Publication Search

Living humans cannot be separated from language to communicate. Communication is carried out by expressing what the speaker will convey to his speech partner through speech acts. Speech acts themselves have various types, starting from locutionary, illocutionary, and perlocutionary. The main focus of this research is the use of locutionary speech acts in the "Stories of Inspirational Figures" playlist on the Zenius YouTube channel, which is one of the currently popular educational channels. The main aim of this research is to explain the form of locutionary speech acts contained in the playlist "Zenius: Kisah Tokoh Inspiratif". This research uses a qualitative descriptive research method, with a pragmatic theoretical approach. The data collection technique uses listening and note-taking techniques, the data analysis technique uses the collection method, and the data presentation technique is informal, namely using ordinary words. The results obtained from the analysis of a collection of videos in the "Stories of Inspirational Figures" playlist on the Zenius YouTube channel are 25 locutionary speech act data. The dominant data produced in this research were 20 statement speech acts, then 3 command locutions and 2 question locutions. This research has the benefit of being a source of information to gain knowledge and understanding in the field of pragmatics, especially those related to locutionary speech acts.

This research examines politeness in language based on the ten maxims according to (Leech, 2014) in a collection of Indonesian language debate videos on the X OTKP 2 YouTube channel. There are several reasons why researchers conducted this research, namely that no previous researcher had chosen the title of the article and the data source. In this article has not been studied by previous researchers. The aim of this research is to determine the principles of linguistic politeness which consist of ten maxims, including the maxim of generosity, maxim of tact, approbation, modesty, obligation of S to O, obligation of O to S, agreement, opinion retincence, sympathy, and feeling reticence. This research uses a qualitative descriptive method and a pragmatic theoretical approach. The data used in this research is a collection of a number of Indonesian language debate videos. The data source comes from the X OTKP 2 YouTube channel. This research produce 177 data, 119 (67%) of obedience maxim and 58 (33%) of violations maxim. The maxim of obedience consist of Tact maxim, Approbation, Modesty, Obligation of S to O, Agreement, and Opinion Reticence. While in the violatin, there are maxim of generosity, Tact, Approbation, Modesty, Obligation of O to S, Opinion Reticence, Sympathy, and Feeling of Reticence. With this research, it is expected to provide an understanding of language politeness.

XYZ of the many types of promotions that have been carried out so far, it is not yet known to what extent their effectiveness is in increasing the number of customers at PT XYZ. Every business must have a marketing strategy that must be implemented in carrying out its business activities. This research aims to determine marketing strategies using a marketing mix approach consisting of product strategy, promotion strategy, price strategy and sales location strategy. The method used in this research is descriptive qualitative, namely a method that tries to explain and analyze phenomena, events, social dynamics, behavior and opinions of a person or group towards something. Based on the results of the marketing mix strategy analysis, it was obtained: product strategy, selling beauty products, namely herbal skincare such as: herbal manjakani, forest honey, v-co oil, date palm juice, etawa goat's milk, and lemon juice. Pricing strategy, setting the price of the product by looking at the quality level and net product, the product is set at a price of IDR 34,500.00 IDR 131,500.00. Place strategy, selling products via e-commerce via the Shopee application Promotion strategy, promoting products via social media (Tiktok, Instagram, YouTube and the company's official website).

