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This community service aims to determine the effect of discounts on consumer satisfaction in MSMEs abyan cosmetics and accessories. Micro, Small and Medium Enterprises (MSMEs) are business activities that can expand employment, provide broad economic services to the community, play a role in the process of equitable distribution and increase community income, and increase economic growth, This important role has encouraged Padang City to continue to strive to improve the competitiveness of MSMEs in facing the community. The purpose of this study was to determine discount education on consumer satisfaction at MSMEs Abyan Cosmetics and Accessories. The compilation of this article was carried out by observation and interviews to collect data. The results of this study show that Abyan MSMEs can increase competitiveness.

This study aims to describe the concept of quantum learning model, the steps of applying quantum learning model, the role of quantum learning in increasing multiple learning targets, and the advantages and disadvantages of quantum learning model. Quantum learning model is a learning model that can make students directly experience problems, find their own answers to problems and activities in accordance with the competencies to be achieved.  The research method used is descriptive qualitative research method. Qualitative descriptive research method according to Kirk and Miller, defines that qualitative research is a certain tradition in social science that fundamentally relies on observations of humans both in their areas and in their terms. The research subjects were the English teacher, and the principal. The object of research is the students of class X-4 SMA PGRI Cicurug. The results showed that the success of quantum learning depends on the teacher's ability to understand the concept and implement quantum learning steps in their learning activities. Its application in English subjects is enough to show that there is an increase in student learning targets.  

Business legality plays a very important role in Micro, Small and Medium Enterprises. Business legality is a business identity and a form of protection offered by the government to MSME actors. The problem that often occurs is that many UMKM do not understand how important business legality is. In addition, it is suspected that the complicated management of business legality is one of the causes of UMKM reluctance to take care of their legality. Therefore, the researchers assisted one of the UMKM in Gedog Village, namely Kedai Panji Laras, to legalize their business through Online Single Submissions (OSS). The purpose of this activity is to increase knowledge to business owners and also the community about the importance of NIB for micro and small businesses and to obtain an NIB certificate. The learning method used with preparation, manufacture and submission. The results of this activity are increasing the knowledge of business owners about the introduction of OSS and NIB, the importance of businesses having an NIB, the benefits of NIB, the requirements and procedures for making an NIB and the steps for making an NIB through OSS. The main objective of this activity is to issue NIB certificates for micro and small home-based chili sauce shops, Panji Laras

Product branding plays a very important role in running a business, because business branding is a form of marketing and product recognition in business activities carried out by business actors in order to expand their product market. The branding also serves as a benchmark that the resulting product can be said to be feasible, valid and ongoing. The problem that is often encountered in the surrounding community, especially Micro, Small and Medium Enterprises (MSMEs) is an understanding of the importance of having qualified product branding and how to create branding for their businesses causes them not to have product branding. Therefore this service activity aims to provide understanding to the community in the form of outreach about what product branding is and provide assistance in terms of making product branding, especially for business actors in the Sentul sub-district area. The method implemented in this mentoring activity was divided into three stages, in the first stage we conducted surveys and interviews regarding product branding that had been owned by business actors in the Sentul village, the next stage was conducting socialization activities regarding the importance of having product branding and the final stage is to provide assistance in making logos and labels. The results obtained by this activity were an increase in the understanding of business actors in the Sentul sub-district regarding the importance of having product branding.

The Covid-19 vaccine is a breakthrough to fight and treat Covid-19. The family in a situation like this is the first and main defense system for the country in preventing the spread of Covid-19 transmission. It is the role inherent in the family that needs to be optimized as a preventive strategy in dealing with Covid-19 through the Covid-19 vaccine. This research aims to determine the relationship between the level of knowledge and perception of the community with Covid-19 vaccination in North Lembang Rano, Rano District, Tana Toraja Regency in 2022. This research method is observational with a cross-sectional approach, the sample size is 92 respondents who are representative of the population. The sampling technique in this research is purposive sampling technique. Data was collected using a questionnaire and tested statistically with the help of the SPSS computer program, and presented in the form of tables and narratives. From the results of this research, it was found that the majority of respondents were female, namely 57 people (62.0%), the majority of respondents aged 31-50 were 49 people (53.3%), the majority of respondents worked as farmers, namely 35 people (38%) The majority respondents with good knowledge were 84 people (91.3%), the majority of respondents with good perception were 90 people (97.8%) and the majority of respondents with good Covid-19 vaccination were 49 people (53.3%). The results of the Fisher's Exact Test statistical test showed that there was a relationship between the level of knowledge and Covid-19 vaccination with a p-value = 0.006 and it was also found that there was a relationship between public perception and Covid-19 vaccination with a p-value = 0.007. Based on the results of this research, it can be concluded that there is a relationship between the level of knowledge and perception of the community with Covid-19 vaccination in North Lembang Rano, Rano District, Tana Toraja Regency in 2022. It is recommended for the public to increase Covid-19 vaccination and always maintain their health by having regular check-ups and Always adopt a healthy lifestyle to avoid health problems.    

