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Education in the current digital era demands the use of smart technology and social media platforms in the learning process to suit the character of the digital generation. However, the competence of lecturers in Indonesia in this regard is still limited. Therefore, the workshop "Revolutionary Strategies for Modern Learning Through the Integration of Smart Technology and Social Media Platforms for Digital Generation Education" is important to implement. This workshop aims to provide understanding and skills to 187 lecturers in implementing technology and social media for learning innovation for digital generation students. Workshop material includes smart technology trends, use of social media platforms, digital evaluation and assessment strategies, as well as discussion of challenges and opportunities for integrating technology and social media in digital era learning. Participants' enthusiasm was quite high and the evaluation results showed that 91% were interested in implementing modern learning strategies after the workshop.

This research explores business innovation strategies aimed at improving competitiveness and supporting the growth of creative industry Micro, Small and Medium Enterprises (MSMEs) in the digital era. A qualitative approach, used in this study, focused on knowledge of the challenges faced by creative industry MSMEs, the role of digital technology, and the innovative strategies they implement. The findings of this study underscore the key role of e-commerce, data-driven decision-making, collaboration, and enhanced customer experience on the competitiveness and growth of creative industry MSMEs. In addition, the findings also contribute that the implementation of business innovation strategies can give creative industry MSMEs a competitive advantage through unique products and services and innovative designs. MSMEs can produce a variety of new products and services by utilizing digital technology. This can increase market appeal and enable businesses to adapt to changing consumer trends

This article aims to analyze the locutionary speech acts used in cellphone review content on the YouTube channel "Gadgetin".  Locutionary speech acts are an important aspect in language and communication analysis.  Locutionary speech acts can provide in-depth insight into how content creators communicate with audiences in the context of technology product reviews.  This research uses a qualitative approach by collecting data from a number of cellphone review videos published on the "Gadgetin" channel.  Data were analyzed using the speech act theory framework of Austin (1962) and Searle (1969) to identify the speech acts used in the video.  The results of the analysis show that there are significant differences in the use of locutionary speech acts in cellphone review content.  Based on the data collected, this research classifies locutionary speech acts into several types, including statements of fact about technical specifications, opinions about product quality, audience requests, and others.  Apart from that, this article also discusses how the use of slogans affects communication between content creators and their audiences.  The research results show that the effective use of locutionary speech acts can increase audience participation and support communication goals in the context of motion review.  This research contributes significantly to understanding the use of language in technology product review content on the YouTube platform.  The results of this cellphone review analysis can be a benchmark for YouTube content producers and researchers to understand the dynamics of communication in an ever-evolving digital context.  

The alpha generation is the generation born in 2011 and is expected to end in 2025. This generation is also called the digital generation. This alpha generation was raised in the technological era and also has a very important influence on the progress of the times. His upbringing must also receive special attention, especially from those closest to him, namely parents. Ideal parenting for the alpha generation needs to be implemented by parents. The type of research we use is qualitative research. Where data is collected by means of interviews, documentation and observation. And then conclusions are drawn regarding ideal parenting for the alpha generation. The results of this research show that there is a very close relationship with ideal parenting and the alpha generation. This is shown by the results of interviews that we have conducted that many parents complain about their children's attitudes, and parents lack understanding about parenting.

In the current digital era, product competitors are not only based on product quality but also on how their marketing position can be reached by many groups. This research aims to determine consumers' purchasing power towards Esteh Indonesia and how influential the flavor variants available at Esteh Indonesia are on consumer purchasing power. From the test results that have been determined, there is a reliable test result of 0.799, a normality test of 0.61 with a significance level of 0.05. So it can be concluded that consumer influence on Esteh Indonesia has a positive influence.

