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Hani Almaida Yanni

Ikhlas : Jurnal Ilmiah Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to analyze the negative impact of learning pressure on early childhood development at Raudhatul Athfal (RA) Mawadah Warahmah Medan. The background of this research is based on the increasing academic demands on early childhood, particularly in reading, writing, and arithmetic skills, which are often inconsistent with their developmental stages. The research employed a qualitative method with data collection techniques including observation, interviews, and documentation. The results show that learning pressure negatively affects several aspects of child development, such as causing learning stress, reducing intrinsic motivation, limiting creativity, and hindering social- emotional growth. These findings emphasize that early childhood education should focus on play-based approaches, exploration, and holistic potential development rather than solely on academic achievement. The contribution of this research is expected to provide valuable insights for teachers, parents, and educational institutions regarding the importance of reducing academic pressure and implementing learning methods aligned with the principles of early childhood education.

Lia Rahayu; Jesi Alexander Alim; Zakiah Ulya

Jurnal Inovasi Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the role conflict experienced by PGSD (Elementary School Teacher Education) students at the University of Riau between academic and organizational activities, as well as to examine its impact on students’ self-development. This research employed a descriptive quantitative approach involving 30 active students engaged in both academic and student organization activities. Data were collected through a Likert-scale questionnaire based on three dimensions of role conflict proposed by Greenhaus and Beutell (1985): time-based, strain-based, and behavior-based conflicts. The results show that the level of role conflict among PGSD students is categorized as moderate, with an average score of 64.61. This indicates that most students are able to balance academic and organizational roles, although they face challenges in time management and role pressure. Furthermore, role conflict contributes positively to self-development, as students enhance their time management, responsibility, leadership, and communication skills. Therefore, role conflict can serve as a learning medium if managed adaptively. This study recommends that universities provide training in time management and organizational guidance to help students achieve a balanced integration between academic and extracurricular commitments.

Ondo Apostel Purba; Gracia Octaviani Hutagalung; Dina Lestari; Akhlan Naufan Asri; Dionisius Sihombing +1 more

Jurnal Manajemen Bisnis Digital Terkini 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study examines the relationship between business environment dynamics and the sustainability of microenterprises in the culinary sector, focusing on a case study of dim sum businesses in Medan City. The business environment is conceptualized as a set of external factors, including competitive intensity, local economic conditions, regulations, shifts in consumer preferences, and the strategic role of business location. A qualitative approach was employed using a case study method, with data collected through semi-structured interviews and participant observation of operational activities. The findings indicate that high levels of competition, particularly from new entrants offering lower prices, directly influence the survival strategies of business owners. Adaptive adjustments were implemented through menu innovation, product quality maintenance, and strengthening relationships with loyal customers. Furthermore, the presence of educational institutions and socio-economic activities around business locations supports demand stability, especially from student segments. Strategic physical location enhances both visibility and accessibility but simultaneously intensifies competition. Conceptually, this study highlights that the sustainability of small-scale culinary enterprises is determined not only by internal management capacity but also by the ability to interpret, anticipate, and respond to external dynamics. Consequently, continuous adaptive strategies, product differentiation, and consumer network strengthening are essential prerequisites for culinary micro and small enterprises to maintain competitiveness in a highly competitive market.

Zenita Alvina Fauziah; Risma Syan Sabilla; Rifa Khoerunnisa; Lina Marlina

Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The lifestyle of Indonesian society, especially among Generation Z, has been influenced by globalization and foreign popular culture, specifically the Korean wave or hallyu. Awareness of halal certification and knowledge and literacy about halal food are important to study as they influence Generation Z's purchasing decisions regarding Korean food. This study uses a descriptive method, namely a qualitative approach, while the type of research used is literature research in the form of books, interpretations of the Qur'an, Hadith, and others related to the problem to be solved. Halal food is food and drink that is permissible for consumption according to Islam, i.e., free from haram ingredients such as pork, meat from animals that have not been slaughtered in accordance with Islamic law, and alcohol. To determine whether food is haram, there needs to be a guarantee, such as a halal certificate, which is an absolute step to ensure that a product complies with applicable standards. Korean food is cuisine that has grown and developed from the Korean environment and culture, which has a unique taste, starting from the names of the dishes, which are able to attract the interest of the public, especially Generation Z.  

