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Arya Adha Prananda; Bondan Aji Manggala

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

This research aims to examine the role of music in the construction process of the traditional Karo house, Siwaluh Jabu, in Lingga Cultural Village, Karo Regency, North Sumatra. In Karo culture, music is not merely a source of entertainment but serves as a symbolic and spiritual medium that reflects cultural values, social cohesion, and the community’s belief system. This study employs a qualitative descriptive method with an ethnographic approach through field observation, in-depth interviews with traditional figures, musicians, and local residents, as well as documentation of rituals and architectural elements of the Siwaluh Jabu house. The findings reveal that music plays a significant role in each stage of construction, starting from the selection of suitable wood to the completion ritual known as Mengket. The Gendang Lima Sendalanen ensemble—particularly through the performance of Gendang Limapuluh Kurang Dua—functions as a medium connecting humans with ancestral spirits, legitimizing the spiritual presence within the house, and strengthening communal cooperation. Music serves not only to regulate the rhythm of collective work but also to ensure harmony between humans, nature, and the unseen forces that are believed to inhabit the house. Therefore, music is an essential element that maintains cultural continuity, reinforces identity, and supports the preservation of the Karo intangible heritage amidst ongoing modernization.

Patrisia Rera Bato; Intansakti Pius X; Emmeria Tarihoran

Sabar : Jurnal Pendidikan Agama Kristen dan Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines the Lom Plai tradition of the Dayak Wehea community from the perspective of Catholic inculturation theology. Although this tradition has been widely studied from an anthropological perspective, no research has specifically examined the meaning of its values, symbols, and rituals in the light of inculturation. Therefore, this study is important to see the possibility of dialogue between the Gospel and local culture. The purpose of this study is to understand how elements of Lom Plai culture can be interpreted and processed within the framework of inculturation theology and how the values ​​contained therein can enrich the pastoral life of the community. The study uses a literature review method with a qualitative-contextual theological approach through analysis of theological literature, Church documents, and ethnographic studies of the Dayak Wehea. The research findings indicate that the values ​​of harvest gratitude, respect for the land, community solidarity, and symbols such as rice and thanksgiving rituals are aligned with Christian spirituality and have the potential to be integrated into pastoral practice. The implications of this study emphasize the need for ongoing discernment so that the inculturation process runs authentically, enriches the community's faith, and maintains the cultural identity of the Wehea community.  

Dicky Setiawan Hidayat; Intan Kumala Sari

Perspektif Administrasi Publik dan hukum 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study examines the interplay between administrative ethics and bureaucratic decision-making within the governance landscape of Pulang Pisau Regency through a structured literature analysis. Anchored in the theoretical frameworks of Administrative Ethics Theory, Bureaucratic Decision-Making Theory, and Good Governance, this research synthesizes classical and contemporary scholarly works to identify the determinants, challenges, and institutional dynamics that influence ethical decision processes in local bureaucracy. The method employs a qualitative narrative literature review, involving systematic identification, screening, quality assessment, and thematic extraction of relevant academic sources published in the last two decades. Findings indicate that ethical norms, integrity, organizational culture, leadership morality, and institutional control mechanisms significantly shape the rationality, consistency, and legitimacy of bureaucratic decisions. Furthermore, the literature reveals that external pressures, conflict of interest, inadequate regulatory enforcement, and limited administrative capacity remain persistent barriers to the implementation of ethical governance in regional administrations. The study also highlights the essential role of participatory governance, digitalization, and internal accountability frameworks in strengthening ethical consistency across bureaucratic processes. These insights position administrative ethics as a crucial foundation for promoting transparency, fairness, and public trust in local government institutions. The paper concludes that strengthening administrative ethics requires integrated institutional reforms, long-term commitment, and the internalization of ethical values at both organizational and individual levels. The implications of this research extend to policy formulation, bureaucratic capacity-building, and future empirical studies on ethical governance in decentralized contexts.

