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Semarang Great Sale (Semargres) is an annual event held by the Semarang City Government and the Semarang City Chamber of Commerce and Industry (KADIN) from 2010 to 2023. This event aims to strengthen relations between Semarang City business actors, including the hotel sector, shopping centers, souvenir producers, retail traders, MSMEs, SMEs, and street vendors. Semargres 2024 will be held from August to early September 2024, with the closing at Queen City Mall Semarang on September 2, 2024. As support, the Semarang City Government and the hotel, restaurant, and entertainment sectors provide a 20% tax break to eligible Semargres participants based on November 2023 taxes and compensated for December 2023 taxes. The Lecturer Team of the Faculty of Economics and Business, Dian Nuswantoro University, implements this community service program in collaboration with KADIN and the Semarang City Government through the Regional Revenue Agency. This program aims to socialize the study of the results of the implementation of Semargres 2024 as a basis for providing tax discounts. This activity is expected to increase the understanding of business actors about the benefits and mechanisms of providing tax discounts, encourage their active participation in Semargres in the future, and be a reference for the development of the local economy of Semarang City.

The aim of implementing community service in Benda sub-district is to support business actors in promoting SME products in Benda sub-district, Tangerang-Banten City. This activity began with a preparation and field survey stage, which involved direct discussions with the village administrators and village officials of Benda Subdistrict to identify the needs, opportunities and challenges faced by SME business actors. Next, the service team carries out the socialization and training stage, which includes five important aspects: (1) how to create attractive products, (2) choosing a strategic location, (3) practice of creating easy promotional content on social media, (4) distribution strategy products to reach customers, and (5) online marketing. This activity aims to produce SMEs in Benda sub-district, especially home-based businesses, who have an entrepreneurial spirit so they are able to create good marketing strategies. This research aims to optimize the application of digitalization to MSMEs in Benda Subdistrict, Tangerang City, in order to strengthen their position in increasingly dynamic business competition. Through Community Service with seminars and workshops held to provide motivation and marketing strategies as well as introduce digital technology in MSME business operations. The results show a significant increase in MSMEs' abilities and understanding of marketing strategies and the use of digital technology to face healthy competition.  

This study explores the influence of digital payment systems on the growth of small and medium enterprises (SMEs). Utilizing a quantitative approach, the research examines key indicators of SME growth, such as sales, customer base expansion, and transaction efficiency, before and after adopting digital payment systems. Findings reveal a significant positive correlation between digital payment adoption and SME growth metrics, suggesting that digital transformation in payments is instrumental in enhancing financial performance and market reach for SMEs.

Microenterprises in Desa Sumber are small-scale household businesses run by the local community. Based on the existence of businesses, there are SMEs that produce processed food and batik cloth. In the processed food business, problems arise related to the absence of assistance and business management to develop, so that the community conducts small-scale and limited household businesses. Problems in the batik business are weak competitiveness, the number of batik products produced, and the lack of marketing expansion. The solution applied in this community service is micro business empowerment activities carried out through data collection, partnerships, ease of licensing, institutional strengthening and coordination with stakeholders. Food processing training, branding and packaging training, and marketplace development training were carried out.

This study examines the application of Quality Engineering methods to Micro, Small, and Medium Enterprises (MSMEs) through a community service program. Using a qualitative approach based on literature studies conducted via a webinar at Universitas Sehati Indonesia (USINDO), the research explores how systematic quality improvement strategies can be introduced and adapted for MSMEs to enhance product quality and competitiveness, this study analyzed scientific publications, community service reports, and quality improvement program documentation from 2019-2024. The findings demonstrate that Quality Engineering principles-including Quality Function Deployment (QFD), Seven Basic Tools of Quality, and Statistical Process Control (SPC)-significantly enhance product quality when adapted to SMEs' specific contexts. Case studies reveal improvements ranging from 29.5% to 97.92% across various aspects including customer satisfaction, food safety, and production efficiency. The research identifies key challenges in implementation, including technical knowledge limitations, resource constraints, and difficulties in maintaining long-term changes. The successful integration of Quality Engineering methods depends on active participation from SME stakeholders, approaches tailored to local contexts, and continuous post-program mentoring. This study contributes to developing an integrative framework that combines Quality Engineering principles with practical SME needs, supporting sustainable quality culture development in the SME sector.