The use of gadgets in children requires important attention for all parents because it influences the disruption of children's social interaction patterns, gadgets become a strong thing in children's memories. They use gadgets to watch YouTube, games, TikTok, listen to children's songs, cartoons, etc. When using gadgets, children tend to be engrossed in themselves, ignoring their surroundings, which has an impact at school, children prefer to play alone, when they try to call or talk to them, these children tend to remain silent, don't answer, don't look at the person they are talking to, children tend to be shy. , not confident. The aim of this research was to determine the relationship between gadget use and social interaction in children aged 3-5 years. The research design that will be used to identify the relationship between gadget use and children's social interactions is an observational analytical design using a cross-sectional approach. The independent variable or what is called independent from this research is the use of gadgets in PAUD age children, while the dependent variable or what is usually called dependent from this research is the social interaction of children aged (3-5 years). The sample for this research is: In this study, the sample used was as many as respondents from all children aged (3-5 years) in PAUD Kuwiran Village, Kare District, Madiun Regency, totaling 42 children/students. The sampling technique in this study used the Simple Random Sampling research technique. The research instrument used is a closed questionnaire which will be given to the respondent's parents. The use of gadgets among children aged (3-5 years) is high for 26 children (68.4%). Social Interaction in Children Aged (3-5 Years) is moderate for 25 children (65.8%). There is a significant relationship of -0.362 which is categorized as sufficient (0.26-0.599) between the use of gadgets and the social interaction of children aged (3-5 years) in PAUD. Providing positive guidance and direction regarding the use of gadgets so that children's interactions with the surrounding environment are not disturbed, children can build social interaction relationships.

Differentiated learning videos are learning method videos for educators delivered to students. Pragmatics is the science of language that studies the relationship between language and its context, grammatically or encoded in the structure of language use. In this research, there are expressive speech acts, namely a type of speech act in which the utterance states something or things that the speaker intends to feel, and directive speech acts are speech acts that express the speaker's intentions, which can be realized in the form of pragmatic statements. This article was written using descriptive research, which ultimately attempts to describe the speech spoken by the object, which is in accordance with the actual picture. This research uses a qualitative approach, namely by applying a qualitative descriptive method using data collection techniques, namely listening and note-taking analysis, which then uses collection analysis and matching analysis. This research aims to collect data, explain the data clearly, and analyze the forms of directive and expressive speech acts contained in differentiated videos. Differentiated video is a medium that allows the delivery of messages or information more specifically according to the target audience. Directive speech act analysis involves identifying commands, requests, or instructions given in the video, while expressive speech act analysis focuses on the expression of feelings, opinions, or expressions of emotion in that context. The results of the analysis show variations in the use of directive and expressive speech acts depending on the purpose of communication and audience characteristics. These findings provide insight into how differentiated video is used to achieve diverse communicative goals, including educating, motivating, or influencing audience actions. Based on the results of the analysis of expressive and directive speech acts in differentiated videos, it can be concluded that there were 23 forms of speech acts found. These speech acts consist of 7 expressive speech acts and 16 directive speech acts. The benefits of this research can provide guidance for content creators and communicators in designing and conveying messages effectively in differentiated video contexts by considering various speech acts that are appropriate to the situation and communication objectives.

Deixis is a word that refers or leads to something that is influenced by the speaker's situation, deixis has a function according to its respective reference according to the context. The purpose of the research is to describe persona deixis, place deixis, time deixis, discourse deixis, social deixis in conversations on the Nihongo Mantappu YouTube channel. The method used in this paper is descriptive qualitative method. Based on the analysis, the researcher has found 4 forms of deixis in the data that has been studied, these deixis include persona deixis, place deixis, discourse deixis, and social deixis. The most frequently used deixis is discourse deixis in the form of this word. The use of discourse deixis is most often used because Jerome Polin or his friends more often mention this word because it refers to the discussion discussed, namely the Indonesian writing and speaking test by foreigners or foreigners. Each deixis found has its own function depending on the context. The research that has been done is interesting because the videos analyzed have sources from abroad and the benefits of this research are expected to help readers understand what deixis are found in the videos that researchers analyze.

Pragmatics is a branch of linguistics that studies the meaning of speech. One of the pragmatic materials is analyzed in this research, namely elocutionary speech acts. Locutionary speech acts themselves are speech acts with the intention of completing something. The thing that underlies this research is the researcher's curiosity about the application of illocutionary speech acts in a speech. This research aims to determine and describe the form of illocutionary speech acts in a news text learning video on Revi Nurmeyani's YouTube channel. The approach used to research this research is to use a theoretical and methodological approach, the theoretical approach used is a pragmatic approach while the methodological approach used is a qualitative descriptive approach. The data source used is speech in Revi Nurmeyani's news text learning video. Data collection was carried out using the matching and sharing method. The results of the analysis are presented using informal methods. The research results found locutionary speech acts in the parts of inviting, informing, explaining, asking and reminding with a total of 76 data taken from the data source, namely Revi Nurmeyani's YouTube channel, discussing news text material. This research can be used as reference material for understanding locutionary speech act material in pragmatics, besides that it can also be used as supporting material or examples for further research related to pragmatic material, especially regarding locutionary speech acts.

