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This community partnership program focuses on using digital technology with utilize digital technology and information to help develop MSMEs in food sector. The partner in this activity is MSME Nugget which currently still has limitations in terms of production, management, and marketing. The purpose of the activity partnership to the community is to provide solutions to challenges that owned by MSME nuggets by carrying out activities that are able to empower employees of MSMEs. The method used is to conduct observations and interviews with the chairman and the entire business management team. The solution offered to overcome the problem of low production is by developing production support equipment consisting of meat grinders, machines steamers, and nuggets fryers and also delivering how to use those equipment training. The solution to the problem of untidy MSME management is by delivering entrepreneurship training. Meanwhile, solutions for marketing what is still limited is providing training on the use of social media and marketplaces and using strong branding on products. It is hoped that the implementation of this solution will have a positive impact on MSMEs. Impact related to production problems is increasing production to 6 times, related to management is the availability of a neat management and related marketing is increasing the reach of marketing to become wider.

In the digital era, the transformation of payment methods has become crucial to enhancing business efficiency and competitiveness, especially for street vendors in the Gelora Bung Karno (GBK) Senayan area. The implementation of the Quick Response Code Indonesian Standard (QRIS) among street vendors enables quick, safe, and simple digital transactions, supporting financial inclusion and reducing risks associated with cash handling. The QRIS awareness program conducted at GBK Senayan aimed to improve vendors' understanding of the benefits of digital payments, such as better financial management, reduced need for change, and increased security. This initiative included hands-on training, distribution of informative brochures, and direct practice to equip vendors with essential digital skills. As a result, 70% of vendors who participated in the program began using QRIS, and a positive shift in attitudes toward digital payment technology was observed. Primary challenges included limited technological understanding and unstable internet access; however, these can be addressed through ongoing technical support and assistance from technology service providers. With appropriate support, QRIS adoption among street vendors is expected to continue, enhancing competitiveness and ease for both vendors and consumers in the digital age.

Objective: to determine trends in consumer legal protection in the digital economy era from various industries in Indonesia based on article reviews. Method: secondary data in the form of articles that match the research objectives with a publication period of 2014-2023, obtained online from Emerald, Elsevier, and Google Scholar. The analysis was carried out using Systematic Literature Review (SLR), using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach. Results: The data search obtained 341 articles, and those that met the inclusion criteria were 9 (nine) articles with publication years 2019–2023 , in the fields of e-commerce, fintech, and online transportation. Article on cases of transactions via e-commerce and online transportation using UUITE No. 19 of 2016, and UUPK no. 8 of 1999. This regulation has not been able to meet increasingly dynamic market conditions and very sharp competition in the business world, so it has not been able to provide legal certainty to consumers. Problems in the fintech P2P lending sector use the legal basis of POJK No. 77 of 2016 concerning Information Technology-Based Money Lending Services. Regarding this regulation, it is still subjective, so it cannot provide protection to customers. In fact, there are still many illegal fintech loans found, thus outside the responsibility and authority of the OJK. Novelty: trends obtained from previous research regarding consumer legal protection. Future Research Agenda: conducting a study on the future of law in the digital economy era regarding obstacles in harmonizing various regulations.

The purpose of this University of Riau KKN activity is to provide assistance to UMKM in terms of utilizing digital technology to market products and improve product branding, especially for UMKM in Sungai Siput Village. There are 3 UMKM in Sungai Siput Village, namely UMKM that sell oyster mushrooms, handicrafts and herbal medicine, which are experiencing a decline in sales so they need to implement new strategies, one of which is product branding and digital marketing. Assistance is provided to utilize technology to increase sales, create logo designs for social media and also to be used on packaging, so that people can get to know the product itself better. The result of this activity is the formation of a new logo and a new name for product branding from UMKM. Apart from that, UMKM owners also receive education regarding the theory of digital product marketing through effective and targeted social media.

The rapidly increasing progress of the times requires us to be able to keep up with the developments of the times. One thing that continues to improve rapidly as time goes by is digital technology. Digital technology is currently very necessary for every aspect of life in the fields of education, government, health and other aspects. One of the current focuses is graphic design, where graphic design is very necessary to support aspects of human life. To equip the younger generation with the basics of graphic design to make it easier to participate in current developments, design schools are carried out. This design school is focused on training in using the Canva application. Graphic design is a form of communication through visualization so it can be a very effective form of communication media. This design school training is aimed at training every element of society to be able to grow and develop their soft skills so that they are able to participate and compete in this era to become someone who is successful and successful in developing creativity and quality of work.