Fransiska, Chiva; Ayuanti, Rafikhein Novia; Saputra, Beny Mahyudi

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the effect of price, green knowledge, and electronic word of mouth (eWOM) on purchase intention toward electric bicycles in Kediri City. A quantitative approach with a causal-comparative design was employed. Data were collected through an online questionnaire involving 112 respondents familiar with electric vehicle concepts, using purposive sampling. The validity and reliability tests confirmed that all research instruments were valid and reliable. Data analysis was performed using multiple linear regression with SPSS version 26. The results reveal that all independent variables have a positive and significant effect on purchase intention, with an R² value of 0.893. Among them, eWOM has the most dominant influence compared to price and green knowledge. These findings indicate that reasonable price perception, adequate environmental knowledge, and positive online reviews simultaneously enhance consumers’ purchase intention for electric bicycles. This study supports the Theory of Planned Behavior in explaining eco-friendly purchasing behavior and provides strategic implications for companies to apply value-based pricing, environmental education campaigns, and effective digital promotion strategies.

St. Adrianti

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This quasi-experimental study aims to find out if playing traditional games like asingasing and dende can help young children in group B at TK Kemala Bhayangkari 06 Tallo improve their gross motor skills. We are testing the traditional games to see if they make a difference, and the main thing being studied is how well the children develop their gross motor skills. The study included all the children in group B, which had a total of 38 students. The sample was divided into two groups: group B1, which played the dende game and had 20 children, and group B2, which played the asingasing game and had 18 children. The researchers collected data using a checklist to observe the children. They also analyzed the data using descriptive and inferential methods. Result showed that playing traditional games like asingasing and dende helped children's gross motor development. The assessment showed that children who played the traditional games had average scores in the developing category, which was expected, and children who played the dende game even reached the very well-developed category.

Dita Ayu Primantari; Wydha Mustika Maharani; Abdul Aziz Al Kaharudin

Jurnal Ekonomi dan Keuangan Islam 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The main issue faced by MSME actors is limited capital, which hinders business development and their well-being. This study aims to evaluate the impact of the micro-financing program on improving the well-being of MSME actors, with a case study at the "Maju Makmur" Women’s Cooperative in Minggirsari Village. Using a qualitative approach, the study found that the provision of capital to MSME actors in the cooperative has been well-implemented and has had a positive impact, particularly in increasing income, economic activities, and the ability to meet daily needs. Supporting factors for the success of this program include government funding support, good cooperative management, clear implementation and technical guidelines, and community support. On the other hand, hindering factors include the presence of other financial institutions in the village, causing cooperative members to have savings in other places, as well as bad loans and a lack of socialization regarding the micro-financing program. Overall, the micro-financing program at the "Maju Makmur" Women's Cooperative has significantly benefited the improvement of MSME actors' well-being in Minggirsari Village.

Syaiful Arif, Mochamad; Zaki Fadhil, Achmad; Febrita Sarie, Rena

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of the research is to analyze the influence of technology readiness and entrepreneurial motivation on the success of digital marketing through management support in MSMEs (Micro, Small, and Medium Enterprises) of footwear craftsmen in East Java. The research method uses a quantitative approach with a survey method. The population includes all MSME footwear craftsmen in East Java. A sample of 69 MSME footwear craftsmen in East Java was obtained through accidental sampling. Data were processed using SEM PLS 4. The results of the study show that Technology Readiness does not affect Management Support, Entrepreneurial Motivation affects Management Support, Management Support affects the success of Digital Marketing, Technology Readiness does not affect the success of Digital Marketing, Entrepreneurial Motivation affects the success of Digital Marketing, and Technology Readiness does not affect the success of Digital Marketing and Entrepreneurial motivation affects the success of digital marketing through management support in small and medium enterprises (SMEs) of shoe craftsmen in East Java. This finding is expected to provide strategic recommendations for shoe craftsman SMEs to enhance the effectiveness of their digital marketing.

