Publication Search

Yang menjadi permasalahan penelitian ini adalah persentase kenaikan laba pada Cv.Parulian Sojuangon Panggabean Group. Tujuan penulisan ialah untuk mengetahui faktor-faktor yang mempengaruhi pertumbuhan laba dan Untuk mengetahui variabel yang mempelajari pertumbuhan laba. Penulis mengambil populasi dalam penelitian ini adalah laporan keuangan dari tahun 2019-2021. Jenis penelitian yang digunakan peneliti adalah penelitian yang bersifat kuantitatif yang diolah dan dianalisis dalam bentuk pentabelan dan persentasekan serta diukur dengan menggunakan perhitungan SPSS. Berdasarkan hasil pengujian yang dilakukan, didapatkan kesimpulan sebagai berikut : 1.Variabel Debt to Equity Ratio (DER), Inventory Turnover (ITO) dan Net Profit Margin (NPM) secara simultan berpengaruh signifikan terhadap pertumbuhan laba. Perusahaan yang memiliki Inventory Turnover (ITO), dan Net Profit Margin (NPM) yang tinggi maka bisa dikatakan perusahaan tersebut merupakan perusahaan yang likuid dan menguntungkan, karena perusahaan mampu mengelola aset lancar yang berupa persediaan yang akan mempengaruhi tingginya tingkat penjualan dan tingginya perolehan laba perusahaan. Hal tersebut berbanding terbalik dengan Debt to Equity Ratio (DER), yang mana jika Debt to Equity Ratio (DER) makin tinggi maka perusahaan akan menanggung risiko yang tinggi pula berupa beban bunga yang berasal dari hutang atau kewajibannya. Hal tersebut akan mempengaruhi rendahnya laba yang akan diperoleh perusahaan.2.Variabel Debt to Equity Ratio (DER) secara parsial berpengaruh positif dan signifikan terhadap pertumbuhan laba. Hal ini menandakan bahwa Debt to Equity Ratio(DER) yang tinggi berpengaruh terhadap perolehan laba di perusahaan. Perusahaan lebih banyak menggunakan hutang yang dimiliki untuk membeli persediaan dan aset yang mendukung kinerja perusahaan sehingga kegiatan perusahaan berjalan dengan maksimal dan memperoleh laba yang maksimal.3.Variabel Inventory Turnover (ITO) secara parsial tidak berpengaruh signifikan terhadap pertumbuhan laba. Hal ini disebabkan karena perusahaan retail memiliki perputaran persediaan yang lambat.,4.Variabel Net Profit Margin (NPM) secara parsial tidak berpengaruh signifikan terhadap pertumbuhan laba. Secara umum, meski tergantung   pada jenis industri dan struktur bisnisnya, marjin laba bersih dengan presentasi lebih dari 10 sudah dianggap baik namun pada perusahaan berdasarkan nilai rata-rata tersebut perusahaan yang memiliki nilai Net Profit Margin (NPM) yang rendah dibandingkan dengan nilai standar Net Profit Margin (NPM).  

This study aims to measure the effect of the variables Return On Asset (ROA), Return On Equity (ROE), Net Profit Margin (NPM) on the Stock Price of Persero Commercial Banks in Indonesia in 2017-2021. The number of samples consists of 4 banks obtained using the total sampling technique. The data used is secondary data obtained from the Quarterly Financial Statements published on the official website of PT Bank Negara Indonesia (Persero) Tbk, PT Bank Mandiri (Persero) Tbk, PT Bank Rakyat Indonesia (Persero) Tbk, and PT Bank Tabungan Negara (Persero) Tbk during of the period 2017-2021. The data analysis model used is multiple linear regression analysis using SPSS 25.00 software. In contrast, hypothesis testing uses data analysis techniques, namely the coefficient of determination (Adjusted R2), F test and t-test. Based on the results of the coefficient of determination test (Adjusted R2), it shows that Return On Assets (ROA), Return On Equity (ROE), and Net Profit Margin (NPM) contribute an influence of 0.36 or 36% to the stock price. In comparison, 0.64 or 64% is explained by other variables outside the research model. F-test results show that Return On Assets (ROA), Return On Equity (ROE), and Net Profit Margin (NPM) simultaneously have a significant effect on stock prices. Based on the results of the t-test shows that the variables Return On Assets (ROA), Return On Equity (ROE), Net Profit Margin (NPM) partially have a significant effect on the Share Price at Persero Commercial Banks in Indonesia for the period 2017-2021.

