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Tasya Natali Sihombing; Pargaulan Siagian

Jurnal Riset Rumpun Ilmu Pendidikan 2023 Lembaga Pengembangan Kinerja Dosen

This study aims to improve student learning outcomes in mathematics class X MIPA 2 at SMA Negeri 2 Medan using the Group Investigation learning model. This research is a class action research. The subjects of this study were students of class X MIPA 2 with a total of 36 students. This research consisted of two cycles with two meetings in each cycle. Each meeting carried out a test of learning outcomes. Data collection techniques used learning achievement tests, observation sheets and student response questionnaires. Data analysis techniques use data reduction and data exposure. The results of this study indicate that the application of the Group Investigation learning model in mathematics learning can improve student learning outcomes in class X MIPA 2. This increase in learning outcomes can be seen from student contributions during the learning process in the form of student learning outcomes tests, students pay attention to the teacher's explanation, students express opinions , students work with groups, student responses to the use of learning models and the results of observations. The increase in classical completeness on the learning outcomes test I cycle I was 19.44%. Meanwhile, learning outcomes II in cycle I increased to 44.44%. In cycle II, the classical completeness test III of 86.11% increased to 94.44% in the fourth learning achievement test. The observation results showed that in the first cycle it increased from 3.54 to 3.73 in the very good category and the student response to learning using the Group Investigation model in the first cycle was 85% increasing to 90% in the second cycle. It can be concluded that almost all students in class X MIPA 2 gave a positive response and accepted the implementation of the Group Investigation learning model in class X MIPA 2. Based on the results of this study it can be concluded that the Group Investigation Learning Model can improve student learning outcomes in Mathematics Learning at SMA Negeri 2 Medan.

Hesti Cantika; Kristal Eve; Dyah Fawnia

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study is to determine whether there is influence from information technology, task technology fit and transfer of knowledge on HR performance. This research takes the object of PT.Pungkook One Indonesia which is located in Grobogan, which has a total of 100 employees. The sampling technique used is probability sampling technique using random sampling as well as to facilitate researchers in selecting respondents. Methods of data analysis using multiple regression. The results of the study found that there was a significant effect of information technology on the performance of generation X human resources, there was a positive and significant effect of Task Technology Fit (TTF) on the performance of generation X human resources. And there was a significant effect of knowledge transfer on the performance of generation X human resources.

Inka Sri Yunara; Nazori Nazori; Nurfitri Martaliah

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

An understanding of morality as distinguished through legality is found in Kant's moral philosophy. Based on his knowledge, morality is the similarity of nature or behavior to inner provisions or laws, namely what Kant sees as "obligations". Morality is always fulfilled if we obey the law outwardly but because we are afraid of an impact of that law outwardly, but because we know that obeying the law is an obligation. In another part, Kant said that there are two parts of the principle that make human action, such as maxims (maxime) and objective rules. Maxims are teachings that are still running subjectively, which are based on subjective vision and form the basis for action. Despite having a mind, the human being as a subject is an imperfect person, and also has passions, emotions, tastes and so on. Basically (basic values) means that the economy is useful for helping economic implementers (in this case traders) will destroy problems (moral) in their economic practices. In general, the market is interpreted as a meeting place for buyers and sellers in carrying out trading activities. However, along with the increasingly dynamic human life, the form and meaning of the market will become broader. This study uses a qualitative descriptive research type, because it seeks to clarify phenomena or events, people, objects or processes that are relevant to the Morality of Economic Actions of Traders in the Thursday Market. The object of this research is traders in the Thursday River Manau market. This study uses primary data and secondary data. Data obtained by means of observation, interviews, and documentation. The results of this study are that traders on Thursday's market understand how to trade properly, in selling we should have to do a good method and it's better for us to avoid lies that can drown us in bad things in the future.

