Publication Search

Technological advancements will eventually have an impact on all parts of society's environment, including transportation. Based on application technology, online transportation is a means of transportation that allows its consumers to employ the services of motor vehicles or cars at any time. The study's goal is to collect data on the efficacy of online transportation services by assessing the level of efficiency of online transportation. The questionnaire distribution approach was used to reach 388 University 17 Agustus 1945 Surabaya, utilizing online transportation services. A descriptive quantitative method approach is used in this study with statistical analysis of weighting based on the level of user satisfaction. As a result of this study, the online transportation service has met the expectations of its use where in achieving its effectiveness has already been very good with a service efficiency rate of 82%, but not optimal on the pick-up point precision service. The highest level of efficiency on the safe service variable is applied to the means of transport with an efficiency rate of 84.02%, followed by the safe and easy service variables with the efficiency level value of 83.08%, while the speed variable with the effectiveness level value is 81.08%, on the cost variable charged with the efficacy level of 80.14%, and on the accuracy variable that has the efficiencies level of 77.68%.

This research aims to describe the use of Clickbait on news headlines in online media to attract readers. The data is in the form of title sentences published by online media. In this research, the author uses a qualitative method. The data is taken from Fajar.co.id, iNews.id, Detik.com, CNN Indonesia, Tribun-Timur.com, Metrosuara.com, and Tvonenews.com. The data taken is in the form of news titles selected based on certain criteria in accordance with the research problem. The results of this study show that, in general, the use of clickbait article titles is widely used by online media to attract readers' interest by disturbing curiosity arising from the information gap between what readers know and what readers want to know. Many clickbait article titles focus on celebrity subjects, rumors, and fictitious accounts and some even have no news value at all. The main purpose of using clickbait article titles is to drive more visits from online media users so that revenue through advertising increases.      

AbstractThe global marketing perspective in international business is a necessary approach for companies operating in global markets. In the era of globalization, international business must understand and manage the challenges and opportunities that arise in the international market. Global marketing involves different strategies and tactics than domestic marketing, given the differences in culture, language, consumer preferences, and regulations in each country. This research aims to provide an overview of marketing in international business and to organize and classify the literature on marketing to clarify the importance of this tool and encourage future research in international business marketing (IBM) projections and the ubiquity of this tool's power in the hands of users. This research also focuses on companies that must be able to adapt their products and marketing messages to local preferences and the needs of consumers in each market and must have in-depth knowledge of international trade laws and regulations and develop effective cross-cultural communication skills. The global marketing perspective in international business is the key to a company's success in the global market. In an increasingly connected world, companies must be able to understand global markets, adapt their products and strategies, face existing challenges, and forge strategic partnerships. With the right approach, companies can achieve a competitive advantage in an increasingly complex global marketplace. Apart from that the contribution of research is also important to identify new challenges and opportunities for marketers, researchers and international companies and in terms of unraveling the existing contradictions, applying new theoretical frameworks to make better future decisions for large corporations, and providing higher quality research to new in the IBM context.  

The purpose of this study was to determine the effect of Ease of Use, Customer Satisfaction, and User Experience on Customer Loyalty for Buddhi Dharma University students who are registered for the 2022 period either simultaneously or partially. The sample in this study was 105 students enrolled at Buddhi Dharma University for the 2022 period. The method used was mixed methods. This research is a research step by combining two forms of research that have existed before, namely qualitative research and quantitative research. The results of the R - Square test give a test value of 0.505 for the variable Firm Value which can be concluded that the variable Ease of Use, Customer Satisfaction, and Experience Users are simultaneously able to explain the variable Customer Loyalty of 50.50%. This shows that the ease of using the e-wallet application, the level of satisfaction with the application features provided and the ability to create an experience using the application can substantially affect Customer Loyalty. While the rest is influenced by other factors outside of this study such as promos, obligation and or responsibility to pay bills, the need for pulses and or quotas, and some others. Testing the variable Ease of Use with Customer Loyalty is not significant with a T-statistic of 0.907 (<1.9828), so the research hypothesis of Ease of Use with Customer Loyalty is rejected. Testing the variable Customer Satisfaction with Customer Loyalty is significant with a T-statistic of 2.905 (> 1.9828), so the research hypothesis of Customer Satisfaction on Customer Loyalty is accepted. Testing the variable User Experience with Customer Loyalty is significant with a T-statistic of 3.072 (> 1.9828), so the research hypothesis of User Experience on Customer Loyalty is accepted.    