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh Gaya Kepemimpinan dan Kompensasi terhadap Kinerja Karyawan dibagian kebersihan pada PT. Bujaya Karya Makmur Di Rumah Sakit Inco Sorowako. Populasi dalam penelitian ini adalah seluruh karyawan dibagian kebersihan pada PT. Bujaya Karya Makmur di Rumah Sakir Inco Sorowako yang berjumlah 14 orang. Jumlah sampel yang digunakan sebanyak 14 orang sehingga dikatakan penelitian populasi (Arikunto). Pengumpulan data dilakukan dengan menggunakan metode observasi, wawancara, kuesioner, dan dokumentasi. Hasil kuesioner telah di uji validitas dan reliabilitasnya juga telah di uji, asumsi klasik berupa asumsi normalitas, multokolonieritas, asumsi auto korelasi dan asusmsi heterokedastisitasnya. Metode analisis data menggunakan teknik analisis regresi berganda. Dengan menggunakan program Statistical Product and Service Solution (SPSS). Hasil penelitian menunjukkan gaya kepemimpinan tidak berpengaruh positif dan tidak signifikan terhadap kinerja karyawan dengan nilai sig. variabel (X1) sebesar 0.445 > 0,05. Dan nilai t hitung (-0.729) < ttabel (1.7613), kompensasi berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai sig. variabel (X2) sebesar 0,000 < 0,05. Dan nilai t hitung (7.502) > ttabel (1,7613), juga gaya kepemimpinan dan kompensasi secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai f hitung sebesar 32,035 dan nilai f tabel sebesar 2,51, sehingga nilai f hitung (32,035) > f tabel (2,51) dengan nilai signifikan 0,000 < 0,05. Yang berarti gaya kepemimpinan dan kompensasi berpengaruh positif dan signifikan terhadap kinerja karyawan dibagian kebersihan pada PT. Bujaya Karya Makmur di Rumah Sakit Sorowako.

The reason for this study is to examine the impact of the religiosity, halal name and word of mouth on purchasing decisions. Religiosity, Halal Label, Word of Mouth, and Purchase Decision are the dependent variables analyzed in this study. The example utilized in this study comprised of 100 clients of Wardah restorative items. Through the distribution of questionnaires, the purposive sampling method was used for sampling. Validity and reliability tests, classical assumption tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, model feasibility tests (F tests), individual parameter significance tests (t statistic tests), and coefficient tests were utilized in this study's data analysis. determination (R2) using the SPSS software. Word of mouth had a positive and significant impact on purchasing decisions, and religiosity had a positive and significant impact. Halal Label had a positive and significant effect.

This research is quantitative to answer questions about the influence of service quality and promotion on purchase satisfaction in the Shopee marketplace. Data collection was conducted by distributing questionnaires to 100 Shopee marketplace customers at Panca Budi University. The model used is Multiple Regression and processed using SPSS. The research results indicate that service quality and promotion together (simultaneously) have a positive and significant impact on consumer purchase satisfaction. Service quality has a positive and significant impact on purchase satisfaction in the Shopee marketplace. The promotion has a positive and significant impact on purchase satisfaction in the Shopee marketplace. The determinant coefficient, in this case, means that 82.5% of consumer purchase satisfaction can be obtained and explained by service quality and promotion.

The rapid development of technology has attracted the attention of researchers to conduct research, especially on the impact of social media and changes in people's lifestyles on purchasing decisions for Sophie Martin products in Klaten City. This study aims to examine the empirical model: The influence of social media and lifestyle on purchasing decisions for Sophie Martin products in the city of Klaten. The research is a survey research, the data collected is secondary data and primary data by taking the people in the city of Klaten as the object of research. Data collection is in the form of a list of questions (questionnaires) both open and closed questions. In this study, it will be known how much influence social media has on purchasing decisions for Sophie Martin products. The results of the study using the IBM SPSS version 28.0 program stated that social media has a very strong influence on purchasing decisions for Sophie Martin products in the city of Klaten as evidenced by the number of consumers who buy and know Sophie Martin products through social media as much as 67.2% which can be seen from the results. research correlation test with a strong degree of correlation between social media and purchasing decisions. While the regression analysis states that lifestyle has no influence on purchasing decisions for Sophie Martin products. While the correlation analysis states that lifestyle affects 59% with the category of moderate degree of correlation.

