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The important role of murals in building the architectural and visual identity of a city. Murals have become an integral part of public spaces in many cities, not only as beautiful works of art, but also as a medium to convey social, cultural and political messages. In the urban context, murals play a key role in building the image and character of a city, especially by utilizing open spaces that are often not optimally utilized. The identity of a city is not only determined by its buildings and physical infrastructure, but also by how people interact with the space around them, and murals are an important element in this process. With a deep understanding of the history, aesthetics and symbolism of murals, we can see how this medium can be utilized to create a more vibrant, meaningful urban environment that reflects local identity. This topic is very interesting and important in the context of current urban development, and this abstract provides an overview of the initial focus of research that will explore the findings and apply relevant practices.

Developments in the era of Industrial Revolution 4.0 are increasing rapidly along with the times, especially in the economic sector. The development of the economic sector in Indonesia means that MSMEs (Micro, Small, and Medium Enterprises) need strategies to brand themselves. Branding efforts can be carried out using social media platforms, namely Instagram. Instagram plays an important role as a promotional media that functions to persuade and communicate a product or service. This journal discusses the visual identity in the design of the Instagram feeds for the brand "Zamzam Kalimantan" as a portfolio of Kawakibi Digital Branding. This design uses qualitative methods based on interviews, observations, and literature studies. Through this process, designs for Instagram feeds were produced as Kawakibi's portfolio media.

This study examines the forms and symbolic meanings of ornaments in contemporary mosques in Indonesia as a manifestation of the fusion between Islamic values, local traditions, and modernity. Utilizing a qualitative-descriptive research method through comprehensive literature review, the study analyzes various ornaments in several contemporary mosques in Indonesia, such as the Azizi Mosque in Tanjung Pura, the Cheng Hoo Mosque in Surabaya, and the Al Osmani Mosque.  The findings reveal that the ornamentation in Indonesia's contemporary mosques exhibits rich diversity, including geometric, organic, calligraphic, and floral motifs, each with its own uniqueness and characteristics. From a symbolic perspective, these ornaments serve not only as aesthetic elements but also as mediums imbued with philosophical, spiritual, and social values, reflecting the harmony between tradition and modernity. This research highlights how the architecture of contemporary mosques in Indonesia has successfully developed a distinct identity through ornamentation that is not only visually appealing but also deeply meaningful and relevant to the present context. These findings contribute significantly to the understanding of the development of mosque architecture in Indonesia and serve as a reference for designing future contemporary mosques. 

This research explores the role of social media in shaping collective identity among users in contemporary society. By employing a qualitative methodology that includes in-depth interviews and content analysis, the study investigates how individuals create and share content that reinforces their group affiliations and fosters a sense of belonging. The findings reveal that social media platforms serve as vital spaces for community building, where users share personal narratives and visual content, and engage in discussions that highlight shared values and experiences.  Key themes identified include the impact of different content types on identity formation, the influence of community leaders and influencers, and the significance of intersectionality in shaping collective identities. While positive interactions on social media can strengthen group cohesion, negative experiences and the prevalence of echo chambers can lead to fragmentation and exclusion. This research underscores the dual nature of social media as both a tool for connection and a potential source of division. Ultimately, the study contributes valuable insights into the complexities of identity formation in the digital age and emphasizes the need for inclusive and supportive online environments. As social media continues to evolve, understanding these dynamics is essential for fostering social cohesion and empowering communities in an increasingly interconnected world.

Film and television series posters play a crucial role as both promotional media and symbolic representations of a work’s narrative and themes. This study analyzes the semiotics of the Netflix series The Influencer (2024) poster, which highlights issues of social media manipulation, identity crisis, and digital power. Its success in reaching Netflix’s Top 10 in Indonesia indicates strong cultural resonance. Using a qualitative approach with Barthes’ semiotic method, this research examines visual elements such as color, typography, and composition to reveal the poster’s denotative, connotative, and mythological meanings. The poster functions not only as a promotional tool but also as a medium conveying complex social messages.This study contributes to the field of Visual Communication Design by providing insights into how visual elements shape meaning and audience perception. The findings are expected to serve as a reference for academics and practitioners in understanding and creating posters that are both aesthetically appealing and meaningful.

The application of visual brand concepts in showroom interior planning is considered crucial to ensuring that the products offered are relevant to the target market. This study aims to design a concept for the cash register and backdrop facilities in the case study of the Vespa Piaggio brand, with the goal of effectively reflecting the brand's visual identity. This research employs a qualitative method through in-depth observation, including direct visits to Piaggio stores and documentation via photographs and videos. The findings indicate that the use of shape metaphors aligned with the brand's identity can strengthen the visual brand image and enhance the showroom's appeal. The implications of this study emphasize the importance of applying visual identity holistically in furniture design to build a positiveerception among the target market and potential customers.