Siti Hutami Hariati M

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Implementation of Management Control Systems in Improving Employee Work Effectiveness at the National Counterterrorism Agency of the Republic of Indonesia (supervised by Mursalim and Fadliah Nasaruddin). The aims of this study were to determine (1) the adequacy of the management control system (SPM) implementation, and (2) the SPM's role in increasing the effectiveness of the work of employees at the National Counterterrorism Agency (BNPT) of the Republic of Indonesia. This study uses primary data, namely through the distribution of questionnaires. The research methodology used is a qualitative descriptive analysis method. Testing the data using questionnaire answers with a sample consisting of 210 civil servants and TNI/POLRI, 83 PTT and 17 task units of the BNPT of the Republic of Indonesia. Based on the results of the questionnaire testing, it was concluded that the adequacy of the implementation of SPM at the BNPT of the Republic of Indonesia was very adequate. And, the role of SPM in increasing the work effectiveness of employees at the BNPT of the Republic of Indonesia, is very important.

Mila Oktafia; Adiyono Adiyono

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Discipline is a very important thing to instill in a person, especially in a student. Students must be careful to be disciplined in managing time, disciplined in carrying out tasks and obligations, and disciplined in interacting with the kholiq and with fellow creatures. Religious values ​​need to be instilled in children, because religious values ​​themselves involve the concept of divinity, worship, and morals. All of that can be given early on so that these religious values ​​are able to shape the child's personality and can measure strongly and have an influence throughout his life. The approach used in this study is qualitative, in collecting data the authors use the method of observation, interviews, documentation. This research was conducted at MTs Al-Ihsan Tanah Grogot. The objectives to be achieved in this study are: 1) to find out the reality of discipline at MTs Al-Ihsan Tanah Grogot, : 2) to find out the efforts to improve student discipline through the provision of religious values ​​at MTs Al-Ihsan Tanah Grogot. The results of this study are that the discipline in MTs Al-Ihsan is good, this is evident from the results of data presentation and interviews. Whereas in an effort to increase student discipline through deepening religious values, the school has programs or activities that are directed at the subject matter above, namely the habituation of Duha prayer and recitation of the Qur'an which is carried out before the lesson activities begin.

Peri Herdiyana; Apri Budianto; Ferey Herman; S. Nailul Muna Aljamaliah

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

The research was conducted with the aim of knowing the effect of Competence and Knowledge Management on Employee Performance at the Indonesian University of Education, Tasikmalaya Campus. The method used is a quantitative descriptive method. The results of the study show that competence has a positive and significant effect on the performance of Administrative Section Employees of the UPI Tasikmalaya Campus. This means that if the competence of employees increases, the performance of the Administrative Section Employees will also increase. Knowledge management has a positive and significant effect on the performance of Administrative Section Employees of the UPI Tasikmalaya Campus. This means that if knowledge management increases, the performance of Administrative Officers will also increase. Competence and knowledge management have a positive and significant effect on the performance of Administrative Section Employees of the UPI Tasikmalaya Campus. This means that if competence and knowledge management increases, the performance of the Administrative Section Employees also increases.

Asep Abdulah

Jurnal Pendidikan, Bahasa dan Budaya 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine and analyze the effect of empowering teaching staff on work productivity in high school education staff in Tasikmalaya Regency. The research method used in this study is a survey method. The population in this study were all high school education staff in Tasikmalaya Regency. Sampling from the study population was carried out using a total sampling technique, namely as many as 53 education staff. The analysis used is descriptive analysis and simple linear regression. The results of the study show that there is a significant effect of empowering teaching staff on work productivity in high schools throughout Tasikmalaya Regency. Empowerment of employees is an important strategy for organizations to increase the strength and engagement of their employees with the assumption that empowered employees tend to be more efficient in completing work. Thus, the Principal must maintain the empowerment that has been done before and increase empowerment in terms of credibility with employees such as involving employees in planning and decision-making processes.

