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Product marketing and promotion is one alternative that can be done by MSMEs to expand their business in the market aspect. UMKM Barokah 717 is a business engaged in food production located in Ambulu Village, Sumberasih District, Probolinggo Regency. These MSMEs in the marketing stage are still doing around the environment with the word of mouth method and consumers from outside the city are still few. In this community service program using technology, product marketing and branding can be done with the help of social media in the current era. The research method is descriptive qualitative using observation and interview techniques in collecting research data. Based on the results of the study, MSMEs already have accounts but are rarely managed, there are product photos but do not attract out-of-town consumers, need to redesign logos, and make banners to promote the business

In the evolving era of digital marketing, the quality of product photos plays a vital role in attracting customers and boosting sales. This study aims to explore the influence of using a studio photo box as part of the digital marketing strategy for SMEs in Semolowaru Village. A studio photo box is a simple tool made from easily accessible materials and is affordable, enabling SMEs to produce high-quality product photos. The findings of this study demonstrate that the utilization of a studio photo box can enhance the product's appeal on digital marketing platforms, attract potential customers, and differentiate the product from competitors. By using a studio photo box, SMEs in Semolowaru Village can generate attractive and professional product photos, which can contribute to building a strong brand image and increasing conversion rates. The awareness among SMEs in Semolowaru Village regarding the importance of quality product photos in digital marketing has facilitated the adoption of studio photo boxes. With the right steps, such as selecting a suitable studio, ensuring proper lighting, careful product arrangement, accurate editing, and leveraging photos in online promotions, SMEs can fully harness the potential of studio photo boxes to achieve success in digital product marketing. Studio photo box, digital marketing, product photo quality, SMEs, Semolowaru Village

Micro, Small and Medium Enterprises have a significant role for the welfare of society. The purpose of this activity is to improve aspects of marketing management that have an impact on increasing sales. The long-term goal of this research is to build a management model that can be practically applied by MSMEs to support productivity and business development. In general, MSMEs business management (marketing, production, HR and finance) can be implemented by providing training to MSMEs actors. In its journey, MSMEs need to be monitored intensively, to always monitor the management they are doing. SWOT analysis is the right option to help MSMEs determine marketing strategies and project changes in the business environment. SWOT analysis can evaluate Strengths, Weaknesses which include internal factors in MSMEs, Opportunities and Threats which include external factors or competitors. Based on the SWOT analysis conducted, a strategy was obtained to provide training in all aspects, given the lack of knowledge possessed by SMEs. From this study, 4 marketing strategies were obtained for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products to strengthen competitiveness, establish product characteristics, and aggressively carry out promotions and sales by utilizing technological developments with online sales. In the W-O strategy, MSMEs are required to always pay attention to market and consumer desires, determine market targets, and improve the quality of human resources. S-T strategy, MSMEs should make a prominent feature of the product and innovate in product promotion. In the W-T strategy, MSMEs players need to determine their target market, where and who is the target for their sales and pay attention to the wishes of the market and consumers to adapt their products.

Technological developments have created many opportunities for many sectors. One of them is the opportunity for SMEs. A business that utilizes technological media has a great opportunity to develop. The use of technology in a business can be done with digital-based marketing or what is commonly called digital marketing. Digital marketing or digital marketing is an online promotion and marketing activity by utilizing social media, e-commerce, and other digital platforms. This research focuses on digital marketing assistance and training for MSMEs in Ambulu Village, Sumberasih District, Probolinggo Regency. This study aims to identify and analyze the implementation of digital marketing in promotional and marketing activities carried out by MSME actors in Ambulu Village. The method used in this research is descriptive qualitative using observation and focused discussion techniques to collect the data. Based on the results of the research, the implementation of digital marketing in Ambulu Village has been going well, but there are still obstacles encountered, namely that there are still several MSME actors who lack understanding of technology.

In today's digital era, the internet is very helpful in facilitating daily work. Likewise in the field of marketing, both direct and indirect product marketing. Having the right marketing strategy can help companies increase profits and avoid losses, one of which is caused by inefficient and effective promotions. This study aims to determine the impact of implementing the digital marketing strategy used by Heypearl Store. This study uses a qualitative descriptive approach and the subject is Heypearl Store. The results of observations, documents, and interviews will be the source of data. Based on the results of the analysis and discussion, the implementation of the digital marketing strategy by the Heypeal Store is by using an optimized website, utilizing the marketplace, being active on social media, and implementing an SEO strategy. So the impact of implementing these implementations is that HeyPearl Store Surabaya can expand reach, increase product visibility, and reach the target audience more effectively. All this contributes to increasing product sales and strengthening brand presence in the digital market. 

