Publication Search

In the "Jakarta 101" advertising campaign, there are three local tourist locations in Jakarta that are rarely visited and hidden gems that we want to highlight, namely Difabis Kopi, Museum di Tengah Kebun, and Gang Hijau Cemara. In the process of creating this campaign, the Art Director has a central role. pre-production to post-production stages. The Art Director is responsible for designing the initial concept in the form of a visual concept, creating a logo, and executing the concept. The main objective of this advertising campaign is to introduce the unique side and hidden advantages of local tourist attractions in Jakarta , and also produce a campaign that is effective when viewed visually and in reading this journal, while presenting an innovative approach for those interested in opening a highly creative business both within and outside the city. The reasons behind the creator's initiative in creating the advertising campaign " Jakarta 101" is to spread awareness that amidst the hustle and bustle of the metropolitan city, there are unique locations such as coffee shops that empower individuals with disabilities, interactive museums with guides who discuss the meaning behind each historical artifact, as well as educational places that emphasize the importance of environmental awareness and recycling practices. This advertising campaign aims to increase tourists' interest in visiting local tourist attractions in Jakarta that are rarely visited and hidden gems in Jakarta.

Lombok has long been touted as a "new Bali" tourism destination. Along with the changing times, changes in tourist trends also develop and begin to recognize various new types of tourism. Lombok has a uniqueness that is thick with Islamic nuances. Therefore, Lombok applies a type of Muslim-friendly tourism / halal tourism. Muslim-friendly tourism types have been implemented indirectly by tourism actors in Lombok. Visits to various tourism destinations in Lombok were taken as samples representing the city. With qualitative descriptive research methods, the author wants to present observations supported by exposure to documentation and interviews. The author also bases research on a theory tested in reality, especially in Lombok tourism destinations. Based on the study results, several Lombok tourism destinations still need help implementing Muslim-friendly tourism. Problems are known both from destination location factors and market segmentation factors. However, some locations have been found to have long-term development opportunities that make it possible to implement Muslim-friendly tourism as a whole through certain efforts. The fulfillment of the minimum requirements for Muslim-friendly tourism does not have a coercive nature but has the opportunity to influence tourists' interest in visiting. Therefore, the Lombok government, with Muslim-friendly tourism branding together with stakeholders, maintains and improves the quality of tourism services for the sustainability of Lombok's tourism economy.

Group 09 of thematic real work lectures (KKN-T) at Raden Rahmat Islamic University Malang took a superior program, namely tourism development. The tourism development taken is in the Telaga Madiredo agrotourism. Madiredo Lake Agrotourism is a tourist attraction that carries a natural theme found in Madiredo Village, Pujon District, Malang Regency.  The developments made at Telaga Madiredo include video promotion and the creation of a vertical garden. Making this vertical garden uses natural materials found around the village, namely bamboo. The aim of making this video promotion is to make tourists in the Malang area and outside Malang City aware of and attract tourists to visit.

The Siwaluh Jabu traditional house in Dokan village is a historical relic of the Karo tribe, which still stands today. The Siwaluh jabu traditional house in Dokan village is a cultural tourist attraction that is often visited by tourists. Therefore, the purpose of this study is to review the condition of the traditional house and the role of the Siwaluh jabu traditional house in Dokan village on tourism in North Sumatra. The method used in this research is a qualitative research method which collects data from interviews conducted and information from journals and books. From the research that has been done, it is found that the condition of the traditional house of Siwaluh Jabu in Dokan village is still good but one of the traditional houses has been damaged and is no longer occupied. The Siwaluh Jabu traditional house in Dokan village also has an important impact on tourism in North Sumatra.