Muhammad Basyaruddin; Ila Huda Puspita D; Niken Purwidiani; Lilis Sulandari

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

Wedang uwuh spiced nastar made from mocaf is a dry cake made from mocaf flour, eggs, powdered sugar, butter, cornstarch, and wedang uwuh spice powder. This experiment aims to determine, 1) the hedonic quality of wedang uwuh spiced nastar made from mocaf; 2) knowing the nutritional value, include color, shape, aroma, taste, texture, and overall level of preference; 3) the selling price of the wedang uwuh spiced nastar made from mocaf. This experiment was carried out 4 times to find out the best formula for the wedang uwuh spiced nastar based on mocaf according to the criteria. Based on the experimental results of the wedang uwuh spiced nastar are 1) the product of the wedang uwuh spiced nastar had the criteria, namely: light brown in color, yellowish top, hemispherical in shape, smells of spices, has a sweet taste, tastes of spices, has a fine crumb texture; 2) the nutritional content of wedang uwuh spiced nastar made from mocaf per 100 grams were carbohydrates 61.18%, protein 9.16%, fat 5.62%, water content 21.05%, calories 314.5 kcal, antioxidants 96 .81 mg, and a shelf life of 28.5 days band on microbial growth method at a certain time using a temperature of 28oC; 3) the selling price of wedang uwuh spiced nastar made from mocaf is was IDR 24,437 / 250 grams.

Thoriq Afif Ramadhan; Niken Purwidiani; Lucia Tri Pangesthi; Andika Kuncoro Widagdo

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

Pumpkin cereal flakes are cereal in the form of flakes made from pumpkin puree, tapioca flour, sugar and salt. This study aims to determine: 1) the best formula for pumpkin flakes cereal; 2) organoleptic properties of pumpkin flakes cereal which include texture, shape, taste, aroma, color, and level of preference; 3) nutritional content of pumpkin flakes cereal which includes Vitamin A and Test Proximate (water, fat, carbohydrates, protein, and ash); and 4) selling price of pumpkin flakes in packs weighing 34 grams/package. This trial was conducted with three trials to find out the best pumpkin cereal formula that met the criteria. Based on the engineering results for making pumpkin flakes, 1) the formula for chayote squash consists of 100% pumpkin puree, 43% tapioca flour, 3.5% granulated sugar, and 2.5% salt. 2) Pumpkin cereal flakes are brownish yellow in color, have the shape of round flat flakes with intact edges, have a distinctive pumpkin aroma, taste slightly sweet and have a savory taste typical of pumpkin, have a crunchy texture and are well liked by all panelists. 2) The nutritional content of pumpkin flakes per 100 grams contains 102.50 mg of vitamin A, 0.21% water content, 6.79% protein content, 3.04% fat content, 87.93% carbohydrates, and an ash content of 1.36%. 3) The selling price of pumpkin tofu cereal is IDR 6,950 per pack weighing 34 grams.

Aisyah Aisyah; Lilis Sulandari; Nugrahani Astuti; Ita Fatkhur Romadhoni

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

Instant red dragon fruit puree rice is a processed product of seasoned rice added with red dragon fruit puree and then dried. This study aims to determine 1) the effect of adding red dragon fruit puree 2) the interaction effect of the two on organoleptic properties including color, shape, aroma, level of preference for raw instant rice red dragon fruit puree, as well as color, shape, aroma, taste, texture, and preference level of cooked instant rice seasoned with red dragon fruit puree 3) the best product red dragon fruit puree instant rice 4) the chemical content of the best product includes protein, fat, carbohydrates, water and beta-carotene 5) the selling price of the best red dragon fruit puree instant rice. This type of research is an experiment. The independent variable was the addition of red dragon fruit puree (40g, 50g and 60g). Data collection used the observation method through organoleptic tests obtained from 10 trained panelists with instruments in the form of observation sheets in the form of a check list. Data analysis used single analysis of variance (anava) and Duncan's further test with SPSS 17.0. The best product based on organoleptic tests in chemical tests and selling prices using conventional methods. The results showed 1) the addition of red dragon fruit puree had a significant effect on color and the level of preference with (sig: 0.000) instant rice puree raw red dragon fruit and instant rice puree red dragon fruit cooked. 2) Instant red dragon fruit puree rice has no effect on shape, aroma and cooked red dragon fruit puree instant rice has no effect on shape, aroma, taste and texture. 3) the best product is the addition of 50% red dragon fruit puree 4) the content of raw instant rice is higher than the content of cooked instant rice, namely the protein content of raw instant rice is 9.52% and cooked instant rice is 6.90%, the fat content of rice raw instant 4.51% cooked instant rice 3.68%, carbohydrate content of raw instant rice 71.90% and cooked instant rice 52.50%, water content of raw instant rice 12.50% and cooked instant rice 33.10%, and the beta-carotene content of raw instant rice is 56.55%/mg and cooked instant rice is 41.80%/mg. 5) the selling price of instant yellow rice is Rp. 3.726  weight 100 g.

