Publication Search

The low interest in reading among children in Indonesia is a serious challenge in developing quality human resources in the future. A culture of literacy that has not been formed since early childhood has an impact on the weakness of children's critical thinking, analytical skills, and imagination. This article aims to examine various approaches to child empowerment in increasing interest in reading and literacy through literature studies. Several strategies analyzed include reading corners, school literacy movements, family-based reading programs, and creative approaches such as storytelling methods and the use of digital media. The results of the review show that a participatory approach that actively involves families, schools, and communities has proven to be more effective in increasing children's interest in reading and fostering sustainable literacy habits. In addition, the provision of relevant, varied, and enjoyable reading media for children is an important factor in strengthening a reading culture. Cross-sector synergy is needed to create a conducive literacy ecosystem from an early age.  

This study seeks to understand how students in Lampung Province are influenced by social media influencers, their level of investment knowledge, their capital, and their risk tolerance when it comes to investing. The research highlights the significant role of investment in the economic system, emphasizing its dual function as a funding source for companies and an opportunity for investors to gain returns. The increasing trend of investment in Indonesia, particularly among the youth, indicates a growing interest in capital markets. Utilizing a quantitative approach, data was collected from 136 active students through online questionnaires. The study used multiple regression methods to look at how investment interest was correlated with the independent variables (knowledge of investing, capital, risk tolerance, and social media influencers). The findings reveal that investment knowledge and the percentage of income allocated for investment positively and significantly affect students' investment interest. Conversely, the influence of social media and risk tolerance did not show a direct impact. Notably, income as a moderating variable demonstrated a complex role, weakening the direct effects of knowledge and investment percentage while strengthening the influence of risk tolerance. The study suggests enhancing financial literacy programs and encouraging early financial management education to foster investment interest among students.

This study aims to describe the role of the Technical Implementation Unit (UPT) in increasing tourist interest in the religious tourism destination of Salib Kasih, located in Siatas Barita Subdistrict, North Tapanuli Regency. The research used a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The findings show that the UPT of Salib Kasih is responsible for maintaining cleanliness, managing facilities, collecting local government revenue (PAD), and organizing religious and cultural activities. Despite facing challenges such as limited budget and competition from emerging tourist destinations, the UPT continues to innovate by creating new photo spots and collaborating with local communities and related departments. The study concludes that the active role of the UPT significantly contributes to the attractiveness and comfort of the destination, thus enhancing tourists' interest in visiting Salib Kasih.

This study aims to apply pop-up book media to human senses in IPAS learning to improve the learning interest of fourth grade students of MI Malik Ibrahim Jenggawah. The background of this study shows the low interest in learning of students which has a negative impact on their academic achievement. Students who are not interested in reading and rarely do so tend to have difficulty in understanding the subject matter. This study uses the Classroom Action Research (CAR) method which consists of four stages, namely planning, action, observation, and reflection. Data collection includes observation, and documentation. Data analysis techniques use descriptive qualitative approach analysis. The results of the study showed that there was a significant increase in students' learning interest after the application of pop-up book media. After the action was carried out, students were more enthusiastic, participated and understood. The study shows that the use of pop-up book media can create a pleasant and effective atmosphere in learning.    

This research is motivated by the problems in class VIII of Al-Irsyad TI Bulaan Kamba Islamic Boarding School that the learning process is still centered on the teacher, lack of student response to mathematics learning, lack of student courage to ask the teacher, students still think mathematics is difficult and scary, lack of interest in learning mathematics, and students are less enthusiastic when participating in mathematics learning. One alternative learning that can be done to overcome these problems is to apply the Problem Based Learning learning model. This study aims to determine the effect of the Problem Based Learning learning model on the interest in learning mathematics of class VIII students of Al Irsyad TI Bulaan Kamba Islamic Boarding School. The hypothesis in this study is "there is a significant effect of the Problem Based Learning learning model on the interest in learning mathematics of class VIII students of Al Irsyad TI Bulaan Kamba Islamic Boarding School". This type of research is a pre-experiment with a one group pretest-posttest research design, the population in this study were all students of class VIII of Al Irsyad TI Bulaan Kamba Islamic Boarding School, the sampling used was Random Sampling, first a normality test, homogeneity test, and average similarity test were carried out on the population data. The sample in this study was class VIII A as the sample class. The instrument in this study was a questionnaire on students' interest in learning mathematics. The data analysis technique used in this study was the paired sample t test. The results obtained from the paired sample t test were t count = 2.81 and t table = 2.05 and sig = 0.0045 at a real level of α = 0.05. From these results it can be concluded that H0 is rejected and H1 is accepted. So it can be concluded that there is a significant influence of the Problem Based Learning learning model on the interest in learning mathematics of class VIII students of Al Irsyad TI Bulaan Kamba Islamic Boarding School.    