Purpose – Using a Literature Review, the purpose of this research is to see and discuss the negative impact of emerging digital technology on the mental well-being of employees. Next, this article explores various efforts that can be made to overcome digital stress, both efforts that can be made by companies, leaders and managers, as well as employees themselves. Design/methodology/approach – Directed literature review is carried out to search for relevant sources on Google Scholar to form the basis of research. Findings – Based on these findings, technological advances in the world of work have been proven to be able to increase productivity and provide access to the desired information. However, excessive use of technology can actually have a negative impact on employees' mental health due to digital stress. Therefore, it is necessary to implement measures that can be taken to help overcome this. Originality/value – Apart from conducting a LR analysis of the problems to be discussed, which are limited in the field, this paper also underlines the need for ongoing discussions apart from previous discussions to increase our understanding of the impact of digital stress.

This study emphasizes the importance of realizing and maintaining work-life balance in today's work environment. This chapter outlines the meaning of this balance, examines how it affects individual well-being and organizational productivity, and explains the factors that influence it. We also discuss ways to achieve better balance in daily routines, including work flexibility, time management, and social support. The digital era has brought significant changes to the way we work and live our daily lives. As technology advances, the concept of work-life balance is becoming increasingly important in both professional and personal lives. This article explains the key challenges individuals face in achieving work-life balance in the digital age, and provides solutions that can help overcome these challenges.

Counseling has experienced changes in its implementation process along with the progress and development of technology today. This research aims to explain strategies in Pastoral Counseling in the Digital Era: Case Studies of Contemporary Churches. This research uses a literature study with a case study approach. The results of this research show that there are 2 strategies in Pastoral Counseling in the Digital Era, namely strategies in the form of challenges, one of which is in the field of counseling. In this counseling, social media has become an important platform for communicating with the congregation.

In general, there are still several obstacles standing in the way of MSMEs' growth in Indonesia. The main challenge MSMEs in Majalaya District, Bandung Regency, encounter when running their enterprises is marketing. Due to the significant influence that marketing effectiveness has on corporate growth, stakeholders need to take this seriously. Additionally, MSMEs' ability to thrive is largely dependent on their brand's power to raise its market share due to the increasingly fierce competition that exists among business actors nowadays. The main objective of the program is to help MSMEs understand the principles of marketing strategy and the marketing mix. The implementation method for the counseling is using Zoom Meeting as the medium. The activity was preceded with a presentation of the questions, answers, and material. Following that, a participant's business case study was conducted, and the participants had a discussion.

Purpose − In the ever-evolving digital era, the paradigm of employee compensation and rewards is also undergoing a fundamental transformation. Digital Compensation and Rewards concepts have emerged as a response to these changes, with a focus on building adaptive performance systems, innovative bonus approaches, and flexibility in employee rewards. Overall, the Digital Compensation and Rewards paradigm brings modern concepts to human resource management. In the digital era, employee compensation and reward systems are experiencing fundamental changes. The use of technology allows for more efficient implementation of performance-based systems. Findings- The results of the literature review show that technology has a significant positive impact on the employee recruitment stage. Apart from that, the implementation of digital compensation and rewards is also an integral part of employee performance. Design/methodology/approach- By using data-based performance assessments with digital platforms, companies can collect and analyze employee performance data in more detail. This allows for more objective and accurate assessments, as well as providing opportunities for appropriate recognition of individual contributions. Practical implications- Involves improving the recruitment process through the use of digital technology and social media, adjusting the compensation system to include digital performance bonuses and application-based incentives, flexibility in providing rewards tailored to individual preferences, the use of data and analysis to measure employee performance accurately, as well as development of HR skills in integrating digital technology in human resource management. By paying attention to these practical implications, companies can improve their human resource management strategies to face the challenges and opportunities in the digital era, which can support organizational growth and success. Originality/value- This research presents an innovative view of how organizations can use digital technology and more flexible bonus systems to increase employee motivation and productivity. With a focus on the digital era, this paper provides insight into the importance of adapting to technological changes in human resource management. The value of this paper is that it provides practical guidance for companies seeking to improve their human resource management strategies to optimize employee performance and rewards in the ever-changing digital era.