Ahmad Muhamad Mustain Nasoha; Akbar Raafi Ikhsani Choiri; Bianca Arvi Monteri; Hanifah Nur Istiqomah; Cahya Rahmadani +1 more

Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study examines the role of Pancasila as a source of values in national character education amid the challenges of globalization and digital disruption. Pancasila, as the ideology and foundation of the state, contains universal values derived from local wisdom and the nation's culture. However, the implementation of these values in formal education remains formalistic and does not sufficiently touch the internalization aspects of students. Through a descriptive-analytical qualitative approach with ideological and normative dimensions, this study involved teachers, students, and educational stakeholders in Central Java. Data collection techniques included interviews, observations, and document studies, with thematic analysis based on the principles of Pancasila and Islamic law principles. The study results indicate that Pancasila-based character education requires a pedagogical transformation that is contextual, participatory, and grounded in real-life experiences.Pancasila must be actualized as a way of life through adaptive educational practices, thereby forming a generation that is of integrity, responsible, and mature both morally and socially.

Jawan, Fransiska Masandai; Intansakti Pius X; Tarihoran, Emmeria

Sabar : Jurnal Pendidikan Agama Kristen dan Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines in depth the meaning of gratitude expressed in the traditional Wu’u Nura ceremony in Daniwato Village, West Solor, as well as in the Eucharistic celebration, which stands as the central liturgy of the Catholic Church. The Wu’u Nura ceremony is a communal tradition of thanksgiving for the harvest, expressed through symbolic rituals, offerings of agricultural produce, collective prayers, and ceremonial practices that reflect a harmonious relationship between humans, nature, ancestors, and God. Through these rituals, the community strengthens social cohesion, cultural identity, and religious awareness that have been passed down across generations. In contrast, gratitude within the Eucharistic celebration is understood as an expression of faith and a theological response to God’s salvific grace manifested through Christ’s sacrifice, made present in the consecration of bread and wine. Using a qualitative method and comparative approach, this study reveals that although differing in expression, structure, and theological foundations, both practices uphold gratitude as a universal value that fosters spiritual relationships and social solidarity. The findings affirm that dialogue between local culture and Church liturgy—within the spirit of inculturation—can enrich the understanding of faith, deepen spiritual life, and support the preservation of meaningful local traditions. This study contributes significantly to cultural and theological scholarship, as well as pastoral efforts aimed at fostering harmony between religion and culture in pluralistic societies.

Venidora Palbeno; Intansakti Pius X; Emmeria Tarihoran

Sukacita : Jurnal Pendidikan Iman Kristen 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The use of gongs and drums in the liturgy of the Catholic Church in Timor is a tangible form of inculturation, which is a process of dialogue between faith and local culture that enriches the spiritual experience and strengthens the identity of the people. Gongs and drums, which in Timorese culture have a symbolic meaning as a means of communication with ancestors and a marker of unity, are presented in the liturgy as a means of spiritual and cultural expression, making the liturgy a meeting space between tradition and faith. This process not only adds an aesthetic dimension, but also deepens the spiritual appreciation of the people and strengthens the liturgical communion. However, inculturation also brings theological and pastoral challenges, such as the risk of syncretism and cultural abuse, so adequate pastoral assistance and liturgical education are needed in order for the process to maintain the integrity of the faith and the values of the liturgical screen. Thus, inculturation is carried out wisely as a means of establishing faith, strengthening the identity of the local Church, and deepening the spiritual experience of the people in the land of Timor.

Edi Irawan; Hanifa Sri Nuryani; Fitriah Permata Cita; Didi Suwardi

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

MSMEs play a vital role in Indonesia's economy, society, and culture. However, some MSMEs, such as "Madu Sumbawa" in Sumbawa Regency, still face challenges in marketing, packaging, and product labeling. Therefore, mentoring activities are conducted to improve the quality and competitiveness of these MSMEs. The approach implemented includes focus group discussions and interviews with MSME owners, as well as mentoring in marketing strategies, packaging, and product labeling. Results achieved include the establishment of a structured marketing system, both online and offline, the use of packaging with digital printing technology, and attractive product labeling that complies with applicable regulations. This mentoring aims to provide added value to MSMEs, so they can be more competitive in local and global markets with more attractive and standard-compliant products. In addition, with this mentoring, MSMEs can improve their ability to utilize digital media, expand market reach, and enhance product image, which will increase competitiveness in an increasingly competitive market.

