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Micro, Small and Medium Enterprises (MSMEs) are companies that produce goods to meet the needs of local communities. To attract customers in the face of stiff competition, business owners must plan their prices and internet marketing tactics. The aim of this research is to find out whether discounts and internet sales influence customers' decisions to buy products at the Omah Bouquet Bendogerit shop, Blitar City. Omah Bouquet company customers who have made purchases are the subjects of this research, and questionnaires are used as a data collection tool. Respondents in this study totaled 124 people. A quantitative approach is the research method used. This research uses multiple linear regression analysis as the analysis method. At a significance level of 0.000<0.05, research findings show that “the price variable (X1) has a significant and positive effect on the purchasing choice variable (Y). At a significance level of 0.000<0.05, the online promotion variable (X2) has a significant and positive effect on the purchasing choice variable (Y). At the significance threshold of 0.000 < α 0.05, the price variables (X1) and online promotions (X2) jointly influence purchasing choices (Y).”      

In an increasingly advanced era in terms of digital marketing encouraging people to adapt to increasingly advanced technology, in the digital era purchase decisions can be made based on several applications that are often used by the public, currently, Harrum Mart retail stores are stores that sell their merchandise online and offline, in its use the quality of the product can describe the extent of the product's ability to meet the needs of consumers,  , when the service is in accordance with consumer expectations, it can be said to be effective in increasing consumer satisfaction. Quality service should be carried out continuously in accordance with the needs of consumers and the company's goals. Based on the results of the study, it shows that there is no direct positive influence of Product Quality on Digital Marketing, there is no positive influence of Service Quality on Digital Marketing, there is a positive influence of Digital Marketing on Consumer Satisfaction, there is a positive influence of Product Quality on Consumer Satisfaction, there is a positive influence of Service Quality on Consumer Satisfaction Keywords: , , , 

This study aims to find out how the influence of corporate image and relational marketing on consumer purchase decisions. The sample in this study is 78 people who use CV services. Zia car Banda Aceh. This study is a survey research with a quantitative approach, using the multiple linear regression analysis method with the help of the SPSS program. The results of this study show that the corporate image (,X-1.) has a positive influence and a significant level below 0.05, namely (0.00 < 0.05) or ,H-a . is accepted on the consumer's purchase decision (Y) on CV. Zia of Banda Aceh car partially (ttable > tcal value or 4,512 > 1,664). Relational marketing (,X-2.) has a positive influence and a significant level below 0.05 namely (0.015 < 0.05) or ,H-a . is accepted on the consumer's purchase decision (Y) on CV. Zia of Banda Aceh car partially (tcount value > ttable or 2,492 1,664). The most dominant variable has an influence on consumer purchase decisions (Y) on CV. Zia car Banda Aceh is a variable of the company's image (,X-1.) with a ttable > tcount value or 4,512 > 1,664 and the smallest significant value 0.00. The results of the F test show that the variables of company image (,X-1.) and relational marketing (,X-2.) together have a positive and significant effect on consumer purchase decisions (Y) on CV. Zia car Banda Aceh. Based on the results of the research, the author suggests that the quality of service can be improved and maintained so that consumers are not disappointed with the service and consumers will be loyal to continue buying used cars at CV. Zia Car Banda Aceh.

The current phenomenon is that the entertainment and beauty industry releases many products that can be used by the whole community, so this can create a different culture, encouraging the attraction of celebrity endorsers, who are figures (a person, mascot or group) who are known by the social community and celebrity endorsers. one of them is Twice (K-pop girl group) which is currently collaborating or has an agreement to endorse a brand in the form of Scarlett Whitening skincare products or services.  This will influence a brand ambassador on the buyer's decision through the intention to purchase the product, so the author aims to analyze how much influence the brand ambassador has on the buyer's decision through people's purchase intention by using a survey research type method and a quantitative approach as a data collection tool through questionnaires. Data obtained through questionnaires shows that the percentage of women is 84% ​​and the percentage of men is 16%. The results of this research are that brand ambassadors have a positive and significant effect on purchasing interest. Where Scarlett Whitening has superior quality products including consumer trust so it can be concluded that brand ambassadors do not increase purchasing decisions for Scarlett Whitening products. The author gives advice to Scarlett Whitening as the object of this research, even though Twice is already quite good, it still needs to seek more brand awareness and increase consumer trust.      