Facebook is one of the most used social media platforms. Facebook offers a variety of features, including status updates, photos, videos, user-generated content, and even a user-to-user marketplace. The trend of appearing on social media is currently dominated by housewives. This study aims to This research aims to find out the social media that is often used by housewives ladder. the average duration of using social media and knowing their opinions about the use of social media. Data collection is done through literature study, interviews. The purpose of this study is: To find out what features are most often used by housewives in using Facebook social media, To find out the impact of using Facebook social media among housewives Changes in the behavior of respondents using Facebook among housewives The impact of the use of Facebook social media consists of 2 impacts, namely positive and negative impacts. Positive impacts include: As household harmony, entrepreneurial development, online business. Negative impacts include: Abandoned household affairs, fraud and disputes.   Housewives  

According to the World Health Organization (WHO) in 2017 contraceptive use has increased in many parts of the world, especially in Asia and Latin America and is lowest in Sub-Saharan Africa. Globally, users of modern contraception have increased significantly from 35% in 1970 to 63% in 2017. The 2019 Indonesia Health Profile data shows that most active family planning participants choose injections and pills as contraceptives and are even very dominant (more than 80 %) compared to other methods; inject (63.7%), Pill (17.0%), Implant (7.4%), IUD/IUD (7.4%), Condom (1.2%), MOW (Women's Operative Method) (2 .7%), MOP (Male Operative Method) (0.5%). (RI Ministry of Health, 2020). The side effect of hormonal contraception is disruption of menstruation. The main side effects of DMPA (Depot Medroxyprogesterone Acetate) contraception and implants are menstrual disorders in the form of amenorrhea, spotting, changes in cycles, frequency, length of menstruation and amount of blood loss. The side effects of a contraceptive method are a factor that needs to be considered in determining the decision to continue using the contraceptive method (Hartanto, 2013). The type of research used in this research is analytic with a cross sectional approach. Cross sectional is a research approach that emphasizes the time of measurement/observation of independent variable data and depends only once at a time. The research sampling technique is total sampling. This research will be conducted at the Pratama Vina Clinic, Medan Baru District, Medan City in 2023. The results of the chi-squere test d. There is a significant relationship between the type of hormonal contraception and menstrual disorders in women of childbearing age at the Pratama Vina Clinic, Medan Baru District, Medan City, in 2023 (p= 0.013) and there is a significant relationship between the length of use of hormonal contraception and menstrual disorders in women of childbearing age at the Pratama Vina Clinic, Medan Baru District, Medan City in 2023 (p=0.031).

This research aims to explore how people in the Islamic economy feel about the Shopee app's PayLater feature. And to get a breakdown of how Shopee PayLater is being utilised. The methodology of this study is qualitative. This research uses observation, interviews, and documentation to gather information. While data visualisation and reduction are used for analysis. According to the findings of this research, Shopee users can benefit from the convenience of Shopee PayLater's on-time payment options by taking advantage of the company's bailout funds. Shopee PayLater continues to impose unnecessary costs on its customers by charging interest on past due balances and other fees with every purchase. The Qardh and Prohibition of Transactions in the Islamic economy state that Shopee PayLater is not permitted because it contains elements that are detrimental to the user, so the app's use is prohibited if it is banned in the Islamic economy.

Light novel are a form of lightweight novels that originate from Japan and are usually aimed at teenage readers. Light novels have various characteristics, including the user of informal language, and lighter and easier-to-read stories. This design aims to present areading material that can be accepted by the younger generation with the Minangkabau cultural influence in the frorm of the Sumbang Duo Baleh Gadih Minang. Data was collected through observation, literature research, and questionnaires, and then analyzed using the 5W+1H method. This design will result a light novel book titled “Puti: the legend of the whit gibbon”, which will present a fantasy story blended with Minangkabau culture. Supported by media such as w-banners, web banners, web novels, bookmarks, posters, totebags, and notebooks.

With the increasing use of information technology in various fields, including e-commerce, ensuring user data and privacy protection is crucial for companies like Tokopedia, one of the largest e-commerce companies in Indonesia. This research aims to identify Tokopedia's security management system and its challenges in protecting user data and privacy. The study utilizes a literature review methodology, analyzing various documents, books, and journals related to Tokopedia's security management system. The research objectives are to understand the system's effectiveness, challenges, and Tokopedia's efforts to improve data and privacy protection. Tokopedia has prioritized information security since its establishment, implementing tight security measures, and continuously improving them. Tokopedia Shield, a security feature introduced in 2015, has significantly reduced fraud risk in the platform. Additionally, the company has taken several steps to secure user data, such as data encryption, access restriction, and password quality enhancement. Tokopedia continuously develops its security system, incorporating the latest technologies such as Artificial Intelligence (AI) and Big Data Analytics to detect potential threats early and improve the security system's responsiveness.  

