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Food security is a crucial foundation in breaking the cycle of poverty, particularly in rural areas that are vulnerable to limited food access. The Government of Bangun Purba Village has implemented a food security assistance program through the distribution of livestock and crop seedlings as a strategy to improve both food availability and community income. This study aims to describe the implementation process of the program, identify supporting and inhibiting factors, and assess its impact on poverty alleviation in the village. The research employs a descriptive qualitative approach with data collected through interviews, observation, and documentation. Informants include the village head, program coordinator, members of the Village Consultative Body (BPD), and program beneficiaries. Data analysis is based on David C. Korten’s Theory of Successful Program Implementation, which encompasses three main indicators: the program, implementing organization, and target group. The results show that the food security program in Bangun Purba Village has contributed positively to improving food availability for some community members. However, its effectiveness has not yet reached an optimal level due to uneven distribution of aid, lack of technical assistance, limited socialization, and weak coordination among stakeholders.

The 2025 Independent Community Service Program (KKN) of the University of Muhammadiyah North Sumatra was held at SD Negeri 102028 Sei Parit, Sei Rampah District, Serdang Bedagai Regency. Sharia financial education from an early age is an important step in shaping a generation that is financially literate and has Islamic morals. This study aims to describe the process and results of Islamic financial education activities through the “Saving from an Early Age” program for students at State Elementary School 102028 Sei Parit, Sei Rampah District, Serdang Berdagai Regency. The implementation method used a participatory approach with direct observation, counseling, mini banking simulations, and educational games. The results of the activity show that students are able to understand the basic concepts of saving, recognize the prohibition of usury, and show a high interest in saving consistently. This activity also succeeded in fostering basic Islamic financial literacy, especially in the context of wise pocket money management. This study recommends that similar programs be carried out continuously through collaboration between schools and Islamic financial institutions.

This study aims to analyse the design and optimization of digital marketing to increase the brand awareness of the IdRink MSME through the integration of a website and Instagram. The research employed a Research and Development (R&D) method using the Four-D model (Define, Design, Develop, Disseminate), combined with prototyping techniques and evaluation through blackbox testing. Data were collected through interviews, literature review, observation, Google Analytics, Instagram Insight, and A/B testing questionnaires administered to 100 respondents. The results show that the development of a WordPress-based website and a structured Instagram content plan significantly improved IdRink’s digital performance. Within one month, the audience growth rate increased by 256%, average post reach reached 216%, and website traffic recorded 298 users. Brand awareness measurement indicated brand recognition of 74% and brand recall of 79%, higher than the comparison brand in the local beverage category. These findings indicate that integrating a website and Instagram as a digital marketing strategy is effective in moving IdRink from the unaware-of-brand stage to recognition and recall, expanding market reach, strengthening customer engagement, and building a more professional brand image among young urban consumers. The study recommends maintaining content consistency and utilising digital analytics to support future marketing decision-making.

This study investigates the role of fintech and digital finance as intermediary variables in the influence of sharia financial literacy on increasing sharia financial inclusion in Aceh Province. This study examined 308 respondents spread across various regions of Aceh Province and analyzed using SEM AMOS and a purposive sampling technique. After conducting various tests, this study demonstrated that sharia financial literacy, fintech, digital finance, and sharia financial inclusion have been well-functioning. Sharia financial literacy has been proven to enhance fintech, digital finance, and sharia financial inclusion in Aceh. Correspondingly, fintech and digital finance also have a positive and significant impact on sharia financial inclusion. Furthermore, fintech and digital finance have also been shown to partially mediate the relationship between sharia financial literacy and sharia financial inclusion

This study aims to assess extent to which leadership, communication, and competence influence employee performance at Point Coffee Medan. The research was motivated by field findings that indicated a decline in work quality, such as delays in task completion, miscommunication among employees, and a lack of capability in carrying out tasks effectively. These issues highlight the need for improvements in human resource aspects, particularly in leadership style, communication effectiveness, and employee competence. A quantitative research method with a descriptive approach was employed. Data were collected through questionnaires distributed to 38 employees of Point Coffee Medan. The research instruments were tested for validity and reliability, and the data were analyzed using multiple linear regression. The goal of the study was to determine both the partial and simultaneous effects of the three independent variables on employee performance. The analysis results indicate that leadership, communication, and competence have a positive and significant impact on performance, both individually and collectively. Effective leadership helps guide and motivate employees in completing their tasks. Clear and open communication fosters collaboration and a harmonious work environment. Meanwhile, strong competence enables employees to work more efficiently, accurately, and productively. In conclusion, the improvement of employee performance is strongly influenced by the leader's ability to manage the team, the quality of internal communication, and the mastery of work-related competencies. Therefore, the company is advised to enhance these three aspects as part of its human resource management strategy

