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At present the world of coffee in Indonesia is showing very rapid development. This is evidenced by the mushrooming of cafes or shops selling drinks from processed coffee throughout the archipelago. Coffee shop business owners are expected to increasingly compete for customers by serving quality coffee drinks, affordable prices and simpler outlet concepts. To maintain the existence of the mushrooming coffee shops, Teras Kopi needs a new, strong and consistent visual identity in order to be able to compete with other competitors who already have a strong and consistent visual identity. Based on these problems, the writer designed Warung Teras Kopi's visual identity using a descriptive approach, namely by directly interviewing related parties. As a result, this study uses the Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently, in accordance with the vision and mission of Warung Eras Kopi, so that it can become a new visual identity in the form of a new logo along with a newly created visual identity design. with the values ​​of coffee terrace coffee shops namely coffee, delicious, simple, and comfortable.    

Azyanu Batik is an MSME engaged in the field of batik art based on local Minangkabau culture with "1000 Rumah Gadang" batik motifs which was founded by Zulmi Aryani since 2021, having its address at Muara Labuh, Solok Selatan Regency, West Sumatra Province.  In this case, Azyanu Batik already has a visual identity but has not applied design principles and logo criteria to the fullest.  The purpose of this design is to redesign Azyanu Batik's visual identity by applying design principles and good logo criteria as an effort to increase brand awareness and Azyanu Batik's image.  The design method used is the 4D method, consisting of 4 stages, namely Define, Design, Develop, and Disseminate.  While the design analysis used is through SWOT analysis.  Azyanu Batik's visual identity redesign will be implemented into the main media and applicable media that can support the effectiveness of the visual identity created.  

This visual identity redesign aims to produce a redesign of the visual identity design that depicts the character of the Freesound band, as well as providing more selling points for the Freesound band apart from the work of the Freesound band's songs. The problems that can be identified are that the visual identity of the Freesound band is not yet optimal, so it is not widely known by the audience and the visual identity of the Freesound band is less attractive, so it has less selling value when applied to supporting media. In solving this problem, the glass box method is used, where this method has several stages, namely starting from the Preparation Stage, Incubation, Illumination, then Verification. This method begins with preparing all the tools and requirements for designing the design, then preparing yourself to process various reference ideas that will be used to design the visual identity design. The results of the redesign of the visual identity design were expressed in the main media, namely the manual book. With the redesign of this visual identity design, it is hoped that it will become something that sells for the Freesound band apart from its songs, such as publishing merchandise or posters for the Freesound band.

Rangawak is a wood-working workshop in Barulak, Tanah Datar that produces hand-processed products without using massive manufacturing machines. Rangawak has been running since 2019, by utilizing the surrounding wood resources which are designed and processed to produce valuable furniture. However, this is still not enough to make Rangawak a sustainable brand. Rangawak needs more than just a quality product, but also a strong brand image, so it is easily recognized by potential consumers. Branding steps are deemed appropriate to overcome this problem using the design thinking method which focuses on empathy, defining problem, ideation and refining solutions. This method includes experimentation, development of ideas in visual form and physical implementation based on existing problems. The branding process results in the design of ideal branding elements, compiled into a brand book so that it becomes a reference for acting both internally and externally. These elements are in the form of values held firmly by the brand, brand positioning in the market, calm explanation of brand naming, brand personality which becomes a reference for how the brand interacts (in the form of tone of voice, prohibited and recommended terms, pronunciation and choice of words in copywriting), as well as visual identity with guidelines and rules for its application in various supporting media such as websites, catalog books, posters, member cards, packaging and Instagram accounts selected based on indicators of the media's effectiveness and efficiency in the brand activation process.

Batman is a well-known superhero and is loved by many people from all walks of life, an interesting Batman character for not having superpowers like other superheroes. In addition to the character Batman has a striking logo and is an identity for Batman. In 1966 Batman released a series of films with decorative designated logos in which Pop Art's chests developed rapidly. Each logo is a visualized identity that has a meaning, using a qualitative method with Roland Barthes' semiotic analysis approach. The purpose of the study was to find out what values and meanings were cooped up in the 1966 Batman logo, which was influenced by the then-developed Pop Art style trend. Based on research results, it can be inferred that the use of the 1966 Batman logo influenced by Pop Art style and the visual elements of the logo suggests that the brief logo is an image and that Batman superhero has an intelligent, intellectual, optimistic nature of rooting out crime.

