Publication Search

79,575 articles from 739 journals · 2,111 citations tracked

Showing 2261-2280 of 2,309

Analytics

Dian Purnama Sari; Dyah Triwidiyantari; Sheli Riani

Jurnal Riset Rumpun Ilmu Kesehatan 2022 Pusat riset dan Inovasi Nasional

The attitude of the bride and groom is a form of active community participation in premarital health checks. The bride and groom are expected to be able to carry out activities in order to improve health status because. This study aims to assess the relationship between perceptions, knowledge, and awareness, about premarital health with premarital examination attitudes. The research design used is Crosssectional. Collecting data using a questionnaire that is served and analyzed using Multiple Regression. The sampling method used is probability sampling. The data quality test used is a validity test using Corrected Item Total and a reliability test using Cronbach Alpha. To test the hypothesis in this study, the researcher used F test. The results of this study indicate that the variables of perception, and awareness have an influence on premarital examination..

Ega Arsita; Agus Tripriyono

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

The study aims to analyze the influence of Application System E-Filing against obedience must tax with socialization taxation and understanding the internet as variable moderation. research data was obtained from a questionnaire (primary) distributed to Must North Sumatra I Medan DJP Tax with the use method of convenience sampling. Population study is must personal Tax North Sumatra I Medan DJP. Sample used in research this as many as 50 respondents. The questionnaire was tested using a validity test and a reliability test before the research. Test assumptions classic used are the normality test, multicollinearity test, heteroscedasticity test, and linearity test. The hypothesis test used is simple linear regression and Moderated Regression Analysis. Research results show that implementation of system E-Filing has an effect significant to obedience must tax, socialization taxation strengthens the application of system e-filing to obedience must tax, and internet understanding strengthens the application of system E-Filing against obedience must tax.

Dwi Ayu Puspitasari

Jurnal Visi Manajemen 2022 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Penelitian ini dilakukan pada Bandara Internasional Jenderal Ahmad Yani Semarang, yang bertujuan untuk menganalisis dan menjelaskan pengaruh kualitas pelayanan pegawai terhadap kepuasan penumpang. Data penelitian diperoleh melalui kuesioner dan wawancara. Sampel yang digunakan dalam penelitian sebanyak 100 responden. Hasil penelitian diharapkan dapat memberikan informasi yang berguna bagi pihak pengelola maupun kepuasan penumpang. Data yang diperoleh diolah menggunakan analisis deskriptif dan analisis statistik kuantitatif. Analisis kuantitatif menggunakan analisis regresi berganda untuk mengetahui pengaruh variabel independent terhadap variabel dependent, uji model, uji hipotesis namun sebelum dilakukan uji tersebut dilakukan dahulu uji validitas dan uji reabilitas. Hasil analisis regresi menunjukkan bahwa peningkatan kualitas pelayanan terhadap kepuasan penumpang dimana hasil tersebut mempunyai nilai korelasi determinasi R2 square sebesar 0,633. Berdasarkan hasil tersebut dapat disimpulkan bahwa perlu adanya peningkatan tangible dan responsiveness untuk meningatkan kepuasan penumpang

Muhammad Nurhadi

Jurnal Visi Manajemen 2022 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

       Penelitian ini bertujuan untuk menganalisis pengaruh variable Kualitas layanan dan Fasilitas terhadap Loyalitas pelanggan di Patra Semarang Hotel & Convention. Jumlah responden adalah sebanyak 90 responden. Pengukuran dalam kuesioner menggunakan skala likert. Metode analisis data menggunakan Output Program SPSS Statistics versi 16.0 for windows. Hasil pengujian terhadap hipotesis, menunjukkan bahwa variable Kualitas layanan berpengaruh positif dan significan terhadap Loyalitas pelanggan dengan dimensi Kehandalan ( Reliability ) yang paling dominan terhadap Loyalitas pelanggan dengan hasil penghitungan rata – rata variable responden di perolehhasil 4,30, dari indicator Patra Semarang Hotel & Convention handal dalam memberikan pelayanan dengan segera dan memuaskan. Pengaruh Kualitas layanan terhadap Loyalitas pelanggan di Patra Semarang Hotel & Convention perlu di tingkat kandan di maksimalkan, sikap ramah tamah karyawan dan memberikan rasa aman kepada pelanggan serta meningkatkan semua aspek fasilitas baik bentuk fisik maupun non fisik yang nantinya akan berpengaruh pada semakin banyaknya pelanggan sehingga juga akan berimbas pada kesejahteraan karyawan.

