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Billy Surya Hanjaya; Bayu Setyo Budihardjo; Catharina Aprilia Hellyani

JURNAL RISET MANAJEMEN DAN EKONOMI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

Digital marketing adalah strategi pemasaran menggunakan teknologi digital untuk mempromosikan dan menjual produk atau jasa suatu bisnis. Dalam digital marketing, berbagai kanal digital seperti website, media sosial, email, iklan online, dan mesin pencari digunakan untuk menjangkau konsumen potensial dan meningkatkan visibilitas bisnis. Social media marketing dapat digunakan untuk membangun merek, menarik pengunjung ke website atau toko online, meningkatkan penjualan, dan memperluas jangkauan pasar. Dalam penerapannya sosial media marketing terdiri dari  sistem website, IG, Tiktok pada konten-konten yang menarik sehingga adanya suatu keputusan pembelian pada konsumen terhadap UMKM. Ada beberapa faktor yang perlu dipertimbangkan oleh konsumen sebelum memutuskan untuk membeli suatu produk. Keputusan ini dapat disebut sebagai keputusan pembelian konsumen. Metode penulisan penelitian ini merupakan metode penelitian studi literatur, yaitu  dengan mengkaji dan menganalisis artikel dan jurnal ilmiah yang sesuai dengan subjek atau masalah penelitian yang berkaitan dengan pengaruh social media marketing terhadap keputusan pembelian konsumen. hasil dari pengkajian dan analisis dari hasil penelitian sebelumnya menunjukan social media marketing dapat memberikan dampak positif dan signifikan bagi perusahaan pelaku UMKM,  

Seri Mughni Sulubara; Amrizal Amrizal

JURNAL HUKUM, POLITIK DAN ILMU SOSIAL 2023 Pusat Riset dan Inovasi Nasional

For a Muslim, the body is a means of worshiping the Khaliq (Allah SWT), both worship that is hablu minan-nas and hablu mina-Allah. Al-Ghazali views the physical aspect as a means to achieve human goals, and a means to carry out religious obligations. The aim of this research is to find out the Islamic perspective on physical education. The research method used is library research. Therefore, this research was obtained from reading results sourced from articles, books, and websites that contain material relevant to this research. The findings in this study are that Islamic law regulates physical education with the aim of being able to get used to healthy living and discipline in maintaining cleanliness, eating patterns, dress patterns, activity patterns and resting as an effective method of maintaining physical health.

Aminar Sutra Dewi; Solvia Oktavianti

Jurnal Kendali Akuntansi 2023 International Forum of Researchers and Lecturers

this study aims to determine and analyze the effect of capital structure, company growth and dividend policy on firm value in manufacturing sector companies listed on the indonesia stock exchange. The population in this study are all manufacturing sector companies listed on the indonesia stock exchange during the 2017-2021 observation period is 80 companies. The number of samples in this study were 16 companies with a total of 80 observations. Sampling in this study using purposive sampling technique. This study uses secondary data obtained from the indonesian stock exchange website. Methods of data analysis using multiple linear regression and statistical t-test. The results of the study show that, capital structure has a positive and insignificant effect on company value. Company growth has a negative and insignificant effect on company value. Dividend policy has a significant positive effect on company.

Ratna Sari Dewi; Nopi Dwi Lestari; M. Rizky Febriansyah; M. Faizal; Dhea Amalia Putri +2 more

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Usually applying for a job one has to prepare supporting documents, one of which is a CV or Curiculum Vitae. However, in this globalization era, people usually make CVs as attractive as possible to attract users to continue to the next stage. Therefore, many people use platforms, applications or websites that can make an attractive CV, one of which is the Canva application. Canva is a graphic design application used to create social media graphics, presentations, posters, documents and other visual content. This application provides a variety of design examples to use. Canva consists of two types of services, namely free and paid. For paid services, Canva provides Canva Pro and Canva for Enterprise. In addition, users can also pay for products physically to be printed and shipped. Muhammadiyah 3 South Tangerang Vocational School, which was established on July 1 2009, has two Department Programs, namely Business Management with Accounting Skills Competency and Informatics Technology with Computer Network Engineering Skills Competency. Because of this, we hope that this training on making CVs can help friends at school to make CVs and later can be used to apply for jobs when friends have graduated from the Vocational School.

