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One of the factors that will affect the company's survival is pricing. Price is a measure to be able to know how much the value of a good and service. The price also determines the success or failure of goods or services will be sold in the market, because the price is the value of an item expressed in units of money. In addition, the price is used as a benchmark or starting point for other pricing or price is a suggestion liaison between buyers and sellers. This means that prices are determined by demand and supply will be a product or service that has been customized.

Underpricing merupakan sebuah fenomena initial public offering yang sering terjadi di pasar modal dan telah dibuktikan oleh para peneliti. Penelitian ini bertujuan untuk menganalisa pengaruh current ratio, return on asset, debt to equity ratio, reputasi undewriter dan jenis industri terhadap underpricing. Metode sampling yang digunakan adalah purposive sampling pada sampel perusahaan yang melakukan initial public offering (IPO) yang terdaftar di Bursa Efek Indonesia selama periode 2020-2021.  Metode penelitian yang digunakan adalah Analisis Regresi Linear Berganda, dengan bantuan Microsoft Excel dan Eviews9. Dengan hasil penelitian menunjukkan bahwa secara simultan current ratio, return on asset, debt to equity ratio, reputasi undewriter dan jenis industri mempengaruhi underpricing sebesar 55.35%. Secara parsial current ratio berpengaruh negatif terhadap underpricing sebesar 0.0480 < 0.05 dan debt to equity ratio berpengaruh positif terhadap underpricing sebesar 0.0002 < 0.05, sedangkan return on asset, reputasi undewriter dan jenis industri tidak berpengaruh secara signifikan terhadap underpricing.

Business development in the world has entered the era of free competition not only in a small scope but a large scope, this creates fierce competition between companies. Efforts made by a company to win a market by providing advantages in competition, analyzing competing companies, and implementing effective marketing strategies. This study uses Literature Review research with the results of research that management strategies are oriented towards developing macro strategies such as product strategy development, pricing implementation strategies, acquisition strategies, market development strategies, financial and other strategies. The steps of strategy management include: internal and external environment scanning (Internal &; External Scanning), Strategy Formulation, Implementation, Function Control and Evaluation.

Information systems in modern times now have a fairly important role in the progress of an organization, including in the business world. The obstacles that often arise in Small and Medium Enterprises (SME) namely on a transaction system that is still manual, with using paper to archive company data. Thus it will clearly make it difficult to control financial report data and transaction data. For this reason, it is important to earn for a certain system which able to help process transaction data and reports, which can also be useful for interested parties to overcome these obstacles. The required application system is an Accounting Information System. This research was conducted using quantitative analysis methods, namely by collecting accurate data. The aim of this research is none other than to analyze the effect of management information systems on decision making at Desi stores. The data collection method used by researchers is to create a questionnaire. The sample studied was 20 respondents using simple linear regression data analysis techniques. The influence of information systems in making decisions on selling prices at Desi Store is 67.4%. As the result of this research we can see that accounting information system for ‘Desi stores’ has played an effective and efficient role as a management tool in making pricing decisions, because most of the selling prices in 'Desi stores' use prices suggested by the official salesperson of these products. However, data processing and recording of company financial reports at 'Desi stores' still use a fairly simple method, namely with using paper to archive company data.

The purpose of this study is to analyze how the company's strategy dominates the international market.  PT Indofood Sukses Makmur Tbk is one of the companies that is able to enter the international market.  The products of PT Indofood in this study sell their products in several countries.  This type of research is descriptive qualitative research, namely scientific investigation that aims to understand a phenomenon in its natural social context through a process of in-depth communicative interaction between the researcher and the phenomenon being studied.  From the results of this research, Indomie is the instant noodle brand of PT Indofood Sukses Makmur Tbk in Indonesia and is the largest instant noodle producer in the world with 16 factories that produce 15 billion packs of Indomie each year.  Indomia is also exported to more than 60 countries around the world.  The application of continuous innovation, namely the construction of factories abroad, product strategy, quality maintenance, pricing strategy, distribution strategy, promotion strategy, customer relationship (consumer relationship building strategy).

The platforms are usually owned by individuals, in the village of Pangkalan Dewa, West Kotawaringin Regency, there are 5 palm oil platforms, one of which is the CV Ibrahim Putra platform. Many farmers sell their oil palm harvests to the CV Ibrahim Putra platform, this can be seen from the farmer data in 2021 that there are 200-250 permanent farmers who sell their oil palm harvests to the CV Ibrahim Putra platform. on the other platforms there are less than 100 farmers. This type of research is field research. Subjects consist of employees and farmers who sell their crops to the CV Ibrahim Putra platform. The technique of determining the subject is purposive sampling. The data analysis is data collection, data reduction, data presentation, and conclusion drawing and verification. The buying and selling system of the CV Ibrahim Putra platform is to pick up the fruit to the farmer's land or the farmer delivers it directly to the CV Ibrahim Putra platform, then the fruit is weighed using a ram scale, the fruit that has been weighed will be paid by the platform in cash with a receipt of the sale. The buying and selling system of the CV Ibrahim Putra platform in terms of transactions and pricing is legal according to Islam because there are no violations of Islamic sharia provisions. The presence of the CV Ibrahim Putra platform has a positive value for farmers and can improve the economic welfare of oil palm farmers.

