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The development of information technology has transformed the way micro,small,and medium enterprises (MSMES) market their products and interact with consumers.social media now plays a crucial role as a primary tool in digital marketing strategies due to its ability to reach consumers widely, quickly, and interactively. This study aims to analyze how digital marketing strategies through social media can enhance consumer loyalityamong MSMES. This research employs a qualitative descriptive approach, collecting data through in-depth interviews, observation of social media activities, and documentation of several MSMEs in medan. The findings reveal that consistent implementation of digital marketing strategies through social media significantly improves consumer loyalty. The main factors influencing this improvement include engaging content quality, active interaction between sellers and customers, and the effective use of social media features such as paid advertisements and collaborations with local influencers. The study concludes that digital marketing strategies through social media not only boost sales but also strengthen long-term relationships between MSMEs and their customers. Therefore, optimizing social media utilization becomes a strategic step for MSMEs to remain competitive in the digital era.

The rapid development of social media, particularly Instagram, has transformed consumers’ information-seeking behavior and purchasing decision processes, making information quality in digital catalogs a crucial factor in visual-based marketing. However, studies examining information quality in Instagram-based digital catalogs for highly customized products remain limited. This study aims to analyze the relationship between the quality of digital catalog information and purchasing decisions on the @santflowersbouquet account. A quantitative approach with a survey method was employed, involving 95 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through validity, reliability, and Spearman’s Rank correlation tests. The results indicate that information quality is categorized as high, with accuracy (92.6%) and timeliness (86.3%) as the dominant indicators. Purchasing decisions are also in the high category, with the time of purchase indicator reaching 96.8%. The correlation test shows a positive and significant relationship with a coefficient of 0.621 (p<0.001), indicating a strong association. These findings suggest that improving the quality of digital catalog information significantly contributes to enhancing purchasing decisions. Therefore, businesses are encouraged to optimize information quality as part of their digital marketing communication strategy.

Religious culture that is still quite strong in the community is an important capital in the implementation of youth development programs. However, the influence of social media, promiscuity, and the lack of religious activities that are attractive to the younger generation have led to a decrease in adolescents' interest in religious activities in mosques. Therefore, this research aims to form the character of discipline, responsibility, and cooperation in the group through Islamic hadrah art activities. This study uses the Asset Based Community Development (ABCD) method, which is a community empowerment approach that focuses on the strengths and potentials possessed by the community, not on existing shortcomings or problems. In this approach, the community is invited to identify various assets they have, such as human resources, local institutions, cultural values, and social networks that can be used to overcome the problems they face. The results of the study showed that the adolescent participants experienced improved skills in playing hadrah and understanding of religious values. In addition, there has been a change in behavior towards being more disciplined, active, and caring for religious activities in the mosque environment.

This study focuses on the historical dynamics of the Qur’anic revelation process to examine in greater depth the relationship between the gradual nature of the revelation process and the social conditions of Arab society, particularly during the Mecca and Medina periods. The method used in this study is library research, utilizing sources such as scientific journals, books, and articles relevant to the research topic. The findings indicate that revelation was received gradually over 23 years, in accordance with the development of Islamic da’wah and the social dynamics of the time. During the Mecca period, the revelations focused on the teachings of tawhid, creed, and ethics, as Arab society was still in a state of jahiliyyah. In the Medina period, the focus shifted to the rituals of worship and Islamic law as the Islamic community in Medina grew. Furthermore, some verses of the Qur’an were revealed in response to issues within society. This indicates a connection between revelation and the socio-historical context during the process of revelation. A deeper understanding of the process of revelation requires further study, and this research is expected to provide a more profound understanding of the Qur’anic revelation process through a historical approach.

