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The Lodge Maribaya is a beautiful tourist spot, which offers between natural and artificially created places with backdrops of pine forests for thousands of tourists to come during the weekend. However, the scope of study on marketing management could spiral into more interesting aspects of the field, which penetrate effective and sustainable marketing management. The method used in this research is qualitative methods (library research). According to the result of the research, it revealed that management plays a very significant role in enhancing the tourist’s appeal to the tourist destination of The Lodge Maribaya. Marketing management includes aspects of market segmentation, product development for tourism, promotion and communication, visitor services and experiences, and creation of a brand image.

This research aims to describe the potential and facilities for tourism development in the Lembang Park Zoo tourist attraction and identify future developments regarding the facilities and potential of tourist attractions. The background of this research is because Lembang Park Zoo is one of the tourist destinations in Bandung that is child-friendly. There are also problems found in the field including 1. how to develop facilities 2. How to maintain potential 3. How to Promote Tourist Attractions in the Current Era of Globalization 4. How to manage food for animals Of course, with the method of observation and direct interviews, regarding the potential and development of facilities at Lembang Park Zoo, to local managers, the results of this study show the Potential and Development of Facilities at Lembang Park Zoo In addition, this study can recommend that Lembang Park Zoo has very adequate potential and environmental facilities.

This research aims to describe digital marketing management regarding promotions In tourist attractions, the Cirendeu traditional village is often little known. This background is designing, developing and promoting a destination for the purpose of achieving tourism benefits. This marketing focuses on creating sustainable relationships between tourism businesses and consumers by utilizing digital technology such as social media, websites and tourism applications. The problems found in the field are 1. internet limitations and lack of understanding of the importance of digital promotion 2. adaptation in digital era: Technology towards changes that continue to develop, 3. businesses in the tourism sector must have high creativity so that consumers can produce digital content with valuable quality according to their interests. The methods used include direct observation, interviews, distributing questionnaires and heritage studies. The results of this research show that the management of the Cirendeu Traditional Village tourist attraction does not understand digital-based promotion in the current era, due to internet limitations.Apart from that, this research can provide understanding and insight for Cirendeu traditional village tourism managers to be able to develop digital promotion strategies that are more effective and sustainable

Wayang Windu is one of the natural tourist attractions in Pangalengan, Bandung Regency, West Java. Being treated to natural views that pamper the eyes with a backdrop of beautiful, expansive tea plantations and cool mountain air is the main attraction of this place. Tourists can not only enjoy its natural beauty, but tourists can also enjoy various activities such as trekking, taking photos in the middle of a tea garden, and seeing the Wayang Windu cultural site. Located at an altitude of 2182 meters above sea level, the area of this tourist area is around 832 square meters. This place offers a tourist experience that presents natural beauty, tranquility and coolness. Tourists can also shop for culinary delights around the Wayang Windu Pangalengan area. With all its attractions, this destination is the right choice for tourists who are looking for natural relaxation as well as stunning natural beauty.

Community Based Tourism (CBT) is one of the approaches in tourism development. The Community Based Tourism approach can be viewed from several dimensions, namely dimensions; economic, social, cultural, political. This study aims to analyze the social dimension in Community Based Tourism (CBT) in Fatukoto Village, Timor Tengah Sekatan Regency, with a focus on community involvement, development of community pride, and improving the quality of life of local communities. This research uses a qualitative approach, data collection using interview techniques, observation and literature study. The data collected consisted of primary data obtained through interviews and observations, and secondary data obtained from documents in the village office and the management group. The collected data were then processed and analyzed. The results showed that the management and development of tourist destinations. The results showed that the active participation of the community, pride in local culture, and an increase in the quality of life of the community were key factors in the success of community-based tourism in Fatukoto village. But on the other hand, the income received by the community is still considered low because the existing jobs are still micro and medium enterprises and the income of the community is still considered low.

This research aims to analyze the influence of the attractiveness of Batak culture on the level of tourist visits in Samosir Regency. This research data is in the form of primary and secondary data. The sampling process in this research used purposive sampling with a sample size of 80. Data analysis techniques used descriptive analysis and multiple linear regression tests. It can be concluded that the attractiveness of Batak culture influences the level of tourist visits in Samosir Regency. This can be seen from the value of the Simultaneous Test (T Test) which is used to determine the percentage influence of the independent variable (X) on the dependent variable (Y). The results obtained show that the Fcount value is 6.681. Meanwhile, Ftable is 2.495, so Fcount is greater than Ftable (6.681> 2.495) or a significant level of 0.000 or sig F <5% (0.000<0.05). This means that together the Attraction variable influences the level of visits (Y) of cultural tourism in Samosir Regency. So in this case, cultural tourism destinations have the potential to be developed into tourist attractions so that they can increase the level of local and foreign tourist visits.

