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This research aims to formulate a business development strategy for AK Laundry, a micro, small, and medium enterprise (MSME) located in Palembang that operates in the laundry service industry. As competition in this sector continues to intensify, MSMEs are required to adapt quickly through effective strategic planning. The study employed a descriptive qualitative approach, with data collected through interviews, direct observations, documentation, and questionnaires, ensuring a holistic understanding of both internal and external conditions. The analysis was carried out using the SWOT framework, which identifies internal strengths and weaknesses, as well as external opportunities and threats. The findings reveal that AK Laundry possesses several strengths, including good relationships with its loyal customer base, competitive pricing that appeals to a wide range of market segments, and a strategic location that facilitates accessibility. However, weaknesses were also identified, such as limited promotional efforts, particularly in digital channels, and occasional delays in completing customer orders, which may affect satisfaction and trust. From an external perspective, AK Laundry has opportunities to expand its services, particularly through the growing demand for pickup and delivery facilities, as well as changes in consumer lifestyles that increasingly prioritize practicality and efficiency. Nevertheless, the enterprise must also address potential threats, such as intense competition in pricing strategies among similar businesses and the risk of item loss, which could undermine its reputation. Based on the SWOT matrix, AK Laundry is positioned in Quadrant I, indicating that it holds considerable potential for aggressive growth. Therefore, the recommended strategies include strengthening digital marketing initiatives, introducing innovative services to differentiate from competitors, enhancing employee competencies through training programs, and upgrading equipment to improve service quality and speed. These strategies are expected to help AK Laundry leverage its strengths and opportunities effectively, ensuring sustainable development and competitiveness in the MSME laundry service sector.

Hypertension is a chronic clinical condition characterized by persistently elevated blood pressure above normal physiological limits and is a major global health concern due to its strong association with cardiovascular morbidity and mortality. One important contributing factor to hypertension is hypercholesterolemia, or an abnormal increase in total cholesterol levels in the blood. Elevated cholesterol concentrations may accelerate arterial stiffness and increase vascular resistance, thereby worsening blood pressure regulation. This study aimed to describe the relationship between blood pressure status and total cholesterol levels among productive-age individuals diagnosed with hypertension. The study was conducted in July 2023 using a descriptive design. A total of 30 hypertensive respondents within the productive age range were selected through accidental sampling. Data collection involved direct measurement of blood pressure using a sphygmomanometer and assessment of total cholesterol levels through standard clinical procedures. The results showed that the majority of respondents were categorized as having Stage 1 hypertension. With regard to cholesterol profiles, 16 respondents (53%) exhibited normal cholesterol levels, 9 respondents (30%) had borderline high cholesterol levels, and 5 respondents (17%) were classified as having high cholesterol levels. These findings suggest that most hypertensive individuals in the productive age category present with cholesterol levels ranging from normal to borderline high, although a smaller proportion already experience clinically high cholesterol concentrations. The study highlights the importance of regular monitoring of both blood pressure and lipid profiles in productive-age individuals to prevent progression to more severe cardiovascular complications. Lifestyle modification remains a cornerstone in hypertension management, particularly increasing physical activity, adopting a balanced diet low in saturated fats, and maintaining good sleep hygiene. Such preventive strategies can help reduce the dual burden of hypertension and hypercholesterolemia, ultimately lowering the risk of long-term cardiovascular disease.