Effective church service is rooted in spiritual education from an early age, especially through Sunday School. II Timothy 3:15–17 emphasises the role of Scripture in shaping character and readiness for every good deed. This study aims to examine the effect of the Sunday School curriculum based on this verse on the interest of the congregation in serving the Jakarta Baptist Citra Indah City Jonggol Church. A theologically strong and pedagogically planned curriculum is believed to be able to transform the faith of children and teenagers into concrete actions in ministry. In Christian education, teaching is not only informative but also transformative, integrating faith and action. A Bible-based Sunday school curriculum can serve as a means of shaping character, faith, and awareness of a call to ministry from an early age. The interest in service itself is an internal drive that encourages a person's active involvement in service activities in response to God's calling. This study is expected to provide practical contributions to local churches in designing relevant and applicable spiritual curricula, as well as being able to foster a generation of ministers who are militant, loving, and ready to carry out their roles in the church and society.

This community service activity aims to increase the motivation, confidence, and love of male students for traditional Acehnese art, particularly the Likok Pulo dance. This dance is characterized by its energetic and rhythmic nature, making it suitable as a dance teaching material for male students who have previously shown little interest in participating in dance activities. The methods used include demonstrations and peer tutoring, covering training in various dance movements, mastering the lyrics, and accompanying music with the rapa’i instrument. The training was conducted over three days from 2:00 PM to 5:00 PM. The dancers involved were specifically male students who had previously shown little interest in dance practice. The results of the activity showed that male students were highly enthusiastic, as evidenced by their ability to master movement variations, sing lyrics, and play musical accompaniment in a short period of time, despite having never participated in dance extracurricular activities before. This activity demonstrated that selecting appropriate dance material can change students' negative perceptions of dance and serve as a medium for preserving local culture through formal education.

This study analyzes the influence of Augmented Reality (AR) technology on consumer purchase intention with customer engagement as an intervening variable at Sephora Indonesia. This quantitative research involved 150 respondents who are users of Sephora Virtual Artist, analyzed using Structural Equation Modeling (SEM). The research instrument measures three main variables: Augmented Reality (interactivity, vividness, novelty), Customer Engagement (cognitive, emotional, behavioral), and Purchase Intention (intention, willingness, likelihood to purchase) using a five-point Likert scale. The research results show that AR has a positive and significant effect on customer engagement and purchase intention. Customer engagement also has a positive effect on purchase intention and is proven to mediate the relationship between AR and purchase intention. This study contributes to the AR literature in beauty e-commerce and recommends that Sephora optimize AR features, develop comprehensive customer engagement strategies, and continue investing in AR technology as a competitive advantage.

This study aims to describe the strategies used to increase students' interest in reading through the selection of interesting Arabic texts at the Darut Tauhid Patemon Islamic Boarding School. The low interest in reading Arabic texts among students is the background to the importance of selecting reading materials that suit their interests and needs. The method used in this study is a qualitative descriptive approach with observation, interview, and documentation techniques. The results of the study indicate that the selection of texts that are relevant to the daily lives of students, accompanied by the use of interactive learning methods, can significantly increase reading interest. In addition, teacher involvement in selecting and presenting contextual materials is also a major supporting factor.

This study aims to determine the effect of company reputation, compensation and work environment on interest in applying for a job for at Pt Katolec Indonesia. Respondents to this study were 94 people (population 123 people) Pelita Bangsa students majoring in management class of 2019. This type of research is quantitative and data processing techniques use SPSS version 26.The results of this study indicate that the company's reputation variable has a significant positive effect on the intention to apply variable with a regression coefficient value of 0.319 or 31.9%, the compensation variable has a significant positive effect on the interest in applying variable with a regression coefficient value of 0.256 or 25.6 % while the work environment variable has a significant negative effect on the interest in applying variable with a regression coefficient of -0.109 or -10.9%.