Penelitian ini bertujuan untuk mengetahui ada pengaruh model pembelajaran Conceptual Understanding Proscedures (CUPs) terhadap hasil belajar siswa kelas X SMA Negeri 9 Luwu Timur.  Penelitian ini adalah penelitian kuantitatif dengan jenis penelitian pra-eksperimental dengan tipe One Group   Pre-test Post-test. Teknik pengumpulan data yang digunakan yaitu pre-test, post-test dan dokumentasi, jumlah populasi 3 kelas yaitu kelas X MIPA 1, kelas X MIPA 2, dan X MIPA 3, dengan menggunakan teknik pengambilan sampel yaitu purposive sampling dengan sampel penelitian yaitu X MIPA 1 dengan jumlah sebanyak 36 siswa. Hasil anasisis deskriptif menggunakan lembar observasi keterlaksanaan pembelajaran memperoleh skor rata-rata tiap pertemuan yaitu 3,00 dimana skor tersebut berada pada interval 3,00 ≤ skor < 3,50 dan dikategorikan terlaksana. Hasil analisis inferensial menggunakan uji normalitas dan homogenitas diperoleh hasil data normal dan homogen. Uji hipotesis signifikansi menggunakan paired sample pretest posttest diperoleh nilai siginfikansi lebih kecil dari 0,05 yaitu sebesar 0,00 ( Sighitung < 0,05 ) menunjukan bahwa terdapat pengaruh yang signifikan antara variable X dan variable Y. Kesimpulan penelitian menunjukkan bahwa terdapat pengaruh antara model pembelajaran Conceptual Understanding Procedures (CUPs) dengan hasil belajar siswa. Dari hasil pengolahan data menggunakan aplikasi SPSS Versi 22 memperoleh hasil nilai siginifikansi kurang dari 0,05, maka dapat disimpulkan bahwa terdapat pengaruh yang signifikan model pembelajaran Conceptual Understanding Procedures (CUPs) terhadap hasil belajar siswa kelas X SMA Negeri 9 Luwu Timur.  

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh layanan fitur berbagi Ziswaf terhadap preferensi nasabah dalam menyalurkan donasi di BSI Kotawaringin Timur. Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Jenis data dalam penelitian ini adalah data primer dengan metode pengumpulan data menggunakan metode kuesioner. Sampel penelitian ini sebanyak 67 nasabah yang diambil dengan teknik Purposive Sampling. Penentuan jumlah sampel menggunakan rumus Lemeshow dengan batas toleransi 10%. Metode analisis data yang digunakan adalah metode Analisis Regresi Linier Sederhana dengan menggunakan program SPSS 22.0. Hasil penelitian ini menunjukkan bahwa variabel layanan fitur berbagi Ziswaf berpengaruh positif dan signifikan terhadap preferensi nasabah dalam menyalurkan donasi. Artinya semakin baik layanan fitur berbagi Ziswaf ditingkatkan, maka akan meningkatkan preferensi nasabah dalam menyalurkan donasi pada BSI Kotawaringin Timur.

Hypertension is a cardiovascular disease with a systolic blood pressure value of 140 mmHg and a diastolic blood pressure value of 90 mmHg. The prevalence of hypertension globally according to WHO is 22% of the total world population. Hypertension cases if not handled properly can cause death, so it is important for hypertensive patients to have good knowledge about hypertension management, especially pharmacological management. The method in this research is descriptive correlation, using a cross sectional approach. The number of respondents in the study were 45 respondents, the sampling technique used purposive sampling. The research data were analyzed using SPSS with the Kendall's-tau correlation test, the results obtained p-value 0.236 > 0.05, meaning that there was no relationship between knowledge of pharmacological management and blood pressure values in patients with hypertension. The implication of this study is that it is hoped that people with hypertension will not only have knowledge, but also have good behavior in taking drugs, and following a low-salt diet.