JAMRONI; Khotimah, Anis; dian, Pramukti

jurnal ABDIMAS Indonesia 2025 STIKes Ibnu Sina Ajibarang

Latar belakang : Di seluruh dunia, kemajuan teknologi digital telah mengubah perilaku, gaya hidup, dan cara orang bersosialisasi satu sama lain, terutama melalui penggunaan internet dan media sosial dalam kehidupan sehari-hari, khususnya dalam kehidupan remaja. Remaja adalah usia transisi dari anak- anak ke dewasa, berkisar antara 10 dan 20 tahun. Pada masa transisi ini, orang biasanya mengalami kegelisahan, konflik dengan orang tua, keinginan untuk mencoba hal baru, dan fantasi tentang masa depan. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilakukan melalui penyuluhan bertema menjaga kesehatan mental di era digital yang diikuti oleh 52 siswa-siswi SMK Muhammadiyah 1 Patuk Gunungkidul Yogyakarta. Dalam penyuluhan ini diberikan paparan tentang pengaruh media sosial dan teknologi digital terhadap kesehatan mental khususnya para remaja adalah sangat beragam, dilanjutkan dengan upaya pencegahan dan dukungan kesehatan mental online, kontrol diri, peranan orang terdekat, masyarakat dan pemerintah. Kegiatan penyuluhan ini diikuti peserta dengan antusias, dibuktikan dengan banyaknya pertanyaan dan diskusi antara peserta dengan nara sumber selama kegiatan berlangsung. Pemaparan materi disampaikan secara interaktif dengan pemutaran video, permainan, diskusi dan berbagi tentang isu- isu terkini seputar masalah remaja yang sedang hangat diberitakan di media sosial. Metode yang digunakan dalam pengabdian masyarakat ini adalah dalam bentuk penyuluhan. Tujuan: agar siswa siswi dapat menjaga kesehatan mentalnya di era digital ini yang dampaknya ada yang positif juga dampak negatif. Sasaran: Siswa-siswi Kelas XII SMK Muhammadiyah 1 Patuk Gunungkidul,  Yogyakarta. Hasil: Pada Siswa-siswi kelas XII SMK Muhammadiyah 1 Patuk Gunungkidul, Yogyakarta menunjukkan pengetahuan yang meningkat setelah dilakukan penyuluhan tentang Edukasi Menjaga Kesehatan

Milcha Fakhria; Churun A’in; Siti Rudiyanti; Nur Hadina Br Purba

Jurnal Pengabdian Sosial dan Kemanusiaan 2025 Lembaga Pengembangan Kinerja Dosen

Semarang City has experienced significant growth over the past five years (2020 – 2025). Rapid urban development has been positively correlated with increasing environmental burdens, particularly in solid waste generation. In Indonesia, the largest portion of municipal waste consists of food waste, followed by plastic waste. Among these, plastic waste is the most difficult to manage. It is estimated that around 70% of Indonesian households still burn their waste as a means of disposal. The burning of waste, especially plastics, releases toxic emissions such as dioxins, furans, and fine particulates, which pose serious health risks, particularly to the respiratory system. This practice not only worsens air quality but also threatens public health. This community service program focused on providing education about the thermal properties of waste and the negative impacts of plastic burning on both the environment and human health. The program aimed to improve public knowledge of the thermal characteristics of various types of waste and the hazards of plastic burning through accessible scientific outreach. The initiative is expected to raise awareness and understanding of environmentally friendly waste management alternatives such as waste separation, composting, and recycling. The activity was conducted in RW 01, Tugurejo Village, Tugu District, Semarang City.

Firdaus, Ahmad; Setyobudi, Setyobudi

Jurnal Ilmiah Serat Acitya 2025 Universitas 17 Agustus 1945

Penelitian ini bertujuan untuk menganalisis pengaruh Tanggung Jawab Sosial Perusahaan (CSR), ukuran perusahaan, dan profitabilitas terhadap kinerja keuangan pada perusahaan manufaktur di subsektor apparel dan barang mewah yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2021-2023. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linier berganda. Data yang digunakan berasal dari laporan tahunan dan laporan keuangan publik perusahaan. Hasil penelitian menunjukkan bahwa CSR dan profitabilitas memberikan pengaruh signifikan terhadap kinerja keuangan, sementara ukuran perusahaan tidak memiliki dampak yang signifikan. Temuan ini diharapkan dapat menjadi acuan bagi manajemen dan investor dalam menyusun strategi yang berfokus pada peningkatan kinerja keuangan secara berkelanjutan.

