Publication Search

Social media is now a very important factor especially for startups, especially in the early stages of growth and brand recognition. The Importance of Social Media as a Marketing Strategy for Startups Students and prospective students in Malaysia. With the increasing use of digital platforms, utilizing social media has become a crucial strategy to reach target audiences, build brand awareness, and increase customer interaction. Seeks to enhance students’ comprehension of the strategic role of social media in effectively marketing their goods and services. Without a social media presence, a startup is missing out on a huge opportunity to grow, be recognized, and connect with potential customers. It is not just about digital existence, but also about competitiveness and business continuity.

This study aims to identify the relationship between Social Media Addiction and Sleep Quality of Jambi University Psychology Students. This study uses quantitative research with a correlational test approach. The sampling technique was random sampling with the study population consisting of 88 Jambi University Psychology students class of 2024. Data collection was carried out through questionnaires distributed to 88 students of the Jambi University Psychology Department. Data analysis includes two approaches: (1) descriptive analysis, 2) normality testing, 3) validity and reliability testing, and 4) hypothesis testing using Spearman's rho correlation. Based on the results of the analysis in this study, it shows that there is no relationship between Social Media Addiction and Sleep Quality of Psychology Students of Jambi University (UNJA). This is evidenced by the p value having a value of 0.402. The p value has a value greater than 0.05 so that the Working Hypothesis (H1) is rejected and the Null Hypothesis (H0) is accepted.

In this study, teenage social media users in Bukittinggi are asked to examine the connection between social anxiety and husnudzon, or optimistic thinking. Purposive sampling was used to choose 114 teenagers, ages 15 to 19, who then took part in survey design. Positive thinking and social anxiety levels were assessed using standardized questionnaires, the Husnudzon Scale and the Social Anxiety Scale for Adolescents, respectively. Product moment analysis was used in the data analysis. Higher levels of positive thinking are linked to lower levels of social anxiety, according to the research, which showed a substantial negative association between husnudzon and social anxiety. Husnudzon's role as a strong predictor of social anxiety was further validated by multiple regression analysis, which also helped to explain a large variation in the participants' social anxiety levels.    

This study examines communication strategies in promoting national values ​​in the era of social media which has a very important role in building collective awareness and strengthening the sense of national unity. Social media, as a fast and broad means of communication, offers challenges as well as opportunities for efforts to strengthen nationality. In this context, an effective communication strategy must utilize digital platforms to disseminate inclusive national messages, prioritize tolerance, and strengthen national identity. The approaches used can be in the form of utilizing visual content, narratives that touch emotions, and collaboration with influencers and public figures to create a greater impact. In addition, it is important to pay attention to the aspects of speed and accuracy of information, so that the message conveyed is not easily distorted or misinterpreted. This study uses method a qualitative approach with a case study design to understand communication strategies in promoting national values ​​in the era of social media. The qualitative approach was chosen because it allows researchers to explore in depth the communication phenomena that occur in society, especially on social media. This study discusses various communication techniques and models that can be used to convey national values ​​to the younger generation, as well as the challenges faced in managing information amidst the diversity of opinions on social media. The results of this study to contribute to the development of more effective communication strategies in promoting national values ​​in the digital era.

TikTok has become one of the most popular social media platforms with more than 2 billion monthly active users. This makes TikTok a very potential digital marketing tool for various brands and products. One of those TikTok accounts is @hedonestate, an account from a culinary brand that is currently a hit among generation Z with more than 40 thousand followers. This research aims to formulate the right content and engagement management strategy on the @hedonestate TikTok account in order to increase brand awareness and sales of promoted products. The research method used is a qualitative approach with a case study on the @hedonestate account. Data collection is carried out through in-depth interviews with the @hedonestate account manager and a number of his followers, as well as content analysis of the 50 latest TikTok videos uploaded to the account. The data obtained is then analyzed qualitatively to produce content strategy recommendations that are in accordance with the Elaboration Likelihood Model theory, as well as engagement strategies to increase user engagement such as the number of likes, comments, and shares so that it has the potential to encourage product purchase decisions. The results of this research are expected to provide recommendations for effective social media marketing management strategies on the TikTok account @hedonestate, so that it can increase brand awareness and sales of promoted products.