Communication within the family, especially between parents and children, is an important foundation for the development of a child's personality, emotions, and social skills. The purpose of this writing is to identify the types of parental communication styles, analyze the factors that influence them, examine their impact on child development, and provide practical recommendations to improve the effectiveness of communication patterns within the family. The method used in writing this paper is a literature study. The discussion results show that there are three main types of parental communication styles: permissive, authoritarian, and democratic. The permissive style tends to give the child unlimited freedom, the authoritarian style emphasizes control and obedience, while the democratic style encourages openness and mutual respect. The choice of communication style is influenced by various factors such as educational background, culture, past experiences, and the socio-economic conditions of parents. Each communication style has a different impact on the emotional, social, and cognitive development of children. The democratic style is considered the most effective in optimally supporting child development. This article provides recommendations to parents to increase knowledge about dialogical-based parenting, practice assertive communication skills, give children space to express their opinions, and build a family culture that is open and mutually respectful.

The development of Pantai Indah Kapuk 2 (PIK 2) presents serious issues, including eviction, the loss of traditional livelihoods, and the marginalization of local communities within a modernization agenda that disregards social justice and sustainability. This research questions the extent to which the dominant modernization bias influences the socio-economic conditions of the surrounding community, as well as how public participation practices are implemented in the planning and execution of the project. The PIK 2 project has led to social inequality, the deprivation of rights, and environmental degradation, illustrating a pattern of systemic exploitation of coastal communities through the economic and political power of development elites. The dominant development theory framework proposed by Melkote and Steeves is used to examine modernization bias, supplemented by Islamic concepts such as mustadh’afin and ghasab to strengthen the social justice perspective. In this study, the author employs a qualitative case study approach, utilizing in-depth interviews, field observations, and documentation involving affected residents, community leaders, and policymakers. The results of the analysis indicate very low levels of public participation, instances of intimidation during land acquisition, and a significant loss of access to employment and basic facilities for the community. The conclusion of this research emphasizes the need for policy reform to ensure that development is more transparent, participatory, and equitable, in order to protect the rights of local communities from dominant and exploitative development patterns.

This study examines the contribution of Aqidah, Sharia, and Morals to the formation of Muslim character. Aqidah serves as the foundation of faith, Sharia serves as a guideline for regulating daily behavior, while Morals are the manifestation of ethical behavior reflected in social life. These three components are interrelated and together form a balanced Muslim personality. The approach and method used in this study were qualitative, using a literature review method obtained through theories of Islamic education, character formation, and moral development from various books and scientific journals. The collected data were then subjected to further analysis. The results of the study indicate that the integration of Aqidah, Sharia, and Morals plays a role in shaping individuals with strong spiritual awareness, commendable behavior, and social responsibility. Individuals who possess strong Aqidah, consistently adhere to Sharia, and practice good Morals tend to demonstrate honesty, discipline, and empathy in social life. Furthermore, character education based on Islamic values ​​can also strengthen moral awareness and create harmonious social relationships. The implications of this research suggest that both formal and non-formal educational institutions need to integrate faith values, religious practices, and morals into character education programs. This integration is expected to produce a generation with integrity, religious character, and the ability to adapt to the challenges of the modern era.

This study aims to analyze the implementation of the Majikan (Sesarengan Book Study Community) activities, identify supporting and inhibiting factors in the implementation of activities, and examine the contribution of the “Majikan” activities to the development of Islamic education in the community. This study uses a qualitative approach taking the object of the implementation of Islamic education through the “Majikan” activities located in Jatiluhur Village, Rowokele District, Kebumen Regency, with research subjects including the chairman of GP Ansor, the administrators of the “Majikan” activities, religious leaders, and the congregation participating in the “Majikan” activities. Data were obtained through in-depth interviews, observations, and documentation to then be analyzed descriptively. The results of the study indicate that the Majikan (Sesarengan Book Study Community) activities in Jatiluhur Village are carried out consistently as a form of community-based non-formal Islamic education. These activities include reading sholawat, studying fiqh books regarding basic worship using the bandongan method, as well as closing prayers and mushafahah. This activity was driven by community involvement and support from the village government, despite challenges such as differences in educational backgrounds, time constraints, weather conditions, and location. The contribution of the "Majikan" program is to improve religious understanding, foster appropriate worship behavior, strengthen Islamic brotherhood, and raise social awareness through alms management.

