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This study aims to analyze the communication strategies implemented by the public relations department of the Surakarta Al-Qur'an Interpretation Council (MTA) in promoting MTA TV to the public. MTA TV, as a medium for preaching, plays an important role in spreading Islamic teachings in accordance with the Qur'an and Sunnah. This study uses a qualitative descriptive approach with data collection through in-depth interviews, observation of social media, and documentation of promotional materials. The results show that the MTA Surakarta public relations department implements a communication strategy that includes five stages: research, planning, implementation, measurement, and reporting. In the research stage, MTA Surakarta's public relations conducts research to determine the preferences of the community. In the planning stage, MTA's public relations holds monthly meetings to plan da'wah programs. The implementation stage is carried out through various media, including radio, television, and social media, which are intensively promoted on digital platforms. In the measurement stage, MTA's public relations uses the “Halo Mediaku” program to receive feedback from the audience. The reporting stage involves the community in evaluating the quality of the broadcasts. This study shows that the communication strategy of MTA Surakarta's public relations has been implemented well, but it is recommended that audience research be further improved and interactive digital platforms such as live streaming be utilized to reach a wider audience

This study aims to analyze the main challenges in managing Community-Based Tourism (CBT) and develop a sustainable management model for Cemagi Tourism Village, Badung, Bali. This study uses a qualitative approach by combining primary and secondary data. Primary data were obtained through field observations, in-depth interviews, and Focus Group Discussions (FGDs), while secondary data were obtained from literature studies and related documents. The analysis was conducted using the SWOT method and qualitative descriptive methods to describe the actual conditions and opportunities for tourism village development. The results show that tourism village management still faces several challenges, particularly in the aspects of promotion and preservation. Collaboration with various stakeholders is necessary, particularly in utilizing social media as an effective promotional tool. In addition, the preservation of local nature and culture is key to sustainable tourism. The proposed management model places the village government and traditional villages as mentors, Village-Owned Enterprises (BUMDes) and Tourism Awareness Groups (Pokdarwis) as managers, and the community as active actors in every stage of development. The model refers to the POAC (Planning, Organizing, Actuating, Controlling) management theory, taking into account three aspects of sustainability. First, the economic aspect, through increasing village income, creating jobs, and equitable profit sharing through the Village-Owned Enterprise (BUMDes). Second, the socio-cultural aspect, realized through preserving cultural heritage, improving the quality of human resources through tourism training, and strengthening the role of traditional arts. Third, the environmental aspect, with a focus on preserving subak (village-owned enterprises) and green spaces, managing waste using the 3Rs (reduce, reuse, recycle), and nature conservation. Thus, sustainable tourism management requires strong collaboration, cultural preservation, and environmental awareness to ensure long-term benefits for local communities.  

The skincare industry has seen significant growth in the importance of maintaining skin health and appearance. This study aims to examine the influence of promotions on TikTok social media and product quality on Gen Z consumers' purchasing decisions for Glad2Glow skincare products. The study employs a quantitative method using a survey technique via an online questionnaire distributed between April and June 2025 to 80 Gen Z respondents who had viewed Glad2Glow promotions on TikTok and made purchases. Data analysis was conducted using SPSS version 27 software, including data quality tests such as validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and determination coefficient. The analysis results indicate that, partially, promotions on TikTok social media do not significantly influence purchasing decisions, with a significance value of (0.354 > 0.05) and (calculated t-value 0.932 < table t-value 1.991). Conversely, Product Quality was found to have a positive and significant effect on Purchase Decisions, with a significance value of (0.01 < 0.05) and (calculated t-value 5.551 > table t-value 1.991). Simultaneously, both variables—Promotion on TikTok Social Media and Product Quality—together have a significant effect on Purchase Decisions, as indicated by F calculated 26.763 (> F table 3.12) and significance 0.01 (< 0.05).

