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Annisa Syabina; Idiar Idiar; Sugianto Sugianto

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study aims to design a blanking die used for mass-producing mobile phone holders while prioritizing efficiency and dimensional accuracy. The die set developed includes key components such as the punch, die, stripper, guide post, and fastening bolts. The product produced has dimensions of 138 × 63 × 2 mm and uses ST 37 steel as the raw material. Based on calculations, the required blanking force is 129,000 kN, which is considered safe for the production process. The design also accounts for an optimal clearance of 0.083 mm and a die thickness of 35 mm to effectively withstand the working load. Simulations using stress analysis methods reveal that the von Mises stress distribution on both the punch and die remains below the elastic limit of SKD11 material. The maximum stress on the punch is recorded at 2.437 × 10⁵ N/m², while on the die it reaches 5.153 × 10⁵ N/m², both well below the yield strength of SKD11, which is 2.918 × 10⁸ N/m², indicating that these components operate safely without the risk of plastic deformation. To strengthen the construction, the stripper is designed with a thickness of 12 mm, and the addition of four SCM435 bolts is recommended to improve system stability. This die design is verified through manual calculations and Finite Element Analysis (FEA) to ensure its reliability. Overall, the findings of this study demonstrate that the designed blanking die can support mass production with high precision, optimal structural strength, and long-term durability.

Widhya Putriana

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This research explores the dual impact of Artificial Intelligence (AI) on the academic writing experiences of English Literature students learning English as a Foreign Language (EFL). AI tools like ChatGPT, Grammarly, and QuillBot are commonly used for grammar correction and sentence construction. These tools are integrated into students' writing processes, providing valuable assistance in refining their written work. However, their psychological effects, particularly in terms of emotional and ethical implications, have not been sufficiently explored in previous research. This study employed a qualitative phenomenological approach, utilizing Interpretative Phenomenological Analysis (IPA), to examine the experiences of ten final-year EFL students who actively use AI tools for academic writing. Through semi-structured interviews, the research identified three major themes: reduced technical stress, heightened dependency on AI tools, and ethical concerns about authorship. The findings suggest that while AI tools act as cognitive scaffolds, aiding students by improving fluency and reducing the burden of technical writing tasks, they also introduce psychological challenges. These challenges include increased dependency on the tools and concerns about the authenticity of their work, raising questions about academic integrity and self-efficacy. This study sheds light on the complex relationship between AI as an assistive technology and its potential to cause writing anxiety and dependency. By emphasizing both the positive and negative psychological impacts of AI, the study contributes to the growing body of literature on AI in education. It calls for the development of pedagogical frameworks that balance AI literacy, emotional resilience, and ethical considerations to ensure responsible and effective use of AI in academic contexts.

Julius Mahendra Sihombing; Surung Rafael Sihaloho; I Nyoman Satya Kumara; I Wayan Sukerayasa; Wayan Gede Ariastina

Jurnal Riset Rumpun Ilmu Teknik 2025 Pusat riset dan Inovasi Nasional

The increasing demand for electrical energy and the issue of climate change are driving the utilization of renewable energy, one of which is through Solar Power Plants (PLTS). The Province of Bali targets the development of PLTS of 108.2 MW, equivalent to 8.62% of the total solar energy potential of 1,254 MW by 2025. However, land limitations pose an obstacle to the construction of large-scale PLTS. Floating solar power plant design can be a solution to this issue. By utilizing 4,955.32 m² of water surface at the Telaga Tunjung Dam, the Floating Solar Power Plant at Telaga Tunjung Dam has a potential capacity of 141.4 kWp, using 280 Trina Solar modules of type TSM-DEG18MC.20(II) (505 Wp) combined with one SG110CX inverter with a capacity of 110 kW. The annual electricity production of the floating solar power plant, based on Helioscope software, is 201.1 MWh. The economic feasibility parameters used in this study include initial investment cost, Profitability Index (PI), and Payback Period (PP). The analysis results show that the 141.4 kWp floating solar power plant project at Telaga Tunjung Dam has an initial investment value of IDR 1,248,764,582, a PI of 1.26, and a PP of 3.91 years. Therefore, this project is considered economically feasible and contributes positively to reducing CO₂ emissions.