In the current era, digital marketing has become one of the marketing strategies used by business people today, digital marketing has become a solution for business people to expand their business environment, both micro and macro business people. The aim of this research was to determine and analyze digital marketing strategies in marketplaces (Shopee and Tokopedia) to market products and identify existing strengths, weaknesses, opportunities and threats using SWOT analysis. The method used in this research is qualitative. Simple Rapoviaka has just created a marketing strategy through the Shopee marketplace and Tokopedia to increase its market share, implementing digital marketing carried out by CV. Rapoviaka simple aims to increase sales. This is because consumers are wider, closer, and check the quality and reputation of products, using online transactions. This could be an example for other MSMEs, where CV. Rapoviaka Simple itself is still distributing its products to its marketing partners, namely Palu souvenir shops offline and now they are selling  

The aim of this community service is to improve the skills of students at SMK Negeri 2 Kutacane in maximizing Media Marketplace Technology. Where these skills can provide benefits to students in improving their skills in entrepreneurship and increasing income. The problem faced by the service team is the lack of insight by students in using Marketplace Technology. Participants who took part in the activity were students and student supervisors in the school's BLUD program who were active in using their smartphones. In this digital era, all activities are online. With optimal knowledge, matters will be easier both within the school environment and outside parties. There is a lot of potential for students at school that can be promoted online. Several marketplaces can be an option according to your needs. This community service activity not only explains the material but also directly provides practice via the participants' smartphones. BLUD students must have high creativity in improving a more decent life, improving and advancing the school. Students and the local environment will experience many things if they master the use of smartphones optimally and truly according to their needs. The most important thing is that the income based on purchases will increase. The participants were very enthusiastic about participating in the activities, both delivering material and training in the use of Marketplace Technology.

The rise of information and communication technology in the digital era has introduced both benefits and new challenges, one of which is cyberbullying. This study aims to analyze the application of criminal law in cyberbullying cases in Indonesia, focusing on the limitations and challenges of current regulations. Using a normative juridical method, this research examines relevant laws and court cases to evaluate how criminal law addresses cyberbullying. The findings reveal that, while certain laws provide a legal framework for tackling cyberbullying, they remain insufficient in dealing with the complexities of digital harassment. The study highlights challenges in law enforcement, including difficulties in identifying perpetrators and interpreting the law, and calls for more specific regulations and enhanced training for law enforcement officers. Increased public awareness and preventive measures are also recommended to address the issue effectively. The study's implications suggest the need for legal reform and better cooperation between institutions to improve the protection of cyberbullying victims.    

In today's modern era, marketing is often referred to as the main influence of a business that produces goods or services. Marketing requires a variety of continuous development and strategy changes in order to maximize the potential for success and achieve sustainability. Regarding marketing strategy, if it is not able to control the existing growth, it will not only result in the downfall of the business but also the loss of customers and a decrease in the amount of revenue. The methodology used in this research is a qualitative descriptive method that aims to conduct a thorough investigation of conventional marketing WOM strategies. In this modern era, Bancreps chose a conventional marketing strategy for its business. Marketing carried out by Bancreps can be done more in-depth by using SWOT analysis theory. However, Bancerps to use digital platforms to reach a wider range of customers than just relying on traditional marketing strategies.

The quality of e-learning is determined by two factors, learning resources and the learning processes. However, sometimes the main factor behind the low quality of e-learning is the lack of teachers in creating the learning process. E-learning ranges from "adjunct" to "blended/hybrid" to "full online." Therefore, this research attempts to analyze the use of the hyperapp module for blended learning as a guide for teachers in designing flexibility, accessibility, and independent learning. The method used in this research is literature study. This hyperapp blended learning module provides clear and practical guidelines to teachers on integrating ICT, designing a rich learning experience, enhancing flexibility and accessibility of learning, and fostering students' self-directed learning. The research findings indicate that the conclusion drawn from this research is that the use of the hyperapp module equips teachers with good skills in designing blended learning, making the created learning flexible, accessible, and fostering independent learning. This conclusion is supported by various findings from previous research conducted by other researchers. The contribution of this research can provide insights that the use of the hyperapp module becomes more effective, relevant, and supportive of student development in this digital era.