Feri Irawan; Jupriani Jupriani

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Traditional games are an important part of cultural heritage rich in educational, social, and moral values. However, technological developments in the modern era have led children in Merangin Regency to abandon traditional games. They spend more time with gadgets, causing a decline in social interaction and awareness of local culture. Among various types of traditional games, congklak has become one of the least played. This situation encouraged designers to create an educational and engaging medium for children. As a solution, an Illustrated Book of the Traditional Game Congklak of Merangin Regency was designed as both a learning medium and an effort to preserve local culture. The illustrated book was chosen because it can convey messages visually and verbally in an appealing way, making it easier for readers to understand the story and the values contained within it. The design process used the 4D method (Define, Design, Develop, Disseminate) with 5W+1H analysis to meet design needs. In addition to the main book, supporting media such as posters, x-banners, t-shirts, tumblers, tote bags, bookmarks, and e-books were also developed. The design feasibility test obtained a score of 90%, categorized as very feasible, covering aspects of storyline, illustration, layout, and language. The content feasibility test achieved a score of 100%, also categorized as very feasible, including cultural, cognitive, social, and character education values. This book is declared highly feasible and effective as a learning medium as well as a means of preserving the local culture of Merangin Regency.

Putra, Dhiya Restu; Panglipur, Diana Wahyu; Suciati, Romadona Desy; Ramadhani, Desi Dwi; Mahardhani, Ardhana Januar

International Journal of Studies in International Education 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

Early childhood education (ECE) demands imaginative and inventive approaches to guarantee that children are actively involved and undergo significant learning in line with their developmental phases. The swift advancement of technology has made interactive video a valuable tool for enhancing ECE learning, especially when integrated with local cultural material. This research examines the use of the interactive video Wajanus (Warung Jajanan Nusantara) in Class B of Mutiara Hati Kindergarten Ponorogo, aimed at familiarizing children with Indonesian traditional snacks while also enhancing their cognitive, social, linguistic, and cultural values. A qualitative descriptive method was utilized, involving participatory observation, semi-structured interviews with parents and teachers, along with documentation via photos, videos, and field notes. Data analysis adhered to the model proposed by Miles and Huberman, encompassing data reduction, data presentation, and thematic conclusion formulation. The results indicate that utilizing Wajanus improved children's involvement in cognitive, emotional, and motor skills while promoting greater learning motivation. Children recognized numbers, shapes, and new vocabulary more efficiently, and they exhibited a positive attitude toward the local cultural heritage presented in the video. However, challenges were noted, including differing degrees of child involvement, the demand for extensive teacher assistance, and inadequate educational resources. In summary, interactive videos grounded in local culture like Wajanus are successful in enhancing early childhood education quality while also reinforcing children’s character education and cultural identity, and they possess significant potential for duplication in other ECE institutions throughout Indonesia

Agnes Salsabilla; Putri Rindu Kinasih

Publikasi Para ahli Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

Culture shock is a phenomenon that is experienced by someone who moves to an environment with a culture that is different from their own just as happened to Todd Anderson in the Outsourced movie. This study used a qualitative method to analyze the main character, Todd Anderson, who was sent to India from America. Todd went through five stages of culture shock based on Adler’s theory. In the contact stage, he was still integrated with his American culture. In the second stage, Todd experienced stress and frustration as his ability to relate, connect, and engage with others fell apart. He also felt alienated from the Indian locals. Todd looked for a relationship with the Americans during the third stage. In the fourth stage, Todd freed himself from previous defensiveness towards Indian culture. In the fifth stage, Todd was able to build trust and sensitivity to the Indians, and Todd accepted all the similarities and differences between Indian culture and American culture. Todd also applied all strategies based on Plummer’s theory. Todd looked for a new support group and enriched his life in India. Todd then discovered Indian social taboos that should be avoided. Finally, Todd developed an understanding of Indian culture. Overall, this study concludes that although culture shock occurs in stages, it can be overcome through embracing the local way of life, as Todd did in the film, and ceasing to reject it.  