This design is designed in such a way as to produce an alternative media for consumers from Velocity Burger & Coffee to know more about the products being sold and what merchandise is provided by Velocity Burger & Coffee. The problem identified is the number of visitors or customers who do not know what products they sell, and what facilities are provided by Velocity Burger & Coffee. To find a way out of the above problems, the SWOT analysis method is used which stands for strengths, weaknesses, opportunities, threats. This method begins with finding and understanding the problems experienced based on data, then proceed with designing the media from the results of previous data analysis, then developing or designing from the initial design, and the final design results are disseminated through several digital platforms or print outs. This design will produce an output, namely media posters, roll up banners as media to convey information regarding products and merchandise sold by Velocity Burger & Coffee. Making media posters and roll up banners has proven effective in increasing awareness and attracting people to buy food and beverage products from Velocity Burger & Coffee. This is evident from the fact that the message conveyed in the poster media is easily understood by the target audience. And besides designing the main media, several supporting media were also designed, such as: Posters, Roll Up Banners, Social Media, Totebags, Accessories, T-shirts, Lighters, and Stickers.

A logo is a tool for communicating to potential customers in order to convey the character, values, and important aspects of a company or business. It serves not only as a company's identity but also as a visual representation that ideally captures the overall essence of the organization. It is important to understand the theory behind logo design and the philosophy behind each element within the logo in order to effectively achieve the goals of the logo. The creation of logos for UMKM Taso Ndeso and Limunite is expected to enhance branding efforts, making them more widely recognized by the public and ultimately increasing sales.

The Coordinating Ministry for the Economy of the Republic of Indonesia (2022) reports that Micro, Small and Medium Enterprises (MSMEs) are important players in the Indonesian economy, accounting for 99% of all economic sectors. MSMEs contribute 60.5% to GDP (Gross Domestic Product) and are able to absorb 96.9% of the national workforce (Sakum & Ismamudi, 2022). But on the one hand, MSMEs experience many internal and external obstacles so they cannot maximize their business, one of which is UMKM Fiya Cake which has problems in applying visual branding, namely not having a business identity in its application. Therefore, the solution that will be provided as an effort to introduce Fiya Cake's business products is to design and create a business identity in the form of a logo, banner, and also create an NIB. The method used in this activity is the mentoring method which begins with a survey, planning, implementation, and evaluation. The results to be achieved from this service activity are the creation of branding as a form of business identity so that it will be easy to remember by the wider community.

This Community Service activity aims to analyze the role of branding in the success of the Rengginang Bu Anik UMKM. The Community Service Activity method used is qualitative, by combining in-depth interviews, participatory observation, and content analysis. The results of Community Service Activities show that branding plays a significant role in building a positive image and reputation for MSMEs and differentiating themselves from competitors. The process of establishing a brand identity, selecting visual elements, logos and packaging that support the brand image, as well as the use of social media and online marketing have a positive impact on the success of MSMEs. Apart from that, an effective communication strategy and the influence of branding on increasing sales and business growth also proved important in the context of Rengginang Bu Anik. However, this Community Service Activity also identified several obstacles faced by MSMEs in implementing branding strategies, such as limited resources and a lack of understanding of the importance of branding. Therefore, solutions and recommendations are provided to overcome these challenges and take advantage of opportunities in developing MSME brands. This Community Service activity provides in-depth insight into the role of branding in the success of MSMEs and can provide practical guidance for other MSMEs in developing their brand.

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.

BW Courier was founded in 2019 as a service for picking up goods, online motorcycle taxis, delivering food, documents, and others. BW Kurir has the opportunity to make it easier for the people of Lubuk Basung Around in their daily lives. The problem finding from BW Kurir is having an inconsistent logo, color and typography as its visual identity. These problems make BW Kurir difficult to recognize by the local community, therefore this design aims to design a visual identity that is conceptualized and has a philosophy. The design uses the Glass Box method so that it is able to produce a visual identity that is consistent or easy to recognize, enhances the brand, and facilitates promotion. BW Kurir's visual identity includes logograms, logotypes, taglines, and colors that will be used in various media in the form of manual books, shopping invoices, motions, delivery bags, courier jackets, courier helmets, paper bags, x-banners, posters and feeds. Instagram.