This study aims to analyze the influence of effective communication on the emotional intelligence of early childhood. Effective communication is the process of conveying clear, empathetic, and responsive messages between educators or parents and children, which plays a crucial role in shaping children's abilities to recognize, understand, and manage emotions. Emotional intelligence is an essential aspect of child development because it supports social adaptation, self-regulation, and positive interpersonal relationships. The research method used was a quantitative approach with a correlational design. The subjects were early childhood education institutions attending early childhood education institutions, with data collection techniques through observation, questionnaires, and documentation. Data were analyzed using statistical procedures to determine the relationship between the variables studied. The results showed a significant influence between effective communication and children's emotional intelligence. Children who receive good communication tend to have higher empathy skills, are able to control their emotions, and establish positive social relationships. In addition, effective communication helps children express their feelings appropriately and develop self-confidence. Thus, effective communication is an important factor in the development of emotional intelligence in early childhood. This research is expected to serve as a reference for educators and parents in improving the quality of interactions with children and supporting optimal child development.

This study examines the construction of da'wah methodology in the Qur’an based on Imam Ibn Kathir’s interpretation in Tafsir Al-Qur’an Al-‘Azhim. The research focuses on Qur’anic verses that explain the commands, principles, and methods of da'wah practiced by the prophets and messengers. Using a library research method, this study places Tafsir Ibn Kathir as the primary source, supported by relevant tafsir works and academic literature. The findings show that the Qur’anic da'wah methodology, according to Ibn Kathir, follows a universal and consistent pattern grounded in tawhid, wisdom, good advice, and courteous dialogue. The da'wah of the prophets shares a common objective, namely inviting people to worship Allah alone, obey His commands, and follow the messengers sent to them. The novelty of this study lies in its systematic formulation of Qur’anic da'wah methodology through Ibn Kathir’s classical interpretation, revealing the continuity of da'wah principles across prophetic generations. The study also emphasizes that effective da'wah depends on the suitability of methods to audience conditions and the moral example of the da’i. Therefore, this methodological construction is both normative and practical for contemporary da'wah challenges. It strengthens understanding of prophetic communication ethics in responding to diverse social and religious contexts today. This research contributes to the development of da'wah and tafsir studies and may serve as a conceptual reference for Qur’an-based da'wah practice.

This study aims to analyze the factors that influence the residential spatial system of the Marori and Mengge ethnic groups in Wasur Village, Merauke, South Papua, in the context of their involvement in the eucalyptus oil industry as a leading tourism product of Wasur National Park. A rationalistic qualitative approach is used with the main theory of behavioral setting to examine the relationship between behavior, local culture, and spatial structure. The results of the study indicate that houses not only function as domestic spaces, but also as places for the production of eucalyptus oil, especially at the packaging stage. The overlapping use of space causes space invasion, changes in function, and the emergence of high spatial flexibility. The space of the house undergoes a temporal functional transformation, adjusting to the intensity of economic activities and cultural rituals of the community. Private, semi-public, and spiritual spaces experience shifting boundaries, which have an impact on social relationship patterns and living comfort. This study also found that social structure, customary values (Boan/marga), and division of customary areas play an important role in the formation of the spatial system. These findings are expected to be an important contribution to the development of residential architecture based on behavior and local wisdom, as well as community-based conservation area management. This study also highlights the urgency of preserving the culture and existence of indigenous tribes amidst the current of modernization and the threat of extinction.

