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This journal research aims to investigate the role of asset and liability management strategies' role in increasing Islamic banks' profitability. In this research, the Literature Review method was used. Where this research contains at least almost 80% of national and international articles and journals and e-books published on various platform providing articles, journals, and e-books at national and international levels that discuss asset and liability management strategies for Sharia banks. Literature Review is a national and international literature search carried out using the Google Scholar database (Knopf, 2006; Sugiyono, 2017). In the context of a changing and complex economy, a deep understanding of how Islamic banks can manage their assets and liabilities is crucial. By focusing on sharia principles, this research will identify strategies that can help sharia banks achieve optimal levels of profitability, while still complying with sharia provisions.

Intelligence is a system that has been designed using technology to create a computer system that can imitate human intellectual abilities. And it will be possible to interact via text, this chat-gpt definitely has a function, it can translate a language, apart from that, chat-gpt can also provide recommendations, help in the education process, and can also increase productivity. Benefits that will be obtained from chat-gpt GPT in education is learning that is done personally, accessible and affordable, helps students with assignments and can solve problems. But of course, anything created by humans will never be 100% accurate and has no flaws, chat-gpt also has limitations, namely, such as limited understanding, the inability to replace people's creative work, answers that are not always accurate , has an inability to differentiate between a fact and an opinion and the need for a stable internet connection

An effective marketing strategy plays an important and diverse role in a company's operations. Understanding marketing strategies and their impact on business objectives is very important for companies. The research problem focused on ineffective marketing communication strategies that impacted property sales at Elite Pro Green Lake City. The purpose of this study is to explore the marketing communication strategies used by companies and their impact on property sales. This research adopts a constructivist paradigm and uses a qualitative approach with a descriptive research design. A case study method was used, with primary data collected from Creative Managers and Marketing Staff at Elite Pro Green Lake City. Secondary data from the literature and previous research provide additional support. The study was conducted at the company's location in Green Lake City, Tangerang. The study revealed that Green Lake City's Elite Pro has yet to fully optimize its marketing communication strategy. The company mainly focuses on the product, price, and promotional components of the marketing mix, neglecting other important elements. This resulted in a decrease in property sales. These findings point to the need for Elite Pro Green Lake City to improve its marketing communication strategy to increase property sales. The study underscores the importance of leveraging various online and offline promotional activities, developing strong relationships with develovers and banks, and maximizing social media platforms for marketing.

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.

Blockchain platforms propagate into every facet, including managing medical services with professional and patient-centered applications. With its sensitive nature, record privacy has become imminent with medical services for patient diagnosis and treatments. The nature of medical records has continued to necessitate their availability, reachability, accessibility, security, mobility, and confidentiality. Challenges to these include authorized transfer of patient records on referral, security across platforms, content diversity, platform interoperability, etc. These, are today – demystified with blockchain-based apps, which proffers platform/application services to achieve data features associated with the nature of the records. We use a permissioned-blockchain for healthcare record management. Our choice of permission mode with a hyper-fabric ledger that uses a world-state on a peer-to-peer chain – is that its smart contracts do not require a complex algorithm to yield controlled transparency for users. Its actors include patients, practitioners, and health-related officers as users to create, retrieve, and store patient medical records and aid interoperability. With a population of 500, the system yields a transaction (query and https) response time of 0.56 seconds and 0.42 seconds, respectively. To cater to platform scalability and accessibility, the system yielded 0.78 seconds and 063 seconds, respectively, for 2500 users.

This research focuses on qualitative analysis regarding the influence of Digital Product Management (DPM) on Gojek application development. Gojek, as an application-based service platform, relies on DPM to effectively manage and develop their digital products. This research approach involved in-depth interviews with product development team members at Gojek and content analysis of DPM-related documents. The analysis results show that DPM plays a crucial role in shaping the direction and quality of Gojek application development. Key findings include DPM's success in designing product strategies focused on customer needs and ongoing market trends. Flexible management of changing customer and overall market needs was also found to be a key element in DPM effectiveness. In addition, synergy between the DPM team and the technical development team is the key to success, where effective communication and a deep understanding of the product's goals play a crucial role. Organizational factors such as collaborative culture and flexibility in decision making also influence the influence of DPM on application development. This research provides in-depth qualitative insight into how DPM can influence application development in the Gojek context. The practical implications can help similar companies to understand the importance of qualitative factors in managing their digital products and build strategies that are more adaptive to market changes. Additionally, these findings provide a basis for companies to improve collaboration between DPM teams and technical development teams to increase the success of application development in the future.

