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Digital transformation has brought significant changes in various aspects of life, including in the realm of law, especially civil contracts. Electronic signature is one of the important innovations that offer efficiency, flexibility, and convenience in contract transactions in the digital era. This research aims to examine the effectiveness of the use of electronic signatures in civil contracts, especially in terms of legal validity, security, and acceptance by the public and business actors. The results show that electronic signatures in Indonesia have been legally recognized based on Law Number 19 of 2016 amending Law Number 11 of 2008 concerning Electronic Information and Transactions (ITE Law). However, while e-signatures have great potential to speed up the contracting process, several challenges remain, such as security concerns and resistance among small and medium-sized enterprises (SMEs). Security issues are a major concern, given the risk of cybercrime such as hacking and digital identity forgery. In addition, low digital literacy in the society hinders the widespread adoption of e-signatures.

In the era of the global economy and increasingly intense competition in Industry 4.0, Micro, Small, and Medium Enterprises (MSMEs) are required to continuously innovate to remain competitive. This study highlights the application of segmentation, targeting, and positioning (STP) strategies and the use of the marketing mix by Achieved.co. The research used a descriptive qualitative approach, with interviews as the primary data collection method. The results of this study reveal that Co's success in maintaining its presence amid intense competition was achieved through the implementation of effective marketing strategies. The segmentation process was based on geographical, demographic, and psychographic factors, primarily focusing on the Gen-Z demographic. Targeting was directed at consumers who value uniqueness and product innovation at affordable prices. Achieved. Co's positioning is strengthened through unique services such as customizable orders and offering specialized design services, although it does not yet have a specific slogan. This study underscores the importance of in-depth market analysis to enhance the competitiveness of MSMEs, particularly through the implementation of well-planned STP strategies and a structured marketing mix.

Ayam geprek is a popular dish, especially in big cities like Palembang. Currently, many ayam geprek businesses are found, one of which is Ayam Geprek Pakde which has a strategic location surrounded by student boarding houses and several higher education institutions. This study aims to analyze the effect of location on sales of Ayam Geprek Pakde in Palembang City. The culinary business, especially ayam geprek, has great potential in the Indonesian market, especially in areas with high populations such as Palembang. In this context, the choice of business location is an important factor that influences accessibility, visibility, and consumer purchasing decisions. This study uses a descriptive qualitative method to understand consumer perspectives on ease of access, price, and service quality. The results show that strategic locations near boarding houses and universities increase consumer interest, especially students. Accessibility factors, competitive prices, menu variations, and service interactions play a role in influencing purchasing decisions. This study provides an understanding for small and medium enterprises (SMEs) about the importance of location selection as a strategy to increase sales and competitiveness in the culinary industry.

This study discusses the implementation of Sharia values in the production process of the small-medium enterprise (SME) "Tempe Kupas Kulit Mbah Anik," a business established in 1978 on Jln. Mangaan 1 gg. Ali, owned by Siti Nurhayani with four employees. Sharia principles in business practices, such as honesty, cleanliness, and fairness, serve as essential foundations for managing a food-related business. This research aims to examine the application of Sharia values at every stage of production, from raw material selection and processing to product distribution. The study uses a qualitative approach, collecting data through interviews and direct observation. The findings reveal that Sharia values are consistently applied in the SME's production processes, particularly in the selection of halal, high-quality raw materials, maintaining cleanliness in production, and treating employees fairly. The implications of this study suggest that implementing Sharia principles in SMEs has the potential to enhance consumer trust and foster sustainable and ethical business development. This study is expected to inspire other SMEs to incorporate Sharia principles in their operational practices.

Financial statements are a regularly arranged collection of data that shows a company's financial position at a specific point in time. One of the challenges is the limited knowledge about preparing financial statements using digital finance applications. The primary objective of this community service activity is to train and disseminate information about the importance of digital financial reporting. The research aims to educate Safira batik SMEs about digital financial statements. Socialization and training methods were used in this study. The findings showed that before the training, only 20% were aware of financial statements but did not know about digital financial statements; however, after the training, their knowledge increased by 80%. Before the training, 10% only knew how to record financial statements but had not recorded financial statements using a digital finance application; however, after the training, their knowledge increased by 90%.