This study aims to analyze the implementation of audit procedures on the cash account in nonprofit organizations, specifically in the P Educational Foundation, conducted by the Public ccounting Firm Djoko Soerjadi. The research employs a qualitative approach with the P Educational Foundation as the object of study. Primary data were obtained through direct observation during the audit process. The resulty indicate that the applied audit procedures include the determination of materiality levels, preparation of audit working papers, reconciliation of cash balances between financial statements and the general ledger, examination of bank statements, and the sending of bank confirmation letters. All cash audit procedures were carried out systematically and in accordance with applicable auditing standars in Indoensia. Theses findings suggest that the audit procedures performed by the Public Accounting Firm Djoko Soerjadi were conducted professionally and contributed to ensuring the transparency and accountability of the P Educational Foundation’s financial statements.

The young generation has a strategic role in social development, especially in strengthening leadership values and national character. However, in this modern era many young people have experienced a decline in the spirit of mutual cooperation, social care, and responsibility for the community environment. Based on these conditions, this community service activity was carried out with the aim of fostering the leadership character of the younger generation through the Karang Taruna organisation in Kadipaten Village, Andong District, Boyolali Regency. The activity methods used include interactive lectures, group discussions, leadership simulations, and value reflections with a participatory approach. This activity was attended by 25 Karang Taruna members and was held for two days. Evaluation was conducted through observation, questionnaires, and interviews to measure the improvement of participants' understanding, attitudes, and leadership behaviour. The results of the activities showed a significant increase in the participants' understanding of leadership concepts, communication skills, teamwork, and sense of social responsibility. Participants also began to show initiative in designing and implementing social programmes in the village. In addition, this activity strengthens the role of Karang Taruna as a forum for character and leadership development at the village level. In conclusion, leadership character development through educative and participatory approaches has proven to be effective in developing youth leadership with integrity, visionary, and orientated towards social values. This activity is expected to be a model of youth capacity building that can be replicated in other villages.

School cleanliness is a fundamental aspect in creating a healthy, comfortable, and character-based learning environment. This community service activity aims to raise students’ awareness of the importance of maintaining school environmental hygiene through a Participatory Action Research (PAR) approach conducted at MDTA Nurul Huda, Padamaju Village, Pagelaran District, Cianjur Regency. The activity consisted of several stages: observation, educational counseling, collaborative cleaning activities, and participatory evaluation. The results show an increased awareness among students of the importance of cleanliness, a more organized school environment, and active involvement of teachers and students in maintaining school facilities. Teachers served as role models who significantly influenced students’ clean habits. The activity also affirmed the integration of Islamic values in hygiene education, aligning with the principle of an-nadhafah minal iman (cleanliness is part of faith). Therefore, the school cleanliness education program at MDTA Nurul Huda is not merely a physical cleaning action but also a sustainable form of character education based on spiritual and social values.

This study aims to examine the effect of liquidity, proxied by the Current Ratio, and firm size, proxied by Total Assets, on stock returns. The research period covers the years 2019–2023. The population of this study includes financial reports of 90 energy sector companies listed on the Indonesia Stock Exchange. A purposive sampling technique was employed, resulting in 46 selected companies as the sample. The study uses secondary data derived from the annual financial reports of energy sector companies for the 2019–2023 period. The data analysis method used in this study is panel data regression analysis. In this research, liquidity is measured using the Current Ratio (CR), while firm size is measured by Total Assets. The results indicate that liquidity has a negative and significant effect on stock returns, whereas firm size has a negative but not significant effect on stock returns.

The purpose of this study is to analyze the effect of interest rates and economic growth on stock returns in companies in the energy sector listed on the Indonesia Stock Exchange during the period 2019 to 2023. The method used is a quantitative approach with panel data regression analysis. The study population includes 90 company data from the sector. The sample was determined through a purposive sampling method, resulting in 46 companies that meet the established criteria. The results of the study indicate that interest rates have a significant effect on stock returns, while economic growth also shows a significant effect.

The independent real college work (KKN) of Muhammadiyah Sumatra Utara was carried out at MTS Al-Washliyah, Hamparan Perak sub-district, Deli Serdang district. This KKN program aimed to improve literacy and highlight the importance of education for children’s abilities in both character development and student intelligence. The goal of education is to advance intellectual development while instilling moral values, ethics, integrity, and tolerance in students. The results of this study indicate that the role of parents is crucial in developing literacy in students. Parents are encouraged to help children develop a habit of reading books, thus providing a positive influence on their children's educational progress. Additionally, parents' active involvement allows children to have better opportunities to develop their literacy skills. By creating a supportive home environment and fostering positive reading habits, parents play a vital role in improving the overall literacy of students. This KKN program has shown that collaboration between parents and educational institutions can significantly enhance the literacy development of students.