Sutrisno K.Djawa; La Saudin

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

The purpose of this study is to assess the impact of different components of the green marketing mix. Specifically, the impact of green product, green pricing, green location, and green advertising on Armour Coffee purchase intentions in Maros Regency. The data utilised in this study was collected from 63 customers who had previously made purchases at the Armour Coffee location in Maros and was rigorously tested for validity, reliability, and classical assumptions. Data was collected via purposive sampling, and the results were analysed using multiple linear regression aided by the Statistical Package for Social Sciences (SPSS). Three of the five hypotheses analysed have empirical evidence to support them. Empirical results reveal that eco-friendly product and eco-friendly location qualities are favourably connected with purchase intention, whereas no significant influence is detected in regard to eco-friendly pricing and eco-promotions.

Daryaswanti, Putu Intan; Kadek Yoga Dwipranata; Ni Wayan Deani

Jurnal Kesehatan Medika Udayana 2022 Sekolah Tinggi Ilmu Kesehatan Kesdam IX/Udayana

Background: Diabetes Mellitus is a degenerative disease caused by changes in lifestyle such as diet can play a role in increasing blood glucose levels. This change in lifestyle is due to a lack of patient knowledge about DM management, leading to failure in DM management and complications for type II DM. The purpose of this study to determine the level of knowledge of Type 2 Diabetes Militus patients in RSUD Wangaya Kota Denpasar. Method: The method used in the study is to use descriptive methods. The study population was patients visiting the Wangaya Hospital Polyclinic in Denpasar City with medical diagnosis of type II DM. The research sample of 30 respondents with purposive sampling. The data obtained from the questionnaire that had previously been tested for validity and reliability. Then the data is analyzed univariately to see the patient demographic characteristics and is presented in the frequency distribution. Results: the results of the study obtained the level of patient knowledge about management of Type 2 DM (73.3%) in either category. When viewed by the DM management component, the patient's knowledge of DM (63.3%) is sufficiently knowledgeable, the patient's knowledge of diet (63.3%) is good, the DM patient's knowledge of medicine (90.0%) is well-informed and knowledgeable DM patients about physical exercise (60.0%) lack knowledge. Conclusion: knowledge of type II DM patients about DM management as a whole is well known, but when elaborated the components of DM management which consist of the concept of disease from type II DM, diet, medication and physical exercise are not fully well known.Keywords: Type 2 diabetes mellitus; DM management; Knowledge

Sudarti Sudarti

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

This research aims to find out whether partially and simultaneously there is a positive and significant influence between e-service quality and e-satisfaction on e-loyalty among customers of the Shopee buying and selling site in Purworejo. The data source uses a questionnaire. The population in this study are customers who have purchased more than 3 times on the Shopee buying and selling site in Purworejo. The sampling technique used was purposive sampling. The sample used was 30 people. The data analysis techniques used are validity test, reliability test, multiple regression analysis, coefficient of determination, t test and F test. The results of the validity test prove that all the statement items for the variables e-service quality, e-satisfaction and e-loyalty show a Pearson correlation value of more than 0.3. The results of the reliability test show that the Cronbach's alpha value for the e-service quality, e-satisfy action and e-loyalty variables is more than 0.70. The results of multiple linear regression analysis show: a) a constant of 0.672; b) b1 value of 0.122; c) b2 value of 0.743. The results of the coefficient of determination show an AdjustedRsquare value of 0.953. This means that e-service quality and e-satisfaction contribute 95.3% to e-loyalty. The t test results show: a) the t value of the e-service quality variable is greater than t table (2.370 > 1.699) or a sig value of 0.025 (p < 0.05); b) the tcount value of the e-satisfaction variable is greater than ttable (3.747 > 1.699) or the sig value is 0.001 (p < 0.05). The results of the F test show that the F value is 292.628, which is greater than 4, and the sig value is 0.000 (p < 0.05). 