Social media provides benefits for teenagers, such as access to information, communication, and entertainment, but it also poses challenges, particularly addiction. This study analyzes its impact on mental health, sleep patterns, social interactions, academic performance, and consumer behavior through a literature review (2021–2025). The findings indicate that social media addiction increases the risk of anxiety, depression, and emotional disorders while also disrupting sleep patterns. Socially, direct interactions decrease, and communication skills decline. Academically, focus on learning weakens, and academic performance declines, while consumer behavior increases due to excessive social media exposure. In conclusion, uncontrolled use has significant negative effects, highlighting the need for proper management strategies.    

Does the presence of Facebook social media make changes in interactions, which are usually active housewives gossiping (light discussions) on the porch of the house, after the presence of Facebook social media, housewives choose to interact online rather than face to face. This research was conducted in Partali Toruan Village using qualitative research methods and informants who became informants were housewives in Partali Toruan Village. Data collection techniques were carried out by observation, interviews, documentation and drawing conclusions. The results of the study indicate that Facebook has an impact on changes in interaction patterns in mothers in Partali Toruan Village, North Tapanuli Regency and these changes are planned changes or come from one's own will. Meanwhile, the conclusions based on the researcher's sub-problems are as follows: Most of the core of the negative impact of Facebook on changes in interaction patterns with family and the Partali Toruan community environment on mothers in Partali Toruan Village, North Tapanuli Regency is making Facebook social media a money field, namely by selling online, and eliminating boredom. Facebook has a negative impact if its users misuse Facebook as a life regulator.

Social media is not merely a space for entertainment. It has become part of students’ daily lives. Through these platforms, various values, ideologies, and discourses on nationalism circulate constantly. This study aims to examine how far social media contributes to the internalization of Pancasila values and the formation of nationalist character among university students. This research used a descriptive quantitative survey method. A total of 50 students from various majors served as respondents. They completed a questionnaire distributed via Google Form. The results show that 90% of students actively use social media. About 72% claim to have a nationalist attitude, and 76% show social concern. However, only 42% apply Pancasila values in their daily lives. Participation in community activities and national discussions is relatively low. Furthermore, 64% of respondents expressed disappointment toward state institutions. This disappointment is influenced by exposure to issues such as corruption allegations and controversial national policies. From these findings, it is clear that social media can serve as an educational platform, but it may also become an entry point for a crisis of trust. The internalization of Pancasila values has not yet been fully effective. There is a gap between understanding and actual behavior.

Social media has become an effective marketing tool for young artists to introduce and promote their work to a broader audience. This study aims to analyze social media marketing strategies that can enhance the visibility and sales of artistic works. The research employs a literature review approach with content analysis of relevant studies published between 2018 and 2024. The findings indicate that effective social media marketing strategies for young artists consist of three main aspects: personal branding, algorithm optimization, and monetization strategies. Strong personal branding through visual consistency and storytelling has been proven to increase audience engagement and strengthen artists’ competitiveness on digital platforms. In terms of algorithm optimization, the use of short-form videos, consistent posting frequency, and SEO implementation play a vital role in expanding the reach of artistic content. Meanwhile, monetization strategies such as the utilization of e-commerce platforms, subscription-based models, and Non-Fungible Tokens (NFTs) have proven effective in converting audience engagement into a more stable source of income. This study contributes to the development of digital marketing literature within the creative industry and serves as a practical guide for young artists in optimizing social media as a marketing tool. The findings also provide a foundation for the development of more effective and adaptive digital marketing strategies in response to the dynamic and evolving trends of the creative industry.

In this increasingly advanced digital era, social media has become an integral part of the lives of young people, including university students. Social media is not only used for communication and entertainment but is also being utilized as a learning tool, including in a religious context. This study aims to explore the impact of social media use on the understanding of Buddhist teachings among students at the Raden Wijaya State Buddhist College (STABN). The approach used was quantitative, employing a survey method involving students who actively use social media. The main theories employed are Uses and Gratifications, which emphasizes that media users actively choose media to fulfill specific needs, and the theory of social media construction, which views reality as being shaped through digital interactions. This study found that the intensity and habit of social media use are related to the level of understanding of Buddhist teachings. Students who more frequently use social media to seek religious information tend to demonstrate a better understanding of Dhamma values. However, the type of religious content consumed does not always have a direct impact on deeper understanding. These results indicate that social media has the potential to be a positive tool for religious education if used wisely.  