Dyslipidemia is a lipid metabolism disorder characterized by an increase or decrease in blood plasma fat levels. This condition includes high levels of total cholesterol, low-density lipoprotein (LDL), and triglycerides, as well as decreased levels of high-density lipoprotein (HDL). In general, dyslipidemia is divided into two types: primary, which is influenced by genetic factors, and secondary, which is caused by other diseases or an unhealthy lifestyle. Dyslipidemia is one of the major risk factors for cardiovascular disease, making its prevention and treatment very important. In this study, male white mice were used and induced with a high-fat diet to trigger dyslipidemia. The test animals were then divided into six groups: a negative control, a positive control (given simvastatin at a dose of 0.36 mL/day), and three treatment groups with microcapsules of Chinese betel leaf herb ethanol extract (EEHSC) at concentrations of 0.25%, 0.5%, and 0.75%. The treatment was administered orally for 14 days. Cholesterol levels were measured before and after treatment using a digital cholesterol tester and laboratory analysis to ensure more accurate results. The results showed a decrease in cholesterol levels with varying percentages in each group. The negative control decreased by 24.8%, the positive control by 36.1%, the 0.25% EEHSC by 24.1%, the 0.5% EEHSC by 34.7%, and the 0.75% EEHSC by 45.5%. This indicates that the 0.5% EEHSC treatment produced cholesterol reductions almost comparable to simvastatin. Interestingly, the highest effect was observed in the 0.75% group, indicating a dose-dependent response. In contrast, the 0.25% concentration only produced a less than optimal effect. Thus, microcapsules of ethanol extract of the Chinese betel leaf herb have potential as an alternative agent for lowering cholesterol levels, particularly in dyslipidemia. These findings suggest that natural-based therapies could complement conventional treatments in managing lipid disorders.

Obesity, central obesity, and hypercholesterolemia are prevalent yet often unrecognized health conditions that significantly elevate the risk for various non-communicable diseases (NCDs) such as diabetes mellitus, hypertension, and cardiovascular disorders. These conditions, when left undiagnosed and untreated, contribute to the growing public health burden worldwide. This community service program was designed to raise awareness and provide early detection of these conditions through basic health screening measures, including body mass index (BMI), waist circumference, and blood cholesterol levels. The program was implemented in Tomang Subdistrict, West Jakarta, where 90 participants were involved. The findings from the screening revealed concerning results: 67% of the participants were classified as obese, and 58% had central obesity, both of which are major risk factors for NCDs. A deeper analysis of lifestyle factors highlighted that high-fat diets, sedentary behaviors, and night shift work were significant contributors to the high rates of obesity and metabolic abnormalities observed. The educational outreach component of the program, which included the provision of information about healthy diets, exercise, and the importance of regular health screenings, proved to be effective in raising awareness about these health issues. Moreover, the simple health screening process was well-received by the community and contributed to a greater understanding of individual health risks. This initiative is expected to serve as a sustainable model for promoting health and preventing metabolic diseases in the community. The findings underscore the importance of early detection and education as critical strategies in the fight against obesity and related NCDs, suggesting that such programs can play a key role in reducing the future burden of chronic diseases in underserved populations

This article examines Herbert Marcuse's thoughts in One Dimensional Man as a critique of the dominance of technology and capitalism in shaping the one-dimensional consciousness of modern humans. Using a critical philosophical approach, this study examines how digital technology, which was originally projected as an instrument of liberation, has actually transformed into a subtle means of oppression through the mechanisms of false needs and irrational rationality. Instead of opening up a space for emancipation, technological developments often deepen human attachment to the logic of the consumption-oriented digital capitalist system. The main goal of this research is to reawaken critical awareness and human negation in the midst of virtual reality that increasingly dominates life in the Society 5.0 era. The results of the study show that digital humans tend to experience existential alienation, where deep reflection and authentic freedom are reduced by the flow of instant information, pseudo-entertainment, and consumptive lifestyles. This condition makes individuals trapped in a cycle of obedience to a system that seems rational, when in fact it covers structural dominance. The discussion emphasized the importance of emancipation efforts through the rejection of the dominant system and the reactivation of critical potential as a path to true freedom. Emancipation is understood not only as a release from the shackles of technology, but also as an effort to revive reflective consciousness that is able to negate false values. Thus, Marcuse's thought remains relevant to reading the crisis of contemporary human consciousness while providing a philosophical foundation for the formation of a reflective, independent, and autonomous subject.