Speech acts are always closely related to communication with other people. Social interaction is not only carried out directly but can also be done through cyberspace such as social media which can be used as a place to communicate. As a forum for users to easily participate, share and exchange information and ideas in a virtual community and network. This can be used to interact and even to talk about the importance of guidance and counseling services at school. The aim of this research is to determine the locutionary speech acts in the Indonesian Ministry of Education and Culture's Smart Character YouTube videos regarding the topic of counseling guidance (BK). The method used in this research The type of approach used in this research is a qualitative descriptive method by listening, then transcribing the data, identifying, writing and concluding locutionary speech acts. The data source in this research is a talk show on the Indonesian Ministry of Education and Culture's Smart Character YouTube video with the theme BK Room. There are six episodes with the theme Bk room on the YouTube channel. After analyzing the Indonesian Ministry of Education and Culture's Smart Characteristic YouTube video, there are three types of speech acts, namely, statement locution speech acts (declarative), command locution speech acts (imperative), and question locution speech acts (interrogative). This research is expected to help the public to better understand verbal communication regarding each form of speech that is often uttered by someone in the form of locutionary speech act analysis.

Illocutionary speaking acts are frequently used in social interactions. The discovery is significant because illocutionary speech acts can influence others to take action. The purpose of this research is to classify the form, function, and kind of illocutionary speech actions in addition to providing information about illocutionary speech acts that are employed in daily life. In this study, a pragmatic theoretical approach and a qualitative descriptive methodological technique were both used. Five videos from the Maudy Ayunda's Booklist playlist on her YouTube channel serve as the data source. The process of reviewing the data involved using note-taking and listening strategies. As data analysis tools, distributional method and identify method are employed in the interim. The results were achieved by finding forms of illocutionary speech acts with a declarative form which contains information, an imperative form which contains a command, and an interrogative form which states a question. Based on the types of illocutionary speech acts, the assertive types of telling and stating, the directive types of ordering and suggesting, the commissive types of promising and offering, the expressive types of congratulations and thanks, and the declarative types of agreement and decide are found. Meanwhile, based on the function of illocutionary speech acts, the fun function of praising and thanking was found, as well as the function of working together to teach and express.

This research seeks to find out how social criticism is in cyber literature, the Whynesia monologue on the Tretan Universe YouTube channel. This research method uses descriptive qualitative methods. The data used are three cyber videos of Whynesia monologue literature on the Tretan Universe YouTube channel. This research data was collected using the listening and note-taking method. The results of the research show that Whynesia's cyber literary monologue on the Tretan Universe YouTube channel has deep social criticism regarding the phenomena currently occurring. Through the flow of the monologue delivered, the narrator presents a discourse of social criticism regarding social problems that occur in Indonesia. This monologue presents the importance of social criticism which acts as a tool to maintain societal stability. Strong and courageous monologues in conveying criticism, stimulate thinking about the importance of creating stable conditions in society, where people must express their voice or social criticism regarding problems in the environment. The implication of the findings is the importance of social criticism to maintain the stability of society and the importance of new media such as research objects to revive literary works as a medium for social criticism. Therefore, society must fight so that existing inequalities or problems can be voiced to create stability and regeneration of literary works as a medium used in society.