This research aims to examine the role of environmental management in supporting the development of sustainable tourism at Asstro Highland Ciater. Apart from that, this researcher aims to find out and evaluate the concept of environmental management in order to preserve the environment. The background of this writing is because this tourist attraction relies heavily on nature. so environmental management is very important to study, several problems that want to be discussed include: 1. waste management that is not yet optimal 2. increased use of natural resources such as water and energy that is not controlled 3. as well as low awareness of tourists and local communities which has an impact on damage to local ecosystems, the method used includes in-depth interviews with tourist attraction managers and local communities to identify policies and managerial practices implemented in environmental management. Apart from that, field observations were carried out to assess environmental conditions and interactions between visitors and the natural surroundings. The main results obtained from this research were: 1. Efforts to reduce plastic waste 2. Conservation measures which include the use of water-saving equipment and energy use 3. Management can provide education to tourists regarding the importance of maintaining cleanliness and preserving nature, from this research it can recommend the development of ecotourism and strengthening sustainable tourism branding through preserving nature. 

The Influence of Social Media on Tourist Interest in North Toraja. The purpose of this research is to determine whether social media has an impact on tourist interest in North Toraja. Data collection techniques in this study include documentation, observation, and questionnaires. The population in this research consists of tourists visiting tourist attractions in North Toraja, with a sample size of 85 respondents. The data analysis technique used is a simple linear regression test. The results of partial testing (t-test) indicate that the social media variable has an influence on tourist interest in North Toraja.  

The promotion and marketing efforts by the Tourism Office of Karimun Regency aim to introduce and effectively promote local tourist destinations to both domestic and international visitors. According to a previous study by Andriani (2020), the development of tourist sites in Karimun Regency has not yet been fully realized by the local government. This research aims to reexamine and optimize Karimun's tourism potential through programs implemented by the Tourism Office, supporting local economic changes. This study uses a descriptive method with a qualitative approach, gathering data through interviews with informants, field notes, and relevant official documents. It focuses on examining the promotion strategies carried out by the Tourism Office to increase tourist visits. Based on Kooten's theory, there are four strategic indicators: organizational strategy, program organization, resource support strategy, and institutional strategy. The research results show that all strategic indicators have been implemented well in accordance with funding from the center, providing a positive impact on the development of tourist destinations and increasing the number of tourists who come to visit tourist attractions in Karimun district. However, if funding is not in accordance with the annual plan, the program that has been prepared by the marketing and promotion division will have an impact, hampering efforts to increase tourist visits from both inside and outside Karimun Regency.

The purpose of this research is to determine the effect of motivation ang compensation on employee performance in the Pa‟tengko Tourism Village. The type of research used is quantitative research. The population in this research is all 32 employees in the Pa‟tengko Tourism Village and the sample used is saturated sampling. That is,the entire population was sampled. The methods used in this research include Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, t Test (Partial), f Test (Simultaneous), Correlation Test and Determination Test (R2). The data was processed using SPSS software version 26. The results of this research show that (1) motivation has a positive and significant effect on employee performance in Pa‟tengko Tourism Village. (2) compensation has a positive and significant effect on employee performance in Pa‟tengko Tourism Village. (3) motivation and compensation simultaneously have a positive and significant effect on employee performance in the Pa‟tengko Tourism Village.

This research aims to determine the impact of the infrastructure of the Burake Tourist Attraction on the economic growth of the community around the Burake Tourist Attraction. The research method used in this research is qualitative research. Data was collected through interview and observation procedures. The informants for this research consisted of 7 people consisting of 2 local people, 2 people who were business actors at the Burake Tourist Attraction, 1 levy collector at the Burake Tourist Attraction, 1 tourism service employee, and 1 tourist. The research results show that the existence of the Burake tourist attraction has an impact on the economic growth of the local community and has a good influence on the development of infrastructure such as roads and electricity. The development of infrastructure supports and makes it easier for people who are business actors at the Burake Tourist Attraction, especially road infrastructure, making accessibility easier for both local people and tourists. Indirectly, the existence of the Burake Tourist Attraction which is supported by adequate infrastructure can help the economic growth of the community around the Burake Tourist Attraction. This economic growth includes creating jobs, increasing income and opening up business opportunities.