This study aims to analyze the effect of service quality, perceived value, and customer satisfaction on customer loyalty at Tanjung Decoration. Service quality, perceived value and customer satisfaction are key factors influencing purchase decisions and customer retention in the decoration service industry. However, there has not been much research specifically examining the relationship between these variables in the context of Tanjung Decoration. This research is worth conducting for several reasons. First, Tanjung Decoration is a major player in the fast-growing decoration industry, and an understanding of the factors that influence customer loyalty will help them improve their marketing and service strategies. Second, with a focus on service quality, perceived value, and customer satisfaction, this research will provide valuable insights for managers and practitioners in developing more effective programs to increase customer loyalty. Third, this research will complement the literature on marketing management and consumer behavior by providing a more in-depth understanding of the factors that influence purchasing behavior and customer loyalty in the context of the decoration services industry. By combining appropriate research methodology with a strong theoretical framework, this research is expected to make a significant contribution to the development of knowledge in the field of marketing management and consumer behavior. The results of this study are expected to be a valuable reference source for researchers, practitioners, and other stakeholders interested in understanding and improving customer loyalty in the decoration service industry.    

This research aims to determine the influence of price, place, product and promotion variables on purchasing decisions at Cafe Pare Bercerita. This type of research is quantitative research which is used to test the relationship of a variable to other variables which emphasizes the analysis on numbers processed using statistical methods. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The results of the t test for the price variable (X1) have a partially significant effect on purchasing decisions. Place (X2) has a partially significant effect on Purchase Decisions. Product (X3) has a partially significant effect on purchasing decisions. Promotion (X4) has a partially significant effect on purchasing decisions. The results of the F test can be concluded that price, place, product and promotion have a simultaneous and significant effect on purchasing decisions at Cafe Pare Bercerita.

The current business environment has become increasingly competitive Due to this competitive market, every company must constantly be vigilant of the competition in its work environment Every business actor must be able to implement successful marketing tactics and continuously improve these marketing strategies in order to compete in a strong and tight market Affordable prices and attractive promotions can attract consumers and enhance purchasing decisions for a product to be marketed This research is conducted with the aim of understanding the impact of Price and Promotion on purchasing decisions. The method used in this research is quantitative statistical research method, using a research instrument in the form of a questionnaire distributed through the researcher's social media, and utilizing SPSS version 25. Based on the questionnaire results from 98 respondents, it can be concluded that affordable and appropriate prices, as well as attractive promotions, significantly influence consumer purchasing decisions.

In the competitive fried chicken industry, understanding factors such as quality, price, promotion, brand image, and health considerations is essential for companies to stay competitive and meet customer expectations. This study aims to examine the influence of factors such as product quality, price, promotion, brand image and health considerations on the decision to purchase fried chicken products. This study uses a combined approach of qualitative descriptive research design and quantitative survey. The study population is consumers who often buy fried chicken, with a sample of 50 people selected through purposive sampling. Data analysis was carried out by multiple linear regression using SPSS software to identify significant factors in the decision to purchase fried chicken. Based on the results of the SPSS analysis, it can be concluded that the variables of product quality, price, promotion, and brand image have a significant positive effect on purchase decisions, while health variables do not have a significant influence on purchase decisions. 

Market competition makes companies must be able to innovate in order to compete with other companies. Brand Ambassadors who have a positive image and good product quality can attract consumers and increase the purchase decision of a product to be marketed. This research was conducted with the aim of finding out the influence of Brand Ambassador and product quality on purchasing decisions. The method used in this study is a quantitative research method using research aids in the form of a questionnaire containing 7 questions about NCT Dream as a lemonilo Brand Ambassador, 8 questions about the quality of lemonilo products, and 7 questions about consumer purchase decisions disseminated through the researcher's social media. Based on the results of a questionnaire of 110 respondents, it can be concluded that the use of Brand Ambassadors who have a positive image and good product quality greatly affects the level of consumer purchase decisions. This research is expected to be an analysis material for the Company in placing a good strategy in market competition

