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Agustin HP; Yuliatin Azizah

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2025 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This study aims to analyze the impact of marketing mix elements on visitor satisfaction at Papuma Beach in Jember, with a focus on Generation Z as the primary target. The marketing mix examined includes word-of-mouth promotion, location, entrance ticket prices, products and services, and available facilities. This research employs a quantitative approach using multiple linear regression analysis, along with partial and simultaneous tests to measure the influence of independent variables on visitor satisfaction. Data were collected through questionnaires distributed to 100 Generation Z respondents, as well as observations and interviews. The findings indicate that, partially, word-of-mouth promotion, location, and facilities do not significantly affect visitor satisfaction. However, ticket prices and the quality of products and services at Papuma Beach significantly influence visitor satisfaction. Simultaneously, the marketing mix affects Generation Z visitor satisfaction with a contribution of 73.5%. The main factors determining visitor satisfaction are the natural beauty, appropriate ticket pricing, and the quality of services provided. This study recommends that Papuma Beach management pay closer attention to marketing strategies aligned with Generation Z preferences and enhance the attraction of the tourist site through service innovations and facility improvements.

Lena Susanti

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

Handicrafts are an important part of the creative economy sector in Indonesia. The creative economy itself is an activity based on the use of intellectual property to create creativity, which aims to increase skills and income. The formulation of this research is that this research aims to determine the impact of the decrease in selling price on the production interest of artisans in Beleka Village and the factors causing the price decrease. This study uses a qualitative approach with a type of field research, subjects are selected purposively, with data collection techniques through observation and interviews. The validity of the data was tested using source triangulation, while data analysis was carried out through the stages of collection, reduction, presentation, and drawing conclusions. The results of the study show, first, the decline in the price of handicrafts in Beleka Village has a great influence on the enthusiasm and interest of artisans to stop producing. This is due to low selling prices and imbalances with the increase in raw material costs, which ultimately reduces profits. Second, Second, the decline in the price of handicrafts in Beleka Village is caused by several main factors. One of them is competition with bulk products that are cheaper and easily accessible in the market. In addition, changes in consumer tastes who tend to choose modern and practical products also contribute to reducing interest in traditional crafts.

Febrian Maulana Putra; Syamsul Hilal; Hanif Hanif

Jurnal Pajak dan Analisis Ekonomi Syariah 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to determine the balance of the money and goods markets from an Islamic economic perspective. The research method used is the study of literature from articles, papers, books, and other sources that support the problem under study. The results of this study indicate that Islamic economics states that when prices are fixed, income and interest, or the expected rate of profit, are at a level that balances the commodity market and the money market. The equilibrium level of income and welfare is at the intersection of the IS and LM curves, using the interest rate and the expected rate of return. In Islamic economics, a similar mechanism occurs in the economy that income and the anticipated rate of return lead to the equilibrium level. However, as previously mentioned, changes in income do not directly cause changes in the money market interest rate, which creates a balance between the demand for money and the money supply. Therefore, the interest rate on the interest income panel can only be determined by the IS curve without the LM curve. In other words, the interest rate always appears on the IS curve but can also occur outside the LM curve.

Egita Riyanti Supangadi; Sri Ulina Kaban; Amalya, Diska; Siti Munawaroh; Fauzan Adhipramana +1 more

Jurnal Publikasi Ekonomi dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The bond market in Indonesia continues to develop and become one of the investment instruments of interest, both by institutional and individual investors. This study aims to compare the characteristics of government bonds and corporate bonds based on several factors such as Yield to Maturity (YTM), bond prices, and duration (Macaulay and Modified Duration). The method used is comparative quantitative analysis with secondary data obtained from the website of Kustodian Sentral Efek Indonesia (KSEI). The results of the study indicate that government bonds have a lower risk with a YTM of 6%, a market price of IDR990,000.00, a macaulay duration of 1,903  years, and a modified duration of 1,82 years. In contrast, corporate bonds offer higher returns with a YTM of 12.14%, a market price of IDR980,000.00, a Macaulay duration of 1,847 years, and a modified duration of 1,77 years. Thus, this study is expected to provide insight for investors in adjusting investment choices based on risk profiles and financial goals.