This community service activity aims to improve participants' understanding of time management in building focus and self-discipline, particularly during the holy month of Ramadan, which is synonymous with various religious and social activities. The activity took place online on March 8, 2026, via Google Meet, with 15 participants, including students and the general public. The activity involved an educational webinar discussing the basic concepts of time management, strategies for managing activities during Ramadan, and the importance of developing disciplined habits in carrying out daily activities. The service method used in this activity was the Asset-Based Community Development (ABCD) approach, emphasizing the utilization of participants' potential and abilities to develop effective time management skills. The activity began with preparation, including creating a webinar flyer, preparing presentation materials using Canva, and scheduling activities through Google Meet. The results showed that participants gained a better understanding of the importance of time management in improving study focus, self-discipline, and productivity during Ramadan. Through this activity, participants are expected to be able to consistently implement time management principles in their daily lives, thereby improving their quality of life both academically and spiritually.

The rapid development of modern science and technology has brought major transformations to various aspects of human life, including education, communication, economics, health, and social interaction. Nevertheless, this progress often creates a gap between scientific advancement and spiritual or moral values, particularly when viewed from an Islamic perspective. This study aims to analyze the relationship between modern science and Islamic teachings, while also exploring relevant forms of integration between the two in responding to contemporary life challenges. The research employs a qualitative approach through a comprehensive literature review of books, scientific journals, and other academic sources related to science and Islam. The findings indicate that Islam is fundamentally not opposed to science; instead, Islamic teachings encourage critical thinking, intellectual development, and the pursuit of knowledge for the benefit of humanity. Furthermore, the integration of scientific knowledge and Islamic values is considered essential in maintaining balance between technological progress, ethical responsibility, and human morality. Therefore, continuous and contextual efforts are needed to harmonize science and religion so that both can contribute optimally to the development of a more humane, ethical, and spiritually grounded civilization.

The phenomenon of radical transparency in the Bottled Drinking Water (AMDK) industry in 2025 triggered a reputation crisis and a massive erosion of customer loyalty. This crisis began with negative sentiment on social media that led to surprise inspections by regulatory authorities of the industry leader's "Mountain Spring" claim. The unpreparedness of the communication infrastructure in presenting technical data in real time led to a decline in brand image and a significant correction in market share to a critical figure of 47.4%. This article aims to formulate a conceptual framework for adaptive and data-driven PR presentation techniques through the integration of real-time data visualization and narrative reframing strategies. The method used is a descriptive conceptual analysis by evaluating the chronology of incidents and PR responses during the crisis. The analysis results show that unidirectional communication patterns and static presentation materials are deemed to fail to face viral and spontaneous public audits in the digital space. As a theoretical and practical contribution, this article proposes a new model, The Spontaneous Technical Presentation Model, and recommendations for the development of a Crisis Presentation Kit for the FMCG industry. Through a theoretical approach that expands the theory of Image Restoration, this study confirms that corporate image restoration in the digital era is highly dependent on the precision and transparency of visual data presented during field qualification

Kampar Kiri District faces challenges in the form of low public understanding of anti-corruption values, which has an impact on hampering the development of the people's economy and transparency of local governance. This Community Service (PKM) activity aims to increase critical public awareness and internalize the value of integrity in sharia-based economic activities. The implementation method is carried out through a participatory approach that includes socialization, education on moral-religious values, and interactive discussions. The activity was held on August 21, 2025, at the KUD Lipat Kain Hall, attended by 100 participants, and fully supported by the Kampar Regency Education Office. The results of the service show a positive response from the local government and high enthusiasm from the younger generation in maintaining integrity. Through the involvement of expert speakers from the Riau Anti-Corruption Counseling Forum and the Kampar Inspectorate, the community gained a comprehensive understanding of the dangers of corruption from a legal and religious perspective. This program has succeeded in laying the foundation for the formation of an honest, transparent, and accountable social ecosystem to realize a blessed community economy.