Syamsul Arifin; Haffyandi, Recky Ahmad; Rizal Ardiansyah; Putra, Fadli Suardhana Eka; Anggara, Norma +2 more

Jurnal Pengabdian dan Pembangunan Lokal 2025 Lembaga Pengembangan Kinerja Dosen

A target is needed for kicks and attacks. Currently, these targets are always held by the lecturer, which, when used, significantly wastes time in learning sessions. With the funded Community Service Program (PKM) activity, the lecturer developed his creativity by creating a target stand, which was still incomplete at the time. The results of this community service implementation will impact students in the Physical Education Department at Lambung Mangkurat University. Lecturers teaching martial arts courses have greatly benefited from the presence of this target stand. Survey data analysis results are still in progress and will be attached to the final report. In this case, the partner is a colleague within the Physical Education Department, with whom he has a collaboration in the construction and welding fields. 80% of sports equipment is made from hard materials such as steel. Therefore, the Department has a long-standing partnership with DTK (Dita Teknik Kontruksi). Furthermore, metal sports equipment is regularly maintained, and if damaged, the partner is ready to repair it at a certain capacity.

Muhammad Fawaz Elfikri; Salman Nasution

Jurnal Pengabdian Sosial dan Kemanusiaan 2025 Lembaga Pengembangan Kinerja Dosen

Micro, Small, and Medium Enterprises (MSMEs) play a very important and strategic role in supporting the overall economic structure, with a contribution of 61.97% to the country's Gross Domestic Product (GDP). However, MSMEs, especially in rural areas, still face fundamental challenges, such as a lack of understanding and implementation of modern marketing and digital technologies. This service focuses on strategic efforts to empower Rengginang Ibu Saliem MSMEs in Dolok Kahean Village through a digital transformation program. The method used is descriptive qualitative Action Research, designed for direct program implementation and evaluation. The results of the pre-intervention showed that there was a severe digital gap in Rengginang products, although they had a tested taste, but still relied on traditional marketing models. Strategic intervention is carried out through two main pillars, namely, branding optimization by creating the trademark "Rengginang Huta" and a professional logo. Then the implementation of digital marketing through the construction of a virtual storefront on @rengginanghuta_ibusaliem's Instagram account. This program has succeeded in transforming these MSMEs into entities that are ready to compete in the digital ecosystem, in line with the statement that digitalization is the main imperative for MSMEs to survive. However, the evaluation stage identifies the issue of sustainability and digital independence as the next challenge. Long-term success requires more intensive post-program mentoring, focusing on digital operational management, to ensure independence and achieve real impact on improvement in Dolok Kahean Village.

Aslihatin Zuliana; Iwan Erar Joesoef; Suherman Suherman

IJLS (International Journal of Law and Society) 2025 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

This study examines the legal validity of direct appointment construction consultancy contracts between state-owned enterprises and their subsidiaries following the implementation of Indonesia's Job Creation Law. The research addresses critical questions regarding the formal legal mechanisms governing long-term unit-price framework agreements and their continued enforceability under amended procurement regulations. Employing a normative-jurisprudential methodology, the study systematically analyzes primary legal sources, including statutory provisions, government regulations, and corporate governance frameworks, alongside secondary legal materials and doctrinal commentaries. The analysis reveals that pre-Omnibus Law direct appointments complied with civil law contract validity requirements and sector-specific procurement regulations under Law No. 2/2017. Transitional provisions and the non-retroactivity principle preserved the enforceability of framework agreements executed prior to the Job Creation Law's enactment, while administrative amendments extending contract terms remained lawful under existing civil code provisions. The study demonstrates that direct appointment mechanisms achieve legal justification through constitutional mandates and legislative hierarchy, while providing utilitarian benefits through enhanced procurement efficiency and deployment of specialized technical expertise. The findings contribute to scholarly discourse on state-owned enterprise governance by elucidating how omnibus legislative reforms interact with contract doctrine and corporate governance norms, emphasizing the critical importance of robust conflict-of-interest safeguards in preventing procedural formalism from overshadowing substantive public interest outcomes.

