Publication Search

In the digital era, E-commerce has emerged as a prominent stage where psychology and business seamlessly integrate. This article extensively delves into the crucial role of psychology in achieving E-commerce success, with a focus on a profound understanding of the minds of digital consumers. The research aims to detail the roles of psychological aspects such as perception, motivation, and purchase decisions that influence online consumer behavior. The research method involves meticulous study design, a representative sample of digital consumers, and data collection through targeted research instruments. Data analysis is conducted to gain profound insights into the psychological factors that play a key role in E-commerce success. The research findings reveal how the design of platform interfaces, consumer motivation, and other psychological factors impact online purchase decisions. In-depth analysis is conducted on the mechanisms of product selection, the evaluation process, and the psychological impact on purchase conversions. The article also discusses psychological factors contributing to customer loyalty, including user experience and satisfaction. By understanding these psychological aspects, business practitioners can make more informed decisions and design more effective marketing strategies in the context of E-commerce. The research conclusion provides a summary of key findings, practical implications for the business world, and recommendations for further research in this field. This article offers profound insights into the marriage of psychology and business in the context of E-commerce, paving the way for further research and the development of innovative business strategies

The study conducted at the National Potential Young Athletes Training Center (SLOMPN) of Unesa provides a crucial perspective on the use of an Android-based match statistics application. The research aims to optimize athletes' potential through the Long Term Athlete Development (LTAD) approach, integrating knowledge of athlete development with the application of technology in training. The survey results from 5 coaches indicate that the application aids in planning training, understanding application features, and assessing athlete development with positively skewed average scores. However, there is room for improvement, especially in terms of comfort during matches and communication with athletes. Meanwhile, 18 athletes showed positive acceptance of the application by rating its ease of use and impact on performance enhancement highly. Nevertheless, there is a need for improvement in injury recovery features and data security. This study underscores the importance of continuous collaboration between application developers and users to enhance the effectiveness of technology in sports training.

Shopee PayLater is a form of fintech that allows users to shop online by delaying payment. However, the use of paylater itself is a problem because the MUI fatwa prohibits paylater because it contains riba in its implementation practices, In the campus environment, one of which is FEB Universitas Brawijaya students, it is undeniable that consumptive behavior is one of the behaviors that are often found. This study aims to analyze the effect of debt understanding, usury understanding, financial literacy, and religiosity on the consumptive behavior of students of the Faculty of Economics and Business, Universitas Brawijaya. The research methodology used in this type of research is descriptive quantitative with multiple linear regression analysis models. The results of this study are that understanding debt and financial literacy affect consumptive behavior, while understanding usury and religiosity do not affect consumptive behavior. The implications of this research are expected to contribute insight into the use of Shopee PayLater on consumptive behavior. In addition, it can also be used by educational institutions and governments in controlling consumptive behavior.    

This research investigates legal aspects related to protection for fintech users in the context of online lending in Indonesia. The background includes the rapid development of the fintech industry and the increasing use of online lending, which has created a need to evaluate the effectiveness of existing legal protections. This research uses a combination approach of regulatory analysis, case studies, and interviews with relevant stakeholders. The literature review involves the concept of fintech, related regulations, and legal protection challenges that users face. Research methods include in-depth analysis of applicable regulations, case studies of user experiences, and interviews with representatives of financial institutions and supervisory authorities. The results of this research provide a better understanding of the rights and obligations of fintech users in the online lending environment. Key challenges include legal uncertainty and unethical practices by some service providers. The research also suggests steps for improvement, including increased regulation, increased transparency, and user education. Thus, this research provides a comprehensive view of legal protection for online lending fintech users in Indonesia and provides a foundation for further improvements in industry regulations and practices.    

