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This research aims to analyze the branding strategy implemented by the Public Relations (PR) division of the Museum of Islamic Indonesia K.H. Hasyim Asy’ari (MINHA) in developing the identity of Indonesian Islam. Using a descriptive qualitative approach, data were obtained through observation, interviews, and documentation. The analysis applies Sicco Van Gelder’s brand strategy theory, which consists of three main dimensions: brand positioning, brand identity, and brand personality. The findings indicate that MINHA’s PR strategically and consistently implements branding through three key aspects: organizing public events, utilizing social media, and incorporating architectural design to reinforce the identity of Indonesian Islam. These strategies have successfully shaped the museum’s image as inclusive, educational, and youth-friendly, presenting a moderate and tolerant face of Indonesian Islam. The role of PR extends beyond promotion to become a driving force in conveying the narrative of Indonesian Islam through adaptive communication approaches. This study recommends optimizing additional digital platforms and developing an official website to further strengthen the museum’s branding on a broader scale.

Indonesia is a country that highly upholds the law, this is stated in the 1945 Constitution of the Republic of Indonesia. In line with these provisions, one of the important principles of a state based on law is the guarantee of equality for everyone faced with the law. The emergence of legal disputes related to land begins with objections related to claims for land rights, both regarding land status, priority and ownership, with the hope of obtaining administrative resolution in accordance with applicable provisions. The problem raised in this study is about court decision no. 148 / pdt.g / 2024 / pn in Tabanan. This study uses an empirical legal research method, namely research with field data as the main data source, such as interview results and observations. In addition, this research is also supported by normative data sourced from books and legislative studies. The purpose of this study is In general, this report aims to provide an overview of the settlement of criminal acts of court decisions in Tabanan. Based on the formulation of the problem How is the Implementation of Decision No.148/Pdt.G/2024/PN.Tab Regarding the Validity of Land Ownership Certificates, What legal remedies can be taken by legitimate heirs in the event of cancellation of the transfer of land ownership certificates. The results of the research conducted. It is known that the lack of concreteness of the Tabanan District Court's decision so that the settlement of civil cases is still ongoing, in process or ongoing, so far the parties involved are still trying to find a solution by collecting evidence and witnesses to resolve land disputes in Tabanan, the author concludes that the court has a central role in deciding cases and the author also advises all people before making land purchases and sales to check the completeness of documents, for example certificates.  

This study examines the capital market reaction at the sectoral level to the 2024 General Election in Indonesia, with the aim of providing deeper insight into how political events influence different industries. Using an event study methodology, the analysis is conducted over a 10-trading-day window surrounding February 14, 2024—the official election date—covering five days before and after the event. The research focuses on six major sectoral indices listed on the Indonesia Stock Exchange (IDX), namely Energy, Consumer Cyclicals, Financials, Basic Materials, Industrials, and Technology.Market reaction is measured through two primary dimensions: (1) changes in price valuation, represented by abnormal returns (AR), and (2) shifts in investor activity, measured through Trading Volume Activity (TVA), operationalized as the turnover ratio. Abnormal returns capture the extent to which price changes deviate from expected normal performance, while TVA reflects the level of investor engagement in each sector during the event window.To evaluate differences in market reaction across sectors, the Kruskal–Wallis test is applied for abnormal returns due to non-normal data distribution, and Welch’s ANOVA is used for TVA to account for heterogeneity of variances. The results reveal no statistically significant differences in abnormal returns across the six sectors, suggesting that price adjustments to election-related information occur uniformly across the market, reflecting a degree of informational efficiency. However, the analysis of TVA shows a highly significant difference among sectors. A Games–Howell post-hoc test further indicates that the Energy and Consumer Cyclicals sectors experienced notably higher trading activity compared to other sectors, especially the Financials sector, which recorded the lowest investor engagement.