Social Media has become an effective communication tool in building and increasing brand awareness and sales to carry out marketing or promotional activities of a product online or social media. This article aims to determine the role of social media in increasing brand awareness and sales. The method used in this study is to use the kualitatif method. The results of this study are the utilization of the role of social media in increasing brand awareness and sales as a promotional tool provides minimal cost benefits and the ability to reach many people. Social media also helps in the dissemination of information and can interact directly with consumers so that it becomes the right medium in increasing brand awareness and sales.

The development of information technology, especially social media, has had a significant impact on teenagers aged 10 to 19 years. Although social media is used to seek information and interact, excessive use can have negative impacts on psychological well-being, such as anxiety and inability to control oneself. Factors such as social attachment also play a role in adolescents' psychological well-being. This study aims to examine the relationship between social media use and psychological well-being among adolescents, with the hope of providing insight into more effective psychological support strategies. Method: This research is a type of quantitative research with a cross sectional approach. The sample used was students of Sultan Agung 4 Islamic Middle School, Semarang. The technique used was a total sampling of 108. The correlation test used in this research was the chi square test. Results: The results of this study showed that respondents aged 14 years dominated with 77 people (71.3%), followed by 15 year olds, 29 people (26.9%), and 16 year olds (26.9%). In terms of gender, men were the largest group with 57 respondents (52.8%). This research also found that 68.5% of respondents used social media with high intensity, while 31.5% used it with lower intensity. In terms of psychological well-being, 25.9% of respondents had high well-being, 64.8% medium, and 9.3% low. The results of statistical analysis carried out using the chi-square test show that the p-value obtained is 0.000.

YouTube is one of the leading video-based social media platforms with a complex algorithm for recommending content to users. Understanding this algorithm is crucial for content creators to increase visitor numbers and audience engagement. This socialization activity aims to educate beginner content creators on video optimization strategies to enhance discoverability and recommendation by YouTube’s system. The socialization was conducted online via Zoom, utilizing presentations, interactive discussions, and simulations of YouTube Studio features. The results of this activity indicate an improvement in participants’ understanding of key factors influencing the YouTube algorithm, such as watch duration, user interactions, and metadata optimization. Some participants who implemented the taught strategies experienced up to a 30% increase in video views within a month. However, challenges remain in maintaining content consistency and utilizing YouTube analytics effectively. Therefore, continuous mentoring is necessary to help participants refine more effective strategies. This socialization is expected to enable content creators to maximize the YouTube algorithm to enhance their channel visibility and growth.

The development of social media is currently very rapid and diverse, such as Whatsapp, YouTube. The existence of social media, especially among young people, has given rise to a diversity of uses and images of the identities of its users. Based on the background above, the following problem formulation arises, How do teenagers behave in interpreting the social media Instagram within themselves. And how is the use of Instagram social media in forming self-identity related to social interaction in society. In this discussion the theory used is symbolic interaction theory, where this theory focuses its attention on the ways humans use to shape the meaning and structure of society through conversation. Quoted from George Herbert Mead Symbolic interaction is a theory about how to think about the mind and self. This research uses a qualitative approach with a descriptive case study method. Data was collected through in-depth interviews, observation and literature study. Research subjects were selected (purposively) based on the characteristics of being active users, having more than one account, aged 16-18 years, and consisting of men and women. The research results show that there is diversity in the use of social media, this can be seen from the initial use, patterns of use and the technology used. Then there are various meanings regarding the existence of social media for users, including those related to themselves, family, studies, hobbies, community and work. After that, there are various meanings regarding the self-identity of social media users, and identity construction on social media is carried out through the process of interaction in using social media.

Social media provides various ways of communicating that are short but easy to understand and very fast in the global, this allows students of SMA Muhammadiyah Maumere to easily connect with peers and family in various parts of the world easily. This study shows that there are still many shortcomings in understanding the negative impacts of social media use, such as reduced family interaction and increased risk of negative behavior among the younger generation. Therefore, research using a systematic approach in reviewing the literature needs to be focused on identifying effective strategies to overcome the negative impacts of social media, as well as exploring the potential of social media as a positive tool to strengthen interpersonal relationships among the Generation. The main objective of this study is to provide a comprehensive understanding of the influence of social media on communication patterns and social relationships of the Generation, as well as identify strategies that can help them manage their use of social media in a healthier and more productive way. This study uses a qualitative research method with a descriptive research type. The findings are that most teenagers at SMA Muhammadiyah Maumere have Facebook, WhatsApp, Messenger, Instagram and online game accounts to interact and communicate with others. The use of social media as a place to find friends and information. One form of media from social media is the formation of networks between teenagers. The network that is built does not only expand friendships or followers in cyberspace, but must also be built with interactions between teenagers. Interactions that occur on social media are in the form of commenting on each other or giving likes. The implications of the research are that social media can have positive and negative effects.or giving likes. The implications of the study are that social media can have positive and negative effects.