Dalam era digital saat ini, platform perdagangan elektronik seperti Tokopedia dan Shopee telah menjadi sarana utama bagi pelaku usaha kecil dan menengah (UKM) untuk menjual produk mereka secara online. Di sisi lain, aplikasi mobile memainkan peran krusial dalam meningkatkan aksesibilitas dan kenyamanan bagi penjual dan pembeli. Artikel ini membahas pemanfaatan aplikasi Android GAWAY sebagai alat yang mampu mengoptimalkan penjualan gerabah melalui platform-platform tersebut. Penelitian ini menggambarkan proses implementasi GAWAY dalam mengelola aspek penjualan, mulai dari pengaturan produk hingga manajemen pesanan. Metode analisis data melibatkan pemantauan statistik penjualan, interaksi pelanggan, dan tingkat kepuasan melalui fitur GAWAY. Hasil penelitian menunjukkan bahwa pemanfaatan GAWAY secara signifikan meningkatkan visibilitas produk, interaksi pelanggan, dan akhirnya peningkatan penjualan gerabah di platform Tokopedia dan Shopee. Artikel ini memberikan wawasan tentang pentingnya integrasi teknologi aplikasi dengan platform perdagangan elektronik untuk mendukung pertumbuhan UKM dalam ekosistem digital.

Online marketing, also known as digital marketing, involves promoting products or services through digital mediums such as the Internet, mobile devices, and social platforms. It involves using different strategies to achieve business goals, such as increasing brand awareness, generating leads or customers, increasing sales, and building relationships. customer system. Phishing is a technique in which scammers attempt to trick victims into providing personal information such as passwords, credit card numbers, or other financial information by pretending to be a trustworthy organization through fake email or fake website.  

Kuliah Kerja Nyata (KKN) is a real implementation of the responsibilities of lecturers and students in carrying out the Tri Dharma of Higher Education, especially in the aspect of community service. This activity focuses on the involvement of universities with the Gaum village community, with the main objective of increasing community understanding of financial literacy and digitalization of Micro, Small and Medium Enterprises (MSMEs) in the digital era. Community service activities are carried out through various programs, including surveys of MSMEs, counseling on digitalization and financial literacy, socialization of financial protection, and guidance to MSMEs. The results of these activities indicate an increase in community spirit and understanding, especially MSME players in Gaum village, in managing financial aspects and utilizing digital platforms for marketing. Thus, this KKN creates a positive synergy between universities and local communities, supporting the development of micro-economies in the current digital era.

In the digital era and now it stimulates human life in the world to adopt new patterns such as eating patterns and so on. The current era of information technology and globalization has brought many changes to people's lives, including changes in lifestyle, especially diet. Consuming excessive amounts of fast food can cause various health problems, such as obesity (overweight), diabetes (diabetes), hypertension (high blood pressure), atherosclerosis (hardening of the arteries), coronary heart disease, appendicitis (appendicitis), stroke, cancer. , and others (Amalia et al., 2022). Appendicitis is a health problem that often occurs in Indonesia. Appendicitis requires surgical intervention, because it is an acute inflammation (Rahayu et al., 2021).

In today's digital era, the economy is a very important aspect for every human life in order to meet every need such as clothing, food and shelter. In Islam, every human being is encouraged to compete in trying, but Islam underlines that the intended effort should be in terms of goodness not the other way around which can plunge people into satanic acts. In this study the method used is a qualitative method. The informants in this study were eight traders and three buyers. The type of data used is primary data with data collection techniques in the form of observation, interviews and documentation. Checking the validity of the data is done by testing the internal validity (credibility), preparing a triangulation plan, identifying informants and participants. Based on the results of this study indicate that the competition between traders in the Keramat Tinggi Market, Muara Bulian District includes five principles, namely unity (unity), balance (fairness), free will, responsibility, and truth. Of the five principles, most of the business competition activities carried out by traders are in accordance with Islamic business ethics, although there are some traders who carry out unfair business competition and conflict with Islamic business ethics, namely traders with large capital, setting prices below the prices of other traders and there are Merchants who report that the quality is not in accordance with their merchandise with the aim of turning off other traders and can harm the buyer. In implementing the five principles of Islamic business ethics there are obstacles to the principle of responsibility because there are some traders who actually provide insurance or compensation to the buyer if there is a defect in the goods and also some do not provide insurance to the buyer if there is a defect in the goods. But this happens not for the sole reason of making a profit, but to minimize the losses that occur.  