This study aims to examine the influence of host interaction and flash sale discounts on consumer interest in live shopping on Shopee among the community in Surabaya City. The research employs a quantitative approach using a structured questionnaire as the primary data collection method. A total of 96 respondents, all of whom actively engage in online shopping via Shopee, were selected as the study sample. Data analysis was conducted using SPSS, applying both t-tests and F-tests to evaluate the hypotheses. The t-test results reveal that host interaction significantly affects consumer interest, with a t-count value of 5.252 exceeding the t-table value of 1.986, and a significance level of 0.000, which is below the 0.05 threshold. Similarly, flash sale discounts also demonstrate a significant effect on consumer interest, with a t-count value of 3.217 surpassing the t-table value of 1.986, and a significance level of 0.002, indicating statistical significance. Furthermore, the F-test results indicate that host interaction and flash sale discounts have a simultaneous and significant influence on consumer interest, as evidenced by an F-count value of 26.37 exceeding the F-table value of 3.9434, with a significance level of 0.000. These findings suggest that both host interaction and flash sale discounts play a crucial role in shaping consumer purchasing interest during live shopping events. The results highlight the importance for resellers and online sellers to enhance host engagement skills and strategically implement time-limited discount offers to attract and retain consumers. In the increasingly competitive e-commerce environment, optimizing these two factors may significantly contribute to improving customer engagement and driving sales performance. This research provides practical insights for online retailers seeking to strengthen their marketing strategies on live shopping platforms

Extreme weather events in Bintan Regency increased from 34 incidents in 2023 to 45 incidents in 2024, marked by strong winds and heavy rainfall, which caused damage to residential homes and disrupted community activities. This study aims to determine the mitigation strategies of the Regional Disaster Management Agency (BPBD) of Bintan Regency. This research uses a descriptive method with a qualitative approach. The study is based on Fred R. David’s theory (2016). The results of this study show that the Strategy Formulation has been fully implemented in formulating the vision and mission of BPBD Bintan regarding disaster mitigation. However, the identification of internal and external environments has not been optimal due to issues such as the wide geographical coverage of Bintan Regency and the lack of transportation facilities. The Strategy Implementation indicates that the execution by BPBD Bintan is not yet fully optimal, as some community members have not received the planned activities. The Strategy Evaluation shows that BPBD Bintan's performance has been optimal, as evidenced by the Government Institution Performance Report (LAKIP), which states that the agency has achieved 100% of its service targets for those who received services. However, field findings reveal that community understanding and preparedness are still lacking due to the absence of outreach and training programs, which are hindered by factors such as the unestablished Disaster-Resilient Villages (Destana/Katana). Nevertheless, the community perceives BPBD Bintan’s response in providing aid during disasters as satisfactory.

This study aims to explore the communication strategies implemented in the Corporate Social Responsibility (CSR) blood donation activities organized by McDonald’s in Solo City. The research adopts a descriptive qualitative approach to gain a comprehensive understanding of how communication plays a role in the success of these CSR initiatives. Data were collected through in-depth interviews with relevant stakeholders, direct observations during the CSR events, and the analysis of documentation related to the activities. The findings reveal that interpersonal communication is a key factor in the effective implementation of blood donation CSR programs at McDonald’s Solo City. This approach enables the establishment of strong relationships with strategic partners, particularly the Indonesian Red Cross (Palang Merah Indonesia/PMI) Solo City, which serves as the main collaborator in organizing the events. Furthermore, McDonald’s successfully engages and mobilizes opinion leaders within the community to disseminate information widely and encourage public participation. These opinion leaders, trusted by the local community, play an important role in influencing people’s awareness and willingness to participate in the blood donation activities. The success of the program is also supported by consistent follow-up communication, mutual trust, and the ability to adapt messages to the cultural and social context of the target audience. In conclusion, the research highlights that well-developed interpersonal communication strategies—characterized by trust, collaboration, and community engagement—significantly contribute to the effectiveness and sustainability of CSR blood donation programs. These findings imply that companies aiming to enhance their CSR initiatives should prioritize building and maintaining strong interpersonal communication channels with both partners and the community to achieve impactful and long-term results.

Agreement is one of the most important sources of engagement in civil law. In practice, agreements become the legal basis for parties to regulate mutual rights and obligations. As in credit agreements where credit agreements are one of the most common forms of agreements in banking practices and financing activities in Indonesia. This agreement becomes the legal basis for the relationship between creditors and debtors in the context of providing loan facilities. This article discusses the juridical aspects of credit agreements, starting from the elements of a valid agreement, the principles that underlie it, to the legal consequences that arise in the event of default or unlawful acts by one of the parties. The research was conducted using a normative juridical method that focuses on analyzing laws and regulations, especially the Civil Code and the Banking Law. The results of the study show that credit agreements are not only civilly binding, but also contain potential criminal law consequences in the event of misuse. Therefore, it is important for the parties to understand the contents and legal consequences of the credit agreement thoroughly.