Salsabila Pharamita Magfiroh; Anita Nur Masyia’ah

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Management functions consist of planning, organizing, directing, and controlling. The obstacle that the researchers found was that aviation security officers were confused when dealing with passengers carrying liquids in unlabeled bottles. Therefore aviation security officers need to have the ability to carry out management functions in carrying out their duties and responsibilities to maintain aviation security and safety. The purpose of this study was to determine the implementation of the management function by aviation security officers at Juanda International Airport, Surabaya and to find out the obstacles faced and find solutions in carrying out management functions by aviation security officers at Juanda International Airport, Surabaya. This study used a qualitative method. The research was conducted at Juanda International Airport in Surabaya which was held in May-June 2023. The data collection techniques used were observation, interviews and documentation. To test the validity of the data used by researchers, namely triangulation of sources and triangulation of techniques. Data analysis used is data reduction, data presentation, and conclusions. The results of the study show that aviation security officers carry out management functions including: (1) planning (planning) including objectives, duties and responsibilities of aviation security officers; (2) organizing (organizing) includes human resources, division of tasks, facilities and infrastructure; (3) directing includes communication, development, and guidance; (4) supervision (controlling) includes direct supervision and provision of motivation. The obstacles faced include the lack of aviation security officers at Juanda International Airport in Surabaya, aviation security officers who lack updates regarding the latest SOPs, aviation security officers face the character of passengers. While the solution is that several tasks can be handled by one aviation security officer in multiple ways, refreshing and the supervisor providing information regarding the latest SOP, providing the latest information to passengers.

Cantika Shinta Ardiningtyas; Ita Fatkhur Romadhoni; Ila Huda Puspita Dewi; Any Sutiadiningsih

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

This research is about nastar cakes which have the main raw material as wheat flour substituted with cassava flour to reduce the use of wheat flour and the addition of Moringa leaf powder to increase the nutritional content. The purpose of this study is determine 1) the sensory quality of nastar cake with cassava flour substitution and the addition of Moringa leaf powder 2) nutritional and non-nutritional content based on laboratory tests including protein, carbohydrates, fat, water, ash, vitamin C and antioxidants 3) material costs pineapple cake. This type of research is an experiment. Observation data collection techniques by means of sensory quality tests were carried out by 30 panelists. The independent variables of the research were cassava flour substitution (75% and 100%) and the addition of Moringa leaf powder (3g, 5g and 7g). The dependent variable of the research is sensory quality including shape, color, texture, aroma, and taste. The control variables in this study include the types of materials, equipment and processing techniques. Data analysis used two way anova and Duncan. The results showed 1) there was an effect on the sensory quality of making nastar cakes with substitution of cassava flour and the addition of Moringa leaf powder including color, texture, aroma and taste. 2) there is no effect on the sensory quality of the nastar cake shape because it is influenced by the mold. 3) product that are said to be good may contain nutrition equal to or greater according to SNI 2011 including ash content 1.12%, moisture content 4.93%, protein 6.08%, fat 3.81%, carbohydrates 53.10%, vitamin C 16.55 mg/100g and antioxidants 123.60 mg/100g. 4) the best product has a material cost price of IDR 32,806.

