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Moch. Rafie Pratama; Evan Saka Akhfan; Arya Dharma Syahputra; Anandah Amirah; Hayu Desthia +1 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Currently Indonesia is in the industrial revolution 4.0 where technological changes affect living habits, ways of working and communicating with one another. In other words, this era is the main axis in life. The changes in this era also have an impact on the economic sector towards a digital economy. Visible changes are the convenience that people get in accessing online services such as ordering food through applications, shopping for necessities online, selling online to studying at home online. In Talang village, Nganjuk district, only 2 micro, small and medium enterprises that have been recorded have run their businesses using digital marketing. Therefore, KKNT 66 KKNT students have the goal of improving the micro, small and medium business sector by providing socialization as well as digital marketing assistance to micro, small and medium enterprises. So that it can make it easier for micro, small and medium enterprises in Talang village to expand the market and develop their business. After conducting outreach and assistance to micro, small and medium enterprises in Talang village, the result was an increase of 4 small and medium micro businesses that had registered their business in digital marketing. While the other 4 still haven't got it. There are several small and medium micro businesses that are not willing to register their business for digital marketing.

Ainurriyah Ainurriyah; Sugeng Purwanto

Nusantara: Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Micro, Small and Medium Enterprises (MSMEs) have a very important role in the Indonesian economy. In the era of technological development and digitization in various fields, MSMEs as a type of business that has a large role in building the economy also need to experience development in the field of technology in marketing their products. The purpose of this service is to develop MSMEs in terms of digital marketing and expand the MSMEs marketing network. One example of MSMEs that need digital marketing assistance is UMKM Meatballs and Mixed Ice "Family". The method used in this community service activity is divided into four stages, namely the survey stage, the digital marketing socialization stage, digital marketing assistance and the maintenance and evaluation stages. Digital marketing assistance activities for UMKM Meatballs and Mixed Ice "Family" are a form of community service with the aim of developing and participating in elevating regional potential so that they can have a marketing network that is not limited to the local market.

Sintha Erika Putri; Budi Prabowo

Nusantara: Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

In the current digital era, MSMEs business competition is getting tougher in getting customers through digital marketing platforms. The best strategies and solutions are needed by MSMEs to gain market share by optimizing several search engine techniques. Digital marketing in the form of websites that rank well on Google search pages will get more potential visitors. The website must be capable of being featured on Google pages. One way to optimize a website is by using search engine optimization (SEO) techniques to get a good ranking on search engine pages. SEO techniques are needed to increase brand awareness and generate potential traffic for a company's services or products. In this study, the authors apply SEO to MSMEs engaged in florist business. This research is an implementative research with SEO Web Design Methodology method, which emphasizes the delivery of information precisely and quickly. The result of implementing the system development method carried out on the digital marketing platform software from Funcraft Florist is that the Funcraft.epizy.com website can appear on the initial ranking of Google pages after applying SEO techniques according to keywords.

Sari, Syandra; Sugiarto, Dedy; Shofiati, Ratna; Ariwibowo, Anung Barlianto; Gunawan, Muhammad Ichsan +4 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The Community Service Program (PKM) has successfully conducted a training on Dashboard Development and TikTok Business for the Small and Medium Enterprise (MSMEs) Shofi Group. This training was facilitated by the Informatics Engineering Department of Trisakti University and has received an excellent rating based on feedback from the participants. As part of this training, a visualization dashboard was successfully integrated into the Shofi Group's website, allowing them to monitor sales data more efficiently and effectively. In addition, participants also learned about the use of TikTok Business as a tool for marketing their products. Positive feedback from Shofi Group indicates the significant benefits of this training, in terms of assisting MSMEs to adapt and utilize digital technology in their business development. These results underline the importance of similar programs in supporting SMEs to compete in the digital era. It is hoped that the success of this PKM can lay the foundation for similar initiatives in the future, supporting more MSMEs in leveraging the potential of digital technology.