Rahayu, Rahayu; Ekawati, Christina; Sjaiful, Evilina

Jurnal Ilmiah Serat Acitya 2025 Universitas 17 Agustus 1945

Penelitian ini bertujuan untuk mengevaluasi dampak literasi keuangan, pola hidup, locus of control, dan parental income terhadap perilaku pengelolaan keuangan mahasiswa program sarjana Latar belakang penelitian ini adalah pentingnya keterampilan mahasiswa dalam mengelola keuangan secara bijaksana, terutama dalam menghadapi tantangan ekonomi di zaman modern. Literasi keuangan menjadi elemen utama dalam pemahaman mahasiswa mengenai pengelolaan keuangan, sedangkan pola hidup, locus of control, dan pendapatan orang tua juga berperan dalam membentuk perilaku finansial mereka. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan teknik survei kuesioner yang disebarkan kepada 172 mahasiswa semester 5 sebagai sampel penelitian secara acak dari populasi sejumlah 300 mahasiswa sebagai responden. Data yang diperoleh dianalisis menggunakan metode statistik inferensial untuk menguji hubungan antar variabel, baik secara parsial maupun simultan. Hasil dari penelitian ini menunjukkan bahwa literasi keuangan memberikan pengaruh positif dan signifikan terhadap perilaku pengelolaan keuangan mahasiswa, yang menunjukkan bahwa semakin tinggi literasi keuangan, semakin baik pula kemampuan mereka dalam mengelola keuangan. Pola hidup juga terbukti memiliki pengaruh signifikan, pola hidup yang bijak berkontribusi pada perilaku keuangan yang lebih baik. Selain itu, locus of control sebagai faktor internal mahasiswa menunjukkan pengaruh positif dan signifikan terhadap perilaku keuangan mereka. Begitu juga pengaruh pendapatan orang tua terhadap perilaku pengelolaan keuangan menunjukkan signifikansi secara parsial. Namun, secara simultan, literasi keuangan, pola hidup, locus of control, dan parental income memiliki pengaruh signifikan terhadap perilaku pengelolaan keuangan.

Adam Syahidillah Pratama; Irvan Sebastian Iskandar

Jurnal Ilmiah Serat Acitya 2025 Universitas 17 Agustus 1945

Restrukturisasi organisasi di Kantor Wilayah Direktorat Jenderal Pemasyarakatan Jawa Timur merupakan dampak dari pemisahan Kementerian Hukum dan Hak Asasi Manusia yang melahirkan Kementerian Imigrasi dan Pemasyarakatan. Tujuan dari artikel ini adalah untuk mengetahui proses restrukturisasi organisasi di Kantor Wilayah Direktorat Jenderal Pemasyarakatan Jawa Timur dengan fokus pada perubahan struktur, sistem, dan sumber daya manusia. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus, dengan teknik pengumpulan data melalui wawancara mendalam, observasi lapangan, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa restrukturisasi menghasilkan struktur yang lebih ramping dengan pembentukan ketua tim (KETIM) yang mempercepat proses pengambilan keputusan. Namun, ditemukan beberapa masalah yang muncul yaitu: 1) ketidaksiapan sumber daya manusia dalam menyesuaikan budaya kerja baru, 2) alur pelaporan yang belum sepenuhnya jelas, 3) resistensi pegawai terhadap perubahan, serta 4) sistem teknologi informasi seperti STAR ASN yang belum sepenuhnya terintegrasi sehingga menyebabkan inefisiensi administrasi. Penelitian ini menegaskan bahwa restrukturisasi memerlukan kebijakan pendukung berupa pelatihan pegawai, sosialisasi yang lebih intensif, serta penguatan integrasi sistem teknologi informasi agar tujuan reformasi birokrasi dapat tercapai secara optimal

