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This study aims to examine the influence of internship experience, work competencies, and career flexibility on the employability readiness of students from the Management Study Program at Universitas Maritim Raja Ali Haji in entering the workforce. A survey method with a quantitative approach was applied to 114 respondents selected randomly. Data was collected through questionnaires and analyzed using multiple linear regression with SPSS version 22. The results show that internship experience does not significantly affect students' readiness to enter the workforce. However, work skills and career flexibility variables have a positive and significant impact on employability readiness. Overall, these three factors contribute positively and significantly to students' readiness to enter the workforce. The findings highlight the importance of integrated development within the higher education curriculum, including improving work skills and career adaptation to better prepare students for professional challenges. Therefore, higher education institutions need to consider these factors when designing more relevant and adequate educational programs for students.

Misconceptions are understandings that do not conform to scientifically accepted concepts, but are believed to be true by students. Misconceptions in elementary school students tend to be resistant and difficult to change if not identified early. This study aims to analyze the misconceptions of sixth grade elementary school students on the material of the human movement system. This material is often considered complex because it involves the relationship between bones, joints, muscles, and the health of the movement system. The type of research used is quantitative with a survey design. The research subjects consisted of 19 sixth grade students of SD Negeri Growong Kidul 02 who were selected through a total sampling technique. The research instrument was 10 diagnostic test items in a four-tier format (four levels) which included the level of answer, answer confidence, reasons, and reason confidence. The results showed that students' conceptual understanding was divided into three main categories: Concept Understanding (PK) of 48.42%, Misconception (M) of 50.53%, and Lack of Understanding (KP) of 1.05%. These findings indicate that misconceptions outweigh students' conceptual understanding, particularly regarding the mechanisms of antagonistic and synergistic muscles, the function and types of joints, and the relationship between nutrition and bone health. The use of a four-tier diagnostic test proved effective in accurately distinguishing students with a true understanding from those with misconceptions. This study concludes the need for innovative learning strategies and the use of concrete media to minimize misconceptions so that students have a strong foundation of scientific knowledge for the next level of education.

This community service program aims to enhance the knowledge and skills of the community in Pulau Akar, Setokok Village, Batam City, in utilizing Family Medicinal Plants (TOGA) for optimizing health based on traditional methods. The program was carried out through training involving housewives, community leaders, and local health cadres. The methods used include an initial survey, practical training on types of medicinal plants, their benefits, processing methods, and the distribution of TOGA seedlings to be planted at participants' homes. Additionally, group discussions were held to reinforce understanding and organize TOGA utilization within the community. The results of this program showed a significant increase in participants' understanding and skills regarding the use of TOGA for treating minor ailments and disease prevention. The community began planting TOGA around their homes, creating herbal gardens that can be used as a source of natural medicine. Furthermore, the emergence of local leaders actively disseminating knowledge about TOGA was an important outcome of this service. Social change was also evident as the community became more aware of the importance of managing health independently using local resources. It is hoped that this program will continue with regular training and the strengthening of TOGA utilization groups to ensure the sustainability of this program in the future.

This study aims to analyze the differences in motorcycle traffic flow (Q) during the morning and afternoon peak hours as an indicator of roadway operational performance, referring to the Indonesian Road Capacity Guidelines (PKJI) 2014, with a case study on Mawar Street–Wijaya Kusuma Street, Jember Regency. The research data were obtained from 12 observation points through traffic surveys that recorded motorcycle traffic flow in vehicles per hour (veh/h). The analytical methods used include descriptive statistical analysis, normality testing, and paired sample t-test. The results show that the average motorcycle traffic flow during the morning peak hour is 115.58 veh/h with a standard deviation of 62.97, while during the afternoon peak hour it is 63.25 veh/h with a standard deviation of 28.57. The paired sample t-test yields a significance value of 0.015 (p < 0.05), indicating a statistically significant difference between morning and afternoon traffic flows. These findings suggest that the level of roadway capacity utilization is higher during the morning peak hour, which is closely associated with dominant routine travel activities such as commuting to work and school. The results of this study are expected to serve as a basis for evaluating roadway operational performance and to support traffic management and traffic engineering planning aimed at improving road network performance and reducing congestion.

