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The Mesak SME is a micro-enterprise in the food sector that still relies on conventional marketing strategies. This reliance on traditional promotional methods has prevented it from optimally reaching the digital market. However, utilizing digital technology is currently a crucial aspect of business development, particularly for increasing competitiveness and expanding market reach. Therefore, this community service activity was carried out with the primary goal of improving the Mesak SME's capacity to adopt digital marketing strategies. The community service program was designed in a structured and sustainable manner through several stages: an initial survey to determine the SME's existing condition, observation of existing marketing activities, and socialization of the benefits of digital technology in business development. Next, intensive training was conducted, covering the use of social media as a promotional tool, creating engaging digital content that aligns with the product's characteristics, and introducing e-commerce platforms to expand market access. The training focused on a practical approach that is easy for SMEs to understand. Furthermore, mentoring and evaluation were provided to ensure the sustainability of the digital strategy implementation after the program was completed. Through this series of activities, it is hoped that the Mesak SME will be able to actively utilize social media, produce engaging content, and market its products through various digital channels. The results of this activity are not only aimed at increasing sales volume but also at building a more professional and competitive business image, both in local and digital markets. With improved digital marketing capabilities, Mesak SMEs are expected to develop independently and sustainably in the era of digital transformation.

This research is motivated by the phenomenon of changes in organizational behavior which is considered less than optimal, especially in the environment of educational institutions in the city of Medan. In the dynamics of daily work, various challenges are still found such as low levels of discipline, weak work initiatives, and lack of collaboration and professionalism among educators and education staff. One of the factors that is suspected to be the main cause of these problems is irregularities in the implementation of training or human resource capacity development. Training should be a strategic means of instilling organizational values, building a positive work culture, and improving individual and collective competencies. Training that is designed and implemented periodically is believed to be able to be one of the important instruments in changing the work behavior of educational apparatus towards a more productive and professional direction. However, in practice, there have not been many studies that have empirically tested the extent to which periodic training is able to influence real changes in organizational behavior. Therefore, this study aims to quantitatively examine the effect of periodic training on organizational behavior changes in educational institutions, especially in the city of Medan. The main focus of this study includes three important aspects, namely improving work culture, increasing collaboration among others, and increasing professionalism. Data was obtained through survey techniques on a number of respondents from various educational institutions. The results of the study show that periodic training makes a significant contribution to improving discipline, work initiative, a sense of responsibility, and forming a pattern of work behavior that is adaptive to organizational changes and challenges.

This community service activity aimed to provide guidance and capacity building for micro, small, and medium enterprises (MSMEs), specifically chicken satay vendors operating in the parking area of Taman Anggrek Mall, Jakarta. These culinary MSMEs have strong potential due to their strategic location, which attracts high foot traffic. However, many of these business owners still face challenges in managing and developing their businesses, particularly in terms of managerial skills, financial record-keeping, and marketing strategies. Therefore, this program was designed to enhance their business competitiveness by improving their managerial abilities, introducing simple bookkeeping practices, and promoting the use of digital platforms for marketing. The implementation of the program began with an initial observation to identify the specific needs and challenges faced by the MSME actors. This was followed by interactive training sessions covering topics such as the importance of basic financial management, how to create simple financial reports, and effective yet low-cost digital marketing strategies. In addition to the training, the team also provided intensive one-on-one mentoring to ensure that participants could apply the materials in their daily business operations. The outcomes of the program showed positive developments. The MSME participants began to recognize the importance of keeping financial records as a basis for making business decisions. They were also able to identify internal management issues such as inventory control and business planning. In terms of marketing, most of the vendors have started using digital platforms like WhatsApp Business and Instagram to promote their products, allowing them to reach a wider audience.It is expected that this community engagement initiative will continue and serve as a model for similar training programs targeting culinary MSMEs in other busy urban areas. Such efforts are essential to developing more independent, professional, and competitive MSMEs in the digital era.

