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ABSTRACT The community's life in Sambas has long been known for its handicrafts, specifically bamboo and rattan crafts, which boast unique diversities. The art of weaving bamboo and rattan has been a source of livelihood and an integral part of Malay culture that needs to be preserved. Therefore, media is required as a means of preservation, and one of the approaches is by creating a documentary film. This research aims to produce a documentary film as a cultural preservation medium. The making of this documentary film employs the cyclic strategy method and applies cinematography techniques in video recording.Based on the results of testing by two media experts, the film received a score of 90%, while two subject matter experts gave it a score of 88%. Furthermore, from 30 respondents, 91.73% expressed their strong agreement with the content, indicating that the documentary film is suitable for publication. It has a duration of 19 minutes and 22 seconds, with an H.264 1080p format, specifically MP4.

The aim of this research is to study how digital literacy impacts the ability to read and write Indonesian from various literary sources. The ability to access, understand, use and create information through the use of digital technology is known as digital literacy. The ability to read and write in Indonesian is the ability to understand and create texts in that language, both online and offline. This study uses a qualitative method with a literature or literature study design. Data sources for this research come from various articles, books, journals and reports related to the research topic. Content analysis techniques were used to analyze the data. The research results show that digital literacy can increase students' motivation, interest and skills in reading and writing Indonesian texts.    

The aim of this research is to study how digital literacy impacts the ability to read and write Indonesian from various literary sources. The ability to access, understand, use and create information through the use of digital technology is known as digital literacy. The ability to read and write in Indonesian is the ability to understand and create texts in that language, both online and offline. This study uses a qualitative method with a literature or literature study design. Data sources for this research come from various articles, books, journals and reports related to the research topic. Content analysis techniques were used to analyze the data. The research results show that digital literacy can increase students' motivation, interest and skills in reading and writing Indonesian texts.    

A traditional house is a house that has a characteristic building that symbolizes the culture of a region. The uniqueness of traditional houses in Indonesia is one of the learning materials for students in Indonesia. Books that are a medium for introducing traditional houses in Indonesia still have shortcomings in the form of limited visual display of traditional houses. So that it reduces children's interest in recognizing the traditional houses of the archipelago. This can lead to cultural erosion. Therefore, to increase interest and insight into the culture of this traditional house, technology and culture are combined. This combination uses augmented reality technology to introduce the traditional houses of the archipelago. Traditional houses are visualized through 3-dimensional objects in the android application. The augmented reality application developed is dynamic, so that the addition of content can be done without modifying the program code. This application will visualize 9 traditional houses from 9 provinces in Java, Nusa Tenggara, and Bali. The test results show an increase in knowledge of SDN Banjarmendalan students by 56% which means the application is quite effective to help students recognize the traditional houses of the archipelago and from the assessment of student satisfaction with the application get a score of 90.5% which means the application is enough to attract students to learn to recognize traditional houses.

Stunting is a serious problem in Gowa Regency that requires preventive action. The training "Utilization of Highly Nutritious Local Foodstuffs for Stunting Prevention in Gowa Regency" aims to increase the community's understanding of the nutritional value of local foodstuffs and improve their processing skills. Gowa Regency, with its diverse natural resources, is a potential landscape for enriching healthy diets. The training focused on two main objectives: first, improving knowledge about the nutritional content of local food ingredients, and second, improving optimal processing skills. The training not only provided information but also empowered the community to adopt nutritious diets, supporting sustainable stunting prevention efforts. The activity began by providing counseling on the problem of stunting and its prevention, introducing the variety and variety of local ingredients that are good and nutritionally valuable and conducting demonstrations, starting from handling raw materials, how to process ingredients, mixing ingredients, processing to packaging and storage. The results of the training showed that the responses of all participants (100%) had never done local food processing, and they were satisfied and benefited from the training activities. One of the abundant local food ingredients is purple sweet potato

Analysis of the influence of visual content in the fundraising campaign for zakat by Lembaga Amil Zakat Dompet Amanah Umat (LAZDAU) on the Instagram platform during August to October 2023. Employing a qualitative descriptive method with the approach of decision-making theory and customer engagement, this research highlights how consumers interact, respond, and engage with the visual design of LAZDAU's content. The findings reveal that content with clear and consistent visual designs, receiving positive responses from the audience, directly impacts the participation and success of the fundraising campaign, reflected in the significant financial reception by LAZDAU. This journal underscores the crucial role of appropriate visual design in enhancing community participation and responsiveness to humanitarian efforts within zakat institutions.