Online transportation services have become an important part of student life because they provide ease of access, time efficiency, and mobility flexibility. The Gojek application is one of the most frequently used services by students in Medan City to support academic and non-academic activities. This study aims to analyze students' experience in using the Gojek application and its effect on the effectiveness of the application in online transportation services. The research method used was a quantitative approach with survey techniques through a Likert scale questionnaire (1–5) to 50 students who were active users of Gojek. Data were analyzed using descriptive statistics and simple linear regression. The results showed that user experience (UX) was in the category of quite good with an average value of 3.58, while the effectiveness of the application was in the category of quite good with an average of 3.47. The reliability test showed Cronbach's Alpha values of 0.935 (UX) and 0.951 (Effectiveness), which means the instrument is very reliable. The results of the regression analysis showed that user experience had a positive and significant effect on the effectiveness of the application (β = 0.961; R² = 0.881; p < 0.001). Thus, the better the student experience in using the Gojek application, the higher the effectiveness felt in online transportation services. These findings confirm that improving the quality of user experience is a key factor to maintain and increase the effectiveness of online transportation applications among students.

The Tambang Ayam Village Tourism Village in Serang Regency has great potential for community-based tourism and halal tourism development. However, this area still faces various challenges such as limited tourism information systems, suboptimal coordination between stakeholders, and unprofessional management of creative economy products. This community service activity aims to provide the community and village officials with an understanding of public service innovations and creative economy assistance in supporting the development of the tourism village. The implementation method includes an initial survey, community service, and outreach. The activity was held on July 26, 2025, at the Tambang Ayam Village Hall, with 70 residents in attendance. The results of the activity demonstrated high community enthusiasm, marked by active participation in discussions and questions and answers. In addition to outreach, the activity also included the provision of cooking equipment to support the creative economy and free health checks for residents. Through this activity, it is hoped that the tourism village can develop into a competitive and sustainable tourist destination.

Aceh Tamiang Regency is an area with a high risk of annual flooding. This emergency condition often triggers a surge in environment-related diseases such as skin diseases, respiratory infections, and diarrhea. The success of managing health crises heavily depends on pharmaceutical logistics management, especially the availability of essential medicines and ease of access for refugees at evacuation points. This study aims to analyze the extent of medicine availability at community health centers and health posts, as well as to evaluate the barriers to medicine accessibility for flood victims in Aceh Tamiang Regency. This study uses a qualitative/quantitative descriptive method (choose one) with a case study approach. Primary data were collected through in-depth interviews with pharmaceutical logistics officers and surveys of flood survivors. Secondary data were obtained from the drug stock reports of the Aceh Tamiang District Health Office. Analysis was conducted on variables such as drug types, stock amounts (Buffer Stock), and distribution channels during the emergency response period. The results of the study indicate that the availability of drugs in the initial disaster phase tends to be (state the prediction, e.g., sufficient/limited). However, accessibility is often hindered by damaged road infrastructure and uneven distribution to remote posts. There is an urgent need to strengthen the logistics early warning system so that the types of medicines available match the disease patterns that emerge after floods. Although medicine stocks are generally available in central pharmacy warehouses, geographical constraints and distribution coordination are the main factors hindering accessibility. It is recommended that local governments map out alternative distribution routes and provide disaster-specific buffer stock of medicines at the sub-district level.

This study aims to examine the effect of job rotation, physical work environment, and spiritual motivation on the performance of amil employees at BAZNAS Tanjungpinang City. This research adopts a quantitative approach using a survey method. The population consists of all amil employees at BAZNAS Tanjungpinang City totaling 35 respondents, and a census sampling technique is applied. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 27. The partial test results indicate that job rotation and the physical work environment do not have a significant effect on amil employees’ performance. In contrast, spiritual motivation has a positive and significant effect on performance. Simultaneously, job rotation, physical work environment, and spiritual motivation collectively have a significant effect on the performance of amil employees at BAZNAS Tanjungpinang City. These findings highlight the important role of spiritual motivation in improving employee performance, particularly within zakat institutions that are strongly grounded in Islamic values.

The rapid development of digital technology requires Micro, Small, and Medium Enterprises (MSMEs) to adapt by utilizing digital marketing and improving financial management practices. However, many service-based MSMEs have not yet optimized digital promotion and integrated bookkeeping in their business operations. This community service activity aims to enhance the promotion of service MSMEs through the implementation of digital marketing and to strengthen cost control through simple bookkeeping at AND CUSTOM LED. The methods used include an initial survey, practical mentoring, and evaluation of the activities. The mentoring process involved training in promotional content creation, the use of social media as a business communication tool, and the application of daily transaction recording. The results indicate an improvement in the business owner’s understanding and behavior regarding promotional management and financial recording. The MSME owner became more active and consistent in implementing digital promotion strategies and more disciplined in recording income and expenses. In addition, the mentoring encouraged a more independent and well-planned work attitude. Overall, this activity demonstrates that integrating digital marketing with simple bookkeeping can improve the quality of service MSME management and support business sustainability in the digital era.