This community service program focuses on enhancing digital literacy, documenting cultural traditions, and developing integrated promotional media through the EthnoGring platform in Tlemang Cultural Tourism Village, Lamongan. The activities were conducted in collaboration with the local tourism group, Pokdarwis “Bukit Inggil,” through stages of needs assessment, digital literacy training, cultural content production and curation, platform development, and monitoring and evaluation. The results indicate that digitalization strengthens community capacity to manage tourism promotion while simultaneously safeguarding cultural heritage in the face of modernization. Cultural outputs such as documentaries, photographs of traditional rituals, interview transcripts with cultural figures, and an e-book on the Nyanggring tradition serve not only as promotional tools but also as efforts to conserve collective community knowledge. The integration of these outputs into the EthnoGring platform, equipped with public service and tourism information features, highlights the strategic role of digital innovation in supporting sustainable tourism village development. Early impacts include broader exposure of Tlemang’s cultural heritage, the emergence of local economic initiatives, and the establishment of a more adaptive community organization. Although challenges remain, particularly in digital infrastructure, collective engagement and institutional support serve as key foundations for sustainability. Therefore, EthnoGring contributes not only to cultural preservation but also to strengthening the social, economic, and institutional dimensions of sustainable tourism.

Social media has become an integral part of adolescents' lives, offering quick access to information, including reproductive health information. However, exposure to inaccurate information can pose risks. This study aims to analyze the relationship between social media use and adolescent reproductive health knowledge and behavior. A quantitative research method with a cross-sectional approach and chi-square test was used to examine the relationship between the independent variable (social media use) and the dependent variable (reproductive health knowledge and behavior). The study population was all 10th grade students (23 students) and 11th grade students (30 students) at SMK Tamansiswa Boja Kendal. A sample of 53 respondents was taken using an accidental sampling technique, consisting of students who happened to be present and willing to participate during the study. The results showed that the majority of respondents (56.6%) had low social media usage intensity. The majority of respondents also had a high level of knowledge (75.5%) about reproductive health, with an average score of 8.13 and a median of 10. Most respondents (66.0%) demonstrated positive reproductive health behavior. However, the chi-square test results showed no significant relationship between social media use and levels of knowledge (p = 0.673) or reproductive health behavior (p = 0.495). Although social media did not show a significant direct relationship to adolescent reproductive health knowledge and behavior in the context of this study, the high levels of knowledge and positive behaviors found indicate that existing educational programs, both in schools and from other sources, have been effective. Further research with larger samples and wider geographic variation is needed to understand other factors that influence adolescent health behavior.

The process of managing, creating, or organizing something in the best way to achieve the best or ideal results is called optimization. Optimization aims to maximize or minimize certain values ​​to produce effective, successful results consistent with desired goals. You can communicate and interact with people you've never met in person using social media sites like Facebook. Online friendships can even be formed. Social media platforms like Facebook. Social media should be used with caution because almost everyone uses it. Facebook can be used for entertainment, education, promotion, and information sharing, all of which can be beneficial if done correctly. Everyone who uses Facebook should be aware of communication ethics, maintain their privacy, and refrain from sharing offensive content to maintain the security and usability of the platform. The implementation involves socialization methods and question-and-answer sessions with mothers at a social gathering. April 15, 2025. This activity took place at a resident's home. In addition to providing optimization training, the activity also aimed to improve communication between the village head and residents through the active involvement of participants. The goal was also to create a positive discussion atmosphere to improve community well-being and foster a stronger sense of togetherness and trust for future village growth. This will allow for identification of existing communication barriers and collaborative work to find solutions.