Technology develops from time to time influenced by human activities and needs that continue to increase as well. Technological developments also play a role in helping the agricultural sector. Through technological developments, many problems in agriculture can be resolved. One of the problems is in agricultural extension activities, where farmer participation in extension activities is low in some areas. This research aims to build UI/UX design for an agricultural mobile application called Sobatani which is useful for connecting farmers with agricultural extension workers.  This research uses the Design Thinking method which consists of five stages including empathize, define, ideate, prototype, and testing. The test results using the Single East Question (SEQ) method obtained a total average of 6.6, indicating that the UI design is fairly effective and successful. Although there are some misclicks, so it is necessary to iterate on the Log in and Weather Forecast pages. The use of the Design Thinking method has proven effective in understanding user needs and designing solutions that can provide these needs.

In an increasingly competitive business environment, research and development companies, especially in the agro-industrial sector, need to maintain operational efficiency and competitiveness by having an integrated management system. Enterprise Resource Planning (ERP) has become an effective solution in automating business processes. This study aims to analyze the implementation of the Odoo Inventory module at PT XYZ, focusing on inventory management and its impact on efficiency, decision making, and customer satisfaction. The research method used is descriptive qualitative involving interviews, literature study, and data collection through observation. The implementation of Odoo's Inventory module successfully overcomes the constraints of warehouse operations by providing features such as Receipt Product, Internal Transfer, Scrap Orders, and Inventory Adjustments. Thus, the company can track, manage, and adjust inventory efficiently, overcome recording errors, and increase transparency in inventory management. The results show that the implementation of ERP through Odoo Inventory module at PT XYZ brings significant benefits in improving operational efficiency and inventory management. The study recommends further evaluation of user acceptance of the implemented system as well as regular updates to the latest version of Odoo software. This study provides a better understanding of the benefits of ERP implementation in the context of research and development in the agro-industrial sector and identifies potential for further research in this area.    

This research faced challenges in incorporating web design skills into the curriculum of SMK Istiqomah Muhammadiyah 4 Samarinda with limited resources. Through the prototype method and the Figma platform, PKL projects are used to teach students about website development. The aim is to provide relevant skills to the technology and graphic design industries. The steps include requirements analysis, prototyping, user evaluation, and user interface design for the company profile. The result is expected to be a web application that is informative, interesting, and in accordance with the needs of the vocational school Abstract.This research aims to implement collaborative games as a strategy to control social emotional development in school-aged children at SDN 1 Kartasura. School-aged children have diverse emotional characteristics, and social-emotional development is very important to shape children's personality and independence. Collaborative games were chosen as a method to stimulate children's social abilities through group activities. The initial stage of this research includes understanding the potential and challenges of social emotional development in school-aged children. Furthermore, a collaborative game was designed and implemented on September 9 2023, involving 25 grade 4 students at SDN 1 Kartasura. This activity includes game sessions, observations of social interactions, and evaluation of activity results which show that the implementation of collaborative games has a positive impact on students' social emotional development. However, research also identifies several obstacles, such as some students who still experience difficulties in socializing and controlling emotions. Therefore, further efforts are needed to maximize the potential of collaborative play in improving children's social emotional development. In conclusion, implementing collaborative games can be an effective approach to creating a positive learning environment and improving students' social emotional development at SDN 1 Kartasura. This research contributes to the understanding of social emotional development strategies in school-aged children through collaborative play.

The analysis of Traveloka.com's services in the tourism industry encompasses various aspects, including usability, service quality, customer loyalty, and the influence of service quality on customer loyalty. The usability analysis of Traveloka.com's website revealed a high level of usability, as evidenced by efficiency, memorability, error rate, and user satisfaction. However, the study also identified areas for improvement, particularly in terms of system accessibility, privacy, and efficiency, which significantly impact customer satisfaction. Furthermore, the influence of service quality on customer loyalty was found to be significant, indicating the importance of continuous improvement in service quality to maintain and enhance customer loyalty. This research aims to provide a comprehensive understanding of Traveloka.com's services and their impact on the tourism industry, offering insights for the company's development and the advancement of the overall tourism sector.