Advances in digital technology have brought significant changes to various aspects of life, including socio-economic activities such as arisan (social gathering). Arisan, which was previously conducted conventionally, has now begun to transform into online arisan. This change offers several advantages, including ease of access, reduced time constraints, and a wider range of participation. However, behind this convenience, an equally important challenge lies the lack of regulation and oversight of online arisan practices, which are prone to legal threats. This study aims to examine the urgency of creating written agreements in the implementation of online arisan and examine their legal force as a form of legal protection for the actors, both organizers and members. Using a normative juridical method through a regulatory-statutory approach and case studies, this study emphasizes the importance of legal validity in civil relations formed through online arisan. Data were obtained through observation, interviews, and documentation, which were then analyzed through a process of data reduction, presentation, and drawing conclusions. The results of the study indicate that written agreements in online arisan have legally binding force as long as they meet the requirements for a valid agreement according to Article 1320 of the Civil Code. The existence of a written agreement can increase legal certainty, strengthen the legal standing of the parties, and serve as valid evidence in the event of a breach of contract. Therefore, creating a written agreement is crucial to avoid losses and strengthen legal protection in online arisan (social savings and credit) practices. Furthermore, a written agreement also reflects the good faith of the parties in carrying out their commitments professionally and responsibly. This serves as an important foundation for building trust and creating a transparent and accountable online arisan system. Therefore, it is recommended that every online arisan participant create a clear written agreement and have it notarized to strengthen its legality.

This community service project aims to improve the quality of street lighting around the Waringin Tunggal Studio, located in Soneyan Village, Pati Regency. As part of efforts to improve community comfort and safety, this project focuses on addressing the issue of inadequate lighting that can impact community activities, particularly at night. Inadequate lighting around the studio creates discomfort and reduces the sense of security for both studio users and the local community. The project began with a thorough inspection of the lighting conditions around the studio. The next step was to design technical solutions to improve the existing lighting system, including increasing the number of lamps and using more efficient types of lamps in terms of energy consumption and light distribution. Furthermore, good collaboration with village officials and other relevant parties was crucial for the smooth implementation of this project. The improvement process was carried out with a focus on energy efficiency and durability, ensuring long-term benefits. The results of this project showed a significant improvement in the quality and coverage of lighting around the Waringin Tunggal Studio. This improvement not only increased comfort but also increased the sense of security for studio visitors and the surrounding community. Access to the studio at night has become easier and safer, positively impacting the arts and cultural activities held there. A post-event evaluation showed increased community participation in the studio's evening events. This success demonstrates that improved lighting can encourage community participation in community activities. Going forward, it is hoped that this activity can be enhanced by utilizing renewable energy, such as solar power, to ensure optimal lighting even during power outages, thus ensuring the desirability of this activity in the future.

In the ever-evolving creative industry, event management has evolved beyond mere entertainment to become a strategic tool for conveying messages and building public awareness. This study aims to examine the crucial role of coordination in the event production process, using the Pancaverse event, a case study that focused on a sustainable lifestyle. Using a descriptive qualitative approach, the study analyzes the coordination structure implemented, the cross-team communication system, and the challenges and solution strategies employed in the event's implementation. Data were collected through internal documentation, technical observations, and informal interviews with the organizing team. The results indicate that the success of the Pancaverse event was significantly influenced by a well-organized coordination structure, involving key roles such as the event director, stage manager, and vendor liaison. Each team had clear responsibilities, facilitating task allocation and ensuring the smooth running of the event. The use of communication tools such as walkie-talkies, instant messaging groups, and logistics applications significantly assisted in supporting real-time communication between teams, enabling them to stay connected and responsive to changes occurring on the ground. Obstacles encountered in the event implementation process, such as miscommunication, changes to the rundown, and external factors like weather and permits, were addressed through various strategies. Developing clear SOPs (Standard Operating Procedures), technical simulations to prepare for potential issues, and incorporating buffer time into the event rundown are effective solutions to address these issues. The findings of this study confirm that solid coordination is a key element in unifying the vision, streamlining operations, and delivering an event that is not only technically successful but also emotionally and educationally impactful for the audience. Coordination in an event is not merely a technical mechanism, but also a strategic foundation that is crucial for organizing an effective and meaningful event.

