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The development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize social media as the main instrument in building brand awareness. This study uses a qualitative descriptive approach with a field research type (field research). Data collection was carried out through observation, in-depth interviews with six sources (owner, financial manager, social media team, admin, crew, and customers), and documentation of the content of the TikTok account @mtm43surabaya. The results of the study show that: (1) MTMSBY43 implements a digital branding strategy with three main components, namely brand positioning as a social-based one-stop solution, a brand identity that focuses on a human-centered service approach, and a brand personality that reflects the character of local youth who are solution-oriented and socially concerned; (2) MTMSBY43 TikTok content is classified into three pillars, namely humanistic and realistic content (daily vlogs & live documentation), educational and transparent content (service portfolio), and humorous content (entertainment & engagement content) that builds high organic appeal; (3) TikTok acts as a primary growth driver for MTMSBY43's brand awareness through three mechanisms: creating brand recognition through the FYP algorithm, which reaches new audiences; driving brand recall through consistent uploads and a distinctive communication style; and building customer trust and brand loyalty through responsive two-way interactions

The phenomenon of cyberbullying and the spread of hoaxes among students has posed a significant threat to the ethics of the younger generation. Consequently, the education sector must take prudent action. The purpose of this study is to examine how the integration of digital ethics into the Islamic Religious Education (PAI) curriculum serves as an effort to prevent and address online behavioral violations. This research was conducted qualitatively using a desk study. Data were collected through documentary research of educational literature, Islamic moral values, and curriculum policies. In this analysis, a content analysis method was used to examine how Islamic concepts relate to the ethics of modern digital communication. The research indicates that the current PAI curriculum requires strengthening digital transaction materials through internalizing the principles of tabayyun (religious conduct) to combat hoaxes and the principles of akhlaqul karimah (good character) to reduce cyberbullying. PAI should not be limited to theoretical literature; instead, it should develop into a practical guide that helps people improve their digital lives. To create a safe and secure internet environment, the PAI curriculum must be aligned with critical digital literacy and the strengthening of religious character. It is hoped that this integration will provide students with a strong spiritual foundation to face the challenges of future technological disruption.

Indonesia is a country rich in cultural diversity, one of which is the Tedak Siten tradition that is still preserved by Javanese communities, including those in Bancar Village. This tradition is not merely a cultural heritage but also contains important educational and spiritual values in community life. This study aims to understand the meaning of the Tedak Siten tradition, identify the educational and spiritual values embedded within it, and analyze it from the perspective of Islam Nusantara. The research employs a qualitative descriptive approach using observation, interviews, and documentation techniques, with informants selected purposively from community members directly involved in the tradition. The findings reveal that Tedak Siten functions as a medium for character education, instilling values such as independence, responsibility, and perseverance from an early age. In addition, the tradition strengthens spiritual values through prayers and expressions of gratitude to Allah SWT. From the perspective of Islam Nusantara, Tedak Siten reflects a harmonious acculturation between local culture and Islamic teachings without contradicting the principle of monotheism. The implications of this study indicate that local traditions can be utilized as contextual learning resources in Islamic education while also serving as a means of preserving valuable cultural heritage. Therefore, Tedak Siten remains relevant not only as a tradition but also as a medium for character building and strengthening religious values in society.

The rapid development of information and communication technology in the digital era has brought massive disruptions to all aspects of human life, including the educational paradigm and societal morality. Generation Z, as digital natives who grow up alongside these technological advancements, faces significant vulnerabilities regarding character degradation and moral decadence due to boundless exposure to global information. This research aims to critically analyze the strategic role of Islamic Religious Education in shaping and fortifying the character of Generation Z amidst the complexities of the digital landscape. The method used in this study is a qualitative literature review, which systematically synthesizes and analyzes twenty relevant academic sources. The findings indicate that Islamic Religious Education serves as an irreplaceable moral compass by internalizing the fundamental values of Tawhid and prophetic ethics. Furthermore, the integration of modern digital pedagogy with classical Islamic traditions, accompanied by the teacher's role as a moral exemplar (mu'addib), is crucial for effective character building. In conclusion, a collaborative educational ecosystem involving the family, school, and society is mandatory to ensure the continuous moral resilience of the younger generation in facing future technological disruptions.