The financial condition of a company is accurately and transparently reflected in its financial statements, so the company needs to pay attention to the principles of Financial Standards (SAK) in business combinations. The presentation and recognition of goodwill by PT Astra International Tbk. must comply with applicable financial accounting standards, in order to create good financial statements and facilitate users in understanding the contents of the financial statements. The purpose of this study is to find out how PT Astra International Tbk. applies the principles of presentation and disclosure of financial accounting standards in its financial statements for business combinations. The data collection method used in this study is secondary data in the form of consolidated reports for the period 2020 to 2022. The results of this study indicate that the presentation of PT Astra International Tbk's financial statements has complied with generally applicable standards and has presented the results of business combination activities in the form of goodwill recording by PT Astra International Tbk amounting to Rp824 billion in its financial statements.

Early childhood plays an important role in forming the basis of development, which involves stimulation of various aspects such as moral religious values, social emotional, language, cognitive, and physical motor skills. The concept of early childhood learning is focused on play, where every activity is designed to be play, so that learning becomes more effective. Parents also need to understand today's children's education to interact with children positively. This research focuses on sentiment analysis of children's education-based app reviews on the Google Play Store, using Random Forest and Logistic Regression methods. The review data is taken from three apps with the theme of child development, namely "About Kids", "PrimaKu", and "Teman Bumil", with a range of review years between 2018 and 2023. The test results show that Logistic Regression has higher accuracy compared to Random Forest, especially in the "About Kids" and "PrimaKu" applications with accuracy above 90%. The conclusion of this research highlights the importance of sentiment analysis in improving understanding of user responses to children's education applications, with suggestions for future research to increase the number of datasets and variations in testing schemes by tuning hyperparameters to improve prediction accuracy and more optimal results.

Abstract. Social media is a platform that is very open, which allows anyone to produce and consume it. This makes social media dominate internet content as the most frequently accessed by the Indonesian people. One of the social media that has an influence on society today, especially for social media that is able to visually display content that is easy to understand compared to the type of online media that just displays photos or even just a written message. Youtube is a solution used by some people in the world in determining and finding the desire they are looking for. From social media, this very open platform allows anyone to produce and consume it. This makes social media dominate internet content as the most frequently accessed by the Indonesian people. YouTube is also one of the many social media platforms that is widely used to share free information and display content in the form of videos. YouTube contains a wide range of topics, and everyone can post videos on this platform, which is why it is so popular. 272.1 million people live in Indonesia, 64% of the country's population has an internet connection. With 88% of the population using YouTube, it is the most popular social media platform in Indonesia and the second most popular platform is occupied by WhatsApp with 84% of users. Users can display and distribute content on YouTube in addition to using it as a source of information. Using a YouTube account is very cheap and easy compared to using traditional media, which entails a lot of money. YouTube is growing in popularity not only because it is cheaper but also because anyone can post a video for a wide audience to watch. Because of how convenient it is to use YouTube, because viewers can not only see the content, but they can respond in the comments section. However, through this convenience one can potentially follow what his idols are doing on this platform. Just like a Youtuber who is able to provide social effects on the audience like "YOSHIOLO" who explains his content about lifestyle goods whose segment called "How Much Does Your Outfit Cost?" is currently favored by Gen Z specifically for students. The presence of this content increases the desire of young people, especially students, to use these lifestyle items to boost appearance and even for appreciation events in the campus environment. Through this incident, it causes consumptive attitudes towards the younger generation who are lacking in managing finances because they are entangled in the beautiful world of Fashion Style shown in this Youtube content. The need for understanding and awareness in seeing impressions for them, especially students, in preventing this phenomenon through social media. Keywords: Social Media, YouTube, Consumptive.

This research explores the optimization of network utilization to enhance the efficiency of Shariah Mobile Banking services for customers. The study delves into the theoretical framework of Shariah Mobile Banking, elucidating its customer benefits, technology, and the role of networks. Employing a qualitative research approach, the study aims to examine the efficiency of Shariah Mobile Banking services. The findings underscore the paramount importance of efficiency in Shariah Mobile Banking and highlight the pivotal role of network concepts in augmenting this efficiency. The discussion also identifies hurdles encountered in optimizing Shariah Mobile Banking services and proposes viable solutions to overcome these challenges. This research contributes valuable insights for financial institutions and providers of Shariah Mobile Banking services to improve their service efficiency through network optimization. Additionally, it broadens the understanding of the customer benefits derived from Shariah Mobile Banking. The outcomes are anticipated to inform strategies and actions aimed at enhancing the overall user experience of Shariah Mobile Banking for customers.  