The Pancasila Student Profile Strengthening Project (P5) aims to develop students who possess strong character and skills that are relevant to the demands of the times, particularly in facing global challenges and technological advancements. One of the implementations of P5 at SMK NU 1 Sukodadi is the Gelar Karya activity, which serves as a platform for students to showcase their creativity and apply the values of Pancasila in real life. The theme of this activity is "Build a Healthy Body, Mind, and Sustainable Lifestyle," aimed at raising awareness of the importance of physical and mental health, as well as adopting environmentally friendly practices that support sustainability. The method used in this activity is a project-based learning approach, where students are given the opportunity to learn through direct experience. This allows them to understand and apply the theories they have learned in real-world practices. Additionally, the activity emphasizes collaboration between students and teachers, creating a supportive learning environment and strengthening the relationship between learners and educators. By utilizing experiential learning, students are directly involved in the learning process, which facilitates a deeper understanding. The results of this community service project show that the Gelar Karya activity successfully increased students' awareness of the importance of healthy lifestyles and sustainable environmental management. Students not only gained theoretical knowledge but also practical skills that they can apply in their daily lives. Furthermore, the activity strengthened students' character and supported the values of the Pancasila Student Profile. These findings can serve as a model for other schools to optimize the sustainable implementation of P5, providing a positive impact on shaping students' character and skills for a better future.

This study aims to examine the influence of tourist behavior on interest in visiting historical tourist destinations in Bandung, with a focus on Generation Z as a growing potential tourist segment. Tourist behavior in this context is analyzed through four main factors, namely cultural, social, personal, and psychological factors that theoretically can influence tourist decisions in choosing a destination. This study uses a quantitative approach with a descriptive-verification method, where primary data is obtained by distributing questionnaires to respondents included in the Generation Z category and who have or have the potential to visit historical tourist destinations in Bandung. The data analysis technique used is Partial Least Square (PLS), because it is able to test the relationship between variables simultaneously and partially. The results show that tourist behavior simultaneously has a significant effect on interest in visiting historical tourist destinations. However, partial analysis shows that not all factors contribute equally. Social, personal, and psychological factors are proven to have a significant influence on the interest in visiting Generation Z. This indicates that social interaction, lifestyle, individual characteristics, and motivation and psychological needs are more dominant in encouraging Generation Z to choose historical tourism as a destination. On the other hand, cultural factors do not show a significant influence, indicating that cultural background is not a major consideration in Generation Z's travel decisions. This finding provides practical implications for managers of historical tourism destinations in Bandung City, namely the need to develop promotional strategies and service development that emphasize social aspects, personalization of experiences, and fulfillment of the psychological needs of Generation Z. Thus, the appeal of historical tourism can be improved and be more relevant to the preferences of the younger generation.  

Community diagnosis is a strategic step that aims to identify fundamental problems in the community, determine problem priorities, and formulate appropriate solutions to overcome them. One of the identified health issues is a significant increase in cases of mumps (epidemic parotitis), an acute infectious disease caused by the mumps virus, a member of the Rubulavirus genus. This increase in cases was recorded in the Puskesmas work area from the beginning of the year to November 2024. This phenomenon raises concerns regarding the potential for widespread health problems at the community level. Therefore, this intervention activity was carried out with the hope of reducing the incidence of mumps in the Puskesmas work area.The methodology applied in this activity includes data collection through mini surveys, analysis of health determinants using the Blum Paradigm, determination of problem priorities through the Delphi method, and identification of root causes using a fishbone diagram. Based on the results of this analysis, the interventions implemented include counseling on mumps and preventive measures, as well as demonstrations of proper hand washing. The results of the intervention showed a significant increase in knowledge, where all participants (n=40, 100%) obtained a post-test score of ≥ 7, indicating a good understanding of the material presented. In the demonstration session, a number of participants were also able to demonstrate the steps for washing hands according to the correct procedure. From the results of the analysis, it was found that the increase in mumps cases in this area was closely related to community lifestyle factors. Therefore, this intervention is expected to not only increase community knowledge about mumps, but also encourage the implementation of clean and healthy living behaviors, especially in the practice of washing hands, as a preventive measure to reduce the number of transmissions and accelerate case handling.