In this modern era dominated by rapid economic and financial changes, it is important for individuals to have a good understanding of investing and take an active role in managing their finances. Investment is an activity or act of buying or placing funds or assets into financial instruments or other assets with the aim of obtaining the expected return or yield in the future. Investing generally involves risk evaluation, market analysis and decision making based on a deep understanding of the investment instrument and long-term financial goals. With increased investment awareness, individuals can optimize their financial potential, manage risk effectively, and achieve long-term financial goals. As a result, it is hoped that this outreach will encourage the people of Spazio to become more investment literate, making them better prepared to face the challenges and opportunities in today's financial world  

Socialization is a very useful thing in raising and conveying positive values to individuals, the socialization process is education through individual understanding and acceptance of the connections that occur in an activity that can provide input and output feedback. Learning from the monetary crisis that occurred in Indonesia in 1997-1998 which was marked by the decline in the joints of the economy caused by the rupiah exchange rate falling or dropping drastically against the dollar exchange rate. In 1998 many big entrepreneurs fell in Indonesia, but MSMEs were still able to survive and even increased in number. In this way, UMKM contribute to supporting the economy of a country so that the existence of UMKM is highly expected in the development and progress of the country's economy and is able to absorb the number of unemployed. In this background, MSMEs can be used as a part in expanding employment opportunities, play a role in the formation of the Gross Domestic Product (GDP) and increase foreign exchange earnings for the country of Indonesia because its market can reach national to international. Bareng Village, Bareng District, Jombang Regency is an agricultural producing village in the form of rice, corn, sugar cane, soybeans, vegetables, chilies and others. The livelihoods of the majority of the population are farmers, self-employed, and partly in the government. UMKM problems often occur due to capital problems and licensing matters, the Business Identification Number (NIB) is the identity of a business license issued by the "Online Single Submission (OSS)" agency, helping to fulfill the legal and administrative aspects of UMKM and providing advantages in funding. Then the socialization and technical guidance was carried out by Group 1, then the output of the socialization was to help UMKM actors in the Village with the method of opening a post at the Village Hall/Village Office and the door to door method or direct permits to the homes of UMKM actors. At the same time creating a logo that is useful in brand equity as trustworthiness with the product name and symbol, providing additional value to a product. The direction of the arrow as a direction for the location has the aim of providing instructions for potential consumers and customers to find homes for UMKM actors to get products or order products.

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.

MSMEs play an important role in the Indonesian economy. Therefore, the development and progress of MSMEs is very important. One of the efforts to increase the development of MSMEs is through promotional strategies by creating attractive and innovative marketing content. In addition, MSME players must also be able to utilize social media as an effective and efficient promotion and sales media. Both of these are good strategies, especially in the current digitalization era. However, after conducting a field survey, it was found that MSME players in the Keputih village area did not understand how to create content and utilize social media properly. Therefore, the group 74 KKN-T MBKM UPN "Veteran" East Java conducted training with the theme "Content Development and Social Media Management" as a solution to this problem. This research was conducted using survey and interview methods with a qualitative approach. This training was held on May 20, 2023 at the Keputih Harmony Tourism Market with the target of MSME players in the Keputih Harmony Tourism Market (PWHK) and MSMEs in the Keputih area but outside PWHK. This training produces output in the form of material and hones soft skills skills regarding the creation of interesting and innovative marketing content and how to manage social media to increase sales of MSME products in the Keputih Village area.