This study explores in greater depth the effect of online promotions on airline ticket purchasing decisions through e-ticketing applications, emphasizing the mediating role of the digital era. Adopting a quantitative research design, data were collected from 491 respondents who had experience purchasing airline tickets via leading digital platforms such as Traveloka, Tiket.com, Agoda, and Booking.com. Five core online promotional strategies were investigated—discounts and vouchers, email marketing, social media promotions, influencer marketing, and push notifications—each representing distinct digital touchpoints. Partial Least Squares (PLS) analysis was used to test the relationships among variables and to evaluate the mediating effect of the digital era. The results indicate that all five promotional strategies significantly influence purchasing decisions, with influencer marketing and social media promotions emerging as the strongest drivers of consumer behavior. Furthermore, the digital era was shown to enhance consumer trust, accessibility, and engagement, thereby strengthening the impact of online promotions on purchase decisions. These findings highlight the need for airlines and e-ticketing platforms to develop integrated digital marketing strategies that align with evolving consumer behaviors and technological trends. This research contributes to the growing body of literature on digital marketing in the aviation sector and provides practical recommendations for optimizing promotional effectiveness.

The development of tourism villages is an effective strategy to improve community welfare and support the realization of sustainable development at the local level. This study aims to analyze strategies for developing a tourism village through the Community Service Program (Kuliah Kerja Nyata/KKN), with a particular focus on creating a healthy, clean, and educational village in Ambarawa, Pringsewu Regency. The research employed a descriptive qualitative approach, with data collected through field observations, in-depth interviews with village officials, community leaders, and local entrepreneurs, as well as documentation of program activities. The findings reveal that the implementation of the KKN program involved three main strategies. First, environmental hygiene and health education were carried out through socialization, mentoring, and community-based clean-up initiatives. Second, digital-based tourism promotion was developed using social media and online platforms, which increased destination visibility and enhanced tourist appeal. Third, local economic empowerment was strengthened by providing training and mentoring for Micro, Small, and Medium Enterprises (MSMEs), along with the introduction of non-cash transactions using QRIS to facilitate modern and efficient payments. These efforts successfully fostered community participation, raised environmental awareness, and stimulated innovative approaches to tourism promotion. Nevertheless, several challenges were identified, such as limited program duration, low levels of digital literacy among some residents, and the absence of comprehensive regulations governing tourism management. Recommendations include establishing a formal tourism management institution (Pokdarwis), enhancing capacity through digital literacy training, and fostering sustainable collaboration among government, academia, and the community to ensure that tourism village development can progress consistently, innovatively, and sustainably.

This study examines the phenomenon of Muslim consumer consumptive behavior in the digital era, focusing on online shopping activities through e-commerce platforms. The main goal is to examine the conformity of consumption behavior with the principles of consumption ethics in Islam. Using a qualitative descriptive approach, data was collected through in-depth interviews with selected Muslim consumers as well as observations of purchasing patterns over three months. The results show that the ease of access to technology, the intensity of promotion, and the influence of social media are the dominant factors that encourage impulse buying behavior. This phenomenon creates a gap between actual consumption practices and Islamic ethical values, especially related to the principles of moderation (wasathiyah), avoidance of waste (israf), and social responsibility in shopping. While some respondents showed awareness of these values, the pressures of the digital environment and consumptive lifestyles often obscure ethical considerations in purchasing decision-making. The implications of these findings emphasize the urgency of strengthening Islamic consumption literacy through digital education, awareness campaigns, and the integration of religious values in ethical marketing strategies. This research is expected to be the basis for the development of sustainable consumption policies based on spiritual values, as well as encourage Muslim consumers to be more critical and wise in facing the evolving dynamics of digital commerce.