The evolution of social media has transformed it into an effective promotional platform for companies to convey product information. This research aims to analyze the design of Instagram content, focusing on Colar Living products. The methodology involves discussions, interviews, and observations to comprehend the design concept. Research findings reveal four key aspects influencing the visual appeal of Instagram content: color selection, typography, product photography, and layout composition. The importance of color consistency with the brand image, clear typography, high-quality lifestyle product photography, and layout arrangement following design principles. With the right design strategy, Instagram content can enhance brand awareness and influence audience purchasing decisions. Recommendations are provided to optimize Instagram as a tool for digital promotion, particularly through the Instagram feed in the era of the creative industry.

Tea has become a very popular beverage around the world due to its diverse flavors and rich health benefits. There are many types of tea, including green, black, white, long tea and each of these teas has unique characteristics in its processing and antioxidant content. The purpose of this research was made, to observe and see the uniqueness of Shanaya Tea because it has a unique tea flavor that not many people know, and to help raise the name Shanaya Tea so that it is always remembered by the community, that in Pematangsiantar City if you don't buy tea from Shanya Tea it's not steady. Our group collects data through direct interviews with the owner as the owner of Shanaya Tea. The result of this scientific work is to see that there are still many creative economy industry sectors around Pematangsiantar City that we should be proud of and make souvenirs for future migrants.

The inner conflict of the main character in the novel entitled Sebening Syahadat by Diva Sinar Rembulan is interesting to research through the study of literary psychology. The inner conflict experienced by the main character in the novel begins when the main character finds the woman of his dreams and searches for an identity that he has not yet believed in. The aim of this research is to describe the inner conflict experienced by the main character of the novel Sebening Syahadat by Diva Sinar Rembulan. This type of research is a literature study. The approach used is a literary psychology approach. The method used is a qualitative method. The data collection technique used is a documentation technique in three ways, namely, literature study, reading technique, and note-taking technique. The instrument used is a data card for the classification of intrinsic elements and forms of inner conflict. The analysis technique used is content analysis technique. The presentation of the results of data analysis is carried out descriptively. The results of this research found intrinsic elements in the form of characters and characterization, plot and setting. The second thing was found to be 47 data on the form of inner conflict in the form of (6) anxiety, (1) obsession, (3) frustration, (12) guilt, (7) hurt, (1) fear, (5) inability, (12) angry. This research can be used as an alternative teaching material at the high school/vocational school level.

This research analyzes the branding strategy used by Ikatan Orang Tua Mahasiswa ITS (IKOMA) Institut Teknologi Sepuluh November (ITS) through social media, with a focus on the use of interactive Reels videos as a campus approach. The research results show that the use of interactive Reels videos has made a positive contribution in increasing student interaction and awareness of IKOMA and ITS. This research also identifies key factors that influence the success of a branding strategy through social media, such as content quality, creativity, consistency and interaction with the audience. These findings provide important insights for student organizations and educational institutions in understanding the role of branding strategies through social media as a means of strengthening relationships between students and the College.

This study reviews the crucial role of video content as the main tool in product promotion media with the aim of increasing consumer engagement and branding success. Through in-depth analysis of marketing strategies that use video content, this research identifies the positive impact of video content on consumer engagement levels, building emotional connections, and increasing brand awareness. The factors of creativity, authenticity and understanding the target market are also considered important elements in the success of a promotional campaign. The practical implications of this research provide valuable guidance for marketing practitioners to optimize the role of video content in achieving branding goals and increasing consumer appeal. 

