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Improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) is a primary focus in this digital era. This research explores efforts to enhance the branding of Puspazary MSMEs through packaging innovation and digital marketing strategies. The collaborative approach involves updating packaging design through re-branding photoshoots and digital marketing via Instagram. Through a two-month internship, the team focused on introducing the MSME, accessory production, marketing strategy analysis, content creation, and participation in innovation development. During the internship, re-branding photoshoots were implemented, packaging innovation by transitioning from cardboard to transparent ziplock, and digital marketing through Instagram. The results of these activities created a more attractive branding and increased competitiveness for Puspazary MSMEs, emphasizing the importance of innovative branding strategies in supporting MSME sustainability amid global market dynamics. The conclusion highlights the positive outcomes of implementing packaging and digital marketing innovations, while recommendations involve the continued development of digital-based branding strategies to expand market reach and enhance the resilience of Puspazary MSMEs in this digital era.

Fires can occur unexpectedly, even if you are careful when using equipment that produces fire. However, there are still several sources that cause fires, such as electrical short circuits, gas stoves, burning rubbish, cigarette butts and candles when the lights go out. The aim of this research is to create a tool that can detect fire and temperature in a room and can overcome (minimize) the threat of fire disasters based on a microcontroller and C language. This research uses a Fire Sensor to detect fire, a DHT 11 Sensor to detect room temperature, NODEMCU as microcontroller controlling input and output, Buzzer as a system monitoring tool. The system will be assigned to turn on the extinguishing system that uses a FAN if there is a significant increase in temperature or if the system detects a fire. The output from the Flame Sensor which detects fire will be processed into a microcontroller which has been programmed using C language so that it will produce two states, namely low, namely when no fire is detected, and high when fire is detected. Likewise for the output from DHT11. This tool will give a warning to the buzzer if it detects a fire, and also detects changes in temperature and gives orders to spray the fan if there is a significant change in temperature

The spread of the Covid-19 virus and the emergence of various variants became a global pandemic in just a matter of minutes.  The Indonesian government swiftly implemented several policies to prevent the spread of the virus.  In the pandemic phase which requires social distancing for the community.  The government does not stop urging the public to always obey health regulations and protocols.  Moreover, the role of regional governments is very central in handling the Covid-19 pandemic, even though they limit direct contact with the community, thanks to advances in science and technology, central or regional leaders can use social media to convey texts or videos in the form of appeals to the public.  After passing through the pandemic phase, the time has come to rebuild and overcome various problems that have arisen due to the impact of the pandemic.  Conditions after the Covid-19 pandemic have become the focus of attention of regional governments, including Regional Heads in Central Java.  This research uses a qualitative research approach.  The aim of qualitative research consists of describing the research object, expressing the meaning behind the phenomenon, and explaining the phenomenon that occurs.  The method used is descriptive and content analysis.  Data is obtained critically through speech discourse contained in content on social media and produces inferences regarding the use of spoken language as a form of speech act.  The results of this research show that in the speech video of the Central Java Regional Head, Ganjar Pranowo, there is macro structure (thematic) analysis, superstructure (schematic) analysis and micro structure analysis.  Macro structure analyzes discourse that influences thoughts, actions and implied ideologies.  Superstructure analysis understands the way speech discourse is structured and the appearance of its interactions.  Meanwhile, microstructural analysis reveals that the language conveyed by Ganjar Pranowo aims to achieve certain communications.

This research highlights significant changes in consumption patterns and digitalization that pose challenges for businesses that are unable to adapt to these changes. Data shows that the majority of SMEs in Indonesia have not yet entered the digital ecosystem, one of which is business actors who are members of the Pandean Lamper Village SME Community. Therefore, promotional video training using the CapCut application is a strategic solution. This application is popular, free, and has complete features. Against this background, the research explores how to improve the digital marketing competence of SMEs through promotional video training. Aims to provide knowledge and skills to SMEs in digital marketing, so that they can utilize social media and video to promote their products. The benefits include increasing sales turnover for SMEs and contributing to academic development at Semarang University. This activity was attended by 28 people, with an age range of 25 – 60 years, the majority of whom are business people in the culinary sector. From the results of these activities, participants felt the benefits and were willing to persist in participating in the training activities until completion.

The Dahlia Cepiring Cooperative operates in the savings and loans sector. The admin records each customer's loan in one folder, then the admin inputs the data into Microsoft Excel. The process of granting KSP Dahlia Cepiring loans is fast and easy, submitting collateral and the requirements for KTP, STNK and KK so that the amount of receivables increases greatly, which of course can create a risk of difficulties in managing and reporting receivables.                 The result of this research is the implementation of a receivables control information system at the Dahlia Cepiring cooperative to manage, control receivables and produce receivables reports using the Average Collection Period method which is able to minimize losses on receivables and speed up the movement of receivables into cash.

