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Amidst the challenges of digital literacy and information reach, this research examines the strategy of the Communication and Informatics Office (Diskominfo) of Ciamis Regency in enhancing public information services through the Helo Ciamis application in 2024. The primary underlying issue is the lack of socialization and digital literacy concerning the application's use. The study's objective is to describe Diskominfo Ciamis's strategy for improving public information services via the Helo Ciamis application. This research adopts a descriptive qualitative method, with data collected through literature review, structured interviews, and observation. The findings indicate that the implementation of Diskominfo Ciamis's strategy to enhance public information services through Helo Ciamis has not yet been optimal. Key obstacles include limited resources, insufficiently solid coordination, varying challenges in community digital literacy, evolving cyber threats, and the absence of structured user feedback mechanisms. To address these, Diskominfo has undertaken efforts such as budget adjustments, human resource capacity building, strengthening cross-sectoral coordination, implementing strict Standard Operating Procedures (SOPs), and developing direct feedback features within the application. The implications of this research highlight the importance of a comprehensive strategy that addresses socialization, capacity building, and feedback mechanisms for the optimization of digital public information services.

Efforts to digitize public services are now widely adopted as a strategic move to increase accessibility, speed, and reliability of services. Tangerang LIVE is a technological innovation initiated by the Tangerang City Government to offer integrated access via a digital application. This research investigates the impact of the Tangerang LIVE application in improving public service delivery in Tangerang City from the users’ perspective. The study uses descriptive qualitative methods, involving observations, as well as interviews and document analysis. Informants included personnel from the Tangerang City Department of Communication and Informatics, along with 15 application users. The findings reveal that Tangerang LIVE enjoys a high level of public acceptance, especially in terms of ease of use and usefulness. Nevertheless, challenges remain, particularly in response time and complaint management, which need further attention to address these gaps in service quality. The study suggests improvements to application features and better coordination among internal units to optimize digital public service delivery. Overall, Tangerang LIVE demonstrates strong potential to support bureaucratic reform and deliver more responsive and accountable public services in Tangerang City.

The application of technology in public services, especially in the Oiterne-Stop Manunggal Administration System (SAMSAT), aims to increase bureaucratic efficiency and transparency. However, the realization of accelerating administrative processes through digital innovation still faces various challenges. This study aims to analyze the obstacles faced in the use of technology in the SAMSAT bureaucracy, both from the internal side of the institution and from the perspective of service users. The research method used is a descriptive qualitative approach with interview techniques and documentation studies of several SAMSAT offices in urban areas. The results of the study show that the main challenges include the limitations of technological infrastructure, the resistance of the apparatus to digital changes, and the lack of digital literacy in some communities. In addition, it was found that technology systems that have not been optimally integrated have slowed down the service process. This study recommends the need for continuous training, improved integrated digital systems, and more effective communication strategies to the public to maximize the role of technology in SAMSAT bureaucratic reform.

The use of information technology (IT) in the government sector requires structured risk management to ensure the continuity of public services. The Department of Communication and Information Technology (Dinkominfo), as a digital service provider, faces various potential risks such as network disruptions, hardware failures, and cyberattacks that could interfere with daily operations. This study employs the Failure Mode and Effect Analysis (FMEA) method to identify, analyze, and formulate strategies to mitigate existing IT risks. Through the FMEA approach, each potential failure is evaluated based on its severity, occurrence, and detection capability, which are then used to calculate a Risk Priority Number (RPN). The analysis reveals that the highest RPN values are associated with information system errors, hardware failures, and network overloads. As mitigation measures, the study recommends conducting regular system audits, upgrading network capacity, and performing preventive maintenance on devices. This approach demonstrates that FMEA is an effective method for managing IT risks within government institutions.

