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Electronic Medical Records (EMR) are medical records compiled and stored through an electronic system used to support the provision of healthcare services. The implementation of EMR facilitates faster, more practical, and integrated patient data recording. Electronic Medical Records (EMR) are designed to improve the efficiency, accessibility, and accuracy of patient information within healthcare institutions. This study used a qualitative descriptive approach with a case study design through interviews to assess the readiness of EMR implementation in terms of the 5M management aspects (Man, Money, Material, Machine, Method) at Muhammadiyah General Hospital, Ponorogo Regency. The study sample consisted of 27 healthcare workers selected using a purposive sampling technique. The case study design allowed researchers to capture in-depth insights from healthcare workers directly involved in EMR implementation. The results showed that from the Man element, most healthcare workers were ready to use EMR, as indicated by their comfort and skills in operating the application. In the Money element, there is a system maintenance budget and support for EMR development in the inpatient unit and the Emergency Room. The Material element indicates the availability of adequate software, while the Machine element includes computer devices, internet connections, and a stable server to support users. These technological resources ensure a user-friendly and reliable system. The final element, Method, is demonstrated by the existence of clear SOPs and workflows, enabling healthcare workers to understand and effectively follow the EMR implementation process. Overall, the findings indicate that the hospital is institutionally prepared for EMR adoption.    

Hospitals need to make various efforts to improve the quality of service in order to attract new patients and retain them. However, retaining existing patients is more difficult than attracting new patients. This study aims to analyze the effect of brand repositioning and social media communication on revisit intention with hospital brand gestalt as an intervening variable at Unimedika Sepatan Hospital, Tangerang. Brand repositioning and communication through social media are important strategies in increasing patient loyalty and intention to reuse hospital services. Hospital brand gestalt, which reflects the patient's holistic perception of the hospital brand, is hypothesized as a factor mediating the relationship between brand repositioning, social media communication, and revisit intention. The research method used is quantitative with a survey approach to 260 respondents who have used Unimedika Sepatan Hospital services. Analyzed using Structural Equation Modeling with the help of AMOS software to test. The results showed that brand repositioning and social media communication significantly positively influenced hospital brand gestalt. Hospital brand gestalt was proven to have a significant influence on revisit intention. These findings indicate that hospital brand gestalt plays a mediating role in the relationship between brand repositioning, social media communication, and revisit intention. The implications of this study emphasize the importance of an effective brand repositioning strategy and the use of social media communication to build positive patient perceptions of the hospital brand, which can increase patient intention to revisit services. Unimedika Sepatan Hospital is advised to strengthen its brand positioning and increase interaction through social media.

The level of healthcare quality is determined by the extent to which societal or individual requirements for healthcare are met in alignment with high professional benchmarks, while ensuring prudent resource utilization and impact within government and societal constraints. In addition, it must be delivered in a safe and satisfactory manner to patients, following ethical standards and best practices. Quality indicators of health services in hospitals have challenges in improving the overall quality of health services. In the Cardiac Poly Outpatient Unit at Kendari City Hospital, it is necessary to know the strategies used in improving service quality. The purpose of this study is to ascertain the Strategy for Improving the Quality of Health Services in the Cardiac Poly Outpatient Unit at Kendari City Hospital in 2024. The research methodology used is qualitative and descriptive, using the Phenomenal model to investigate various phenomena in Kendari City Hospital with data collection techniques, namely field observations at the research location and also in-depth interviews with informants who have been determined. The results showed that the quality strategy of health services provided by the Kendari City Hospital is quite good, especially in the Cardiac Poly Outpatient Unit. However, considering the importance of health services, it must always be improved so that the quality of health services received by the community is always maintained. There are still many things that must be considered, for example, the problem of waiting rooms that must be added to the seats for visitors and the speed of service that must still be improved.

The Emergency Department (ED) is the first destination for patients in emergency situations. One of the key healthcare providers in delivering services to patients is the nurse. The quality of hospital services is partly influenced by the workload of nurses. This condition can trigger work-related stress, necessitating research to determine whether there is a relationship between workload and service quality among nursing staff in the ED of RSUD dr. Doris Sylvanus Palangka Raya. This study aims to identify the relationship between workload and service quality among nursing staff in the ED of RSUD dr. Doris Sylvanus Palangka Raya. Method: This correlational study employed a cross-sectional approach to examine the relationship between workload and service quality among 40 nursing staff members, using total sampling and Chi-Square test. Data were collected using a workload questionnaire and a service quality questionnaire. Results: The Chi-Square test analysis yielded a p-value = 0.028, indicating a significance level of p < 0.05. Therefore, H1 was accepted, showing a significant relationship between workload and service quality, with a substantial degree of association. Conclusion: The study demonstrates a significant relationship between workload and service quality among nursing staff in the ED of RSUD dr. Doris Sylvanus Palangka Raya.