Umumnya quantity take off di Indonesia menggunakan spreadsheet Microsoft Excel berdasarkan pada gambar dua dimensi dengan berpedoman pada SMM (Standard Method of Measurement). Dalam industri konstruksi saat ini penggunaan aplikasi komputer untuk profesi quantity surveyor sangat disarankan, yaitu dengan menggunakan Building Information Modeling (BIM). BIM merupakan suatu sistem atau teknologi yang mencakup beberapa informasi penting dalam proses Design, Construction, and Maintenance yang terintegrasi pada pemodelan tiga dimensi (3D). Glodon Cubicost adalah salah satu dari berbagai jenis BIM untuk pekerjaan Quantity Take Off (QTO). Pada penelitian ini, analisis perbandingan quantity take off pada proyek tender pembangunan pabrik “X” di Jawa Timur menggunakan Microsoft Excel dan Glodon Cubicost. Hasil perbandingan tersebut untuk pekerjaan struktur beton bagian struktur atas (kolom, balok, dan lantai) diperoleh selisih 0,58% untuk pekerjaan beton, 0,18% untuk pekerjaan bekisting, dan 1,15% untuk pekerjaan pembesian. Hasil selisih menunjukkan bahwa quantity take off menggunakan Microsoft Excel lebih besar dibandingkan menggunakan Glodon Cubicost. Quantity take off menggunakan Glodon Cubicost dapat mengurangi budget RAP (Rencana Anggaran Pelaksanaan) 0,511% dari RAB (Rencana Anggaran Biaya).

The combination of activities carried out by humans and technology is related to administrative systems that create information from organized work processes. PT. Farmhouse Production in the administration of data management is carried out with the help of Microsoft Excel and documents are written, and copied in the traditional way which results in the accumulation of accumulated paper resulting in complexity and difficulty in finding the required documents. Therefore, a balance of human resources, database, hardware, software, and a new strategy is needed to overcome the problems that can burden the company by realizing a website that is easy to apply so that any file is found quickly by paying attention to supervision, control, and methodical organization using PIESCES analysis as a method used to detect deficiencies and weakness in the old system. With this analysis, the new system is the right support in managing data that is collected in an orderly manner and stored neatly in large storage without being randomized and the work is more strategic because the information generated is valuable to the recipient or leader.

Financial management must start from household management first because household financial management is already good, this will advance Micro, Small and Medium Enterprises (MSMEs) because society already has a basis for keeping financial records. The service aims to help and analyze and provides solutions to sources of business financing funds and provides new insights into accounting and digital financial technology that can be implemented into simple financial bookkeeping for households and MSMEs. Financial planning in the household can be done by identifying financial conditions (what assets we own and has the potential for great value in the future), determines desires, determines main desires. When determining your desires, you need to do three things, namely making all the desires you want to achieve now and in the future, what you want and what you need, writing down the funds needed and the time to achieve them. The next step is to determine the main desires. Practical financial management strategies that need to be implemented by MSME players are as follows: (1) administering receivables, (2) administering accounts payable, (3) administering inventory, which has a strategic role for both businesses operating in trade sector. (4) Cash administration, useful in providing information about the amount of cash coming in and cash going out.

Jatropha curcas (Jatropha Curcas L) is a plant that has been widely used by the public to treat various diseases and has antibacterial power. This cannot be separated from the secondary metabolite content it contains. The presence of endophytic microbes in these plants makes them interesting to study. This study aimed to determine the number of endophytic fungal isolates and the antibacterial activity of endophytic fungal isolates from Jatropha leaves against Klebsiella pneumoniae and Streptococcus pneumoiae. The test methods of this research are isolation and purification of endophytic fungi and identification of bacteria-producing endophytic fungi of jatropha leaves, as well as testing the diameter of the inhibitory zone of endophytic fungi of jatropha leaves against Klebsiella pneumoniae and Streptococcus pneumoniae using the agar diffusion method using paper disks. The results of the research obtained 9 isolates which were suspected to be Chaetomium sp DJPT 1, Fusarium sp DJPT 2. Gliocladium sp DJPT 3, Aspergillus fumigatus DJPT 4, Geotrichum sp DJPT 5, Aspergillus niger DJPM 1, Cladosporium sp DJPM 2, Beauveria bassiana DJPM 3, and Aspergillus flavus DJPM 466. Endophytic fungal isolates from Jatropha leaves have antibacterial activity against the growth of Klebsiella pneumoniae and streptococcus pneumoniae.