This study aims to examine the influence of perceptions of security and lifestyle on the interest of Sriwijaya State Polytechnic students in using mobile banking services. The rapid development of digital technology has brought significant changes in various aspects of life, including the banking sector. Mobile banking is now one of the main choices for people because it offers convenience, flexibility, and time efficiency in conducting financial transactions. However, the level of adoption of this service is not solely determined by the availability of technology, but also by the extent to which users feel the system is secure and fits their lifestyle. This study used a quantitative approach with a survey method. Data were collected from 100 respondents who were students of Sriwijaya State Polytechnic through an incidental sampling technique. Data analysis was performed using multiple linear regression with the help of SPSS software version 26.0. The independent variables in this study were perceptions of security and lifestyle, while the dependent variable was interest in using mobile banking. The results showed that both perceptions of security and lifestyle have a significant influence on students' interest in using mobile banking, both partially and simultaneously. Together, these two variables contributed 63.3% to the variation in interest in using mobile banking. This indicates that the higher students' perceptions of service security and the more relevant the service is to their lifestyle, the greater their tendency to actively use mobile banking. This finding is important for banks in formulating strategies to increase mobile banking adoption, especially among students, a potential digital generation.

In helping to support the appearance and confidence of the skin needs to be treated especially for dry skin. Having a dry facial skin causes discomfort because the cosmetics used will be difficult to stick to the skin. In addition, weather factors, the use of unsuitable cosmetics, exposed to excessive sun exposure, and unhealthy lifestyles can cause the skin to become dry. The purpose of this study was to determine the process of making gel masks from carrot extracts and seen from laboratory tests, organoleptic tests and hedonic tests. This study uses quantitative methods with an experimental approach. Data collection techniques through observation, documentation and observation sheets that can be seen from the results of laboratory tests, organoleptic tests (texture, color, aroma, adhesion) and hedonic tests (panelists). The results of the study obtained from the results of laboratory tests by looking at the pH level of each formulation are in a safe range of 4-5. In the organoleptic test, panelists declared F1 as a preparation of less thick, orange, and lack of scented in carrot. In the F2 formulation, panelists declare as a texture preparation that is thick, orange, and scented typical of carrots. In the F3 formulation, the panelists declare that the preparation is less thick, less orange, and a typical carrot scented. In the F4 formulation, panelists declare as a very thick, non -orange preparation. And very scented typical of carrots. In the adhesion of the panelist states from all formulations that F4 is very attached. In the hedonic test, the preparation that many panelists like, namely the F4 preparation, is very thick, not orange and very scented typical of carrots. Thus the gel mask of carrot extract can be used as material for making gel masks seen from laboratory tests, organoleptic tests, and hedonic tests.

Osteoporosis is a common health problem among the elderly, particularly in women, caused by decreased bone mass influenced by age, hormonal changes, lifestyle, nutritional intake, and physical activity. WHO data (2015) shows that the prevalence of osteoporosis in women increases significantly with age, and in Indonesia, the prevalence has reached an alarming level of 19.7% of the population. West Java has recorded an osteoporosis risk of 22.3% (Ministry of Health, 2015). Low calcium intake and lack of physical activity are modifiable factors that can help prevent bone density loss. This health education program aimed to increase the knowledge of Aisyiyah District Leaders in Cirebon Regency regarding osteoporosis in the elderly, its risk factors, prevention strategies, and its impact on joint health. The target participants were pre-elderly and elderly women, especially members of the Branch and District Leaders of Aisyiyah in Cirebon Regency. The method used included lectures and question-and-answer sessions supported by presentation media. Participants’ knowledge was evaluated using oral pre-tests and post-tests. The program outcomes are expected to raise awareness and understanding of the importance of consuming calcium-rich foods, getting adequate sunlight exposure, and engaging in regular physical activity as preventive measures against osteoporosis. Furthermore, this activity plays a role in reducing the incidence of osteoporosis among the elderly through continuous community-based health education.