The global economic recession is a global economic downturn that affects the domestic economies of countries in the world. The stronger the economic dependence of one country on the global economy, the faster a recession will occur in that country. In 2020 the country of Indonesia and even the world are exposed to the COVID-19 virus which has an impact on the country's economic growth, even the world economy. This is the trigger for an economic recession. This has led to many different public perspectives on the occurrence of a global economic recession whose opinions or reactions are expressed on social media Youtube. The data was obtained by crawling techniques from social media Youtube with a total of 500 comments used. The data is then labeled (class) with a lexicon-based method with an Indonesian language dictionary. From the labeling results, it was obtained 185 positive labeled data (37%) and 315 negative opinions (63%). The data preprocessing stage is carried out in preparation for the data to be processed for sentiment analysis. Of the many opinions obtained, an analysis of public sentiment regarding the 2023 global economic recession will be carried out using the Naïve Bayes classification algorithm. This study also applied the TF-IDF word weighting method with the n-gram feature used, namely bigram (n=1). The system will be evaluated using a confusion matrix. The implementation results show a prediction model with a total of 500 opinion data with a comparison of training data and test data of 9:1, producing an accuracy value of 84.00%, a precision value of 75.00%, a recall of 30.00%, and an f1-score of 42.86%. The performance of the system model built in this study can be said to be good.

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.

Digital Population Identity (IKD) is a digital-based location data innovation through a mobile application with a photo or QR Code. The government's objective is to reduce the physical prints of KTP as well as the use of blank KTP-el in the hope of administrative efficiency. ICT is integrated with health services, education, banking, and taxation, facilitating public access in the era of technological development. However, in remote areas, limited internet access and minimal socialization raise concerns about the security of digital identity data being considered. Social media, especially YouTube, is a channel platform used by the public to convey opinions, opinions and comments about ICTs. So that's why sentimental analysis is needed using the Naive Bayes algorithm to help understand public opinion. The tests were conducted using Orange on 1,561 data showing accuracy, precision, recall, and F1 above 90%. The results of this analysis can serve as a guide for staff in interacting with the community for the implementation of Digital KTP through IKD, as well as improving services regarding the applications provided.

Fishermen along the river in the Bonto Bahari sub-district utilize small boats, often called kettles, to find and catch fish. However, these fishermen pay little attention to safety while sailing without using safety equipment. Boat accidents on the river still often occur along the waters they catch fish because of the lack of safety equipment available on board. The purpose of this service is to provide material on how to prepare safety equipment on the ship and how to use good and correct safety equipment as it should be based on the provisions or experience of the speaker. The method used in this activity is the lecture and discussion method at group meetings, as the target of counseling is fishermen members using broadcast media in the form of power points and YouTube links. The results of community service activities regarding health education (counseling) on Understanding Safety Equipment on Fishing Vessels in Bonto Bahari District, Bulukumba Regency have been carried out well and received an enthusiastic response from the people of Bonto Bahari District.

Information and digital technology has become an important part of an organization to grow and develop in an era of change. This will show how tourist villages use information and digital technology to provide new information, services and value to a wide audience. One of the tourist attractions in Lembanga Randanan is the Painted Rice Fields. The fertile rice fields provide beautiful landscapes and a deep impression. Students from the Management study program at the UKI Toraja Faculty of Economics with the theme Tourism Village are collaborating with the Lembang community and parties in the development and promotion of the Painted Rice Fields tourism in Lembang Randanan so that it can be touched by a wide audience, especially the commercialization of tourism. From the results of observations, it was found that the basic problems that hinder tourism promotion are the lack of public awareness to promote painted rice field tourism and the ineffective use of information and digital technology. The aims and objectives of organizing community service are to introduce painted rice field tourism to the general public and to help the Lembang Randanan community in using information and digital technology for promotion. This research was conducted using a qualitative descriptive research method with primary data collection techniques in the form of observation, interviews and documentation, while secondary data collection was obtained from searching various references such as books, journals and articles. The results of the service activities that have been carried out are helping tourist villages with promotion, marketing and management of tourist villages. This includes creating Instagram and YouTube social media accounts which aim to promote tourist villages, especially painted rice field tourism in Lembang Randanan. From this research, it is hoped that potential-based tourism village promotion can be carried out.