The long distance traveled and the lack of infrastructure such as roads and public transportation have reduced the interest of tourists to visit the Mangrove Forest Marine Tourism object. The lack of resting places for tourists such as cottages and lodging places also triggers the lack of interest of tourists to visit. Conversely, if the availability of infrastructure such as good roads and easy to pass, signposts, and the availability of comfortable and quiet resting places can be the main attraction for tourists who want to visit these attractions. This study aims to determine whether the value of natural beauty, educational value, facilities and infrastructure, tourists, promotions, fees, handicrafts, and income are relevant to improving the welfare of the community in Lubuk Kertang Village, Langkat Regency and to determine the role of the government in developing ecotourism attractiveness in improve the welfare of the community in Lubuk Kertang Village, Langkat Regency. What is examined is whether the value of natural beauty, educational value, facilities and infrastructure, tourists, promotions, fees, handicrafts, and income are relevant to improving the welfare of the community in Lubuk Kertang Village, Langkat Regency and what is the role of the government in developing ecotourism attractiveness in improving people's welfare. in Lubuk Kertang Village, Langkat Regency. With a sample of 207 respondents, which were collected by distributing questionnaires and processing data using Confirmatory factor analysis (CFA) and Multiple Linear Regression. Based on the results of the Confirmatory Factor Analysis (CFA) test in the KMO and Bartlett's test table, it shows that promotion, tourists, educational values and income significantly affect the welfare of the people in Lubuk Kertang Village, while the value of natural beauty, infrastructure, user fees and handicrafts has a negative effect. or not significant to the welfare of the community in Lubuk Kertang Village. And the results of multiple linear regression testing show the partial hypothesis test results that the value of natural beauty, retribution, tourists and income is significant for the welfare of the people in Lubuk Kertang Village.

The growth of the internet has influenced the tourism industry because the internet makes it easier for individuals to obtain reviews about places to visit and because the internet is a tool used by tourist site managers to assess the quality of their offerings. The increase in the number of tourists of almost two million in just three years in West Sumba is proof of this influence. Social media is a tool that people use to interact with each other online; some people have multiple accounts on platforms such as Instagram, WhatsApp, Facebook, Telegram, Twitter, and so on. Tourists can receive recommendations for tourist attractions based on price and type of trip desired through a tourist attraction recommendation system that uses the KNN algorithm. Three factors were used in this research: activity, type of tourism, and type of price. An accuracy of 63.16% is found in the test results using the KNN algorithm and the Rapid Miner application with a K value of 5. The analysis results show that the K-Nearest Neighbor (K-NN) approach can be used as a guideline for recommending tourist destinations to visitors in West Sumba.

The Taman Pujaan Bangsa Margarana National Monument (TPB Margarana) is a memorial monument built to commemorate the Puputan Margarana tragedy. Currently, the number of tourists visiting is still very small, this affects the income obtained is not enough to cover the maintenance and operational costs of TPB Margarana. Digital Marketing Training and Tour Guide Training as an effort to develop the potential of TPB Margarana to increase the number of tourists visiting so that it is expected to have an impact on the sustainability of the TPB Margarana Struggle History Museum. Training and mentoring methods are used in this activity. The training method is designed to convey the important role of digital marketing and tour guide competence to increase the number of visits to TPB Margarana. Digital marketing training and Tour Guide Training were attended by 20 TPB Margarana employees. The output of this activity is in the form of publication of activities through electronic mass media, draft teaching materials and draft community service articles. This activity also provides benefits for TPB Margarana, namely increasing competence in the field of digital marketing and tour guides for TPB Margarana employees and for the Bali State Polytechnic campus as the implementer of activities to share their knowledge with the wider community.

The backpacker tourism trend in Southeast Asia has grown rapidly in the past few decades, with Thailand becoming one of the top destinations for budget travelers. This study aims to identify the factors that make Thailand a favorite destination for backpackers in the region. The research methodology involves literature analysis, interviews with backpackers, and tourism statistics. The results show that the combination of natural beauty, cultural diversity, affordable cost of living, good tourism infrastructure, and easy access to various attractions are the main factors that attract backpackers. In addition, Thailand's image as a friendly, safe, and open country for foreign tourists also contributes to its popularity. The study also compares Thailand with its neighboring countries such as Vietnam, Cambodia, and Indonesia to understand Thailand's competitive advantages. The findings provide insights for the government and tourism industry players in developing sustainable strategies to maintain and enhance the attractiveness of the destination for the backpacker tourist segment  