This research is the result of quantitative research which aims to answer questions about the influence of Viral Marketing and online Customer Reviews on the buying interest of Shopee marketing consumers. The research method used is quantitative research and the sampling technique uses a purposive sampling method with a sample size of 98 respondents. The data collection technique uses a questionnaire with the help of a Google form which is processed using SPSS version 27 and the data analysis technique uses multiple linear regression. This research focuses on undergraduate students from the Faculty of Economics and Business, Jambi University as young, dynamic and technology-savvy consumers, who very often use the Shopee e-commerce application to purchase various products. So Shopee has become one of the largest e-commerce which is very popular in Indonesia. The results of this research show that Shopee Viral Marketing has a positive effect on buying interest. Then online Shopee Customer Reviews have a positive effect on buying interest. Furthermore, based on the results of simultaneous test statistical calculations, it shows that Shopee's Viral Marketing and Online Customer Reviews have a simultaneous influence on Shopee marketplace consumer buying interest among undergraduate students at the Faculty of Economics and Business, Jambi University. For the Shopee marketplace, it is recommended to increase Viral Marketing promotions and maintain online Customer Reviews on the Shopee marketplace which is already popular among the public. Apart from that, Shopee also needs to create the latest innovations in order to accommodate customer desires and expectations, in order to maintain competitiveness and product relevance in the market.

This study aims to describe the strategies used to increase students' interest in reading through the selection of interesting Arabic texts at the Darut Tauhid Patemon Islamic Boarding School. The low interest in reading Arabic texts among students is the background to the importance of selecting reading materials that suit their interests and needs. The method used in this study is a qualitative descriptive approach with observation, interview, and documentation techniques. The results of the study indicate that the selection of texts that are relevant to the daily lives of students, accompanied by the use of interactive learning methods, can significantly increase reading interest. In addition, teacher involvement in selecting and presenting contextual materials is also a major supporting factor.

The development of vocational education requires Vocational High Schools (SMK) to align their competencies with student interests and industry needs. However, a mismatch between student interests and the competencies offered can result in low enrollment, requiring schools to consider closing certain programs. This study proposes the application of Artificial Neural Networks (ANNs) as a predictive method to determine the potential closure of vocational competencies based on an analysis of student interest patterns. The data used includes interest history, academic grades, and other preference indicators, which are then subjected to a preprocessing stage to ensure the quality of the model’s input. The ANN is trained to accurately recognize interest patterns, thus generating objective and adaptive decision-making recommendations. The results show that the ANN implementation provides high accuracy in predicting student interest trends and provides more precise The development of vocational education in Vocational High Schools (SMK) requires the ability to align skill competencies with students' interests and industry needs. A mismatch between students' interests and the competencies offered can lead to low interest in certain programs, which in turn may result in the decision to close those programs. This study proposes the application of Artificial Neural Networks (ANN) as a predictive method to determine the potential closure of skill competencies based on the analysis of students' interest patterns. The data used includes interest history, academic grades, and other preference indicators. This data is processed through a preprocessing stage to ensure the quality of input for the model. The ANN is trained to accurately recognize students' interest patterns, allowing it to generate more objective and adaptive decision recommendations. The results of the study show that the application of ANN has high accuracy in predicting students' interest trends and provides more precise recommendations compared to traditional methods. Therefore, this system can be an effective tool for schools to plan curriculum policies more strategically and sustainably, as well as support decisions regarding skill programs that align with students' interests and industry needs.  

The research is entitled The Influence of Facilities, Services and Needs on the Reading Interest of Medan State Polytechnic Students, with the research objective being to determine the Influence of Facilities, Services and Needs on the Reading Interest of Medan State Polytechnic Students with this research method, namely Quantitative with data collection methods Observation, Study Libraries, and Questionnaires. Meanwhile, this research was tested using SPSS version 25 statistics which found the results of a positive influence between the independent variable on the dependent variable. Based on the research results it was found that Facilities had an influence tcount of 2.636 > 1.988, while on the results of the Service variable the tcount was 2.243 > 1.988, However, the Requirements variable found a t-count result of 3.567 > 1.988. This result can also be seen as an overall influence in the Coefficient of Determination test which shows a result of 0.355 or 35.5%, where the remaining 64.5% of the figure is influenced by other variables. Based on the research results, it was agreed that the facilities, services and needs to increase students' reading interest as visitors must be improved further.

This study aims to analyze the influence of interactive teaching methods and student involvement on student learning interest and motivation at SDN Kampung Melayu V through the BSI Explore Program. Using a quantitative descriptive approach with a survey, data were collected through questionnaires filled out by students participating in the program. The results show a significant positive impact between interactive teaching methods and active student involvement on the improvement of their learning interest and motivation. Students who actively participated in activities such as discussions, experiments, and practical tasks showed higher levels of learning interest compared to those who were less involved. These findings underline the importance of using teaching methods that prioritize active interaction to improve the quality of education and student motivation. Therefore, the results of this study recommend integrating interactive teaching methods and active student involvement into educational programs to encourage greater learning interest among students.