Andika Cell`s retail counter marketing strategy in attracting customers. Based on interviews conducted at the Andika Cell counter in December 2023, social media marketing and advertising programs were identified as the most important strategies. Social media marketing uses platforms such as Facebook and Instagram to reach a wide audience, while the discount program includes special offers such as free data exchange with the purchase of at least 3 data packages and additional gifts such as the purchase of free tamperglass accessories. Based on analysis, this strategy was successful in increasing sales and improving customer loyalty. To strengthen Andika Cell's position in the market, recommendations were made to optimize social media presence, maintain and improve advertising programs, and develop cross-selling and up-selling strategies.

This research provides a theoretical examination of the implementation of the Science and Technology Index (SINTA) Information System to enhance the management of scholarly publications at the Research and Community Service Institute (LPPM) of Sebelas Maret University (UNS). SINTA, serving as a platform indexing and presenting information on scholarly publications, is the focal point of this study with the aim of improving the efficiency and effectiveness of scholarly publication management within the academic environment of LPPM UNS.The study commences by offering a theoretical overview of SINTA, encompassing its roles and primary functions in providing information on scholarly publications. Subsequently, the fundamental concepts of scholarly publication management are analyzed in detail, involving processes such as article submission, metadata management, and researcher performance monitoring at the institutional level.The significance of implementing SINTA in enhancing research visibility, real-time monitoring of researcher performance, and facilitating easy information access becomes a primary focus in identifying the benefits of this implementation. Additionally, case studies and examples of successful implementations at LPPM UNS will provide a concrete illustration of how SINTA can be effectively applied in the context of scholarly publication management.However, the study also includes an analysis of challenges and obstacles that may be encountered during the implementation process, including data security, accurate information availability, and integration with other existing information systems within the institution.Through this study, specific recommendations are expected to be generated for LPPM UNS to enhance the implementation of SINTA as a primary tool in scholarly publication management. The conclusions drawn from this study aim to provide deeper insights into the role of the Science and Technology Index Information System in improving the effectiveness and quality of scholarly publications at LPPM UNS.

This research faced challenges in incorporating web design skills into the curriculum of SMK Istiqomah Muhammadiyah 4 Samarinda with limited resources. Through the prototype method and the Figma platform, PKL projects are used to teach students about website development. The aim is to provide relevant skills to the technology and graphic design industries. The steps include requirements analysis, prototyping, user evaluation, and user interface design for the company profile. The result is expected to be a web application that is informative, interesting, and in accordance with the needs of the vocational school.

This research faced challenges in incorporating web design skills into the curriculum of SMK Istiqomah Muhammadiyah 4 Samarinda with limited resources. Through the prototype method and the Figma platform, PKL projects are used to teach students about website development. The aim is to provide relevant skills to the technology and graphic design industries. The steps include requirements analysis, prototyping, user evaluation, and user interface design for the company profile. The result is expected to be a web application that is informative, interesting, and in accordance with the needs of the vocational school Abstract.This research aims to implement collaborative games as a strategy to control social emotional development in school-aged children at SDN 1 Kartasura. School-aged children have diverse emotional characteristics, and social-emotional development is very important to shape children's personality and independence. Collaborative games were chosen as a method to stimulate children's social abilities through group activities. The initial stage of this research includes understanding the potential and challenges of social emotional development in school-aged children. Furthermore, a collaborative game was designed and implemented on September 9 2023, involving 25 grade 4 students at SDN 1 Kartasura. This activity includes game sessions, observations of social interactions, and evaluation of activity results which show that the implementation of collaborative games has a positive impact on students' social emotional development. However, research also identifies several obstacles, such as some students who still experience difficulties in socializing and controlling emotions. Therefore, further efforts are needed to maximize the potential of collaborative play in improving children's social emotional development. In conclusion, implementing collaborative games can be an effective approach to creating a positive learning environment and improving students' social emotional development at SDN 1 Kartasura. This research contributes to the understanding of social emotional development strategies in school-aged children through collaborative play.

