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Pada  era digital saat ini, perkembangan teknologi seharusnya membantu memenuhi kebutuhan masyarakat. Namun, masih ada masyarakat yang belum menguasai teknologi dan belum mendapatkan manfaat dari kemajuan tersebut. Kemajuan teknologi seharusnya membantu UMKM dalam usahanya. Salah satu platform yang mendukung perkembangan ini adalah Appsheet, yang memungkinkan pengguna membuat aplikasi seluler, tablet, dan web menggunakan sumber data dari Google Drive, Microsoft 365, dan data berbasis cloud lainnya. Aplikasi ini dapat membantu penjualan melalui tampilan katalog penjualan yang menarik, meningkatkan daya beli produk UMKM. Di Kelurahan Gedog, para pelaku UMKM belum memiliki platform khusus untuk mempromosikan usaha mereka kepada masyarakat sekitar. Hal ini menyebabkan daya beli masyarakat terhadap UMKM cukup rendah karena kurangnya informasi mengenai UMKM yang memenuhi kebutuhan mereka. Jika masyarakat membeli kebutuhan mereka di UMKM sekitar Kelurahan Gedog yang telah memanfaatkan teknologi digital melalui aplikasi E-katalog berbasis Appsheet secara efektif, tentu akan meningkatkan ekonomi dan daya beli masyarakat serta membantu pembangunan ekonomi sekitar.

Micro, Small and Medium Enterprises or known as MSMEs are an important sector of the domestic and global economy. The research was conducted in Talang Village, Rejoso District, the subject of this research was Bu Yanti's Opak Gapit MSMEs. Opak Gapit is one of the leading MSMEs in Talang Village. The problem faced by opak gapit is the lack of use of the brand and there are weaknesses in the packaging of opak gapit if it has to be sent out of town. So that it is necessary to rebrand the Opak Gapit MSMEs, the changes made include making a logo, updating the packaging design and taking product photos. The results of that research succeeded in developing packaging in terms of design and functional value. The new design looks more attractive to consumers and up to date when compared to the old design.

MSMEs or Micro, Small and Medium Enterprises are one of the factors for the Indonesian economy to survive and develop until now. By increasing the use and shopping of domestic products, it can help increase the growth of MSMEs, as well as the welfare of the community. In building MSMEs, branding needs to be done to build and elevate the identity of a brand, including trade names, logos, characters, and consumer responses. In branding a product can be seen directly by consumers, namely through logos and packaging that has special characteristics, so that consumers can recognize these products. Packaging becomes a direct view by consumers to the product, so that attractive packaging can attract attention. On the packaging can be listed such as trade names, logos, nutritional values, and various important information in the product so that it can build trust.  

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs  

Micro, Small and Medium Enterprises (MSMEs) have an important role in improving the regional economy and the economy of a country. Because the increase in MSMEs is considered to be a solution to overcome the economy. Data collection method in this study using Quantitative.Therefore, this study will examine the impact of economic improvement policies and industrial development on MSMEs in Aceh Province. The results of the study show that the policy of increasing the economy has a very large influence on the progress of UMKM in Aceh Province. Likewise, industrial development also has a very large influence on the development of MSMEs in Aceh Province. So it can be concluded that the existence of policies to increase the economy and industrial development have enormous influence and benefits on the economic progress of Aceh Province..

In the era of globalization, packaging plays a very important role, apart from showing a good appearance the packaging certainly supports the product image, but in fact the labels on the packaging are often ignored by Micro, Small and Medium Enterprises (MSMEs) in Indonesia. MSME actors prioritize the product packaging strategy and ignore other supporting factors, namely labeling. Labels are writing, pictures, or a combination of both that are inserted into, affixed or printed on and form part of the package to provide comprehensive and complete information about the contents of the package. The product packaging strategy uses labeling, namely by placing a combination of writing or images, then placing it as a supporting part in the product packaging to increase interest in a product, it can also make it easier to recognize because the information from the product is placed in an easily visible part. Labeling the product contains information of the product or the brand, it also can be the composition or the certificate of legality. As well as taxes contained in small and medium businesses that can help determine the selling price of an item to be marketed.