The COVID-19 pandemic from 2020 to 2022, which is spreading around the world, has resulted in a transformation in consumer behavior in Indonesia. This transformation includes public awareness of the importance of implementing a healthy lifestyle in choosing foods and drinks that are rich in nutrients to increase endurance. One of the healthy beverage foods that is currently popular is Cimory Yogurt Squeeze. The purpose of this study was to determine the effect of taste, packaging design, brand association, and healthy lifestyle on purchasing decisions for Cimory Yogurt Squeeze in the Kebumen community. This study used a non-probability sampling method with purposive sampling technique conducted on 100 respondents. The data collection technique in this study was to use a questionnaire. The data analysis technique used is multiple linear regression analysis using the SPSS application. The results showed that taste has a significant effect on purchasing decisions, packaging design has an effect on purchasing decisions, brand association has an effect on purchasing decisions, and healthy lifestyle has an effect on purchasing decisions. Simultaneously, taste, packaging design, brand association, and healthy lifestyle have a significant effect on purchasing decisions for Cimory Yogurt Squeeze.  

Nowadays, many brands, be it in the field of beauty or others, utilize influencer marketing as one of the promotional strategies to market their products. Moreover, now that everyone has social media, it is easier to launch marketing strategies through influencer marketing. Brand image also has an important role in improving purchasing decisions, with a strong brand image consumers will not hesitate to buy and even make repeat purchases. This study aims to identify the impact of influencer marketing and brand image on Wardah's purchasing decisions in South Tangerang. The research method used is a quantitative approach involving 55 respondents, and distributing questionnaires using Google Forms. Respondents taken are individuals who have used Wardah products at least once. The data used consisted of primary data. The analysis technique applied is Partial Least Squares (PLS), by conducting validity, reliability, and hypothesis testing. The results showed that both influencer marketing and brand image have a significant (positive) impact on purchasing decisions.

This study was conducted with the aim of analyzing the effect of  arketing mix   on purchase decisions at MSME Medan city.The research objective is to determine the effect of marketing mix on purchasing decisions both partially and simultaneously. The method of analysis in this study uses descriptive data analysis and quantitative approach. Data processing in this study using SPSS version 24.00 software program. The results showed that product and promotion had a significant effect on purchase decision. Meanwhile, the place and price variable partially have no significant effect on the purchasing decision variable.

The purpose of the study is to determine the influence of: 1) Digital marketing on purchase decisions at Tary Collection Banjarmasin stores. 2) Product quality on purchasing decisions at Tary Collection Banjarmasin stores. 3) Digital marketing and product quality on purchase decisions at Tary Collection Banjarmasin stores. This study applies a quantitative approach with secondary information. The population of this study is consumers buying Tary Collection Banjarmasin clothing products. The sampling technique used the Hair formula with a total of 75 respondents. The data analysis technique applies test methods: instruments, classical assumptions, and hypotheses, as well as multiple linear regression analysis. The test applies the SPSS statistics software application version 29. Based on the results of the research from the digital marketing test, the t-test was used with a sig of 0.63 > 0.05 so that the digital marketing variable did not have a per-instrumental effect on the purchase decision. Product quality testing uses a t-test with a sig of 0.001 < 0.05, so the purchase decision is influenced by product quality factors. Testing the f test (simultaneous) with a sig of 0.001 < 0.05, digital marketing and product quality affect the purchase decision.    

Beauty influencers on social media are key in increasing visibility and sales of beauty products, besides that online customer reviews and online customer ratings also influence purchasing decisions. The purpose of this study is to determine whether beauty influencers, online customer reviews, and online customer ratings on purchasing decisions for Npure Face Toner skincare products. The study design applied is quantitative with an associative approach to analyze the relationship between these variables. The participants in this study consisted of 100 respondents who live in East Surabaya. Sampling using non-probability techniques. The results of this study indicate that partially and simultaneously beauty influencers, online customer reviews, and online customer ratings have a positive and significant influence on purchasing decisions for Npure Face Toner skincare products. This study indicates the importance of digital marketing strategies involving beauty influencers and active management of customer reviews and ratings to increase sales of Npure Face Toner skincare products. Recommendations for the company include increased promotional campaigns involving beauty influencers and responsiveness to customer reviews to increase customer satisfaction.