Sherly Anggreni Hasari Br Ginting; M. Surip; Syairal Fahmy Dalimunthe

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

The findings of this study reveal that the GoFood advertisement titled “Breaking News” and the GrabFood advertisement “Hematematika” serve not only as promotional tools but also as media that shape consumer mindsets and behavior. Both advertisements strategically employ language, narrative, and structure to highlight the ideas of efficiency and modernity, which align with the demands of contemporary digital society. The GoFood advertisement presents a serious narrative that emphasizes economic issues, while GrabFood adopts a humorous approach and wordplay to establish a lighter and more entertaining connection with the audience. This analysis was conducted using a descriptive qualitative approach by examining video advertisements on YouTube, with a particular focus on persuasive language and visual representation. In this sense, advertisements are understood not merely as marketing strategies, but as communicative practices embedded with ideology. Through the messages they convey, the ads promote values of efficiency, frugality, and modernity, which ultimately influence the construction of consumer identity and behavior. The study applies Norman Fairclough’s Critical Discourse Analysis framework, which consists of textual analysis, discursive practice, and socio-cultural context. This approach allows researchers to explore how language in advertisements contributes to the construction of social reality, communicates particular perspectives, and encourages audiences to respond actively.

Sergius Lay; Tinambunan, Laurentius; Ndoa, Paulinus Kanisius; Marbun, Martina Rosmaulina; Br Ginting, Elisa

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

This article is a literature review that examines Paul Ricoeur’s concept of narrative identity and its relevance to education. Ricoeur conceives human identity as a dynamic construction shaped through narrative, namely the reflective interpretation of life experiences within the dimensions of time, social relations, and self-awareness. In this framework, education is not merely understood as a means of knowledge transmission but also as a hermeneutical space where learners construct an understanding of themselves through experience, reflection, and dialogue. Narrative enables students to coherently connect the past, present, and future, while simultaneously cultivating character, responsibility, and empathy. This article highlights the importance of narrative-based learning strategies, such as case studies, autobiographical writing, analysis of literary and historical texts, and project-based learning. Through these approaches, students are encouraged to develop a reflective and ethical identity that is open to diversity. Thus, Ricoeur’s thought provides a strong philosophical foundation for building humanistic character education in which learners are positioned as subjects who grow and transform through their own life stories.

Hasugian, Masni; Rina Evianty

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study examines youth slang (Jugendsprache) in the film Into the Beat (2020) through semantic and morphological approaches. The background of the research is based on the phenomenon of youth language development, which is dynamic, creative, and rich in socio-cultural meaning, yet often difficult for foreign speakers to understand. Youth language is chosen as the object of study because it reflects identity, group solidarity, and the communicative creativity of young people, and frequently appears in media, particularly films. The theoretical framework refers to experts’ perspectives on the characteristics of youth language, including the use of Anglicisms, abbreviations, metaphorization, and the formation of neologisms. The research method applied is descriptive qualitative, with data sources taken from the dialogues and subtitles of the film Into the Beat. The analysis is carried out based on Helmut Henne’s theory of youth language characteristics. The results reveal that youth slang in the film functions not only as a means of communication but also as a medium of emotional expression, lifestyle, and identity construction among German adolescents. Vocabulary such as alter, bro, krass, cool, and scheiße demonstrates creativity in morphological processes, including abbreviation, prefixation, and borrowing from foreign languages. The study concludes that youth slang plays an essential role in shaping characters, inter-character relationships, and the authenticity of the storyline. Furthermore, youth language reflects the evolving cultural and social dynamics of adolescents. This research is expected to contribute to linguistic studies, particularly semantics, and to serve as a valuable resource in German language learning by expanding vocabulary and fostering an understanding of authentic communication patterns among German teenagers.