Advertising not only serves as a promotional tool, but also reflects corporate social responsibility. This research aims to analyze the relationship between marketing strategy and the application of ethics in advertising, using a descriptive qualitative approach. Tokopedia's “Selalu Ada Selalu Bisa” campaign was used as the main case study to examine ethical communication practices in advertising. The results show that advertisements that emphasize honesty, transparency, and social empathy are able to build consumer trust, strengthen brand image, and increase loyalty. Conversely, misleading advertisements or exploitation of vulnerable groups can damage reputation and public trust. In the fast-paced digital era, a mix of formal regulation and self-regulation is important to maintain the ethics of marketing communications. This study concludes that ethics is not an obstacle to creativity, but rather a strategic foundation that strengthens business sustainability and long-term relationships with society.

This Community Service Program (PKM) was implemented in response to the high usage of social media among students, particularly Instagram, which often becomes a platform for cyberbullying. This phenomenon becomes increasingly complex when students come from diverse cultural backgrounds. Comments or posts considered normal in one culture may be perceived as offensive in another. A lack of cultural sensitivity often triggers digital conflict and bullying, which can negatively impact students' mental health. This PKM aims to improve students’ understanding of the dangers of cyberbullying and the importance of cross-cultural communication ethics. The program began with a pre-test to assess participants' initial knowledge, followed by an interactive seminar discussing the concepts of cyberbullying, digital ethics, and real-life case studies. Students then engaged in group discussions and simulations, where they analyzed problematic digital content and formulated empathetic, constructive responses. At the end of the activity, a post-test was conducted to evaluate the program’s effectiveness. The results showed a significant improvement in students’ awareness and attitudes. This program successfully encouraged students to be more thoughtful and responsible in their online interactions and to become change agents in creating a safer, more inclusive digital environment. The outcomes of this program include a scholarly publication, an educational video disseminated on social media, and quantitative data showing an increase in participants’ knowledge. Overall, this initiative contributes to strengthening multicultural digital literacy among today’s youth.

This Community Service Program (PKM) was implemented in response to the high usage of social media among students, particularly Instagram, which often becomes a platform for cyberbullying. This phenomenon becomes increasingly complex when students come from diverse cultural backgrounds. Comments or posts considered normal in one culture may be perceived as offensive in another. A lack of cultural sensitivity often triggers digital conflict and bullying, which can negatively impact students' mental health. This PKM aims to improve students’ understanding of the dangers of cyberbullying and the importance of cross-cultural communication ethics. The program began with a pre-test to assess participants' initial knowledge, followed by an interactive seminar discussing the concepts of cyberbullying, digital ethics, and real-life case studies. Students then engaged in group discussions and simulations, where they analyzed problematic digital content and formulated empathetic, constructive responses. At the end of the activity, a post-test was conducted to evaluate the program’s effectiveness. The results showed a significant improvement in students’ awareness and attitudes. This program successfully encouraged students to be more thoughtful and responsible in their online interactions and to become change agents in creating a safer, more inclusive digital environment. The outcomes of this program include a scholarly publication, an educational video disseminated on social media, and quantitative data showing an increase in participants’ knowledge. Overall, this initiative contributes to strengthening multicultural digital literacy among today’s youth.

The political transformation in post-New Order Indonesia has opened up space for public participation and press freedom in democratic life. In this context, mass media and social media play an important role in shaping people's political awareness. They also influence political behavior. This research aims to analyze the contribution of print and digital media in delivering political messages. The media also plays a role in building public opinion and shaping the political image of certain actors. This research examines various political communication literature and theories as well as the involvement of actors such as politicians, media professionals, and activists with a qualitative method through a literature study approach. The research proves that the media has the ability to shape socio-political reality through agenda-setting mechanisms in addition to being a means of disseminating information. Social media is now an effective campaign tool as well, with a significant influence on people's political attitudes, depending on the credibility of the political communicator, the background of the audience, and the quality of the message. That the media is a strategic instrument in modern political communication and helps determine the direction of democratic dynamics in Indonesia has been confirmed by these findings.