Micro, Small and Medium Enterprises (MSMEs) have an important role in improving the regional economy and the economy of a country. Because the increase in MSMEs is considered to be a solution to overcome the economy. Data collection method in this study using Quantitative.Therefore, this study will examine the impact of economic improvement policies and industrial development on MSMEs in Aceh Province. The results of the study show that the policy of increasing the economy has a very large influence on the progress of UMKM in Aceh Province. Likewise, industrial development also has a very large influence on the development of MSMEs in Aceh Province. So it can be concluded that the existence of policies to increase the economy and industrial development have enormous influence and benefits on the economic progress of Aceh Province..

Cholesterol is a form of fat that has an important role for the body, but if the body has high cholesterol levels it will cause health problems in the form of fatty deposits which will be at risk of blockage of blood vessels. Based on the results of Basic Health Research, it shows that the prevalence in Indonesia with total cholesterol levels > 200 mg/dL is 39.8%, the high prevalence rate is one of the reasons for the increased mortality rate in Indonesia (RI Ministry of Health, 2018). Controlling cholesterol levels can be done by controlling diet such as intake of calcium, fruit, vegetables and fish. The research was conducted in Cengkareng Timur Village, from 19 October 2022 to 2 November 2022. The type of research is quantitative which is analytic using a cross sectional research design, the research sample is 84 respondents. Data analysis used the Spearman correlation test. Based on the research results, it was found that there was a relationship between calcium intake and cholesterol levels (p=0.000) with a value of r = -0.924, there was a relationship between vegetable and fruit consumption and cholesterol levels (p=0.002) with a value of r = -0.496, and there was a relationship between consumption fish with cholesterol levels (p=0.001) with a value of r = -0.351. Workers handling public facilities infrastructure in Cengkareng Timur Village are expected to be able to consume fruits and vegetables because workers' consumption of fruits and vegetables is less than 400 g/day accompanied by a healthy lifestyle.

Elementary school students need to get character education strengthening through education in everyday life so they are able to practice character values, namely nationalist, religious, mutual cooperation, independence, and integrity values. There are phenomena that arise related to character violations which are quite worrying, for example acts of violence, violations of human rights (HAM), free sex, indiscipline, anarchism, corruption, theft, dishonesty, and so on. For this reason, we need a solution, one of which is strengthening character education based on local wisdom culture which is carried out in stages through socialization where the students are. Character education with local wisdom has a role as a driving force that carries good rules and norms to be practiced in everyday life. This activity was carried out at SD Negeri 54/IV, Danau Teluk District for 2 days, namely 2-28 May 2022 and continued with activities, with participants totaling 40 students. The results of the socialization of this activity indicate an increase in insight and understanding of character education and recognition of one's own potential in instilling local wisdom and training the spirit of leadership. This can be seen from the activeness and high enthusiasm of the participants for two days with a usefulness level of 3.75 on average, in addition to positive support from the principal and teaching staff being an important element of this activity. As well as in the learning process there is an influence, namely in cycle 1 the average student score is 67 and after cycle 2 it increases to 78 with improvements to the methods and media used during the learning process in accordance with the school environment and local environment.

Micro, Small and Medium Enterprises have a significant role for the welfare of society. The purpose of this activity is to improve aspects of marketing management that have an impact on increasing sales. The long-term goal of this research is to build a management model that can be practically applied by MSMEs to support productivity and business development. In general, MSMEs business management (marketing, production, HR and finance) can be implemented by providing training to MSMEs actors. In its journey, MSMEs need to be monitored intensively, to always monitor the management they are doing. SWOT analysis is the right option to help MSMEs determine marketing strategies and project changes in the business environment. SWOT analysis can evaluate Strengths, Weaknesses which include internal factors in MSMEs, Opportunities and Threats which include external factors or competitors. Based on the SWOT analysis conducted, a strategy was obtained to provide training in all aspects, given the lack of knowledge possessed by SMEs. From this study, 4 marketing strategies were obtained for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products to strengthen competitiveness, establish product characteristics, and aggressively carry out promotions and sales by utilizing technological developments with online sales. In the W-O strategy, MSMEs are required to always pay attention to market and consumer desires, determine market targets, and improve the quality of human resources. S-T strategy, MSMEs should make a prominent feature of the product and innovate in product promotion. In the W-T strategy, MSMEs players need to determine their target market, where and who is the target for their sales and pay attention to the wishes of the market and consumers to adapt their products.

