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Research This investigate consumer sentiment analysis to halal products using social media data with utilise intelligence artificial intelligence (AI). With background behind increasing estimated market value of halal products reach USD 2.02 Trillion in 2024, understanding deep about opinion consumer become very important. Research This adopt approach quantitative, using secondary data from social media platforms such as Twitter, Instagram, and Facebook. Through Natural Language Processing techniques and algorithms learning machine, sentiment analysis is performed For identify pattern positive, negative and neutral in perception consumers. Research results show that 60% of the total 10,000 reviews had positive sentiment, with halal food products receiving the highest positive sentiment. Factors influencing consumer sentiment include product quality, price, and transparency of information. In addition, the study found that the use of AI in sentiment analysis provides advantages in efficiency and accuracy, and is able to capture nuances in consumer opinions that are not Possible done by manual analysis. From the analysis this, can concluded that the marketing strategy of halal products must focus on improving quality and providing clear information about halal certification. This study not only provides insight for halal industry players, but also enriches the literature related to AI, sentiment analysis, and sharia economics.

This community service is carried out to increase halal certification literacy through a self-declare scheme for Micro and Small Enterprises (UMK) in Aceh Tegah Regency. The service team for this activity consisted of one lecturer and three students from the IAIN Takengon Sharia Banking Study Program. Activities will be carried out in May 2024 in Central Aceh Regency. Activities are carried out by providing material presentations on halal certification regulations for MSEs through the self-declare mechanism and the process of registering for halal certification with the self-declare scheme, the criteria for business actors who can participate in self-declare, the documents required for self-declare registration, and the types of products that can be self-declared. Declare. Then, I continued with Role Playing learning to increase the understanding of Food and Beverage Product MSEs regarding halal certification through a self-declare scheme. The activity results show an increase in MSEs' literacy regarding halal certification with the self-declare scheme, which then increases the interest of MSEs in registering their food and beverage products to obtain halal certificates through the self-declare scheme.

Halal certification on business products is an aspect that is always considered by every consumer. Indonesia as a country with a majority Muslim population, always maintains that every product circulating in the community has been halal certified. However, in reality, there are still many products that have not been certified halal due to the lack of knowledge and information possessed by business actors. KKN MIT 18 Post 58 UIN Walisongo together with Walisongo Halal Center took proactive steps to provide socialization and assistance for MSME actors in Triharjo Village to obtain halal certification for their products. This program applies the Service-Learning method by showing the commitment and direct contribution of students in empowering sustainable solutions in the community. This program aims to expand the market reach of their products, encourage MSMEs to consistently provide quality halal products and enhance economic independence for the people of Triharjo Village in a sustainable manner.

The use of social media has revolutionized consumer behavior and the way companies operate their businesses. Digital and social marketing provides a great opportunity for organizations by offering lower costs and increased sales. This study aims to explore effective marketing methods in driving sales growth through the use of social media. This study was conducted on food products that have received halal certification and labels from MSMEs in Lebosari, Kendal. This study applies a qualitative approach through a case study method. Data were collected through interviews with MSME actors. The results of the study revealed that there was no increase in sales after the digital marketing seminar held two weeks ago. The strategy implemented remains focused on selling products directly at stalls, without significant changes towards online marketing. This study is limited to the minimal use of social media by MSME actors, who generally choose free platforms for marketing. This study highlights the relationship between marketing strategies, increased sales, and the importance of social media, halal products to be more competitive

This research aims to describe the impact of changing CV Tulimario on the halal label of their products in Tangkit Baru Village, Sungai Gelam District, Muara Jambi Regency. Descriptive qualitative methods are used to analyze natural conditions and events in the field. Tangkit Baru Village has an area of ​​18,122 km² with a population of 2,974 people. CV Tulimario, founded by Mr H. Baso Intang in 1981, operates in the pineapple processing agro-industry sector, with main products such as pineapple dodol, pineapple chips and Nasgar drinks. This research found that CV Tulimario's sales strategy relies heavily on halal certification to increase competitiveness and consumer trust. Halal certification is considered important for market access in supermarkets and large stores, as well as improving consumer image and trust. However, the process of obtaining halal certification presents its own challenges, especially in meeting the requirements for suitability and cleanliness. This study emphasizes the importance of understanding market requirements and consumer needs, as well as commitment to hygiene and quality standards in production to support sustainable economic growth.