Language development in early childhood is a fundamental aspect in shaping children's cognitive, social, and emotional abilities. However, in today's digital era, excessive use of gadgets has become a common habit in parenting patterns, which has the potential to inhibit children's speech development. This article aims to examine the impact of gadget use on speech delays in early childhood using a literature review approach to the literature from 2020–2025. The results of the study indicate that passive interaction through gadgets, without adequate verbal guidance and stimulation, can reduce the frequency of dialogue and children's social involvement. This condition increases the risk of speech delay, expressive communication disorders, and vocabulary limitations. In addition, factors such as permissive parenting, technoference, and lack of direct verbal activity are significant contributors to obstacles to language development. Therefore, an active role is needed for parents in limiting screen time, assisting with the use of digital media, and creating an environment rich in verbal interaction. Public education and early detection are also important solutions to prevent and treat speech delays from an early age.

.Public Relations (PR) plays a central role in shaping and maintaining the reputation and public trust of an organization. Through a conceptual approach and literature review, this article explores how PR functions as a strategic pillar in organizational communication. PR is not only responsible for delivering information but also for building mutual trust between organizations and the public through open, honest, and continuous communication. A strong reputation and high public trust are the result of consistent and responsive communication strategies. In the digital era, where misinformation and rapid information flow pose significant challenges, the role of PR becomes increasingly vital. The findings of this article suggest that strengthening the role of PR as a pillar of reputation and public trust should be a top priority in modern organizational communication strategies.

In the digital era, marketing communication must dynamically adapt to technological developments and shifts in consumer behavior. Social media, interactive content, and data-driven marketing have become essential components of modern strategies. Social media platforms not only serve promotional purposes but also enable direct engagement, feedback collection, and the strengthening of emotional connections with consumers. Visual content such as videos and photos of urban farming activities help expand outreach and raise public awareness. This study aims to analyze the marketing communication strategies that strengthen urban farming programs in Mangunsari Village, Salatiga City, using a qualitative approach. The findings reveal that urban farming actors actively utilize multiple communication platforms—both written and digital—to promote their initiatives. Key strategies include publishing features on digital platforms such as Kompasiana.com and optimizing social media to showcase cultivation and harvest activities. Furthermore, the support from local administrative officials plays a vital role in enhancing marketing communication efforts. Policy guidance and facilitation of interactions with external stakeholders create broader networking opportunities. This success story illustrates that a synergy between creative communication strategies and institutional support can effectively promote urban farming as a community-based solution for improving local welfare through the use of local wisdom.

This research study examines the dynamics of organizational communication and public communication in the recruitment process in State-Owned Enterprises (SOEs), with a particular focus on the tension between transparency efforts and the ongoing practice of entrusting positions. Despite the government's introduction of the Joint Recruitment of SOEs (RBB) program, which aims to digitize and standardize the selection of employees, a discrepancy emerges between the program's stated objectives and the perceptions of both the government and the public. The prevalence of complaints pertaining to the absence of information transparency, the lack of feedback mechanisms regarding unsuccessful outcomes, and the emergence of the term "insider" within the digital domain are indicative of deficiencies in two-way communication and a decline in public trust in the BUMN recruitment process. The present research employs a descriptive qualitative approach, utilizing a case study method and thematic analysis. The data presented herein were obtained through meticulous documentation studies of official documents from the FHCI, the Ministry of SOEs, and online media, as well as netnographic observations of public interactions on social media such as Instagram and Twitter. The analysis focused on public narratives, institutional communication patterns, and their impact on institutional reputation and legitimacy. The findings indicate that organizational communication within the RBB process remains hierarchical, failing to align with the ideal of reciprocal communication. The absence of information disclosure and the lack of a designated public forum for clarification engender significant discord between the assertions of institutional entities and the actual experiences of participants. This research recommends the implementation of measures to enhance the effectiveness of the aforementioned processes.