This study aims to determine the integration level of Southeast Asian stock market with the world stock market using an international capital asset pricing model. The countries that were sampled in this study were Indonesia, Malaysia, Philippines, Singapore and Thailand. The sample period starts from January 2000 until August 2016. This study uses an partially-segmented international capital asset pricing model by including the assumption of residual that were correlated between asset pricing equations. Because of this assumption, the seemingly unrelated regression (SUR) estimation method is more appropriately compared to the ordinary least square (OLS) method. The results of this study indicate that the integration level of Southeast Asian stock market varies. The Singapore and Thailand stock markets are fully integrated with the world stock market, the Indonesian and Malaysian stock markets are partially integrated with the world stock market, while the Philippine stock market is segmented with the world stock market. This finding shows the difference in the effectiveness of the stock market liberalization process in Southeast Asia

The increased garbage creation in Maros may motivate businesses to become more concerned with environmental sustainability. Armour Coffee's green marketing strategy begins with the brand logo and extends to the firm's vision and objective. According to statistics from the top brand index, Armour Coffee remains the least popular local coffee shop in Indonesia, which is both a phenomena and a problem in this study. Based on the findings, the study concludes that Green Product and Green Place have a favourable influence on Interest in Purchasing Armour Coffee in Maros. Meanwhile, Green Price and Green Promotion had little influence on Interest in Purchasing Armour Coffee in Maros. Simultaneously, green product, green pricing, green location, and green promotion (green marketing mix) impact interest in purchasing Armour Coffee in Maros.

The purpose of this study is to assess the impact of different components of the green marketing mix. Specifically, the impact of green product, green pricing, green location, and green advertising on Armour Coffee purchase intentions in Maros Regency. The data utilised in this study was collected from 63 customers who had previously made purchases at the Armour Coffee location in Maros and was rigorously tested for validity, reliability, and classical assumptions. Data was collected via purposive sampling, and the results were analysed using multiple linear regression aided by the Statistical Package for Social Sciences (SPSS). Three of the five hypotheses analysed have empirical evidence to support them. Empirical results reveal that eco-friendly product and eco-friendly location qualities are favourably connected with purchase intention, whereas no significant influence is detected in regard to eco-friendly pricing and eco-promotions.

Perhitungan harga pokok produksi (HPP) adalah salah satu aspek penting dalam menjalankan kegiatan usaha dan salah satu hal yang perlu diperhatikan  untuk menentukan harga jual produk. Selain itu perhitungan harga pokok produksi dapat menunjukan besar laba yang diperoleh dari setiap produknya. Tujuan penelitian ini adalah untuk mengetahui perhitungan harga pokok produksi dan harga jual dari setiap produk di UMKM Empat Bintang.  Perhitungan harga pokok produksi yang digunakan adalah metode harga pokok proses (Process costing method), sedangkan untuk penentuan harga jual produk menggunakan metode cost plus pricing. Sistem informasi penentuan harga pokok produksi dibutuhkan untuk penentuan harga jual produk yang tepat, menghitung biaya produksi yang dibebankan setiap produk supaya mengetahui perolehan laba yang sesungguhnya. Rancang bangun sistem informasi perhitungan harga pokok produksi dengan bahasa pemrograman Microsoft Visual Studio.Net 2010, XAMPP sebagai server dan MySQL sebagai database. Hasil yang diperoleh dari sitem informasi ini yaitu dapat memperhitungkan harga pokok produksi sesuai jenis produk 

Competition in the business world is increasingly diverse, encouraging companies to compete in competing markets and consumers. This is what happened to the Takoto UMKM. This study aims to determine the marketing strategies used by UMKM Takoto to increase sales. This type of research is conducted using descriptive qualitative methods in the form of case studies on the Takoto UMKM business. This study aims: (1) to study the marketing strategy (marketing mix) of products at UMKM Takoto. (2) provide alternative marketing suggestions for UMKM Takoto products. The conclusions of this study are: (1) the product is considered good by consumers and already has 5 elements of product strategy such as product attributes, brand, packaging, and labels, but the product does not last long because it uses ingredients that do not contain preservatives; (2) the pricing strategy is oriented towards production costs so that in the future it can be considered for pricing by looking at the prices of competitors' products; (3) the promotion strategy of Takoto's UMKM pastries is still limited because it uses more personal selling rather than intense promotion through advertising; (4) Takoto's UMKM pastry products are marketed directly to consumers and through retailers, however the dominant marketing is direct to consumers so that the bargaining position is stronger because it does not depend on retailers.

           Many strategies that can be used to increase sales and attract consumers to buy products offered by manufacturers. One strategy that is widely used by companies is the marketing mix strategy. Marketing activities that focus on product self-focus, pricing, distribution policies, and means of promotion are known as the marketing mix or Marketing Mix. This study aims to evaluate the internal evaluation and indicators of the appropriate marketing mix strategy and is applied to increase the sales volume at Griya Manik-Manik Kaca Plumbon. This study uses a qualitative descriptive analysis method, by collecting data directly from the company by making observations, interviews according to the research subject. The results showed that the strategy adopted by Griya Manik-Manik Kaca Plumbon has worked well, where the four marketing strategy variables support and complement each other, and have different roles in marketing their products. We recommend that the owner of the Plumbon Griya Glass Bead UMKM should be upgraded with the marketing mix that has been applied. The strategy used by the company is good, but it would be better if the company plans to continue to improve strategies considering that many other competitors have issued similar products.  

PT Fastronic Makmur Sentosa (FMS) is an Authorized Dealer Smartfren which distributes products from Smartfren, like Staterpack prime, vouchers, modems and handsets doungle bandling. SMS Gateway application as a service functioned to integrate systems between customers with automated information systems, the customer service with the administration in order to obtain valid information. Customers can order products and access information easily via SMS without having to come directly to the PT. FMS information regarding pricing, promotion information, product specifications and ordering products for customers who are already registered. SMS Gateway application can also help customer service in its duty to serve customers with data that is clear and ter updates can be seen in the administration module. With the SMS Gateway Application to deliver information more quickly when customers need information, generate reports on the stock with a clear to the administration