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This research aims to analyze the consumer buying behavior consequential variables consisting of, Ecolabeling, Green Branding, Green Advertising, Environmental Knowledge, and Green Consumption. The sampling method used is non-probability sampling with purposive sampling technique. A total of 200 respondents had purchased or knew about environmentally friendly products and had ecolabeling labels. Data was collected through a cross-sectional questionnaire. Then the data was analyzed using SEM Structure Equation Modeling. The results of hypothesis testing show that there is a positive influence of Ecolabeling, Green Advertising, Green Branding, Environmental Knowledge, Green Consumption on Consumer Buying Behavior. The results of this research can provide input for entrepreneurs or companies that make environmentally friendly electronic products to further increase their green marketing and also product sales.                                                                  

For grocery stores in the Genteng area of Surabaya, digital technology, particularly in branding and digital marketing, can address the challenges faced by micro, small, and medium businesses in promoting and showcasing their products to potential customers. These stores have significant potential due to Genteng's strategic location and dense population. However, a major obstacle is the lack of understanding of digital advertising strategies and nuances, which hampers the growth of grocery stores and their ability to compete with modern retail companies. Observations and discussions with grocery store owners revealed this issue, prompting researchers to develop a research methodology and analysis of the existing challenges. Solutions offered include logo improvements, support with design and management of social media accounts and content, creation and management of marketplace accounts, and providing insights on Instagram advertising to business owners. With these various solutions, it is anticipated that grocery store entrepreneurs can compete effectively and keep pace with the rapid advancements in technology.

Micro, Small and Medium Enterprises or MSMEs have an important role in the economy in Indonesia. Business legality that is officially recognized by the government, such as a Business Identification Number, is the main prerequisite for gaining consumer trust and access to various other business opportunities, including financing and partnerships. The aim of this activity is to provide assistance to Bu Suwarti Semen Tape MSMEs regarding NIB creation, starting from the registration process to NIB processing so that the business is recognized as legal by the government, and by developing branding for the Bu Suwarti Semen Tape product, it can increase the attractiveness and competitiveness of its products. on the market. The MSME assistance work program is carried out using several methods including surveys, observations, interviews and discussions, as well as mentoring. This assistance is carried out in two stages, namely assistance in creating a Business Identification Number which starts from the registration process to processing the NIB so that the legality of the business is recognized by the government. Next, the second stage is assistance with MSME branding through creating a visual identity which aims to increase the attractiveness and competitiveness of this tape product on the market.

With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective branding communication can provide consumers with the opportunity to recognize certain goods and services, evaluate their quality, reduce purchase risks, and get different experiences and satisfaction. Every business field must have a strategy to increase sales. The right promotional strategy can communicate branding well. To achieve goals, every business sector needs a promotional strategy, especially for micro, small and medium enterprises (MSMEs). Promotion planning is carried out to improve services and sales by introducing products to potential customers and improving services by focusing on online-based promotions by utilizing social media and marketing through the marketplace. In a startup business, where the business has just started and continues to grow, business actors are considered necessary to continue to develop products and find the right target market. The purpose of this Community Service activity is to provide an assessment of branding and promotional communication strategies to increase customers for this startup business.      

Micro, Small, and Medium Enterprises (MSMEs) are very important to the Indonesian Economy, but often MSMEs face problems in terms of marketing and management. In an effort to increase consumer buying interest, this Service Activity investigates effective marketing, branding, and employee performance strategies for MSMEs. Cheesecuit Micro, Small, and Medium Enterprises (MSMEs) face key challenges related to marketing, branding, and performance that can impact consumer awareness and interest in purchasing products. This service identifies factors that influence consumer buying interest and analyzes what marketing, branding, and management strategies are appropriate to increase consumer buying interest for cheesecuit businesses. The proposed solutions include building an integrated marketing strategy, utilizing digital marketing, improving product quality, building partnerships and distribution networks, training and mentoring for MSMEs, as well as improving Resource Management in improving employee performance. This service activity is expected to have a positive impact on business actors in order to increase consumer purchasing power and provide benefits for business owners.    

In this modern era, it is demanding that business actors continue to increase innovation. With the main focus of rebranding on MSME businesses as a means of increasing brand awareness. This journal aims to determine and analyze the Rebranding Strategy for Product Packaging Labels for Peyek Bu Sunarsih Micro, Small and Medium Enterprises (MSMEs) in Jatirejo Village. Data collection techniques were carried out through direct observation and interviews with product business owners from the Micro, Small and Medium Enterprises (MSMEs) Warung Makan Mbok Sih owned by Mrs. Sunarsih in Jatirejo Village, Nganjuk. The results of the research show that MSME Peyek Bu Sunarsih implemented a packaging label rebranding strategy using stickers, banners and logos. This product rebranding activity is expected to increase sustainable brand awareness that is easily recognized and sticks in the minds of consumers so that it can influence purchasing decisions. The main obstacles faced by MSME players are limited management/business management and fear of taking risks. The results of this journal will later be useful as a reference for Micro, Small and Medium Enterprises (MSMEs) actors who have the same problems.