The purpose of this research is to determine the development strategy carried out by the government to develop the Sulili Natural Tourism Object. The type of research used in this research is descriptive qualitative research. The results of research on the SWOT matrix show that there are several alternative strategies to support the development of the Sulili natural tourist attraction. Based on the results of SWOT analysis research on the IFAS (Internal Factor Analysis Summary) matrix calculation, the score for strength/strength is 1.96 while the weakness/weakness is 1.08 if totaled, so the total score for internal factors is 3.04. The results of this analysis show that the internal condition of the Sulili natural tourist attraction is in a strong position where the Sulili natural tourist attraction has the strength to overcome weaknesses. In the EFAS matrix, the score obtained for opportunities is 1.67, while for threats it is 1.42 if totaled, so the total score obtained for external factors is 3.09. The results of this analysis show that the Sulili natural tourist attraction is in a good external position and responds strongly to opportunities and avoids threats. From the results of the SWOT diagram, the coordinate points (X,Y) are obtained, namely (0.88; 0.25), so that the intersection point is obtained in square I, which is a very favorable situation for the Sulili natural tourist attraction.

Mekarbuana Village located in Tegalwaru, Karawang district, West Java, is about 45 kilometers from the center of Karawang, and has potential for agro-tourism and natural tourism, because according to the village head, Jaji Maryono, the village is a provider of coffee, durian, mango, avocado, and bananas. The tourism  that are available are Curug Cigentis, Curug Bandung, and tours along the flow of the river. This tourist destination is a favourite destination of both locals and citizens around Karawang to spend the weekend with the family. Due to the tourist potential in his village, the village chief acknowledged that he wanted to bring Mekarbuana Village  into a tourist village, but still needed support and enhanced human resource capacity (HRM) to manage the village. The problem is that the tourism organization in the village are not functioning, so the wheel of tourism in that village is still not balanced. This activity uses methods of accompaniment, socialization, and education carried out in integration with KKN students to the community and tourists in Mekarbuana Village. The result of this community service activity is the reactivation of the pokdarwis management, the existence of the organization structure, the presence of the work plan, a varied tour package, as well as the Mekarbuana Village  already registered in the JADESTA. As to the conclusion of the activities, they feel very grateful and hoped that the organization will be able to maximize its management, and continue to run consistently and professionally in managing tourism in the village.

Every company must have a certain strategy to attract the attention of consumers (visitors). Seeing the decline in the number of visitors to the Kinantan Wildlife and Cultural Park in 2023. TMSBK has carried out renovations aimed at beautifying it and attracting the attention of visitors. Regarding this renovation, it is included in one of the marketing mix (7P), namely Physical Evidence. According to Kotler and Armstrong, Physical Evidence is one of the real things that influences consumers' decisions to buy and use the products or services offered. However, what happened was that the number of visitors decreased. The research method used is to use a field research method or qualitative field research, namely direct observation of the object being studied in order to obtain relevant data. The primary data source in this research is the management of TMSBK Bukittinggi, while the secondary data source is the visitors of TMSBK Bukittinggi. According to the research findings, the IFAS matrix score of 2.57 suggests that the company holds a strong internal position. Conversely, the EFAS matrix score of 2.40 indicates a weak external position for the company. This means that the company does not take advantage of existing opportunities or avoid external threats. Then, seen from a sharia business perspective, TMSBK has not been optimal in implementing the sharia business concept, because in Islam itself good business will provide mutual benefits between the company and visitors, especially in providing services to visitors. However, TMSBK focuses more on renovating tourist attractions and does not prioritize services to provide comfort to visitors.

Investment encouragement is needed in the tourism sector involving participation from the community, businesses, as well as local and central governments. This collaboration is crucial to ensure a shared commitment to developing the tourism potential with sustainable growth and positive impact. The "Jakarta 101" advertising campaign has produced a video showcasing three unique local tourist destinations in Jakarta, each with its own distinct characteristics, hidden gems, and profound meanings. One of them is a coffee shop that employs individuals with disabilities, adding a unique dimension to its significance. Additionally, Jakarta boasts an educational museum with knowledgeable guides explaining its historical artifacts, along with other educational spots focused on environmental care and recycling, previously plagued by high crime rates. In this advertising campaign, a copywriter is responsible for the pre-production stages, including scriptwriting and formulating interview questions for the speakers. The copywriter plays a pivotal role in designing the advertising communication concept, maintaining brand consistency, and supporting the brand experience in various scenarios. The role of a copywriter increasingly demands digital and technological skills due to the evolving times. This research aims to enhance the skills of copywriters in creating the "Jakarta 101" advertising campaign and provide fresh insights into the role of copywriters in content creation. Copywriting in advertising holds a crucial role, serving as a bridge between potential consumers and the purchasing decision.