Innovation Development (PI) is a program as concrete evidence of the application of knowledge that has been obtained during the lecture period in accordance with the Accounting and Management Study Program. The innovation development process consists of all decisions and activities, and their impacts, that occur from the recognition of a need or a problem, through research, development and commercialization of an innovation, through the diffusion and adoption of ana innovation by users with all consequences. The target of this activity is Micro, Small and Medium Enterprises (MSMes) in Batu Ampar Village. After we conducted interviews with MSMes in Batu Ampar Subdistrict and set targets for the MSMes that we will provide assistance to, namely the development business of Mrs. Nurmawati’s “Disco Bean” MSMEs. Which is located on Jalan LKMD 2 Rt.33 No.37 Batu Ampar Village, North Balikpapan District. The problem faced by MSME players are that they do not have their own innovation or characteristics in packaging development, and there is also a lack of marketing targets and a lack of understanding about social media in this digital era. Apart from that, this business is only done by word of mouth, so that Mrs. Nurmawati’s business is not known to many people

This research aims to design an effective social media content strategy to promote Kecubung Valley Agro Tourism. Agro-tourism is increasingly popular as a recreational destination, and social media has become a crucial platform for introducing and promoting tourism destinations. The study involved an in-depth analysis of agrotourism characteristics and target audience preferences. Through a content design approach that focuses on visuals, narrative and interaction, this research seeks to create an interesting experience for social media users. The research methodology includes surveys, interviews and analysis of social media data related to similar destinations. The results are expected to provide insight into user preferences, social media content trends, and the best strategies to increase the visibility of Lembah Agro Tourism. This research contributes to a practical understanding of how to design social media content that can increase user attraction and interaction, thereby advancing the promotion and marketing of agro-tourism destinations.

This research aims to design an effective social media content strategy to promote Kecubung Valley Agro Tourism. Agro-tourism is increasingly popular as a recreational destination, and social media has become a crucial platform for introducing and promoting tourism destinations. The study involved an in-depth analysis of agrotourism characteristics and target audience preferences. Through a content design approach that focuses on visuals, narrative and interaction, this research seeks to create an interesting experience for social media users. The research methodology includes surveys, interviews and analysis of social media data related to similar destinations. The results are expected to provide insight into user preferences, social media content trends, and the best strategies to increase the visibility of Lembah Agro Tourism. This research contributes to a practical understanding of how to design social media content that can increase user attraction and interaction, thereby advancing the promotion and marketing of agro-tourism destinations.

This study looks at customer behavior on e-commerce platforms, with a particular emphasis on Shopee in Indonesia. The study involved 102 respondents to evaluate the relationship between variables. The results show that these factors have an impact on the repurchase intention of e-commerce customers on Shopee. The study was conducted using quantitative methods and used SPSS for statistical analysis. The results show that the components present in this study have an influence on customer repurchase intention. However, other factors not present in this study, for example, price, user experience, and promotion, may have a greater impact on customer repurchase intention than other factors. This study provides an in-depth understanding of the components that influence customers' willingness to make repeat purchases on e-commerce platforms. While product and service quality remain important, companies and marketers should consider these additional elements when they create their marketing strategies. This calls for further future research using large samples and deeper analysis to understand this more complex context and help run businesses better in the ever-evolving e-commerce market.