Salsabilah Syifa Siregar; Hairani Siregar

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to examine the impact of K-Pop celebrity worship on the psychological well-being of female adolescents in the Engene Medan Community. This quantitative research involved 60 respondents who are members of the community. Data were collected using a questionnaire and analyzed with SPSS 30 through validity and reliability tests, simple linear regression, t-test, F-test, and coefficient of determination (R²). The findings indicate that celebrity worship has a positive and significant effect on psychological well-being. The t-test produced a t-value (4.114) greater than the t-table (2.001) with a significance level of 0.001 < 0.05, while the F-test showed an F-value (16.921) exceeding the F-table (4.01) with the same significance level. The coefficient of determination (R²) of 0.226 shows that celebrity worship accounts for 22.6% of the variance in psychological well-being, while the remaining 77.4% is influenced by other factors not addressed in this study. This research concludes that involvement in celebrity worship activities, particularly at the entertainment-social level, can enhance positive feelings about oneself and improve overall psychological well-being. These findings reinforce the understanding that idolizing celebrities, as long as it remains within reasonable limits, can have a constructive impact on female adolescents.

Ferdian Nando Simanullang

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study examines the phenomenon of hoax news dissemination through the social media platform TikTok and its impact on Generation Z in Tanjung Pinang. The background of this research is based on the increasing intensity of TikTok usage among young people, making the platform not only a source of entertainment but also an alternative channel of information. The research employed a descriptive qualitative method, using in-depth interviews with ten respondents selected through purposive sampling. The findings reveal that although most members of Generation Z are aware of hoaxes, their ability to verify information remains limited, making them easily influenced by provocative viral content. The most common hoaxes encountered are related to political, health, and social issues, which may lead to public unrest and shape public perception. This study highlights the importance of digital literacy as the main defense against the flood of information in the new media era, as well as the need for collaboration among government, educational institutions, and society to strengthen critical awareness in the use of social media.

Diwa, Flowrensia Asa; Belawan, Marcelina Bulan; Rachmah, Zahrotul Laila; Hariyanto, Nico; Silintowe, Yunita Budi Rahayu

Adi Widya: Jurnal Pengabdian Masyarakat 2025 Lembaga Penelitian dan Pengabdian Masyarakat

Grobbak Korea merupakan salah satu UMKM yang ada di Kota Salatiga yang membutuhkan pendampingan dalam pemanfaatan media sosial dan platform online untuk meningkatkan pemasaran digitalnya. Permasalahan utama adalah kurangnya pemanfaatan media digital secara optimal, serta tidak adanya strategi konten yang konsisten dan terarah. Kegiatan pendampingan dilakukan pada tanggal 27 April 2025 - 9 Juni 2025. Media sosial yang dikembangkan antara lain melalui Instagram dan TikTok. UMKM Grobbak Korea juga melakukan promosi produk Grobbak Korea melalui Website dan Linktree. Dari kegiatan yang dilakukan terbukti dapat membantu memberikan dampak positif dalam pemasaran UMKM. Aktivitas seperti pengaktifan kembali akun media sosial, pembuatan konten terjadwal, pengunggahan foto produk serta pembuatan Website dan Linktree tersebut mampu meningkatkan interaksi dengan pelanggan. Peningkatan jumlah pengikut Instagram dan video konten di platform TikTok telah menunjukkan bahwa media sosial menjadi solusi efektif pemasaran digital bagi UMKM.

Mahsuna Aulia Anggraini; Anis Maisya

Moral : Jurnal kajian Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines the influence of globalization on the YOLO (You Only Live Once) culture and hedonistic behavior among students at UIN Raden Mas Said Surakarta and offers solutions based on Islamic values. Globalization, fueled by technological and social media developments, has accelerated the spread of consumer culture. This encourages students to prioritize immediate pleasure without considering the long-term impact.The research method used was descriptive qualitative, using interviews and literature analysis. The results show that social pressure, the influence of digital trends, and easy access to a consumer lifestyle play a significant role in the rise of hedonistic behavior among students. This phenomenon indicates a shift in mindset that tends to prioritize instant gratification. From an Islamic perspective, this lifestyle is inconsistent with the principle of wasathiyah, or balance, which emphasizes simplicity, responsibility, and a meaningful life orientation. Therefore, the solutions offered include strengthening character education based on Islamic values, developing a da'wah community close to the realities of students, and providing alternative programs that can channel the energies of the younger generation toward productivity and spirituality.Through this approach, students are expected to be able to act more wisely in facing the strong currents of globalization and adopt a balanced lifestyle, not get caught up in hedonism, and still adhere to Islamic teachings