The purpose of this research is to see how much influence the halal label has on the choice of cosmetic products (make up) among Islamic Economics students at UIN Sultan Maulana Hasanuddin Banten. This research uses quantitative methods and descriptive verification methods. This research information was collected through a survey distributed to 30 students of the Sharia Economics Study Program at UIN Sultan Maulana Hasanuddin Banten.  The data in this research were analyzed using the IBM SPSS Statistics version 25 program. According to the research results, the halal label variable has a very large and beneficial influence on the choice of cosmetics. These results are viewed from the results of hypothesis testing on the accepted variables, which show that there is a strong positive influence of the halal label variable on the assessment of cosmetic selection.

The growth of the Muslim population in Indonesia has strengthened public awareness regarding halal food, making this issue increasingly important in the culinary industry. However, complexity in the process of making halal certification is often faced, especially by small and medium scale producers, who consider the process of making halal certification a complex challenge and require expensive costs. The aim of this research is to determine the influence of brand awareness, product quality and brand image on consumer purchasing decisions for halal products. The data collection technique uses a questionnaire. Samples were taken using the Non Probability Sampling Technique with the Purposive Sampling method which was distributed to 115 respondents from consumers of Pempek Nony 168 Palembang. This research uses testing tools in the form of SmartPLS 3.0 software with the PLS-SEM analysis method. The research path coefficient results show that product quality has a positive and significant influence on brand loyalty, but brand awareness does not have a positive and significant influence on brand loyalty. Apart from that, brand awareness and brand loyalty have a positive and significant influence on purchasing decisions, but product quality does not have a positive and significant influence on purchasing decisions.

. Discussion of the basic principles of muamalah in Islam includes learning about the rules that regulate relationships between humans regarding property, rights and obligations. The aim of the basic principles of muamalah is to create justice and benefit in social life. This research aims to review further the basic principles of muamalah in Islam which serve as guidelines for Muslims in carrying out economic and social activities. By applying these principles, it is hoped that a just, prosperous and blessed society can be achieved. This research uses a qualitative approach with the library search method. The descriptive qualitative approach used aims to explore and explain existing phenomena by relying on sources of information from various sources such as books, journals, digital databases and other literature. The main aim of this research is to provide insight that the basic principles of muamalah in Islam do not only limit halal and haram rules in economic activities, but also guide Muslims in building economic interactions that are fair, blessed, and in line with Islamic values.    

. Discussion of the basic principles of muamalah in Islam includes learning about the rules that regulate relationships between humans regarding property, rights and obligations. The aim of the basic principles of muamalah is to create justice and benefit in social life. This research aims to review further the basic principles of muamalah in Islam which serve as guidelines for Muslims in carrying out economic and social activities. By applying these principles, it is hoped that a just, prosperous and blessed society can be achieved. This research uses a qualitative approach with the library search method. The descriptive qualitative approach used aims to explore and explain existing phenomena by relying on sources of information from various sources such as books, journals, digital databases and other literature. The main aim of this research is to provide insight that the basic principles of muamalah in Islam do not only limit halal and haram rules in economic activities, but also guide Muslims in building economic interactions that are fair, blessed, and in line with Islamic values.    

This research aims to examine the legality and quality of the bottled drinking water product under the AIDRAT brand. Product legality refers to compliance with applicable laws and regulatory standards, while product quality refers to the product's ability to meet consumer expectations and needs. The research employs a qualitative approach with a literature study method, which involves understanding and studying relevant theories from various literature sources. The research results show that AIDRAT beverages have met the legality requirements, such as having a distribution permit from BPOM (Indonesia's Food and Drug Administration), halal certification from LPPOM MUI (Indonesian Ulema Council's Food, Drug, and Cosmetics Study Institute), and compliance with the Indonesian National Standard (SNI). In terms of quality, AIDRAT beverages use natural mountain spring water processed with modern technology, such as reverse osmosis, to maintain purity and freshness. These beverages are also rich in oxygen and do not contain preservatives or artificial additives. The conclusion of this research is that AIDRAT bottled drinking water is a product that has met all safety and quality requirements, both in terms of legality and product quality.    

The role transformation of the National Sharia Board Dewan Syariah Nasional (DSN); one of the organizational structures in Indonesian Ulama Council Majelis Ulama Indonesia (MUI) in the dynamics of fatwa determination in the modern era is an important topic to be studied in the context of rapid social, economic, and technological change. This article aims to analyze how DSN-MUI adapts to the challenges of modern times and develops a methodology for setting fatwas that is relevant and responsive to the needs of contemporary society. Through a comprehensive literature review, this article highlights the evolution of the DSN's function from the establishment of conventional fatwas towards a more dynamic and inclusive approach, including in the field of sharia finance, halal products, and other social problems. This transformation reflects DSN-MUI's efforts to remain relevant and provide accurate and applicable guidance for Muslims in Indonesia in facing modern issues.