This study aims to analyze the efforts made by the Sukabumi City Civil Service Police Unit (Satpol PP) in enforcing Mayor Regulation Number 05 of 2014 concerning restrictions on the operating hours of night entertainment venues. The regulation was implemented to maintain public order, reduce social disturbances, and ensure community comfort, particularly during nighttime hours in urban environments. Using a sociological legal approach with qualitative methods, data were collected through interviews with relevant stakeholders, field observations, and literature reviews. The findings reveal that Satpol PP has undertaken various enforcement efforts, including routine patrols to monitor venue compliance, educational outreach to business owners regarding regulations, and administrative sanctions such as written warnings and temporary closures for violators. Despite these initiatives, several challenges hinder the optimal enforcement of the regulation. These include limited human resources and operational infrastructure within Satpol PP, inconsistent public awareness of the regulation, and resistance from certain business actors who view the regulation as a barrier to economic activity and local tourism development. Moreover, coordination between relevant agencies, such as tourism and licensing departments, remains suboptimal. This study emphasizes the need for stronger inter-agency synergy, increased budget allocation, and ongoing public education to foster better compliance. It also suggests capacity-building programs for enforcement officers and the implementation of community-based monitoring systems to enhance transparency and support. In conclusion, although Satpol PP has shown commitment to implementing the regulation, the effectiveness of enforcement can be significantly improved through strategic resource optimization, cross-sector collaboration, and a participatory approach involving both authorities and the community.

The digital era has significantly transformed the external environment of educational institutions, demanding swift, strategic, and innovative adaptation to remain relevant to societal needs. Key external factors such as rapid technological advancement, evolving government policies, globalization of education, and disparities in digital access pose substantial challenges to maintaining educational quality. Institutions that fail to adapt risk falling behind in both learning quality and graduate competitiveness. This study aims to explore effective adaptation strategies for educational institutions amid these digital dynamics. Employing a literature review with a descriptive qualitative approach, the research analyzes various sources discussing educational responses to technological and policy developments. The findings highlight essential strategies such as integrating a technology-based curriculum, adopting digital learning platforms, enhancing educators’ digital literacy, and improving technological infrastructure to support distance learning. Strengthening institutional capacity to manage digital transformation also becomes a vital component. Furthermore, collaboration with stakeholders—government, private sector, and society—is vital for building an inclusive educational ecosystem. Community involvement and industry partnerships can support resource development and ensure curriculum relevance. However, implementation barriers remain, including insufficient teacher training in digital pedagogy, unequal internet access in remote areas, and limited funding. These issues necessitate digital-oriented education policy evaluations and stronger regulatory frameworks to bridge the digital divide. The study concludes that successful adaptation goes beyond merely adopting technology. Sustainable transformation also depends on continuous evaluation and support systems. By implementing the right strategies and addressing key obstacles, educational institutions can effectively navigate digital challenges and foster sustainable, future-oriented learning environments aligned with contemporary demands.

Micro, Small, and Medium Enterprises (MSMEs) are one of the sectors that have an important role in supporting Indonesia's national economy. Its contribution is enormous to the Gross Domestic Product (GDP), job creation, and increased innovation, especially in the face of global economic challenges and social inequality. This research aims to examine in depth the role of MSMEs in encouraging Indonesia's economic growth and identify various challenges faced by this sector. The method used in this study is library research, by analyzing various sources of scientific literature, policy reports, and relevant empirical data related to the role of MSMEs. The results of the study show that MSMEs not only contribute to increasing national GDP, but also become the main driving force in providing jobs for the community, especially in rural and suburban areas. In addition, MSMEs are also an important means in the development of local innovation, especially in the use of simple technology that is in accordance with community conditions. However, MSMEs also face a number of serious challenges that can hinder their contribution to economic growth. These challenges include limited access to digital payment systems, low quality of human resources (HR), weak marketing networks, and limited capital and technology. Thus, to increase the role of MSMEs in national economic development, synergy is needed between the government, the private sector, and financial institutions in providing comprehensive and sustainable support. The support includes training on human resource capacity building, access to capital, digital transformation, and strengthening the business ecosystem. This research is expected to contribute to the development of policies that favor the empowerment of MSMEs in Indonesia.