Non-communicable diseases (NCDs), such as hypertension, diabetes mellitus, and obesity, pose significant health risks for the elderly in Indonesia, including those in Aneuk Paya Village, Lhoknga District, Aceh Besar. These conditions, if left unmanaged, can lead to severe complications, impacting the quality of life of older adults. This community service project aims to improve elderly individuals' understanding of NCDs, as well as their prevention and management, through educational initiatives carried out at the Integrated Health Post (Posbindu). The activities involved interactive counseling sessions, health assessments including blood pressure monitoring, and measurements of body weight, height, waist circumference, blood sugar, and cholesterol levels. The community service event, conducted on July 22, 2025, revealed a significant improvement in the elderly participants’ knowledge about NCDs. Notably, 83% of the participants gained a better understanding of the prevention of NCDs, while 70% reported improved knowledge regarding blood sugar and blood pressure management. Moreover, there was a noticeable increase in the number of elderly individuals attending regular Posbindu visits, which suggests a growing commitment to managing their health. Health education through Posbindu has proven to be an effective tool in raising awareness and changing health behaviors among the elderly, helping to prevent NCD complications. The project demonstrates the pivotal role of Posbindu not only in promoting NCD prevention but also in providing continuous support to the elderly in managing their health, ultimately enhancing their quality of life. This initiative highlights the importance of local health programs in addressing the growing prevalence of NCDs in elderly populations and emphasizes the need for further community-based health interventions.

The role of Mataf (Mamar Guardians) Manufua in Sillu Village, Fatuleu District is a problem that impacts various aspects including customs and governance, legal certainty, and social stability of the local community, as well as mamar ownership. In this context, the role of mataf is very important to ensure comfort for mamar owners. This study was conducted based on the consideration that the role of mataf in Sillu Village has almost disappeared, causing misuse in utilizing natural resources from mamar that are not by their owners. In addition, this study was conducted to build the potential of human resources in Sillu Village in understanding the importance of the role of mataf in maintaining mamar. Based on the description above, the role of mataf in maintaining mamar needs to be studied using empirical legal research. The main problem in this study is how the role of mataf guards mamar Manufua in Sillu Village, Fatuleu District. Data collection techniques used were observation, interviews and literature studies. The results of the study indicate that the role of mataf in maintaining mamar in Sillu Village, Fatuleu District is quite good with the presence of guarding from mataf. Mataf are able to provide information on various events occurring within the mamar area, from harvesting mamar crops, irrigation of mamar fields, security, and collecting scattered mamar crops in one location so that mamar owners can easily identify them when collecting their Manufua mamar crops. The results of this study indicate a positive role or positive outcomes of the mataf's role in safeguarding mamar. Therefore, it is recommended that students, especially university students, or scientists, further study the potential role of mataf in a broader context.  

This study aims to examine the differences and similarities between continental and local Indonesian cuisine, focusing on the case studies of Beef Stroganoff and Rendang. The study covers aspects such as ingredients, cooking techniques, presentation, and the cultural values embedded in these dishes. The research employs a qualitative descriptive case study approach, collecting data through observation, interviews, and literature review. The results indicate that continental cuisine emphasizes the use of high-quality ingredients, often favoring simplicity and freshness, and applies quick cooking techniques such as sautéing or grilling. Presentation is also a key element, with attention to aesthetic appeal and portion control. Beef Stroganoff, for example, is known for its creamy texture and elegant plating. In contrast, local Indonesian cuisine, as exemplified by Rendang, is characterized by its complex spice blends and slow cooking methods, often taking hours to achieve the desired taste and texture. Rendang holds deep social and cultural meanings, commonly served at ceremonial events or traditional gatherings, symbolizing patience, generosity, and respect for tradition. Despite these differences, both types of cuisine share similar functions in society: they both aim to fulfill nutritional needs, express cultural values, and strengthen social bonds. Food, in both contexts, becomes more than just sustenance—it is a form of identity and communication. This study recommends integrating local culinary studies into the culinary education curricula, especially at vocational and higher education levels. By doing so, students not only learn technical skills but also develop an appreciation for the cultural heritage embodied in Indonesian cuisine. This is essential in the era of globalization, where local identities risk being overshadowed by global culinary trends. Preserving and promoting traditional dishes like Rendang is vital for safeguarding Indonesia’s gastronomic identity and fostering pride in national culture.