Colar Living is a part of the Colar Creative Industry that focuses on the sale of kitchenware products made from teak wood. The issue faced by Colar Living is that this brand is relatively new, having started its business for only 3 months, which reduces consumer trust in the products sold through e-commerce. Additionally, some product photos displayed on Tokopedia are less appealing. A more professional product photography process is required to attract buyers and enhance consumer confidence in purchasing these kitchenware products. The methods employed to address the issues faced by Colar Living include interviews, observations, and discussions. The results of the Colar Living product photography process increase consumer confidence when purchasing products and also boost the sales of Colar Living products. The findings of this research are expected to provide insights for Small and Medium Enterprises (UMKM) entrepreneurs who are just starting their businesses to pay attention to product photography.  

The use of documentary video learning media can have a positive impact on the learning process, especially the understanding of complex concepts and their application in everyday life. Documentary videos can provide a deeper perspective and insight into real life, so it can be a window or tool to better see and understand real life. In this study, documentary videos have been evaluated in the context of Social Studies learning at the junior high school level. The literature review method was used to analyze various aspects of the use of documentary video learning media, including its impact on concept understanding and application in daily life. The results of this literature review provide an in-depth understanding of the factors that support the effectiveness of documentary video learning media, such as good design, content relevance, and instructional support. However, it also identifies some constraints, including the limited accessibility of technology and the need for teacher support in effective implementation. Thus, the findings from this study provide a strong basis for recommending the implementation of documentary video learning media in social studies learning in junior high schools. The practical implications can provide guidance for the development of more interesting and effective learning materials, by utilizing the potential of documentary videos as innovative and relevant learning aids.

The use of documentary video learning media can have a positive impact on the learning process, especially the understanding of complex concepts and their application in everyday life. Documentary videos can provide a deeper perspective and insight into real life, so it can be a window or tool to better see and understand real life. In this study, documentary videos have been evaluated in the context of Social Studies learning at the junior high school level. The literature review method was used to analyze various aspects of the use of documentary video learning media, including its impact on concept understanding and application in daily life. The results of this literature review provide an in-depth understanding of the factors that support the effectiveness of documentary video learning media, such as good design, content relevance, and instructional support. However, it also identifies some constraints, including the limited accessibility of technology and the need for teacher support in effective implementation. Thus, the findings from this study provide a strong basis for recommending the implementation of documentary video learning media in social studies learning in junior high schools. The practical implications can provide guidance for the development of more interesting and effective learning materials, by utilizing the potential of documentary videos as innovative and relevant learning aids.

This article discusses the civil aspect in contract cases, which are used by many people in various business collaborations. This article uses a normative research method, and uses a statutory approach. The provisions limiting the authority to make this exoneration clause have not been explicitly regulated. The only provision is the UUPK, although it uses the term standard clause which turns out to be different in meaning from the exoneration clause. In this case the standard clause is defined as a clause made unilaterally by the business actor, but its contents may not lead to an exoneration clause. Meanwhile, the exoneration clause as explained earlier is a clause that contains an attempt to limit, or even completely eliminate, the responsibility that should be borne by one of the parties, in this case the business actor. Legal protection is to provide protection for human rights that are harmed by others and this protection is given to the community so that they can enjoy all the rights granted by law so that the achievement of business/economic development goals in Indonesia is achieved in accordance with the values ​​of justice of the Indonesian people.

This research aims to reveal and analyze the fiber of Galunggung's mandate: The Successor Rulers to the Throne of the Galuh Kingdom. The research method used is a type of descriptive research analysis of the fiber of trust in Sundanese culture with the application of content analysis techniques carried out with systematic characteristics. Therefore, the researcher's focus is on studying the fiber of meaning that exists in Sundanese culture by using the concept of structural description to explain the types of meaning contained in poetry, starting from connotative meaning and denotative meaning. The results of this research reveal three mandates which are a form of advice to the next generation to always obey the adages of their parents in order to live a safe and prosperous life, then the next generation must also always guard their words when speaking, and the last is that every event has a cause and effect so that When behaving, there needs to be rules that lead to goodness so that the results you reap will be good.