Mira Fitriana; Yusuf Wahyu Setiya Putra; Cisilia Sundari

Jurnal Pengabdian Sosial dan Kemanusiaan 2025 Lembaga Pengembangan Kinerja Dosen

The limited competence of Junior High School (SMP) teachers in Magelang City in developing contextual textbooks is a key issue hindering the achievement of locally relevant learning. Teachers primarily rely on commercial textbooks that often lack accommodation for specific regional issues and lack guidelines for independent writing. This community service aimed to enhance the knowledge and skills of SMP teachers in Magelang City in compiling textbooks that meet the standards of the Merdeka Curriculum and include local content. The method employed was participatory training combined with blended mentoring over six weeks, involving 30 teachers from five schools representing various general subjects. The implementation began with a theoretical workshop on standard textbook structure, followed by intensive mentoring sessions. The results indicate a significant increase in participants' understanding of the textbook framework, with 90% of teachers independently capable of creating concept maps and chapter outlines. Crucially, 75% of participants successfully produced at least one draft chapter of a textbook rich in local content (history, culture, and geography of Magelang). This success not only increases the professional capacity of teachers but also directly impacts the availability of more relevant and specific learning resources for students, supporting the contextual implementation of the Merdeka Curriculum.

Dwi Hanadya; Rima Febrianti

Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

This collaborative activity aims to integrate academic learning and community service through tour guide practices at the Monpera Museum and the Sultan Mahmud Badaruddin II Museum Palembang. Students are directly involved in introducing local history and culture to visitors, while also practicing communication skills and applying contextual English. The activity method includes observation, field practice, and reflection on learning outcomes. The results of the activity indicate that students gain a deeper understanding of local cultural values, increase their confidence in public communication, and develop an appreciative attitude towards Palembang's historical heritage. This activity also shows the effectiveness of the experiential learning and service-learning approach in developing academic competence as well as the social character of students. Thus, the practice of this tour guide can be utilized as a community-based learning model relevant to higher education in the fields of language, culture, and tourism.

Asa Yuaziva

Modem : Jurnal Informatika dan Sains Teknologi 2025 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

The purpose of this research is to create an interactive Augmented Reality (AR)-based educational application that can display the Indonesian folktale "Keong Mas" using Unity 3D and Vuforia SDK. Due to the dominance of modern digital entertainment that is more visually appealing, the younger generation's interest in traditional folktales is declining. The choice of AR technology is based on its ability to combine three-dimensional virtual objects with the real environment in real-time, resulting in an interactive, engaging, and memorable learning experience. The research process used is the Life Cycle of Multimedia Development (MDLC), which consists of six stages: ideation, design, material collection, compilation, testing, and deployment. 3D character models, background environments, and interactive stories appear in the application when the camera detects certain markers. Testing was conducted using the black-box method to ensure all functions, including marker tracking, scene transitions, and narration playback, run smoothly. The test results show that the AR application "Keong Mas" successfully displays the folktale interactively and engagingly, thereby increasing the learning interest of children and adolescents. This application not only serves as an innovative learning medium but also contributes to the preservation of local culture through the integration of digital technology.