The development of the internet has affected all aspects of human activity including marketing. Social media marketing is a marketing strategy by utilizing social media platforms. For this reason, every business needs to pay attention to social media as a very important promotional medium. This research journal aims to prove the importance of optimizing social media marketing for increasing sales conversions carried out at the 'Dapur Mamiku' catering business. The process of increasing sales is carried out by assisting business actors and optimizing social media. The final stage of this research will be an analysis and evaluation of the research that has been done. The results of this study are expected to give a greater impression/reach to potential customers and increase sales conversions for 'Dapur Mamiku' catering products.

One of the discussions on the comparison of public administration is about the comparison of staffing system. This journal discusses a comparison between the Indonesian and Japanese staffing systems in the recruitment, promotion and rotation system. This aims to deepen knowledge related to the civil service system both in Indonesia and in Japan and to find some good lessons for the civil service system in Indonesia. This study uses a type of literature review and secondary data sources that describe theories and information both past and present.

TB is an infectious disease that is easily transmitted caused by the bacterium Mycobacterium tuberculosis. This bacterium can attack several organs in the body but most of these bacteria attack the lungs. The most common transmission is through droplet infection by TB patients. Efforts to convey information on media selection are very important and need to be considered because the correct selection and delivery will provide maximum results in increasing knowledge, attitudes and intentions. This type of research is qualitative research using a qualitative approach. The delivery of learning material at the Kebonsari Health Center uses online, namely like looking through social media. Based on the results of the research and also the results of the interviews conducted by the researchers, it was shown that the delivery of TB material using promotional media, print media, such as leaflets and posters, was effectively used and contributed to rehabilitation patients at the Kebonsari Health Center in Surabaya. Because patients think that the delivery of material uses a new leaflet for them and patients pay more attention to the material presented.

Exclusive breastfeeding reduces infant mortality rates caused by various diseases that commonly afflict children such as diarrhea and pneumonia. Babies with exclusive breastfeeding will have a stronger immune system compared to babies who are given formula milk. Breast milk provides protection to babies against various diseases, especially infectious diseases. According to RISKESDAS 2021, 52.5 percent or only half of the 2.3 million infants aged less than six months are exclusively breastfed in Indonesia, or a decrease of 12 percent from the figure in 2019. The highest coverage of exclusive breastfeeding is in West Nusa Tenggara with coverage of 81.46% and coverage of exclusive breastfeeding in Sumbawa Regency of 89.3. This of course encourages us to strive to maintain and even increase the scope of exclusive breastfeeding to increase children's intelligence. Objective: Increase the knowledge and skills of breastfeeding mothers towards exclusive breastfeeding for babies. Method: The method used in increasing this knowledge is by Audiovisual media, namely presenting the Understanding, composition, benefits, influencing factors, how to maximize & improve, how to prepare and store breast milk and provide counseling in the form of interactive lectures. Target: The target of this community service activity is from mothers of reproductive age who have babies aged 0 to 6 months at H.L. Manambai Abdulkadir Hospital. Results: The delivery of material with lecture and demonstration methods supports the ability of participants to master the material regarding increasing knowledge and skills in breastfeeding delivered by the community service team so that there is an increase seen from the pretest and posttest given to mothers after the activity takes place.

The halal label is part of the product with product information the packaging. Companies must apply halal labeling on packaging because to provide certainty about the halal status of these products give confidence to Muslim consumers. Digital marketing form of business that carries out marketing and advertising of brands products throughout the digital world. the application of digital marketing through social media used companies can increase revenue and attract consumers. Honey picking tours have implemented halal labeling and digital marketing for honey products.The purpose of this research first to find out application of halal labeling to consumer buying interest and the second goal is  find out application of halal labeling to consumer buying interest in picking honey tours. This type of research used qualitative research using a descriptive approach. research instruments used by researchers in this research observation, interviews, and documentation.  From the results of the study was found the application of halal labeling in honey picking tours includes process for obtaining halal labeling on packaging. application of digital marketing to consumer buying interest using E-commerce. existence of digital marketing very large positive impact on companies, including increasing sub-sales, saving promotional power, facilitating communication between companies and consumers.