User experience (UX) evaluation plays a crucial role in understanding how users interact with digital platforms and in improving product design. Traditional UX evaluation methods, such as surveys and interaction logs, often rely on a single data source, which limits the depth of analysis. This study explores the integration of multimodal data processing techniques in UX research, aiming to enhance the accuracy and comprehensiveness of UX evaluations. By combining interaction logs, visual attention data, and physiological measurements, this approach provides a more holistic understanding of user behavior, emotional responses, and satisfaction. Interaction logs offer objective data on user actions, while eye-tracking and physiological data capture users' emotional states, providing richer insights into usability and user experience. This study highlights the effectiveness of multimodal integration in identifying patterns that traditional methods overlook, such as emotional responses to interface elements and real-time feedback from users. The findings reveal that multimodal data processing improves the precision of UX assessment by combining objective behaviors with subjective emotional responses, offering a more complete view of user interactions. The study also discusses the challenges of data synchronization and the potential ethical concerns related to the use of physiological data. The integration of these data sources shows great potential for enhancing the design process, allowing designers to make informed decisions based on comprehensive insights. Finally, this research underscores the future potential of multimodal analytics in UX research, suggesting further exploration of additional data modalities and real-time applications in various digital environments.

This study investigates the role of Information Technology (IT) governance in enhancing risk management performance and ensuring regulatory compliance within multinational digital enterprises. As digital transformation continues to reshape the global business landscape, organizations face increasing challenges in managing technological risks and complying with complex regulatory requirements across various jurisdictions. The study adopts a quantitative approach, using a survey methodology to collect data from senior IT and compliance managers in multinational digital enterprises. The survey focuses on how IT governance frameworks, such as COBIT 2019 and ISO 27000, are utilized to align IT strategies with business objectives, mitigate risks, and maintain regulatory compliance. The findings indicate that organizations with well-established IT governance structures are better positioned to proactively identify and mitigate risks, ensuring greater consistency in meeting regulatory requirements. These organizations demonstrate improved risk management effectiveness, especially concerning cybersecurity, data privacy, and compliance with global regulations like GDPR. In contrast, organizations with ad hoc or decentralized governance structures struggle with fragmented risk management and compliance efforts. The study further highlights the importance of integrating IT governance frameworks with internal audit functions, specifically the Chief Audit Executive (CAE), to enhance cybersecurity resilience and ensure compliance with global standards. This research contributes to the literature by providing empirical evidence on the integration of IT governance, risk management, and regulatory compliance in multinational enterprises. It also highlights the need for a structured and systematic approach to IT governance to improve organizational performance in managing risks and ensuring consistent regulatory adherence. The study offers practical insights for organizations looking to optimize their IT governance structures in the face of rapid digital transformation.

The rapid growth of digital marketplaces has fundamentally transformed consumer decision-making processes by intensifying price transparency, product comparability, and information exposure. In highly competitive marketplace environments, consumers are frequently confronted with numerous product alternatives and dynamic pricing structures, which shape how they evaluate options and ultimately decide to purchase. This study examines the effects of product variety and price perception on consumers’ purchase decisions in the context of ROSCA tumbler products sold on the Shopee marketplace. Using a quantitative explanatory approach, this research employs a survey-based design to analyze the relationships among variables and to estimate their relative effects through multiple linear regression analysis. Data were collected from 100 respondents who had previously purchased ROSCA tumblers on Shopee, selected using purposive sampling based on predefined criteria. The research instrument consisted of 15 Likert-scale items measuring product variety, price perception, and purchase decision. Data analysis included descriptive statistics, instrument validity and reliability testing, regression assumption diagnostics, and hypothesis testing using both partial (t-test) and simultaneous (F-test) procedures. The findings reveal that product variety has a positive and significant effect on purchase decisions, indicating that consumers are more likely to finalize purchases when they perceive product options as sufficiently diverse, relevant, and comparable. Price perception also exerts a positive and significant influence and demonstrates a stronger relative effect compared to product variety. This result underscores the central role of perceived price fairness, competitiveness, and value-for-money in shaping purchase decisions within transparent and highly competitive marketplace settings. Simultaneously, product variety and price perception explain a substantial proportion of variance in purchase decisions, highlighting their combined importance as key marketing stimuli. These findings contribute to the literature on digital consumer behavior by providing empirical evidence from a specific marketplace–product context and offer practical implications for sellers and brand managers in optimizing assortment design and pricing strategies to enhance conversion rates in online marketplaces