Murtafingah Murtafingah

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

The aim of this research is to analyze the influence of compensation and competency on teacher performance at SD Muhammadiyah Kutoarjo. The population of this research is Permanent Foundation Teachers (GTY) who work at SD Muhammadiyah Kutoarjo. The sample used with a saturated sampling technique was 26 people. This research uses data analysis methods, namely: Likert scale, validity test, reliability test, simple linear regression analysis, coefficient of determination, t test and f test. Based on the research carried out, the results of the regression equation Y = 2.612 + 0.599 (X1) + 0.486 (X2). This means that if the value of the compensation and competency variables in the research object is equal to zero, then the level or magnitude of the teacher performance variable is 2.612. The results of the analysis of the coefficient of determination explain that 63% of compensation and competency variables contribute to teacher performance. Meanwhile, the remaining 37% is influenced by other variables that were not researched, such as ability, motivation, leadership, organizational relationships, and so on. The results of the partial hypothesis test (t test) explain that the compensation variable has a positive and significant effect on teacher performance, while the competency variable does not have a positive and significant effect on teacher performance. The results of simultaneous hypothesis testing (f test) produce a positive and significant influence between compensation variables and competency variables on teacher performance. 

Afriyanti Afriyanti

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

This study aims to determine the effect of the quality of subsidized urea fertilizer on consumer satisfaction of PT. Pupuk Sriwidjaja at UD. Main Kutoarjo. This study uses data collection techniques and surveys with questionnaires as well as literature study. The sample used with simple random sampling technique, amounting to 60 people. The related variable in this study is the quality of subsidized urea fertilizer on consumer satisfaction of PT. Pupuk Sriwidjaja Palembang at UD. Utama Kutoarjo with a simple correlation analysis method. The data analysis technique used in this study used a Likert scale to measure respondents' opinions and test instruments to test the instruments that were compiled. The test instruments used are validity test, reliability test, correlation coefficient, simple linear regression, coefficient of determination, and partial test (t test). Simple linear regression test results.Based on a simple linear regression test, it can be seen that the fertilizer quality variable increases by one unit, it will be followed by an increase in the farmer satisfaction variable, namely 0.226 which has a significant value in a positive direction, so it can be said that the direction of the influence of the X variable on Y is positive. The result of the coefficient of determination shows the R2 value of 0.124, which means that the contribution of the variable consumer satisfaction is 12.4% while the rest is influenced by other variables not examined, such as fertilizer allocation and prices. The results of the t-test obtained that the t-count value is greater than t-table (2.865 > 2.0017), then the null hypothesis which states that there is no positive and significant effect between fertilizer quality on farmer satisfaction is rejected and the working hypothesis (Ha) which states that there is a positive and significant influence between the quality of fertilizer on farmer satisfaction is accepted. 

Wuri handayani

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

This research aims to analyze "The Influence of Distribution Channels on the Sales Volume of Purebred Chicken Eggs from Wijaya Kusuma Farm, Megulung Kidul Village, Pituruh District, Purworejo Regency". This research uses data collection and survey techniques using questionnaires and literature study. The sample used purposive sampling technique. The variables related to this research are distribution channels on sales volume using a simple linear regression analysis method. All statements were tested using validity and reliability tests which had a correlation > 0.300 (valid) and had an alpha coefficient > 6.0 (reliable). Based on a simple correlation, it shows that the relationship between the distribution channel variable and the sales volume variable is 0.591, meaning that the distribution channel variable has a moderate relationship with the sales volume variable. The simple regression equation Y = 16.078+ 0.341X results in a constant of 16.078. Analysis of the coefficient of determination shows that the contribution results from distribution channel variables are 15.3% and 84.7% are influenced by other factors. The t test shows that H1 the distribution channel variable partially has a positive and significant influence on the sales volume variable. This is indicated by thitung being greater than ttabel(2.787 > 2.016) and a significant level of (0.008 < 0.05).  