Competition in the business world is indeed very tight in Indonesia, as in many other countries. Indonesia’s economic growth has created new business opportunities, attracting many MSMEs who were born to compete in pursuing a growing market share. The purpose of this study is to determine the implementation strategy of change management in an effort to improve business performance in fishery MSMEs in Karawang Regency. This study observes and analyzes using a descriptive quantitative approach. This study has an “ex-post de facto” nature. The implementation strategy of change management can make a significant contribution to improving business performance. Implementation strategies help organizations to be more responsive to changes in the market environment. This allows businesses to adapt more quickly to new trends and demands, maintaining competitiveness. Focusing on change drives a culture of innovation within the organization. Employees who feel encouraged to provide ideas and try new things can create innovative solutions to improve performance

North Batu Rimpang Hamlet is known as a center for fresh fish trading; however, its utilization as a raw material for processed fish products remains low. This study aims to analyze the use of fish in improving the economy of Small and Medium Enterprises (SMEs) in North Batu Rimpang Hamlet through fish processing training. The method used is descriptive qualitative, including interviews, observations, and documentation involving SME actors. The results show that the training provided on processing fish into two types of products—fish nuggets and shredded fish—successfully increased the knowledge and skills of the SME participants. They reported higher incomes and better market access after attending the training. Moreover, more innovative and competitive processed fish products have begun to enter the market, demonstrating the program's success in supporting the local economy.

Halal tourism has emerged as a significant niche within the global tourism industry, offering a unique opportunity to integrate religious values with sustainable tourism practices. This study explores the economic, cultural, and environmental impacts of halal tourism, focusing on its role in fostering local economic growth, preserving cultural heritage, and promoting environmental sustainability. The research highlights key findings that show halal tourism not only drives economic growth by creating income opportunities and supporting small and medium enterprises (SMEs) but also ensures that tourism activities align with eco-friendly practices. The study emphasizes that halal tourism has the potential to integrate local wisdom and community engagement, which strengthens cultural preservation and promotes social cohesion within tourism destinations. Furthermore, halal tourism initiatives frequently incorporate sustainable tourism practices, such as responsible resource use and the conservation of natural ecosystems, thereby contributing to the broader goals of sustainable tourism development. The study compares halal tourism with traditional mass tourism, noting that halal tourism offers a more inclusive, culturally sensitive, and environmentally responsible model. It also examines the challenges faced by halal tourism, including the lack of standardized halal certification and infrastructure deficiencies, which hinder its growth in some regions. Despite these challenges, the research identifies opportunities for innovation, particularly in the use of technology to enhance certification systems and improve environmental sustainability. The paper concludes with policy recommendations for integrating halal tourism into sustainable tourism strategies, suggesting the need for coordinated frameworks that promote both halal compliance and environmental stewardship. Finally, future research should focus on the impacts of halal tourism in diverse geographic and cultural contexts, exploring its potential for fostering sustainable tourism practices worldwide.

This study examines how illegal parking affects the level of customer visits to small and medium enterprises (SMEs) in Bandar Lampung City, with a particular focus on the Saburai Field area. The study conducted interviews with SME owners and customers to collect data using a descriptive qualitative research method. The results showed that illegal parking has varying impacts on the number of customer visits; some business owners said that there was no impact, while others said that there was an impact. From the customer's perspective, illegal parking significantly disrupts the comfort and safety of shopping, which may change their customer visit patterns. Illegal parking is generally considered to disrupt consumers' shopping experience, which may influence their decision to visit nearby SMEs, although the impacts vary. This study emphasizes that more organized parking management is essential to improving the business environment and competitiveness of small and medium enterprises in Bandar Lampung City.

Independent Community Service (KKN) in Desa Besar II Terjun by students of the Faculty of Islamic Studies, University of Muhammadiyah North Sumatra aims to improve the quality of education and optimize MSMEs. Through an in-depth survey, the author identified four main problems: the use of chemicals in agriculture, inappropriate educational curriculum, and less than optimal innovation and marketing of MSME products. The implementation method involves face-to-face (on the spot training) with coordination of village officials, as well as the use of chemical raw materials and promotional media to support marketing. The results of the activity show that the author understands the importance of effective communication in building relationships with the community and gaining valuable experience outside the classroom. MSME actors feel helped by the support of students, while the community feels a more lively village atmosphere. This activity is expected to provide significant benefits for the community of Desa Besar II Terjun and be the first step in sustainable empowerment.

Good Manufacturing Practice (GMP) in the food industry is a requirement that must be met to produce products that are safe for consumers to consume, where such practices are implemented to prevent and reduce food contamination. Therefore, an understanding of GMP is needed to address the issues faced by SMEs, including the lack of assurance regarding food safety and quality. Issues regarding food safety and quality assurance are crucial for the food industry. Demands for food safety and quality continue to rise along with consumer demand. The purpose of this service is to provide understanding and implementation of GMP in the production department. The method used involves direct visits, discussions, guidance, and implementation of improvements related to GMP application in the production department. The results of the service obtained before this training from 11 participants were 8 SME participants who were unaware or had not heard of GMP. The results of questionnaire measurements regarding performance and expectations of 12 questions posed showed that some questions received higher performance scores compared to expectations, such as questions regarding the relevance of the service materials to community issues and the cohesion of the community service team. For the average results of each performance and expectation question, a performance score of 3.7 out of 4 was obtained for this service activity, and an expectation score of 3.8 out of 4 was obtained. This indicates that participants felt a high level of satisfaction with the performance and expectations of this GMP service activity.