Albertinhennyranteallo Albertinhennyranteallo; Yunus, Awaluddin; Bakri, Suardi

Jurnal Riset Rumpun Ilmu Tanaman 2025 Pusat riset dan Inovasi Nasional

Agricultural practices that take local wisdom into account can provide significant benefits to the environment and society. Local wisdom plays a crucial role in sustainable agricultural practices. Time-tested knowledge and practices can provide solutions to the challenges faced by modern farmers, particularly in the context of climate change and environmental degradation. However, despite extensive research, a significant research gap remains, specifically how local wisdom in the Tumbang Datu Valley can be integrated into broader agricultural policies. The research used was descriptive with a qualitative approach. Qualitative research aims to understand social phenomena from the perspective of participants. Initial informants were selected purposively, selecting informants deemed to have extensive knowledge of the conditions in the village under study, using a snowball sampling technique. The first step was to identify key informants, who in this study consisted of 16 traditional leaders and farmers familiar with the culture in Lembang Tumbang Datu and directly involved in the practice. The local wisdom in the rice farming process, from pre-planting, planting, maintenance, to harvesting and post-harvest, is implemented based on ancestral heritage in line with environmental conservation. Farmers demonstrate their concern for nature through natural soil cultivation, selection of superior seeds, use of organic fertilizers, and implementation of efficient planting and irrigation systems. The application of Integrated Pest Management (IPM) and post-harvest technology demonstrates the farmers' ability to adapt to innovation while maintaining local wisdom. Overall, the rice farming system in Lembang Tumbang Datu demonstrates the synergy between tradition and modernity, supporting food security while preserving cultural heritage.

Nayla Hasana; Novenia Cecilia Nadeak

Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The Indonesian government has been actively combating illegal fishing practices at sea because they harm the country and reduce fish populations. However, attention to freshwater fisheries, especially endemic fish, is still limited. In fact, endemic fish play an important role in aquatic ecosystems and local culture. Fish resource conservation aims to protect, preserve, and utilize fish and their ecosystems and genetic diversity so that their existence and availability remain sustainable. The diversity of freshwater fish in Indonesia faces serious threats from human activities. The main factor is the introduction of new species that grow uncontrollably, becoming pests and harming ecosystems and communities. In addition, overfishing and declining habitat quality further exacerbate the situation. These threats pose a risk of extinction for endemic fish. Therefore, conservation efforts need to be strengthened to maintain ecosystem balance and support the livelihoods of communities that depend on fish farming. Legal protection is an important aspect in addressing this issue. Law No. 31 of 2004 concerning Fisheries and Law No. 5 of 1990 concerning Conservation of Living Natural Resources and Ecosystems have provided a legal basis for fish resource management. However, their implementation and enforcement remain weak. This study uses a normative juridical approach with secondary legal materials, emphasizing the importance of improving the legal framework and more effective governance. Measurable, transparent, and sustainable conservation measures are needed to ensure the optimal utilization of fish resources. Thus, the sustainability of freshwater ecosystems and the welfare of communities that depend on endemic fish can be guaranteed.

Mawardi, Taufik; Wangi, Baiq Larre Ginggit Sekar; Muharis Muharis; Kukuh, Lalu Guruh Virgiawan Dwi; Rahman, Basuki

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

This study analyzes the potential of the traditional performing art Cupak Gurantang in supporting cultural tourism in West Nusa Tenggara (NTB), Indonesia. Cupak Gurantang is a distinctive folk theater from Lombok that conveys moral and social values through the conflict between Cupak, a cunning character, and Gerantang, an honest one. Through this narrative, the performance functions not only as entertainment but also as a medium for moral education within the community. The study employs a descriptive qualitative approach using interviews, observations, documentation, and literature review as data collection methods. Analysis is conducted through a SWOT method and a participatory approach to explore the cultural functions, preservation challenges, and development strategies. The findings indicate that Cupak Gurantang plays a significant role in preserving local cultural identity and strengthening moral values among society. However, several challenges persist, including limited regeneration of young performers, financial constraints, and the marginalization of traditional arts within a tourism sector that tends to prioritize natural attractions. The study recommends community empowerment, youth training, innovative performance presentations, and the use of digital promotion and integration into cultural tourism packages. With these strategies, Cupak Gurantang holds substantial potential to become a sustainable cultural tourism attraction in West Nusa Tenggara.