Anggraheny Nirmala Jati

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

Passenger satisfaction is the main goal in a business or business, especially sea transportation services. To achieve passenger satisfaction, of course, there are many important aspects that must be met by service providers. Aspects that must be met include the completeness of the ship's facilities and timeliness. The related variables in this study are the completeness of ship facilities and timeliness of passenger satisfaction on PT. Marina Logistik Sejahtera with multiple linear regression analysis method. All statements were tested with validity, reliability and had a correlation > 0.300 (valid) and had an alpha coefficient > 0.6 (reliable). From the calculation of the coefficient of determination, the value of Adjusted "R square" is 0.746 or 74.6% . It can be concluded that the completeness of ship facilities and timeliness have an effect of 74.6% on the satisfaction of ship passengers. The t test for the X1 variable shows that tcount > t table (6.709> 1.66071) with a sig value of (0.000 <0.05). In the t-test of the completeness of ship facilities and timeliness have an effect on satisfaction. ship passengers. While the results of the simultaneous test of the variables completeness of ship facilities and timeliness have a significant effect, it is proven that F count = 146.546 > f table = 1.77 by obtaining a sig value of (0.000 < 0.05) on ship passenger satisfaction, meaning that, the more complete ship and ship facilities are always on time making passengers feel satisfied using the transportation services provided by PT. Marina Logistik Sejahtera Balik 

Cynthia Wibowo; Elyzabeth Wijaya; Agus Susanto; Susanto Susanto

Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health 2021 Program Studi DIII Rekam Medis dan Informasi Kesehatan

It is important that companies attract and retain employees. The human resource is important for company in achieving the goal. Employees who feel engaged have high levels of involvement and satisfaction. The employees are said to be engaged when they have passion, commitment and the willingness to expend their effort to help the employer in achieving the goals. One of the ways to keep employee productivity is through employee engagement. The organizational effectiveness will be realized if the employees who perform assigned duties are willing to engage in activities. The leader should make employees feel comfortable in doing the job. Research design used in this research is descriptive research design and correlational research design. Research methods which used are descriptive statistic analysis, validity and reliability test, normality test, coefficient correlation, coefficient of determinant, simple linear regression analysis and Z testing. The conclusion of this research is there is impact transformational leadership style towards employee engagement. The conclusion is proved with Z test. The calculation of Z test shows that Zcount (10.13) is higher than Ztable (1.96). The alternative hypothesis is accepted and null hypothesis is rejected. Coefficient of correlation is 0.896. It shows that there is strong and positive relationship between variables. Coefficient of determination is 80.3%. It shows that employee engagement can be explained by transformational leadership style in 80.3% while the remaining in 19.7% can be explained by other factors.

Cynthia Wibowo; Elyzabeth Wijaya; Agus Susanto; Susanto Susanto

Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health 2021 Program Studi DIII Rekam Medis dan Informasi Kesehatan

It is important that companies attract and retain employees. The human resource is important for company in achieving the goal. Employees who feel engaged have high levels of involvement and satisfaction. The employees are said to be engaged when they have passion, commitment and the willingness to expend their effort to help the employer in achieving the goals. One of the ways to keep employee productivity is through employee engagement. The organizational effectiveness will be realized if the employees who perform assigned duties are willing to engage in activities. The leader should make employees feel comfortable in doing the job. Research design used in this research is descriptive research design and correlational research design. Research methods which used are descriptive statistic analysis, validity and reliability test, normality test, coefficient correlation, coefficient of determinant, simple linear regression analysis and Z testing. The conclusion of this research is there is impact transformational leadership style towards employee engagement. The conclusion is proved with Z test. The calculation of Z test shows that Zcount (10.13) is higher than Ztable (1.96). The alternative hypothesis is accepted and null hypothesis is rejected. Coefficient of correlation is 0.896. It shows that there is strong and positive relationship between variables. Coefficient of determination is 80.3%. It shows that employee engagement can be explained by transformational leadership style in 80.3% while the remaining in 19.7% can be explained by other factors.

Wie Shi Sudjud

Jurnal Manajemen dan Ekonomi Bisnis 2021 Pusat Riset dan Inovasi Nasional

This research was conducted at PT Fajar Indah Anindya Medan. The level of work discipline that can be seen from the delay and absence of employees. Job promotion systems that are still based on seniority are not based on work performance and employee discipline. Punishment that has not been resolute to employees. The population and sample in this study were 42 employees. The sampling technique used is saturated samples Data collection techniques are pembainigain kueisoner, interviews and documentation studies. Data analysis uses validity and reliability test, classic assumption test, multiple linear regression analysis, determinant coefficient and hypothesis testing.Conclusions in the study that simultaneous job promotion and punishment affect the work discipline of employees of PT Fajar Indah Anindya Medan. Partially, job promotion influences the work discipline of PT Fajar Indah Anindya Medan employees. Partially punishment affects the work discipline of PT Fajar Indah Anindya Medan employees. The magnitude of the determination coefficient that the adjusted R Square value is 0.502 means that promotion and punishment can explain employee discipline at 50.2% and the remaining 49.8% (100-50.2) influenced by other variables outside of this study such as: compensation, leadership and supervision of work and so on