The MSME sector (Micro, Small, Medium Enterprises) makes a large contribution to GDP which reaches 61.07% and contributes to employment absorption of 97% of the total national employment absorption. However, despite the large contribution that has been made, there are still frequent problems with the MSME sector, including the limited quality of human resources, the scope of the market that has not yet been expanded, and management that is not yet modern. Thus, it is necessary to pay attention to the MSME sector so that it is more developed. The purpose of this research is to strengthen competitiveness and expand market share owned by the MSME sector through collaboration with Transmart Rungkut. The method used in this study is descriptive qualitative with data collection techniques through observation conducted at Transmart Rungkut, Surabaya  

Micro, Small and Medium Enterprises have a significant role for the welfare of society. The purpose of this activity is to improve aspects of marketing management that have an impact on increasing sales. The long-term goal of this research is to build a management model that can be practically applied by MSMEs to support productivity and business development. In general, MSMEs business management (marketing, production, HR and finance) can be implemented by providing training to MSMEs actors. In its journey, MSMEs need to be monitored intensively, to always monitor the management they are doing. SWOT analysis is the right option to help MSMEs determine marketing strategies and project changes in the business environment. SWOT analysis can evaluate Strengths, Weaknesses which include internal factors in MSMEs, Opportunities and Threats which include external factors or competitors. Based on the SWOT analysis conducted, a strategy was obtained to provide training in all aspects, given the lack of knowledge possessed by SMEs. From this study, 4 marketing strategies were obtained for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products to strengthen competitiveness, establish product characteristics, and aggressively carry out promotions and sales by utilizing technological developments with online sales. In the W-O strategy, MSMEs are required to always pay attention to market and consumer desires, determine market targets, and improve the quality of human resources. S-T strategy, MSMEs should make a prominent feature of the product and innovate in product promotion. In the W-T strategy, MSMEs players need to determine their target market, where and who is the target for their sales and pay attention to the wishes of the market and consumers to adapt their products.

Development in the current era of globalization is highly dependent on the economic sector. The role of communities in economic development lies in the advancement of Micro, Small, and Medium Enterprises (MSMEs). MSMEs can also absorb labor, thereby improving the welfare of the community. Medokan Semampir Subdistrict has an active MSMEs activity.but MSMEs in Medokan Semampir Subdistrict also face challenges in managing their businesses, especially regarding technological mastery and the lack of product branding implementation. In response to these issues, an intervention was implemented through educational sessions, training programs, and mentoring sessions focused on Digital Branding, specifically encompassing copywriting and product photography  

Micro, Small and Medium Enterprises (MSMEs) contribute greatly to Indonesia's economic growth. To achieve a stable and sustainable economy, it is necessary to support solid macroeconomic stability. Empowerment of the real sector, especially the development of MSMEs. The purpose of this KKN activity is to provide branding and digital marketing management assistance for MSMEs in the Wonorejo Village. The partners in the thematic real work lecture program in the Wonorejo Sub-District are beginner MSMEs and have been starting a business for several months. The problems faced by MSMEs are digital marketing, packaging is still made in a simple way, and confusion about how to do branding. This problem arises because of the limited knowledge possessed by MSME actors, and the limited ability to use devices. This MSME actor mentoring activity aims to increase the knowledge and abilities of MSME actors in developing their business. MSME actors are given an understanding of the use of e-commerce and the importance of using technology in MSME product development so that they can increase income.

Di era globalisasi saat ini, kegunaan teknologi mendorong bisnis untuk berinovasi dan bergerak maju. Jika pengelolaan data mentah tidak dioptimalkan, itu akan menjadi aset yang tidak berguna. Data mentah akan menjadi aset yang tidak berarti apabila pengelolaannya tidak dioptimalkan. Selain itu, kebutuhan akan teknologi informasi merupakan penopang perusahaan agar dapat bersiteguh dalam dunia usaha yang penuh kompetisi. Oleh karena itu, untuk mendapatkan informasi dan sumber data penelitian, wawancara digunakan sebagai penunjang bentuk metode penelitian deksriptif kualitatif. Di penelitian ini CV Wibowo Jaya Sentosa harus mampu menyelesaikan masalah error yang sering terjadi karena kesalahan ketik dalam tabel dan nominal harga. Hasil penelitian menunjukkan bahwa penerapan rumus Microsoft Excel lanjutan terbukti efektif dalam studi sumber data pembelian CV Wibowo Jaya Sentosa. Perkembangan teknologi informasi telah menghasilkan produk yang memiliki kapasitas besar, hemat listrik, dan dapat melakukan berbagai fungsi dan jenis pekerjaan yang semakin praktis. Dengan memanfaatkan teknologi perangkat lunak, kegiatan input data mampu dioptimalkan tanpa memerlukan waktu tambahan untuk menghindari kesalahan manual.  