Asep Surya Lesmana

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

In the ever-evolving digital era, disruption challenges face Micro, Small, and Medium Enterprises (MSMEs), including STIE Ganesha students who are preparing to enter the business world. This research explores management strategies that can help MSMEs face disruption in the digital era. Using a qualitative approach, this research aims to identify disruption trends, challenges faced, and effective management strategies. The research was conducted over six months, involving in-depth interviews with MSME owners who have experienced digital disruption. Data analysis used a qualitative approach by formulating patterns of findings that emerged from the interviews. The results showed that the strategy of STIE Ganesha students in facing disruption is the adoption of MSME digital technology, understanding of data and analytics, continuous innovation, focus on customer experience, collaboration and partnerships, increasing cyber security, increasing human resource capacity, flexibility and adaptability of creative marketing understanding of business legal aspects. The implication of this research is to provide practical guidance for STIE Ganesha students who will later run or support MSMEs. Research limitations include limitations in the number of samples and focus on local cases.

Tuti Anggarawati; Rimba Eka

Aljabar : Jurnal Ilmuan Pendidikan, Matematika dan Kebumian 2023 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Komputasi modern telah menjadi inti dari era digital saat ini, membentuk lanskap teknologi yang kita nikmati hari ini. Namun, di balik kemajuan ini, terdapat dasar-dasar matematis yang mendalam yang membentuk fondasi komputasi tersebut. Dalam abstrak ini, kami menjelajahi peran krusial matematika dalam pembangunan dasar-dasar komputasi yang kita kenal saat ini. Kami melacak evolusi dari konsep matematis dasar seperti logika boolean, teori himpunan, aljabar, hingga konsep-konsep lebih lanjut seperti teori bilangan dan kalkulus yang membentuk landasan bagi pengembangan algoritma dan struktur data. Kami juga menyelidiki bagaimana konsep-konsep ini diimplementasikan dalam bahasa pemrograman modern dan arsitektur komputer. Dengan memahami fondasi matematis ini, kita dapat lebih menghargai kompleksitas dan keajaiban di balik teknologi komputasi modern.

Nur Fitri Eka Asbarini; Abdul Chalel Rahman

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Entrepreneurship in the digital era has become a fundamental cornerstone in facing rapid global changes. The purpose of this study visit program is to fortify students' mindsets in cultivating an entrepreneurial spirit. Moreover, this program prepares the emerging young generation to be self-reliant, possessing the mental readiness and cognitive framework necessary to skillfully merge entrepreneurial competencies with technology insights in the digital age. Research outcomes indicate that through the study visit program, students can broaden their perspectives on entrepreneurship in the digital era. Additionally, from these activities, students can correlate theoretical concepts with real-world practices in the realm of digital business, thereby enabling educational institutions to enhance their graduates into relevant entrepreneurs aligned with the demands of the time.

Salsabila Maulidiya S.B; Adam Nurdin N; Fitriatul Rohmadani; Maria Yovita R. Pandin

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

The emergence of the era of society 5.0 is colored by the rapid world of digitalization which describes almost all areas of life including the accountant profession. This study aims to determine the development of digitalization towards society 5.0 and the efforts and challenges made by the accounting profession in facing that era. In this study using a qualitative approach method with interview techniques through online and offline to 2 Respondents of Public Accounting Firms and 2 Respondents of Tax Consultant Firms. The era of Society 5.0 requires accountants to understand technology and use it in their work. The reason is, accountants play an important role in the world of finance and business, which has a positive impact on efficiency and effectiveness. Therefore, accountant learning must be adapted to technological developments to prepare future accountants who can face the challenges of the digital era.

Mufadilatul Ulya; Widad Mukharrirotul Fiqih; Dewi Mutaena; Fatin Farhana; Muhammad Izzu Rochman +1 more

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

Child abuse often occurs in today's digital era, even sexual harassment has become a frightening thought for Indonesian children today. This activity aims to help students to find out what efforts can be made in order to prevent and avoid the occurrence of sexual violence against themselves. The methods and media used in this activity are in the form of counseling using learning aids in the form of a PPT (Power Point) display which is made as attractive as possible to make it more effective and also uses video. The results show that many students still do not know about acts of sexual violence, with this counseling SD Negeri Babakan students can gain and increase their understanding of acts of sexual violence and what steps need to be taken if these acts occur to themselves. Through this counseling method students can easily understand acts of sexual violence and the efforts that need to be made to avoid it.