Ika Pratiwi

Jurnal Pengabdian Masyarakat Waradin 2021 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This  research   was  conducted   at  Nostalgia   Restaurant   The  Sidji  Hotel Pekalongan which aims to analyze and explain the influence of food product quality and service on guest satisfaction  which is experiencing  poorly good conditions including color, appearance, portion, tecture, temperature and level of maturity of a food  product  not in accordance  with  guest  expectations  and  there  are some infrastructure services that do not meet the standards in providing services to guests. The research data were obtained through questionnaires and interviews. The sample used in the study was 100 respondents. The research results are expected to provide useful information for the manager and guest satisfaction. The data obtained were processed   using   descriptive   analysis   and   quantitative   statistical   analysis. Quantitative analysis uses multiple regression analysis to determine the effect of the independent variable on the dependent variable, model test, hypothesis testing, and however before the test is carried out, the validity and reliability tests are conducted first. The results of the regression analysis show that there is an increase in the quality of food products and services on guest satisfaction. Then the test results of multiple regression analysis show a significant F value, with a correlation value of determination  R2 square of 0.598. This shows that the quality of food products and services significantly affects guest satisfaction together with a close relationship of 59.8%. This shows that to increase guest satisfaction, it is necessary to increase the quality of products, both food and beverages served to guests, as well as excellent service in accordance with guest expectations.

Ahmad Zakaria; Teguh Priadi

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2021 Pusat Riset dan Inovasi Nasional

This research is descriptive research which aims to determine students' interest in participating in extracurricular activities at Nusawungu State Vocational School students. The design used in this research is associative research with descriptive analysis methods. The population is all Class 2 students of Nusawungu State Vocational School, the total population is 279 people. Samples were taken using the Stratified Proportional Random Sampling technique, namely a tiered random sampling method taken from 10% of the total population. So the sample used could be as many as 30 students. The data analysis technique used is descriptive analysis of descriptive data, percentage analysis using a computer application through the SPSS 16 program. Based on the results of validity and reliability tests, all data is declared reliable because the correlation value (Cronbach's Alpha) on average 0.830 is considered good for use. Normality test The data was also declared normal with an Asymp value = 0.974 (p>0.05). Thus, the results obtained can be concluded that students' interest in taking extracurricular sports lessons at the Nusawungu State Vocational School shows the high category with the results obtained being 78.53%.

Dedy Prihananto

Prospect : Jurnal Manajemen dan Akuntansi 2021 STIE Rajawali Purworejo

The objectives to be achieved in this study are as follows To determine the effect of community response on the development of tourist attractions, Peak of Mount Gajah Pandanrejo. Data collection techniques through observation, interviews, questionnaires, documentation, and literature study. Sources of data using a questionnaire. The population in this study is the surrounding community who visit the tourist attraction. The sample used is 50 respondents. Data analysis techniques include Likert scale, validity test, reliability test, simple correlation coefficient, simple linear regression analysis, coefficient of determination, and T test. Based on the results and discussion in the previous chapter, it can be concluded that 1) Pearson Correlation value is 0.785, in the sufficient category (0.600 to 0.799). So it can be concluded that there is a relationship between the community's response to the development of Mount Gajah Pandanrejo tourist attractions, this means that if the community's response is good, tourism development will also increase; 2) The constant value is 4.782, meaning that if the product quality is zero, then customer satisfaction is 4.782, with a value of b = 0.667, meaning that if the public response increases by one point, the development of tourist attractions will also increase by 0.667; 3) The R2 value is 0.617, meaning that the community's response contributes 61.7% to the development of tourist attractions, and the remaining 39.3% is influenced by other factors not examined in this study, such as promotions, discounts, and so on; 4) the results of the t-test indicate the t-value of product quality is 8.785. While the ttable with a sample of 50 people, with a level of significance = 0.05 and a confidence level of 95%, the ttable value is 1.1711. So the value of tcount is greater than ttable (8.785 > 1.7711) or a sig value of 0.000 (< 0.05). 