Padang Photo Sports is a photography service business in the field of sports. All types of sports can be documented by Padang Photo Sports such as basketball, volleyball, badminton, table tennis, futsal, and soccer. The purpose of designing Padang Photo Sports Visual Identity is to inform the public, especially those who like to play sports, that in Padang there are the latest photography services in the field of sports. The method applied to the design of Padang Photo Sports Visual Identity uses the 4D design method which stands for Define, Design, Develop, Disseminate to develop the design and uses the SWOT Analysis method which stands for Strengths, Weaknesses, Opportunities, and Threats to make it easier to find the value of a business and service. The orientation of the development of this Visual Identity design idea includes supporting media Stationery, Social media and Gift/merchandise. It is hoped that the design of this Visual Identity can help create opportunities and public awareness of photography services in the field of sports so that the design results can be right on target, effective, and communicative.

This project focuses on the significant role of the gaming industry as an agent for spreading popular culture and global lifestyle from various countries, as well as its potential impact on local culture. Especially in the Indonesian market, the penetration of foreign cultures through digital platforms has become a phenomenon that has an impact on local cultural identity. However, as a successful example, Japan in promoting its traditional culture through media such as games, anime, and other products, provides inspiration for an approach that has the potential to strengthen the sustainability of local culture. This design aims to explain how character design in the game industry can be adopted as a tool to introduce and describe cultural values, myths, and philosophies of the East Kalimantan Dayak tribe. This approach will involve developing character designs that take references from the traditions and local wisdom of the Dayak tribe. The design will be a means of providing a unique and engaging visual experience, while simultaneously responding to concerns about the preservation of traditional culture. The methodology used in this research is a design thinking approach with a 5W+1H analysis approach. These design steps would result in a character called "Uyau Man Kan," which has its roots in the traditional folklore of the Dayak people of East Kalimantan. This character is not only a visual manifestation of the culture, but also a bridge for a deeper understanding of the cultural heritage of the Dayak tribe.

This study discusses the meaning contained in the logo of the Province of Gorontalo in semiotic analysis. Logo is the identity of an institution that represents the history and culture of the institution while semiotics is the science of reading signs both verbally and visually, visual forms make the vision and mission as well as identity reflected in a logo. Just like the regional logo of Gorontalo Province which has various meanings of signs and symbols that reflect the area, for example, the Padi and cotton symbols are inspired by the city government logo which means depicting prosperity and others. There is also an oval pattern in the logo taken from the eggs of the Maleo bird, which is endemic to Gorontalo. There is the fort of Otana and pictures of books taken from our philosophy "adat based on sara', sara' based on the book of Allah. The purpose of the study was to describe and analyze what the meaning of the symbols in the logo of the Gorontalo Province were. The research used semiotic analysis of Charles Sanders Peirce. Semiotics departed from three main elements, which Peirce called the triangle theory of meaning, namely: signs, objects, and interpretants. The meaning of the logo can be studied scientifically with semiotic theory. In Peirce's study, symbols are divided into 3 categories: icons, indexes, and symbols. To analyze the meaning of symbols, Peirce uses 3 semiotic terms: representamen which is a symbol, semiotic object which is a real object of symbol reference, and interpretant which states the relationship between representamen and semiotic objects. Benefits of this research To add scientific insight in the field of linguistics, especially to the use of semiotic theory and to find out creative strategies in promotional activities of a government institution so that they can build a brand in the eyes of the public. The results of this study determine the meaning of the signs on the regional symbols of Gorontalo province. The output of this research is a scientific paper published in an accredited national journal.This study discusses the meaning contained in the logo of the Province of Gorontalo in semiotic analysis. Logo is the identity of an institution that represents the history and culture of the institution while semiotics is the science of reading signs both verbally and visually, visual forms make the vision and mission as well as identity reflected in a logo. Just like the regional logo of Gorontalo Province which has various meanings of signs and symbols that reflect the area, for example, the Padi and cotton symbols are inspired by the city government logo which means depicting prosperity and others. There is also an oval pattern in the logo taken from the eggs of the Maleo bird, which is endemic to Gorontalo. There is the fort of Otana and pictures of books taken from our philosophy "adat based on sara', sara' based on the book of Allah. The purpose of the study was to describe and analyze what the meaning of the symbols in the logo of the Gorontalo Province were. The research used semiotic analysis of Charles Sanders Peirce. Semiotics departed from three main elements, which Peirce called the triangle theory of meaning, namely: signs, objects, and interpretants. The meaning of the logo can be studied scientifically with semiotic theory. In Peirce's study, symbols are divided into 3 categories: icons, indexes, and symbols. To analyze the meaning of symbols, Peirce uses 3 semiotic terms: representamen which is a symbol, semiotic object which is a real object of symbol reference, and interpretant which states the relationship between representamen and semiotic objects. Benefits of this research To add scientific insight in the field of linguistics, especially to the use of semiotic theory and to find out creative strategies in promotional activities of a government institution so that they can build a brand in the eyes of the public. The results of this study determine the meaning of the signs on the regional symbols of Gorontalo province. The output of this research is a scientific paper published in an accredited national journal.