This study is focused on the development of small and medium enterprises (SMEs) growth in Indonesia. Various literature sources have been consulted to address the existing problems, and secondary data from relevant agencies such as BPS, BI, and the Ministry of Cooperatives and SMEs have been used. The challenges faced by SMEs in enhancing their business capabilities are multifaceted, encompassing several indicators. These include insufficient capital, both in terms of quantity and sources, inadequate managerial and operational skills in organizing, and limited marketing opportunities. Moreover, there is also unhealthy competition and economic pressures leading to a restricted and narrow business scope. It is crucial to address these concerns, especially in anticipation of Indonesia's participation in the ASEAN Economic Community (AEC) and the resulting open market. It is imperative for SMEs to enhance their competitiveness. However, these problems can be effectively tackled through various policies that facilitate easy access for SMEs to the banking industry. The fact that only 13.6% of credit growth is disbursed by the banking sector demonstrates that capital-related issues can be easily resolved, subsequently impacting management and enabling the production of more competitive products. By effectively addressing the challenges posed by the AEC, the government's concerns can be better addressed.

This service aims to improve the knowledge and skills of Tempe small and medium-sized enterprise (SME) entrepreneurs in effectively managing their businesses and enhancing competitiveness. This service activity is carried out through a series of workshops, motivational training, and group mentoring. The community partners involved in this project were the Tempe SMEs located in the Pejuang neighborhood, Bekasi. The results of this service showed a significant improvement in the knowledge and skills of the Tempe SME entrepreneurs after participating in the training and mentoring sessions. They successfully enhanced their business performance, expanded market access through digital marketing, and formed a group or association of Tempe SMEs to share knowledge and support each other in addressing business challenges. This initiative positively contributed to the welfare and local economic growth by strengthening the Tempe sector as a key pillar of the economy in the Pejuang neighborhood

The emergence of digitalization in marketing presents opportunities and changes to large, medium and small business actors. Implementing digitalization in marketing accompanied by creating and determining digital strategies marketing. A digital marketing strategy is a marketing plan or activity who use digital media, such as the internet or online marketing, to achieve marketing goals and expand consumer reach. Strategy digital marketing is the right choice for SMEs/MSMEs, incl TumblrIn, marketing products and carrying out promotions. Research purposes This is to find out how to determine a digital marketing strategy, implementation and results of the impact of determining a digital marketing strategy on TumblrIn Store. In this research, quantitative and qualitative descriptive methods were used used to provide a deeper picture and understanding comprehensive approach to the phenomenon under study. Additionally, for collection data, the researcher used observation and documentation techniques from the final assignment project which is the final assignment for graduation after taking part Merdeka Campus Certified Independent Study program at PT. Nurul Fikri Create Innovation. The research results show that digital strategy marketing on TumblrIn has been determined using SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats), STP (Segmentation, Targeting, Positioning), and Marketing mix. Implementation of digital marketing strategies in TumblrIn has been doing quite well and achieved several goals. Utilization online media in digital marketing strategies has also been successful quite a lot of traffic, although not all online media get the same amount of traffic. However, the amount of traffic has exceeded initial targets can be converted into potential customers.).  

This research aims to analyze the financial performance of KSP Kopdit Pintu Air Rotat in terms of analysis of liquidity ratios, solvency ratios and profitability ratios for the 2021-2023 financial year. The data analysis method used in this research is quantitative descriptive analysis using ratio analysis based on the Regulation of the Minister of Cooperatives and SMEs of the Republic of Indonesia Number 15 of 2021. The results of the research show that: Liquidity ratio with Current Ratio and Quick Ratio at KSP Kopdit Watergate Rotat for Financial Year 2021 -2023 in the “healthy” criteria. Meanwhile, the Cash Ratio calculation at KSP Kopdit Water Gate Rotat for the 2021-2023 financial year is in the "unhealthy" criteria. The solvency ratio value using the Debt To Asset Ratio calculation at KSP Kopdit Pintu Air Rotat for the 2021-2023 financial year continues to increase and is within the "healthy" criteria. Meanwhile, the calculation of the Debt To Equity Ratio at KSP Kopdit Pintu Air Rotat for the 2021-2023 financial year is in the "fairly healthy" criteria. The profitability ratio by calculating Return On Equity and Return On Assets at KSP Kopdit Pintu Air Rotat for the 2021-2023 financial year fluctuates and is within the "unhealthy" criteria.

Abstract . This research investigates the influence of entrepreneurial competence and the ability to adapt to the environment on marketing performance in Small and Medium Enterprises (SMEs) in the furniture industry sector in Jepara, by considering the mediating role of business strategy. In the midst of globalization and intense competition, entrepreneurial competence, which includes managerial ability, innovation and risk taking, as well as environmental adaptability, which includes flexibility and response to market changes, have become key factors in improving marketing performance. This research uses a quantitative approach with correlational study methods and Partial Least Squares (PLS) statistical techniques to analyze data from 194 respondents who are members of the Jepara Indonesian Furniture and Crafts Industry Association (HIMKI). The research results show that entrepreneurial competence and environmental adaptability have a positive and significant influence on marketing performance. In addition, business strategy functions as a mediator in the relationship between entrepreneurial competence and marketing performance as well as between environmental adaptability and marketing performance. These findings emphasize the importance of developing entrepreneurial competence and adaptability as factors that not only have a direct impact on marketing performance but also through more effective business strategies. This research provides valuable insights for furniture entrepreneurs in Jepara in optimizing their marketing performance in a dynamic and competitive business environment.