Novita Endang Fitriyani; Eko Hidayaturohman Khumaeni; Muhammad Fajar Fauzi

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

Demam Berdarah Dengue (DBD) masih menjadi masalah kesehatan di daerah tropis dan sub tropis termasuk Indonesia yang perlu mendapat perhatian serius karena di beberapa daerah masih sering terjadi kejadian luar biasa. Kabupaten Banyumas merupakan salah satu daerah dengan kasus DBD selalu tinggi setiap tahunnya. Berdasarkan data dari Dinas Kesehatan Kabupaten Banyumas penyakit Demam Berdarah Dengue (DBD) mengalami peningkatan tiga tahun terakhir yaitu tahun 2016 terdapat 75 kasus DBD, tahun 2017 terdapat 9 kasus, dan 2018 terdapat 14 kasus DBD, pada tahun 2019 bulan Januari-Agustus terhitung ada 30 penderita penyakit DBD, dan diantaranya terdapat kasus meninggal dunia pada anak usia 9 tahun akibat penyakit demam berdarah dengue (DBD). Metode yang digunakan berupa sosialisasi dengan webinar. Sasaran kegiatan ini adalah mahasiswa dan masyrakat umum. Hal ini bertujuan agar dilaksanakannya pencegahan dan pemberantasan sarang nyamuk demam berdarah dirumah-rumah dan lingkungan tempat tinggal secara rutin serta memahami penatalaksanaan Demam Berdarah Dengue (DBD).

Artin Bayu Mukti; Dwi Budi Santoso; Azis Nur Rosyid

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

The development and progress of tourist attractions, in this case a tourist village, are largely determined by the readiness of their human resources, especially tour guides, especially from a technical point of view. Guides, from a technical and communication point of view, are increasingly able to captivate visitors, making them feel at home more and more. In addition, tourism product marketing that has not been maximized, especially the promotion of tourism products through digital media, has slightly hampered the introduction of tourism village products where the role of digital marketing is so important, especially those based on the web and social media. Recognizing such a mindset, the solution offered is to hold education and training (training) along with mentoring for tourism HR in the Tunjungan Tourism Village. Provision and capacity building according to the Indonesian National Work Competency Standards (SKKNI) absolutely must be provided, covering knowledge, skills, and attitude. As well as being given knowledge about the basics of excellent service and tour guides. Tunjungan Tourism Village Community Empowerment Through Technical Guidance Capacity building and Capability of Tourism human resources, which has been implemented, has resulted in the participation of participants (the target audience) who expressed satisfaction and enthusiasm. Participants (the target audience) also hope that in the following year there will be ongoing activities to increase knowledge, skills, and attitudes for tourism HR in the Tunjungan Tourism Village.

Gideon Setyo Budiwidjaksono; Andini Novianti; Alaufi Khairunisya; Muara Ati Asri Ariasta; Hana Nazara Putri +1 more

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

UMKM Al-Qolam Fish Farm is one of the businesses located in Tanjungsari Village, Sukorejo District, Blitar City. This UMKM is engaged in catfish cultivation. The lack of knowledge and information about digital marketing has resulted in the marketing of UMKM Al-Qolam Fish Farm products being limited to conventional media. Therefore, there is a need for outreach and assistance regarding the importance of digital marketing and the benefits of this type of marketing to Al-Qolam Fish Farm UMKM. The methods used in this service are surveys, questionnaires, outreach, FGDs, and assistance to UMKM. The results of this study, Al-Qolam Fish,Farm can understand the benefits and importance of digital marketing. These UMKM also know the platforms that can be used for digital marketing. In addition, these UMKM also understand how to create and run websites through the Google Site and TikTok social media accounts. It is hoped that the socialization and mentoring activities carried out for UMKM can increase the sustainability and competitiveness of UMKM Al-Qolam Fish Farm in the current digital era.

Alif Al Ghifari Pulungan; Inggrit Syahla Octalin; Ratih Kusumastuti

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Analisis rasio keuangan perusahaan dapat digunakan untuk mengevaluasi kinerja keuangannya. Tujuan dari penelitian ini yaitu untuk mengetahui posisi serta kondisi keuangan perusahaan yang bermanfaat bagi pihak manajemen dan pihak lainnya yang berkepentingan. Dengan memeriksa rasio keuangan seperti rasio profitabilitas, manajemen dapat mengidentifikasi perubahan kinerja keuangan perusahaan selama beberapa periode, yang memungkinkan mereka mengukur apakah keuangan perusahaan meningkat atau menurun. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Sumber data penelitian ini diperoleh secara tidak langsung dari PT. Laporan keuangan Telkom Indonesia (Persero) Tbk, yang disimpan dan dipublikasikan untuk periode 2020-2022 di situs web BEI dan https://www.telkom.co.id , serta sumber daya online lainnya yang terkait dengan penelitian. Berdasarkan hasil perhitungan Rasio profitablitas, Rasio aktivitas, Rasio solvabilitas, dan Rasio likuiditas dapat disimpulkan bahwa PT. Telkom Indonesia Tbk Kondisi keuangannya cukup baik. Perusahaan memiliki kapasitas yang cukup untuk melakukan tindakan penjaminan dan pelunasan utangnya kepada kreditur, dan hasil analisis rasio keuangan ini juga dapat dijadikan tolok ukur bagi investor yang ingin berinvestasi di PT. Telkom Indonesia Tbk, karena kondisi keuangan perusahaan tetap kuat.