Tourism is one of the sectors that continues to experience development, especially in the era of digitalization. One of an attractive tourist destinations in Bali, Indonesia is Jimbaran. This research was conducted on tourists who have visited Jimbaran. The purpose of this study is to explain how social media marketing moderates the relationship between destination image and tourist satisfaction on revisit intention. This study uses the theory of Planned Behavior with a sample size of 100 people and uses purposive sampling technique. Data collection in this study was carried out by questionnaire method via google form. The data analysis technique used in this research is Moderated Regression Analysis (MRA). The results showed that destination image and tourist satisfaction have a positive and significant effect on revisit intention, and social media marketing moderates the influence of destination image and tourist satisfaction toward revisit intention. The findings of this study can help Jimbaran Village authorities in developing policies aimed at increasing tourist visitation by utilizing social media to strengthen the influence of destination image and tourist satisfaction on tourists revisit intention to Jimbaran,      

The development of internet technology has initiated the era of industrial revolution 4.0 in the current digital era, where easy and fast access to information has changed the marketing paradigm. The aim of this research is to find out how effective digital marketing strategies are for tenants to reach new markets, the challenges they face when implementing them, how tenants understand the behavior and preferences of target markets in a digital context, and evaluate how effective digital marketing strategies are. In addition, the role of content and platforms in expanding the market will be discussed. This research method is descriptive qualitative, data collected through structured interviews and direct observation with tenants. The research results show that content that is innovative, informative and relevant to the target audience is very important for the success of a tenant's digital marketing strategy. Additionally, it is very important to understand the behavior and preferences of the target market. Tenant measures the success of their strategy by looking at web traffic, revenue, leads, and customer engagement. Primary focus is given to creating high-quality content and developing effective marketing strategies by understanding customer behavior and using appropriate technology. Digital content marketing strategies have proven effective in increasing tenant brand visibility in new markets. This research provides deeper insight into the digital marketing strategies used by tenants, as well as how these strategies can be adapted to the needs and preferences of the target audience to achieve marketing goals.

Advances in artificial intelligence technology are increasingly being used to accelerate and improve the quality of various fields of work, including academic research. Referring to this, online training on the use of AI software for 287 lecturers from universities throughout Indonesia has been interactive. This 3-day training provides practical learning regarding the features and benefits of software such as Claude, GPT-3, and Elicit as well as Publish or Perish for literature review assistance; quantitative and qualitative data analysis; writing drafts of scientific articles; to editing published works. Post-training evaluation shows a significant increase in lecturers' digital literacy in utilizing artificial intelligence to accelerate the research cycle and publication of reputable journals. The enthusiasm of the participants shows the urgency of expanding similar programs so that lecturer competence is more competitive in the industrial era 4.0 to increase the productivity and quality of research and scientific work in higher education institutions in Indonesia.

This research will discuss the historical issue of the beginning of the Christian indigenization movement in Java up to its development. This was done in response to the Dutch colonial era zending (Western evangelists) who did not care about Javanese culture. Kyai Sadrach, an indigenous evangelist, made a major contribution to the indigenization movement in Java. His ministry was very successful in forming a Christian community in Java. He had started to establish a church whose congregation was native people and grew very rapidly in his time. By the end of his life, Kyai Sadrach's congregation had reached 20,000 members (1869-1823). Kyai Sadrach focuses on services to rural communities. The strategy used is a cultural contextual approach and local customary procedures, especially those related to Islamic customs, so that it gets good acceptance. Therefore, this research was created to provide an understanding of the Christian indigenization movement in Java and how big the influence of Kyai Sadrach was in this movement. The sources used to write this paper are books and articles and digital material sources related to the discussion of the History of Christianity in Java.