This research aims to (1) determine sharia marketing strategies in increasing consumer buying interest carried out by Safira cafe owners in the reviewing village of Mare Sebo Ulu sub-district, Batang Hari district. (2) To find out the obstacles faced in efforts to increase consumer buying interest at Safira Cafe. This research uses descriptive qualitative methods. The data collection technique in this research uses observation, interview and documentation techniques. The theory used in this research is the theory put forward by Abuznaid formulating the definition of sharia marketing, namely, wise decisions in order to satisfy customer needs through good behavior, providing healthy products or services (halalan thoyyibah) with the approval of both parties (seller and buyer). ) in order to achieve material and spiritual prosperity, this world and the hereafter through an ethical world. Apart from that, the theory used by Kotler, marketing is a way in which companies involve consumers, build good relationships with consumers and create value for consumers, so as to get good value or response from consumers in increasing profits and consumer feedback. The 4P marketing strategy used is, product, price, place and promotion. The results of this research show that, the marketing strategy carried out by Safira Cafe to increase revenue is with product strategies starting from improving the quality of the products presented, product health, product cleanliness and product halal. Pricing strategy, Safira Cafe has set affordable, relatively cheap prices. The prices offered by Safira Cafe are affordable and cheap in accordance with the economy of the community in the review village and are suitable for all teenagers and adults. Place strategy, safira cafe prioritizing the cleanliness of the place and consumer comfort while at the Safira Cafe. Promotional strategy, Safira Cafe does not promote via social media, only promotes by word of mouth, but quite a few people already know about the existence of Safira Cafe. Meanwhile, the income earned by Safira Cafe is still relative or fluctuating, namely depending on the number of visitors.

This study aims to identify and analyze the influence of independent variables on the dependent variable. The method used in this research is quantitative. The sample in this study consists of 80 SMEs in Tangkit Baru village, Sungai Gelam district. This study employs multiple linear regression analysis and conducts hypothesis testing using T-tests and F-tests, as well as analyzing the coefficient of determination. The results of this study indicate that Product Innovation (X1) has a significant effect on Competitive Advantage (Y) with a t-value of 2.792, which is greater than the t-table value of 1.665, and a significance value of 0.007, which is less than 0.05. This means that Ha is accepted and Ho is rejected. Marketing Strategy (X2) shows a significant effect on Competitive Advantage (Y) with a t-value of 4.972, which is greater than the t-table value of 1.665, and a significance value of 0.000, which is less than 0.05. Thus, Ha is accepted and Ho is rejected. The Halal Label (X3) shows a positive but not significant effect on Competitive Advantage (Y) with a t-value of 0.012, which is less than the t-table value of 1.665, and a significance value of 0.859, which is greater than 0.05. Therefore, Ha is rejected and Ho is accepted. Collectively, (X1), (X2), and (X3) simultaneously affect (Y) with a significance value of less than 0.05 and an f-value much greater than the f-table value.

Trade is an activity that is inherent in human life and in Islam trade has an important role in advancing the economy and facilitating the exchange of goods and services in accordance with Islamic knowledge, Sharia Law, Globalization and technological developments. Apart from that, changes in regulations are one of the challenges facing Islamic trade in the modern era. However, there are also important opportunities, such as e-commerce, Islamic finance, and halal products, that enable Muslim traders to innovate and compete in global markets. In an era of ever-changing global trade, Muslim traders around the world must continually monitor changes in consumer demand, regulations and technology. With a good understanding of the markets and a commitment to Islamic principles, traders can take advantage of Islamic trading opportunities in this modern era. Halal trade is a clear example of how adaptation to these changes can bring success in the context of Islamic trade.

This article discusses the importance of a wara' attitude in seeking knowledge according to Shaykh Az-Zarnuji in the book Ta'lim Al-Muta'allim. Islamic education emphasizes the development of morals and behavior based on Islamic values. The wara' attitude, namely the attitude of being careful about halal and haram and avoiding things that are doubtful, is identified as the key to obtaining maximum benefit from the knowledge learned. This attitude involves guarding against overeating, oversleeping, useless talking, consuming market food, and associating with destructive people. By adopting a wara' attitude, a student can increase concentration, understanding and blessing in the knowledge he is studying.