The development of tourist villages has become a global trend driven by cultural and environmental preservation, as well as its potential to increase local community income. The purpose of this research is to analyze the development strategy of Jatirejo Village, Gunungpati District, through the Spot Selfie Competition, which leverages the village's potential to attract tourists, especially the younger generation. This competition is not merely a selfie spot contest but also an effective tourism promotion tool that can spark community creativity in creating attractive selfie spots. The results of the study show a positive impact on increasing tourist numbers, local income, and the preservation of culture and the environment. Moreover, this spot selfie competition introduces innovation in the sustainable management of tourist villages. This research is expected to contribute to effective and sustainable tourist village development policies in Indonesia

Tukad Bindu, a river tourism site in Denpasar, Bali, attracts a significant number of domestic tourists. However, it currently lacks a well-defined strategic plan for sustainable development, which is crucial for establishing it as a competitive tourist destination in Denpasar City. This study aims to identify the development potential along Tukad Bindu, Denpasar, Bali, using qualitative methods and SWOT analysis. The research primarily focuses on river revitalization as a catalyst for tourism, enhancing agricultural productivity, tourist attractions, and fostering active community involvement. The findings suggest that the SO (Strengths-Opportunities) strategy can be employed by maintaining river revitalization as a key driver for tourism while also boosting agricultural productivity and tourist attractions. The ST (Strengths-Threats) strategy involves empowering the community through active participation to mitigate potential threats. The WO (Weaknesses-Opportunities) strategy is facilitated by providing educational programs through the Denpasar City Environmental Service to the surrounding community. Meanwhile, the WT (Weaknesses-Threats) strategy underscores the importance of collaboration with the government and private sector to improve tourism promotion, develop cultural and agricultural tourism attractions, and ensure the sustainability of future programs. This study recommends the adoption of these strategies as concrete steps to fully leverage the development potential around Tukad Bindu, Denpasar, Bali. The successful implementation of these strategies is anticipated to positively impact tourism, agriculture, and the welfare of the local community.

Miniature Indonesia is the nickname of Serdang Bedagai Regency, where many ethnic groups live in the Land of the Magic of this Traditional Country. There are still many local residents who do not know the culture in the land where they live. Based on existing problems, a view arose to design Arts and Culture Facilities that would house all arts activities and cultural preservation, especially Malay culture, as the forerunner to the establishment of Serdang Bedagai Regency. The theme approach that will be used to design this Arts and Cultural Facility is Neo-Vernacular Architecture. Neo-Vernacular architecture is an architectural concept that incorporates elements of surrounding culture into buildings by applying patterns or motifs typical of the place itself. Apart from that, the use of a neo-vernacular theme is also in line with the building's function, namely as an arts and cultural facility, where the aim of this project is to introduce the surrounding culture to local people and tourists from outside the area.

Thesis with the title Jowin Peak Tourism Development Strategy to Increase the Number of Tourist Visits in Tulungagung Regency" written by Yasmin Indra Preswari, Moch. Verry Martin A.S, M Islamic Sharia Tourism Study Program, Department of Management and Business, Faculty of Islamic Economics and Business, Sayyid Ali Rahmatullah Tulungagung State Islamic University who was supervised by Dr. Deny Yudiantoro, S.AP., M.M., The research in this thesis is based on the importance of tourism development strategies because the main reason for tourism development in a tourist destination, whether locally, regionally or nationally in a country, is closely related to the economic development of that region or country. The focus of research in writing this thesis is (1) What is the tourism development strategy to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction? (2) What is the strategy for developing human resources to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction? (3) What is the most effective role of media in reaching and influencing the target audience of tourists, especially in the context of digitalization and developments in information technology? This type of research is field research using a descriptive method approach. In collecting data researchers used the method of observation, interviews, and documentation. Researchers double-checked to obtain the data obtained and used triangulation techniques, with the aim of obtaining data validity. After that, analyzing it through data reduction and making conclusionsng the validity of the data uses source triangulation and technical triangulation. Based on the results of data analysis, it can be concluded that the research results show that (1) tourism development strategies to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction are carried out in various ways, including strategies including adding tourist attractions, developing accessibility, developing amenities, developing public facilities. the role of government. (2) human resource development strategy to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction by implementing a capacity building strategy which includes Human Resource (HR) Development, Strengthening organization, Institutional reform (institutional reform) (3) Media strategy that most effective in reaching and influencing the target audience of tourists, by referring to technical and practical means. by implementing promotions on various social media platforms such as Facebook, Instagram, and Tiktok to influence the audience of data tourists to Puncak Jowim tourism.