This research explores the potential of Indonesian animated children's songs videos in supporting vocabulary development in toddlers. Sampling from the "Lagu Anak Indonesia Balita" channel on YouTube, the study utilizes observational methods of visual style and literature review to understand children's visual responses to the content. The results indicate that Indonesian animated children's song videos, with their short duration and repetitive lyrics, can create an enjoyable learning experience. From a phonological perspective, the repetition of sounds in the lyrics aids in the recognition of language sounds. Semantic aspects are represented through the introduction of various vocabulary in an easily digestible manner. The simple syntax of the lyrics supports the understanding of basic sentence structures, and pragmatically, these songs can be applied in everyday communicative contexts. In conclusion, Indonesian animated children's song videos can positively contribute to the vocabulary development of toddlers through a holistic and enjoyable approach. The findings of this research can serve as a foundation for the development of early childhood education curricula that effectively utilize animated media.

Milkfish is one of the potential fishery products in untia village, biringkanaya sub-district. The abundant production of milkfish causes the selling price of fresh milkfish to be cheaper, besides that fresh milkfish is also prone to damage if stored for too long. The lack of understanding and skills of the local community in processing milkfish is the main obstacle faced by the community. The purpose of this service is training on diversification of milkfish preparations to improve the productive economy of the community in untia village, biringkanaya sub-district. The method of implementing community service activities is through counseling and training. This counseling is a way to convey knowledge to housewives about the benefits, nutritional content and potential of milkfish. Training with the practice of making shredded milkfish, The results of community service activities are the growth of an entrepreneurial spirit for local housewives and training community creativity in giving innovation by producing new products that have economic value.

Tourism is now a sector that is experiencing rapid growth supported by developments in information and communication technology. One of the potential tourism destinations in Palembang is the "Punti Kayu" City Forest. However, marketing is still less than optimal. This research aims to explore the implementation of digital marketing in increasing tourist visits to the "Punti Kayu" City Forest. Through a qualitative approach, data is collected through observation, interviews and documentation studies. The results show that digital marketing plays an important role in increasing the visibility of the "Punti Kayu" City Forest in the eyes of the public, especially the younger generation. Social media content strategies, promotion through influencers, and search engine optimization (SEO) are implemented to increase brand awareness and visits. Obstacles such as lack of resources and training become obstacles in its implementation. However, with cooperation between stakeholders and the use of appropriate technology, the potential of the "Punti Kayu" City Forest as a leading tourist destination in Palembang can be achieved. The implementation of digital marketing in tourism marketing for the "Punti Kayu" City Forest shows that technological adaptation in the tourism sector is a necessity in the current digital era.

The aim of this MSME training program is that the aim of entrepreneurial training is not to direct people or SMEs to create new businesses, but to help SMEs to see business opportunities and new markets by looking at them from a different angle. This different angle is more directed at the need for new innovations from businesses that are currently being run and ensuring business continuity. This activity can increase sales and profits, expand target markets, deepen customer loyalty, and increase competitive advantage (Perwita, 2021). The benefits obtained from this activity are for participants to gain knowledge and product promotion. Increased product orders from a wider target market will also be obtained. Apart from that, this activity also provides social learning for the implementing team, namely students. Students interpret the knowledge gained on campus by providing benefits to many people. Students also carry out downstream research and interpret knowledge for the progress of SMEs. Increased product orders from a wider target market will also be obtained. The method used is Participatory Action Research (PAR). From the results of the service, it can be concluded that this MSME training was carried out so that Konveksi Aura consumers would increase and expand from various regions. This MSME training uses Instagram media which will be filled with content and product videos. This video content is in the form of product manufacturing procedures, types of products produced, and profiles, pachaking designs. The content video is published on the durian village Instagram account.