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Dhety Chusumastuti; Amienah Atthahirah

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

Digital media is growing rapidly in modern times like today, including the development of social media such as Instagram which is now popular social media. Marked by an increase in active users of Instagram social media every year in Indonesia, it creates new opportunities such as the Instagram account @barkas.jogjakarta. Until now the Instagram account @barkas.jogjakarta has 210.000 followers and 64.300 uploads. The @barkas.jogjakarta account is an account that provides the first and largest service for uploading used goods in Yogyakarta. This study aims to determine and analyze the effect of Instagram @barkas.jogjakarta content on followers' satisfaction. This study uses the Uses and Gratifications theory where social media users actively seek media that can meet their needs and get satisfaction. This study uses a quantitative approach by distributing questionnaires online. The population used in this study were Instagram followers @barkas.jogjakarta and obtained a sample of 100 respondents. The data testing technique in this study was assisted by using SPSS software version 27. The results of this study and also the variable Y (Followers Satisfaction). It is also strengthened by the results of the hypothesis test that there is an influence on Instagram @barkas.jogjakarta content on followers' satisfaction. The results of the coefficient of determination show that 51.6% of followers' satisfaction is influenced by Instagram content and the rest is influenced by other factors.   Keywords: Content, Instagram, Satisfaction, Uses and Gratification.

Alda Fadhilah; Erina Pratiwi

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

This article considers how the use of Indonesian on social instagram through west Java governor @ridwankamil's account. Where this instagram is being used as one means to showcase his identity as an active politician using a mixed language between Indonesian and sundanese. The study aims to know the language used by ridwan kamil in every post he posted. The study used a method with a library study type. This library study process is also used for collecting data. Based on results and discussions, analysis of the use of language styles or variations in social media has been found in a great variety of language styles such as the use of sundanese in his posts and comments column, through his personal instagram of @ridwankamil, through his personal instagram not only uploading political content but also by interacting with his followers through the instagram so that personal messages can be faster and more accessible.

Edy Yulianto Putra; Tasya Gebee Hasvia; Natasya Sapitri; Nisa Ardhany Damanik; Yeffy Yeffy

Nusantara: Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

This research discusses how to optimize marketing through social media at Sugarbelly_id SMEs. Currently Sugarbelly_id is facing fierce competition from other MSMEs selling similar products. This obstacle was factored in by the owner's lack of understanding of the latest business strategy developments which caused sugarbelly_id to have little engagement from target consumers and a brand image that had not yet been formed. So this study aims to provide an understanding regarding good Social Media Marketing strategies for sugarbelly_id SMEs and help optimize the use of social media and online platforms to build a more effective and attractive Brand Image and increase promotion using digital tools that guarantee increased engagement. The method used is descriptive qualitative analysis which is collected through interviews with the owner, surveys through questionnaires and observations which then analyze the appropriate strategy. The results obtained are that Sugarbelly_id SMEs already have a good brand image and the number of followers on the Sugarbelly_id Instagram account has increased from before, which was 350 followers. In addition, the number of Profile Visits on the Sugarbelly Instagram account has also increased, reaching 1,801 visitors in the last 6 days.