In the era of globalization, packaging plays a very important role, apart from showing a good appearance the packaging certainly supports the product image, but in fact the labels on the packaging are often ignored by Micro, Small and Medium Enterprises (MSMEs) in Indonesia. MSME actors prioritize the product packaging strategy and ignore other supporting factors, namely labeling. Labels are writing, pictures, or a combination of both that are inserted into, affixed or printed on and form part of the package to provide comprehensive and complete information about the contents of the package. The product packaging strategy uses labeling, namely by placing a combination of writing or images, then placing it as a supporting part in the product packaging to increase interest in a product, it can also make it easier to recognize because the information from the product is placed in an easily visible part. Labeling the product contains information of the product or the brand, it also can be the composition or the certificate of legality. As well as taxes contained in small and medium businesses that can help determine the selling price of an item to be marketed.

The low understanding of mothers regarding the use of the Maternal and Child Health Book (KIA Book) is one of the factors contributing to the failure in implementing the Sustainable Development Goals (SDGs) program aimed at reducing maternal and child mortality rates. The role of midwives working together with community health volunteers has a six-fold greater influence on the community in raising awareness about the use of the KIA Book, thus providing more health-related information. The objective of this activity is to enhance motivation and improve mothers' knowledge in optimizing the KIA Book. This community engagement activity took place in RT 10 RW 03, Sukarami Village, Palembang City. The method employed involved participants completing a questionnaire to assess their understanding before and after receiving education through counseling. The results showed that there was an increase of 15 people (88.23%) falling into the good category and 2 people (11.76%) falling into the satisfactory category, indicating that the activity was successfully received and understood by the participants.

This study aims to determine the effect of organizational capital on the firm life cycle. The sample used is a manufacturing company listed on the Indonesia Stock Exchange for the 2009-2017 period, with a total of 580 observations of data from 116 companies and using a purposive sampling method. This study uses the independent variable organization capital which is proxied by OC/TA and the dependent variable company life cycle which is proxied by the dummy life cycle classification based on cash flow, retained earnings to total assets, and retained earnings to total equity. In addition, the control variables used are company size, market-to-book ratio, leverage, return on equity, company sales growth, capital expenditure, and asset turnover ratio. The analysis technique used is multinomial logistic regression. The results showed that organizational capital has a significant effect on the firm life cycle, where companies with high organizational capital are in the introduction and decline stages, while companies with low organizational capital are in the growth and maturity stages. Development requires quality human resources (HR). This human resource can act as a factor of labor production that can master technology so as to increase economic productivity. To achieve quality human resources requires the formation of human capital (human capital). The formation of this human capital is a way to obtain a number of people who have strong characters who can be used as important capital in development. This character can be in the form of level of expertise and level of community education. The concept of human capital investment that supports economic growth has existed since the days of Adam Smith (1776), Heinrich Von Thunen (1875) and other classical theorists before the 19th century who emphasized the importance of investment. human skills. Schultz (1961) and Deninson (1962) then showed that the development of the education sector with human resources as its core focus has contributed directly to a country's economic growth, through increasing the skills and productive capabilities of the workforce.  These findings and perspectives have stimulated the interest of a number of experts to research the economic value of education (Nurulpaik, 2005). Human capital is a stock of productive abilities and knowledge found in society. Alfred Marshal once said "the most valuable of all capital is that invested in human beings" (Becker, 1975). In this case human capital is a long-term investment in the development of human resources to increase productivity. The importance of human capital is that the knowledge that exists in human resources is the driving base in increasing productivity. Human capital can be distinguished from human resources management, but can also synergize. Human capital views humans more as intangible assets and human resources management views humans as costs or costs that are detrimental to the company. The concept of human capital emerged, due to a shift in the role of human resources. Human capital arises from the idea that humans are assets that have many advantages, namely human capabilities when used and disseminated will not decrease but increase both for the individual concerned and for the organization, humans are able to transform data into meaningful information. The concept of innovation has been continuously developed by a number of experts and institutions in the last 50 years. This is based on Resource Based Theory (Barney, 1991). In the perspective of Resource Based View (RBV), internal resources and the internal environment are the main keys for determining strategies to achieve high performance (Hitt et al., 2011). Resource Based Theory (RBT) focuses on the concept of attributes of excellence that are difficult to imitate as a source of superior performance and competitive advantage (Barney, 1991). Resources based theory is the company's resources as the main driver behind the company's performance and competitiveness. Based on this resources based theory, an organization can be assessed as a collection of physical resources, human resources, and organizational resources (Barney, 1991). Barney (1991) categorizes three types of resources: Physical capital resources (technology, plant and equipment) Human capital capital (training, experience, and insight), and Organizational resource capital (formal structure)