This study investigates the role of Enterprise Information Systems (EIS) in driving innovation within organizations. The research employs a mixed-method approach, combining survey-based structural analysis and in-depth organizational case studies to explore how different EIS capabilities influence organizational innovation. The study focuses on four key EIS capabilities: functional capabilities such as workforce management and customer value creation; technological capabilities including ERP systems and real-time analytics; dynamic capabilities, especially organizational learning; and collaborative innovation through external partnerships. The survey results reveal that EIS capabilities, particularly data analytics and integration, significantly enhance organizational agility, decision-making, and innovation outcomes. In-depth case studies provide detailed insights into how these capabilities are applied in real-world organizational settings, illustrating their impact on process and service innovation. The findings indicate that the effective integration of EIS across organizational functions, along with improved access to data, contributes to operational efficiency and innovation success. However, challenges such as integration issues, resistance to change, and lack of skilled personnel were also identified as barriers to successful EIS adoption. The study contributes to the literature by offering a comprehensive understanding of how EIS capabilities drive innovation and highlighting the importance of organizational culture and leadership in the adoption process. The research provides practical recommendations for organizations to leverage EIS for fostering innovation, such as focusing on EIS integration, overcoming organizational barriers, and ensuring leadership engagement. Finally, the study suggests future research directions, including the refinement of multi-method approaches and the need for longitudinal studies to better understand the long-term impact of EIS on innovation outcomes.

This qualitative inquiry examines the deliberate operational timing adopted by street vendors selling martabak, a popular Indonesian snack, exploring why nocturnal hours are strategically favored over daytime. The research methodology combined in-depth interviews with ten vendors operating in urban centers like Jakarta and Bandung with a consumer survey of one hundred respondents. Analysis of the collected data identifies a dual strategic foundation. From a demand perspective, night-time aligns with consumer psychology, fostering a leisurely atmosphere conducive to social snacking and impulsive purchases. On the supply side, vendors benefit from diminished direct competition, reduced operational overheads, and tapping into peak demand for evening treats. This synergy effectively cements martabak’s market identity as a beloved night-time culinary ritual linked to socialization. Consequently, the study posits that this chrono-marketing approach represents a savvy adaptation to local socio-economic rhythms. The insights derived provide a framework for micro-entrepreneurs to optimize service timing, aligning business operations with ingrained cultural consumption cycles to enhance sustainability and customer loyalty.  

This study aims to analyze the influence of the @starbucksindonesia account's use of Instagram as a communication medium on brand image following the pro-Israel boycott. The boycott arose from Starbucks' alleged involvement in the Israeli-Palestinian conflict, which triggered a decline in its reputation and negative sentiment among Indonesians. In this situation, Instagram, as a visual-based social media platform, was utilized as a primary means of shaping public opinion and responding to the crisis. The study employed a quantitative approach using an online questionnaire survey. Respondents were 100 followers of the @starbucksindonesia Instagram account, aged 18–35, and former Starbucks customers. Data analysis was conducted using validity and reliability tests, simple linear regression, t-tests, and coefficients of determination using SPSS version 27. The results showed that all research instruments were valid and reliable. The main finding demonstrated that Instagram use had a statistically significant effect on Starbucks' brand image. The coefficient of determination value indicated a strong relationship, indicating that the majority of changes in respondents' perceptions were influenced by communication via Instagram. This research supports the Uses and Effects theory, which states that social media not only serves as an information provider but also has the ability to shape consumer perceptions and attitudes. Therefore, Instagram plays a strategic role in digital communications for crisis management and brand image restoration.

Dengue Hemorrhagic Fever (DHF) remains a major public health problem in endemic areas, including Olat Rarang Hamlet, Labuhan Sumbawa Village. Effective dengue prevention requires active community involvement supported by entomological surveillance data. This community service activity aimed to enhance community awareness and participation in dengue prevention through the implementation of the 3M Plus Movement integrated with an entomological surveillance approach using the House Index (HI), Container Index (CI), and Breteau Index (BI) indicators. The activity was conducted on December 6, 2025, involving local community members and public health students. The methods included health education, larval surveys in houses and water-holding containers, and community-based mosquito breeding site eradication. The results indicated that houses and containers positive for Aedes larvae were still present, reflecting a moderate risk of dengue transmission. However, the implementation of the 3M Plus Movement improved community knowledge, awareness, and participation in vector control. Integrating the 3M Plus Movement with entomological surveillance is an effective promotive and preventive strategy based on community empowerment for sustainable dengue prevention.