Rahmawati, Ajeng Febriana; Susetyo, Yeremia Alfa

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2023 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Analisis Kode Statis (Static Code Analysis) masuk ke dalam metode white box testing yang digunakan pada pengembangan aplikasi. Analisis ini dilakukan dengan cara mengevaluasi source code untuk mendeteksi pelanggaran kode apa saja yang terdapat dalam project aplikasi open source To Do List berbasis website menggunakan Laravel dan Vue.js. Proses analisis kode statis bertujuan memberikan pemahaman serta memastikan basic code pada project telah memenuhi standarisasi pengkodean yang telah ditetapkan. Teknik pengujian source code dilakukan melewati proses scanning pada project dengan standarisasi pengkodean yang telah ditetapkan dan diatur dalam Quality Gate SonarQube sebagai acuan untuk seberapa tinggi kualitas kode yang harus dilalui. Hasil analisis yang diperoleh melalui tool SonarQube menunjukkan pelanggaran kode yang ditemukan secara keseluruhan pada project To Do List dengan beberapa kategori issues, yaitu 4 bug, 2 security hotspots, 31 code smell, dan 117 duplicate lines of code dengan density sebesar 18,3% yang membutuhkan total waktu estimasi pengerjaan untuk perbaikan pelanggaran kode sebanyak 2 jam 35 menit.

Gideon Setyo Budiwitjaksono; Nastasya Uyun Siti Azzahra; Amanda Okky Wijaya; Evi Imtihani; Kalya Rachel Rosita +1 more

JURNAL MANAJEMEN DAN BISNIS EKONOMI 2023 Institut Teknologi dan Bisnis (ITB) Semarang

The problem that is often complained of by MSMEs in Rembang is the weak promotion strategy they carry out. According to business actors, one way for the business to grow is by introducing Indonesian local services or products to foreign countries. In this advanced era, business people must be good at using the internet. Websites, blogs, media are the biggest solutions for introducing business to the wider community. Social media is now a big opportunity for business people because social media is a source of information delivery. Instagram is already widely used around us. Everyone can use Instagram happily and easily. Instagram social media can be used as a learning tool, a means of introducing products or services and a means of buying and selling. The object of research in this paper is the Instagram social media accounts of fishing service SMEs in Rembang, Blitar, East Java. Using qualitative methods, it can be concluded that not only large companies can utilize the internet and social media as marketing media, but social media has become the main activity for business people because Instagram can facilitate communication with the public.  

Gideon Setyo Budi Witjaksono; Achmad Danis Harjuna Putra; Agung Pambudi; Diva Dhotin Fajriyah; Jesika Juita Lumban Raja +1 more

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

Batik is an Indonesian cultural heritage that has more than a hundred different motifs, even in every region throughout Indonesia has its own distinctive motifs. There are several batik motifs that are very popular among Indonesian people including mega mendung batik, parang batik, sogan batik, and keraton batik. Techniques in making batik itself vary every region and every motif. Batik making in Indonesia is popular with writing, stamping, printing, tie, and splashing techniques. The tie and splash technique is a technique that is easy to learn compared to other techniques, because it does not require special techniques in its manufacture. In East Java, precisely in Tlumpu Village, Sukorejo District, Blitar City, there are batik craftsmen who develop batik with splash and tie techniques. Website is one of the promotional media that can be used as an introduction, promotion, or sales medium of a product. The creation of a website for Batik Apik MSMEs in Blitar City aims to help analyze the potential of batik in Blitar City and become a promotional medium for MSMEs. The hope is that creating a website can help MSMEs in promoting their products and becoming a product sales platform.