This study aims to analyze and describe the regulation of furniture business permits in Alak District, Manutapen Village, Kupang City, within the framework of regional and national legal provisions. Business permits are a vital aspect of legality, providing legal certainty and protection for entrepreneurs. Despite this importance, many wooden furniture businesses continue to operate without official permits. Several factors contribute to this issue, including limited knowledge of regulatory requirements, inadequate access to facilities and administrative services, and the perception among entrepreneurs that small-scale businesses do not necessarily require permits. This research adopts an empirical approach, employing semi-structured interviews with local furniture business owners who have not yet obtained permits. The findings reveal that although the government has made efforts to disseminate information and promote the importance of business permits, these initiatives have not been fully effective. Many entrepreneurs remain unaware of the legal obligations and the potential benefits that permits can provide, such as protection against legal disputes and opportunities for broader business development. The study further identifies both positive and negative impacts of the furniture industry in the local community. On the positive side, furniture businesses significantly contribute to household income, create new job opportunities, and foster creativity through innovative craftsmanship. On the negative side, they also cause environmental issues such as waste and pollution, reduce agricultural land due to the expansion of workshops, and influence lifestyle changes within the community. Based on these findings, the study concludes that the government must strengthen its role by enhancing outreach and education programs, simplifying the permit application process, and providing better support services to entrepreneurs. Additionally, active participation from business owners is crucial to ensure compliance with legal frameworks and to achieve a sustainable balance between economic growth, social welfare, and environmental preservation.

Clean and Healthy Living Behavior (PHBS) is an important component in creating healthy living habits, especially in elementary school children. Education about PHBS needs to be instilled from an early age to form a sustainable healthy lifestyle. This study aims to determine the effect of interactive education on improving the understanding of second-grade students at Dharma Loka Elementary School Pekanbaru regarding PHBS. In this study, 50 students were involved using a pre-experimental design through the One Group Pretest-Posttest Design method. The educational intervention was carried out using interactive instructional games such as snakes and ladders, animated films, and PowerPoint presentations. The results showed an increase in students' understanding of PHBS after the intervention. The average score of students in the initial test was 93.2, while after the intervention, the average score increased to 100, with an increase of 6.8 points. This indicates that interactive learning has a positive impact on students' understanding of PHBS. Learning that involves teaching aids and games is proven to be more interesting for elementary school students, making them more active in the learning process. Interactive education not only improves students' understanding but also encourages them to apply PHBS more in their daily lives. The use of media such as games, animated films, and PowerPoint presentations facilitates a more comprehensive and enjoyable understanding. Therefore, this approach can be an effective strategy for teaching children healthy lifestyles, while providing a fun and rewarding learning experience. This interactive education also provides students with the opportunity to learn in a more enjoyable and less boring way. Through the snakes and ladders game, students can learn the concept of healthy living (PHBS) directly in a lighter and more entertaining way. Animated films and PowerPoint presentations add variety to the learning method, making the information conveyed more easily by students.

This study investigates the influence of financial literacy and lifestyle on financial management among gym members at USB Fitness. Financial literacy refers to the ability to understand and apply financial concepts, while lifestyle encompasses spending patterns, consumption preferences, and daily habits. Low financial literacy combined with a high-consumption lifestyle can negatively impact personal financial management, potentially leading to poor budgeting, excessive debt, and limited savings.The research adopts a quantitative approach using a survey method, with data collected through structured questionnaires distributed via Google Forms. The population comprises 60 registered gym members, from which a sample of 52 respondents was determined using the Slovin formula with a margin of error of 5%. Data analysis techniques involve both partial (t-test) and simultaneous (F-test) hypothesis testing to assess the effects of the independent variables—financial literacy and lifestyle—on the dependent variable, financial management.The t-test results indicate that financial literacy has a positive and significant effect on financial management (t-count = 6.384 > t-table = 2.00958; p-value = 0.000 < 0.05), suggesting that higher financial literacy levels contribute to more effective personal financial practices. Conversely, lifestyle shows no significant effect on financial management (t-count = -0.013; p-value = 0.990 > 0.05), indicating that lifestyle variations among respondents do not directly determine their financial management capabilities.Simultaneous testing through the F-test reveals that financial literacy and lifestyle together have a significant influence on financial management (F-count = 21.333 > F-table = 3.191; p-value = 0.000 < 0.05). This suggests that while lifestyle alone may not significantly impact financial management, its interaction with financial literacy can influence financial outcomes.The study concludes that improving financial literacy among gym members is essential for enhancing financial management skills, while lifestyle modifications may only be impactful when supported by strong financial knowledge.