The purpose of writing this paper is to discuss efforts towards achieving international standard State Civil Service (ASN) status. The quality and capabilities of ASN are very important to achieve national development goals, because ASN is an important component in carrying out government functions and providing public services. In the era of globalization and global competition, increasing ASN competency is a demand that cannot be ignored. This research explores the challenges and opportunities faced in creating international standard ASN. One of the things that will be discussed is the importance of training and education to improve ASN capabilities; use of ICT to improve public administration performance; and the importance of ethics and integrity in ASN work. In addition, this paper will present several case studies from countries that have succeeded in achieving high achievements in developing international standard ASN. By comparing the various strategies and approaches that have been implemented, this paper will present recommendations and guidelines for other countries wishing to improve the quality and credibility of their ASN. This research uses qualitative descriptive analysis with literature analysis and case studies. Relevant data is collected from reliable sources, including scientific journals, government reports, and current academic publications. The research results show that achieving international ASN status requires synergy between various parties, including government, academics and the private sector. Changes are needed in the ASN education and training system, with an emphasis on developing competencies that are relevant to global demands. Apart from that, ASN's competitiveness in facing the digital era will be strengthened by the intelligent and sustainable application of information and communication technology. However, the process towards international standard ASN must also be accompanied by the application of high ethics and integrity at all levels of government organizations. An attitude of integrity and professionalism will shape public trust in ASN and strengthen its position as an important pillar in the implementation of transparent and accountable government, such as in the implementation of e-government. This paper increases understanding of the strategies and actions that can be taken to achieve international standard ASN. It is hoped that improving the quality of ASN will increase government effectiveness and increase public satisfaction with good public services.

In the era of globalization, technology is developing rapidly, especially in the field of communication media, making the world feel more connected. Internet media, as a rapidly developing communication medium, has penetrated into various levels of society, becoming a necessity in daily activities. Social media networks such as Twitter, Facebook, SMS, BBM, Line, and WhatsApp (WA) have become the main means of delivering various information services. Through this social media network, public communication becomes easier and faster, creating a high level of usage among the public. WhatsApp (WA), as a popular social media service, is used effectively to share information both privately and publicly, not only by teenagers but also by adults. One of them is a WA group which is formed based on needs. For example, the Independent Student Exchange 3 (PMM3) group. Research on code mixing in the use of Indonesian on WhatsApp social media is based on Applied Sociolinguistic Theory.

The Tridharma of Higher Education contains three important points, namely education, research and community service. Community service on this occasion was carried out with partners from Yapim Mabar Vocational School.  In the era of digitalization, student creativity is very important, so it is necessary to provide computer programs such as Ms. Office, including Microsoft Power Point. There is a need for training on computer applications related to Microsoft Power Point, therefore the proposed solution is in the form of training to equip vocational school students with the ability to understand Ms. Power Point, this ability is very necessary in completing assignments, organizing the results of interesting material presentations given by school teachers or university lecturers later.

The objection of this activity is for UMKM (Small Business Entity) in Kelurahan Lamaru. We are doing asistency for SME “Kelapa Jelly” owned by Bu Heni in Jalan Sosial Dalam RT 19. The Problem which should be solving were she didn’t have any financial report and lack of marketing strategy in social media at digital era.

In this digital era, the role of marketing strategy is crucial to the success of a business. With widespread technological advances, companies are not only faced with demands to innovate but also to deeply understand the behavior of consumers who are increasingly connected and intelligent. This research aims to explore and analyze the influence of content marketing strategies on Point Of Purchase at KruV Studio. To understand how content marketing strategies can be key in shaping perceptions and increasing customer enthusiasm. In this research I will focus on the marketing aspects of the Content Marketing strategy on Point Of Purchase at KruV Studio.

Interpersonal perception has undergone a significant transformation in the digital era, especially through the influence of social media. The presence of social media has now influenced the way individuals understand, interact, and form interpersonal relationships. The writing in this journal uses descriptive qualitative research methods, namely research conducted to examine an object, a condition, a group of people, or other phenomena with natural or real conditions (without experimental situations) to create a systematic overview or detailed description that is factual and accurate. This research is a study intended to describe and analyze phenomena, events, social activities, attitudes, beliefs, perceptions or thoughts of people individually or in groups through observation and literature study so that a complete picture of an event can be presented which is intended to expose and clarify a phenomenon that occurs. From the discussion of interpersonal perceptions that occur due to social media in this digital era, it can be related to several theories of communication psychology, namely informative theory and behaviorism theory.