One of the marketing tools that contribute to the success of sales promotion is digital marketing through social media. The purpose of this scientific article is to understand how Instagram social media content management functions as a digital marketing strategy at PT Anugerah Santosa Abadi. The method used is descriptive method, with data sources coming from documents, observations, and interviews. PT Anugerah Santosa Abadi implements a digital marketing strategy that includes research, content creation, promotion, and analysis of the results of digital marketing efforts. The results of this digital marketing strategy show that PT. Anugerah Santosa Abadi managed to effectively increase its marketing reach and performance through the Instagram digital platform.

MSMEs have a large contribution to the Indonesian economy both at the micro and macro level. In carrying out their operations, of course MSMEs have their own advantages and disadvantages. Rengginang GR Wedoro MSMEs face challenges in building brand awareness among their target market. The technology that has been implemented by MSME Rengginang GR Wedoro is still considered very minimal, namely only using WhatsApp and Instagram which are still not optimal. This means that MSMEs cannot reach consumers optimally. The data collection method applied involves two main approaches, namely observation and interviews. The results of the current use of digital marketing, Rengginang GR Wedoro MSMEs use websites, Instagram, TikTok and Facebook as marketing media because they are platforms that have quite a large number of users in Indonesia. The use of social media has a significant impact on increasing brand awareness of Rengginang GR MSMEs. . It is important to manage social media accounts effectively by providing quality content, interacting with audiences, and tracking performance metrics to continuously improve the marketing strategies implemented      

Digital business is starting to become the most popular business activity. The reason is that people continue to try to adapt to the sophistication of technology in this digital era to make it easier to do their work. Ease of carrying out digital buying and selling transactions is now available in GoTo, a company resulting from the merger of Gojek and Tokopedia. GoTo is a forum and provides access for entrepreneurs, especially MSMEs, to open businesses and sell online. Apart from making it easier for people to do business and shop, Goto also has a positive impact on the development of the Indonesian economy. Tiktok is also an online platform that influences the development of Tokopedia. Tiktok not only accommodates Tokopedia product branding but is now also one of the sales channels for Tokopedia products on its TikTokshop page. This invites high enthusiasm from economic actors. This research was conducted to find out how GoTo developed after the merger and the influence of the Tiktok and Tokopedia collaboration on the Indonesian economy. The method used is descriptive qualitative so that the data collected is correct based on literature reviews and scientific publications.

Social media is not just a communication tool; it is a major force that shapes and changes social and cultural patterns in contemporary society. Its presence, as a result of advances in information technology in this era of globalization, not only changes the way we communicate, but also creates a deep transformation in the structure of social values and societal norms. These changes involve not only practical aspects, such as lifestyle, but also include the basics of behavior and worldview.With social media, we have entered an era where information can quickly and easily spread throughout the world. This opens the door to unprecedented global connectivity, allowing people to interact without the barriers of distance and geographical boundaries. However, behind this convenience, there are significant changes in the way we view and appreciate cultural values. The advantages of social media include its ability to accelerate the flow of information, facilitate intercultural interactions, and provide a platform for previously unheard voices. The spread of false information or hoaxes has become easier, and the impact on mental health, especially among the younger generation, is a serious concern.  

The aim of this research is to determine the negative impact of online gambling in the current era, especially on the younger generation. We use this research method as a qualitative method, where we as researchers carry out an analysis by observing various digital media platforms, from which we can find out the various negative impacts experienced by several young people today due to carrying out online gambling transactions. We took the case example of a TikTok celebrity named Fahdan who shared a story about the other side of online gambling that not many people know about. From this case, we as researchers concluded that in fact online gambling has more negative impacts than positive ones.