Ike Damayanti; Diana Ambarwati; Angga Permana Mahaputra

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of product quality and location on housing purchase decisions at Shafira Residence Kediri. The research problem focuses on how product quality and location can affect consumers in making purchase decisions. This study employs a quantitative method with questionnaires distributed to respondents and data analysis conducted through validity tests, reliability tests, t-tests, F-tests, and multiple linear regression using SPSS 25. The results indicate that product quality has a significant partial effect on purchase decisions. This means that the better the quality of the product offered, the higher the consumer’s interest in purchasing a house at Shafira Residence. Similarly, the location variable shows a significant partial effect on purchase decisions, where accessibility and strategic positioning serve as key factors. Simultaneously, product quality and location significantly influence purchase decisions, with an F-test value of 10.727 (significance < 0.001) and a coefficient of determination (R²) of 0.671, indicating that the two independent variables explain 67.1% of the variation in purchase decisions. The conclusion of this study is that product quality and location are important factors influencing consumer purchase decisions at Shafira Residence Kediri. Therefore, developers need to improve housing product quality, ensure timely completion of construction, and enhance road access to the location in order to attract more consumers.

Muhammad Khairul Amri; Nikeng Putra Jaya

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This article examines the role of social sciences in constructing the narrative of Islamic moderation amid the rising trend of social polarization in contemporary society. Polarization, triggered by political dynamics, identity conflicts, and the rapid growth of digital media, has led to social fragmentation that threatens communal cohesion. In this context, social sciences play a significant role as analytical tools to understand the dynamics of conflict, identity construction, and power relations underlying such tensions. Employing a qualitative approach through library research, this study explores recent literature on Islamic moderation and social sciences. The findings reveal that Islamic moderation rooted in the values of tawassuth (middle path), tasamuh (tolerance), i’tidal (justice), and musawah (equality) can be enriched through theoretical frameworks from the social sciences, making it more relevant in addressing contemporary issues. The integration of both perspectives allows Islamic moderation to be understood not merely as a normative slogan, but as a social praxis that strengthens inclusivity, tolerance, and justice within the public sphere. This study underscores the importance of an interdisciplinary approach to reduce social polarization and to consolidate Islamic moderation as a foundation for peaceful religious and national life.

Dea Indriani; Deny Ernawan; Adi Subandi; Endang Setiadi Permana

Jurnal Kendali Teknik dan Sains 2025 International Forum of Researchers and Lecturers

Consistent and efficient concrete quality in each implementation is one of the main factors in the success of construction projects. Concrete as a structural material requires strict quality control in order to meet the technical standards that have been set. One way to improve the quality of concrete is to add certain additives to the job mix formula (JMF). This research is focused on the application of SG type additives known as chemical-based additives to improve the properties of fresh concrete and hard concrete. SG additives have an important function in increasing workability, speeding up or slowing down the binding time as needed, maintaining quality stability, and strengthening concrete finishes. In this study, a comparison was made between a concrete mixture with SG additives and a concrete mixture without additives. The tests included slump parameters, initial binding time, and compressive strength at 7 and 28 days of age. The test results showed a significant difference, especially in the improvement of the consistency and compressive strength of concrete with the use of additives. The results of the discussion showed a comparison of Trial Mix 1 and Trial Mix 2 that are different in terms of material composition, cost efficiency, and compressive strength of concrete. Trial Mix 2 with the composition of cement, admixture, water, and aggregate (sand and split) showed more optimal results. The compressive strength achieved was 821,396.00 kg/cm² at the age of 28 days. In terms of cost, Trial Mix 2 requires Rp. 351,582.00 per m³, with an efficiency difference of around Rp. 32,953.00 per m³ compared to the previous mix

Alina Nujum; Marthen R. Pellokilla; Novi Theresia Kiak

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

This study aims to analyze the role of Penta-Helix stakeholders in developing tourism potential in Kupang City. The method used is descriptive qualitative with a qualitative approach. The focus of this research is to observe and find out how the application of the Penta-Helix model in the development of tourism potential in Kupang City, using data collection techniques in the form of Interviews, Questionnaires and Documentation analyzed using Analytichal Hierarchy Process (AHP) analysis techniques. The results of this study show that the Penta-Helix Collaboration in developing the tourism potential of Kupang City has been implemented, but the results to advance tourism in Kupang City are still not optimal. This is due to the lack of awareness from the public and also coordination from the government in maintaining the safety and cleanliness of tourism places is lacking. Factors that become the scale of importance to the application of the Penta-Helix model of tourism in Kupang City based on the level of priority are aspects of government, private sector, society, media, and academia. For the government aspect, the indicator with the greatest weight is the construction of tourism facilities. For the private sector, the priority indicator is the improvement of service services. In the community aspect, the most priority indicator is the indicator of cleanliness of the tourist environment. For the media aspect, the priority indicator is tourism propotion. For the academic aspect, the indicator with the greatest weight is the development of research contribution facilities.