This research aims to comprehensively explore the strategic role of educators in improving the quality of learning at the elementary school level. In the context of basic education, teachers play a central role as agents of change and the main drivers in the learning process. The main focus of this research includes three important aspects, namely the professionalism of teachers in carrying out their duties, the challenges faced in the implementation of teaching and learning activities, and optimization strategies carried out to improve the quality of learning. The research was conducted at SDN 2 Kerso, Jepara Regency, using a descriptive qualitative approach. Data collection techniques include in-depth interviews with educators and principals, direct observations in the classroom, and documentation of learning implementation plans and other supporting activities. The results of the study showed that the teachers in the school applied the practice of professionalism through work discipline, mastery of materials, pedagogical skills, and a humanist approach to students. In addition, they also use learning strategies that are adaptive, creative, and based on student needs. However, in practice, teachers face various challenges, including the diversity of student characters, low learning motivation, the influence of the family environment, limited learning facilities, and the lack of periodic training. To answer these challenges, teachers make various optimization efforts, such as participating in professional training, establishing collaboration between teachers, implementing reflective supervision, and building active communication with parents and the community. Support from school principals, committees, and social environments is also an important factor in supporting learning effectiveness. This study concludes that the improvement of the quality of learning in elementary schools is largely determined by the capacity, commitment, and ability of teachers to manage challenges creatively and professionally. With systemic support and sustainability of competency development, the role of teachers can be significantly optimized to create meaningful, effective, and sustainable learning.

Micro, Small, and Medium Enterprises (MSMEs) play a critical role in Indonesia’s economy, yet their level of tax compliance remains relatively low due to limited knowledge and administrative capacity. This research aims to analyze the effectiveness of the CORTEX (Corporate Tax Extension) training program in improving tax compliance among MSMEs in collaboration with the Regional Directorate General of Taxes, Central Java I. The study employs a qualitative descriptive method, using interviews and observations from a series of CORTEX training sessions conducted in Semarang. The findings reveal that participants showed increased awareness, understanding, and willingness to comply with tax obligations after attending the training. Improved interaction between MSME actors and tax authorities also contributed to more transparent reporting and better administrative practices. This study highlights the importance of targeted education and capacity-building initiatives in bridging the compliance gap. The implications suggest that similar training programs, when conducted systematically and supported by local tax offices, can significantly boost voluntary compliance rates and contribute to broader fiscal sustainability.

This service activity aims to increase the capacity of leadership and organizational management for student council (OSIS) on Madrasah Aliyah Semarang City, Indonesia. Through training focused on the basic concepts of organizational management, this activity seeks to close the gap between the needs of effective student organization management and the low managerial capacity possessed by the student council administrators. The implementation method uses a participatory and experiential learning approach. The results of the activity showed an increase in the conceptual understanding and practical ability of participants in the aspects of planning, organizing, implementing, and evaluating organizational activities. Contributions to professionals in the field of upper secondary education that non-formal educational interventions like this are very relevant in building resilient student leadership.

The implementation of Smart Public Management (SPM) in village governance aims to enhance efficiency, transparency, and public participation in administrative services. This study analyzes the optimization strategy of SPM at the Pasie Laweh Lubuk Alung Village Head Office to support sustainable development. A qualitative descriptive approach was employed, using in-depth interviews, observations, documentation, and questionnaires with village officials and service users. The findings reveal several challenges in implementing SPM, including limited technological infrastructure, low digital literacy among officials, and limited community participation in tech-based services. To address these issues, strategies such as improving human resource capacity through digital training, strengthening infrastructure, and promoting the benefits of digital services to the public are necessary. Collaboration with educational institutions and the private sector is also essential to support the development of an optimal digital system. With the right strategies, the Pasie Laweh Lubuk Alung Village Head Office is expected to improve the effectiveness of digital public services, enhance governance transparency, and foster active community involvement. Optimizing Smart Public Management can serve as a model for other village governments in building a modern, efficient, and sustainable administrative system.

Accurate financial record-keeping is essential for MSMEs, yet many still rely on manual methods. Arsi Dekorasi, for example, had not produced formal financial reports such as income statements or cash flow reports. Digital transformation through accounting applications offers a solution to improve the efficiency and accuracy of financial records. This study aims to explore how the implementation of the Akuntansiku application enhances financial recording efficiency at Arsi Dekorasi. Using a qualitative approach with a case study method, data were collected through in-depth interviews, participant observation, and documentation, and analyzed using the Diffusion of Innovation framework. The findings reveal that prior to using the application, records were manually kept and incomplete. After adopting Akuntansiku, financial recording became more efficient, accurate, and capable of generating automatic reports. Initial technology-related challenges were resolved through mentoring. The digital transformation proved to positively impact both the efficiency and quality of financial records. The study highlights the crucial role of management in sustaining and developing financial digitalization through continuous training and capacity building.