This community service was carried out at Dasawisma Anggrek Bulan in Pandau Jaya Village, Siak Hulu District, Kampar Regency, Riau Province. This activity was held on Sunday 09 June 2024 with the theme Socialization of Packaging and Label Design for Dish Soap Products at Mompreneur Wisma Anggrek Bulan, Pandau Jaya Village. Packaging and labels are one of the important factors in product marketing. Apart from protecting the product to prevent damage, packaging is also a promotional tool to attract consumer interest. This service activity was carried out with the aim of increasing the knowledge of Dasawisma Anggrek Bulan mompreneurs regarding branding. The method of implementing this service is carried out in two ways, namely the lecture method and practice. It is hoped that the results of this community service activity will increase the understanding and ability of mompreneur members of Dasawisma Anggrek Bulan in making product packaging and labels so that they are useful and have a positive impact on the business being developed.

Women's empowerment is a modern concept that marks progressive changes in efforts to liberate from patriarchal culture, where women's involvement in society was previously very minimal. Efforts to align the portion of involvement of all genders are often referred to as the equal rights movement or women's liberation movement. In Setren Village, women's involvement is still low, with the achievement of SDG 5 point "Village Women's Involvement" only 26.32%. Based on this assessment, our community service work program is focused on increasing women's involvement. We initiated two main programs: empowerment of Village PKK Organizations through the creation of Village Gardens and education on Verticulture planting media, as well as rebranding of Mrs. Sri's Village MSMEs which operate in the soybean juice beverage sector. By partnering with the PKK, this women's empowerment organization is expected to be able to contribute to community development. Support for MSMEs also aims to improve the economic and environmental aspects of villages. This research aims to evaluate the results of the women's empowerment program in Setren Village. In contrast to previous research which focused on crafts, our approach uses planting media education and MSME support. The service will be carried out for three months, from March to July 2024, in accordance with the SDGs of Setren Village. The methods used include surveys, discussions and problem identification. Surveys were conducted at the Village Hall and the Village Head's house to obtain initial information. The second visit was made to Mrs. Sri's house to understand the condition of MSMEs. After identifying the problem, discussions were held to determine the work program based on the relevant Setren Village SDG point 5.

The rapid evolution of social media has made it a significant part of daily life. Instagram, a widely used platform, plays a crucial role in communication, marketing, and branding, particularly among young people. This study focuses on Instagram's effectiveness as a branding tool for educational institutions, with a specific case study on SLB Khusus Bina Mandiri Surabaya. This institution uses Instagram to showcase achievements, communicate with stakeholders, and enhance its public image. The research aims to analyze the impact of Instagram on the institution's branding strategy, exploring both its benefits and challenges. Using qualitative methods, the study collects data through interviews and content analysis of the institution's Instagram account. The findings highlight the importance of social media in educational branding, offering insights for similar institutions seeking to leverage digital platforms for promotion and engagement.

In the current era of rapidly developing globalization, rapid technological changes, shifting consumer preferences, and global market dynamics encourage Small and Medium Enterprises (SMEs) to adapt, innovate, and strategize intelligently. This article discusses a business strategy designed for SME XYZ, a company operating in the food and beverage sector, especially in the coffee shop industry which is growing rapidly in Indonesia. This research uses the PESTLE and SWOT approaches to analyze the internal and external conditions of UKM XYZ. The analysis results show that SME XYZ has internal strengths such as high-quality coffee, excellent service, and a competent management team, as well as external opportunities such as Gen Z lifestyle trends and online ordering. However, challenges such as high operational costs and inflation need to be addressed. Recommended strategies include strengthening branding, increasing operational efficiency, and presenting innovative menus. With the right strategy, SME XYZ has the potential to become a major player in the food and beverage industry.

Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive and interact with personal branding. The results indicate that successful personal branding strategies require not only high-quality and authentic content but also a deep understanding of the target audience and the use of analytics to measure effectiveness. With the right approach, personal branding through online marketing can enhance professional visibility, career opportunities, and business networks.

Social media is currently very popular with the millennial generation, where the current millennial generation is required to have very high creativity and can produce content. A good content is produced because of the existence of  personal branding and good public speaking from a creator. In the workshop students are given directions and techniques for how to build personal branding and public speaking in public, besides that students are taught how to make and produce a video to be recognized by many people. The community service activity was held at MAN 1 Pangkalpinang which was attended by 40 students. Students who were so excited when they received the material and were very active in asking questions.asked questions when the resource person gave the material.

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.