The digital revolution has fundamentally changed the educational paradigm, influencing the way of learning, teaching and interacting in the educational environment. In responding to the challenges and opportunities presented by this technological era, the concept of "Freedom to Learn" emerged as an approach that empowers students to be active and independent in the learning process. This article discusses how the Merdeka Belajar approach can increase students' competitiveness in the technological era by combining the potential of the digital revolution in education. In the initial stage, the article introduces the concept of Merdeka Belajar which places students at the center of the learning process. By giving students the freedom to choose the time, method and learning materials according to their interests and abilities, this approach aims to increase students' motivation, creativity and participation in learning. Next, the article discusses the use of technology in education, including e-learning, learning videos, online learning platforms and educational applications. The use of this technology allows students to access various learning resources more easily, expand the range of knowledge, and increase learning efficiency. Technology integration is key in supporting the implementation of the Merdeka curriculum and providing an interactive and interesting learning experience for students. In addition, the article highlights the importance of developing digital literacy abilities, technological skills, and an understanding of digital ethics for students in an era of ever-developing technology. Merdeka Belajar plays an important role in helping students hone these skills, so they can be better prepared to face the challenges of the digital world. The article also examines the challenges and obstacles in combining Merdeka Belajar with technology, such as limited access to technology, lack of training for teachers, and concerns about data security . Solutions and strategies to overcome this obstacle are also discussed in the article. In its conclusion, the article underlines the importance of adopting the Independent Learning concept integrated with technology to bring innovation in education. This approach can improve the quality and relevance of learning, prepare students to face the challenges of the technological era, and increase their competitiveness in facing an increasingly digital future.    

The background is financial reports have not complied with accounting standards and no digital-based financial system innovations. This will affect banking decisions to provide financing assistance and MSMEs difficulties in sustaining their business. This service aims to improve the quality of financial reports and digital-based financial innovation (fintech) then MSMEs can be highly competitive and continuously reduce banana stem waste in Cimenyan. The method used is training & mentoring so that more "bankable" to prospective borrowers from banks and a more updated financial application system is produced. The finding is the reduction of banana stem waste in Cimenyan. The implication, training program, that in the end the bank approves the application for funds. The output is partners have knowledge about financial reports that are according to standards, more practical in the fintech era. They can be highly competitive and profitable for the MSME industry on a national and international scale.  

The role of fractal geometry in analyzing growth patterns of tropical plants and its application in precision agriculture has become an emerging interdisciplinary topic in the modern era. Tropical plants often exhibit complex and irregular structures that cannot be fully described by conventional Euclidean geometry. This study aims to examine fractal-based mathematical models to identify self-similar patterns in tropical leaves and to explore their potential for optimizing precision farming practices. The methodology employs image-based mathematical analysis, using digital images of tropical plants to measure fractal dimensions and quantify growth complexity. The findings reveal that consistent fractal patterns can be observed across different species of tropical plants, particularly in leaf venation and branching structures, indicating a universal growth principle. Such patterns demonstrate high predictive potential for estimating biomass, monitoring plant health, and assessing responses to environmental changes. Furthermore, the study highlights how fractal-based approaches, when combined with precision agriculture technologies, can improve resource efficiency by supporting accurate irrigation scheduling, soil quality monitoring, and yield forecasting. The implications extend to sustainable agricultural development, as fractal analysis provides a scientific foundation for balancing productivity with environmental preservation. In conclusion, this research underscores the significance of fractals not only as mathematical concepts but also as powerful analytical tools with practical benefits, offering new pathways to advance digital farming, ecological monitoring, and sustainable food security in the modern era.

Mathematics anxiety has long been recognized as a barrier to student achievement, particularly in an era where digital technologies are reshaping education. This study aims to investigate the role of cognitive psychology in modern mathematics learning as a means of reducing math anxiety and enhancing numerical creativity among digital generation learners. Employing an experimental classroom design informed by neuroeducation principles, the research explored how interventions rooted in cognitive regulation, emotional control, and cognitive load management influence student outcomes. Data were collected through pre-test and post-test instruments measuring levels of math anxiety and creativity in numerical problem-solving. The findings demonstrate a significant reduction in mathematics anxiety following the implementation of the neuroeducation-based intervention. Simultaneously, students exhibited marked improvements in creative approaches to numerical challenges, indicating that addressing psychological factors is essential to unlocking mathematical potential. These results highlight the importance of integrating cognitive psychology into mathematics instruction, moving beyond procedural learning toward a holistic approach that considers students’ emotional and cognitive states. The implications extend to educators, curriculum designers, and policymakers, suggesting that modern mathematics education should balance cognitive development, emotional well-being, and creative problem-solving skills to prepare students for the challenges of a rapidly evolving digital world.

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.