Bahri, Saipul; Dewi, Ilma Satriana; Mardaleni Mardaleni; Ujang Paman Ismail

Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Rice plants as a source of food production are really needed by the community. Mentayan Village develops rice fields that use rainwater as a source of irrigation. There is a farmer group in the area known as the Bina Maju farmer group. This farmer group has problems or obstacles in cultivation such as lack of use of fertilizer, rare and high prices of chemical fertilizers and lack of subsidies and fertilizer assistance from the government which can affect the amount of rice produced. This service is carried out with the aim of providing solutions to problems in the Bina Maju farmer group. The solution to the problems faced by this farmer group can be solved by using organic fertilizer. The implementation method for socialization is to explain in detail and clearly about organic fertilizer using the lecture and discussion method between the service team and a demonstration of making organic fertilizer that can be applied to rice plants. Based on the service activities, the results obtained were that the activity participants had understood the material about making organic fertilizer and could then practice it and produce organic fertilizer independently to overcome the shortage of chemical fertilizers in rice plants.

Faza Dhi’fan Wicaksono; Catur Supriyanto; Made Pramono; Lutfhi Abdil Khuddus

Mutiara Pendidikan dan Olahraga 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

Visitor satisfaction is very important to improve the quality of the swimming pool. Keeping the pool clean and improving facilities such as bathrooms and water cleanliness are the drivers of visitor satisfaction. Based on the survey results, it was found that the lack of cleanliness of the swimming pool was due to a lack of self-awareness on the part of visitors to maintain cleanliness and notification from the pool. The purpose of this study was to determine the level of satisfaction of visitors to Tirta Indah Swimming Pool, Kediri Regency, East Java. The type of research used is descriptive quantitative using purposive non random sampling with a sample of 80 people. The research instrument used a questionnaire sheet. This data collection uses questionnaire results and officer interviews. Data analysis techniques using descriptive statistical analysis. Data processing using editing and tabulating. The results showed that the level of visitor satisfaction with swimming recreation sports facilities at Tirta Indah Swimming Pool, Kediri Regency was classified as satisfactory, in the product quality category of 75.25%, price category of 80%, service quality category of 83.75%, emotional factor category of 63.75%, and convenience category of 81.25%. The conclusion related to the research is that the majority of visitor satisfaction at Tirta Indah Swimming Pool is categorized as satisfactory, partly satisfactory because many of the respondents are satisfied from the category of swimming pool ticket prices which are relatively cheap and most respondents are not satisfied because the prices of food and drinks in the swimming pool canteen are expensive.

M. Faiz; Sabrina Azlianty; Yeyen Zefania Tobing; Osberth Sinaga

Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Bouquets have evolved from mere flower arrangements into a work of art that combines elements of aesthetics, creativity, and innovation. This study aims to examine bouquets as an art form by highlighting aesthetic elements, arrangement techniques, and their role in the creative industry. The method used in this study is descriptive qualitative with a literature study approach from various relevant journal references and articles. The results of the study indicate that bouquets not only have aesthetic value but also reflect artistic expression through the selection of colors, shape compositions, and various arrangement techniques. Innovations in making bouquets, such as the use of flannel, snacks, and recycled materials, are expanding the scope of bouquet art in the creative industry. In addition, bouquet art also contributes to the development of the community's economy through increasing business opportunities. Although bouquet art faces challenges such as market competition and fluctuations in raw material prices, its prospects remain promising with the development of technology and product personalization trends. Therefore, continuous innovation is needed so that bouquet art remains relevant and can continue to develop as part of the wider creative industry.

Laili Muslihah; Ernie Hendrawaty; Ahmad Faisol

International Journal of Entrepreneurship and Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study examines the presence of the Monday effect in companies listed in the IDX30 index on the Indonesia Stock Exchange (IDX) from February 2018 to January 2023. The Monday effect is a market anomaly where stock returns on Mondays tend to be systematically different from other trading days. This phenomenon, if proven, challenges the efficient market hypothesis. The main research problem is whether the Monday effect exists in IDX30 stocks during the specified period. The study aims to provide empirical evidence regarding this anomaly in the Indonesian stock market. The research employs a quantitative approach, utilizing secondary data in the form of daily stock closing prices. The sample consists of 15 companies that were consistently listed in the IDX30 index throughout the study period, selected through a purposive sampling method. The analysis is conducted using the One-Way ANOVA test with SPSS 27 statistical software to compare stock returns across different trading days. The findings confirm the presence of the Monday effect in IDX30-listed stocks, indicating that stock returns on Mondays exhibit statistically significant differences compared to other days. These results suggest that behavioral factors and market inefficiencies may influence stock price movements in the IDX30 index. This study contributes to the literature on stock market anomalies and provides insights for investors and policymakers regarding trading strategies and market efficiency in Indonesia.