Diabetes mellitus is a chronic metabolic disease that affects not only the physical condition but also the psychological aspect of patients, particularly anxiety. This psychological condition can influence blood glucose stability and potentially worsen the clinical state of patients. The aim of this study was to analyze the relationship between anxiety and blood glucose levels among patients with diabetes mellitus at Fakfak General Hospital. The study applied a quantitative approach using an observational analytic method with a cross-sectional design. The sample consisted of 50 patients selected through total sampling. Anxiety data were collected using a questionnaire, while blood glucose levels were obtained from laboratory results. Data were analyzed using univariate and bivariate methods with the Chi-Square test at a significance level of p < 0.05. The findings showed that most patients experienced anxiety (96%) and the majority had normal blood glucose levels (70%). The Chi-Square test revealed a p-value of 0.000, indicating a significant relationship between anxiety and blood glucose levels in patients with diabetes mellitus at Fakfak General Hospital. This study highlights the importance of addressing psychological conditions as part of a comprehensive diabetes management program. It is recommended that health care services provide special attention to anxiety management as an effort to improve the quality of life of diabetic patients.

Efficient management of patient queues is essential in healthcare systems to ensure timely care, optimize resource utilization, and enhance patient satisfaction. Mathematical programming, particularly when applied in conjunction with queuing theory and optimization models, provides a rigorous framework for analyzing and improving healthcare service delivery. This approach involves modeling arrivals and service processes, applying queuing models (such as single-server, multi-server, and priority queues), and formulating optimization objectives—often to minimize total costs, patient waiting times, or resource idling. Recent research demonstrates that combining queuing theory with mixed-integer programming and simulation techniques enables healthcare managers to allocate resources dynamically, set staffing levels, and assign priorities among different patient categories. For example, the use of mixed-integer programming can determine the optimal number of servers, beds, and service rates based on patient flow and priority needs, striking a balance between reducing waiting times for critical cases and controlling operational costs. These mathematical models also account for practical constraints and stochastic variability inherent in clinical settings. Applications span emergency departments, outpatient clinics, and even pharmacy and blood service centers—showing significant improvements in system efficiency, reduced patient wait times, and enhanced overall care quality. Thus, mathematical programming is a powerful decision-support tool for queue management, offering evidence-based strategies to address congestion and resource allocation challenges in complex healthcare environments.

Quality healthcare services are a crucial factor in improving patient satisfaction and are an indicator of the success of healthcare facilities. Based on the results of the 2024 Semester I Public Satisfaction Survey (January–June), Melati Community Health Center (Puskesmas Melati) achieved a satisfaction score of 80.84%. This score indicates good service quality, but remains below the established Minimum Service Standards (SPM), which is more than 90%. This condition requires a comprehensive evaluation of the relationship between service quality and patient satisfaction levels. Therefore, this study was conducted to determine the extent to which healthcare service quality influences patient satisfaction at Melati Community Health Center, Kapuas Regency. The study used a quantitative approach with a cross-sectional design. The study population was all 985 patients who visited Melati Community Health Center, Kapuas Regency in January 2025. The study sample was determined at 285 respondents through random sampling techniques to obtain representative data. The research instrument was a structured questionnaire that assessed the dimensions of service quality and patient satisfaction levels. Data analysis was performed using the Spearman Rank test to determine the relationship between variables. The results of the study showed that the majority of patients rated the quality of health services as very good (26.6%). In addition, the majority of patients also expressed satisfaction with the health services provided (30.9%). Statistical tests proved a significant relationship between service quality and patient satisfaction levels (p = 0.000 < 0.05) with a correlation coefficient of 0.693. This means there is a strong and positive relationship, so that the better the service quality, the higher the patient satisfaction. The conclusion of this study emphasizes the importance of improving the quality of health services at the Melati Community Health Center. Aspects that need attention are improving physical appearance (tangibles), simplifying service procedures, and strengthening the competence and empathy of staff.