In today’s digital era, many schools face challenges in utilizing social media as an effective means for promotion and enhancing the image of the institution. Despite the enormous potential of social media, many educators and administrative staff are still lacking in skills in optimally managing this platform. Based on these problems, the purpose of this study was to improve the skills and understanding of participants regarding the use of social media as a strategic promotional tool for schools, as well as to encourage the adoption of more effective digital marketing practices. The method used in this study was a participatory approach through an interactive workshop. The workshop involved hands-on training sessions, group discussions, and social media content creation simulations, which were designed to provide practical experience and enhance participants’ understanding directly. Data were collected through observation, pre- and post-workshop questionnaires, and interviews with participants to measure changes in their skills and perceptions. The results showed a significant increase in participants’ technical skills in managing social media, as well as a positive change in their perspectives on the importance of social media as a promotional tool. Most participants reported that they felt more confident and ready to implement more structured and data-driven promotional strategies in their schools. These results indicate that the workshop successfully achieved its objectives and had a positive impact on participants’ ability to utilize social media effectively.

Historical and cultural tourism directly provides fulfillment in the form that tourism is a place of recreation, learning and knowledge and becomes a symbol of the area. Of course, in every area that has its own tourist selling power, including historical and cultural tourism in Lingga Regency, it will attract tourists, both local and foreign tourists, to come. still limited facilities and infrastructure supporting tourists both public facilities and tourist facilities are still limited in terms of quantity and quality such as lodging, transportation and tourism information services, government coordination both with the government and the private sector. seen from the strengths, weaknesses, opportunities and threats faced by the Lingga District Tourism Office. This study used a qualitative descriptive method with 5 (five) research informants consisting of the Head of Tourism Promotion and Marketing, Lingga District Head, Tourism Awareness Group (Pokdarwis), and the public or visitors. In this study the techniques used are in the form of observation, interviews, and documentation. In this study using the theory of SWOT analysis. The results of the study show that: a) the strength of the Local Government of Lingga Regency is supported by historical and cultural tourism objects which are managed directly by the Lingga Regency Tourism Office. b) Weaknesses of the Lingga Regency Tourism Office can be seen from the not yet optimal supporting facilities and infrastructure, namely limited transportation, access to remote areas, and supporting facilities at tourist sites. c) Opportunities for the Tourism Office to collaborate with tour travel, and focus on development in several historical and cultural tourism sectors, namely the Mepar Tourism Village, the Damnah Palace Site, the tombs and the Sultan's Mosque. d) The threat from the Lingga Regency Tourism Office is the lack of interest of the local community to visit historical and cultural tourism destinations in Lingga Regency.

Background: Using antibiotics for self-medication increases the risk of developing resistance, which raises morbidity and mortality. Communities are crucial in stopping and limiting the spread of antibiotic resistance (AMR). 80% of the residents in Bengkel Village work as farmers. The agrarian community in Bengkel Village has highly magnificent natural potential as well as agricultural and cultural activities that are still well maintained. It also has the largest “subak” land in Kediri Regency. Purpose: This community service is to educate the general population about the importance of limiting the use of antibiotic self-medication, which is essential for combating AMR. Methods: The Clinical Pharmacy Study Program, the Indonesian Pharmacists Association Bali Province, and the One Health Collaborating Center collaborated on this community service. On July 17, 2022, in Bengkel Village-Tabanan, a health counseling intervention was done with housewives who are participants in the Family Welfare Empowerment. Results: Over 50 people from the Chairman, Management, and Family Welfare Empowerment cadres in Bengkel Village made up the community component of this health counseling. The participants' enthusiasm for watching the event and engaging with the resource people is proof that the activity went off without a hitch. By providing more counseling, activities are intended to be sustained (stage 2). Conclusion: Community service in Bengkel Village-Tabanan is expected to provide knowledge about health and the importance of AMR awareness. For the continuation of this activity, it is recommended to conduct outreach to other community groups such as farmers, breeders, and young age groups.

public health is an important issue that requires serious attention from business people, especially in the food sector. This study aims to explore healthy product development strategies in the context of food entrepreneur business as an innovative approach to improve people's nutritional status. Through a qualitative approach with case studies of several successful food entrepreneurs, this study analyzes the strategies used in the development of healthy products and their implications for improving the nutritional status of the community. The results showed that the selection of high-quality raw materials, the use of modern production technology, creative promotion, and cooperation with related parties are some of the effective strategies in the development of healthy products in the food entrepreneurial business.