Good Manufacturing Practice (GMP) in the food industry is a requirement that must be met to produce products that are safe for consumers to consume, where such practices are implemented to prevent and reduce food contamination. Therefore, an understanding of GMP is needed to address the issues faced by SMEs, including the lack of assurance regarding food safety and quality. Issues regarding food safety and quality assurance are crucial for the food industry. Demands for food safety and quality continue to rise along with consumer demand. The purpose of this service is to provide understanding and implementation of GMP in the production department. The method used involves direct visits, discussions, guidance, and implementation of improvements related to GMP application in the production department. The results of the service obtained before this training from 11 participants were 8 SME participants who were unaware or had not heard of GMP. The results of questionnaire measurements regarding performance and expectations of 12 questions posed showed that some questions received higher performance scores compared to expectations, such as questions regarding the relevance of the service materials to community issues and the cohesion of the community service team. For the average results of each performance and expectation question, a performance score of 3.7 out of 4 was obtained for this service activity, and an expectation score of 3.8 out of 4 was obtained. This indicates that participants felt a high level of satisfaction with the performance and expectations of this GMP service activity.

This paper explores the challenges and strategic approaches in the internationalization of small and medium-sized enterprises (SMEs). By conducting a systematic review of key literature, the study identifies three main challenges: resource constraints, regulatory and compliance barriers, and risk management. These obstacles significantly impact SMEs' ability to expand globally. However, the review also highlights strategic approaches that can help SMEs mitigate these challenges, including forming strategic alliances, adopting digital technologies, and diversifying leadership teams with international expertise. The findings suggest that SMEs must integrate market knowledge, local networks, and technology to enhance their international competitiveness. The paper offers practical recommendations for SMEs and policymakers to facilitate smoother international expansion.

Kuliah Kerja Nyata (KKN) program in Wonorejo Village, Karanganyar District, Kebumen Regency, aims to bridge academic theory with community practice through the preservation of pandan leaf weaving crafts and the strengthening of local SMEs. This program involves students from Universitas Muhammadiyah Purwokerto for 32 days, focusing on increasing youth interest in traditional crafts and innovating product packaging. Methods employed include observation, field research, and training. Results indicate a decline in young artisans and a need for innovative packaging designs to improve product marketing. Social learning and innovation theories are used to encourage youth participation and enhance product appeal. The program faces challenges in attracting youth interest and the need for appropriate training. In conclusion, KKN successfully applies social and economic theories to address local issues, resulting in social changes that include economic development, skill enhancement, and the creation of a sustainable community.

This study examines the adoption of cloud computing in Small and Medium Enterprises (SMEs) with a focus on analyzing trends, theories, and factors influencing adoption during the period from 2011 to 2020. Using a systematic literature review approach, this research analyzes 76 articles published during this period, aiming to provide a deeper understanding of data analysis techniques, cloud computing services commonly studied, and key factors driving or hindering adoption. The findings reveal that the most frequently used analysis techniques are Partial Least Squares Structural Equation Modeling (PLS-SEM) and interpretative analysis. The most analyzed cloud computing service is Software as a Service (SaaS), while the primary factor driving adoption is cost savings. This study also identifies that the majority of studies are not based on clear theoretical frameworks, and research has been predominantly focused in the Asian region. The findings offer insights for future research on developing cloud computing implementation in SMEs, as well as factors to consider in accelerating the adoption of this technology among SMEs globally.

Globalization has created new challenges for companies to enhance their competitiveness in the global market. The rapidly changing business environment requires the adoption of effective strategic management, including technological innovation, cultural adaptation, sustainability, and human resource management. This study aims to analyze these factors in addressing globalization challenges and provide practical recommendations for companies. The research employs a descriptive qualitative method, with data collection through in-depth interviews, observations, and document analysis. The study was conducted over three months with companies from various industrial sectors as subjects. The findings indicate that companies capable of integrating technological innovation and cultural adaptation gain a greater competitive advantage in the global market. Additionally, sustainability and human resource management play critical roles in supporting the implementation of global strategies. However, the greatest challenge is faced by SMEs, which encounter resource limitations in adopting global strategies. The implications of this research highlight the need for government support to accelerate digitalization and enhance human resource capacity. Future researchers are recommended to examine the role of government policies in strengthening the global competitiveness of small and medium enterprises.