This community service program aims to enhance the visibility and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Nusawungu Village through the creation of business location pins on Google Maps. The background of this initiative lies in the main challenges faced by local entrepreneurs, namely limited access to marketing channels and low digital exposure. Many businesses have been operating for years but remain difficult to find due to the absence of a clear digital identity, particularly on online maps. Therefore, this program focuses on utilizing Google Maps as an effective, low-cost, and accessible promotional medium. The program adopts the Participatory Action Research (PAR) method, emphasizing the active involvement of MSME actors in each implementation stage. The process began with mapping and collecting data on existing businesses, followed by classifying them into categories such as culinary, crafts, services, and trade. The next steps included filling in complete addresses, determining accurate coordinates, and uploading business and product photos. Verification of Google Maps profiles was then carried out to ensure that the businesses became officially accessible to the public. Furthermore, participants received guidance on adding supporting information, including operating hours, contact numbers, and social media links. The results demonstrated that all registered MSMEs successfully created active Google Maps profiles with complete information. The outcomes include increased consumer accessibility in locating businesses, recognizing available products or services, and directly contacting owners. This implementation has proven to make a significant contribution to market reach expansion and the strengthening of digital marketing strategies without requiring additional financial costs. These findings align with previous studies affirming the effectiveness of Google Maps as a promotional tool and a means of empowering MSMEs in rural areas. Moreover, this initiative opens opportunities for further development through integration with other digital platforms.

The village of Bungatan in Situbondo Regency, East Java, has significant economic potential through the presence of micro, small, and medium enterprises (MSMEs) spread across various sectors. However, the main issues faced by the MSME community in Bungatan Village include low legal literacy regarding business licensing, weak product identity in terms of design and information, and limited use of effective promotional media. Based on this, the objective of this community service activity is to increase the number of MSMEs with business legality, strengthen product identity to enhance competitiveness in the market, and build relevant visual promotion capabilities aligned with local characteristics. The method employed is the Asset-Based Community Development (ABCD) approach. The ABCD approach aims to raise community awareness of the assets they possess. The results of the SME development program in Bungatan Village demonstrate significant improvements in business legality, product identity, and promotional capacity through the Asset-Based Community Development (ABCD) approach. Overall, the outcomes of this activity indicate that empowerment based on local potential and active community participation can strengthen community economic resilience and open opportunities for sustainable SME development.

The village of Bungatan in Situbondo Regency, East Java, has significant economic potential through the presence of micro, small, and medium enterprises (MSMEs) spread across various sectors. However, the main issues faced by the MSME community in Bungatan Village include low legal literacy regarding business licensing, weak product identity in terms of design and information, and limited use of effective promotional media. Based on this, the objective of this community service activity is to increase the number of MSMEs with business legality, strengthen product identity to enhance competitiveness in the market, and build relevant visual promotion capabilities aligned with local characteristics. The method employed is the Asset-Based Community Development (ABCD) approach. The ABCD approach aims to raise community awareness of the assets they possess. The results of the SME development program in Bungatan Village demonstrate significant improvements in business legality, product identity, and promotional capacity through the Asset-Based Community Development (ABCD) approach. Overall, the outcomes of this activity indicate that empowerment based on local potential and active community participation can strengthen community economic resilience and open opportunities for sustainable SME development.

BPR in Indonesia. This study uses qualitative research methodology.  The methodology employed is a case study.  The findings of this investigation include (1) Marketing communication strategies in increasing customer loyalty at BPR Kusuma Sumbing Delanggu are by using 1) advertising, BPR Kusuma Sumbing Delanggu utilizes digital media, only using Facebook, Instagram and the BPR Kusuma Sumbing Delanggu website. 2) sales promotion, promotions using distributing brochures, installing banners, personal and non-personal sales by visiting customers directly. 3) Public relations, BPR Kusuma Sumbing Delanggu is building a positive image of the company through events, sponsorships, or CSR. 4) digital media promotion, digital media used in marketing BPR Kusuma Sumbing Delanggu uses social media such as Instagram and Facebook, and we also have a special website for BPR Kusuma Sumbing Delanggu with the website address. (2) BPR Kusuma Sumbing's challenge is that educational communication regarding BPR Kusuma Sumbing Delanggu products to customers is sometimes hampered by a lack of understanding of financial literacy. Therefore, I have to explain in detail and coherently, which takes quite a long time. (3) The solution to addressing the challenges in marketing communication strategies to increase customer loyalty at BPR Kusuma Sumbing Delanggu is to continuously improve customer relationships and expand our reach. By strengthening communication and providing better education, we believe we can increase customer loyalty and the BPR's future growth.