Haroon Rashid Hammood Al Dallal

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The objective of this project is to develop cost-effective antenna systems. The study utilized AutoCAD 2006 for data analysis and visualization. This article provides a detailed examination of various antenna systems, including cable/wire, log-periodic, array, helical, and aperture antennas. The research also explores several parameters related to antenna systems, such as effective length, antenna gain and directivity, active aperture, bandwidth, polarization, input impedance, power gain, radiation efficiency, radiation pattern, and radiation intensity. The main goal is to identify the challenges in designing cost-effective antenna systems for reliable communication. These challenges include design issues, contract management difficulties, fluctuating material prices, inaccurate estimations, limited wireless communication technology, and financial constraints. The study examines a wavelength range from 16.7 to 120, corresponding to distances from 10,000 km to 120,000 km. The findings show that at a frequency of 600 MHz, a wavelength of 16.7 units covered a distance of 10,000 km. Similarly, at 750 MHz, a wavelength of 53.3 units covered 40,000 km, and at 850 MHz, a wavelength of 94.1 units spanned 80 km. At 1000 MHz, a wavelength of 120 units covered 120,000 km. This study offers valuable insights into the design of cost-effective antenna systems and provides an understanding of the factors that influence their performance in practical communication scenarios.  

Tutun Zalsal Bella

Mahkamah : Jurnal Riset Ilmu Hukum 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Indonesia, which previously traded carbon through a voluntary market mechanism, has switched its carbon trading implementation through a carbon exchange (IDX Carbon) since September 26, 2023. This means that carbon trading in Indonesia is carried out through the Indonesia Stock Exchange (IDX), and all carbon units are traded as securities or securities, whereas previously carbon transactions in Indonesia were voluntary. The implementation of carbon trading is a form of Indonesia's commitment to implementing the Paris Agreement and the Kyoto Protocol in reducing Greenhouse Gas emissions by 29% in 2030 with its own capabilities and up to 41% with international support. In the implementation of carbon trading in Indonesia, it is carried out through a mandatory market and the Indonesia Stock Exchange has been appointed as the institution organizing carbon trading, but the regulations that form the basis for the implementation of carbon trading do not clearly regulate how to determine carbon prices, the institution authorized to issue Technical Approval for Upper Emission Limits for Business Actors (PTBAE-PU) and Greenhouse Gas Emission Reduction Certificates as units traded on the Carbon Exchange.

Fi Jannah, Hanifatur Rosyidah; Fadhli, Khotim

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This research aims to explore how price and product quality influence purchasing decisions for Y.O.U cosmetics at Panda Lovely Jombang. Given the rapid growth of Indonesia's cosmetics market, Y.O.U has emerged as a local brand offering quality products at competitive prices. Panda Lovely, with its numerous branches across Java Island, is one of Y.O.U’s primary distributors. The study adopts a quantitative approach using associative methods, with data collected through questionnaires from 100 Panda Lovely Jombang customers. Multiple linear regression analysis was employed to examine the relationship between independent variables (price and product quality) and the dependent variable (purchase decisions). The findings reveal that both price and product quality, individually and combined, significantly impact purchasing decisions. Key factors influencing consumer choices include affordability, the alignment of quality with expected benefits, and product durability. This research offers valuable insights for both Panda Lovely managers and Y.O.U producers to refine marketing strategies that cater to consumer needs and preferences.