The 2025 Independent Community Service Program (KKN) of the University of Muhammadiyah North Sumatra was held at SD Negeri 102028 Sei Parit, Sei Rampah District, Serdang Bedagai Regency. Sharia financial education from an early age is an important step in shaping a generation that is financially literate and has Islamic morals. This study aims to describe the process and results of Islamic financial education activities through the “Saving from an Early Age” program for students at State Elementary School 102028 Sei Parit, Sei Rampah District, Serdang Berdagai Regency. The implementation method used a participatory approach with direct observation, counseling, mini banking simulations, and educational games. The results of the activity show that students are able to understand the basic concepts of saving, recognize the prohibition of usury, and show a high interest in saving consistently. This activity also succeeded in fostering basic Islamic financial literacy, especially in the context of wise pocket money management. This study recommends that similar programs be carried out continuously through collaboration between schools and Islamic financial institutions.

The independent real college work (KKN) of Muhammadiyah Sumatra Utara was carried out at MTS Al-Washliyah, Hamparan Perak sub-district, Deli Serdang district. This KKN program aimed to improve literacy and highlight the importance of education for children’s abilities in both character development and student intelligence. The goal of education is to advance intellectual development while instilling moral values, ethics, integrity, and tolerance in students. The results of this study indicate that the role of parents is crucial in developing literacy in students. Parents are encouraged to help children develop a habit of reading books, thus providing a positive influence on their children's educational progress. Additionally, parents' active involvement allows children to have better opportunities to develop their literacy skills. By creating a supportive home environment and fostering positive reading habits, parents play a vital role in improving the overall literacy of students. This KKN program has shown that collaboration between parents and educational institutions can significantly enhance the literacy development of students.

The 2025 Independent Community Service Program (KKN) of the University of Muhammadiyah North Sumatra was held at SD Negeri 102028 Sei Parit, Sei Rampah District, Serdang Bedagai Regency. Sharia financial education from an early age is an important step in shaping a generation that is financially literate and has Islamic morals. This study aims to describe the process and results of Islamic financial education activities through the “Saving from an Early Age” program for students at State Elementary School 102028 Sei Parit, Sei Rampah District, Serdang Berdagai Regency. The implementation method used a participatory approach with direct observation, counseling, mini banking simulations, and educational games. The results of the activity show that students are able to understand the basic concepts of saving, recognize the prohibition of usury, and show a high interest in saving consistently. This activity also succeeded in fostering basic Islamic financial literacy, especially in the context of wise pocket money management. This study recommends that similar programs be carried out continuously through collaboration between schools and Islamic financial institutions.

The Community Service Program (KKN) from the University of Muhammadiyah North Sumatra in 2025 took place in Dolok Kahean Village, Tapian Dolok District, Simalungun Regency, with the theme "Entrepreneurship as a Solution for Community Economic Empowerment. " The main objective of this activity was to improve the competence of Micro, Small, and Medium Enterprises (MSMEs) by implementing digital marketing strategies and strengthening local product brands, especially rengginang businesses. The methods applied included observation, interviews, socialization, and participatory training. The core program included logo and product identity creation, photography training and promotional content editing, social media account creation, and education on Go Digital Safe for the community. The results of this activity showed an increase in the skills of MSMEs in using digital media for promotion, expanding market share, and increasing product competitiveness. In addition, students gained practical insights in the application of entrepreneurship, communication, and social project management. The main challenges faced, namely the lack of internet access and low digital literacy in the community, can be overcome through a direct approach and intensive mentoring. Overall, the KKN program has been successful in strengthening collaboration between higher education institutions and the community and has become an example of digital-based economic empowerment at the village level.

The Community Service Program (KKN) from the University of Muhammadiyah North Sumatra in 2025 took place in Dolok Kahean Village, Tapian Dolok District, Simalungun Regency, with the theme "Entrepreneurship as a Solution for Community Economic Empowerment. " The main objective of this activity was to improve the competence of Micro, Small, and Medium Enterprises (MSMEs) by implementing digital marketing strategies and strengthening local product brands, especially rengginang businesses. The methods applied included observation, interviews, socialization, and participatory training. The core program included logo and product identity creation, photography training and promotional content editing, social media account creation, and education on Go Digital Safe for the community. The results of this activity showed an increase in the skills of MSMEs in using digital media for promotion, expanding market share, and increasing product competitiveness. In addition, students gained practical insights in the application of entrepreneurship, communication, and social project management. The main challenges faced, namely the lack of internet access and low digital literacy in the community, can be overcome through a direct approach and intensive mentoring. Overall, the KKN program has been successful in strengthening collaboration between higher education institutions and the community and has become an example of digital-based economic empowerment at the village level.