The research conducted examined the influence of independent variables—targeting (X1) and relationship marketing (X2)—on the dependent variable, purchase decision (Y). The findings revealed that both targeting and relationship marketing individually have a positive and significant impact on customer purchase decisions at CV. Putramas Pratama Medan. Additionally, when considered together, targeting and relationship marketing significantly influence customer purchase decisions at the company. Based on these results, it is recommended that CV. Putramas Pratama should expand its target market to increase consumer responsiveness to the company's product offerings. Furthermore, the company should focus on building consumer trust by paying close attention to customer needs and feedback. This dual approach of broadening the target market and enhancing relationship marketing is expected to improve customer purchase decisions significantly.

The culinary business is one of the rapidly growing sectors with potential for continuous expansion. This study aims to analyze the purchasing decisions of soft cookies products through a marketing mix survey at Kaje Nibbles Jakarta. Data collection for this research utilized a questionnaire in the form of a Google Form containing 19 statements that have passed validity and reliability tests. The marketing mix instrument consists of four indicators: Product, with sub-indicators including product quality, product design, and packaging. Price, with sub-indicators such as price appropriateness to product quality, price appropriateness to benefits, price competitiveness, and affordability. Place, with sub-indicators including accessibility, visibility, traffic, and parking. Promotion, with sub-indicators including advertising, sales promotion, and public relations. The questionnaire was distributed to Kaje Nibbles consumers through online channels. The research data will be presented descriptively through statistical analysis. Based on the findings, the researcher will explain the situation and conditions according to the data obtained. The results indicate that on average, the highest scoring culinary interest indicator is in the promotion category, specifically public relations, while the lowest scoring indicator is in the product category, specifically product design.    

This research aims to determine and analyze the influence of social media marketing and characteristics of buyers on purchasing decisions for Sony Mirrorless Cameras in Bogor City through purchase interest as an intervening variable. This research method is quantitative research with a sample size of 319 people. The research results show that Social Media Marketing has a Charachter of Buyingitive and significant effect on Purchase Decisions, mediated by Purchase Interest. Characteristics of Buyer has a Charachter of Buyingitive and significant effect on Purchase Decisions mediated by Purchase Interest. Improving Purchasing Decisions emphasizes building trust between producers and consumers. The existence of mutual trust between producers and consumers will create good conditions for the exchange of information and advice without fear. In other words, trust is a central issue in human civilization. The influence of trust is so central because this character also occupies important purchasing decisions.    

This research is a survey of skincare purchases. The purpose of this research is to find out how influential quality and price are on purchases. This research was analyzed using quantitative descriptive methods. Data from the Indonesian Beauty Industry Association shows that demand for skincare products continues to increase every year. Skintific's popularity continues to increase due to its focus on product quality. Prices and promotional activities also play an important role in helping consumers make better purchasing decisions. Skintific, as an international skin care brand, offers quality products without harmful ingredients that can cause irritation. With continuous innovation and use of natural ingredients, Skintific has succeeded in becoming a favorite skincare brand in Indonesia in a short time.

The current modern era brings various opportunities and new business opportunities. This causes more and more prospective entrepreneurs to be interested in taking advantage of existing infrastructure advances to support their business. Apart from that, it has an impact on increasing the level of competition in the industry, which can be indicated by the increasing number of competitors from similar companies that present alternative choices for consumers with different promotions and quality. In fact, each company has its own unique way of holding promotions to attract consumer attention. Therefore, entrepreneurs need to prioritize efforts to implement effective product quality, prices, promotions and services to maximize sales levels. This research is aimed at analyzing the influence of product quality, price, promotion and service on repeat purchase decisions. The approach is a qualitative approach, by collecting data through literature study from previous articles and literature. Research findings reveal that product quality, price, promotions, and service have a significant influence on repeat purchases by consumers. Satisfactory product quality and affordable prices can increase consumers' interest in repurchasing. Apart from that, attractive promotions and quality service also play an important role in influencing consumer satisfaction and encouraging repeat purchases.

This study is to determine the effect of product quality and distribution channels on purchasing decisions at PT Putra Jaya Nanas Blitar. Types of quantitative research. Data collrction techniques primary data and secondary data, the number of samples is 100 responden at PT Putra Jaya Nanas Blitar. The analysis techniques are Validity Test, F Test and Coefficient of Determination Test. The result of multiple linier regression research Y= 4,430 + 0,316X1 + 0,792X2 and the result of the t-test of product quality variables have a significant effect on purchasing decisions. Distribution channels have a significant effect on purchasing decisions the result of the F test obtained the result of Fcount with a significance value of 0,000<0,05.