Myofascial pain syndrome (MPS) is a condition characterized by muscle or fascia pain, involving sensory, motor, or autonomic functions, linked to myofascial trigger points (MTrPs). Motor symptoms can include muscle weakness, limited movement, and stiffness. Sensory symptoms may involve tenderness, referred pain, hyperalgesia, or allodynia, while autonomic symptoms include sweating, changes in skin temperature, and salivation. MPS occurs due to increased sympathetic nervous system activity, which worsens pain. Physical therapy is vital in improving movement and function, with Active Exercise Therapy being a recommended treatment. MPS affects 36% of 431 patients, with pain intensity often developing within a week, and in Indonesia, it reaches 40% within a year. MPS is more common in females than males. Active Exercise Therapy, which can be performed at home or work, is essential for preventing MPS. On July 31, 2025, a community service activity was held at RT VIII Tanjung Mas Village, Semarang Utara, with 29 participants. The event included blood pressure checks, blood sugar tests, BMI measurements, and counseling on the importance of exercise therapy to prevent muscle fatigue, particularly in the neck area. The therapy, focusing on improving tendon and ligament strength and muscle strength, helps maintain joint stability and increase the range of motion. Strength training includes isotonic exercises and progressive resistance training, tailored to each individual's needs. The event provided education on managing muscle pain and fatigue through targeted exercise routines and home programs. These initiatives emphasize muscle recovery, physical health, and overall wellness, ensuring participants can manage and prevent MPS effectively. The event highlighted the critical role of regular physical activity in improving quality of life and preventing long-term musculoskeletal pain.

The hospital operating room is one of the most crucial facilities in health services, so it requires a stable, reliable, and uninterrupted electricity supply to ensure patient safety and smooth medical procedures. The slightest electrical outage can pose a major risk, given that almost all vital medical equipment in the operating room relies on an electrical power supply. Therefore, the Uninterruptible Power Supply (UPS) system has an important role as a backup solution to ensure the continuity of electrical energy. This study aims to analyze the performance, capacity, and burden of UPS at Siti Fatimah Palembang Hospital using quantitative methods. Data was obtained through direct observation, interviews with technicians, technical documentation, and measurement of current and load power with standard-compliant measuring equipment. The focus of the analysis was directed at the Online Double Conversion type UPS with a capacity of 20 kVA which functions as the main supplier of backup electricity in the three operating rooms. The measurement results show that the total load reaches 8,855.5 VA or equivalent to 44.2% of the total capacity of the UPS. This load comes from 24 units of vital medical equipment, including operating lights, patient monitors, ventilators, anesthesia machines, and electrosurgical devices spread evenly across three operating rooms. With a power factor of 0.92 and a measurement current of 39.8 A, the performance of the UPS is quite efficient and safe to use. This shows that UPS capacity still has spare space to bear additional loads in the event of an increase in the number of medical equipment in the future. The conclusion of this study is that UPS at Siti Fatimah Palembang Hospital is able to work optimally in maintaining the stability of power supply, so that it can ensure the continuity of critical medical services in the operating room.

This study aims to analyze the adaptation strategies of Ananda Sehat Karangsono Clinic in facing the competition in healthcare services in the era of the National Health Insurance (JKN). The background of this research is based on the increasingly fierce competition between healthcare facilities, both clinics and hospitals, in providing fast, efficient, and quality services according to JKN standards. The presence of the JKN program, which demands integrated, transparent, and technology-based services, encourages clinics to innovate to remain competitive and maintain operational sustainability. The research method used is descriptive qualitative with data collection techniques through in-depth interviews, participatory observation, and documentation studies. Research informants included clinic leaders, healthcare workers, and administrative staff, thus providing a comprehensive perspective on the implemented adaptation strategies. The results show that Ananda Sehat Karangsono Clinic has integrated digital technologies, such as the Mobile JKN application and WhatsApp, to speed up the registration process, verify patient data, and facilitate communication. This innovation can improve the efficiency of service flows, reduce queues, and create a better service experience for patients. In addition, the clinic emphasizes the importance of patient satisfaction by improving service quality, speed, and friendliness of healthcare workers and support staff. The adaptation strategy implemented was not limited to technological aspects, but also encompassed operational efficiency and humanistic interpersonal services. Overall, the clinic's adaptation strategy was flexible and holistic, encompassing digitalization, strengthening internal management, and developing positive patient relationships. These findings confirm that the clinic was able to maintain competitiveness and service sustainability amidst the dynamics of the National Health Insurance (JKN) and the digitalization of the healthcare system.  

