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Ahmad Affan; Fahmi Hidayat; Gilang Ramadhan

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Information security incidents within government institutions have become a critical issue due to their potential impact on public trust and socio-economic stability. This study examines the social and economic impacts of information security incidents at the General Election Commission (KPU) of Jambi Province. The research aims to identify the types of security incidents that occurred, analyze their social and economic consequences, and evaluate mitigation efforts implemented by the institution. This study employs a qualitative case study approach, using data collection techniques including document analysis, media reports, and interviews with relevant stakeholders. The findings indicate that information security incidents significantly affect public trust in electoral institutions, increase public anxiety regarding personal data protection, and generate additional economic costs related to system recovery, security enhancement, and administrative delays. Furthermore, the incidents also indirectly affect voter participation and institutional reputation. The study highlights the importance of strengthening information security governance, improving human resource awareness, and implementing comprehensive risk management strategies. The results of this research are expected to contribute to the development of more resilient information security policies in public sector institutions, particularly in electoral management bodies.

Kevin Boby Andika; RA Marlien; Andreas Tigor Oktaga

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of Meta Ads, price, and product quality on the online purchase intention of digital products marketed through the Instagram account @cuantanpakamera. This study employs a quantitative approach. The population of this study consists of all 31,800 followers of the @cuantanpakamera Instagram account. The sampling technique used was purposive sampling, involving 125 respondents. Data analysis was conducted using multiple linear regression aided by the Statistical Package for Social Sciences (SPSS) 22.0 for Windows. The results indicate that Meta Ads, price, and product quality variables have a positive and significant effect on online purchase intention. Meta Ads was identified as the most dominant factor influencing online purchase intention. The coefficient of determination (R²) value of 0.663 indicates that the independent variables are able to explain 66.3% of the variation in online purchase intention, while the remaining 33.7% is explained by other factors such as consumer trust, brand awareness, and so forth. This study emphasizes the importance of implementing effective digital advertising strategies and consistent product quality management to enhance consumer purchase intention in the era of social media-based marketing.

Dwi Anjani; RA Marlien

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Tujuan dari penelitian ini: Mengetahui pengaruh komunitas online terhadap keputusan pembelian online. Mengetahui pengaruh promosi digital terhadap keputusan pembelian online. Penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel yang digunakan yakni peneliti dengan sengaja menentukan sampel yang dipilih sesuai dengan jumlah komunitas di grup Facebook dan persyaratan sampel yang ditentukan. Populasi dalam penelitian ini adalah seluruh jenis kelamin berusia 18 – 30 tahun dan sampel pada penelitian ini ada 100 responden. Metode pengumpulan data yang digunakan adalah skala dengan variabel terikat Keputusan pembelian online dan variabel bebasnya yakni, komunitas online dan promosi digital. Teknik analisa data menggunakan uji analisis regresi linier berganda dengan bantuan program Statistical Package for Social Sciences (SPSS) 22.0 for Windows. Hasil penelitian menunjukan bahwa: Komunitas Online paling berpengaruh positif dan signifikan terhadap Keputusan Pembelian Online. Promosi Digital berpengaruh positif dan signifikan terhadap Keputusan Pembelian Online.