The loading in and loading out processes are crucial stages in event production. Although often invisible to the audience, they have a direct impact on the smooth running and quality of the event. This study aims to examine the implementation of the loading process at the Pancaverse event held at Depok City Square, focusing on technical dynamics, field challenges, and the implemented solution strategies. This study uses a descriptive qualitative approach through a case study, where data was obtained through field observations, in-depth interviews with five key informants, and technical documentation of the event. The results show that the success of the loading process is highly dependent on several key factors, including detailed planning, clear work zone division, and responsive inter-team communication. Thorough planning before the event begins is crucial to minimize technical errors during the loading process. Furthermore, a structured work zone division facilitates coordination between teams and accelerates workflow. Effective communication between teams, both internally and with external parties, also significantly influences the smooth running of the loading process. However, external factors such as bad weather and miscommunication between vendors are major challenges faced. These challenges can impact the smooth logistics and the overall loading process. Therefore, risk mitigation is carried out through cross-checking logistics, intensive coordination with external parties, and providing backup plans in case of obstacles. The use of a logistics checklist and tagging system has also proven effective in accelerating the identification of goods during unloading, thereby streamlining the loading and unloading process. Overall, this study emphasizes the importance of technical and managerial readiness in handling the loading process as an integral part of event production. These findings are expected to provide practical insights for event industry players in designing and implementing more adaptive and efficient logistics strategies in the field.

This study explores the legal consequences of bankruptcy on reciprocal agreements made prior to the debtor’s declaration of bankruptcy, as governed by Law Number 37 of 2004 on Bankruptcy and Suspension of Debt Payment Obligations. In the event of bankruptcy, control and management of the debtor's assets are transferred to a curator, which can alter the implementation of reciprocal agreements that have not been fully or partially fulfilled. According to Article 36 of Law No. 37/2004, parties who have agreements with the debtor can request confirmation regarding the continuation of the agreement from the curator within a specified period. If the curator decides not to continue, the agreement is terminated, and the other party has the right to claim compensation and will be recognized as a concurrent creditor. This study also examines the legal protection available to the parties involved, as well as the practical implications for legal and business relationships after a bankruptcy decision is made. The findings demonstrate that bankruptcy significantly affects the performance of reciprocal agreements, necessitating adjustments to the rights and obligations of all parties based on the provisions of the Bankruptcy Law. These adjustments are essential to ensuring justice and legal certainty for all parties involved in such agreements, balancing the interests of creditors, debtors, and other stakeholders. Ultimately, the study emphasizes the importance of understanding the legal framework surrounding bankruptcy and its consequences on ongoing contractual relationships, as well as the need for a fair and transparent process in dealing with claims and obligations post-bankruptcy.

This study examines the practice of reciprocity within the persatuan barang (goods-sharing) group during the implementation of the rewang tradition in Desa Banglas, Kecamatan Tebing Tinggi, Kabupaten Kepulauan Meranti. The main focus of the research is to identify the various forms of exchange that occur, whether in the form of money, goods, or labor. A narrative qualitative approach was used, with data collected through in-depth interviews, non-participant observation, archival review, and documentation of bookkeeping records. The subjects of this research are members of the persatuan barang group who actively participate in social and cultural events in the village. The findings reveal three types of reciprocity: generalized, balanced, and negative. Generalized reciprocity is evident in voluntary contributions without expecting immediate return, often practiced among close kin or neighbors. Balanced reciprocity is demonstrated through exchanges of equal value with a certain expectation of timely return, particularly during communal events like weddings or funerals. Negative reciprocity, although rare, involves unequal exchanges that may lead to social tensions or perceptions of unfairness. These findings indicate that the persatuan barang group functions not only as an informal economic mechanism but also as a cultural institution that fosters mutual assistance, reinforces social cohesion, and preserves traditional values. The exchange systems operate within an implicit moral economy that prioritizes collective welfare over individual gain. Additionally, the tradition of rewang and the organizational role of persatuan barang highlight the resilience and adaptability of indigenous practices in supporting rural livelihoods amid changing socioeconomic conditions. The study suggests that such local systems of reciprocity play a vital role in sustaining social capital, strengthening community identity, and ensuring social security in the absence of formal welfare structures. Further research is recommended to explore the long-term impact of these practices on community resilience and rural development.  