This study examines the implementation of home care-based health service innovations at Dr. M. Thomsen Nias Regional General Hospital as an adaptive strategy to overcome limited access to services in island regions. The aim is to analyze the benefits, challenges, and strategies for strengthening the program, with a focus on human resource management aspects. The research method employs a descriptive qualitative approach through in-depth interviews, participatory observation, and documentary studies involving relevant stakeholders. The results indicate that home care significantly improves accessibility for vulnerable groups, reduces geographical barriers, and enhances the quality of interaction between healthcare workers and patients. The program's success is influenced by visionary leadership, selective recruitment, continuous training, and sustained work motivation. However, challenges such as high workloads, logistical limitations, and suboptimal cross-unit coordination remain. The implications of this research emphasize the importance of institutional strengthening, the establishment of a dedicated home care unit, the use of information technology, and cross-sector collaboration based on local values to ensure the sustainability of the program and improve the health status of communities in remote areas. Furthermore, this study underscores the importance of continuously evaluating the performance of home care services through measurable indicators based on local needs. Routine monitoring and active community involvement as beneficiaries can increase accountability and encourage participation in maintaining service continuity. Strengthening an organizational culture that is adaptive and responsive to changes in the external environment is also key to anticipating the dynamic health needs of island communities. Thus, the home care approach is not merely a short-term solution but also part of the transformation of the health care system toward a more inclusive and socially just model. 

Nurses’ performance plays a vital role in ensuring the quality of healthcare services provided to patients. However, in Indonesia, nurses’ performance remains relatively low, which is partly attributed to inadequate levels of work motivation. Work motivation itself is shaped by several factors, one of the most influential being self-efficacy, defined as an individual’s confidence in their ability to perform tasks effectively. This study aimed to investigate the relationship between self-efficacy and work motivation among inpatient nurses at Banjarmasin Islamic Hospital. A quantitative correlational design with a cross-sectional approach was used. The study population included all 75 inpatient nurses, with 63 participants selected through quota sampling. Data collection employed two instruments: a self-efficacy questionnaire adapted from Basari’s research and a work motivation questionnaire developed by Mubarok. The collected data were analyzed using the Spearman rank correlation test with a 0.05 significance level. Findings revealed that most nurses (76.2%) had moderate levels of self-efficacy, while the majority also reported moderate levels of work motivation (55.6%). Statistical testing indicated a correlation coefficient (r) of 0.510 and a significance value (p = 0.001), demonstrating a moderate, positive, and statistically significant relationship between self-efficacy and work motivation. These results suggest that the stronger a nurse’s belief in their competence, the greater their motivation to perform work-related tasks. The study concludes that self-efficacy is a critical determinant of work motivation among inpatient nurses, highlighting the need for hospital management to implement strategies that strengthen nurses’ confidence and abilities. Interventions such as training, mentoring, and continuous professional development are recommended to enhance self-efficacy, which in turn can improve work motivation and overall performance, thereby contributing to higher-quality healthcare delivery.

This research explores the legal protection of domestic doctors in Indonesia in response to the increasing utilization of foreign doctors (FDs) within the framework of knowledge transfer aimed at improving healthcare services. With the enactment of Law No. 17 of 2023 on Health, the Indonesian government provides space for foreign doctors to practice with simplified licensing procedures, raising legal concerns regarding legal certainty, professional equality, and the rights of patients to clear and honest communication. This study uses normative juridical methods with statutory and conceptual approaches to analyze the legal framework surrounding this issue. The findings show that the implementation of simplified requirements for foreign doctors potentially threatens the professional standing of local doctors and risks violating patient rights. Recommendations include strengthening legal instruments and monitoring mechanisms to ensure that knowledge transfer objectives are met without compromising legal protection and healthcare quality. The legal framework provided by Law No. 17 of 2023 allows foreign doctors to practice with more straightforward licensing processes, but it raises concerns regarding the adequacy of regulatory oversight. Local doctors fear that the simplified procedures for foreign doctors may not guarantee the same level of competency, accountability, and ethical standards. Furthermore, the presence of foreign doctors could lead to a disparity in professional treatment and recognition, undermining the integrity of the medical profession in Indonesia. This study explores how these legal issues intersect with the broader goals of patient protection, ensuring that all medical practitioners, regardless of nationality, adhere to the highest standards of care and ethical conduct. The role of patient rights in this context is critical, as patients must receive clear and honest communication about the qualifications of the doctors treating them, ensuring their right to informed consent is upheld.