Karningsih Karningsih

Public Service And Governance Journal 2023 Universitas 17 Agustus 1945 Semarang

The government is a bureaucratic organization in public service, so the government bureaucratic organization is the leading organization related to public service. In terms of including government institutions as a locus of research is the Office of Population and Civil Registration, providing services regarding population administration, the most important thing is how to provide assistance and convenience to the community in order to fulfill their needs and interests, especially birth certificates. A quality service provided to the community demands there is an effort from all employees who have competence, because any task carried out by each employee contains an element of service which in turn will affect the quality of services or products from the agency where the employee works which is accepted by the community, and community satisfaction using population services in the form of a certificate birth. The results of the hypothesis test showed a significant relationship between competence and quality of service, with the satisfaction of the people who use population administration services.

Nensi Pratiwi; Niken Purwidiani; Mauren Gita Miranti; Any Sutiadiningsih

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

Pukis cake is a typical Indonesian wet cake with the basic ingredients of wheat flour. The low consumption of local food ingredients by the community, it is necessary to make pukis cakes by utilizing local food ingredients. Wheat can be replaced with local foodstuffs that have a high starch such as purple sweet potato and taro potato. This problem is the aim of this study to determine the sensory quality of purple sweet potato puree pukis cake and taro sweet potato puree which includes color, shape, aroma, texture, taste. Knowing the nutritional and non-nutritional content which includes antioxidants, protein, fat, carbohydrates, ash, and vitamin C, laboratory tests are carried out, and material costs are calculated. Data collection uses the observation method through sensory tests. The result data were processed with the Anova test followed by the Duncan test. The results showed: 1)The sensory quality of purple sweet potato puree pukis and taro sweet potato puree produced products categorized as good (40%:20%). 2)The nutritional and non-nutritional contents of the product are Antioxidants 8.16%, Protein 6.15%, Fat 3.10%, Carbohydrates 56.01%, Ash 1.39% and Vitamin C 16.88 mg. 3) The material cost of purple sweet potato puree pukis cake and taro pure potato cake is known to be IDR 30,920. Research conclusions 1)The product is expressed well in color, aroma, texture, taste. 2)The use of local food ingredients has an effect on adding product nutrition. 3)The cost of making the product is IDR 30,920.

Alya Meivianora; Amelia Tasya; Mita Suryaningsih; Tria Wahyuni; Novita Elisabeth Daeli

Jurnal Inovasi Riset Ilmu Kesehatan 2023 Pusat Riset dan Inovasi Nasional

Asthma is a chronic disease characterized by airway hyperactivity due to inflammation and reversible airflow obstruction. The most common triggers of asthma are allergies (food or inhalants such as dander, dust, pollen), exposure to cold temperatures, and upper respiratory infections. Non-pharmacological therapy can be carried out with the buteyko breathing technique which aims to reduce dyspnea, asthma attacks, wheezing, reduce symptoms of nasal congestion and stop coughing experienced by sufferers. The purpose of this study was to determine the effectiveness of buteyko exercise on dyspnea symptoms in asthma sufferers. The research method used was a pre-experimental one group pretest-posttest to see differences in the dyspnea scale in the intervention group before and after the buteyko exercise. The results of the pre-test and post-test statistics p = 0.025 <0.05 where there were differences in the dyspnea scale after being given buteyko exercises. Prior to the Buteyko exercise, it was shown that 4 respondents (40%) had mild dyspnea, 4 respondents (40%) had mild, 2 respondents (20%) were mild. After doing the buteyko exercise, it was shown that 7 respondents (70%) had mild dyspnea, 3 respondents (30%) had mild symptoms. Research shows that there is a decrease in the level of dyspnea after being given buteyko exercises with an average dyspnea scale decreasing (negative rank) with a result of 3.00. It was concluded that there were differences in the dyspnea scale after being given buteyko exercises, that there were significant results for a decrease in the dyspnea scale in asthma sufferers.