This study aims to determine the level of body dissatisfaction among individuals experiencing food addiction. Food addiction is characterized by impulsive and uncontrolled eating behavior, particularly toward high-fat and high-sugar foods, accompanied by physical and psychological dependence. This condition increases the risk of weight gain and negatively impacts body image, especially among female college students who are vulnerable to social pressure and ideal beauty standards. The research employed a descriptive quantitative approach with incidental sampling techniques. Participants consisted of six female students from the Psychology and Primary School Teacher Education (PGSD) programs at Universitas Negeri Padang, selected based on the food addiction criteria outlined in the DSM-5. The Body Shape Questionnaire (BSQ-16A) was used to measure body dissatisfaction levels. Data were analyzed using percentage distribution to provide a general overview of body dissatisfaction among the research subjects. The results showed that 66.66% of participants experienced high to very high levels of body dissatisfaction. This indicates a positive relationship between food addiction and body dissatisfaction. Students with food addiction tend to have negative perceptions of their body shape, influenced by social pressures, media exposure, and prevailing beauty ideals in society. These findings highlight the need for appropriate psychological interventions and education about healthy eating habits and self-acceptance in university environments. Through a comprehensive approach, it is hoped that students can develop a more positive body image and avoid eating disorders that may harm their physical and mental health. Additionally, this study can serve as a basis for developing mental health promotion programs and eating disorder prevention efforts among university students.

Acute Respiratory Tract Infection (ARI) is a health problem that still occurs frequently, especially in areas with limited access to health information and knowledge. One effort that can be made to overcome this problem is by providing health education to the community. Health education conducted using interesting and easy-to-understand media, such as audio-visual media, has been proven to be able to increase public understanding more effectively. This study aims to determine the effect of the use of audio-visual media in health education on increasing the knowledge of the Batu Merah B Hamlet community regarding ARI. This study used a quasi-experimental design with a one-group pretest-posttest approach, in which 50 people were selected purposively as the research sample. Data were collected using questionnaires before and after the health education intervention using audio-visual media. Data analysis was performed using the Wilcoxon test to examine differences in knowledge before and after the intervention. The results showed a significant increase in knowledge after the health education intervention (p < 0.05). The average score of community knowledge increased from 60.2 in the pretest to 83.5 in the posttest. This improvement demonstrates the effectiveness of audiovisual media in conveying information related to acute respiratory infections (ARI) and facilitates public understanding and retention. Therefore, it is recommended that health education using audiovisual media be used more widely in health promotion activities to achieve better results and accelerate changes in public health behavior. Health education using audiovisual media also provides a more interactive and engaging learning experience, thereby increasing community engagement in the learning process.

Social media is a tool that makes it easier for owners to communicate with each other without time, distance, place and at a cheaper cost. Use of social media Because advanced technology has become important for society, technology can be both beneficial and detrimental in society, especially in changes in the social culture of society itself. Social media has now become a part of people's lives, because modern society cannot live without mass media. With mass communication, social and cultural changes in society are very visible because after mass communication, as time goes by, norms, habits and attitudes slowly collapse and are increasingly forgotten in society and replaced by new ways. From year to year, technological developments are seen to be increasingly advanced, especially in promotion on social media, the impact of which the public must be aware of. The negative impacts of using social media do not reach people. In line with the development of information technology, the same thing also happens in community life. Information technology is the technology most widely used in society, namely social media. Various activities have become easier thanks to the presence of social media in our lives. But the fact is that now there are more people than the surrounding environment on busy social media. Now you can They say we live in the digital era. In this digital era, the world is very much in our hands. Even though we are only in one place at one time, we can monitor the situation anywhere in the world, we are even connected through social media with everyone. Social media has become an alternative means of communication for society to shorten distance and time. Socio-cultural changes are symptoms of changes in socio-cultural structures and models in society. Socio-cultural change is a common phenomenon that always occurs in every society. These changes occur as they should. The nature and essence of people who always want to make changes. Some say that societal boredom is actually the cause of change.  