Design Promotion of business in the current era of globalization has an important role in attracting consumers both products and services. Good product design will provide added value for businesses in promoting their products. In addition, an attractive product design will also provide a good profit for businesses because the product will be easily recognized. Design is also one of the components as a measure of the success of a marketing campaign whose goal is brand awareness or attracting the attention of potential buyers. A good product design will certainly increase online sales, compared to when you don't have a product design installed. By utilizing digital technology for promotions such as the many social media starting from Instagram, Facebook and even the marketplace. Of course, this is a great potential for online sellers to sell their products. The effort to provide a way to make product designs that are easy and attractive is to use a platform that can be used to load both desktop and mobile-based designs. One platform that is often used by business people is the Canva application, which offers templates that are readily available and free to create product designs. Cynara's Corner is a business actor in the fashion sector who has resellers to help market their fashion products, but not everyone understands and can operate the application, for that we want to socialize the use of the Canva application to increase reseller sales and help create attractive designs from photos existing product.

This study aims to prove partially and simultaneously the effect of product quality, price, and promotion on purchasing decisions for wardah beauty products. This research is a quantitative descriptive survey. The sampling technique that has been used is the leddy formula and consists of 50 respondents. The results of this study are that product quality has a significant effect on purchasing decisions for wardah beauty products, price has a significant effect on purchasing decisions for wardah beauty products, and advertising has a significant effect on purchasing decisions for wardah cosmetic products. Wardah beauty products have very good quality products, prices and advertising promotions so that they have a significant influence on purchasing decisions for wardah beauty products.

This journal has been reviewed to conduct research in order to be able to analyze the influence of independent variables, that is Price Perception (X1), Promotion (X2), and Location (X3) which are related to the dependent variable, that is Customer Satisfaction (Y). Through the quantitative method used with multiple linear regression using the SPSS application. In this research, 100 respondents were obtained using the Likert scale method, to be able to understand the simultaneous and partial effects. It can be seen from the results that the three independent variables can influence the dependent variable simultaneously, and partially all independent variables can affect the dependent variable both price perception on consumer satisfaction, promotion on customer satisfaction, and location on customer satisfaction.

Micro, Small and Medium Enterprises (MSME) are sectors that are influential in running the economy in the community. MSME are also expected to be able to contribute in creating employment opportunities for the surrounding community, so as to be able to reduce poverty in an area. The existence of the Wolamgrezz MSME in Carangwulung village actually has the potential to become a large MSME in the Wonosalam District and even the entire Jombang Regency, because these UMKM raise the region's superior crops. Therefore, Wolamgrezz MSME must be fully supported in running their business, so that the existing potential can run optimally and can become the leading MSME in Jombang Regency. However, in carrying out its business, Wolamgrezz has several problems that arise in the field, such as obstacles to product promotion through digital e-commerce media and product marketing only by word of mouth, so that consumers who know Wolamgrezz's MSME products are very limited and only within the scope of Carangwulung village. Therefore, the branding and marketing of UMKM Wolamgrezz products must be carried out immediately and intensified so that they can attract consumers widely so that product sales can increase and income will also increase, and this can also affect the opening of new job vacancies.

Radya Pustaka Museum is said to be the oldest museum in Indonesia. Radya Pustaka Museum is currently experiencing a setback in terms of tourist visits. This is due to two things, namely; 1. Pull factors or from the museum side, (collection, arrangement, promotion, interior design, interpretation, digitization). 2. Driving factors or from the visitor's side, (motivation drops, shifts in interest, lack of references). This study aims to determine the potential of the Radya Pustaka Museum as a tourist destination, along with efforts to develop the area into an integrated tourist destination. This research was conducted using a qualitative method in the Sriwedari Park area in general and the Radya Pustaka museum in particular. Data collection techniques were carried out by observations, interviews and document studies. Based on the results of data collection, it can be concluded that: (1) the Radya Pustaka Museum has the potential to be used as a cultural tourism destination, (2) a tourism attraction and tourist attraction development strategy is needed, (3) a tourism and regional development strategy is needed as well as good marketing support.

This study aims to analyze how effective promotion can help build customer loyalty in kebab businesses in Wonokerto, and to find out whether the business is feasible or not to run. Qualitative case studies were conducted by conducting in-depth interviews with kebab business owners and several loyal customers, as well as observing promotional activities carried out. This study uses qualitative research methods to collect data and analyze complex phenomena in a specific language and cultural context. In-depth interviews were used to collect data from purposively selected informants, namely kebab business owners and some loyal customers. Observations were also made to obtain information regarding promotional activities carried out and interactions between customers and kebab business owners. The results of the study show that effective promotion can help build and maintain customer loyalty to kebab businesses in Wonokerto. Kebab business owners need to pay attention to customer needs and preferences in designing effective promotional strategies. Effective promotion must be able to attract customers and provide significant added value for them. Therefore, kebab business owners need to understand the characteristics of customers and the market environment to design targeted and effective promotional strategies. So that the business can be declared feasible to run.