Responsive public service plays a crucial role in building public trust in police institutions, particularly in handling citizen complaints. This study aims to examine the responsiveness level of Mojokerto Police Resort in managing public complaints and the factors influencing it. The research adopts a qualitative descriptive approach, utilizing data collection methods such as in-depth interviews, direct observations, and document studies. Participants include officers from the Integrated Police Service Center (SPKT), Women and Children Service Unit (PPA), community members who have filed complaints, as well as community leaders and NGOs involved in overseeing public services. Data analysis was conducted using Miles and Huberman’s model, which includes data reduction, presentation, and conclusion drawing. The findings reveal a varied level of awareness among the community regarding complaint channels, as well as differences in ease of access. Physical channels such as suggestion boxes and direct reporting at police stations are more familiar and accessible but face challenges related to communication effectiveness and evidence collection. Meanwhile, online platforms like social media and the official website are less recognized by the public, compounded by limited digital literacy and internet access in certain areas. Furthermore, the complaint handling process needs to be straightforward, transparent, and professional to ensure that the community feels respected and confident in the service. Factors affecting responsiveness include response speed, ease of access across multiple channels, and the professionalism of officers handling cases. Perceptions of transparency and openness in procedures also significantly influence community trust. Strategically, Mojokerto Police Resort has made efforts to develop digital complaint systems and enhance staff capabilities. However, further improvements are necessary in community education and awareness programs to increase familiarity and confidence in digital channels. The significance of high responsiveness is reflected in its strategic benefits, such as early identification of security disturbances, strengthening police legitimacy, and improving overall public service quality. Effective responsiveness fosters better relationships between officers and the community, enhances trust, and contributes to a safer and more orderly environment. Therefore, adopting modern, innovative, and technology-based complaint systems should be prioritized to reform police services. Overall, the responsiveness of Mojokerto Police Resort’s complaint handling system serves as a key indicator for the success of quality and equitable public services. By improving officer professionalism, infrastructure, and community outreach, it is expected that Mojokerto Police can enhance responsiveness, reinforce community trust, and deliver excellent, transparent, and accountable services. Such efforts not only improve the police institution’s reputation but also strengthen democratic foundations and social justice in the Mojokerto region.    

This study explores the politeness strategies used in netizens’ comments on the policy of disbursing regional ASN teacher allowances across three social media platforms: Facebook, TikTok, and Instagram. The research is grounded in the growing phenomenon of public opinion expression in digital spaces, which often reflects varying levels of language politeness. The purpose of this study is to identify the types of politeness strategies used, examine the differences between platforms, and uncover the influencing factors. Employing a descriptive qualitative approach, the study applies Brown and Levinson’s politeness theory. Data were collected from user comments on a speech by President Prabowo Subianto regarding ASN teacher allowance distribution. The findings indicate that negative politeness and impoliteness strategies dominate across all platforms, with varying patterns. Facebook and TikTok featured more direct and sarcastic comments, while Instagram tended to display more indirect and polite expressions. Influencing factors include platform characteristics, the content of the speech, and the personal experiences of users. These findings contribute to digital pragmatics studies and offer practical insights for promoting ethical communication on social media.

Web-Based Augmented Reality (AR) is an emerging interactive technology that is increasingly adopted in the fields of visual communication design and digital education. This study aims to analyze trends in the use of Web-Based AR within interactive design contexts and to identify user preferences regarding its features. The research employs a literature review and secondary data analysis, drawing from academic publications, industry reports, and online surveys conducted between 2019 and 2024. The findings reveal a significant increase in the adoption of Web-Based AR both globally and in Indonesia. Key factors driving adoption include interactivity without installation, cross-device compatibility, and rapid browser-based access. Trend diagrams, comparative tables of AR platforms (such as 8thWall, ZapWorks, and WebXR API), and user preference visualizations are presented to support the analysis. The study discusses technological challenges, adoption gaps, and design implications, particularly in education and marketing. Limitations include reliance on secondary data and limited geographic scope. The study’s outcomes are expected to serve as a reference for interactive content developers, educators, and researchers in designing inclusive and adaptive AR-based user experiences.