Community Service (KKN) is one method to implement the Tri Dharma of Higher Education through community service activities. The Independent KKN Project from the University of Muhammadiyah North Sumatra in 2025 was implemented in Dolok Kahean Village, Tapian Dolok District, Simalungun Regency, with the theme "Innovation and Creativity as Keys to Entrepreneurial Success in the Digital Economy Era. " The purpose of this study is to improve the ability of Micro, Small, and Medium Enterprises (MSMEs) actors in maximizing product marketing using digital marketing, with an emphasis on the use of photo and video content for business branding. The implementation methods of this activity include observation, interviews, socialization, and training in photography practices, editing, and digital content strategies. The results of this activity show an increase in knowledge and skills of MSME actors in creating promotional content, building brand identities (such as logos and product packaging), and utilizing social media as a marketing tool. In addition, social activities such as mutual cooperation, economic education in schools, and the creation of educational signs about waste also contribute to increasing social awareness in the community. The success of this activity was facilitated by community cooperation and support from village officials, while the main challenges were geographical conditions and limited transportation. Overall, this KKN activity had a positive impact on the development of local MSMEs, increased digital literacy, and strengthened the relationship between students and the village community, demonstrating the role of higher education institutions in community empowerment.

The study aims to evaluate the adoption of the Coretax system by government expenditure treasurers using the Technology Acceptance Model (TAM). We assesses the factors influencing users' attitudes and intentions toward using new technology. Primary data from local government public service agencies in Karanganyar and Wonogiri regencies are collected by using questionnaire, analyzed with linear regression and path analysis. Our analysis reveals that perceived usefulness and behavioral intention are scored high, indicating that the treasurers find Coretax beneficial and are strongly inclined to continue using it. However, perceived ease of use and attitude toward use showed moderate to high ratings, indicating room for improvement in terms of ease of use and user comfort. Regression analysis found that perceived ease of use significantly affects perceived usefulness, attitude toward use, and behavioral intention. However, perceived usefulness and attitude toward use did not significantly influence behavioral intention. The findings suggest that the ease of use of Coretax plays a more crucial role in shaping the treasurers' behavioral intentions than perceived usefulness or affective attitude. This study providing insights into key determinants affecting user intentions and offering empirical foundations for developing training policies, system design improvements, and implementation strategies tailored to the public sector's needs. The findings of this research are also expected to contribute to offer practical implications for strengthening national tax digitalization reforms.

This study aims to analyze the effect of Total Asset Turnover (TATO) on stock prices at PT Baramulti Suksessarana Tbk during the 2014–2023 period. TATO is an activity ratio that measures how efficiently a company utilizes its total assets to generate sales. This research employs a quantitative associative approach using secondary data obtained from the company’s annual financial statements published by the Indonesia Stock Exchange. Data were analyzed using simple linear regression to determine the relationship between the independent variable (TATO) and the dependent variable (stock price). The results show that TATO has a positive and significant effect on stock prices, with a correlation coefficient of 0.859 and a significance value of 0.001 (p < 0.05). This indicates that the more efficiently a company uses its assets to generate sales, the higher its stock price will be. The findings support the signaling theory and efficient market hypothesis, suggesting that asset efficiency serves as a positive signal for investors in evaluating firm performance.

This study analyzes the phenomenon of limited digital literacy on the social media platform Instagram, particularly concerning users’ tendency to respond emotionally to provocative titles (clickbait) without fully reading and comprehending the content. Employing a qualitative case study approach, the research highlights behavioral patterns in which users prioritize quick responses over critical understanding. The findings reveal that the primary factor contributing to this phenomenon is the attention economy, where users are accustomed to instant access to information and feel compelled to engage immediately in public discourse. The implications of this behavior include the proliferation of misinformation and the intensification of opinion polarization. This study recommends the need for more structured digital literacy education and the implementation of platform features that encourage users to engage with content before interacting. The tendency to react without thoroughly evaluating content contributes to an increasingly fragmented digital space where echo chambers thrive. This study recommends the need for more structured digital literacy education, focusing on critical thinking and the importance of evaluating content before sharing or reacting. Additionally, it suggests the implementation of platform features that encourage users to engage with content in a more thoughtful and responsible manner, helping mitigate the spread of misinformation.