This research aims to analyze the financial feasibility and marketing strategy of Etawa goat farming in Kaligesing District, which is recognized as one of the main centers for Etawa goat breeding in Indonesia. The case study was conducted at Setia Farm, a representative and active breeder in the region. The financial analysis employed several indicators, including Break-Even Point (BEP), Net Present Value (NPV), Internal Rate of Return (IRR), and Gross Benefit-Cost Ratio (Gross B/C). The findings show that the Gross B/C value reached 4.7, indicating a high return compared to investment cost. The NPV value was positive, and the IRR exceeded the prevailing loan interest rate, highlighting that the business generates significant profitability over time. Additionally, the BEP was achieved in a relatively short period, which signifies the business has strong potential for short-term capital recovery and low financial risk. From a marketing perspective, Setia Farm implements a combination of product excellence, adaptive pricing strategies, diverse distribution channels, and active promotional efforts. Their flagship products—mainly superior Etawa goats and processed dairy products—are positioned to meet market demand effectively. The farm also uses both direct marketing and digital platforms, such as social media and e-commerce, to expand its reach. Promotion is carried out through agricultural events, online campaigns, and collaboration with livestock communities. These strategies contribute to increasing brand awareness, building customer loyalty, and improving competitiveness. The integration of financial feasibility and strategic marketing supports the sustainability and growth of Etawa goat farming in Kaligesing. The results of this study can serve as a reference for livestock entrepreneurs, investors, and policymakers in developing similar agribusiness models that are profitable, resilient, and market-oriented.

Voter education is an important instrument in realizing a quality and sustainable democracy. Through the process of voter education socialization, it is hoped that the public can understand in depth their rights and obligations in the implementation of elections, as well as encourage active and responsible participation in the democratic process. Citizen participation in democratic social life must be based on adequate knowledge, critical reflection, and awareness of the rights and responsibilities as voters. A good understanding of the effectiveness of voter education socialization can shape a critical, rational, and independent attitude in exercising the right to vote, thereby strengthening the foundations of a clean and integrity-based democracy. This community service was carried out in the Selogiri District, Wonogiri Regency, with the aim of providing political education to the public regarding the importance of participation in the 2024 simultaneous regional head elections. Through a Participatory Action Research (PAR) approach, the community was actively involved as subjects in the activity process, not just as objects receiving information. Community service activities are carried out by integrating outreach into various village events, aimed at attracting residents to attend, interact, and directly discuss local political issues and forms of participation in the regional elections. Through these activities, it is hoped that the community will have a more comprehensive understanding of the importance of their role in determining the direction of regional policy through the regional elections. This education is also expected to raise awareness to vote based on conscience, without intervention or negative influences such as money politics, which has been a major challenge in every election at both the central and regional levels.

This empowerment program for senior citizens at Banjarnegara Polytechnic focuses on improving agricultural skills, particularly plant propagation techniques. Many senior citizens, despite their extensive farming experience, rely on outdated methods that yield suboptimal results, such as poor seedling quality and low germination rates. The program, held on October 3, 2024, at Banjarnegara Polytechnic, aimed to introduce modern agricultural techniques and enhance the participants' knowledge and skills in plant propagation. A total of 25 participants from the CoE BKL Istiqomah attended, with educational backgrounds ranging from elementary school to bachelor's degrees. The event utilized a combination of lectures, practical exercises, and discussions to provide both theoretical knowledge and hands-on experience. The lecture, conducted in Room C.1.2, introduced the basics of plant propagation, while the practical exercises took place at the nursery field of Banjarnegara Polytechnic. The participants gained valuable insights into modern techniques, which they applied directly at the site, ensuring a better understanding of the processes involved. The post-event questionnaire revealed that many participants still viewed farming as a valuable and promising profession, though concerns about the future of farming and its generational continuity were raised. Many participants expressed concerns about passing on farming traditions to the younger generation, indicating a gap between the older and younger generations in agricultural practices. Overall, the program successfully increased the participants' skills in plant propagation and revitalized their enthusiasm for agriculture. Through this activity, senior citizens have been empowered with modern farming knowledge, bridging the gap between traditional and contemporary agricultural practices. The program also opened opportunities for seniors to engage in the modern agricultural sector, fostering a sense of confidence and motivation to continue contributing to the community’s agricultural development.

Capital market is an important indicator of economic growth, which responsive to political events, including general elections. The Indonesia 2024 presidential elections are a significant political event that can impact the market, particularly as there is no incumbent presidential candidate, increasing political uncertainty. One of the key informational event during the election process is the announcement of the quick count. Although not the official result, it can provide an initial overview of the election results and serve as a reference for market participants. This study aims to determine the market reaction, indicated by significant abnormal returns surrounding the quick count announcement. It also aims to determine the difference in average abnormal returns and average trading volume activity. The sample for this study is 45 companies listed in the LQ45 index, which will be examined as a whole and by sector. The data analysis used in this study was t-test for normally distributed data and nonparametric test for non-normally distributed data. The results of this study indicate significant abnormal returns around the quick count announcement. The t-test results indicate a significant difference in average abnormal returns and trading volume activity before and after the quick count announcement.