Idham Ikhsan; Enas Enas; Aini Kusniawati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Competence in carrying out tasks, which are needed by aligning knowledge and expertise by communicating with developments in business and digital technology. as well as Competency training that suits the needs of the company as well as outreach to employees and outreach and training. Tool selling and monitoring the digital base are already aware of and have been executed in the field both in terms of product education and sales of digital products, have been socialized and understand Telkomsel's CSP 2023-2027. The research method that will be used in this research is a qualitative research method with a descriptive approach. The design used in this study is a case study design. The results of the research are 1. HR Competence in the Era of Industri 4.0 and Digital 5.0 Transformation to Increase Employee Work Productivity at PT Telkomsel Se-Priangan Timur, competency or capacity in carrying out tasks, in this case what is needed by aligning knowledge and expertise by communicating with technological developments business and digital. 2. Obstacles in HR Competence in the Era of Industri 4.0 and Digital 5.0 Transformation to Increase Employee Work Productivity At PT Telkomsel Se-Priangan Timur, not all Telkomsel employees already know Digital Culture in their daily work and mastery of existing Technology by the Network Department in New Mastery 5G Technology Network employees, HR who have high creativity are needed in the era of volatility, uncertainty, complexity, ambiguity (VUCA) to make Innovations that support Digital Business.3. Efforts in HR Competence in the Industri 4.0 and Digital 5.0 Transformation Era to Increase Employee Work Productivity at PT Telkomsel Se-Priangan Timur, Digital Culture training in daily work and mastery of existing Technology by the Network Department in Mastering New Technology 5G Network employees, trained HR those who have high creativity are needed in the era of volatility, uncertainty, complexity, ambiguity (VUCA) to make innovations that support Digital Business.

Ghifari Aminudin Fad’li; Marsofiyati Marsofiyati; Suherdi Suherdi

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of technology in the digital era is currently so rapid that all kinds of human activities are very dependent on technological advances. Digitalization has penetrated all sectors of modern human life, including data archiving activities. Archives are very important for an organization or government if the archives are managed properly and correctly. Because the completeness of data and information is very dependent on the filing system. The purpose of this study is to determine the effect of implementing digital archives for storing digital documents. This type of research uses a qualitative approach. This qualitative research seeks to explore and understand different truths by different people. In a qualitative approach, one type of approach that is often used is the case study approach. The data analysis technique used is an interactive model data analysis technique. The results of this study explain the effects of implementing digital archives for storing digital documents.

Wawan Patriansyah; Tri Eva Juniasih; Rina Tiur Lona; Ade Maya Mei shanty Lubis

Concept: Journal of Social Humanities and Education 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

In this era of digital revolution, technological developments have occurred in an evolution in media technology and one of them is the personnel management information system. The management information system assists in carrying out the duties of all State Civil Apparatuses within the Civil Service Agency and Human Resources Development in the city of Padangsidimpuan. Judging from the importance of SIMPEG, this research will analyze how SIMPEG is implemented in the Office of the Personnel and Human Resources Development Agency in Padangsidimpuan City. The aim is to find out the SIMPEG implementation process and the obstacles experienced, as well as how it impacts the community related to the Personnel and Human Resources Development Agency of the City of Padangsidimpuan. The research method used was by distributing questionnaires filled in by employees. The results of this study are that the application of SIMPEG in the Office of the Personnel and Human Resources Development Agency in the city of Padangsidimpuan is in the effective category which makes it easier for employees to carry out their work and speeds up administrative processes, especially in the field of staffing.