This research explores the utilization of information technology, particularly digital marketing, in the marketing of agricultural products. Focusing on Wonotulus Village in Purworejo Regency, Indonesia, the study addresses challenges faced by millennial farmers due to lengthy distribution chains and dependence on middlemen, proposing online marketing strategies as a solution. Through in-depth references and case studies in various villages, the research emphasizes the impact of digital marketing on farmers' bargaining positions, market access, and income growth. The implementation of training, mentoring, and marketplace management activities in different locations demonstrates positive transformations. The results indicate increased enthusiasm, improved knowledge, and successful utilization of social media and e-commerce platforms. The discussion highlights the flexibility required in adapting digital marketing strategies to local characteristics. Challenges such as technology accessibility and varying levels of understanding among farmers are discussed, along with opportunities for global market expansion. Comparative analyses among case studies provide insights into successful aspects and potential improvements. The conclusion underscores the effectiveness of digital marketing, emphasizing the importance of training and mentoring for SME participants. This research contributes to the understanding of how technology can empower farmers, enhance local economic growth, and ensure the sustainability of agricultural businesses.

The design of the Web-Based Recap System is a strategic step in addressing issues related to data management and information efficiency that occur at the Samarinda Manpower Office. The focus of this service is centered on developing a system that facilitates the recapitulation process of labor-related data. The main purpose of this service is to provide technological solutions that facilitate the management of labor data and improve information transparency at the Samarinda City Manpower Office. The research method adopted involves a survey of user needs, an in-depth analysis of the recap process, as well as the application of the Laravel Framework to build a responsive and accessible web platform.

This training plays a crucial role in providing training to 37 participants in Nagari Bukit Batabuah, Agam Regency. It focuses on micro, small, and medium-sized enterprises (MSMEs) in the region. Pre-training needs analysis helped the community service team understand the challenges faced by the partners and identify their primary needs. Survey data indicates that the majority of participants have been actively involved in various business sectors, with many already owning their businesses. Income analysis suggests income variation, with most participants falling into the middle and upper-middle-income categories. In the context of digital marketing, Shopee emerges as the primary platform chosen by participants, while diversification through WhatsApp Business, Facebook, and Instagram is also evident. This training provides a deep understanding and practical skills to MSME entrepreneurs, assisting them in developing effective marketing strategies and leveraging the full potential of online media for business growth

The present study was conducted during school closure during the pandemic period, from 2020 to 2022. This study aims to explore teachers’ responses to the difficulties in using the online platform, and how teachers cope with the challenges in running online classes. This study used a descriptive qualitative approach. Data collection techniques included interviews, observations, and document analysis. The study participants were seven junior high school teachers in Mataram, West Nusa Tenggara. They had mixed work experiences. The results of the study showed that teachers responded differently to the demand for teaching using an online platform. Most teachers conducted online classes on a pro forma basis in order to comply with government policies. They viewed themselves unprepared to participate in online classes. The study also found teachers’ difficulties in teaching online classes due to students’ lack of adequate knowledge, skills and motivation in utilizing the online platforms provided by their schools. The study concludes that there is a need for comprehensive training and support for teachers to effectively adapt to online teaching methods. Additionally, it suggests that schools should invest in improving students' digital literacy skills to enhance their engagement and success in online learning environments.    

The business world is a zone of uncertainty, to survive we must have value or competitiveness. One strategy to increase competitiveness is to adapt to current developments. In this digital era, we can use e-commerce marketing media as a place to sell. Apart from marketing and sales media, there is also an important thing that attracts customers, namely packaging. A common problem that occurs in the business world in this era of digitalization is not being able to adapt to technology, this is also an obstacle for the business world today. So the aim of this community service activity is to provide assistance and guidance in using the online e-commerce sales platform. Apart from that, to increase product value we will provide insight into packaging design with the ultimate goal for business actors to increase productivity and profitability of course. In this case, the method used is direct counseling and guidance at the Cyqul Food business location in Harjamekar Village, North Cikarang. Guiding the use of e-commerce and developing packaging design is very necessary to improve business.