Gresy Bebi Ananda Br Sembiring; Anak Agung Bagus Putu Widanta

International Journal of Economics, Management and Accounting 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Pineapple is one of Indonesia's top three fruit commodities in terms of production volume. In 2022, Indonesia became the world's largest pineapple producer. Pineapple production in Indonesia has fluctuated but has generally shown an increasing and stable trend from 2013 to 2023, with expectations of continued growth. This study aims to analyze the influence of production, the wholesale price index, exchange rates, and export prices on Indonesia's pineapple export volume from 2013 to 2023. This research utilizes secondary time-series data on a quarterly basis, analyzed using multiple linear regression and classical assumption tests. The results indicate that production, the wholesale price index, exchange rates, and export prices simultaneously influence Indonesia's pineapple export volume. Partially, production and exchange rates have a positive but statistically insignificant effect on export volume, while the wholesale price index and export prices have a negative yet statistically significant impact. These findings highlight the importance of policies that can reduce production costs to enhance the competitiveness of Indonesian pineapples in the international market. Through synergy between the government, exporters, and farmers, it is expected that Indonesia's pineapple exports will continue to grow sustainably.

Epifanius Oskarino; Didik Trisbiantoro

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

This study aims to analyze the relationship between demand and supply of skipjack tuna at the Fish Auction Place (TPI) Sedati, Sidoarjo Regency. Data were collected through observations, interviews, and literature studies. The research results indicate that fish prices, community income, and supply costs significantly influence the demand and availability of fish at TPI Sedati. Proper stock management is necessary to maintain a balance between demand and supply to improve fishermen's welfare and market efficiency.

Zulfa Zakiatul Hidayah; Erin Soleha; Abdul Latif; Erna Apriani; Rizka Estisia Pratiwi

Jurnal Pengabdian Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Effective financial management is a major challenge for micro, small and medium enterprises (MSMEs) in Cikarang, especially in the culinary sector such as Ayam Geprek Bungsu. The main problems faced by business owners are economic limitations and uncertain fluctuations in raw material prices, which have an impact on the stability of cash flow and business profits. This condition results in suboptimal financial management, because often business owners are unable to separate personal and business finances, as well as difficulties in long-term budget planning. This activity aims to analyze the financial management of Ayam Geprek Bungsu and identify strategic steps that can be taken to improve financial efficiency. The research method used is a case study through interviews and analysis of simple financial statements. The results of the analysis show that the lack of regular financial records and the absence of a structured financial management system are the main causes of financial inefficiency. In addition, dependence on a single supplier for raw materials led to vulnerability to price increases. As a solution, this report recommends the implementation of a simple yet regular financial recording system, financial management training for business owners, and diversification of raw material suppliers to minimize the impact of price fluctuations. With these measures, Ayam Geprek Bungsu is expected to improve financial stability, optimize cash flow management, and ultimately strengthen business sustainability amid dynamic economic challenges. The growth and role of MSMEs can still be improved not only because of their resilience in the face of various economic shocks, but also their ability to provide employment, and overcome poverty.

Bela Santia; Mukhzarudfa Mukhzarudfa; Muhammad Ridwan

International Journal of Economics and Accounting 2025 International Forum of Researchers and Lecturers

This study aims to determine the effect of Debt to Equity Ratio (DER), Return On Equity Ratio (ROE), Price Earning Ratio (PER), Earning Per Share (EPS) on Health Sector Companies listed on the Indonesia Stock Exchange in 2020-2023. The population in this study were all health sector companies listed on the IDX. The number of samples collected was 17 companies with 5 years of observation (85 observation data) that met the criteria. The analysis method used was the classical assumption test, multiple linear regression analysis, while hypothesis testing used Simultaneous and Partial tests. The results of this study indicate that DER has a positive and significant to stock prices, ROE is not affects stock prices, PER does not influence on stock prices, EPS has a positive and significant influence on stock prices.  

Andri Herlambang; Yuli Setiawannie; Syahputra Amry; Nita Marikena; Andisyah Johan

Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Business development, especially in the culinary industry. UMKM Kirantea is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of UMKM Kirantea in the culinary industry and identify strengths, weaknesses, opportunities and threats related to processing and developing its business. Based on the results of the SWOT analysis, UMKM Kirantea can continue to develop, but a combination of SWOT analysis is needed, such as implementing SO strategies, one example of which is expanding cooperation networks and networking with stakeholders (associations, restaurants, hotels) holding event activities in various regions, strategies WO, one example is increasing cooperation and networking with suppliers and partnerships with medium and large scale industries as well as using local or regional events as a promotional tool, ST strategy, one of which is maintaining affordable prices and quality-controlled materials to face competition and WT strategies, such as developing an online marketing platform to remain competitive amidst competition.