Banda Aceh City has high vulnerability to tsunamis due to its coastal location directly facing the sea and being situated in an active tectonic zone. This study evaluates the spatial distribution of tsunami risk and assesses coastal conditions as disaster mitigation efforts using a mixed-method approach that combines quantitative analysis based on Geographic Information Systems (GIS) and qualitative analysis through field surveys and expert assessments. Three beaches were selected as study locations: Ulee Lheue Beach, Syiah Kuala Beach, and Alue Naga Beach, with risk assessment calculated using the formula Risk = (H × V) / C according to the BNPB framework and overlay techniques in GIS to create risk distribution maps. Coastal condition evaluation focused on coastal vegetation and protective coastal structures assessed using an ordinal scale of 1–5. Results show that Ulee Lheue Beach has the highest mitigation capacity with a score of 64.5% (good category), Syiah Kuala Beach reaches 57.5% (fairly good), while Alue Naga Beach has the lowest score of 28.3% (poor). Correlation analysis yielded a coefficient of r = 0.97, indicating a very strong positive relationship between coastal vegetation and protective coastal structures. Therefore, the study recommends strengthening mitigation strategies through improved protective infrastructure and optimization of coastal vegetation functions, particularly in high-risk areas, to reduce tsunami impacts in the future.

This research aims to analyze in depth the level of understanding among Islamic Religious Education (PAI) students at the Islamic Institute of Nahdlatul Ulama (IAINU) Tuban regarding the concept of Ihsan and its implementation in community life. The urgency of this study is based on the strategic role of PAI students as future educators who are required to integrate spiritual dimensions and social ethics into their personalities. This research employs a quantitative approach with a descriptive survey method. Data were collected through a Likert scale questionnaire instrument that had been tested for validity and reliability, distributed to a sample of students selected through proportional random sampling. Data analysis was carried out systematically using descriptive statistics to calculate the mean value and categorization percentage across cognitive, affective, and applicative dimensions. The results indicated that the overall level of understanding of Ihsan among PAI students at IAINU Tuban falls into the low category, with a total mean score of 1.909. In detail, the affective dimension recorded the lowest score, indicating a weakness in the internalisation of spiritual consciousness, while the applicative dimension showed a slightly higher score but remained within the low category. It is concluded that there is a significant gap between the idealism of the Ihsan concept and the actual understanding of students in the field. These findings provide important implications for the need to reconstruct character-building strategies and the PAI curriculum, emphasizing the aspect of inner spiritual internalisation over mere formalistic cognitive knowledge transfer to produce graduates with authentic social piety.

The empowerment program for Micro, Small, and Medium Enterprises (MSMEs) in Takaras Village, Manuhing Subdistrict, Gunung Mas Regency, was carried out to address the problem of low business visibility due to limited promotional media and minimal use of digital technology. Most MSMEs still relied on traditional word-of-mouth promotion, which restricted market reach and reduced competitiveness. To overcome this, the KKN Reguler I Team Group 55 of the University of Palangka Raya implemented activities consisting of informational banner installation and business location registration on Google Maps. The methods included field surveys, banner design planning using simple digital tools, direct assistance in location registration, and banner installation at business sites. The program involved 26 MSMEs, of which 18 received banner support. The installation of banners provided a clearer visual identity for each business, while the use of Google Maps significantly improved consumer accessibility to business locations and services. The results showed that the combination of offline (banners) and online (Google Maps) promotion was effective in increasing product visibility, attracting more customers, and strengthening consumer trust. This initiative also encouraged MSMEs to adopt digital technology in their marketing strategies. Overall, the program made a tangible contribution to the digital transformation of local MSMEs and laid the foundation for sustainable community economic competitiveness

The increasingly fierce competition in the skincare industry is driving companies to implement effective marketing strategies to increase consumer repurchase intention. This study aims to analyze the influence of influencer marketing and price on repurchase intention of Glad2Glow skincare products in Surakarta City. This study used a quantitative approach with a survey method of fifty respondents who had purchased and used Glad2Glow products. The sampling technique used purposive sampling, while data collection was conducted through questionnaires. Data were analyzed using multiple linear regression with the help of SPSS. The results of validity and reliability tests indicate that all statement items are valid and reliable and therefore suitable for use in the analysis. The results show that influencer marketing has a positive and significant effect on repurchase intention, indicating that credible influencers who are in line with the product's character can build consumer trust and encourage repurchase. In addition, price also has a positive and significant effect on repurchase intention, with a more dominant effect than influencer marketing. Consumers consider the suitability between price, quality, and product benefits before making a repurchase. The results of the simultaneous test show that influencer marketing and price together have a significant effect on repurchase intention. This study concludes that the combination of the right influencer marketing strategy and pricing that is in line with consumer value perceptions plays an important role in increasing the interest in repurchasing Glad2Glow skincare products in Surakarta City.