Technology can support business in: marketing strategies, product management, financial management that requires dedication even though the business looks simple, therefore the field of micro, small, and medium enterprises (UMKM) requires computer technology-based tools to carry out good business management by utilizing the Qasir Application. The Qasir application is a service provider to manage Point Of Sales products and services for UMKMs as an application of technology in business, this needs to be known by students of the Universitas Teknokrat Indonesia and communities. The purpose of this activity is to introduce the benefits of the Qasir Application to manage stock of goods, payments, financial management and reports on purchases and sales that can be accessed through Smartphones so that it is practical and accessible to many users simultaneously. The method of selling the material is by providing direct counseling and practice to the owners and employees of Pottery Crafts which is carried out according to the schedule directly, resulting in 98% good achievement for 6 people who were obtained after completing the material.

Micro, Small and Medium Enterprises (MSMEs) are one of the important sectors in the Indonesian economy. MSMEs contribute 60.7% to Indonesia's GDP, absorb 97% of the workforce, and support 99% of Indonesia's population. Therefore, empowering MSMEs is one of the government's priorities in order to increase economic growth and community welfare. The research in this article uses qualitative research methods. In this research, to obtain information or data on these problems comes from literature (library research). This research uses processing and analysis of secondary data collected through literature study and secondary data analysis. Islamic financial institutions have the potential or significant influence on the growth of micro, small and medium enterprises. Considering that capital is the weak point of MSMEs. With the existence of sharia financial institutions, business actors have access to greater capital and can achieve their goals in business development.

Innovation Development (PI) is a program as concrete evidence of the application of knowledge that has been obtained during the lecture period in accordance with the Accounting and Management Study Program. The innovation development process consists of all decisions and activities, and their impacts, that occur from the recognition of a need or a problem, through research, development and commercialization of an innovation, through the diffusion and adoption of ana innovation by users with all consequences. The target of this activity is Micro, Small and Medium Enterprises (MSMes) in Batu Ampar Village. After we conducted interviews with MSMes in Batu Ampar Subdistrict and set targets for the MSMes that we will provide assistance to, namely the development business of Mrs. Nurmawati’s “Disco Bean” MSMEs. Which is located on Jalan LKMD 2 Rt.33 No.37 Batu Ampar Village, North Balikpapan District. The problem faced by MSME players are that they do not have their own innovation or characteristics in packaging development, and there is also a lack of marketing targets and a lack of understanding about social media in this digital era. Apart from that, this business is only done by word of mouth, so that Mrs. Nurmawati’s business is not known to many people

This community service initiative was triggered by the awareness of the importance of quality education. Office Software is a widely used software in the world of education and business. Teaching students at MTs Nurur Rohmah Al Muhsinin about how to use Office Software will help them acquire early skills for the workforce and higher education. This community service takes the form of training that provides adequate resources and support for MTs level students. In this school, access to technology and software is limited. This community service can help reduce the digital divide by giving MTs students the opportunity to understand and use tools such as Office Software, which are not available in their homes. The training provided includes Word, Slide Presentation, and Worksheet. This training is aimed at the 9th grade for a full month The training on the use of Office applications at MTs Nurur Rohmah Al Muhsinin provides significant benefits to students, as seen from the level of understanding after the training which showed a 40% improvement. Overall, the importance of community service in schools is crucial in creating positive change

This research aims to understand the impact of the number of Micro, Small and Medium Enterprises (MSMEs) and the workforce involved in the MSME sector on poverty levels in Central Kalimantan. Through this research, it is hoped that we can increase understanding and knowledge about the factors that contribute to efforts to reduce poverty. The data used in this research consists of secondary data covering a five year period, starting from 2018 to 2022. The research method applied is the quantitatively to analyze the relationship between the independent variables, namely the number of MSMEs (X1) and the MSME sector workforce (X2), with the dependent variable, namely the number of poverty (Y). The large number of poverty can be influenced by Micro, Small and Medium Enterprises (MSMEs) because MSMEs have an important role in creating jobs, supporting economic growth and reducing economic inequality. From this research, it is concluded that the number of Micro, Small and Medium Enterprises ( MSMEs) in Central Kalimantan Province do not significantly influence factor Y, which shows that the number of MSMEs in the region does not play a role in reducing poverty levels. Meanwhile, the variable number of workers apparently has a significant impact on the poverty level in Central Kalimantan Province.