According to the definition of American Heritage (2007), design is: "Composing or noting; create," and "formulate a plan." Creative mug design is an activity in making one of the merchendise in terms of supporting a branding activity. SMK Pangeran Antasari is the first school to have a Visual Communication Design (DKV) department in Deli Serdang. Therefore, we took the initiative to provide training that can add insight into the design of students at SMK Pangeran Antasari, especially in the DKV department. Through this training, it can also increase students' creativity and foster an interest in entrepreneurial spirit in them. This training is theoretical and practical directly by involving students to design with the size of the mug given and also do their respective mug press with good guidance. The results of this training were able to design and then apply the design to the coated ceramic mug media that had been provided.

This research is based on the existence of a gap phenomenon in the form of differences in research results for each variable, then there is a gap phenomenon in the form of observations of 50 skincare user respondents in Purwokerto showing that Skintific will be ranked 2nd after MS GLOW in 2023. The aim of this research is to analyze the influence of style. life, brand image, brand trust and celebrity endorsement on purchasing decisions for skincare products in Purwokerto. The population in this research is scientific consumers who buy and use in Purwokerto with a sample of 100. The data analysis method used is multiple linear regression and hypothesis testing using t test calculations. The results of this research show that Lifestyle, Brand Image, Brand Trust and Celebrity Endorsement influence purchasing decisions. From the results of this research it can be implied that skincare skintific needs to innovate its products, increase branding in the community by endorsing influencers, and provide real evidence of quality. skincare skintific.

The core value of  ASN BerAKHLAK and employer branding ASN were inaugurated by the President of the Republic of Indonesia on July 27, 2021. Core Value ASN BerAKHLAK stands for Service-Oriented, Accountable, Competent, Harmonious, Loyal, Adaptive, and Collaborative. The purpose of launching ASN Core Value is to standardize basic values for all civil servants in Indonesia so that it can become the foundation of a quality, dignified and professional ASN work culture. While ASN's employer branding "Proud to Serve the Nation" is a manifestation of the spirit in providing excellent service to the community. High dedication and professionalism are needed to foster a positive image and increase public satisfaction and trust in the existence of ASN itself. This study aims to describe, know, and describe as well as analyze and explain the stages, obstacles and solutions in the implementation of ASN's core value and employer branding in an effort to improve the performance of the state civil apparatus. The process of this implementation stage uses the theory of Lester and Stewart (Nastia, 2014: 201).  In this study, using informants as a source of information and data as well as documentation so that research results were obtained that the implementation of ASN's core value and employer branding in an effort to improve the performance of the state civil apparatus in DKPPP Banjar City had gone well. The results of the study and analysis show that the implementation of the core value and employer branding  of ASN in DKPPP Banjar City has gone well.

Deanke is an artisanal cookies business that sells online. The products offered by Deanke are specific in the field of cookies and brownies. The purpose of this Final Project is to produce a new packaging design for Deanke's cookies, by maximising the function of packaging as a means of product communication and branding to consumers so as to increase Deanke's brand awareness. The method used in this design is the 4D method consisting of Define, Design, Develop, and Disseminate with data analysis method through SWOT Analysis.  This design will produce the main media in the form of packaging and supporting media in the form of social media, menus, thank cards / gift cards, stickers, posters and x-banners which are tested for feasibility to the target audience. It is expected that through this packaging design can achieve the main objectives in maximising the function of packaging, through a better packaging structure and increasing Deanke's brand awareness.

The community service, especially for UMKM, in the form of creating a sales website aims to enhance the branding of Triple's Branded UMKM and assist UMKM in understanding the use and management of websites as a current promotional media. The creation of this website goes through three main stages carried out as part of this community service, including the preparation stage which involves field studies, needs analysis, and permits, then the second stage is the implementation and design of the website, and finally the evaluation stage. The community service in creating a website for UMKM has yielded results in increasing the knowledge and skills of Triple's Branded UMKM in managing and operating the website as a promotional medium by showcasing products aimed at increasing sales.

With the rapid development of Internet technology, many companies are now using the Internet as a major platform in their marketing strategy of skincare products, mainly through social media. The research aims to explore the factors that influence the intention of buying skincare products on the TikTok platform by considering the role of brand image as a moderation variable. The research method uses descriptive causality with a quantitative approach, and uses purposive sampling techniques. Primary data obtained from 267 respondents active TikTok users who were interested in skincare products and collected through online questionnaires. Data analysis is done using Structural Equation Modelling-Partial Least Square (SEM-PLS). Research findings show that social media marketing activities, online customer reviews, influencer endorsement, brand image can improve purchase intention, while price consciousness does not affect the purchase intent of skincare products on Tiktok platform. Implications, skincare manufacturers and marketers should pay attention to branding strategies on TikTok's platform to boost purchasing intentions. Further research is suggested to explore other factors that can influence the intention of buying skincare products in the digital age.