The New Testament is an essential part of the Christian Bible, containing testimonies concerning the life, ministry, death, and resurrection of Jesus Christ, as well as the development of the early Church. To fully understand its message, it is necessary to examine the historical and theological contexts that shaped its composition. This article aims to explore the New Testament from historical and theological perspectives by examining the social, political, cultural, and religious background of the first-century world, the process of the writing of the New Testament books, and their principal theological messages. The study employs a library research method with a descriptive-analytical approach to various biblical and theological sources. The findings indicate that the New Testament emerged within the context of Roman rule, Jewish religious traditions, and Hellenistic cultural influences, all of which shaped both the authors and their audiences. The books of the New Testament were written to address the needs of early Christian communities, affirm the identity of Jesus Christ, strengthen believers' faith, and provide guidance for Christian living. Theologically, the New Testament emphasizes central themes such as the Kingdom of God, salvation through Jesus Christ, grace, the formation of the Church, and eschatological hope. Therefore, an understanding of the historical background and theological message of the New Testament is essential for accurate interpretation and for maintaining its relevance to the life of the Church and contemporary Christian believers.

The rapid development of digital technology has fostered an instant culture that prioritizes results over processes, leading to a diminished appreciation of character formation through persistence and repetition. This study aims to examine scriptwriting strategies in the production of a feature video entitled “Ballet: Repeated Steps, Formed Self” as a representation of the value of process in character development. This research employs a qualitative practice-based approach, focusing on the stages of pre-production, production, and post-production, particularly the role of the scriptwriter in constructing the narrative structure. The findings indicate that the application of a human interest approach through the integration of interviews, practice visuals, and voice-over narration produces a reflective and communicative storytelling experience. Furthermore, the systematic use of a three-act structure proves effective in organizing the dramatic flow, enabling audiences to better understand the conveyed message. Scriptwriting serves as the fundamental framework in guiding narrative construction and audiovisual integration. The implications of this study suggest that well-planned scriptwriting strategies can enhance message delivery in social issue-based feature video production while reinforcing the role of audiovisual media as a reflective medium for understanding the value of process in contemporary society.

This community service activity is motivated by the suboptimal implementation of sharing values during Ramadan in Taman Sepanjang Village, Sidoarjo, particularly among economically disadvantaged communities who require both material and spiritual support. This study aims to enhance religious awareness, strengthen social solidarity, and empower the community through a takjil-sharing program based on charity. The method used is the Asset Based Community Development (ABCD) approach, consisting of discovery, dream, design, define, and destiny stages. Data collection techniques include participatory observation, interviews, Focus Group Discussions (FGD), and documentation. The results indicate an increase in community understanding of charity and piety, higher participation of residents as volunteers and donors, and stronger social relationships among community members. Furthermore, the program successfully fostered a sustainable culture of sharing and strengthened social cohesion. Despite challenges such as limited funding and coordination, the program is considered effective in providing positive social and spiritual impacts and has the potential for sustainable development.

This community service program aims to improve the Islamic character and morals of adolescents through religious development activities based on active community participation. This program is implemented using an Asset-Based Community Development (ABCD) approach that emphasizes the utilization of local assets and potential, such as support from religious leaders, mosque facilities, and youth enthusiasm. The implementation method includes observation, participatory planning, implementation of development activities such as prayers, religious sermons, and worship habits, as well as joint evaluation. The results of the activities show an increase in adolescent participation in religious activities, changes in behavior towards a more positive direction, and increased spiritual and social awareness. In addition, this activity has an impact on strengthening community solidarity and creating a more religious and harmonious environment. Thus, the ABCD approach is effective in optimizing local potential to support the development of Islamic character in adolescents in a sustainable manner.

This community service program aims to improve the Islamic character and morals of adolescents through religious development activities based on active community participation. This program is implemented using an Asset-Based Community Development (ABCD) approach that emphasizes the utilization of local assets and potential, such as support from religious leaders, mosque facilities, and youth enthusiasm. The implementation method includes observation, participatory planning, implementation of development activities such as prayers, religious sermons, and worship habits, as well as joint evaluation. The results of the activities show an increase in adolescent participation in religious activities, changes in behavior towards a more positive direction, and increased spiritual and social awareness. In addition, this activity has an impact on strengthening community solidarity and creating a more religious and harmonious environment. Thus, the ABCD approach is effective in optimizing local potential to support the development of Islamic character in adolescents in a sustainable manner.