This community service project aims to enhance SME marketing through the collaboration of e-commerce and Instagram. Through specially designed training, SME participants were taught how to effectively utilize these platforms to market their products. The study employs both quantitative and qualitative approaches to evaluate the effectiveness of the training. Data were collected through questionnaires, interviews, and direct observations. The results indicate a significant increase in participants' knowledge and skills, as well as an improvement in sales after the training. These findings support the Diffusion of Innovations theory and integrated marketing communications, demonstrating that the collaboration of e-commerce and Instagram can enhance SME competitiveness. Recommendations include developing training materials, providing ongoing support, establishing partnerships with e-commerce and social media platforms, and conducting periodic evaluations.

Tintun's Cookies, an SMEs of pastry and cookies that has been established for more than 10 years, plans to expand overseas. This study aims to identify countries with potential for Tintun's Cookies products, analyse external and internal factors, and formulate appropriate export strategies for Tintun's Cookies in preparing for exports to the target country. The research method uses Market Research Analysis using Trademap data and indicators such as import tariffs, requirements, trends, and distance in the destination country, PESTEL, EFE, IFE, and Marketing Mix 7ps. The results of the study show that Malaysia is the recommended country to be the main export destination for Tintun's Cookies products. This is supported by high market demand, proximity, elimination of import tariffs, ease of regulation, and cultural and product trend similarities. Based on the intersection of the IFE and EFE matrices, it shows that Tintun's Cookies is in quadrant 1, namely Grow and Build, where this position shows that Tintun's Cookies is in good condition in terms of strengths and opportunities and has the capability to export cookies to Malaysia. Thus, it is recommended a marketing strategy to take advantage of opportunities by developing products, market penetration, and market development. Some of the proposed strategies are to meet export requirements in Indonesia and Malaysia through export training from the government, meet labelling and identity requirements for cookies in Malaysia, set competitive selling prices, collaborate with the government and e-commerce media to reach consumers.    

Kedai Kopi Abah is one of the SMEs that has good business development potensial in Blitar City because it has a strategic location in the middle of the busy center of Blitar City. However, there are challenge that must be faced by Kedai Kopi Abah namely that the use of social media as a digital marketing platform is still not optimal. This Community Service Program was conducted using training and socialization methods aimed directly at managers of Kedai Kopi Abah. This training and socialization activity takes the form of optimizing rebranding and strengthening digital marketing communications at Kedai Kopi Abah with the aim of improving the skills of Kedai Kopi Abah managers in producing interesting content on Instagram account. This training activity can attract a positive response from participants who attended the training and socialization on optimizing rebranding and strengthening digital marketing communication at Kedai Kopi Abah.

The adoption of Robotic Process Automation (RPA) has emerged as a crucial strategy for medium-sized enterprises (SMEs) to streamline back-office operations, enhance productivity, and reduce operational costs. RPA involves the use of software robots to automate repetitive, rule-based administrative tasks, allowing employees to focus on more complex, value-added activities. This study explores the implementation of RPA in medium enterprises, focusing on its impact on cost efficiency, administrative workload reduction, and operational performance. The research uses a case study approach, analyzing medium enterprises that have adopted RPA to assess the effectiveness of automation in improving business processes. Data collection methods include interviews, surveys, and company reports to evaluate how RPA affects workload, accuracy, and cost savings. The findings indicate that RPA significantly reduces manual administrative tasks, leading to faster processing times, lower error rates, and substantial cost savings. Employees in enterprises that adopted RPA reported increased job satisfaction due to the reduction of monotonous tasks and the opportunity to engage in more strategic work. However, challenges such as employee resistance, data security concerns, and system integration complexities were also identified. The study compares RPA’s impact with traditional manual processes, highlighting improvements in speed, accuracy, and overall cost efficiency. Additionally, the study compares RPA adoption across industries such as manufacturing, retail, and service, revealing sector-specific challenges and successes. The paper concludes by emphasizing the practical implications for SMEs, suggesting that RPA can optimize business operations and urging further research on its long-term effects on employee roles and organizational culture.