This paper aims to discuss the meaning of the message of T-shirts labeled with Balinese terms that are traded as tourist souvenirs in Bali. As a result of qualitative research, research data were obtained through observation, document review, and interviews with several informants of t-shirt consumers as well as observers of fashion and Balinese arts and culture. The data collected were analyzed by communication theory and semiotic theory. The results of the study show that the fashion or form of the t-shirt is a t-shirt without a kra decorated with Latin writing or a Balinese script with artistic and ideological expression motifs. T-shirts labeled Balinese have become part of the creative industry for tourist souvenirs that continues to grow in line with the dynamics of Bali tourism. From the perspective of visual communication, the message of a Bali tourism souvenir t-shirt has the following meanings: (1) introducing Bali tourist destinations, (2) as an expression of the soul of the wearer; (3) introducing group identity, (4) information on a moment of Balinese tradition, and (5) introducing Balinese language and cultural identity to the public. T-shirt tourism souvenirs that introduce Balinese cultural identity need to be continuously developed.

This study analyzes the mascot "Si Domar" used by Indomaret company as a brand icon through a semiotic approach. The purpose of this research is to reveal the meaning contained in Si Domar as a company icon. This study uses a qualitative descriptive research method. This mascot not only serves as an eye-catching visual element, but also as a communication tool that reflects the company's identity and values to consumers. Charles Sanders Peirce's semiotic analysis was used to decipher the signs contained in the visual representation of Si Domar, including visual aspects such as color, shape, and expression, as well as the messages conveyed through these symbols.The results of the study show that Si Domar plays an important role in building a positive image of Indomaret in the eyes of the public. This mascot successfully blends elements of local culture and modernization, creating a divisible symbol. The conclusion of this study confirms that a deep understanding of semiotics is essential in the development of effective visual communication strategies to strengthen brand identity. Thus, Si Domar is not only a visual icon, but also a representation of Indomaret's deep values and identity.

Bandung Village, which is rich in local traditions and culture, has launched the Dewi Sinyonya mascot as part of its tourism promotion strategy. This mascot, which is the work of KUKERTA UIN SMH Banten group 29 students, aims to connect the village's cultural heritage with the modern era. The name "Dewi Sinyonya" reflects the village's ambition to be known as a leading tourist destination, where "DEWI" means "Tourist Village" and "SINYONYA" refers to the legendary goldfish species that symbolizes good luck. This mascot wears a kiwari iket and pangsi shirt, and carries a bag woven with pandan leaves as a symbol of local craftsmanship. With its deep design and symbolism, Dewi Sinyonya not only functions as a visual icon, but also as a cultural representation that brings the heritage of Bandung Village to life. It is hoped that its presence will attract tourists to explore the beauty and richness of village culture, as well as strengthen local cultural identity in the modern era.

Bandung Village, which is rich in local traditions and culture, has launched the Dewi Sinyonya mascot as part of its tourism promotion strategy. This mascot, which is the work of KUKERTA UIN SMH Banten group 29 students, aims to connect the village's cultural heritage with the modern era. The name "Dewi Sinyonya" reflects the village's ambition to be known as a leading tourist destination, where "DEWI" means "Tourist Village" and "SINYONYA" refers to the legendary goldfish species that symbolizes good luck. This mascot wears a kiwari iket and pangsi shirt, and carries a bag woven with pandan leaves as a symbol of local craftsmanship. With its deep design and symbolism, Dewi Sinyonya not only functions as a visual icon, but also as a cultural representation that brings the heritage of Bandung Village to life. It is hoped that its presence will attract tourists to explore the beauty and richness of village culture, as well as strengthen local cultural identity in the modern era.

The application "Android-Based World State Flag Recognition" aims to provide users with information about the flags of countries around the world. The app is designed with a great interface and uses image recognition technology to identify flags. Users can explore flags, get brief historical information, and improve their knowledge of the visual aspects of the country's identity. The app uses up-to-date online resources to ensure the accuracy and relevance of flag information. The search feature allows users to quickly find the flag of a particular country. In addition, the app provides an exam mode to test the user's knowledge with a short quiz about flags. With the integration of Android technology, users can access this application easily on various mobile devices. The main goal is to provide an interactive and fun learning experience around the visual identity of the countries of the world.

The film "Tenggelamnya Kapal Van Der Wijck" (TKVDW) depicts a tragic intercultural romance and represents the richness of Bugis culture woven into its narrative. This research aims to analyze the representation of Bugis culture in the film through a semiotic approach. Bugis cultural symbols, both visual and verbal, are identified and interpreted in intercultural communication. The results show that the film successfully presents Bugis cultural symbols rich in meaning, ranging from traditional clothing, language, to values such as siri' (self-esteem) and lempu' (leadership). These symbols are not only markers of identity but also play a role in intercultural communication as a bridge and a source of conflict. The representation of Bugis culture in the film also shows the power dynamics between Bugis, Minangkabau, and Dutch cultures during the colonial era. This research is expected to contribute to cultural and communication studies, especially in understanding the representation of Bugis culture in popular media.