Yuni Kartika; Tomi Hendra

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Perkembangan teknologi komunikasi dan informasi yang semakin maju memudahkan masyarakat dalam berkomunikasi. Salah satu bukti kemajuan teknologi yaitu munculnya media informasi populer seperti Instagram. kehadiran Instagram sangat membantu penyampaian informasi dari komunikator kepada komunikan.tentunya hal ini di manfaatkan oleh Dinas Kominfo Dharmasraya dalam Memberikan informasi kepada masyarakat.Namun peneliti melihat adanya permasalahan yang ditemukan dilapangan yaitu pengelolaan Instagram dalam menyebarkan informasi kepada masyarakat Dharmasraya. semenjak Instagram dinas kominfo dibuat pada tahun 2018, Instagram mengalami fakum/ mati suri pada tahun tersebut sampai akhir  tahun 2019,non aktif nya instagram dinas kominfo  cukup lama kemudian aktif  kembali pada awal tahun 2020 dengan dikelola oleh admin Instagram baru. Dikelola nya  Instagram oleh admin baru yang sesuai dengan bidangnya Instagram dinas kominfo mengalami kemajuan yang cukup pesat dilihat dari naiknya jumlah followers Instagram, postingan setiap hari update, tampilan postingan yang menarik, serta pengambilan gambar dan caption yang tepat dan jelas. Hal ini lah yang membuat ketertarikan tersendiri bagi peneliti untuk mengkaji bagaimana model pengelolaan yang diterapkan oleh dinas kominfo melalui instagram untuk menyebarkan informasi seputar Dharmasraya kepada masyarakat untuk mencuri perhatian masyarakat dan sesuai dengan kebutuhan masyarakat Dharmasraya. Model penelitian yang digunakan adalah  penelitian lapangan dengan pendekatan kualitatif deskriptif. Metode pengumpulan data yaitu observasi, wawancara dan dokumentasi. Dapat disimpulkan bahwa model pengelolaan yang dilakukan oleh bidang informasi dan komunikasi publik melalui Instagram @diskominfodharmasraya, ada tiga model diantaranya, model komunikasi Harold Laswell,dimana asumsi dasar teori ini Who(siapa), says what ( berkata apa ), in which channel(melalui saluran apa), to whom(kepada siapa), dan with what effect(dengan efek apa ).  model satu tahap yaitu pesan yang disampaikan melalui media, langsung ditujukan tanpa perantara dan model Komunikasi DeFleur menggambarkan proses komunikasi melalui media massa. Admin Instagram dinas kominfo serta tim pengelolaan Instagram lainnya memberikan informasi yang baik dan teliti kepada masyarakat agar mendapatkan respond citra yang positif.

Serli Ria Amelia; Siti Maulidia Ainun Nisya’; Laily Muzdalifah

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

Penelitian ini memiliki tujuan untuk mengetahui pengaruh brand ambassador, brand image dan country of origin terhadap minat beli konsumen pada produk skincare Korea Selatan COSRX. Uji pengaruh ini dilakukan untuk mengetahui pengaruh secara parsial dan simultan. Pada penelitian ini menggunakan jenis penelitian kualitatif. Sampel penelitian berjumlah 170 responden. Sumber data pada penelitian ini adalah data primer berbentuk kuesioner yang mana merupakan hasil tanggapan dari responden dengan kriteria pelanggan generasi Z yang telah menggunakan produk COSRX dan mengetahui brand ambassador terbarunya dan merupakan followers dari Instagram resmi COSRX Indonesia. Teknik analisis data dilakukan dengan pengujian hipotesis yaitu melakukan uji parsial (uji-t) dan uji simultan (uji F). Hasil dari penelitian menunjukkan bahwa variabel brand ambassador memiliki pengaruh yang signifikan terhadap minat beli konsumen, brand image memiliki pengaruh yang signifikan terhadap minat beli konsumen dan country of origin memiliki pengaruh yang signifikan terhadap minat beli konsumen.

Johari, Johari

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

Waqf has become the world's attention because this instrument can be utilized as a solution to world crisis problems. One of the countries with the most significant potential for waqf is Indonesia, which is based on a large number of followers of Islam. The number of adherents of Islam in Indonesia alone reaches 209.1 million adherents of Islam and makes the potential for Indonesian waqf very large. This type of research is descriptive qualitative, using the case research method and collecting data in this study through observation and in-depth interviews with research objects. The technique used in this research is critical and interpretative analysis. Cash waqf can be distributed to beneficiaries for business capital in the agricultural sector as a family food security distribution scheme with several models: first, a profit-sharing method (Mudharabah). Second, a 0% loan (Qard Hasan)"; third, business strengthening (Musyarakah); fourth, alms and grants (khairiyah). The agricultural system is developed into a culture for every family to become food security by implementing an integrated farming system. Agricultural system, "low external input and sustainable agriculture," at home and group/production scale. With this system and a touch of technology, the future is projected as a comprehensive agricultural center. Production and marketing are carried out simultaneously by building an "agricultural industry" and an "agricultural market." Apart from that, it can also be used as an educational, tourism, and cultural village. The academic village is intended as a research and training/educational practicum place. The tourism village is defined as agro-tourism which has high economic value