This study explores the influence of Islamic environmental ethics on Corporate Social Responsibility (CSR) and business decision-making, emphasizing how faith-based ethical frameworks guide sustainable practices in contemporary corporate environments. Grounded in the principles of stewardship (khalifah), justice (adl), and collective welfare (maslahah), Islamic ethics provide a holistic model for aligning profitability with moral and environmental responsibility. Using a mixed-method approach that combines survey research and content analysis, data were collected from 50 Shariah-compliant and ethically oriented companies across multiple industries. The survey measured the integration of ethical values into CSR initiatives, while content analysis of corporate reports evaluated transparency, environmental commitment, and ethical disclosures. The findings reveal that organizations adhering to Islamic ethical principles exhibit stronger environmental accountability, higher ethical compliance, and more sustainable long-term strategies compared to secular firms. These companies perceive environmental responsibility as a moral obligation rather than a regulatory requirement, integrating ethical governance into daily operations and strategic planning. The results also highlight that employee engagement and stakeholder trust improve significantly when CSR activities are guided by Islamic values. Furthermore, case studies of Islamic banks and small-to-medium enterprises (SMEs) in Muslim-majority regions demonstrate practical applications of these principles, including the use of zakat and waqf funds for environmental initiatives and community development programs. The study concludes that embedding Islamic ethics into business operations fosters a balance between economic growth, social welfare, and environmental stewardship. It also provides a pathway for strengthening corporate integrity and long-term competitiveness. Future research is recommended to examine the applicability of Islamic ethical principles across different industries and explore their intersection with emerging areas such as green innovation, artificial intelligence governance, and digital finance. Overall, this research underscores the potential of Islamic ethics as a foundation for sustainable business models that harmonize spiritual and economic objectives.

: Current technological developments that are increasing can have a positive impact on SMEs. At wholesale egg shops, they still use a manual cashier system with only being recorded in large books, so the service is less than optimal and less accurate. So it is not uncommon for customers to be disappointed in payment and refund services. By doing this research, it is hoped that it will be able to create a cashier system that runs at egg grocery stores that is able to increase cashier performance efficiency.

The goal to be achieved from this service is the application of the digital economy through e-commerce and fintech for MSME actors in Kota Pari Village. Then it is hoped that the community/MSME actors will be able to understand that this digital economic transformation is used for the turnover of economic activities so that it will increase the income of business actors in the Pandemic Era so that the products offered are not only marketed in the local area but also internationally. Business actors are increasingly aware of this digital economic transformation, so it is hoped that they will be able to increase their income through product sales by increasing production, expanding sales areas in e-commerce that are already available on the android application. This service activity plan will be carried out for 1 day with counseling with the theme of Education on Digital Economy Transformation Through E-commerce and Fintech in increasing the income of business actors in the COVID-19 Pandemic Era in Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency and evaluating the results by re-observing the community/MSME actors by looking at the income results and the level of purchasing power of the community.

In order to reduce poverty and inequality and increase economic growth and productivity, the paper examines the importance of financial inclusion and national development in Nigeria, with a focus on Niger State. It does this by assisting individuals and businesses, particularly small and medium-sized enterprises (SMEs), in saving and investing, managing financial risks, and facilitating smooth consumption. This study identifies major supply-side and demand-side obstacles to financial inclusion as well as structural barriers, and it draws attention to Niger's relative behind other WAEMU nations in terms of youth and women's use of formal financial services. In order to assist the nation's development goal, it lays out major targets for Niger to harness the potential of increased financial inclusion. These include initiatives to address inadequate financial literacy, encourage digitization, and address informality.

Accurate accounting software is a business application that helps SMEs manage their business easily. Processing financial data into financial reports needed to help plan the company's future. The profit and loss report is a financial report that reports on the company's operational activities by calculating income and expenses for one period and then the profit and loss report can be determined. The profit and loss report can be used as a way to assess the company's level of success in a certain period and also to understand the company's development. This research aims to determine the evaluation of the application of accurate accounting software in preparing profit and loss reports. The type of research used is qualitative research, with a sampling technique, purposive sampling. The research method used is User Acceptance Testing, with a type of testing, Black Box Testing. The results of this research show that accurate accounting software is effective in preparing profit and loss reports, easy to understand and easy to detect errors. This error can be detected by reviewing the transaction data that has been input. With the help of Standard Operating Procedures, companies can minimize errors, make control easier and enable to run company smoothly  

Entrepreneurship is strongly being touted as the way out of underdevelopment in low income countries. Joblessness, poverty and social instability are some of the main issues that have haunted least developed countries since the end of colonialism, however, political independence without economic freedom is not freedom at all. There are fears that nations may fail due to underdevelopment and high levels of unemployment. Studies have been conducted elsewhere and in Malawi too about how the SMEs sector has been performing over the years and results show that the performance has not been encouraging at all. Nevertheless, the search still is on regarding how best developing countries in general and Malawi in particular can utilise the models such entrepreneurial ecosystems that are working well in developed economies to try to change the local fortunes. The findings of the studies done locally compared to those done in developed economies have shown that Malawi is not doing well at all more especially policy wise. The Government is supporting MSMEs wholesale without properly scrutinizing the business that are high growth oriented because it lacks such a policy. The study based on literature review hence recommends appropriate steps that can address the lack of positive dividends from the funds that are being invested in these underachieving MSMEs.