Asep Solihat; Ida Widyanti

Jurnal Rumpun Ilmu Kesehatan 2021 Pusat Riset dan Inovasi Nasional

Morbili becomes one of the leading causes of death of children under five years. One of the efforts reductions the mortality rate is health promoting through provision of health education on immunization. Mother as a target in this effort is very effective because it has an important role in making health care decisions on children and families. The aim of research was determine the effect of health education on the knowledge morbili’s mothers with children. This type of research has a quasi-experimental research design with pre and post test without control design. Population of this study was 63 mothers with children in RW 10 and 11 Babakan Village of Pakutandang PHC. The sample was 13 participants, while the technique of sampling was using a purposive sampling. Test the validity of the questionnaire ranged from .646-.905 with a .896 reliability. Data collection tool is questionnaire knowledge about morbili. The results of the study, analyzed by t-test showed that before being given health education almost half of participants (46.1%) had knowledge level is less than the average is 8.3, whereas after being given health education almost all knowledge of the participants (76.9%) experienced an increase in average 15.7. So statistically revealed significant difference between the knowledge before and after about morbili in mothers, with ≤ ρ = .000  = .005. Suggestion. Public health centre shoud be increasing the dissemination and promotion of health to mothers who have children on the importance of disease prevention through immunization periodically.

Ahmad Zainudin; Agus Priyadi; Dimas Pamungkas

JURNAL ILMIAH KOMPUTER GRAFIS 2021 UNIVERSITAS STEKOM

After doing research on Singkong Keju D-9 Salatiga, it can be seen that Singkong Keju D-9 Ready to Fried has limitations in its packaging, which is not yet in accordance with the regulatory standards of the State Ministry of Cooperatives and SMEs RI. In addition, it also has a packaging design that is not much different from competing products. Therefore, it is necessary to design a packaging design that is in accordance with the regulatory standards of the Ministry of Cooperatives and SMEs of the Republic of Indonesia and also innovation in packaging design that is able to provide characteristics as a souvenir product typical of the City of Salatiga so that it has an exclusive image on the product and continues to be able to compete against its competitors.The purpose of this study is to describe the effect of packaging design on consumer confidence in buying products based on packaging design and measure the accuracy of the theme of the illustration image on the packaging design of Singkong KejuD-9 as souvenirs typical of the city of Salatiga.The method used is the Research and Development method, starting with (1) potential and problems, (2) data collection, (3) packaging design, (4) packaging design validation, (5) packaging design revision, (6 ) product trials, (7) implementation.The results showed that the packaging design had met the requirements and met the requirements for use, judging from the results of the validation it had Cronbach's Alpha Reliability >=0.6 that the questionnaire used was very reliable.

Salma Egita Fitri Subagyo; Salma Egita Fitri Subagyo; Jojok Dwiridotjahjono

JURNAL ILMIAH EKONOMI DAN BISNIS 2021 LPPM Universitas Sains dan Teknologi Komputer

There are many e-commerce sites that have been present in Indonesia, one of which is Shopee. Shopee is here to provide many attractive offers such as lots of discounts, promos, cashback etc. This can lead to consumptive behavior. This study aims to determine: (1) The effect of advertising on consumptive behavior (2) The effect of conformity on consumptive behavior (3) The influence of a hedonic lifestyle on consumptive behavior in consumptive behavior. The population of this study were users of the e-commerce application Shopee in Mojokerto. In this study using a sample of 100 respondents. The sampling technique is purposive sampling technique with the criteria of women, domicile in Mojokerto, at least 17 years old, have used or purchased goods or services through the Shopee e-commerce application. Data analysis techniques used validity and reliability tests and hypothesis testing using multiple linear regression analysis, t test, f test, and R2 test. The results of this study indicate that advertising has a positive and significant effect on consumptive behavior, conformity has a positive and significant effect on consumptive behavior, the hedonic lifestyle has a positive and significant effect on consumptive behavior, advertising, conformity and hedonic lifestyle together have a positive and significant effect on behavior. consumptiveperilaku konsumtif.