Rifka Siva Br Sinaga; Ratu Pranatalia; Suardin Zai

Jurnal Teologi Injili dan Pendidikan Agama 2025 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

It was found that there were still many irregularities in school financial management which resulted in the school financial system being unsystematic. The aim of this research is to find out how the school financial transparency system works to create a smart school with a management system with good integrity based on the construction of Christian education. The research method used in this research uses descriptive qualitative research methods. The results show that if financial transparency can be implemented well, many parties will benefit and schools will gain good accountability. It is hoped that with this research, more schools will be able to implement school financial transparency.

Ariqah Luthfiyah; Aprilia Putri Silaen; Cut Latifah Putri; Dafa Ikhwanu Shafa; Khairunnisa Khairunnisa

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The Community Service Program (KKN) in Pematang Kasih Village, Pantai Cermin District, focused on the construction of owl houses (RUBUHA) as an environmentally friendly effort to control rice field rats. The background to this activity was the high level of rat infestation that was detrimental to local farmers' rice harvests and the excessive use of chemical pesticides, which had the potential to negatively impact human health and ecosystem balance. The research method used was descriptive qualitative, with data collection techniques through direct observation in agricultural fields, interviews with farmer groups, and documentation of the owl house construction process. The results showed that the village community responded positively to this program because the use of owls as natural predators was proven to be more effective in controlling the rat pest population while reducing dependence on chemical pesticides. In addition, this program also increased public awareness of the importance of ecologically based pest control and preserving biodiversity. With the owl houses built around rice fields, it is hoped that a sustainable agricultural pattern can be created that supports the welfare of farmers while preserving the environment.

Ladin Ladin; Akhyak Akhyak; Abd. Aziz

International Journal of Social Science and Humanity 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

The Da’wah Institution of Nahdlatul Ulama (NU), as part of Indonesia's largest Islamic organization, faces challenges in adapting to social dynamics, the digital revolution, and the rise of radicalism. In an increasingly diverse and fast-changing society, NU must develop da’wah strategies that are not only moderate and contextual but also adaptable to contemporary shifts. This study aims to explore how NU's social construction of da’wah is structured epistemologically, ontologically, and strategically to strengthen Islam’s role as rahmatan lil 'alamin, promoting social harmony and national unity. The research adopts a multisite case study approach at the Da’wah Institution of the NU Executive Board, employing qualitative methods through document analysis and in-depth interviews. The findings indicate that NU’s da’wah social construction integrates three main dimensions. Epistemologically, NU’s da’wah is grounded in authentic and contextual knowledge, allowing the dissemination of Islamic values in a peaceful, moderate, and inclusive way. Ontologically, the Da’wah Institution acts not only as a formal structure but as a representation of Islam Nusantara, reinforcing Islamic and national identity within a unified da’wah narrative. Strategically, NU’s da’wah is designed to adapt to shifting social, cultural, and technological landscapes by emphasizing participatory methods, utilizing digital media, and incorporating local cultural elements. These three dimensions work together to form a da’wah model that is responsive to contemporary challenges while deeply rooted in the Ahlussunnah wal Jama’ah tradition.

Noval, Fikriandrian; Agung Putra Mulyana

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to analyze the representation of Sultan Agung’s leadership in the film Sultan Agung directed by Hanung Bramantyo, using a descriptive qualitative approach. The research highlights how film as a medium constructs the meaning of leadership through narrative, visual elements, cultural symbols, and character development. Stuart Hall’s theory of representation is utilized to understand meaning construction in film, while leadership analysis refers to charismatic, transformational, and authoritarian models. Roland Barthes’ semiotic analysis is applied to examine denotation, connotation, and myth within the film’s elements. Data were collected through observation, documentation, interviews, and literature study, then systematically processed and analyzed. The findings show that Sultan Agung portrays not only a historical figure of leadership but also reflects cultural values and national identity relevant to contemporary Indonesia. The representation of leadership is constructed through cultural symbols, dialogues, and a meaningful storyline, generating new discourse about the ideal leader in modern society. This study is expected to enrich media and leadership studies and contribute to the development of contextual leadership insight among the younger generation.