This study examines violations of ethical commenting on the Instagram account @Pertamina, in response to a fuel-mixing corruption case that caused state losses of up to one quadrillion rupiah. The research aims to describe forms of unethical comments posted by netizens and analyze them based on Article 28 paragraph (2) of Indonesia’s Electronic Information and Transactions Law (ITE Law). A normative juridical method was used, supported by digital observation, documentation, and note-taking techniques. The results revealed 20 comment samples containing hate speech, insults, threats, and defamation. These comments not only violate digital ethics but also potentially breach Articles 28(2) and 27(3) of the ITE Law. According to Soedikno Mertokusumo's theory of legal objectives, such comments fail to uphold justice, legal certainty, and usefulness, ultimately damaging the digital public space, which should foster healthy and productive communication.

The development of information and communication technology (ICT) has changed governance in Indonesia, driving digital transformation to improve public services, transparency, and accountability. In this context, the Regional Civil Service Agency (BKD) of the Riau Islands Province plays an important role in developing the digital competence of the State Civil Apparatus (ASN). This study aims to identify the strategies implemented by BKD in developing ASN digital competence and the challenges faced during implementation. The research method used is a qualitative approach with a case study design, involving in-depth observation interviews. The results of the study indicate that although various strategies have been implemented, challenges such as the digital literacy gap between generations, infrastructure constraints, and cultural resistance are still significant obstacles. Recommendations for improving the development of ASN digital competence include improving IT infrastructure, ongoing training programs, and strengthening regulations. This study is expected to provide an empirical overview and recommendations to accelerate digital transformation in the local government environment.  

This research aims to describe the use of WhatsApp social media as a means of population administration services at the Tebel Village Hall, Bareng District. The problem raised in this research is the process of using WhatsApp in services and how the public responds to this service. This research uses a qualitative descriptive approach with data collection techniques in the form of in-depth interviews and observations of officers and service users. The research results show that using WhatsApp helps speed up communication, makes sending required documents easier, and provides more practical access to information for village communities. Village officials are also able to provide more responsive service assistance. However, several obstacles were also found, such as limited number of officers and technical problems with the system. The results show that digital media such as WhatsApp can help make public services more accessible, especially in rural areas. This study found that WhatsApp was well received by the public and helped administration.

This study explores the potential of animation as a visual medium for reconstructing local myths and preserving cultural heritage in contemporary society. Amid rapid globalization and digitalization, many local myths are at risk of fading from public consciousness. The objective of this research is to analyze how animation can serve as an effective storytelling tool to revitalize and transmit traditional narratives to younger generations. Using a qualitative method with a case study approach, the study examines selected animated works that reinterpret local myths from various regions in Indonesia. The findings indicate that animation provides a dynamic platform to reintroduce mythological elements through engaging visuals and narratives while maintaining cultural authenticity. Moreover, the integration of modern visual techniques helps bridge the generational gap, making traditional stories more relatable and accessible. This study highlights the role of visual communication in cultural sustainability and encourages further interdisciplinary collaboration in the fields of design, folklore, and education.

Smartpolitan Village is a village development concept that integrates information and communication technology (ICT) in resource management and public services to improve the quality of life of the community. For this reason, this Community Service activity is entitled "Improving Television Information Literacy for Village Officials as a Means of Validating Fake News (Hoaxes) in Smartpolitan Village Wantilan, Subang Regency". The aim is to implement the Tri Dharma of Higher Education and assist partners in improving their ability to develop an understanding of information literacy towards a Smartpolitan Village. Limited digital literacy of the community and the vulnerability of the community to the spread of hoaxes. Therefore, efforts are needed to improve the digital literacy of the community and utilize television as a medium for validating fake news so that Wantilan Village can truly become a Smartpolitan Village that is smart, informative, and resilient to hoaxes. Based on the identification of problems with partners, the team provides solutions and methods that can overcome these problems through: 1. Providing basic introductory material on fake news and how to validate information through television which is used as knowledge. 2. Providing direction in the form of material, techniques for preventing the spread of hoax news and the impacts of spreading or consuming fake news without validating it. 3. Conducting assistance in the practice of validating television media information. Based on the solutions and output targets achieved from the implementation of the PKM program on partners, village officials and residents in Wantilan Village, Cipeundeuy District, Subang Regency, the Community Service Team determined the approach method with: 1. Direction and training 2. Technical Guidance (Bimteks) 3. Mentoring