The coffee shop population continuing to grow in Indonesia, competition is becoming increasingly fierce in creating coffee shop brands, coffee shop business owners will increasingly compete for customers in order to survive amidst the proliferation of coffee shops, especially in the Tangerang area. The presence of a visual identity can be the key for a brand to create a significant impact, including in terms of differentiating itself and providing uniqueness compared to its competitors. Proko Coffee is a coffee shop that was founded in 2020, precisely June 1 2020 and was founded by Maredo Gustam. This coffee shop located in Tangerang does not yet have a visual identity that is identified and well presented, especially in the logo and promotional media, and does not yet have brand guidelines. consistent. So, with this final assignment the aim is to redesign the Proko Coffee logo and promotional media to strengthen the brand identity so that it can develop amidst the rapid growth of coffee shops in Indonesia. Based on this problem, the author redesigned the logo and promotional media owned by Proko Coffee Shop from Tangerang using a qualitative approach, namely by distributing a survey questionnaire containing several questions regarding the visual identity and logo of Proko Coffee to people who spend a lot of time in coffee shops. as well as directly interviewing related parties. As a result, this final project uses Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently.

Micro, Small and Medium Enterprises or MSMEs have an important role in the economy in Indonesia. Business legality that is officially recognized by the government, such as a Business Identification Number, is the main prerequisite for gaining consumer trust and access to various other business opportunities, including financing and partnerships. The aim of this activity is to provide assistance to Bu Suwarti Semen Tape MSMEs regarding NIB creation, starting from the registration process to NIB processing so that the business is recognized as legal by the government, and by developing branding for the Bu Suwarti Semen Tape product, it can increase the attractiveness and competitiveness of its products. on the market. The MSME assistance work program is carried out using several methods including surveys, observations, interviews and discussions, as well as mentoring. This assistance is carried out in two stages, namely assistance in creating a Business Identification Number which starts from the registration process to processing the NIB so that the legality of the business is recognized by the government. Next, the second stage is assistance with MSME branding through creating a visual identity which aims to increase the attractiveness and competitiveness of this tape product on the market.

This research explores the representation of fear in the context of leaving Batak culture as depicted in the film "Ngeri-Ngeri Sedap". Through a content analysis approach, this study investigates how the fear associated with leaving cultural identity is reflected in the narrative, visuals, and characters in the film. Qualitative methods are used to analyze various film elements, including dialogue, plot, setting, and cultural symbolism. The findings indicate that the film portrays the complexity of fear experienced by individuals confronted with the conflict between tradition and modernity. These representations provide insights into the cultural dynamics within Batak society and their implications for individual identity. The study contributes to understanding how fear is associated with cultural change and how it is reflected using Roland Barthes' semiotic analysis framework. The goal of this study is to use Roland Barthes' semiotic analysis method to uncover the moral lessons that are subtly conveyed in films.  The study uses qualitative descriptive methodologies and centers on specific cinema moments.  While connotation is investigated to uncover the hidden meaning behind these indicators, denotation is used to identify signs as they seem on the surface.  Myth analysis is another method used in this research to find concepts that are implied by the movie's plot.  Through the use of Roland Barthes' semiotic approach, the study unveils "Ngeri-Ngeri Sedap"'s intricate and multilayered narrative structure. The research findings offer profound insights into the ways in which the film uses verbal and visual cues to convey moral lessons to its audience.  This study enhances our knowledge of semiotic analysis in the context of film by shedding light on symbolic representations and hidden messages in audiovisual art.

This research aims to uncover the symbolic meaning of stupas placed in front of houses of Buddhist communities affiliated with Vihara Mahanama in Semanding Village, Central Java. Stupas as architectural and symbolic elements hold important positions in religious practice and cultural identity of local Buddhist communities. This study employs a qualitative approach using case study methods with ethnographic perspectives. Data collection techniques include field observations, in-depth interviews with Buddhist communities and vihara leaders, and visual documentation. Data were analyzed descriptively-interpretively using symbolic anthropology frameworks and semiotic architecture theory to reveal symbolic meanings contained in the form, placement, and social function of stupas in daily life. The results show that stupas are not merely religious ornaments, but represent multiple layers of meaning: spiritual values, cosmic symbolism, protection, and markers of Buddhist cultural identity in predominantly non-Buddhist environments. Stupa symbolism also reflects processes of cultural adaptation and spirituality rooted in the social dynamics of the Semanding Village community. This research contributes to understanding the integration of Buddhist symbols in contemporary Indonesian society and their role in maintaining religious identity in multicultural contexts, while also providing insights into the domestication of sacred symbols in everyday spaces.