Walukow, Gracella

International Journal of Christian and Catholic Philosophy 2025 International Forum of Researchers and Lecturers

This article discusses humans who seek a name for their own fame in Genesis 11:1-9. Those humans want to find a name so that they will not be scattered all over the earth. The construction of the tower of Babel became a popular story in the days of Noah's descendants because of its towering structure. This became a reference for the humans to seek a name so that the whole world would recognize their greatness and power. The Tower of Babel became a symbol of human pride and arrogance. Seeking a name outside of God is inappropriate and will only bring the Lord's wrath, instead the right thing to do is for man to approach the LORD God not to seek a name for his greatness but to glorify the LORD. Therefore, in relation to this point, the research was conducted through hermeneutic work with the method of historical criticism. The researcher does hermeneutic work to get the right meaning and can be a reference for readers, especially for the GMIM Alfa Omega Kumaraka In .

Wiwin Tania; Tri Yatno

Jurnal Budi Pekerti Agama Buddha 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study aims to analyze the process of acculturation between Buddhism and local culture in Indonesia, particularly in the context of the formation of a unique and historically relevant Nusantara Buddhist identity. The focus of the study includes the integration of the Tri Pitaka teachings with local cultural values, practices, language, art, and rituals to create a form of religious practice that is adaptive and meaningful for the local community. The research method used is a descriptive qualitative approach, with data collection techniques through observations of religious practices, interviews with religious and community leaders, and literature studies of relevant texts, inscriptions, historical artifacts, and scientific works. Data were analyzed interpretively through reduction, thematic grouping, and narrative construction that connects field phenomena to historical, social, and cultural contexts. The results show that the acculturation of Buddhism in Java is harmonious and multidimensional. The integration of Buddhism with local culture is manifested in the adaptation of ritual language, temple relief sculptures, ritual traditions such as Javanese puja bhakti (prayer offerings) and slametan (celebration ceremonies), and practices of respect for parents that align with Buddhist teachings. The Buddhist identity of the Indonesian archipelago is created through a synthesis of universal Buddhist values ​​and local culture, strengthening social cohesion and serving as a means of moral education for a multicultural society. This research contributes to the understanding of religious and cultural acculturation and opens up space for further study of the dynamics of religious integration in Indonesia.

Alifah Nurul Hidayat; Situ Asih

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Wonogiri Regency in Central Java Province has great potential for sustainable tourism development, particularly through the integration of nature and religious tourism. This study aims to analyze the development strategy of the Watu Cenik Tomb in Sendang Village as a pilgrimage destination, which involves the historical value of the tomb of the Kyai Solo Sumarto IX family, the natural landscape of the Gajah Mungkur Reservoir, and cultural traditions such as Grebeg Syawalan. Using Richard Butler's Sustainable Tourism theory with the Tourism Area Life Cycle (TALC) model, this study applies a descriptive qualitative method through intensive interviews, observations, and documentation of stakeholders such as tourism managers, local communities, and tourists. The results of the study show that Watu Cenik has the potential to be an attractive pilgrimage destination, but its appeal is not yet optimal, with visits limited to private pilgrimages and the local community. The efforts of BUMDes Sendang Pinilih, such as the construction of homestays, shuttle services, and social media promotion, have increased visitor numbers, but additional facilities such as souvenir kiosks, local culinary offerings, photo spots, tour guides, and infrastructure improvements are still needed to attract more visitors and support the creative economy. The research conclusion emphasizes the importance of intensive digital promotion, integrated tour packages, and stakeholder collaboration to realize sustainable tourism that preserves cultural heritage while improving community welfare. Suggestions for further research include integrating mixed methods with quantitative analysis to measure economic impact and comparisons with similar destinations.