This community service program focuses on empowering the local community of Kertosari Village, Purwosari District, Pasuruan Regency, through creative batik-making based on local wisdom. This activity aims to support the development of sustainable ecotourism and enhance the competitiveness of tourist destinations in the global era. Tourism, as defined in Indonesian Law No. 10 of 2009, includes activities aimed at recreation, self-development, and exploration of local attractions. Kertosari Village, recipient of the 2019 Indonesia Sustainable Tourism Award, has strong potential as an ecotourism village with unique natural and cultural assets. Through training and capacity-building, this program seeks to equip local residents with batik-making skills that can serve as cultural products for tourism promotion. Funded by Universitas 17 Agustus 1945 Surabaya and supported by community partners, this initiative includes training sessions, seminars, and publications in SINTA-accredited journals and digital platforms. The expected outcomes are increased community participation in tourism, enhanced creative skills, and economic empowerment. Ultimately, this program aims to strengthen the identity of Kertosari Village as a sustainable tourist destination, while preserving local cultural heritage through batik.  

Amidst the challenges of digital literacy and information reach, this research examines the strategy of the Communication and Informatics Office (Diskominfo) of Ciamis Regency in enhancing public information services through the Helo Ciamis application in 2024. The primary underlying issue is the lack of socialization and digital literacy concerning the application's use. The study's objective is to describe Diskominfo Ciamis's strategy for improving public information services via the Helo Ciamis application. This research adopts a descriptive qualitative method, with data collected through literature review, structured interviews, and observation. The findings indicate that the implementation of Diskominfo Ciamis's strategy to enhance public information services through Helo Ciamis has not yet been optimal. Key obstacles include limited resources, insufficiently solid coordination, varying challenges in community digital literacy, evolving cyber threats, and the absence of structured user feedback mechanisms. To address these, Diskominfo has undertaken efforts such as budget adjustments, human resource capacity building, strengthening cross-sectoral coordination, implementing strict Standard Operating Procedures (SOPs), and developing direct feedback features within the application. The implications of this research highlight the importance of a comprehensive strategy that addresses socialization, capacity building, and feedback mechanisms for the optimization of digital public information services.

 Gaten Hamlet, Sumberrejo Village, holds significant local economic potential through the Micro, Small, and Medium Enterprises (MSMEs) initiative and the active participation of Family Welfare Empowerment (PKK) mothers. This study aims to analyze in depth effective empowerment strategies in supporting economic strengthening in Gaten Hamlet, by integrating and prioritizing the value of mutual cooperation as the main pillar. Using a descriptive qualitative approach, data were collected through in-depth interviews with MSME actors, PKK members and administrators, and community leaders, complemented by participatory observation and implementation of training. The results of the study indicate that the synergy of capacity building training programs, facilitation of access to capital and marketing, and strengthening community networks based on mutual cooperation have been proven to significantly increase MSME productivity and family economic independence. Mutual cooperation not only functions as a social glue, but also becomes a driving force for collaboration in various stages, from production, distribution, to promotion of local products. The implications of this study highlight the importance of developing policies that support community-based economic ecosystems and the sustainability of empowerment programs through active participation and community ownership.

The concept of smart governance has become increasingly crucial in supporting public sector reform through digital transformation. This study aims to identify the major challenges and opportunities in implementing smart governance in Indonesia by conducting a comparative review of academic journal literature and contextualizing the findings to the case of Pekanbaru. The analysis reveals three critical challenges: uneven digital infrastructure, low digital literacy among civil servants, and fragmented regulations and inter-agency coordination. On the other hand, the review also identifies opportunities in improving service quality and expanding citizen participation through digital platforms. Contextual discussion highlights how these findings reflect the actual conditions in Pekanbaru, which, despite its ambition to become a smart city, still struggles with systemic barriers. The study concludes with practical recommendations for the Pekanbaru city government, emphasizing the importance of capacity building, system integration, and inclusive public engagement. This review also serves as a foundation for future empirical research to validate the findings and enrich local digital governance strategies.

Dapoer Ibu is a Program of LAZIS Jateng Al-Ihsan Pekalongan, located in Rejosari Village, Bojong, Pekalongan. Contains of housewives who manage and develop catering businesses. This business is empowered by Lazis Jateng Al Ihsan to improve the economic of living of mustahiq so that they are free from poverty. This study aims to determine the strategy for managing ZIS funds for the Dapoer Ibu Lazis Jateng Al-Ihsan Program and how to improve the welfare of mustahik through the Dapoer Ibu community program. This study uses descriptive qualitative research. Data collection techniques through observation, interviews, and documentation. The results of this study show that Lazis Jateng Al-Ihsan Pekalongan in managing ZIS funds for the empowerment of the Dapoer Ibu community, it has implemented the POAC management function in the field. The stages of implementing the management function include planning, organizing, actuating, and controlling. In improving the welfare of mustahiq Lazis Jateng Al-Ihsan applies the concept of community empowerment in the form of: participation, access to information, capacity building, justice and equality, independence, and sustainability. By implementing this concept, the implementation of the program can be easier, and they can feel the results of this program sustainably.