This study addresses the problem of how the values of akhlaqul karimah (noble character) contained in Bakr bin ‘Abdullah Abu Zaid’s Ḥilyatu Ṭālib al-‘Ilmi can be internalized within the framework of Islamic philosophy of education. The significance of this topic lies in the urgent need to strengthen character education in Islamic institutions in the digital era, where the erosion of moral values is increasingly evident. The objective of the research is to examine the integration of Ḥilyatu Ṭālib al-‘Ilmi’s values with the fundamental concepts of Islamic philosophy of education, offering both theoretical enrichment and practical guidance for contemporary Islamic education. This study employs a qualitative library research approach, analyzing primary sources (the book itself and classical references) and secondary literature through philosophical-hermeneutical analysis. The findings reveal that the book emphasizes key virtues such as sincerity, humility, perseverance, discipline, respect for teachers, and intellectual selectivity. These align with the ontological view of humans as rational and moral beings, the epistemological principle that knowledge is acquired through both revelation and disciplined inquiry, and the axiological aim of forming socially responsible and ethically upright individuals. The study concludes that internalizing Abu Zaid’s adab framework provides a timeless model for Islamic character education. Theoretically, it enriches the discourse on Islamic educational philosophy by bridging classical wisdom with contemporary challenges; practically, it offers actionable guidance for educators, students, and institutions in nurturing morally grounded and intellectually robust learners.  

This study aims to examine the quality of assessment instruments in educational research through a literature review approach. The focus of this study includes the analysis of validity, reliability, item difficulty level, and item discrimination index as the main indicators in determining instrument quality. This research employs a literature review method by examining various relevant scientific sources published within the last five years. The findings indicate that validity plays a role in ensuring the accuracy of the instrument in measuring the intended construct, while reliability refers to the consistency of measurement results. In addition, the difficulty level provides an overview of item characteristics, and the discrimination index functions to differentiate students' abilities. These four aspects are interrelated and serve as the foundation for producing accurate and effective assessment instruments. The implications of this study suggest that comprehensive instrument testing is essential to improve the quality of educational evaluation and to support appropriate decision-making in the field of education.

Digital transformation has significantly changed the educational paradigm, including within formal schools based in pesantren. This study aims to analyze the challenges faced by teachers and identify strategies for dealing with digital transformation in the pesantren environment. This research uses a qualitative approach with a library research method, analyzing various scientific literatures and relevant theoretical studies. The results indicate that the main challenges for teachers include limited digital literacy, a lack of structured training, infrastructure constraints, and resistance to change due to concerns about the degradation of traditional values. Strategies identified to overcome these challenges involve increasing teacher competence through the TPACK  framework, implementing blended learning models, and integrating Islamic values into technology use. This study concludes that successful digital transformation in pesantren-based schools depends on the teacher's ability to balance technological innovation with the preservation of the pesantren's traditional characteristics and moral values.

Many symptoms appear as signs of moral decline such as free association, violence, crime, and other deviant and reprehensible behavior. Some of the impacts that have been seen include the lack of children's ability to communicate, wanting everything instant without having to know the process, having an egotistical character and many more. This then needs to be realized that it is the responsibility of parents, educators, society, even the nation and state to protect children, especially in the field of morals and character. Here, teachers have a major role in shaping students' character through role models, cooperation between teachers, and positive behavioral habits. In shaping the character of students who are moral, this study identifies effective curriculum management strategies, such as the development of relevant syllabuses, the use of interactive teaching methods, and ongoing teacher training. In addition, this journal emphasizes the importance of collaboration between stakeholders, including teachers, supervisors, parents, and communities, as well as the use of information technology to improve the quality of Islamic religious education. And the implementation of effective strategies for Islamic Education teachers instills leadership character, honesty, and noble morals in students. So it can be concluded that the environment and rapid technological developments have a high influence on students' character, thus causing a decline in students' character, especially in terms of morals and ethics.

This study aims to analyze the concepts of leadership and Islamic educational policy and their relationship to improving the quality of education. The study employed a qualitative approach with library research, drawing on relevant books, scientific journals, and official documents. Data collection was conducted through documentation studies, while data analysis employed content analysis. The results indicate that Islamic educational leadership is a key factor in the success of educational institutions. Leadership is not only defined as the ability to influence and direct, but also as a mandate that carries moral and spiritual responsibility. Furthermore, Islamic educational policy serves as a strategic instrument in directing the implementation of education to align with established goals. This policy is not merely administrative in nature but also embodies normative Islamic values ​​oriented toward the development of character, spirituality, and intellectual development of students. Leadership and Islamic educational policy have a complementary relationship. Effective leadership will result in appropriate and implementable policies, while good policies require strong leadership to ensure optimal implementation. Therefore, strengthening leadership and developing adaptive and sustainable Islamic educational policies are crucial steps in realizing quality Islamic education.