Rozi.This study aims to describe the role of village-owned enterprises in developing small businesses in Pelajau Village, Banyuasin III District, Banyuasin Regency. This research was conducted for three months using a descriptive qualitative approach. Data was collected through interviews, observation, and documentation. Data analysis techniques were carried out by presenting data, reducing data, and drawing conclusions. The results of the study indicate that the establishment of a Village-Owned Enterprise has the aim of improving the village economy, optimizing village assets so that they are useful for village welfare, increasing community efforts in managing the village's economic potential through SMEs In this case Pelajau Village Owned Enterprises have human resources that are quite good and facilities that are quite supportive, it's just how the implementation process will determine the success of each program to be implemented. With the existence of sufficient human resources and supported by village facilities and infrastructure, it is expected to be able to explore the economic potential of pelajau villages through BUMDes. With the commitment and quality of BUMDes management in collaboration with the community, of course, the hope to build the needed job opportunities will be realized through the development of village potential and creative economic activities in Pelajau Village. The implementation of the Village-Owned Enterprise program also involves other parties, namely other community institutions, especially those in Pelajau Village and organizations that are included in the activities of Village-Owned Enterprises and the community in general.

Quality is an important factor for consumers in choosing a product, so maintaining or improving product quality is important for companies to compete and satisfy consumers. Small and Medium Enterprises (SMEs) face challenges in maintaining product quality and therefore require an effective quality control system, one example is Pak Sifa' Fried Tofu UKM in Jombang. By using primary data obtained through interviews and direct observation, Statistical Quality Control (SQC) methods such as check sheets, stratification, scatter diagrams, histograms, control charts, Pareto diagrams, and cause-and-effect diagrams are used for data analysis aimed at identifying types dominant defects in fried tofu products and their causes. The research found that the dominant defect in fried tofu production was split tofu defect with a defect rate of 52.921%. Factors that cause split tofu defects include human factors, methods, measurements, machines, materials and the environment. This research highlights the need for SMEs to prioritize quality improvement strategies, particularly addressing dominant defects and their root causes. Implementing SQC tools can help SMEs improve product quality and reduce defects.      

This research aims to determine the effectiveness analysis of the strategic role of the Department of Cooperatives and SMEs in implementing the UMKM development program in Sikka Regency. Data analysis uses Qualitative Analysis with the interview method. The results of this research show that, firstly, the strategic role carried out by the District Cooperatives and SMEs Service. Sikka is education and training which aims to increase the capacity and abilities of MSME players and facilitate the process of processing business legalization such as permits, MUI certificates, halal and so on. The two efforts that have been carried out by the Department of Cooperatives and SMEs include providing training to MSMEs, both technical training and training to increase the insight of MSME players. Third, efforts to implement the MSME development program carried out by the Sikka Regency Cooperative and SME Service have not been effective due to various obstacles, namely internal factors such as a lack of budget for coaching assistance, as well as external factors such as a low entrepreneurial spirit, the level of consumption of products produced by MSMEs also low, as well as low marketing of local products produced by MSMEs.

This study aims to examine and analyze how and to what extent advertising, price and customer satisfaction affect the sales of MSMEs in the Medan printing sector. The research method used in this study is a quantitative method with a descriptive approach. The data used is primary data collected from respondents and SMEs. The target of this survey is printing in the city of Medan, and the target survey is data of 50 respondents. This study uses the SPSS 20.0 test device for classical hypothesis testing, multiple regression analysis, and hypothesis testing. Based on the results of the hypothesis test or t-test, it can be shown that: Promotion will partially have a significant positive impact on the sales of MSMEs in the printing sector in the city of Medan. Prices have a significant positive impact on the sales of MSMEs in the Medan printing sector. Customer satisfaction has a significant positive impact on MSME sales in the Medan printing sector. And the results of the F test show that the quality of advertising, price and service have a significant positive effect on the sales of MSMEs in the printing sector in Medan city. Together, the results of this test show that the variables of promotion, price, and service quality contribute 74.4% to the sales variable. Price and service quality have a significant positive effect on the sales of Medan printing MSMEs. Together, the results of this test show that the variables of promotion, price, and service quality contribute 74.4% to the sales variable. Price and service quality have a significant positive effect on the sales of Medan printing MSMEs. Together, the results of this test show that the variables of promotion, price, and service quality contribute 74.4% to the sales variable.