Penelitian ini bertujuan untuk mengetahui pengaruh profitabilitas, solvabilitas, dan ukuran perusahaan terhadap audit delay. Populasi penelitian ini adalah perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia selama periode penelitian tahun 2018 – 2021 yang berjumlah sebanyak 30 perusahaan. Penelitian ini menggunakan metode purposive sampling dengan jumlah sampel sebanyak 16 perusahaan yang merupakan perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia tahun 2018 – 2021. Model analisis yang digunakan dalam penelitian ini adalah model analisis regresi linier berganda yang dilakukan dengan bantuan program komputer SPSS versi 24.0 for windows.             Hasil dari penelitian yang diperoleh secara parsial (uji-t) menunjukan bahwa nilai t-hitung profitabilitas (X1) adalah sebesar –3,423 dengan nilai signifikasi sebesar 0,001. Maka t-hitung > t-tabel (–3,423 > 2,008) dan nilai signifikasi < 0,05 (0,001 < 0,05). Berdasarkan pernyataan tersebut, dapat disimpulkan bahwa variabel profitabilitas berpengaruh negatif terhadap audit delay. Nilai t-hitung solvabilitas (X2) adalah sebesar –3,875 dengan nilai signifikasi sebesar 0,000. Maka t-hitung > t-tabel (–3,875 > 2,008) dan nilai signifikasi < 0,05 (0,000 < 0,05). Berdasarkan pernyataan tersebut, dapat disimpulkan bahwa variabel solvabilitas berpengaruh negatif terhadap audit delay. Nilai t-hitung ukuran perusahaan (X3) adalah sebesar 1,372 dengan nilai signifikasi sebesar 0,176. Maka t-hitung < t-tabel (1,372 < 2,008) dan nilai signifikasi > 0,05 (0,176 > 0,05). Berdasarkan pernyataan tersebut, dapat disimpulkan bahwa variabel ukuran perusahaan tidak berpengaruh terhadap audit delay. Nilai F-hitung sebesar 8,755 dan F-tabel sebesar 2,786 atau F-hitung > F-tabel dengan nilai signifikasi yaitu 0,000 < 0,05. Berdasarkan pernyataan tersebut, dapat disimpulkan bahwa variabel profitabilitas, solvabilitas, dan ukuran perusahaan secara simultan (uji-f) atau secara bersama – sama berpengaruh terhadap audit delay.

This research is a quantitative research type. Aims to determine the effect of employee discipline and supervision on employee performance at the Maluku Province Community and Village Empowerment Office against the background of problems regarding employee performance that have not been maximized. The sample in this study amounted to 41 respondents. The data collection techniques used were observation, questionnaires using multiple linear regression analysis models, and classical assumption tests. The results of this study indicated that the effect of employee discipline on employee performance partially provided an effective contribution of 75.3%. The effect of supervision on employee performance partially provided an effective contribution of 75.5%. Simultaneously, employee discipline and supervision made an effective contribution of 71% to employee performance, and 29% was influenced by other variables not examined by researchers. This is seen based on the value obtained from data processing using the SPSS version 26 application, which showed that the significance value (sig) of the T test and F test is smaller than the probability value of 0.05. In improving employee performance, of course, other variables are needed to encourage better employe performance.

This study aims to analyze the comparison of stock prices and volume at PT. Kalbe Farma Tbk before and during covid-19 pandemic. Type of this research used is descriptive quantitative analysis. Data analysis techniques using Paired Simple T-Test with SPSS 25. Based on the results of the Paired Sample T-Test on the stock price of PT. Kalbe Farma Tbk can be concluded that the significance value is 0.733 (p > 0.05). So Hi is rejected, Ho is accepted, which means there is no significant difference to the stock price of PT. Kalbe Farma Tbk, before and during the covid-19 pandemic. Based on the results of the Paired Sample T-Test on the stock volume of PT. Kalbe Farma Tbk can be concluded that the significance value is 0.043 (p < 0.05). So, Hi is accepted, Ho is rejected, which means that there is a significant difference in share volume.

The purpose of this study was to determine the input analysis of Team Composition (HOCH MODEL) Lecturer of the Faculty of Economics and Business, University of Riau. Primary data wa s collected through a questionnaire as a tool to prove the results of the study, the dat analysis technique in this study used SPSS, the sampling technique that has been selected is the Descriptive Analysis method (82 Lecturer of the Faculty of Economics and Business, Riau University). The results show that: 1) Surface Level Diversity at the Faculty of Economics and Business, Riau University is very good with E-learning 2) Deep Level Diversity at the Lecturer at the Faculty of Economics and Business, Riau University agrees that Deep Level Diversity can lead to good things in the Team Composition 3) Knowledge, Skills,  Ability at the Lecturer of the Faculty of Economics and Business, University of Riau agrees that Knowledge, Skills, Ability are very important when carrying out Elearning learning 4) Other Individual Diferences at the Lecturer of the Faculty of Economics and Business, University of Riau agrees that Other Individual Diferences are very important important to do in a team in carrying out E-learning learning