Pantun, as a form of traditional oral literature, plays a crucial role in the development of regional literature learning and character education. This study aims to analyze the application of pantun as a learning medium capable of revitalizing students' character values ​​in the modern era. The study was conducted through a literature review of several relevant scientific articles, including those by Purnama et al. (2023), Andayani (2024), Yoga (2024), and Rozani (2025), all of which discuss the relationship between pantun, learning, and character development. The analysis shows that pantun contains character values ​​such as religiosity, honesty, responsibility, courtesy, hard work, and love of country. Through pantun reciprocal activities, the creation of thematic pantun, and the integration of pantun into a local wisdom-based curriculum, regional literature learning can be an effective means of developing polite, creative, and cultured personalities. The application of pantun in the classroom not only strengthens appreciation for regional literature but also serves as a concrete strategy for revitalizing national character. Thus, pantun is no longer merely a legacy of oral tradition, but rather an instrument for moral and cultural education relevant to the needs of 21st-century education.    

The Amaliyah Ramadhan Program is a religious activity carried out to instill spiritual values ​​while increasing the social awareness of students. This activity serves as a means of character development through various worship and social activities during the month of Ramadan. The implementation of a targeted program is expected to be able to form an attitude of empathy, togetherness, and concern for the surrounding community. This study aims to describe the implementation of the Amaliyah Ramadhan Program in increasing the social awareness of students at Pondok Trensami Kwangsan Sedati, Sidoarjo. The method used is the Asset Based Community Development (ABCD) approach by utilizing the potential and assets owned by the Islamic boarding school community. The stages of the activity include discovery (identifying potential), dream (formulating program expectations), design (planning activities such as tadarus, studies, sharing takjil, and charity), and destiny (program implementation and evaluation). The results of the activity indicate that the Amaliyah Ramadhan Program is able to increase the social awareness of students as demonstrated through active participation in sharing activities, attitudes of mutual assistance, and increased awareness to care for the surrounding community. This program also strengthens the values ​​of togetherness and social responsibility within the Islamic boarding school environment.

Nutritional problems among children under five remain a public health concern in Indonesia, including in the working area of Semitau Public Health Center, Kapuas Hulu Regency. Nutritional status is an important indicator in assessing child growth and development. Nutritional disorders such as undernutrition, severe undernutrition, and stunting may have long-term impacts on health, cognitive development, and productivity. Therefore, regular monitoring of nutritional status is necessary to determine the nutritional profile of children under five in the Semitau Public Health Center area. Objective: This study aimed to describe the nutritional status of children under five based on Weight-for-Age (W/A), Height-for-Age (H/A), and Weight-for-Height (W/H) indicators, as well as to describe the characteristics of mothers and children. Methods: This study used a descriptive method with a retrospective approach. Data were obtained from the recap of child weighing results in March 2025 in the working area of Semitau Public Health Center. The study population consisted of 395 children aged 0–59 months, with 351 children meeting the inclusion criteria selected using total sampling technique. Data were analyzed univariately to obtain the frequency distribution of nutritional status. Results: Based on W/A, 77% of children had normal nutritional status, 13.5% were undernourished, 6.1% were severely undernourished, and 1.0% were overweight. Based on H/A, 62.1% were normal, 20.8% were stunted, 11.5% were severely stunted, and 1.8% were tall. Based on W/H, 76.4% had normal nutritional status, 7.9% were undernourished, 2.0% were severely undernourished, 3.1% were overweight, and 2.6% were obese. Conclusion: The majority of children under five in the Semitau Public Health Center area had normal nutritional status. However, the stunting prevalence of 32.3% remains high according to WHO classification. Strengthening nutritional monitoring through integrated health posts and providing parental education on balanced nutrition are recommended.

