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Globalization is a process of international integration that occurs due to the exchange of worldviews, products, thoughts, and other aspects of culture. Globalization has become a significant phenomenon in contemporary society and has had a great impact on the economy. One of the main impacts of globalization on the economy of contemporary societies and the acceleration of international trade. In addition, globalization has encouraged a freer flow of investment between countries. But the effects of globalization on the economy also pose challenges that need to be addressed. Increased global competition could threaten the survival of weaker sectors of the local economy. Local companies have to compete with multinationals that have greater resources, more advanced technology, and lower production costs. This can lead to a decline in local employment and difficulty for traditional sectors to survive. In addition, the effects of globalization also create greater economic inequality. Not all segments of contemporary society can access the same opportunities and benefits from globalization. Income inequality, social inequality, and economic inequality may increase, especially between groups connected to the global economy and groups. The impact of globalization on culture has also raised concerns about the loss of local cultural identity. Amid the influence of dominant global cultures, there is a risk that local traditions, languages and values become marginalized or forgotten.

Barong dance is one of Indonesia's cultural treasures that has great tourist attraction potential in Bali. This dance depicts the fight between good and evil in Balinese culture and has the beauty of dance movements, interesting costumes, and stories raised in the dance. Barong dance also has an important role in introducing Balinese culture to tourists and having a positive impact on the local economy. However, in an effort to preserve it, there are several challenges that must be faced, such as maintaining authenticity, quality of appearance, effective promotion, and management and maintenance of costumes and property. Therefore, joint efforts from the government, community, and tourism industry players are needed to maintain and preserve Barong dance properly. In addition, education and training for the younger generation also need to be improved to help maintain the sustainability of Barong dance as a valuable cultural heritage. By maintaining and preserving Barong dance, it is hoped that Balinese culture can continue to be known and appreciated by tourists, and have a positive impact on the local economy.

The role of the MSME sector is very important for the economic growth of a region. Where this sector reflects the local economy, a region and as a driving force for the regional economy. The existence of the Covid 19 pandemic has caused MSMEs actors to have new challenges and problems, regarding marketing in the form of digitalization. Therefore, a strategy is needed, which is able to answer these problems. This MSME Marketing Development Strategy is to see the types and characteristics of  MSMEs, potentials and problems as well as strategies for handling them. The case of this research is MSMEs Boyolali Regency. The results of this study are SWOT analysis, which requires MSME marketing activities based on MSME digitization through increased product marketing through Social Media and E-Commerce.