Sumerta Kaja Traditional Village is one of the traditional villages in Bali which has quite large tourism potential. The beauty of traditional Balinese spa culture is one of the main attractions for tourists visiting this area. However, in this traditional village there is a group of PKK women who have limited knowledge and skills to develop independent economic businesses. Therefore, spa training for the Sumerta Kaja Traditional Village youth organization is important in order to improve their economic quality. This village has significant tourism potential, but the youth organizations in this traditional village are still unable to utilize this potential optimally. They have limited knowledge and skills in the spa sector, making it difficult for them to be involved in developing the tourism sector in their traditional villages. Apart from that, youth organizations are also a group that has an important role in the family and society. Through spa training, they can be economically empowered and have the opportunity to earn additional income. This will give them pride and increase their role and self-confidence in society.

Canyoning adventure tourism is a form of nature tourism activity that provides extreme and challenging experiences for tourists. However, the high level of risk in this activity requires a comprehensive risk management approach to ensure the safety and comfort of participants. This study aims to analyze risk-based canyoning tourism management activities in the Canyoning & Caving area, Bogor, Indonesia. This study uses a qualitative method with data collection techniques in the form of in-depth interviews with tour managers, canyoning guides, and tourists who have participated in the activity. In addition, direct observations were made of field conditions and facilities provided. The results of the study indicate that the implementation of effective risk management is very important to minimize the potential for accidents and negative impacts on the environment. Some of the main risks identified include unpredictable weather conditions, terrain difficulty, and lack of participant experience. The risk mitigation strategies implemented include intensive training for guides, the use of international standard safety equipment, and the preparation of clear emergency procedures. This study is expected to be a reference for other canyoning tourism managers in developing safe and sustainable adventure tourism in Indonesia.

The role of the promotion mix is crucial to the survival of a company or organization. Through a mixture of promotions, companies can inform and influence consumer or customer decisions just as they do with a beach tour. As for this study, it aims to measure the role of the mix of promotions carried out by coastal tourism galeong on the decision of visiting tourists. This research uses descriptive qualitative methods. Data is collected through interviews and observations. The results of the research showed that the coastal tourism management made adjustments to the role of the promotion mix. This adjustment is made by leveraging digital media and establishing good relationships with people, governments and end-users.

One of the advanges of an island nation is possessing abundant natural resource potentials. Kanigoro Village which located at Kapanewon Saptosari, Gunung Kidul is a kind of village that has many natural resource potentials. To maximize the natural resource potentials in Kanigoro Village, field study students of Sebelas Maret University plan to create a village potential mapping. Implemented Methods of field study program involve some  activities such as students provision, location placement, and implementation of program. Facilities located at Kanigoro Village are sufficient to provide it’s living such as formal and nonformal education, health facilities, government facilities such hall village to anticipate disasters for example tsunami and landslide. In general, it is also explained that the education level of the people of Kanigoro village is relatively high. Kanigoro Village possess a huge potential in tourism and culture. Those huge potential need to be improved as an attraction in order to attract tourists to visit Kanigoro Village.