The study aims to find out the impact on compensation, motivation, and the working environment in creating job satisfaction which in turn is expected to have a positive impact on employee performance. The method used in this research is a quantitative method with a descriptive analysis approach. The data was collected through the distribution of online questionnaires using the Microsoft Forms platform. The survey respondents consisted of 101 employees of different age ranges in one company. The data obtained from the questionnaire is measured using a Likert scale from one to five, which allows respondents to give the level of agreement or disagreement with statements related to compensation, motivation, work environment, job satisfaction, and employee performance. Data analysis is done using several steps, including the Outer Model and the Inner Model. Outer Models involve calculations of Convergent Reliability, Discriminant Validity, Composite Reliability, and Cronbach's Alpha. This aims to ensure the validity and reliability of the data used in the research. Meanwhile, the Inner Model involves statistical T, R-Square, f-square and VIF calculations using the SmartPLS (Partial Least Square) analysis tool version 4.0.9.3. Research results show that compensation, motivation, and the working environment have a positive and significant influence on employee job satisfaction.

Based on the results of the discussion, several important things can be concluded, including: First, digital literacy refers to the ability of MSMEs to use digital technology and communication tools via the internet to obtain business materials and share business information widely. The use of digital technology is considered to be able to increase productivity, turnover and income of MSMEs themselves, and is also part of efforts to maintain business continuity. Second, from an economic literacy perspective, micro, small and medium business actors need fundamental knowledge regarding the basic needs of consumers before producing goods or services as well as analyzing the opportunities and challenges of the business or business they are about to start working on. Third, a business venture that is able to innovate will be able to take the lead and reduce the possibility of competitors innovating earlier. Therefore, business people must prepare an innovation strategy for their business ventures in order to create an advantage over competitors. Then continuous innovation in a company is a fundamental need that will be able to create competitive advantages.

Boyolali is one of the districts in Central Java which is geographically located on two mountainous plains which are rich in natural potential. Cepogo subdistrict is part of Boyolali district which makes agriculture one of the main economic activities. As an effort to explore the economic potential hidden in leeks in Sumbung village, located in Cepogo sub-district, Boyolali Regency, training was held on making leek oil. Leek oil can be a high-value product with broad market potential. Leeks are used in cooking and have benefits for lowering cholesterol levels. The aim of this training is to improve the skills and knowledge of the Sumbung Village community in the leek oil production process and to initiate the development of new MSMEs in Sumbung Village. It is hoped that this training can help the community to utilize leeks more effectively and develop micro-enterprises at the household level.  

This research aims to analyze the importance of the Business Identification Number (NIB) as the basis for the legality of Micro, Small and Medium Enterprises (MSMEs) in Padelengan Village, Pademawu District, Pamekasan Regency. This research was conducted using qualitative descriptive methods and a case study approach. Research data was collected through in-depth interviews with MSME owners in Padelengan Village, as well as through documentation studies related to regulations and policies regarding the provision of NIB to MSMEs. The research results show that NIB has a very important role in providing legality and legal protection for MSMEs in Padelengan Village. By having an NIB, MSMEs can gain easier access to various facilities and assistance from the government, and can run their business more safely and securely. However, this research also found several obstacles in providing NIB to MSMEs in Padelengan Village, including a lack of understanding and awareness of MSME owners about the importance of having an NIB, as well as a lack of access and information regarding NIB processing procedures. Based on the results of this research, it is recommended that the village government and related agencies carry out outreach and assistance to MSME owners to increase understanding and awareness of the importance of having an NIB. Apart from that, it is also necessary to improve access and information related to NIB processing procedures so that the process can run more effectively and efficiently. It is hoped that this research can contribute to improving legality and legal protection for MSMEs in Padelengan Village, as well as being a reference for further research related to the role of NIB in supporting the development of MSMEs in rural areas.

Dermatophytes are a group of fungi that have the ability to attach to keratin and use it as a source of nutrition which allows the fungus to colonize tissues that contain keratin, such as the stratum corneum of the epidermis, hair and nails. This disease can attack all ages (1). Tinea corporis and cruris are dermatophytes that infect the skin and are caused by Trichophyton sp, Microsporum sp, and Epidermophyton sp. Dermatophytes infecting skin containing keratin are classified based on body location, such as tinea corporis (skin other than hairy areas, body, hands, or feet) and tinea cruris (groin & perineal area) (2).

The aim of this service is to provide guidance to the community in Pallangga Village, Pallangga District, to increase their understanding of the economic value of Micro, Small and Medium Enterprises (MSMEs), especially in the context of the traditional food "gogos". Even though they are already familiar with the use of the internet as a tool to introduce their products, this activity also explains the concept of the 4P marketing strategy (Product, Price, Place, Promotion). Special emphasis is placed on understanding that careful implementation of appropriate marketing strategies will empower people to evaluate their performance by comparing it with pre-established marketing targets. To achieve this, concrete steps in strategic marketing are prepared for each stage designed. This effort includes examples of marketing strategies for various businesses, which include SWOT analysis, such as understanding the market, formulating marketing objectives, setting the marketing mix, increasing brand awareness, and targeting mobile device users.