PT. Narasumber Teknologi Indonesia is a company that focuses on cooperative computerized accounting training, technical guidance for the implementation of technology for small and medium-sized enterprises (SMEs), national cooperative software training, sharia supervisory board for cooperatives, computerized management training for cooperatives and SMEs, as well as the digitalization of Micro, Small, and Medium Enterprises (MSMEs). Additionally, PT. Narasumber Teknologi Indonesia serves as a platform for the younger generation to develop their potential as agents of business digitization through the final project of the program activities. This involves providing training and mentoring to local MSMEs as an effort to digitize their businesses and help solve the problems that hinder or constrain the development of local MSMEs. This research provides insights for local business practitioners to implement digitization in their businesses in order to achieve sustainable growth and success for MSMEs in the ever-evolving digital era. The implementation of training and mentoring for local MSMEs is expected to help them Go Digital, improving efficiency and productivity, enhancing product quality and services, and increasing market access for local MSMEs.

The digital market has become an important platform for Micro, Small and Medium Enterprises (MSMEs) to promote and market their products. This study aims to explore the application of digital marketing strategies to Misscrip SMEs by Damartrends in expanding market reach and increasing sales of their products. The results of the study show that Damartrends has successfully implemented a digital marketing strategy effectively to market MSME Misscrip products. The implementation of digital marketing involves using social media and websites to expand their reach and increase their brand visibility. In addition, Damartrends also utilizes paid advertising to increase their online visibility.

Empowerment of Micro, Small and Medium Enterprises in the midst of globalization and high competition requires that this form of business be able to face global challenges, such as increasing product and service innovation, developing human and technological resources, and expanding marketing areas. This research uses qualitative methods so that the research process can be adapted to the facts encountered in the field when conducting research. Implementation of displays or good arrangement of goods can attract consumers' attention and help them to easily observe the items on display and finally buy these items.

Introduction: Mother's Milk is the best life liquid that is needed by babies which contains various substances that are important for the growth and development of babies and in accordance with their needs. The importance of exclusive breastfeeding for babies is like nutrition in general, breast milk contains components of macro and micro nutrients. Macronutrients are carbohydrates, protein and fat, while micronutrients are vitamins and minerals. Each component of breast milk has its own benefits for the baby's growth. The lack of exclusive breastfeeding can be caused by various conditions, demographic, socioeconomic, and clinical factors greatly determine the continuity of breastfeeding. Objective: To determine the factors that influence mothers in giving exclusive breastfeeding. Methods: The method used in this study is the narrative review method with literature sourced from the Google Scholar and PubMed databases. Results: Of the 7 articles, there are 5 articles that discuss internal factors that influence mothers in giving exclusive breastfeeding. Internal factors that influence mothers in giving exclusive breastfeeding according to the 5 articles reviewed are knowledge, education, occupation, age, attitude and parity. And from 7 articles there are 4 articles that discuss external factors that influence mothers in giving exclusive breastfeeding. External factors that influence mothers in giving exclusive breastfeeding according to the 4 reviewed journals are social culture, family support and support from health workers. Conclusion: Based on the 7 articles presented, it indicates that there are so many factors that trigger mothers not to give exclusive breastfeeding, both internal factors that come from the mother herself and external factors that come from outside the mother herself.

In economic activities, welfare is the main thing for the community. This welfare can be seen by the ability of the community to fulfill their daily needs. Micro, Small and Medium Enterprises are productive businesses that are owned and managed by individuals or business entities that have met the criteria as micro-enterprises. With the existence of MSMEs, fulfilling these needs becomes more easily accessible to people throughout Indonesia. This study aims to analyze the role of Micro, Small and Medium Enterprises (MSMEs) in the economy. MSMEs have an important role in creating economic growth, employment, and reducing social inequality. In this journal, we present a comprehensive literature review on the contribution of MSMEs to the economy and the factors that influence the success of MSMEs. We also discuss policy initiatives that support the development of MSMEs and provide recommendations for increasing the role of MSMEs in the economy.   Keywords: The Role of MSMEs, State Economic Welfare, Community Welfare  

The purpose of this study was to determine the influence of marketing strategies on consumer purchasing decisions in the Partidol Photocopying Business in Sorong City. This study used a quantitative method with data collection techniques used by distributing questionnaires to consumers as many as 107 people. The processing of the data used in this study is the validity test, reliability test, classic assumption test, normality test, heteroscedasticity test, simple linear regression analysis, t test, and analysis of the coefficient of determination. The tools used are Microsoft Excel and SPSS software. The research results obtained were that there was no partial effect where the researchers compared the t-count values with significant values, so that the results obtained were that marketing strategies did not affect consumer purchasing decisions at the Sorong City Partidol Photo Copy.