This study examines strategies for enhancing community participation in regional development planning by implementing bottom-up approaches. As democratic governance evolves, the need for meaningful citizen engagement in development planning becomes increasingly critical for ensuring sustainable and equitable outcomes. This research analyzes the effectiveness of participatory planning mechanisms, identifies barriers to community engagement, and proposes innovative strategies for strengthening bottom-up development planning processes. Using a comparative case study methodology across six regional governments, this study evaluates various participatory instruments including citizen forums, participatory budgeting, community mapping, and digital engagement platforms. The findings reveal that successful bottom-up planning requires institutional commitment, capacity building, cultural sensitivity, and sustained dialogue between government and communities. The study provides a framework for designing and implementing effective participatory planning systems that genuinely incorporate community voices in regional development decisions.

This study examines strategies for enhancing community participation in regional development planning by implementing bottom-up approaches. As democratic governance evolves, the need for meaningful citizen engagement in development planning becomes increasingly critical for ensuring sustainable and equitable outcomes. This research analyzes the effectiveness of participatory planning mechanisms, identifies barriers to community engagement, and proposes innovative strategies for strengthening bottom-up development planning processes. Using a comparative case study methodology across six regional governments, this study evaluates various participatory instruments including citizen forums, participatory budgeting, community mapping, and digital engagement platforms. The findings reveal that successful bottom-up planning requires institutional commitment, capacity building, cultural sensitivity, and sustained dialogue between government and communities. The study provides a framework for designing and implementing effective participatory planning systems that genuinely incorporate community voices in regional development decisions.

West Sumatra Province, particularly Tanah Datar Regency, is one of Indonesia’s disaster-prone regions, recently affected by a cold lahar flood triggered by the volcanic activity of Mount Marapi. This disaster caused severe infrastructure damage and fatalities, posing significant challenges to the effectiveness of social aid distribution under emergency conditions. This study aims to analyze the implementation of adaptive governance principles in the distribution of social assistance by the Social Affairs Office of Tanah Datar Regency, focusing on four main pillars: collaboration, coordination, social capital development, and capacity building. A qualitative descriptive method was employed, involving in-depth interviews, field observations, and documentation of 15 key informants from various stakeholders. The findings reveal that collaborative and coordinative practices have been functionally applied but remain largely informal and undocumented within a systematic framework. Community social capital played a critical role in supporting aid distribution, though it has yet to be fully institutionalized. Meanwhile, institutional and human resource capacity faces limitations, particularly in the use of information technology and preparedness for large-scale disasters. The study concludes that the application of adaptive governance in disaster management requires strengthened coordination structures, real-time information systems, and active community engagement across all governance processes. This research contributes both theoretically and practically to developing a more resilient, inclusive, and responsive model for post-disaster social aid distribution.

Reliable internet connectivity is a crucial element in supporting work effectiveness at the Central Bureau of Statistics (BPS) in Central Lombok. However, users of the internal WiFi network have reported various issues, including inconsistent speed and weak signal stability. This study aims to analyze user satisfaction with the WiFi network services using the Servqual method, which assesses service quality based on five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. A quantitative approach was employed by distributing questionnaires to employees and staff who utilize the network. Data analysis was conducted by measuring the gap between users’ expectations and their perceptions of the service quality. The results show that most dimensions experienced a negative gap, particularly responsiveness (-0.47) and tangibles (-0.40), indicating inadequate response speed and suboptimal infrastructure conditions. Conversely, assurance (+0.40) and empathy (+0.27) showed positive gaps, reflecting users’ trust in the competence of IT staff and their perceived attentiveness. These findings highlight the need for technical evaluations, infrastructure improvements, and capacity building of human resources through regular training. This research contributes to the understanding of information technology service quality in the public sector and provides a foundation for strategic decision-making to enhance digital services. Moreover, the study encourages further research using mixed methods to gain a more comprehensive understanding of user satisfaction with WiFi services in government institutions.