This study was motivated by the low interest and learning outcomes of students in Economics subjects at SMAN 1 Sutojayan. The purpose of the study was to determine the effect of using the Quizizz application on learning interest, learning outcomes, and both simultaneously in class XI students. The method used was quantitative with a quasi-experimental design, involving 60 students from two classes. Data were collected through questionnaires and tests, then analyzed using the t test of two independent samples and the MANOVA test. The results showed that the Quizizz application had a significant effect on increasing students' learning interest and learning outcomes, with a significance value of 0.002 for the t test and 0.000 for the MANOVA test, respectively. this study shows that the use of interactive learning media such as Quizizz is effective in increasing student learning engagement and achievement.    

Handicrafts are an important part of the creative economy sector in Indonesia. The creative economy itself is an activity based on the use of intellectual property to create creativity, which aims to increase skills and income. The formulation of this research is that this research aims to determine the impact of the decrease in selling price on the production interest of artisans in Beleka Village and the factors causing the price decrease. This study uses a qualitative approach with a type of field research, subjects are selected purposively, with data collection techniques through observation and interviews. The validity of the data was tested using source triangulation, while data analysis was carried out through the stages of collection, reduction, presentation, and drawing conclusions. The results of the study show, first, the decline in the price of handicrafts in Beleka Village has a great influence on the enthusiasm and interest of artisans to stop producing. This is due to low selling prices and imbalances with the increase in raw material costs, which ultimately reduces profits. Second, Second, the decline in the price of handicrafts in Beleka Village is caused by several main factors. One of them is competition with bulk products that are cheaper and easily accessible in the market. In addition, changes in consumer tastes who tend to choose modern and practical products also contribute to reducing interest in traditional crafts.

This study aims to create an e-catalog using the Canva application as a promotional medium on Instagram to attract buying interest at Halter Coffee Malang. This research used action research methods. Methods of data collection used the methods of observation, interviews and questionnaires. The questionnaires were distributed to 2 part of the company, 2 design experts, and 30 potential customers. The results of the questionnaire were then analyzed by simple tabulation analysis and the average score was then analyzed by correlation coefficient to determine the relationship between the two variables. Based on the results of the research, it can be concluded that the e-catalog at Halter Coffee Malang deserves to be published. Therefore, it is hoped that Halter Coffee Malang can use this e-catalog as a promotional medium

The development of globalization has opened up many opportunities in the business world, especially in helping companies increase their sales and profits. One of the increasingly popular marketing tools is the use of celebrity endorsements. In this context, the Korean Wave phenomenon is one of the important aspects that attracts the attention of global consumers, especially in Indonesia. This study aims to encourage the influence of celebrity endorsements from NCT Dream on consumer behavior and purchase intentions for Tos Tos snack products. By involving 161 respondents who are NCT Dream fans who were born between 1997-2012 (Gen Z) and know Tos Tos products. This study uses a quantitative method with data analysis using the PLS-SEM approach supported by SmartPLS 3.0 software. The results of the study showed a significant influence of the Celebrity Endorsement and Consumer Behavior variables on Purchase Intentions for Tos Tos snack products, while the Digital Marketing variable did not have a significant effect on Purchase Intentions. This finding has an impact on Tos Tos to analyze factors that can increase consumer purchase intentions.      

This research is motivated by an existing phenomenon where the level of religiosity related to the way people dress today causes people to dress in a closed manner in accordance with sharia. There is a decline in buying interest at this time, due to the increasingly fierce competition in the Muslim fashion industry. Therefore, it is important to understand the factors that influence consumer purchasing decisions. Al-Qory Boutique takes advantage of religiosity, quality of service and the attractiveness of fashion models to attract consumers to increase the purchase rate of its products in the form of fashion clothing trends. The formulation of the problem from this study is whether religiosity, service quality and the attractiveness of fashion models affect the buying interest of consumers in the city of Banjarbaru. The purpose of the study is to determine the impact of religiosity on consumer buying interest in Banjarbaru City, to find out the impact of service quality on consumer buying interest in Banjarbaru City, to find out the impact of fashion model attraction on consumer buying interest in Banjarbaru City. This study uses quantitative-descriptive research methods with a population of 258,753 people and a sample of 100 people. The data analysis used in this study is multiple linear regression using SPSS version 25. The results of the study showed that the three independent variables, namely religiosity, service quality, and attractiveness of fashion models, had a significant effect on consumer buying interest. Religiosity has a significant influence with a regression coefficient value of 0.257 and a p-value of 0.042. The quality of service also had a significant effect with a regression coefficient value of 0.207 and a p-value of 0.021. The attractiveness of fashion models shows the most dominant influence with a regression coefficient value of 0.463 and a p-value of 0.000.