Widya Setya Ningrum; Syaiful Anwar

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine whether there is an influence on the Impact of the Digital Era (X1), Organizational Culture (X2), and Employee Involvement (X3) on Employee Work Efficiency (Y) at PT Indogadai Prima Tangerang City Branch. The research used in this study is quantitative, with a non-probability sampling technique. The sample consisted of 100 respondents representing different job positions, ranging from area managers, store heads, cashiers, to sales clerks. Data were collected through a structured questionnaire using a Likert scale. Furthermore, the data analysis applied descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, and the coefficient of determination using SPSS version 25. The results of this study indicate that the Impact of the Digital Era has a positive but not significant effect on Employee Work Efficiency, Organizational Culture has a significant effect on Employee Work Efficiency, while Employee Involvement does not significantly influence Employee Work Efficiency. Among the independent variables, Organizational Culture is the most influential factor in determining employee efficiency. The findings highlight the importance of strengthening organizational culture to enhance efficiency while ensuring that digital transformation is implemented with strategies that reduce resistance and increase adaptability. This research contributes theoretically to the study of human resource management in the digital transformation era and provides practical recommendations for companies in developing policies to optimize employee efficiency.

Ajeng Auliana Putri; Ujang Syahrul Mubarok; Taufik Akbar

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the influence of word of mouth on buying interest and its impact on the purchase decision of Muzan Net wi-fi services. This study uses three main variables, namely independent variables, bound variables, and intervening variables. The free variable is word of mouth, the bound variable is the purchase decision, while the intervening variable is the buying interest. The research sample consisted of 55 consumer respondents who knew and used the Muzan Net wi-fi service in Sanggrahan Village. Research data was obtained through questionnaires, observations, and interviews, with sampling techniques using the simple random sampling method. Data analysis is carried out through several stages, namely measurement or outer model, structural model or inner model, and hypothesis test. The results of the study show that word of mouth has a positive and significant effect on buying interest. Furthermore, word of mouth also has a positive but not insignificant effect directly on the purchase decision. Meanwhile, buying interest has been proven to have a positive and significant effect on purchase decisions. In addition, buying interest is able to mediate the relationship between word of mouth and purchase decisions, thereby strengthening the role of word of mouth in encouraging consumers to finally make a purchase decision. This research provides practical benefits for companies in maximizing word-of-mouth-based marketing strategies, as well as a reference for future research to develop similar studies with different objects, locations, and variables.

Wafi Abdul Majid; Suryanto Suryanto

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2025 International Forum of Researchers and Lecturers

Penelitian ini bertujuan untuk memahami strategi komunikasi orangtua dalam membatasi penggunaan ponsel anak usia 8–10 tahun di Dukuh Kayon, Desa Batursari, Kecamatan Mranggen, Kabupaten Demak. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan lima informan orangtua dari latar belakang sosial ekonomi berbeda. Hasil penelitian menunjukkan bahwa pola komunikasi orangtua bervariasi antara otoritatif, permisif terbatas, dan dialogis. Pola komunikasi dialogis dengan pendekatan active mediation lebih efektif dalam menumbuhkan literasi digital serta membentuk disiplin belajar anak. Kendala yang dihadapi orangtua meliputi keterbatasan waktu, tekanan sosial dari lingkungan teman sebaya, serta tuntutan akademik berbasis digital. Penelitian ini menyimpulkan bahwa strategi komunikasi dialogis yang konsisten, ditopang kolaborasi sekolah dan komunitas, dapat memperkuat pengasuhan digital dan meminimalkan dampak negatif penggunaan ponsel pada anak.