The routine prayer recitation activity with teenagers in Jatikalang Village, Krian, Sidoarjo, essentially arose from the need for moral development among teenagers amidst today's increasingly complex and externally influenced lives. Through this activity, it is hoped that teenagers can become closer to religious values ​​without feeling patronized, as the activities are simple and relevant to their daily lives. Furthermore, a sense of community among teenagers is fostered, becoming more than just a form of worship but also a positive gathering space. The implementation itself uses an Asset-Based Community Development (ABCD) approach, emphasizing existing community potential, such as the role of administrators, youth involvement, and available village facilities. The activity is relatively simple, starting with an opening and reciting prayers, rowi Diba' (the prayer of the Prophet), mahalul qiyam (the prayer of the Prophet), and closing with a short sermon (kultum) usually containing light but impactful messages. These activities are beginning to show changes: teenagers are becoming more active, a sense of togetherness is growing, and good habits such as discipline, mutual respect, and responsibility are gradually emerging. Furthermore, this activity serves as an alternative to prevent teenagers from getting caught up in less beneficial activities. There are still challenges, particularly with fluctuating attendance and the strong influence of the external environment. However, if maintained and developed consistently, this activity has great potential to become a platform for social and spiritual development for youth. Overall, this sholawat routine is quite effective in developing religious character and strengthening social ties within the community.

Early Childhood Education (PAUD) or Kindergarten (TK) is an important level of education in building the foundations for children's overall development, covering aspects of religious and moral values, physical-motor skills, cognitive skills, language, social-emotional skills, and the arts. The development of PAUD/TK currently shows a positive trend, as seen in the increasing public awareness, number of institutions, and participation of children aged 4–6 years. However, challenges still arise, such as limited facilities and infrastructure, variations in educator competence, differences in access to services between regions, and the need for stimulation at home. Competition among early childhood education institutions is quite fierce, driving innovation in learning quality, teacher competence, facilities, and flagship programs. In this context, marketing management plays a strategic role in building the institution's image, conveying information about educational services, identifying community needs, and increasing the institution's competitiveness in an ethical and sustainable manner. TK Muslimat NU Pakembaran, as a religious-based PAUD institution, plays an important role in developing children's development and instilling Islamic values. Although the marketing strategy is still simple and predominantly based on a familial approach and word-of-mouth promotion, these efforts are effective in building community trust and loyalty. In the future, strengthening a more systematic marketing management can increase competitiveness, expand the reach of information, and support the sustainability of the institution in providing quality, religious, and character-building early childhood education services.

The integration of Artificial Intelligence (AI) into religious education systems has become an increasingly pressing topic amidst the global digitalization wave. This study aims to map the scientific landscape, growth trends, and conceptual structure of research regarding the application of AI in Islamic Education. Employing a bibliometric analysis approach assisted by the R-package Biblioshiny software, this study analyzed 30 selected documents published between 2018 and 2025. The results indicate that this topic is a rapidly emerging research field, characterized by a high annual growth rate of 51.12%. A significant surge in publications was identified starting in 2023, strongly correlating with the emergence of generative AI technologies. Geographically, Indonesia dominates the global contribution map as the most productive and most cited country, far surpassing other nations. Thematic analysis reveals that current research focus centers on the use of ChatGPT in higher education and the development of intelligent technologies for Quran memorization. This study concludes that although still in its nascent stage, the integration of AI in Islamic education holds immense potential but requires broader international research collaboration.

This study was conducted at Istiqlal Delitua Private Vocational School entitled "Islamic Religious Education Teachers' Strategies in Improving Students' Spiritual Intelligence at Istiqlal Delitua Private Vocational School" which was motivated by the spiritual attitudes of students at Istiqlal Delitua Private Vocational School which were not good enough. The purpose of this study was to determine the strategies used by Islamic Religious Education teachers in improving the spiritual intelligence of students at Istiqlal Delitua Private Vocational School. This study used qualitative research, with a phenomenological methodology and used several data collection techniques, namely observation, interviews, and documentation, data analysis stages, namely Data Reduction, Data Display, Conclusion Drawing/Verification. The results of the study showed that the strategies applied by teachers in educating students' spiritual attitudes were by habituating students such as getting them used to discipline, getting them used to caring for the environment, getting them used to reading prayers before starting learning, getting them used to greeting teachers, and getting them used to reading the Qur'an. In addition, teachers employ strategies for providing advice and reprimands, such as instilling good values, providing advice and guidance, and administering punishments to students. All of the educational methods employed by Islamic Religious Education teachers at the school are beneficial and are expected to instill spiritual values ​​in students during the learning process, both inside and outside the school environment.