Abdul Gani Jamora Nasution; Erina Damayanti; Khairunnisa, Khairunnisa; Syahrani Yumna Irfani

jurnal Riset Rumpun Agama dan Filsafat 2022 Pusat Riset dan Inovasi Nasional

This study aims to examine and explain the migration journey of the Prophet in the SKI book. This research uses library research methods or library research with a historical approach. Based on the results of the research, it was found that the meaning of hijrah was not merely an attempt to escape from trials and ridicule, but in addition to that meaning, hijrah was also intended as a stepping stone to establish a new society in a safe country, it also had the meaning of affirming the position of Muhammad and his followers. , with the previous era After the Prophet migrated to Medina, Islam developed rapidly. The Prophet made many agreements with non-Muslim groups such as the Prophet's agreement with the Jews of Medina and the agreement with the Quraysh infidels known as the Hudaibiyyah agreement. In addition, there were also many wars that took place between Muslims and infidels, such as the wars of badr, uhud, khandak, hunain, and fathul Mecca.    

Lia Siti Juleha; Anggar Riskinanto; Annisah Syairah; Aryana Dwi S; Oktaviani Puji Lestari +1 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2022 Pusat Riset dan Inovasi Nasional

Program pengabdian masyarakat yang dilakukan tahun ini berfokus dalam membantu masyarakat terutama generasi muda Indonesia pada usia 15-30 tahun untuk menyelesaikan permasalahan mengenai kesehatan mental. Adapun masalah-masalah itu dapat berupa depresi, trauma, stress, dan lain sebagainya. Dengan adanya pandemi covid - 19, program PKM dapat dilaksanakan dengan berbasis pada jaringan internet (internet-based). Kami berfokus pada 2 media sosial yang paling berpengaruh dengan pengguna usia 15-30 tahun terbanyak di wilayah Indonesia yaitu Twitter dan Instagram. Kegiatan ini dilaksanakan dengan tiga tahap yang meliputi: tahap perencanaan, tahap pelaksanaan, serta tahap refleksi. Hasil yang dicapai dari kegiatan pengabdian masyarakat ini adalah pelaksanaan kegiatan edukasi dan konseling kesehatan mental yang dilakukan menggunakan metode dua arah. Terdapat interaksi antara kelompok subjek sasaran promosi (mitra) dan penyuluh (psikolog klinis) sehingga muncul sikap aktif dan interaktif. MENFESS (Mental Health Confession) menyediakan suatu akun pengguna dimana para followers atau pengikutnya memiliki tempat untuk bercerita dan mengedukasi para komunitas yang peduli dengan kesehatan mentalnya.    

Abdurrohman Al Asy’ari

jurnal Riset Rumpun Agama dan Filsafat 2022 Pusat Riset dan Inovasi Nasional

The research seeks to reveal the perspective of the truth about God, is library research with a philosophical inquiry approach. Primary data sources are from the Al-Qur'an and hadith, strengthened by secondary data from other literature, then analyzed for interpretation, comparison and reflection. The research resulted in the conclusion: Proving the truth of God is not only a topic of discussion for Western philosophers, but also Muslim philosophers and theologians, such as Muslim philosophers and theologians who were followers of the Mu'tazilah and al-Ash'ariyah. This proof is divided into two propositions, First, Argument a novitate mundi (dalil al-huduts), which emphasizes the temporality of the universe, and has actually been used popularly by Muslim theologians with a general procedure, proving the temporality of the universe, second, the postulate of possibility (dalil al-imkan), focuses on arguments from contingency. These two proofs confirm that God is real. In this way, the thoughts of Muslim philosophers increasingly strengthen the existence of the reality of God. After the formula for the nature of salbiyah is applied to all Gods, it can be seen that all Gods are void Gods, except Allah SWT who is true.  

Rahmat Gunawan; Rahmat Gunawan; Rini Malfiany; Hamdan Yosep Pane

JURNAL ILMIAH KOMPUTER GRAFIS 2021 UNIVERSITAS STEKOM

Designing story scenarios for the Rempeyek Nok Uus UKM profile video, Making videos by recording, editing, and adding effects, Implementing marketing strategies with digital marketing techniques on social media. To obtain the necessary data, the things that must be done are interviews, observations, and documentation. So that they can get a mature concept for video production, the reference is from the information obtained during observations and interviews. Rempeyek Nok Uus has become a typical souvenir from Karawang and snacks or snacks from the Karawang area. Optimizing the digital platform as a place to order products so that it is easy for people to order, Active in social media, especially Instagram and Facebook in advertising products, Invite Instagram celebrities to work together who already have more than 10 K followers to promote products to customers.