This research aims to examine the influence of hedonistic style, spiritual intelligence, and financial literacy on students' personal financial management   at   the   Faculty   of   Economics,    Indonesian   Christian University,  Toraja.  This  research  utilizes  quantitative  methodologies. There  are 1,845  students  enrolled  in the Faculty  of Economics  at the Indonesian Christian University Toraja. The Slovin formula was applied to 95 individuals as research samples. Primary data and secondary data are the types of data that are used, and the SPSS version 25 program is used to manage them. Questionnaires  utilizing the probability sampling approach, proportionate  stratified random sampling, are among the data collecting methods. This research employs instrument test, classical assumption test, multiple linear regression analysis, and hypothesis testing as data analysis approaches. At a significance level of 5%, the results of the  study  indicated  that  financial  literacy  did  not  have  a  significant positive influence on the personal financial management of students, whereas the hedonistic  style variable had a positive but non-significant effect. Spiritual intelligence has a beneficial and significant impact on the financial management of pupils. Styles of hedonism, spiritual intelligence, and financial literacy all have positive and significant effects on personal financial management, as evidenced by the estimated F value of 32.210, which is more than the F table value of 2.705 and has a significance level of 0.000 less than 0.05.

This study focuses on location, product innovation, and service quality affecting consumer satisfaction. In addition, the investigated question is “Do location, product innovation, and service quality have an influence on customer satisfaction at Café Maballo?” Furthermore, the objective of this study was to find out to what extent the effect of location, innovation, and service quality on consumer satisfaction at Café Maballo. The employed data collection method was a questionnaire. The collected data were then analyzed using a validity test, reliability test, normality test, hypothesis testing, multiple regression analysis, t-test, F test, and coefficient of determination (R2). To facilitate the data processing, researchers used SPSS v. 25. The results of the t-test examining the effect of location on customer satisfaction showed that t_count was > t_table (0.734 > 1.66792) with a significant level below 0.1 (i.e., 0.000). Thus, the location does not have a significant effect on customer satisfaction at Café Maballo. Furthermore, H_O is accepted, meaning that the location does not partially affect customer satisfaction. In addition, the results of the t-test examining the effect of innovation on customer satisfaction presented that t_count  was > t_table (3.253 < 1.66792), indicating that innovation has a positive and significant influence on customer satisfaction at Café Maballo. Additionally, the results of the t-test examining the effect of service quality on satisfaction revealed that t_count  was > t_table (3.455 > 1.66792). Therefore, H_a is accepted, meaning that service quality affects consumer satisfaction at Café Maballo. Apart from that, the results of the F test showed that F_count  was > F_table (19.203 > 3.13), indicating that location, innovation, and service quality simultaneously influence customer satisfaction at Café Maballo. Furthermore, the coefficient of determination presented an R-squared of 0.462 or 46%. This shows that the percentage of the influence of the independent variables on the dependent variable is 46% while the remaining 54% is from the influence of other variables not observed in this study.

Companies that have been listed on the Indonesia Stock Exchange are required to submit audited annual financial reports to the public, which information will then be used by interested parties for consideration in making decisions. However, in fact not all issuers are able to publish their annual financial reports on the Indonesia Stock Exchange. So that this study aims to determine the effect of financial performance on the delay in the publication of audited financial statements mediated by audit report lag. The object of research is issuers with consumer cyclicals and consumer non-cyclicals sectors and late in publishing their audited financial reports, observation period 2017-2021. The sampling technique used purposive sampling and resulted in 46 samples. The research method used is statistical t test, path analysis and Sobel test using the help of the IBM SPSS version 26 program. The results of this study indicate that profitability has an effect on audit report lag, profitability has no effect on delays in the publication of audited financial statements, audit report lag affects delays publication of audited financial statements, and audit report lag succeeded in mediating profitability against the delay in publication of audited financial statements.

Penelitian ini dilakukan untuk mengetahui apakah reward dan komitmen organisasi mempengaruhi disiplin kerja karyawan. Sampel yang digunakan dalam penelitian ini berjumlah 68 karyawan di PT. PLN (Persero) UP3 Makassar Utara. Kemudian Teknik pengumpulan data yang dilakukan dalam penelitian ini menggunakan metode observasi, wawancara dan angket. Teknik analisis data yang digunakan adalah regresi linear berganda dengan menggunakan Statistical Product and Servise Solution (SPSS) V.25.  Hasil penelitian ini menunjukkan bahwa secara parsial variabel reward (X1) dan komitmen organisasi (X2) memiliki pengaruh positif dan signifikan terhadap disiplin kerja dan variabel reward (X1)memiliki pengaruh positif dan signifikan yang lebih besar dibandingkan dengan komitmen organisasi (X2). Secara simultan kedua variabel bebas reward (X1) dan komitmen organisasi (X2) berpengaruh positif dan signifikan terhadap variabel terikat yakni disiplin kerja(Y).