Aunur Shabur Maajid Amadi; Dina Wilda Sholikha

Jurnal Motivasi Pendidikan dan Bahasa 2023 International Forum of Researchers and Lecturers

Arabic language education holds a pivotal role in global intellectual and cultural development as the language of the Quran and profound literary works. However, the era of globalization and digital technology presents new challenges and opportunities. Teaching methods and access to information have undergone transformative changes due to technological advancements (Muis, 2020). Addressing this, a systematic literature review is warranted to comprehend the development of Arabic language education in the digital age. This research focuses on the development of digitally-based learning materials, applications and platforms for Arabic language education, the effectiveness of technology-based teaching methods, as well as their impact on Arabic language proficiency and student motivation. Challenges and potential solutions in adopting technological approaches will also be analyzed. Employing a qualitative approach, this study employs a systematic literature review method to extract insights from various literary sources. The anticipated outcome will provide educators with valuable guidance on leveraging technology effectively in Arabic language education and navigating the evolving dynamics of education in the digital era.

Indra Syahputra Marpaung; Nurbaya Harianja; Muallim Hasibuan; Rosina Harahap

Concept: Journal of Social Humanities and Education 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

In the current era of globalization and digital, fast, precise and accurate information services are needed. One of the technologies that must be applied in government agencies is the implementation of e-government which refers to the development of national e-government, and is adapted to the conditions that exist in each government agency. The aim of this e-government is to improve the quality of service and especially to realize the smart city which is currently being discussed. One of the districts that has recently implemented a smart city is the South Tapanuli district. So that in this study an analysis of the application of e-government in realizing smart cities will be carried out with the aim of knowing the process of implementing e-government policies, implementing smart cities that focus on the community, and to find out the obstacles or obstacles in the implementation of e-government. The results of the study explain that the implementation of e-government in South Tapanuli district is indeed very effective in realizing smart cities in the midst of increasingly sophisticated technological developments. This is shown by the achievement of smart city aspects, although not optimal. In the implementation of e-government there are still a number of weaknesses, obstacles and challenges because the implementation in South Tapanuli district is still relatively new. These obstacles include the inadequate availability of human resources, the level of public capacity regarding e-government is still very low. Supporting factors for e-government implementation are full government support through regulations and established financial support.

M. Arya Abdillah; Dewi Deniaty Sholihah

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

Micro, Small and Medium Enterprises (MSMEs) have an important role in the global and local economy. However, they are often faced with various challenges that affect the growth and sustainability of their business. One of the main issues faced by MSMEs in Plosokerep Village, Blitar City is limited access to markets, especially in an era where digital technology dominates almost every aspect of life. The main focus of this community service activity is to help MSMEs in Plosokerep Village to have increased knowledge and skills in conducting digital marketing. The purpose of this community service activity is to provide awareness and understanding of MSMEs regarding the potential of digital marketing, increase the visibility and reach of the MSMEs market, and increase the competitiveness and income of MSMEs. The results of the assistance that has been carried out are in the form of creating website accounts, marketplaces and social media, and catalogs for MSME businesses in Plosokerep Village. This activity also had a significant positive impact on the achievement of the 8th Sustainable Development Goals (SDGs) at the village level, namely inclusive and sustainable economic growth.

Rifqi Arya Sandhi; Nora Andira Brabo

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the current era of globalization, the development of internet-based social media is increasingrapidly, this is followed by the increasing number of social media users around the world. The development of information and communication technology increases easier and faster interactionbetween customers and advertisers. Information is more quickly obtained through digital media. Technological developments take part in the dissemination of information, especially in advertising through social media. One of the activities that can be facilitated by technological advances is transportation. One of the most popular online transportation companies in Indonesia is Grab. This study will discuss the Influence of Social Media, Brand Awareness and Brand Image on Grab Consumer Loyalty. The subjects in this study were consumers who had used the Grab application. The research method used is quantitative. Data collection was done by using a questionnaire. The research population was 100 respondents. The data analysis used is statistical analysis in the form of SPSS 22 multiple linear regression.  