Andri Herlambang; Yuli Setiawannie; Syahputra Amry; Nita Marikena; Andisyah Johan

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Business development, especially in the culinary industry. UMKM Kirantea is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of UMKM Kirantea in the culinary industry and identify strengths, weaknesses, opportunities and threats related to processing and developing its business. Based on the results of the SWOT analysis, UMKM Kirantea can continue to develop, but a combination of SWOT analysis is needed, such as implementing SO strategies, one example of which is expanding cooperation networks and networking with stakeholders (associations, restaurants, hotels) holding event activities in various regions, strategies WO, one example is increasing cooperation and networking with suppliers and partnerships with medium and large scale industries as well as using local or regional events as a promotional tool, ST strategy, one of which is maintaining affordable prices and quality-controlled materials to face competition and WT strategies, such as developing an online marketing platform to remain competitive amidst competition.

Ach Agil Dzikrullah; Rahayu Mardikaningsih

DHARMA EKONOMI 2025 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

This research aims to determine the influence of price and product design on Muslim clothing purchasing decisions. In the fashion industry, especially Muslim fashion, price and product design are two very important factors in influencing consumers' decisions to make purchases. Competitive and affordable prices can attract consumers' attention, while attractive designs that are in line with trends can increase the product's appeal. Through the literature review method, this research analyzes various relevant scientific sources to explore the relationship between price, product design and purchasing decisions. The research results show that reasonable prices and innovative product designs have a significant contribution to consumer purchasing decisions. Consumers tend to prefer to buy Muslim clothing that offers a combination of attractive prices and designs that suit their preferences. Therefore, Muslim fashion companies and related parties are expected to continue to pay attention to appropriate pricing strategies and develop attractive product designs. In this way, companies can create an environment that supports improved purchasing decisions, which ultimately contributes to sales success and sustainable business growth.

Magdalena Liessantri Ndraha; Ir. Budi Santosa Kramadibrata

Akuntansi Pajak dan Kebijakan Ekonomi Digital 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The fashion industry continues to grow rapidly, creating new trends that influence people's lifestyles. The thrifting phenomenon at Pasar Senen has become a popular shopping alternative due to its affordable prices and product quality. This study aims to analyze the influence of product quality and price perception on purchasing decisions for thrifted clothing. The research employs an associative quantitative approach involving 96 respondents. The research instrument is a questionnaire tested for validity and reliability. Data analysis includes descriptive and correlation analysis, while hypothesis testing uses multiple linear regression analysis. The results indicate a positive influence of product quality and price perception on purchasing decisions, with an R-Square value of 0.805. The study's limitation lies in its scope, which focuses only on one market and does not consider other variables or moderators that may impact purchasing decisions more broadly.

Vita Fibriyani; Nurul Akramiah; Ratna Pudyaningsih

Proceeding of the International Conference on Economics, Accounting, and Taxation 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the effect of the inflation rate on the number of Wismanto Indonesia Via Air Gateway. The data used covers the period from January 2017 to September 2024, focusing on the relationship between inflation as a macroeconomic factor and the number of tourists visiting Indonesia. The data analysis used in this study is regression analysis, supported by descriptive analysis of each variable. The regression analysis results show that the inflation rate has a significant positive effect on the number of international tourist arrivals. The regression coefficient of 156,266 indicates that every 1% increase in inflation has the potential to increase the number of international tourists by 156,266 individuals. The significance value of 0.000 indicates that this relationship is statistically significant at the 95% confidence level. These findings provide an understanding that although inflation is often associated with rising prices of goods and services, in the context of Indonesian tourism, inflation can be linked to other factors, such as exchange rate fluctuations, which increase Indonesia's appeal as a tourist destination. This study recommends that the government and stakeholders in the tourism sector consider the impact of inflation in tourism development strategies, while maintaining economic stability and international competitiveness. Further studies are recommended to explore other mediating variables, such as exchange rates and tourism promotion policies, in order to understand this relationship more comprehensively.