Telemedicine is a significant innovation in modern healthcare, enabling the provision of remote healthcare services using telecommunications technology. This service allows medical personnel to conduct consultations, examinations, and even monitor patient conditions without face-to-face interaction. Implementations of telemedicine include video conferencing between doctors and patients, remote health monitoring using digital devices, and the use of integrated health applications on mobile devices. This technology offers significant opportunities to overcome geographical barriers, particularly for people living in remote, hard-to-reach areas, or with limited access to conventional healthcare facilities. This study aims to increase understanding of the role and benefits of telemedicine as part of the digital transformation in the healthcare sector to improve public health. The activities were conducted through lectures and demonstrations, structured in three stages: planning, implementation, and evaluation. During the planning stage, the implementation team prepared materials, media, and delivery strategies appropriate to the participants' level of understanding. The implementation stage focused on delivering educational materials related to the concepts, benefits, and examples of telemedicine applications in everyday life, followed by a demonstration session on the use of digital health applications. The final stage, an evaluation, measured participants' knowledge levels before and after the activity. The results showed a significant increase in students' understanding of telemedicine. The knowledge level increased from 23.0% before the training to 84.6% after the training. This increase demonstrates the effectiveness of the lecture method combined with interactive demonstrations in conveying information. Furthermore, students became more aware of the importance of utilizing digital health technology and felt more involved in the decision-making process regarding self-care.

WHO (2020) found that in various hospitals around the world the incidence of patient falls per year ranged from 3.2 - 16.6% or 700,000 -1,000,000 in the United States, England, Denmark and Australia. Data in Indonesia recorded 34 cases of patient falls or equivalent to 14% of fall incidents in hospitals in Indonesia, data from Bhayangkara Hospital has a high prevalence of fall risk, reaching 10.07% or around 1,975 people, especially in the hemodialysis room. One of the unexpected events is the incident of a patient falling, caused by various things, this is also related to the knowledge of nurses in preventing the risk of falls in patients. Objective: To find out efforts to improve nurses' knowledge in preventing the risk of falls in the HD room at Bhayangkara Hospital, Lampung Province.The data collection method carried out on August 20, 2024 was through interviews, documentation studies, and observations. From the pre-survey data, it was found that nurses' knowledge was lacking because there were still incidents of patients falling in the hemodialysis room. The results of the Nursing Management problems found were that the prevention of the risk of falling in patients in the HD room of the Bhayangkara Lampung Hospital was not optimal, the number of nurses in the HD room itself was 19 nurses, 11 of whom had undergone training. The activity plan carried out was education about the importance of nurses' knowledge in optimally preventing the risk of falling in patients. The implementation of the activity was carried out on December 14, 2024 by means of education on the prevention of the risk of falling in patients with a Morse fall scale assessment. After education was carried out on the risk of falling in patients in the HD room of the Bhayangkara Lampung Hospital, the results showed an increase in nurses' knowledge about the risk of falling, as evidenced by the pre-test results of 50-70% and the post-test results of 70-90. It is hoped that with the increase in nurses' knowledge, they can optimize the prevention of the risk of falling in the HD room. So that it can make the quality of nurse services to patients more optimal.  

The Emergency Department (ED) plays a pivotal role as the frontline of hospital services, requiring rapid and accurate response to ensure patient safety and optimal care outcomes. This study aims to analyze the influence of nurse competence and inter-team coordination on the effectiveness of patient transfers from ED to inpatient units, with nurse work motivation as a mediating variable. A quantitative approach was employed with hypothesis testing using path analysis (Structural Equation Modeling - SEM). The study was conducted at Graha Juanda Hospital, Bekasi, involving a sample of 55 nurses selected through total sampling from both the ED and inpatient departments.Primary data were collected through structured questionnaires, and data analysis was performed using SPSS 26 The results demonstrate that nurse competence and team coordination significantly affect service effectiveness, both directly and indirectly through work motivation. The findings also indicate that low work motivation—linked to factors such as limited professional development opportunities and unbalanced workloads—contributes to delays in transferring patients to inpatient care, with the average Length of Stay (LOS) exceeding six hours.The study concludes that improving nurse competence, strengthening inter-team coordination, and enhancing nurse motivation are critical strategies to improve the quality and timeliness of emergency services. This integrated internal performance approach is vital for reducing LOS in the ED and ensuring seamless, patient-centered care transitions.