Meningkatkan hasil produk yang berkualitas tinggi menjadi salah satu tujuan utama dari kegiatan proses produksi yang dilakukan pada suatu perusahaan manufaktur. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas bahan baku dan proses produksi terhadap kualitas produk secara parsial dan simultan pada PT. XYZ. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan jumlah responden 176 karyawan bagian produksi. Instrumen yang digunakan dalam penelitian ini ialah kuesioner (angket) dan studi pustaka. Pengujian kualitas pada instrumen penelitian yaitu uji validitas dan uji reliabilitas. Analisis data yang dilakukan adalah analisis deskriptif kuantitatif dan korelasi, sedangkan untuk pengujian hipotesis menggunakan analisis regresi linier berganda dengan bantuan Statistical Package for Social Sciences (SPSS) 26. Hasil penelitian ini menjelaskan bahwa terdapat hubungan yang positif dan signifikan antara kualitas bahan baku dan proses produksi terhadap kualitas produk dengan nilai R-Square sebesar 0,487. Analisis ini hanya dilakukan pada satu perusahaan manufaktur dan tidak memperhitungkan variabel lain atau variabel moderator yang ikut mempengaruhi kualitas produk.

This study aims to determine the effect of partially significant career development on employee job satisfaction at the Department of Communication and Informatics Statistics Bima Regency, to determine the effect of partially significant work motivation on employee job satisfaction at the Department of Communication and Informatics Statistics Bima Regency, to determine the development of career and work motivation simultaneously have a significant effect on employee job satisfaction at the Department of Communication and Informatics Statistics Bima Regency. The instrument in this study used a questionnaire with a Likert scale. The population in this study was 61 employees consisting of 41 civil servants, 7 regional honorary employees, and 13 non-permanent employees at the Department of Communication and Information, Bima Regency. The sample in this study were 41 civil servants with the sampling technique used, namely the purposive sampling technique. Data collection techniques using observation, interviews, questionnaires, documentation. The data analysis technique uses validity test, reliability test, multiple linear regression test, classical assumption test, multiple correlation coefficient test, coefficient of determination, t test and f test with the help of SPSS version 22 for windows. The results showed that career development had no significant effect on employee job satisfaction, work motivation had a significant effect on employee job satisfaction, career development and work motivation had a significant effect on employee job satisfaction at the Department of Communication and Informatics Statistics Bima Regency.  

Penelitian ini dilakukan bertujuan untuk menjelaskan Pengaruh Persepsi Harga, Cita Rasa, dan Promosi terhadap Loyalitas Konsumen di Kober Mie Setan. Variabel dalam penelitian ini adalah Persepsi Harga (X1), Cita Rasa (X2), Promosi (X3), dan Loyalitas Konsumen (Y). Penelitian ini menggunakan teknik pengumpulan data berupa observasi,wawancara, dan penyebaran kuesioner atau angket pada konsumen Kober Mie Setan Kediri. Pada penelitian ini memiliki populasi sejumlah 350 responden serta sampel sejumlah 187 responden dengan teknik analisa uji instrumen, uji prasyarat analisis, dan pengujian hipotesis diharapkan dapat menjawab empat rumusan masalah dalam penelitian ini. Analisa dikerjakan dengan Software SPSS for Windows versi 25. Berdasarkan hasil uji yang dilakukan, maka dapat disimpulkan bahwa: 1) Persepsi Harga (X1) secara parsial berpengaruh signifikan terhadap Loyalitas Konsumen (Y) di Kober Mie Setan; 2) Cita Rasa (X2) secara parsial berpengaruh signifikan terhadap Loyalitas Konsumen (Y) di Kober Mie Setan; 3) Promosi (X3) secara parsial berpengaruh signifikan terhadap Loyalitas Konsumen (Y) di Kober Mie Setan; Persepsi Harga (X1), Cita Rasa (X2), dan Promosi (X3) secara simultan berpengaruh signifikan terhadap Loyalitas Konsumen (Y) di Kober Mie Setan