This study aims to explore the influence of social media on mental well-being, focusing on a quantitative analysis using simple linear regression. Social media has become an integral part of daily life, affecting various aspects of individual life, including mental well-being. This study collected data from an online survey participated by respondents from diverse demographics, measuring social media usage and mental well-being indicators such as stress levels, anxiety, and life satisfaction. Through simple linear regression analysis, this study examined the relationship between social media usage duration and changes in mental well-being. Preliminary findings indicate a significant correlation between social media usage intensity and increased stress and anxiety levels, as well as decreased life satisfaction. These findings are expected to provide insights for policymakers and mental health practitioners to develop more effective strategies in managing the negative impacts of social media and enhancing mental well-being in society.

Social media has become a crucial part of modern life around the globe, providing users with various conveniences. However, its widespread use has also brought about new challenges, one of which is cyberbullying. This harmful issue can have serious emotional and physical effects on those targeted. Cyberbullying occurs in many areas, including sports, and soccer—a sport loved by millions—is no exception. Soccer players often face severe criticism, hate speech, and harassment on social media platforms. To tackle this problem, this study aims to create a strong model for detecting cyberbullying on the social media platform “X” using the Long Short-Term Memory (LSTM) method. By utilizing advanced machine learning techniques, the proposed model intends to identify and reduce instances of cyberbullying, helping to create a safer online space for athletes and the wider community.

The rapid development of social media has significantly impacted the management of Islamic education, presenting both opportunities and challenges. This study aims to analyze the influence of social media on Islamic education management by employing a Systematic Literature Review (SLR) approach. The research method involves identifying, evaluating, and synthesizing relevant literature from the past ten years to understand trends, benefits, and obstacles in utilizing social media for educational purposes. A total of 50 studies were reviewed, focusing on various aspects such as communication effectiveness, student interaction, and access to learning resources. The findings indicate that social media facilitates communication efficiency, enhances student engagement, and broadens access to Islamic educational resources. It has become an essential tool in delivering content, connecting students and educators, and fostering collaborative learning. However, challenges such as misinformation, lack of regulatory policies, and student distractions require strategic solutions. The study suggests implementing internal policies, providing teacher training, and utilizing social media analytics to optimize its use. In addition, integrating social media strategies with traditional Islamic teaching methods can enhance educational outcomes. These findings contribute to a deeper understanding of the role of social media in Islamic education management and offer recommendations for its effective implementation. Furthermore, the study highlights the need for further research to explore the long-term impacts of social media on Islamic education.

Social media has become an important part of modern society, including in Indonesia. Its rapid development has a significant influence on various aspects of life, one of which is language. The influence of social media on the development of the Indonesian language is often seen from the emergence of new terms, the use of informal language, and the simplification of sentence structures. Language changes influenced by social media raise concerns about the decline in the ability to speak good and correct Indonesian, especially among the younger generation. This study aims to determine the influence of social media on the development of the Indonesian language among teenagers. The findings include the entry of absorption from foreign languages, especially English. Words such as "selfie", "hashtag", "viral", and "followers" are examples of new vocabulary that originally came from English but are now widely used by Indonesian speakers. The influence of social media on the development of vocabulary in Indonesian can also be seen from the use of abbreviations and acronyms. Due to character limitations on some platforms such as Twitter, users often use abbreviations to express themselves.

Promotional media for tourism advertising, Indonesian is used as a communication tool to convey ideas in selling a product or offering services. This research aims to analyze the use of Indonesian in tourism promotion on the social media account @dagowisatatours. To promote tourism services and tourist locations, the @dagowisatatours account uses Instagram social media to expand market reach and disseminate information more quickly.  The research in this article identifies the dynamics of the use of Indonesian which is often used in tourism promotional media, analyzes the effectiveness of the use of promotional language in promotional media in increasing sales in promotional media.  The research results show that the use of Indonesian in promoting tourism services and tourism destinations on the @dagowisatatours account is presented with interesting word choices and methods via the Instagram social media platform.