Toraja woven fabric is a significant cultural heritage of the Indonesian archipelago, known for its high artistic value and immense potential as a regional leading product. Despite this, challenges remain, particularly in terms of human resource management, which tends to be relatively simple, and the limited use of digital media in marketing. To address these issues, a Community Service Program (PKM) was implemented with the goal of enhancing the human resource capacity at the UNNONI Weaving Center, as well as expanding its marketing reach through the utilization of digital media. The methods employed in the program included identifying the core problems, providing HR management training, conducting digital marketing workshops (focusing on social media and online marketplaces), mentoring, and evaluating the program’s outcomes. The HR management training emphasized improving business management, task distribution, production recording, and enhancing teamwork. The digital marketing training covered the creation of social media accounts, content creation using Canva, branding strategies, and utilizing online marketplaces for promotion. The results indicated a significant improvement in both management and marketing aspects. The HR at the weaving center began implementing more organized production records, work coordination improved, and the UNNONI social media accounts became actively used for promotional purposes. Additionally, the Shopee marketplace was utilized, allowing consumers from outside the region to purchase products. These results demonstrate the successful integration of traditional craftsmanship with modern digital tools to enhance business sustainability and reach

This Community Service Program (PKM) aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) of poor crackers in Setu Kulon Village, Weru District, Cirebon Regency, through Instagram-based digital promotion strategies. The problems faced by partners include minimal digital literacy, limited promotion, and still relying on conventional marketing. Through training activities, mentoring, and promotional content creation, students play an active role as digital transformation facilitators for business actors. The results of the activities show an increase in the ability of partners to manage social media accounts and the opening of new markets outside the region. This activity proves that the use of social media can be an effective, cheap, and applicable solution in the development of local-based traditional MSMEs

This research aims to analyze GoPay user sentiments on the X social media platform (formerly known as Twitter) using the Naive Bayes Classifier algorithm. Sentiment analysis was conducted to understand user perceptions and satisfaction levels towards GoPay digital payment services based on their shared comments and reviews. Data was collected through a tweet crawling process containing the keyword "GoPay" within a specific period. The research stages included data preprocessing (case folding, tokenizing, filtering, and stemming), sentiment labeling (positive, negative), word weighting using TF-IDF, and classification using the Naive Bayes algorithm. The results showed that from a total of 1,431 analyzed tweets, 797 data contained positive sentiments, and 643 data contained negative sentiments. With a classification accuracy rate reaching 82.94%. The most frequently positively commented factors included ease of use and offered promotions, while the main complaints were related to technical issues and customer service. This research provides insights for GoPay developers to improve services according to user feedback.  

HIV/AIDS is a global health issue that significantly impacts adolescents, a vulnerable group prone to risky behaviors such as unprotected sexual intercourse. The lack of knowledge is a key factor contributing to the increased risk of transmission. Therefore, effective health education interventions are essential to address this problem, with one promising approach being health promotion through audiovisual media. This study aims to assess the impact of audiovisual media on improving HIV/AIDS knowledge among 11th-grade students at SMA PGRI 2 Banjarmasin. The study used a quasi-experimental design with a one-group pretest–posttest approach. The entire population of 112 students was selected using a total sampling technique. The data collection tool was a questionnaire that was tested for validity and reliability. The data were analyzed using the Wilcoxon test, as the data were not normally distributed. Prior to the intervention, most students (85.7%) had low levels of knowledge about HIV/AIDS. Following the intervention, all students (100%) demonstrated a significant increase in knowledge, reaching a high level. The Wilcoxon test yielded a p-value of 0.001 (p<0.05), indicating a statistically significant effect. These findings suggest that audiovisual media is a highly effective method for improving adolescents’ knowledge about HIV/AIDS. It serves as both an engaging and preventive educational strategy, making it an important tool in promoting awareness and reducing the risk of HIV/AIDS transmission among youth.