Health workers have an important role to improve the maximum quality of health services to the community. It is also necessary for health workers to consider balanced work, one of which is the management of work life balance (WLB). Work Life Balance as an individual's ability to balance his responsibilities at work and things that are not related to work. The purpose of this theoretical study is to find out the management of work life balance in health workers in hospitals. The method used is a theoretical study by analyzing and comparing existing theories. It then learns more about a subject in theory or research and helps readers understand it better and with implications. The data that has been obtained is then analyzed and presented in narrative form in the form of diagrams or schematics whose contents discuss the results of the research analyzed from some of the literature. The result of this theoretical study is to arrange plans and schedules, control unnecessary things, filter between professional and personal, prevent burn out, and increase job attendance. It can be concluded that work life balance or balance of time in the context of working in a hospital, namely as health workers have the ability to balance between the time we provide as a professional in the workplace and the time we provide as a person outside where we work. Health workers who have a good work-life balance, then a person can be more productive and efficient at work. This also supports increasing satisfaction in doing work. It is hoped that the hospital and health workers will always conduct training to support increasing the professionalism of health workers and balancing their responsibilities at work and those that are not related to work. In addition, as a professionalism and performance appraisal that is assessed in terms of punctuality, discipline and altruism.

Student profile Pancasila has an important role in education because Pancasila is the basis of the Indonesian state which contains the values of national and state life. This triggered a lot of research related to the profile of Pancasila students. The purpose of this research is to capture the research landscape related to the Pancasila student profile. The method used is bibliometric analysis. Data obtained from the Scopus database which has been improved. The results showed that the number of publications related to Pancasila and Student increased every year from 2016 to 2020. The highest number of documents was in Indonesia, the highest number of documents were in the institution or university "Indonesian Education University" with 12 documents, in the journal "National Science Foundation” with 16 documents. The research focuses are 1) human and pandemic; 2) online learning, e-learning and covid-19; 3) blended learning and motivation. The keywords that become the new theme are adolescent, and learning strategies  

Along with the development of increasingly advanced technology, the sense of nationalism of the millennial generation is decreasing because it is influenced by western culture. To overcome this, it is necessary to have a solution. To overcome this, Indonesian citizens, especially the millennial generation, need to be given more understanding of the archipelago's insight by means of Citizenship Education at every level of education, even up to universities in which they learn about the archipelago. The role of insight into the archipelago is as a guide, motivation, encouragement, and signs in finding all policies, decisions, actions, and actions for state administrators at the central and regional levels as well as for all Indonesian people in the life of society, nation and state. In addition, it can shape the nation's mental attitude which includes creativity, taste and initiative in an integrated manner. The insight of the archipelago as a unifying tool for the nation is proven in its function of fostering a sense of nationalism based on socio-cultural diversity and the geographical location of the Unitary State of the Republic of Indonesia. With an increased understanding of the archipelago's insight, millennials are more tolerant and appreciate the services of the heroes.

This service program aims to increase understanding and support for mental health in rural communities, especially in Kenagarian Sungai Tanang, West Sumatra. The main problems faced are lack of access to mental health services, stigma towards mental health problems, and lack of understanding of the importance of mental health at the family level. The aim of this activity is to increase public understanding about mental health, strengthen the role of families in providing support to family members who need it, and increase access to mental health services. The methods used include developing educational materials, implementing interactive workshops, mentoring, and program evaluation. The results of this activity show an increase in public understanding about mental health, an increase in the active role of families in providing support, expansion of access to mental health services, and a reduction in stigma towards mental health problems. This program makes a positive contribution in improving the mental health welfare of the Kenagarian Sungai Tanang rural community and provides direction for the development of similar programs in other rural areas.