The purpose of writing this article is to provide knowledge to the public about the Biomorphic Architecture of the Turtle Ocean Park building in Jepara, Central Java. This research uses qualitative methods, namely observation and literacy. The results of this study explain that the Kura-Kura Ocean Park Jepara building is a building that has a biomorphic architectural style. Biomorphic architecture is a style of harmonious concept between buildings and the environment or nature. Kura-Kura Ocean Park is a center for recreation and interaction with marine biota which has educational value to the community.  

This research explains the Village Innovation Program (PRO-IDe) which aims to combine creative economy and innovative agriculture in the development of the Green Education Tourism Village in Bakung Jaya Village. This program utilizes local resources to empower communities through training and mentoring in sustainable agricultural practices as well as the development of creative products based on existing natural resources. In this way, it is hoped that people can improve their welfare, open new jobs, and attract tourists. In addition, this study also examines the social and economic impacts of the implementation of PRO-IDe as well as the challenges that arise in integrating these two sectors. The results of this study are expected to provide useful inputs for the development of policies and practices in other villages that have similar potential.

The tourism potential in the Sampang Regency area is very good, one of which is rice tourism in Ataman village. Padi tourism offers beautiful views with typical village culinary attractions. However, in rice tourism there are still problems such as visitors not respecting the cultural values ​​and beliefs of the local community and managers also do not have tourist regulations. Therefore, this results in a decrease in tourist visitors so that the contribution of PADes automatically decreases. The research method used is empirical juridical research with a field study approach. Data collection in this research uses several methods including interviews, observation and literature search. The research location is Taman Village, Jrengik District, Sampang Regency. The data analysis method used in this research is descriptive-qualitative. The results of research during the MBKM KKNT show that the management of Rice Fields Tourism in Taman Village is still not well organized, considering that the management pattern of facilities and infrastructure is still lacking, especially the management does not have rules for tourist visitors, so tourism is quite quiet so that PADes decreases. Therefore, the MBKM KKNT program created a legal education program regarding the protection of tourist visitors within the framework of preventive protection. The results are quite satisfactory from the results of the socialization showing that understanding of village officials, tourism managers, the community and tourist visitors has increased, especially understanding of the substance of the Tourism Law and the Village Law. Apart from that, the management makes rules for issuing visitors based on statutory regulations and the management is improved gradually, so that tourist visitors will gradually increase and the Village Paddy will automatically increase and this will all make the Taman Village community prosperous.

This research aims to identify factors that influence tourists' interest in revisiting the Aslan Hill natural tourist attraction. The methodology used is to use a quantitative approach with data obtained from the results of questionnaires that have been distributed to the sample (research respondents) totaling 96 people. Through quantitative analysis with the help of Smart PLS software. 4, this study found that although the three independent variables (tourism facilities, price perception, and destination image) had a positive relationship with revisit intention, only price perception and destination image had a statistically significant influence. Apart from that, this research also confirms that the mediating variable is visitor satisfaction in the relationship between price perception and destination image and interest in visiting again, where satisfaction cannot mediate the influence of tourist facilities on interest in visiting again, while satisfaction can mediate the relationship between price perception and destination image on interest in visiting. return to the Aslan Hill Nature tourist attraction. The practical implication of this research is that it is important for natural tourism destination managers to not only focus on developing physical facilities, but also on efforts to build positive perceptions about the value offered and maintain consistent service quality to achieve visitor satisfaction.

Indonesian tourists are one of the largest groups of travelers visiting Thailand. The high interest of Indonesian travelers in tourist destinations in Thailand is not supported by the number of tour guides skilled in the Indonesian language. The purpose of this international community service is to improve the competence of local tour guides in Thailand, particularly in terms of Indonesian language skills. The urgency of this service is to address the need for local Thai tour guides who are proficient in Indonesian. Skilled Indonesian-speaking local Thai tour guides are expected to provide optimal service to the increasing number of Indonesian tourists. The method of this service involves intensive assistance by Thammasat University students as tutors and translators. Thammasat students who are already proficient in Indonesian will provide Indonesian language training to local Thai tour guides. This assistance includes interactive learning sessions, conversation simulations, and direct practice in real tourist situations to enhance the communication skills of the tour guides. The results of the service show a significant improvement in the Indonesian language skills of 15 local Thai tour guides. This is evident from their ability to communicate more fluently and confidently with tourists from Indonesia. The group of local Thai tour guides also reported increased satisfaction in the services they provided, as well as positive feedback from Indonesian tourists. Based on these results, the assistance provided by the service team, supported by Thammasat University students, was effective in enhancing the language competence of local Thai tour guides. This service activity has a positive impact on the experience of Indonesian tourists and strengthens the bilateral tourism sector of both countries.