This research was conducted at the Baun weekly market. The background to this research is markets that should provide quality, clean and halal food, however carrying out trade in animal meat that does not comply with sales standards. The problem studied is animal husbandry procedures in selecting livestock for farming slaughter at the baun market and the role of supervisor and responsibilities of the district livestock service Kupang, the role of breeders in terms of consumer protection regarding the sale of animal meat (Cow and Pork) at the baun market. This research uses empirical methods or methods with data obtained from direct interviews in the field. 1) Procedures for cattle breeders and pigs to be slaughtered according to procedures and supervised directly by the livestock service Kupang Regency and the quality of the meat produced is safe and high quality at the Baun market. 2) Supervision of animals and animal meat (beef and pork) is carried out by veterinarians, breeders, Kupang district livestock service, BPOM, health service, (LPPOM MUI), (BPKN), (LSPK), market foremen, and sub-district/district governments.

Purchasing decisions are a very important factor in the culinary business. When choosing food, consumers definitely look at several factors such as recommendations from other people and the brand image of the food. If consumers get positive recommendations from other people and also have a good brand image, this can encourage consumers to make purchasing decisions. The formulation of the problem in this research is, do Word of Mouth and Brand Image influence the decision to purchase Mie Gacoan at the Diponegoro Bandar Lampung branch? What is the influence of Word of Mouth and Brand Image on purchasing decisions for the Diponegoro branch of Mie Gacoan which is studied from an Islamic business perspective. The aim of this research is to determine the influence of Word of Mouth and Brand Image on purchasing decisions for Mie Gacoan at the Diponegoro Bandar Lampung branch. And also viewed from an Islamic business perspective. This research is a quantitative research, the population in this research is consumers of Mie Gacoan, Diponegoro Bandar Lampung branch. The sample used in this research was 96 people who had bought Mie Gacoan at the Diponegoro Bandar Lampung branch. Sampling used purposive sampling. Data collection uses questionnaires and interviews. The data analysis technique used in this research is the SEM model using SmartPLS version 4.0. The results of this research are that Word of Mouth has a positive and significant effect on purchasing decisions for Mie Gacoan at the Diponegoro Bandar Lampung branch. Brand Image has a positive and insignificant effect on purchasing decisions for Mie Gacoan at the Diponegoro Bandar Lampung branch. Islamic teachings do not prohibit humans from fulfilling their needs or desires, as long as with this fulfillment, human dignity can increase. Everything on this earth was created for the benefit of humans, but humans are commanded to consume goods/services that are halal and appropriate in moderation, not excessively. Fulfilling needs or desires is still permitted as long as it can add to the benefit or does not bring harm.    

This study explores the implementation of the process of obtaining the Business Identification Number (NIB) and halal certification for the Micro, Small, and Medium Enterprises (MSMEs) of Rujak Kikil Ibu Sulfaillah, serving as a case study in the culinary sector. The process of obtaining NIB and halal certification is crucial in ensuring compliance with prevailing regulations and standards, as well as unlocking opportunities for business development in an increasingly competitive market. Through a qualitative approach using direct observation and interviews, this study uncovers the challenges, obstacles, and impacts of the licensing and halal certification process on these MSMEs. Findings reveal that the slow licensing process can hinder business expansion, reduce competitiveness in the market, and limit access to certain market segments. Implications of these findings are discussed to identify necessary strategies to address these negative impacts and ensure the growth and sustainability of the business of Rujak Kikil Ibu Sulfaillah MSMEs.

Skincare is a series of activities aimed at maintaining healthy skin, improving appearance and reducing facial skin problems. The skin care process can also provide the nutrients needed to protect the skin from the negative effects of excessive sunlight. Skincare itself has many benefits for its users which are differentiated by each skincare product consumed. One of the efforts made by companies to increase sales value and meet consumer demand for consuming skincare is to provide detailed and clear information (Teng & Jusoh, 2013). This information is provided in the form of listing the raw materials used, production date, method of use and distribution permit issued by BPOM, as well as halal certification obtained from LPPOM MUI.    

Changing religions in Arabic is called Riddah. Meanwhile, apostate refers to the perpetrator, namely the person who is an apostate. Riddah linguistically means Ar-rujū'u 'ani al sya'i ilā ghairihi (turning from one thing to another). According to the term, it means leaving Islam to disbelief, either through actions, words, i'tiqad or doubt. Such as believing that Allah SWT, the Creator of Nature, does not exist, Muhammad SAW's apostolate is not true, it justifies actions that are haram, such as adultery, drinking alcohol and wrongdoing, or forbids things that are halal, such as buying and selling, marriage, or denying obligations that agreed upon by the entire Muslim community, such as denying the five daily prayers, or showing behavior that shows that the person concerned has left the Islamic religion, such as throwing the Koran into a landfill, worshiping idols and worshiping the sun.