The increasing number of mental health disorders in various countries has created an urgent need for innovation in the diagnosis and treatment process. This problem not only impacts individuals' quality of life but also creates a significant social and economic burden. One solution that is beginning to be widely researched is the use of artificial intelligence (AI) in the field of mental health. This research used a literature review of various previous studies discussing the role, application, and impact of AI. The results of the review indicate that AI technology, particularly in the form of digital applications such as chatbots, has great potential to support the recovery process for patients with mental disorders. AI-based chatbots can provide responsive, two-way interactions, so users feel heard and receive initial emotional support. One technical approach used is Natural Language Processing (NLP), which enables the system to understand natural human language. Simultaneously, Long Short-Term Memory (LSTM) algorithms are used to analyze language patterns and detect symptoms of depression more accurately. Various studies have reported that the application of NLP and LSTM can improve the reliability of diagnoses and provide responses tailored to user needs. Furthermore, AI can provide personalized recommendations, tailor interventions to the user's condition, and monitor mental health developments in real time. This has the potential to assist mental health practitioners in making faster and more informed decisions. However, the adoption of AI among practitioners remains relatively low. Influencing factors include limited technological understanding, limited infrastructure, and debates over ethical aspects and data privacy. Therefore, while AI has significant potential to improve the quality of mental health services, regulations, ethical guidelines, and synergy between technology and healthcare professionals are needed to ensure safe and effective implementation.

This study aims to describe the transformational leadership strategy implemented in Masohi hospital and analyze its impact on the performance of human resources (HR). The research approach used is qualitative with case study design, which allows researchers to understand the phenomenon in depth in a real context. The Data was collected through in-depth interviews with eight informants, consisting of directors, field heads, room heads, and implementing staff, so that diverse perspectives were obtained from various levels of management and implementers. The data analysis process is carried out through three main stages, namely data reduction, data presentation, and conclusion/verification. The results showed that transformational leadership strategies in Masohi hospital include exemplary, inspirational motivation, innovative thinking encouragement, and attention to individual employee needs. Implementation of this strategy can improve discipline, work ethic, teamwork, and a sense of responsibility of employees in providing services to patients. In addition, it was found that the work culture built through transformational leadership can strengthen organizational commitment and improve overall service quality. However, the implementation of this strategy is not free from challenges. The obstacles that arise include complex bureaucracy, managerial competence gaps between units, as well as resistance to change among staff. This challenge requires an adaptive approach and effective communication so that the strategy can run optimally. Overall, the findings of this study confirm that transformational leadership has a positive impact on strengthening work culture and improving service quality in regional hospitals. This research is expected to be a valuable input for the development of leadership and HR management policies, not only in Masohi hospital, but also in other regional hospitals that face similar challenges.

This narrative review aims to explore the transformation of occupational health and safety (OHS) in the era of healthcare digitalization. The background highlights the increasing complexity of hospital services and the urgent need to integrate digital innovation into OHS programs. The method used was a narrative review based on 32 articles published between 2020 and 2025, selected through systematic search in PubMed, Scopus, ScienceDirect, and Google Scholar. The findings indicate that digital health technologies, including wearable devices, electronic incident reporting systems, and mobile applications for infection control, significantly enhance the effectiveness of OHS by improving compliance, strengthening safety culture, and reducing hospital-acquired infections and adverse events. Nevertheless, challenges remain regarding infrastructure readiness, digital literacy, and data security. The implications of this study suggest that hospitals and policymakers should consider digital-based OHS strategies as an integral part of patient safety improvement and quality health services.

The increase in the number of patient visits at Asy Syifa Sambi General Hospital was not accompanied by an increase in patient satisfaction. In fact, patient satisfaction actually decreased slightly, although it was still within the ideal category. This condition raises questions regarding the role of hospital image in influencing patient satisfaction. This study aims to determine the effect of brand image on patient satisfaction in the outpatient installation of Asy Syifa Sambi General Hospital, Boyolali. The type of research used was quantitative with a non-experimental design (analytical survey) and a cross-sectional approach. The number of samples in this study was 100 respondents obtained by non-probability sampling technique using the accidental sampling method. Data analysis was carried out through simple linear regression analysis. The results of the univariate analysis showed that the brand image variable was categorized as "Very Good" by 78% of respondents, while 64% of respondents categorized the level of patient satisfaction in the "Very Satisfied" category. In the bivariate analysis with a simple linear regression test, the t-value was 11.106, which was greater than the t-table of 1.984 with a significance level of 0.00 <0.05. These results indicate that brand image has a significant impact on patient satisfaction. Based on these findings, hospitals are advised to continue enhancing their brand image by improving service quality, enhancing the competence of healthcare personnel, and optimizing available facilities. These efforts are expected to maintain and increase patient satisfaction levels. Future research should include other variables, such as service quality, trust, or patient loyalty, to obtain more comprehensive results regarding the factors influencing patient satisfaction.