Technological advancements and globalization have influenced social structures, including perceptions of beauty standards shaped by the media. This study aims to examine how media shapes beauty standards and its impact on individual perceptions and behavior. The research focuses on the analysis of language and imagery in Pantene shampoo advertisements to understand the underlying ideology and its social impact. A qualitative descriptive method with critical discourse analysis by Norman Fairclough is employed. Data analysis is conducted in detail to uncover the meanings and purposes of the advertisements. The results show that Pantene ads successfully address common hair care issues and present their product as the best solution. The ads build a brand identity that emphasizes strength, beauty, and hair care. Brand ambassadors in the ads are depicted as strong individuals who believe in Pantene’s efficacy, influencing consumer perceptions. Discourse practice analysis reveals that the ads use storytelling, visuals, humor, and everyday language to attract young viewers’ attention. These elements make the ads relevant and appealing, shaping consumer perceptions and behavior. Social practice analysis indicates that the ads reflect societal changes influenced by social media and increased attention to self-care. The ads highlight hair problems due to pollution and offer Pantene as the solution, reflecting the role of advertising in shaping consumer perceptions and actions. The study concludes that Pantene ads successfully build a strong narrative to address hair care issues and establish a brand identity that emphasizes strength, beauty, and hair care. Future research is recommended to examine the long-term impact of these ads on consumer behavior and perceptions.

Sang Pisang is a food and beverage business owned by President Jokowi's son, Kaesang Pangarep, together with a businessman from Makassar, Ansari Kadir. Sang Pisang was born in 2017 by serving products made from bananas. Sang Pisang just rebranded in November 2022 by presenting the latest concept, namely changing the outlet, logo, visuals, packaging design, and presenting several new menu variations, so there is a need for activities that can increase brand awareness. Sang Pisang carries out marketing implementation using marketing public relations to provide communication to its consumers that is educational and informative using social media and several offline activities. The purpose of this research is to find out how Sang Pisang implements marketing public relations in increasing brand awareness. The theory used in this research is Marketing Public Relations (Kotler and Keller, 2012). The approach used in conducting this research is a qualitative approach with descriptive methods, and data collection techniques through observation, interviews and documentation. The results of this research show that Sang Pisang's Marketing Public Relations is carried out with various strategies such as Publication using social media, events, press conferences and podcasts, Media Identity by making changes to the logo, visuals and outlets. , Marketing Public Relations Activity (Marketing Public Relations Activities) for online using social media such as Twitter, Tiktok, and Instagram while offline, namely by holding press conferences, events, Corporate Social Responsibility (CSR), and podcasts, Public-Services Activity ( Public Activity Services) by carrying out CSR such as Samtama activities, donations, and several other humanitarian assistance have succeeded in increasing Brand Awareness

Stress can be defined as a physiological and psychological response that occurs when individuals experience pressure or burdens that exceed their ability to cope. Stress in adolescents can be caused by various influencing factors such as academic demands, family problems, conflicts with peers, teenage romance and identity problems. However, teenagers still have a low understanding of the dangers of stress, in addition to the lack of optimal information through public service advertisements, especially for teenagers. The aim of the design is to build an "Electronic Poster for Public Service Advertisements about the Dangers of Stress that is informative, communicative, educative, effective and easy to understand for teenagers aged 10-18 years in Padang City." This design method uses the glass box method, namely a design method that is carried out rationally and logically on the work based on the information obtained, based on: analytical, synthetic and evaluative to get the best solution. The approach uses 5W+1H analysis (what, when, where, who, why, how). Results of designing the main media for Electronic Posters for Public Service Advertisements about the Dangers of Stress in Adolescents and supporting media: leaflets, flayers, social media, x-banners, tote bags, t-shirts and stickers. This design can provide creative thinking visually, informatively, communicatively, educatively and effectively for teenagers aged 10-18 years.

Flowdys Thrift is a clothing shop owned by Bunga Rahmadillah which was founded in mid-2021. It operates in the field of fashion or used clothing that is suitable for use. Located on Jalan Pasir Parupuk Tabing Simp. Gia no 17 Kec. Koto Tangah, Padang City, West Sumatra. However, the basic problem with Flowdys Thrift is that it is faced with many competitors who are old and new who will be involved in the same business field. The aim of designing a visual identity is to design a logo by applying good design principles, so that it will produce a logo that is unique, simple and easy to remember in order to form a consistent identity, increase business aspiration, as well as differentiate it from other competitors so that it is more easily recognized and remembered by the public. consumer The visual identity design method used is the Glass box method, starting from data collection, interviews and observations so that problems that occur can be identified, which will later be analyzed using SWOT theory, resulting in a Manual Book as the main media containing concepts, gird systems, colors, typography, and supporting media such as posters, stickers, T-shirts, tumblers/thermos, lanyards, stamps.