M Riski Qisthiano; Doni Pramana

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2023 FKIP, Universitas Palangka Raya

This research analyzes the potential for collaboration with graphic design platform Canva to generate promotional advantages for local businesses in the digital era and their impact on local economic growth. Amidst dynamic changes in consumer behavior and marketing trends, promotion is the key to local business success. Canva offers a solution for creating visually appealing content with minimal design skills, making it relevant for users of all backgrounds. This research deepens the understanding of the effectiveness of promotional campaigns, increased brand visibility, and higher audience engagement through the use of Canva. However, this research also considers the limitations in using this platform, including the risk of uniform content that is less unique. The practical implications of this research are to guide local businesses in designing more effective promotions through the Canva platform, increasing interaction with consumers, and contributing to local economic growth. With a focus on the Canva collaboration, this research provides insight into how this graphic design platform can become a strategic tool in achieving business promotion and development goals in the digital age.

Abdul Hadi; Lilik Sumarni

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

Youth is the future asset of a nation. But nowadays a lot is happening to teenagers, such as drugs and motorcycle gangs. This is a familiar problem. Juvenile delinquency includes all behaviors that deviate from the norms of criminal law committed by juveniles. There are so many internal and external factors that cause juvenile delinquency that need to be considered. To overcome this, guidance from parents and also a good environment can be a determinant for the development of the teenager. Based on the results of several studies, it was found that one of the causes of juvenile delinquency is the lack of functioning of the role of parents as role models for their children. The atmosphere in the family that causes discomfort for children is also one of the causes, including the divorce of their parents. Often they commit crimes because they feel they are not cared for by their parents who work too often without paying attention to the child's development. Teenagers who commit crimes generally lack self-control, or actually abuse that self-control, and like to enforce their own rules without paying attention to the presence of other people around them.

I Gede Iwan Sudipa; Komang Kurniawan Widiartha; I Komang Arya Ganda Wiguna; Bagus Kusuma Wijaya; Gustiadi Gustiadi +1 more

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2023 FKIP, Universitas Palangka Raya

In the digital era, the role of information technology in facilitating services has presented both challenges and opportunities for businesses seeking to provide exceptional customer service. To remain competitive and maintain customer satisfaction, businesses need to implement technology in the form of service management and customer management information systems. Using technology, community service endeavors aim to establish a service management information system and consumer management. For employees and clients, assistance is provided through technology transfer, socialization, training, and technical support. The outcomes of this assistance indicate advancements in consumer data management and the implementation of more effective technology. The PKM implementation team at INSTIKI discovered that active participation from partners and customers contributed to the success of the program. Partner participation helps identify actual needs and issues in the use of information systems, enabling mentoring programs to be tailored to user requirements and optimize service quality in the digital era.

Effendi, Andrey Caesar; Danang Harito Wibowo

SARGA: Journal of Architecture and Urbanism 2023 Universitas 17 Agustus 1945

Teknologi digital semakin berkembang akhir-akhir ini menyebabkan manusia untuk mengubah pola kehidupannya. Keadaan ini juga terjadi dalam bidang arsitektur yang semakin erat kaitannya dengan teknologi digital sehingga menyebabkan arsitektur digital bukan hanya sekadar alat tetapi bisa menjadi sebuah revoulsi dalam bidang arsitektur. Dalam bidang arsitektur terjadinya pergeseran paradigma dalam proses perencanaan dan perancangan terpengaruh perkembangan teknologi digital yang semakin signifikan dengan penggunaan arsitektur digital. Tujuan penulisan kajian ini adalah dapat menjadi sumber bagi peneliti lainnya untuk memperoleh wawasan tentang arsitektur digital yang digunakan dalam penelitian maupun praktik arsitektur dengan menganalisa tren berdasarkan analisis bibliometrik. Penelitian ini juga bermanfaat untuk mendapatkan gap penelitian lanjutan dalam menguraikan teori-teori tentang arsitektur digital secara lebih mendalam. Metode pencarian literatur dalam penelitian ini melalui big data di internet dengan menggunakan perangkat lunak Publish or Perish yang dianalisa secara bibliometrik dengan menggunakan perangkat lunak VosViewer yang sudah banyak dilakukan di luar disiplin ilmu arsitekur. Temuan ini diharapkan akan memperlihatkan grafis dan peta tentang penelitian yang berhubungan dengan arsitektur digital sehingga dapat menjadi referensi untuk penelitian yang lebih lanjut.