This study aims to analyze the effect of digital marketing and the ease of use of the Shopee marketplace platform on the buying interest of digital business students. In an increasingly advanced digital era, digital marketing and the use of marketplace platforms have become important factors in influencing consumer behavior, including students. This research involved digital business student respondents who actively use the Shopee marketplace platform. The data collection method was carried out through an online survey using a structured questionnaire. Digital marketing variables and platform ease of use are measured using a Likert scale. The collected data were then analyzed using regression analysis techniques. The findings of this study indicate that digital marketing significantly and profitably influences the purchase intention of students studying digital business. Student buying interest can be increased using efficient digital marketing techniques including social media, online advertising and related content. In addition, research findings show that student buying interest is positively and significantly influenced by the ease of use of the Shopee marketplace platform. Students are more likely to be interested and interested in transacting through platforms that are easy to use, have intuitive navigation and easy payment procedures. In conclusion, digital marketing and the ease of use of the Shopee marketplace platform have had a major impact on the buying interest of students studying digital business. The results of this study provide a better understanding of the factors that influence student buying behavior in the context of digital business. These findings can serve as guidelines for companies or online sellers in designing effective marketing strategies and improving the user experience on the marketplace platform. Keywords: digital marketing, ease of use, purchase intention.   

The development of information and communication technology is increasing rapidly from year to year, especially in the field of telecommunications. Communication technology via fiber optic is one of the technologies that is widely used as a data sender, between senders and receivers in one network, users can communicate with each other at very high speeds. This is in line with the community's need for fast communication services. FTTH (Fiber To The Home) is a telecommunications service infrastructure that supports transmission on large bandwidths and can solve bandwidth access problems so that PT. Telkom designs fiber to the home network access using GPON technology by determining its usage.    

Rule of Law is a basic principle in a legal system where the law applies equally to everyone, including the government and citizens, and no person or party is excluded from the law. It also emphasises that legal decisions must be based on existing laws and must be implemented fairly and consistently. The law is the highest norm that binds all other legal norms, thus becoming the foundation for state power and legal regulation within a country. The rule of law and the law are closely interrelated in a country's legal system. In a well-functioning legal system, the rule of law and the law work together to create justice and security for all citizens. The rule of law helps ensure that the government does not abuse its power or violate the rights of individuals. The purpose of this research is to analyse Law No. 11 of 2008 which has been amended into Law No. 19 of 2016 regarding Electronic Information and Transactions (ITE Law) which is not in accordance with the principles of The Rule of Law and how this ITE Law can reflect the principles of The Rule of Law. This research method is library research. The results of this study are the development of technology and information today makes the government then issue Law Number 11 of 2008 (ITE Law) concerning the use of technology as well as information, ITE Law prohibits all forms of criminal acts that violate using technology and information, such as information disseminated will get bad treatment for the community. In practice in Indonesia, there are several cases that contradict the principle of The Rule of Law, for example, the ITE Law can cause confusion due to the increasing total every year of technology and information users, so the use of technological facilities is also increasingly widespread plus the ITE Law until now has not been widely socialised to the public.

The development of a Website-Based Sarto Sapi Kiosk Sales System in writing this thesis is carried out to improve efficiency and service quality in the process of selling Sarto Sapi kiosk products, and to explain the importance of adopting website technology in the sales business to increase accessibility and convenience for customers. The goal of this development is to create a sales system that is responsive, intuitive and integrated with the inventory system. The development method used includes analysis of user needs, responsive user interface design, and integration with an accurate inventory system. The result of this development is a website-based Sarto Sapi kiosk sales system that is equipped with product search features, shopping carts, and a secure online payment system. This system also allows kiosk owners to manage and update products, as well as track sales and financial reports. The output of this development is increased operational efficiency and growth of the Sarto Sapi kiosk business through the adoption of modern website technology..

The development of a Website-Based Sarto Sapi Kiosk Sales System in writing this thesis is carried out to improve efficiency and service quality in the process of selling Sarto Sapi kiosk products, and to explain the importance of adopting website technology in the sales business to increase accessibility and convenience for customers. The goal of this development is to create a sales system that is responsive, intuitive and integrated with the inventory system. The development method used includes analysis of user needs, responsive user interface design, and integration with an accurate inventory system. The result of this development is a website-based Sarto Sapi kiosk sales system that is equipped with product search features, shopping carts, and a secure online payment system. This system also allows kiosk owners to manage and update products, as well as track sales and financial reports. The output of this development is increased operational efficiency and growth of the Sarto Sapi kiosk business through the adoption of modern website technology..