Health education is one of the most important thing to be learn since early age like washing hands and brushing teeth. But because of the lack of education a lot of people in the community don’t know the ways to take care of their own teeth. The consequence of lack of education create a problem for a a lot of people in the community which is tooth ache. The effort that could be done to fix the problem is to create a learning media that is easy to understand and have the capability to share information widely. Because of that, animation 3D become a choice for this research to educate people in the community about dental health and how to take care of it. The method that the researcher use in this research is qualitative interview, researcher will do an interview with a dentist to get information about how to take care of your teeth. After getting the information it will then be used to create animation 3D. the method that is being used to create animation 3D is MDLC (Multimedia Development Life Cycle) which has 6 stages, namely Concept, Design, Material Collecting, Assembly, Testing and Distribution after the animation is finished its being shared to social media such as Youtube and Instagram. Keywords: MDLC, Animation 3D, Qualitative Interview

Social media has provided space for freedom of opinion to all its users. However, this has caused not only positive impacts but also negative impacts. This research aims to describe hate speech made by haters or someone who hates Denise Chairesta. The data source for this research was taken from the social media comments column on Instagram, Tiktok and Denise Chairesta's personal YouTube. The research method used is a descriptive method and uses a qualitative approach. The data collection techniques used in the research are documentation techniques and observation techniques with data analysis techniques which consist of three stages, namely data reduction, data presentation and conclusion. The results of the research found eight pieces of data that led to hate speech towards Denise Chairesta.

This research explores the potential of Indonesian animated children's songs videos in supporting vocabulary development in toddlers. Sampling from the "Lagu Anak Indonesia Balita" channel on YouTube, the study utilizes observational methods of visual style and literature review to understand children's visual responses to the content. The results indicate that Indonesian animated children's song videos, with their short duration and repetitive lyrics, can create an enjoyable learning experience. From a phonological perspective, the repetition of sounds in the lyrics aids in the recognition of language sounds. Semantic aspects are represented through the introduction of various vocabulary in an easily digestible manner. The simple syntax of the lyrics supports the understanding of basic sentence structures, and pragmatically, these songs can be applied in everyday communicative contexts. In conclusion, Indonesian animated children's song videos can positively contribute to the vocabulary development of toddlers through a holistic and enjoyable approach. The findings of this research can serve as a foundation for the development of early childhood education curricula that effectively utilize animated media.

Siswa sekolah menengah pertama adalah para remaja dengan rentang usia 12-15 tahun yang merupakan kelompok pengguna aktif media sosial. Hasil pengamatan awal menunjukkan bahwa mereka rata-rata menghabiskan antara 3-4 jam setiap hari untuk mengakses media sosial seperti Youtube, Facebook, Instagram, TikTok, dan Whatsapp. Sehingga dapat dikatakan jika media sosial telah menjadi bagian penting kehidupan mereka sehari-hari. Namun sayangnya, tingginya frekuensi pemakaian media sosial belum diimbangi dengan kecakapan literasi digital. Akibatnya, mereka menjadi tidak dapat menggunakan media sosial secara bijaksana dan menjadi korban peredaran berita bohong (hoax). Berdasarkan permasalahan tersebut, kegiatan pengabdian ini bertujuan untuk meningkatkan kecakapan literasi digital siswa SMP Negeri 37 Pekanbaru melalui program pemerintah yang bertajuk #BijakBersosmed. Kegiatan pengabdian ini dilaksanakan menggunakan dua yakni metode ceramah, metode ini bertujuan untuk membekali siswa dengan wawasan cara pemanfaatan media sosial secara bijaksana. Metode yang kedua adalah praktik yang bertujuan untuk melatih siswa agar mampu mengidentifikasi informasi yang didapatkan dari media sosial. Hasil kegiatan pengabdian masyarakat ini mampu membangkitkan kesadaran kritis siswa, selain itu siswa juga mengetahui tentang etika bermedia sosial. Setelah mengikuti kegiatan pengabdian ini, para siswa diharapkan mampu menapis berita bohong (hoax), ujaran kebencian (hate speech), dan menghentikan fenomena oversharing bagi para pengguna media sosial.