Currency is a symbol of a country's sovereignty, the Rupiah is currency as well as a legal means of payment for use in economic transactions in Indonesia. Learning to understand the difference between fake and real money and implementing how severe punishments for dealers and users of counterfeit money are carried out effectively will provide a positive change in the future for students. This socialization regarding disclosing the secret of the difference between real and fake money and preventing fake money fraud was highly appreciated regarding this socialization, especially teachers and students, but many students were still confused about differentiating between real and fake money. So that female students do not get caught up in fraud and the distribution of counterfeit money, this socialization hopes that female students from early ages to adults can avoid and be able to distinguish between real and fake money, understand the characteristics of the authenticity of money, and know the penalties related to the laws that apply to its use. and distribution of counterfeit money. The methods for implementing activities in this socialization are lecture, interview, discussion and evaluation methods. The results of the training are an increase in understanding of real money vs fake money, understanding the characteristics, increasing insight regarding applicable legal regulations and being able to use this knowledge better in the present and future.

Based on the results of a survey by Kurious and Populix, a healthy lifestyle starting to become a focus and trend in Indonesia. These surveys reveal people's understanding of healthy food, with the problems that arise. Even though many people understand its benefits, there is still a gap between understanding and healthy practices, especially among the productive age group (25-44 years). Difficulty maintaining consistency in a healthy eating pattern is a challenge faced. The solutions provided from the survey results show that 64 percent of Indonesian people use healthy catering services to maintain consistent healthy lifestyle patterns. Therefore, the idea of developing the YumHealth startup emerged to help people start eating better, with a focus on catering services and delivery service features, nutritional consultations, education through articles,and a BMI calculator. This research will focus on implementing these features using a Design Thinking approach and testing using the Usability Testing method. Apart from that, the potential of the online market in Indonesia is also an encouragement to develop this application. This research aims to provide adequate solutions to existing problems and improve user experience. Based on the results of Usability Testing with 30 respondents, the final result was 71.5, which means the application prototype is in a good grade. The testing results also provide suggestions such as the use of typography (fonts), and visualization in education, as well as adding features such as guide pages and TDEE calculators.

This study aims to develop an Android-based educational game that focuses on learning about fasting. This game is designed to provide a fun, exciting and educational interactive experience for users, especially children aged 6-12 years who want to learn about fasting in the month of Ramadan. The method used in developing this game is the Design Thinking method, which involves five stages of the process, namely (emphasize) understanding, (define) definition, (ideate) idea, (prototype) prototype and, (test) testing. In research and data collection, the authors used questionnaires, and observations as primary data, and secondary data including literature and internet reviews. Making educational games is developed using the game engine Construct 2. The games developed are only limited to prototypes so that more implementation and application is needed, therefore further research is still needed to perfect this Ramadan Adventure game. The results of this study are expected to make a positive contribution in the development of educational games that are useful for learning about fasting. This game can be used as an interesting and interactive educational tool to help users better understand and practice fasting. In addition, this research also has the potential to become a foundation for the development of other Android-based educational games that focus on religious and cultural learning.

This research aims to examine the application, obstacles and benefits of Artificial Intelligence ChatGPT on the effectiveness of social media marketing using the Attention, Interest, Desire, Action (AIDA) model approach, especially on the Cuci Shoes Kelen Instagram account. The background to this research is the Industrial Revolution 4.0 which has created an era of digital technology with a high number of internet users in Indonesia, even though digital understanding and literacy is still low. This research uses descriptive qualitative methods by collecting data through virtual ethnography and interviews. The research subjects consisted of two owners of "Cuci Shoes Kelen," namely DB and FP, while the research object was the use of Artificial Intelligence ChatGPT in this account. The results of the first research showed that the application of Artificial Intelligence ChatGPT with the AIDA model approach on the Instagram account "Cuci Shoes Kelen" resulted in improvements in all aspects measured. Therefore, the marketing and promotional content produced by ChatGPT can increase the effectiveness of social media marketing. The results of the second research show that there are obstacles in implementing ChatGPT Artificial Intelligence, especially in new users' understanding of the types of questions that should be asked to ChatGPT, and also the limited information in ChatGPT version 3.5. However, benefits include ChatGPT's ability to provide promotional strategy recommendations that comply with AIDA concepts and detailed guidance for their implementation.