This study examines the integration of religious moderation values in Islamic Religious Education (PAI) and its impact on students’ religious tolerance in public junior high schools in Padangsidimpuan City. The research is based on the need to foster tolerance, mutual respect, and harmonious coexistence among students from diverse religious and social backgrounds. Using a qualitative field research approach, the study was conducted in several public junior high schools. Data were collected through interviews, observations, and documentation involving principals, PAI teachers, and students. Data analysis followed the stages of data reduction, data presentation, and conclusion drawing, with validity ensured through triangulation. The findings reveal that religious moderation values have been integrated into the planning, implementation, and evaluation stages of PAI learning. Teachers incorporate key values such as tolerance, justice, moderation, deliberation, equality, and anti-violence into both teaching materials and classroom practices. This integration has led to positive outcomes, including increased mutual respect among students, reduced conflicts, and a more harmonious learning environment. Overall, PAI learning plays a significant role in shaping students’ character, promoting moderate attitudes, and strengthening religious tolerance in a diverse school setting.

. Studies on the use of a digital storybook for teaching English to young learners have been abundant; however, the integration of independence values into the story for elementary school students in Indonesia has received limited attention. Independence is one of the characters that educate young learners to become responsible and self-reliant. This study aims to design a digital storybook that integrates independence value into English language learning materials for fifth-grade students. Using a qualitative Design-Based Research (DBR) approach, this study employed a design framework as the main research instrument, derived from character education theory, Teaching English to Young Learners (TEYL), and multimedia learning theory. Data were collected through the analyses of curriculum policies, English textbooks, children’s literature, character education, and multimedia learning. This study produced a digital storybook entitled Lisa Can Do It, which can be expected to become a medium to learn English and at the same time educate children about independence value. Findings indicate that character-based digital storybooks demonstrate the potential to integrate language learning with character education, providing a foundation for the design and implementation of digital learning materials integrated with character in English language education in elementary schools. Further research should focus on the implementation of the product to evaluate its impact on student learning outcomes.

Abstract. Nutritional problems and low levels of healthy food literacy remain significant challenges in rural communities. The utilization of functional foods derived from locally available ingredients represents a strategic approach to improving community health quality. This community engagement program aimed to enhance the knowledge and skills of residents—particularly housewives and adolescents—through education and hands-on training in the production of banana–sappan wood yogurt as a nutrient-dense functional food alternative. The program was conducted on January 10, 2026, in Pabuaran Village, Serang Regency, using an educational and participatory approach. Activities included the delivery of educational materials on functional foods and the health benefits of probiotics, as well as a practical demonstration of yogurt preparation. Program evaluation was carried out through observation of participant engagement and interactive discussions. The results indicated that participants were able to successfully follow all stages of yogurt production and demonstrated high enthusiasm for the use of local ingredients as healthy food alternatives. The resulting product exhibited acceptable sensory characteristics and an appealing appearance. This activity contributed to improved nutritional literacy and food processing skills and demonstrated potential to support household-level food self-reliance.  

Menstrual cycle irregularities are a prevalent reproductive health issue among adolescent girls, often linked to dietary imbalances that contribute to hormonal disruption and nutrient deficiencies. This study aimed to analyze the relationship between dietary patterns and menstrual cycles among female students at Ambassador High School. A cross-sectional design was employed with stratified random sampling, involving 30 female students. Data were collected using structured questionnaires covering dietary patterns (frequency, food types, nutritional intake, and eating habits) and menstrual cycle characteristics (regularity, duration, and complaints). The Chi-Square test was used to assess associations between variables at a significance level of p < 0.05. Results indicated that 56.7% of respondents had unbalanced diets characterized by high fast-food consumption, low fruit and vegetable intake, and frequent meal skipping. Menstrual cycle irregularities were reported in 60% of respondents. Statistical analysis revealed a Chi-Square value of 4.420 with a p-value of 0.035, confirming a significant relationship between diet and menstrual cycle. Cross-tabulation showed that 76.5% of students with unbalanced diets experienced irregular cycles compared to 38.5% with balanced diets. These findings highlight the importance of nutrition education and healthy food provision in schools to support adolescent reproductive health.