Nowadays, many people spend their vacation time traveling to a new destination or a destination that has already been visited. This potential must be used by a destination to increase the interest of tourists to visit again. This research was conducted at Bali Dive Resort and Spa Tulamben which is located in Tulamben village, Karangasem. The purpose of this study was to test and explain the role of destination image, perceived value, experiential marketing on revisit intention in domestic customers of Bali Dive Resort and Spa Tulamben. The sample in this study were 120 respondents. Data collection was carried out by distributing questionnaires via google form. The collected data were analysed by classical assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that the variables of destination image, perceived value, experiental marketing have a significant positive effect on revisit intention. The implications of this research can be taken into consideration and input for Bali Dive Resort and Spa Tulamben in maintaining the revisit intention domestic customers by considering the variables of destination image, perceived value and experiential marketing.  

This research aims to evaluate the governance of the Breksi Cliff Tourism destination in Yogyakarta based on the Sapta Pesona indicators. Breksi Cliff, which was originally a mining site, has developed into an attractive geological tourism destination thanks to the creative efforts of the local community. This research used a survey method by distributing questionnaires to 170 tourists who visited Tebing Breksi. The analysis was carried out using Importance Performance Analysis (IPA) to identify gaps between the level of importance and performance of Sapta Pesona indicators consisting of security, order, cleanliness, coolness, beauty, friendliness and memories. The results of the analysis show that most of the indicators are in quadrants I and II, which means they are considered important by tourists but their performance varies. Indicators such as staff knowledge, cleanliness of toilets and environmental planning are considered important and have good performance, while road access and prompt service require improvement. Based on these results, it is recommended to maintain good performance and improve aspects that have not met tourist expectations in order to improve the quality of tourism and the competitiveness of Tebing Breksi as a geological tourism destination.

Sam Ratulangi International Airport in Manado plays a strategic role as the main gateway for tourists visiting North Sulawesi, making significant contributions to local tourism and the economy. The implementation of local wisdom at this airport, such as the use of regional languages and the integration of cultural elements in terminal design, aims to enrich the tourist experience and showcase the cultural richness of North Sulawesi. However, challenges remain regarding capacity and service quality, as well as maintaining the authenticity of local culture. This study aims to analyze how the application of local wisdom at Sam Ratulangi International Airport impacts the tourist experience in North Sulawesi and to evaluate the local cultural values implemented at the airport in enhancing the visitor experience. The research design uses a qualitative approach with a case study method to assess the application of local wisdom at Sam Ratulangi International Airport, Manado. The study, conducted in July 2024, combines interviews, observations, and documentation to gather data. Interviews with airport managers, local communities, and passengers provide insights into the impact of local wisdom. Observations focus on cultural elements at the airport, while documentation includes official data and relevant literature. Data validity is tested through triangulation of techniques and sources. Data analysis involves reduction, presentation, and conclusion drawing to address or refine the research problem. The study findings indicate that the application of local wisdom at Sam Ratulangi International Airport, such as traditional Kolintang music, batik exhibitions, and the use of regional languages, enhances the tourist experience by creating a distinctive atmosphere that introduces North Sulawesi's culture. Local values such as "mapalus" (community cooperation) and "torang samua basudara" (we are all brothers) are reflected in the friendly and efficient service, leaving a positive impression and shaping tourists' views of the region as rich in culture and humanitarian values.  

Muslim-friendly tourism is a tourism that is developed by providing facilities needed by Muslim tourists, ranging from facilities for places of worship to worship equipment, such as mukena, sarongs, and prayer mats. Muslim-friendly tourism has been widely developed in various tourist attractions in Indonesia. This research aims to implement Muslim-friendly tourism in Cuku Nyi-Nyi Mangrove Ecotourism. The object of this research is the Cuku Nyi-Nyi Mangrove Ecotourism located in Sidodadi Village, Teluk Pandan District, Pesawaran Regency, Lampung Province. This research method uses descriptive research to develop a systematic, fact-based, and accurate plan about the facts and characteristics of a particular population or region. The results of this study show that the implementation of Muslim-friendly tourism in Cuku Nyi-Nyi Mangrove Ecotourism has been successfully implemented.