The purpose of this study was to determine and analyze the effect of brand trust and product quality on customer loyalty through customer engagement with Toyota car users in Medan City. The research was conducted on Toyota car users in Medan City. The population of all Toyota brand car users in Medan City. Samples were taken using the Slovin formula of 150 respondents. Data analysis was performed using path analysis in the SPSS program. The results of the sub-1 analysis prove that brand trust and product quality have a positive and significant effect on customer engagement. The results of the sub-2 analysis prove that brand trust and product quality have a positive and significant effect on customer loyalty through customer engagement.

In Indonesia, online motorcycle taxis are the largest public transportation with a very large number of partners and fleets, covering all parts of Indonesia. As a profit-oriented mode of public transportation, paying attention to customer satisfaction is a necessity. One of the efforts that can be done is to provide quality services. In fact, this study aims to find out how online transportation users respond by looking at the service elements provided by service providers. Scientific studies are used as a logical way to prove reliable research results, and in this study using quantitative methods and statistical analysis of linear regression. The subjects of this study were users of the online ojek public transportation mode in the student MPLM UNJ 2022,Jakarta. The results of the study provide an overview, in general, respondents are satisfied with the presence of nline motorcycle taxis. This is very helpful and facilitates user activities. However, there are still things that need to be improved, such as comfort and safety standards. Statistically, service has a significant effect on online motorcycle taxi user satisfaction.

This study aims to determine legal protection for online game users over the lootboox monetization system in a positive legal perspective in Indonesia, based on the title raised in this study. This research uses the type of normative juridical research. The process of collecting data from the objects studied in this study is using primary, secondary, and tertiary techniques. The data obtained by this research uses a qualitative method which explains the relationship between variables and generalizes the social phenomena studied.  The results of this study indicate that several formulations of laws and regulations that can help stabilize and defend rights and obligations from a civil perspective regarding the issue of the Lootboox Monetization System as well as in the case of the Lootboox Monetization System are inseparable from legal consequences and forms of accountability from parties who violate a law. agreement and also there are several suggestions about how the Lootboox Monetization System should be run nowadays.

Cryptography is a solution or method of information security that is good for maintaining the confidentiality and security of information, and can improve information or information security in an era of very rapid development of information technology. The rapid development of this technology, many new implications and problems arise in the delivery and communication of information, this is because everyone has easy access to the media and this affects the security of information and messages on the media. Therefore, to protect messages, we can use Caesar encryption, which is relatively easy to implement in PHP. How to apply message security in this study by designing web-based applications using the PHP and HTML programming languages. Message protection uses the Caesar encryption algorithm by changing every character of the original message into ciphertext. Characters in plain text are replaced with keys that are determined based on the number of alphabetical orders of plain text. In this way, unauthorized parties cannot read these private messages and users can interact with private messages more freely.

Society demands public sector organizations to be able to manage public services and provide them in an accountable, participative and transparent manner. SAKTI or Institutional Level Financial Application System is an application that is used as a means of work units in supporting the implementation of SPAN to carry out financial management which includes the planning stages to budget accountability. The purpose of this research is to observe how SAKTI works and to analyze the system, with the implications of whether it provides convenience in the performance of work units of government agencies. This type of research is descriptive qualitative and the method for collecting data used is direct observation with field research and library research, and the information will be filtered through descriptive analysis methods. The research results that have been achieved are that SAKTI is a new effectiveness. The advantage of using SAKTI is that it has an open platform, so it can be accessed anywhere and anytime, and provides efficient integration. Weaknesses in the use of SAKTI is the user's understanding in technical operations, so it requires sufficient training and another deficiency is the internal control of the organization. The conclusion of this research is that in the era of technology that pressures society for optimal and in-depth digital understanding. Suggestions by the author are to integrate a digital concept in the work system of the work unit, more understanding is needed so that it does not become an obstacle.

The more rapid development of information technology, this has an impact and can cause changes in people's thinking patterns in communicating. In the past, the way people used to communicate remotely was still manual, namely by using letters. The lack of efficiency in sending letters encourages people's mindsets to create innovations that facilitate long-distance communication, namely via SMS, email, WhatsApp and the internet. One of the impacts of the development of message delivery technology is the tapping of data which makes the user feel insecure. One way to secure data breaches is by securing the sender's and recipient's email passwords using AES (Advanced Encryption Standard) cryptography. We conclude that the AES algorithm can be applied to encrypt passwords, so that passwords cannot be easily read by other users. In addition, the password will not be easily cracked.