Scabies is a contagious skin disease caused by Sarcoptes scabiei infestation, and generally affects children and adolescents, especially those living in crowded and unhygienic environments such as orphanages. This disease is highly contagious through direct contact and the sharing of personal items, such as towels, clothing, and bedding. Therefore, ongoing promotional and preventive efforts are crucial to prevent the spread of scabies in vulnerable communities. This community service activity was carried out at the Harapan Kita Orphanage within the Ariodillah Community Health Center (Puskesmas) working area. The main objective of the activity was to increase children's knowledge, awareness, and skills in preventing scabies transmission. The activity methods used included two-way discussion-based health education, providing real-life examples of personal hygiene, and distributing educational leaflets that are easy for children to understand. The education was conducted interactively by involving participants in questions and answers, handwashing simulations, and education on the importance of washing clothes and maintaining clean bedding. Post-activity observations showed that all participants did not experience active scabies symptoms, and there was an increase in participants' understanding of clean and healthy lifestyles. The children showed high enthusiasm and were able to reflect on the information presented. Overall, this activity proved effective in raising awareness of the importance of personal and environmental hygiene. This counseling model is highly relevant for regular implementation in orphanages or other institutions at high risk of spreading infectious skin diseases, as part of an education-based public health strategy. With the active involvement of the orphanage caregivers, it is hoped that this program can be sustainable and become part of the routine health education for children.

Cancer is one of the leading causes of death in Indonesia, and its prevention can begin at school age through the adoption of healthy lifestyle behaviors. Low health literacy among students, teachers, and parents poses a challenge in cancer prevention efforts. This community service program aimed to improve knowledge, awareness, and healthy lifestyle behaviors in the school community through the School Cancer Awareness Movement at UPT SDN 060831 Medan. The method used was Participatory Action Research (PAR), which actively involved students, teachers, and parents. The program stages included preparation, joint planning, interactive education, training for teachers and Cancer Ambassadors, practical actions such as Fruit Day and morning exercise, and evaluation. The results showed an average increase in student knowledge by 38% and teacher knowledge by 42%, the development of healthy habits such as bringing healthy lunches, reducing unhealthy snacks, and participating in physical activities. Additionally, new school practices emerged, such as regular Fruit Day, morning exercise, and the establishment of a Cancer Information Corner. This program proved effective in fostering behavioral change and building a culture of healthy living in the school environment.

This study aims to examine the strategic role of the Cieurih Community Health Center in increasing public awareness of healthy lifestyles, particularly in the Cipaku Sub-district. Employing a qualitative descriptive approach, data were collected through observation, in-depth interviews with key stakeholders, and documentation of program activities. The collected data were analyzed using three stages: data reduction, data presentation, and drawing conclusions with verification to ensure validity. The analysis focuses on three main dimensions of the Health Center’s role: (1) Interpersonal Role, which involves direct interaction with the community to build trust, encourage participation, and foster behavioral change; (2) Informational Role, which encompasses the dissemination of accurate health information, educational campaigns, and correction of misinformation; and (3) Decisional Role, which relates to planning, implementing, and evaluating health programs in response to local needs.The findings reveal that the Cieurih Community Health Center has made significant contributions to raising awareness and promoting healthy living practices through these roles. Initiatives such as health counseling, mobile clinic services, and collaborative activities with community leaders have shown positive influence. However, the study also identifies persistent challenges, including low levels of community participation, insufficient financial and human resources, and the strong influence of traditional cultural practices and misinformation that hinder optimal outcomes. To address these obstacles, adaptive strategies are necessary. Recommendations include the development of personalized approaches tailored to the socio-cultural context, the use of innovative communication methods such as social media and visual storytelling, and the strengthening of cross-sectoral collaboration with educational institutions, religious leaders, and local government agencies. These measures are expected to enhance community engagement, improve the accuracy and reach of health information, and sustain the long-term impact of health promotion programs.