Ansori, Zakky; Sudrajat, Indra

Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) 2023 LPPM Universitas 17 Agustus 1945 Semarang

Evaluasi adalah sebuah metode yang digunakan dalam mengumpulkan, menganalisis serta menyajikan hasil data yang didapatkan dalam pelaksanaan program, data-data yang diperoleh dapat menjadi sebuah masukan dalam melakukan perbaikan. Tindak lanjut merupakan sebuah upaya yang dilakukan dalam memaksimalkan sebuah pelayanan yang diberikan sehingga dapat menentukan kecukupan, efektfan serta ketepatan waktu dari pelaksanaan program yang sudah diberikan sebelumnya. Penulisan artikel ini memiliki tujuan yaitu untuk mengetahui bagaimana pelaksanaan evaluasi tindak lanjut di CV.Radar Teknologi Komputer dengan wawancara dan observasi langsung kepada pemiliki perusahaan. Dalam penulisan artikel ini penulis memilih metode kualitatif dengan metode pengumpulan data wawancara, observasi serta diperkuat dengan kajian literatur. Hasil yang ditemukan pada lapangan adalah penggunaan metode matrikulasi dalam mengevaluasi tindak lanjut peserta pelatihan web programing. Namun penggunaan metode matrikulasi kurang efektif dalam membantu peserta mengetahui sejauh mana perkembangan mereka.

Andika Indra Falim; Muhammad Andika; Dwi Aditya Rizky Saputra; Agustine Dwianika

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

Profitability measures how much a company's ability to generate profits. The size of the assets owned by the company in fulfilling obligations will affect the company's ability to earn profits. This study aims to determine the effect of working capital, fixed assets,  and liquidity on profitability partially with a quantitative approach. The data analysis method used is a multiple regression analysis method processed using the SPSS program. The data used is secondary data, namely the financial statements of manufacturing companies and components obtained by accessing the official website of the Indonesia Stock Exchange (IDX). The population in this study are manufacturing companies listed on the Indonesia Stock Exchange in 2018-2022. The samples selected by the purposive sampling technique used in this study were 10 manufacturing companies in Indonesia. The results of this study indicate that simultaneously liquidity has a positive and significant effect on profitability, and working capital has an insignificant positive effect on profitability. This is important to consider by managers during profitability strategy implementation for manufactures company in Indonesia.

Amelia Indriani Puspitasari; Sri Rahayuningsih

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

The purpose of this study is to determine the impact of ownership structure, dividend policy, and sales growth on financial performance, as well as the simultaneous effect of ownership structure, dividend policy, and sales growth on financial performance. The data used in this study consists of secondary data derived from annual financial reports which can be accessed via the official website www.idx.co.id. The population used in this study are pharmaceutical companies listed on the Indonesia Stock Exchange in the 2018-2021 period. The sample used in this study uses a saturated sampling method. The analysis used in this study is multiple linear regression, using SPSS 22 software. The results of this study indicate that dividend policy has an effect on financial performance while ownership structure and sales growth have no effect on financial performance

Risky Sobari; Atika Atika

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

This study aims to analyze the marketing strategy for BSI OTO products at KCP Medan Marelan, the type of research method used is a qualitative method, and data collection is carried out by observation and interviews, the data taken is in the form of observations and also from interviews. interview with BSI KCP Medan Marelan officers. Based on the results of the research it was found that the obstacles in marketing BSI OTO at KCP Medan Marelan included inactivity on social media, tight competition from other banks and also the lack of public understanding in the financing application process. and efforts to Overcoming the existing obstacles, BSI KCP Medan Marelan innovates products that will be adjusted to the needs and desires of customers and also adds application facilities in the form of mobile banking and also the BSI website which can make it easier for customers to carry out various transactions and also understand the products available at BSI. and for the marketing strategy of BSI OTO bank BSI KCP Medan Marelan implementing promotions and excellent service, promotions are carried out such as: distributing and distributing brochures, conducting outreach and also conducting promotions indirectly through social media and also excellent service by CS for customers.

Anissa Rahmadhani; Arif Indra Hasan Harahap; Dina Puspita Sari; Zulhafiz Zulhafiz

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

This study aims to understand the Production Process of the Islamic Pedia Program at Salam TV Jl. Darmo, Ujung Serdang, Kec. Tj. Morawa, Deli Serdang Regency, North Sumatra. The research method used is a qualitative approach, using 1 informant as sources for data collection. The results obtained from this study are that the production process for the Islam Pedia program on Salam TV has several production stages, namely the pre-production process, the production process and the post-production process. In the pre-production process, the creative team drafted the concept, created the title, created the script, prepared materials starting from pictures and videos. The production stage is searching for photos from Google and videos from YouTube at sources that are trusted to be edited and combined with voice recordings (vo), this is done to support the script that has been written according to the theme being discussed. The post-production stage is uploading videos (media publicity) by the broadcast team (MCR) to YouTube, official Instagram greeting TV and other official websites and conducting evaluations through feedback from the public.