Insulin plays an important role in metabolism. miR-Let-7b-5p has an important role in the regulation of genes that play a role in the insulin signaling pathway. This study aims to look at the role of hsa-miR-Let-7b-5p in the insulin signaling pathway and the genes related. This research method is an in silico study using DIANA MiRPath v3.0. Pathway analysis was performed using DIANA MiRPath v3.0 web-based software to analyze miRNA regulation. This research uses data on the regulatory pathways of the Homo sapiens species. The results showed that there were 10 target genes from hsa-miR-Let-7b-5p in the insulin signaling pathway. The metabolic processes involved in the insulin signaling pathway are related to glucose uptake, lipogenesis, glycolysis, glycogenensis, antiapoptosis, protein synthesis, proliferation and differentiation. The NRAS, MAP2K2 and KRAS genes affect the process of proliferation, differentiation and protein synthesis. The CRKL gene influences the process of glucose uptake. The ACACA gene influences the process of lipogenesis. The GYS1 gene influences the process of glycogenesis. The PRKAR2A gene influences the antilipolysis process. The INPPL1 gene influences the inhibition of the PI3K gene into aPKC, PDKI2 and mTOR in various pathways in the insulin signaling pathway. Other pathway processes related to the insulin signaling pathway are the phosphatidyl signaling system and the MAPK signaling pathway. So that miR-Let-7b-5p as an indicator of examination or can be a target of therapy related to the role of insulin.

This study examines the Indonesian Islamic Bank Merger policy towards the halal industry for micro, small and medium enterprises. This research is to find out the role of the Indonesian Islamic Bank Jambi Gatot Subroto branch office in developing the halal industry Micro, small and medium enterprises that apply for financing at the Bank after the Merger and find out what are the obstacles faced by the Indonesian Islamic Bank Jambi Gatot Subroto branch office in distributing financing contracts to Micro, small and medium enterprises after the merger. This study uses a qualitative approach and the type of research approach used is descriptive qualitative. The data sources are primary data and secondary data. Methods of data collection through interviews and documentation. The results of this study indicate that the Indonesian Islamic Bank Jambi Gatot Subroto after the merger already has a role in improving the economy and developing the halal industry Micro, small and medium enterprises in Jambi City by providing an initial injection of funds and top up or additional business capital and also lightening and facilitating Micro, small and medium enterprises in applying for financing at Bank Syariah Indonesia, not only that, Bank Syariah Indonesia also plays an active role as a consultant for its customers and often holds entrepreneurship guidance, Bank Syariah Indonesia, the Jambi branch office, Gatot Subroto, conducts canvassing every day or goes directly into the field to spread brochures as well as reducing installments when customers are affected by natural disasters. The constraints of Bank Syariah Indonesia Gatot Subroto Jambi branch office in channeling financing to the Halal Industry Micro, small and medium enterprises, namely defects in the name of the customer concerned due to late payment of bills, problems when completing administrative requirements files because if one of the requirements is not completed then the financing cannot be continued , business constraints that are already running but the customer is dishonest regarding customer financial information, accounts payable or reports about business activities that the customer is running, and constraints from the bank itself, namely when the customer data input system has an error while doing financing.

The role of banking is currently very important in the financial system. A good financial system will have a good effect on banking performance which is projected by the Return On Assets (ROA) ratio. The purpose of this study is to examine and analyze the effect of Non Performing Loans (NPL), Loan to Deposit Ratio (LDR), and Operational Costs and Operating Income (BOPO) on banking profitability. The data used in this study were obtained from financial reports from the Otoritas Jasa Keuangan (OJK) website www.ojk.id for 2019 – 2021. Sampling used the Purposive Sampling method, with a total sample of 26 BPDs and only 24 BPDs that met the following criteria: research sample. Sample data were obtained using Microsoft Excel and SPSS. The analytical method used in this research is multiple linear regression analysis method. The results of the study show that in 2019 – 2021, the NPL ratio has no effect on ROA, LDR has a positive effect on ROA, and BOPO has a negative effect on ROA.