Nurinawati Nurinawati; Insanul Qisti Barriyah; Moh Rusnoto Susanto

Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

The background of this research is the richness of Indonesian culture that is very diverse from Sabang to Merauke. Education and culture are now hot topics. Mathematics, as an important subject, is often considered difficult and boring due to monotonous learning and lack of motivation. Therefore, it needs improvement by connecting mathematical materials with local culture to make it more relevant in everyday life. The purpose of this research is to determine the effectiveness of E-LKPD flat shapes on the collage of Joglo traditional houses based on ethnomathematics in the mathematics learning process of flat shapes material which is expected to enable students to love their ancestral culture. The research method used is descriptive qualitative with the type of design research. Design research consists of 3 stages, namely experimental preparation, experimental implementation, and retrospective analysis. Data collection techniques with observation, questionnaires, and documentation. The results of the study are the implementation of E-LKPD collage based on ethnomathematics of Joglo traditional houses on flat shapes material runs effectively and can foster a sense of love for ancestral culture. This conclusion was obtained based on the suitability between ALT and HLT. Furthermore, the results of this study can be the basis for the development of the next E-LKPD by utilizing other cultures that are close to the daily lives of student.

Yopita Yonanda; Isnaniah Isnaniah; M. Imamuddin; Arifmiboy Arifmiboy

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This research was motivated by the lack of teaching materials that align with the characteristics and needs of students. One of the main issues identified is the use of learning modules that are not yet adapted to local culture and fail to provide meaningful learning experiences. To address this problem, the researcher developed a culturally based module inspired by Minangkabau songket. This study employed a Research and Development (R&D) design following the development stages proposed by Sugiyono. The results show that the developed module achieved a validity level of 82.58% (categorized as very valid), a practicality level of 87.6% (very practical), and an effectiveness level of 83.3% (very effective). Based on these findings, it can be concluded that the ethnomathematics-based module on Minangkabau songket for Phase F of the Health Department at SMAN 1 Lareh Sago Halaban in the 2023/2024 academic year meets the criteria of being valid, practical, and effective. Therefore, it is considered suitable for use as a culturally contextual teaching material that integrates local values into the learning process.

Indah Rahma Wati; Yanladila Yeltas Putra

Jurnal Publikasi Ilmu Psikologi. 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Family businesses are not only viewed as sources of economic profit but also as inheritances carrying historical and cultural values. This study focuses on the life meaning of the fourth-generation heir of Sate In Bur in Lima Puluh Kota Regency in continuing the family business that has existed for several decades. The purpose of this research is to explore the subjective meaning formed through the heir’s experiences in facing the challenges of maintaining a family enterprise. This study employs a qualitative method with a phenomenological approach to deeply understand the reality experienced by the subject. The research subject was selected purposively based on the criterion of being an active heir currently managing the business. Data were collected through in-depth interviews and documentation, then analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings reveal five main themes: facing declining income due to market competition, expanding business reach through innovation and digital promotion, strengthening business continuity as a moral responsibility to the family, preserving culinary heritage and local culture, and improving product quality to maintain customer loyalty. These findings indicate that the heir’s life meaning is not solely oriented toward economic aspects but also encompasses family values, cultural identity, and social responsibility in sustaining the longevity of the family business.

Rendy Gultom; Nana Dyki Dirbawanto; Onan Marakali Siregar

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

Tourism development plays a vital role in attracting visitors, while destination branding contributes to shaping a positive image and a strong identity for the destination. This study employed a qualitative descriptive approach, with data collected through observation, in-depth interviews, and documentation involving the hotel owner, manager, and staff. The aim of this research is to analyze the influence of tourism development and destination branding on the occupancy rate at Raja Hotel Samosir Parbaba. The findings reveal that tourism development around Parbaba White Sand Beach has positively contributed to increasing hotel occupancy, particularly through infrastructure improvements and enhancement of local attractions. Meanwhile, the hotel's branding strategies—highlighting Batak local culture, digital promotion, and local wisdom-based guest experiences—have successfully created a unique appeal for tourists. The synergy between tourism development and branding has proven effective in boosting occupancy rates, especially during holiday seasons and local events. This study concludes that integrated tourism development and destination branding not only increase the number of visitors but also strengthen the hotel's position in the tourism industry. Therefore, sustainable tourism development and appropriate branding strategies are essential for enhancing the competitiveness of hotels and the broader hospitality sector in tourist destinations.