The shift in lifestyle patterns, particularly in urban areas, has driven rapid growth in the fast food industry in Indonesia. Many franchise businesses are chosen by the public because they offer proven systems that reduce the risk of failure. This study aims to analyze and examine the market expansion strategies implemented by fast food franchise brand owners in Indonesia. The focus of this study is a descriptive qualitative approach with case studies of several local and international fast food franchises. The methods used in this study include in-depth interviews, observation, and documentation to gather relevant data on the strategies employed. Successful franchises are influenced by several key factors, including strong brand equity, clear operational standards, and support systems provided by the franchiser to franchisees. Furthermore, the ability to adapt to local tastes is also an essential aspect in the success of expanding fast food franchises in Indonesia. The study also reveals that the utilization of digital media, selection of strategic locations, and partnerships with food delivery services are major drivers of market expansion strategies. The results of this study emphasize that fast food franchises looking to grow further need to implement product differentiation strategies to remain competitive in an increasingly crowded market. Product innovation is key for franchises to stay relevant and stand out from other brands. Additionally, continuous mentoring and evaluation of franchise partners are critical for ensuring sustainable and mutually beneficial collaborations. Overall, applying the right strategies and ensuring sustainability will ensure the success and broader market expansion of fast food franchises in Indonesia.

In the ever-evolving creative industry, event management has evolved beyond mere entertainment to become a strategic tool for conveying messages and building public awareness. This study aims to examine the crucial role of coordination in the event production process, using the Pancaverse event, a case study that focused on a sustainable lifestyle. Using a descriptive qualitative approach, the study analyzes the coordination structure implemented, the cross-team communication system, and the challenges and solution strategies employed in the event's implementation. Data were collected through internal documentation, technical observations, and informal interviews with the organizing team. The results indicate that the success of the Pancaverse event was significantly influenced by a well-organized coordination structure, involving key roles such as the event director, stage manager, and vendor liaison. Each team had clear responsibilities, facilitating task allocation and ensuring the smooth running of the event. The use of communication tools such as walkie-talkies, instant messaging groups, and logistics applications significantly assisted in supporting real-time communication between teams, enabling them to stay connected and responsive to changes occurring on the ground. Obstacles encountered in the event implementation process, such as miscommunication, changes to the rundown, and external factors like weather and permits, were addressed through various strategies. Developing clear SOPs (Standard Operating Procedures), technical simulations to prepare for potential issues, and incorporating buffer time into the event rundown are effective solutions to address these issues. The findings of this study confirm that solid coordination is a key element in unifying the vision, streamlining operations, and delivering an event that is not only technically successful but also emotionally and educationally impactful for the audience. Coordination in an event is not merely a technical mechanism, but also a strategic foundation that is crucial for organizing an effective and meaningful event.

The moral crisis and low religious understanding among the younger generation pose a major challenge in shaping national character based on Islamic values. This phenomenon is increasingly complex amidst the rapid flow of globalization and technological advances that have led to individualistic, materialistic lifestyles far from the principles of Islamic law. In this context, religious education plays a central role as a moral and spiritual bulwark. This study aims to determine the role of Madrasah Diniyah (Islamic religious schools) in improving the mastery of Islamic religious knowledge and shaping the Islamic personality (syakhsiyah Islamiyyah) of students. This study uses a descriptive qualitative approach, with data collection techniques through observation, in-depth interviews, and documentation at one of the Madrasah diniyah. The focus of the study is directed at the learning process covering the Qur'an, aqidah, fiqh, and morals, and how this process contributes to the formation of Islamic character in students. The results show that Madrasah Diniyah plays a strategic and significant role in shaping a generation that not only understands religious knowledge but is also able to implement Islamic values in everyday life. This success is supported by several factors, including the quality of competent and exemplary teachers, a structured and contextual curriculum, and good interpersonal relationships between teachers and students. Furthermore, support from parents and the surrounding community is also crucial in strengthening the internalization of Islamic values. Thus, Islamic schools (madrasah diniyah) can function as a vital partner in the Islamic education system, developing a generation with character, noble morals, and a commitment to Islamic teachings from an early age. These findings reinforce the urgency of strengthening religious educational institutions amidst the challenges of the times.