Urmila Urmila; Erwan Sastrawan; Harnida Wahyuni Adda

Jurnal Manajemen dan Ekonomi Kreatif 2023 Universitas Kristen Indonesia Toraja

The website is one of the information media that is available quickly and supports the company's business. However, sales through the website must be supported by implementing a marketing strategy. This study aims to apply Search Engine Optimization (SEO) techniques to the Pikiran-rakyat.com website in a marketing strategy to optimize the website and increase visitors. This research methodology uses the SEO Web Design Methodology with on-Page SEO and Off-Page SEO criteria. The results of implementing SEO techniques carried out on the Pikiran-rakyat.com website yield results in the form of an optimal website in placing the website's position in search engines on the first page of Google.

Tazkiyatun Nisa; Slamet Riyadi

JURNAL HUKUM, POLITIK DAN ILMU SOSIAL 2023 Pusat Riset dan Inovasi Nasional

Tujuan dari penelitian ini untuk mengetahui pengaruh struktur modal, profitabilitas, dan tata kelola perusahaan terhadap kinerja keuangan  pada perusahaan keuangan sub sektor asuransi. Data yang digunakan dalam penelitian ini adalah data sekunder yang berupa laporan keuangan tahunan yang dapat diakses melalui website resmi www.idx.co.id. Populasi dalam penelitian ini yaitu sebanyak 17 perusahaan keuangan sub sektor asuransi yang terdaftar di Bursa Efek Indonesia periode 2017-2021. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria yang sudah ditetapkan sehingga menghasilkan 10 sampel perusahaan keuangan sub sektor asuransi. Penelitian ini menggunakan analisis data Structural Equation Modelling (SEM) dengan alat program dari aplikasi Partial Least Squares (PLS) versi 3.0. Hasil dari penelitian ini menunjukkan bahwa struktur modal tidak berpengaruh signifikan terhadap kinerja keuangan, profitabilitas berpengaruh signifikan terhadap kinerja keuangan, dan tata kelola perusahaan berpengaruh signifikan terhadap kinerja keuangan.  

Tazkiyatun Nisa; Slamet Riyadi

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

Tujuan dari penelitian ini untuk mengetahui pengaruh struktur modal, profitabilitas, dan tata kelola perusahaan terhadap kinerja keuangan  pada perusahaan keuangan sub sektor asuransi. Data yang digunakan dalam penelitian ini adalah data sekunder yang berupa laporan keuangan tahunan yang dapat diakses melalui website resmi www.idx.co.id. Populasi dalam penelitian ini yaitu sebanyak 17 perusahaan keuangan sub sektor asuransi yang terdaftar di Bursa Efek Indonesia periode 2017-2021. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria yang sudah ditetapkan sehingga menghasilkan 10 sampel perusahaan keuangan sub sektor asuransi. Penelitian ini menggunakan analisis data Structural Equation Modelling (SEM) dengan alat program dari aplikasi Partial Least Squares (PLS) versi 3.0. Hasil dari penelitian ini menunjukkan bahwa struktur modal tidak berpengaruh signifikan terhadap kinerja keuangan, profitabilitas berpengaruh signifikan terhadap kinerja keuangan, dan tata kelola perusahaan berpengaruh signifikan terhadap kinerja keuangan.  

Yumiza Aprilia Putri; Kartika Malika Putri; Ratih Kusumastuti

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

The merger of Islamic Banks is to encourage larger Islamic banks to participate in the global market and to become a catalyst for Islamic economic growth in Indonesia. In addition, the merger of Islamic banks is considered more efficient in raising funds, operations and spending. Therefore, this study aims to determine the financial performance of Bank Syariah Indonesia before and after the merger. The object of this study is the financial statements of Bank Syariah Indonesia for 2018 – 2021. The method used is descriptive quantitative with the aim of analyzing BSI profitability before and after the merger. The types of data used are primary and secondary data obtained from several journals and the official website of the Indonesia Stock Exchange and the official website of Bank Syariah Indonesia (BSI). The results showed that there was no increase that was too specific between before and after the merger was carried out, where each company had its own operational and non-operational costs if the merger was not automatically carried out, so looking at the assets owned by each company, it can be said that the merger should be done. At the time the merger was carried out because the costs incurred by the company from all costs due to the implementation of the merger were more profitable than before the merger.