Ardiwisastra Mu’allim

Jurnal Pendidikan, Bahasa dan Budaya 2023 Pusat Riset dan Inovasi Nasional

Before proceeding to criticize the material of Shari'a, tariqa, essence and ma'rifat in the book Akidah Akhlak Madrasah Aliyah Class XI Ministry of Religion of the Republic of Indonesia 2020, it is better if the researcher first explains about the four dimensions of Sufism mentioned above by quoting some information from various sources. the majority of books written by the perpetrators of Sufism itself. This is to provide a broader picture and help understand criticism and its object. This is because the material contained in the book Akidah Akhlak Madrasah Aliyah Class XI of the Ministry of Religion of the Republic of Indonesia 2020 is very limited and only discusses the outer shell. While the researcher's criticism intends to open the eyes of the world of education from the impact of loading this material in textbooks.

Tasya Febriyanti; Siti Ning Farida

Jurnal Pengabdian Kepada Masyarakat 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

This community service activity involved three MSME partners, namely the Dua Putra Putri Banana Chips UMKM, the Arjuna Coffee Powder MSME, and the Twin Princess Traditional Herbal Medicine UMKM. One of the problems faced by SMEs is the marketing process. This is based on product photos used for social media promotions that are less attractive to consumers. In product photo activities, guidance is provided on how to take good product photos. With good product photos, consumers will more easily understand an advertisement based on product photos alone. The aim of the product photo activity is to become an identity for MSME actors and can increase the value of the MSME product itself. The methods used in this community service activity are surveys and observations, interviews, discussions, and applications. The result of this community service activity is that there are enhancements to product photos that look clearer and have aesthetic value that are interesting enough to be published via e-commerce and social media such as Whatsapp, Facebook and Instragram.

Victor Jendade Araujo; Yustinus Joko Wahyu Yuniarto; Anselmus Joko Prayitno

Jurnal Filsafat dan Teologi Katolik 2023 STIKAS Santo Yohanes Salib Kalimantan Barat

The low learning outcomes of students of Catholic religious education subjects SD Aloysius Semarang due to the method applied by teachers who have not used a fun method at the time of religious learning. The purpose of this study was to determine the character of responsibility by using the method of Teng-assisted worksheets can improve student completion, knowing the differences in learning achievement, to determine the character of the responsibility of the method of Teng-assisted worksheets influence terhdap learning achievement. This study uses a quantitative experimental approach True Experimental Design method with pretest-posttest control group design and sample selection by random sampling. Data analysis used regression test, independent t test, one sample t test, and N-Gain with a significant level of 5%. Data collection techniques using observation sheets with indicators: 1) doing homework regularly, 2) expressing opinions, 3) completing tasks on Schedule, 4) doing group assignments together, tests, and documentation. The results of this study showed that learning the TENG method assisted by worksheets increased the number of completed students with an empirical average of 81.25. The empirical mean of experimental class is 81.25 and control is 58.21. Through the results of the N-Gain score, the experimental class got 70.74% (quite effective), while the control got 23.18% (ineffective). The effect of responsibility on learning achievement from R square is 82.5%. It can be proven that the LKS-assisted Teng method is able to increase completed students to 25 students.

Nico Akbar Priyambudi; Bowo Santoso

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

A logo is a tool for communicating to potential customers in order to convey the character, values, and important aspects of a company or business. It serves not only as a company's identity but also as a visual representation that ideally captures the overall essence of the organization. It is important to understand the theory behind logo design and the philosophy behind each element within the logo in order to effectively achieve the goals of the logo. The creation of logos for UMKM Taso Ndeso and Limunite is expected to enhance branding efforts, making them more widely recognized by the public and ultimately increasing sales.

Orell Xalansa Ludbiyanto; Tri Kartika Pratiwi

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Micro, small and medium enterprises (MSMEs) are one of the highest record holders in this type of sales in Indonesia, both in MSMEs engaged in online media or those that appear physically. In carrying out MSME activities, of course there is a lot that must be observed so that later they can be appropriate, namely with the strategy. Marketing strategy or sales technique is an important role in the business world, especially in today's business competition. Apart from showing the taste and attractive packaging, of course we have to analyze the market so that we can then determine the target and media to use. The importance of marketing management for MSME actors must be emphasized, such as a good marketing strategy, how to determine the target market to determine social media as a promotional tool.