This article discusses the process of rebranding the product photo of Madu Riduwan UMKM in Gebang Putih Village. Product photo rebranding is an important strategy in strengthening brand identity, increasing visual appeal, and achieving marketing success. Through photo analysis prior to rebranding and planning for photo concept selection, Madu Riduwan UMKM managed to produce more attractive, professional product photos and strengthen their brand image. The results of this product photo rebranding are expected to expand market reach, increase brand awareness, and build closer relationships with consumers.

Packaging has multiple roles that greatly affect the target audience and even the target market. Not only does it play a role in protecting or facilitating distribution, far from that, packaging can communicate many aspects at the same time even in the absence of sales. Packaging deserves special attention and is done optimally as an effective communication medium. This study tries to describe the visual strategy on instant noodle packaging which is the market leader in Indonesia, namely Indomie. Indomie As the only brand that is able to dominate 70% of the market compared to its closest competitor, only 16%. Although not the only major factor, there are many interesting things that we can describe from the visual strategy that has been implemented by Indomie producers in competing with similar products. This research was conducted using descriptive qualitative methods to determine the visual strategy by outlining the graphic elements of the packaging. The results of this study indicate that a strong visual identity is able to influence consumers to more quickly recognize their products and at the same time conduct persuasion to choose their products in the ranks of other similar products.

Main Objective: This study checks the different intersections of film and Artificial Intelligence (AI), and trial and error is needed to re-check the state of “new media” (NM). This study’s purpose is to identify of subversion of the creator duty, the media and instrument of creative activities, and the aesthetics subsequent from the identity of the developing Artificial Intelligence film. Background problem: AI is composed to take the film industry by the cyclone, its application helps streamline production practices, and its increasing work in film scripting and visuals convolutes the notion and function of creations and the aesthetics of NM. Novelty: By analyzing how three films were co-written with Artificial Intelligence arranged with “Foucault's theory” of the duty of the creator or producer, and the aesthetics and state of current NM, this research establishes an identity for the cinema form of Artificial Intelligence films. Research Method: This study uses a qualitative exploratory methodology to combine various perspectives that are developing on new media streams where this research is crossing 2 major areas in Film & Media, and Artificial Intelligence & Machine Learning. Finding/Result: Patterns discovered as curated data sets reveal trends in cinematic narratives, opening the door for a more creative agency. Artificial Intelligence films transcend the boundaries of technological convergence, offering a more essential way to recognize the special behavior and opportunity of NM forms as self-reflective and demonstrating the versatility of film. Conclusion: This research makes Artificial Intelligence films an emerging media with a different tendency from the media and is directly related to its contribution. By involving the theorization of NM technology and its developmental tuff simultaneously, Artificial Intelligence films are presented as an inventive design of film in phrases of digital production, virtual placement, historical preoccupation, and producer duty.

This study aims to analyze the potential of the Blenduk church area in Semarang. The potential of this area needs a visual identity design as a form of tourism promotion in the city of Semarang, which incidentally the government is still active in increasing the promotion of local tourism. This study intends to design a visual identity for the Blenduk church area, so this research was carried out with qualitative research. As a persuasive communication activity, this design uses the A-A Procedure approach. The data collection techniques in this study were observation, interviews, documentation and literature study. This study intends to contribute to the Semarang city government, especially the Culture and Tourism office, to design the visual identity of the Blenduk church area so that it has an identity that can be sold to the public and can increase the attractiveness of stakeholders to increase