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Business ethics form the moral foundation that guides corporate operations and stakeholder interactions, fostering trust, strengthening relationships, and promoting long-term business sustainability. In the digital industry, the application of business ethics has become increasingly critical due to the complexity of interactions among companies, partners, and customers. PT GoTo Gojek Tokopedia Tbk, established through the 2021 merger of Gojek and Tokopedia, faces substantial challenges in upholding ethical principles amid the dynamic landscape of Indonesia’s digital economy. This study adopts a descriptive qualitative approach, utilizing observation and literature review, to examine the extent to which the implementation of business ethics at GoTo contributes to its corporate performance. The findings indicate that consistent ethical practices significantly enhance corporate reputation, improve customer loyalty, and foster a healthy work environment. The integration of fairness, honesty, transparency, and social responsibility has proven to be critical in ensuring corporate sustainability and growth within the competitive digital industry. This study underscores the imperative for companies to systematically embed ethical principles into all operational activities in order to address evolving regulatory frameworks, market competition, and rising societal expectations.

Marketing strategy is a fundamental aspect that must be considered in order to achieve predetermined marketing objectives. This strategy encompasses a series of steps and decisions taken to promote products, reach the right target market, and influence customer purchasing behavior. The purpose of this study is to identify the strategies employed by the Mhira Cake Birthday Cake Shop in every sales or promotional activity to attract customer interest, as well as to analyze these strategies from the perspective of Islamic marketing principles. This research is classified as field research, in which the writer directly visited the location—Mhira Cake Birthday Cake Shop—to obtain accurate data, employing a qualitative research approach. The primary informant in this study was the owner of Mhira Cake, while supporting informants included the shop’s customers. Data collection techniques included observation, interviews, and documentation. The collected data were then processed and analyzed using a descriptive qualitative method. The results of this study show that Mhira Cake employs marketing strategies through product, pricing, promotion, and location. The marketing methods used include offering affordable prices for the products sold. From the perspective of Islamic economics, it can be concluded that the marketing strategies implemented by Mhira Cake are in accordance with Islamic marketing principles. The shop operates its business based on values of honesty and fairness and applies characteristics aligned with Islamic marketing ethics. Additionally, in practice, the business incorporates ethical business conduct by demonstrating the traits of shiddiq (truthfulness), amanah (trustworthiness), tabligh (transparency in communication), and fathonah (wisdom). The business is run with a commitment to integrity in every aspect.

The ethics of the teaching profession are the main pillars in the implementation of Islamic education with character. The transformation of professional ethics does not only concern the scientific and professional aspects, but also the spiritual, moral, and social dimensions. This study aims to examine the role of the transformation of the ethics of the teaching profession in shaping the character of students based on Islamic values. The research method used is a literature study with a descriptive qualitative approach. The results of the study indicate that the transformation of the ethics of the teaching profession involves increasing integrity, moral responsibility, sincerity in teaching, and exemplary behavior that is sourced from Islamic teachings. The implementation of this ethics consistently can create Islamic education that is not only intellectually intelligent, but also has a strong and religious character.  

This research aims to examine the influence of professional ethics on the improvement of public accountants’ integrity in Indonesia. Professional ethics is a crucial element in maintaining the quality and credibility of audited financial statements. The study employs a quantitative descriptive approach, with data collected through questionnaires distributed to public accountants across various Public Accounting Firms (KAP) in Indonesia. Data analysis was conducted using simple linear regression. The results reveal that professional ethics—including principles such as integrity, objectivity, competence, confidentiality, and professional behavior—have a significant effect on the integrity of public accountants. A determination coefficient of 57.4% indicates that more than half of the variation in integrity can be explained by the application of professional ethics. These findings emphasize the critical role of ethical practices in strengthening public trust and supporting the stability of the national financial system. This study contributes to the development of ethical oversight and professional conduct standards for public accountants in Indonesia.

This study aims to examine the role of strategic leadership in realizing ethics and sustainable learning in educational settings. Through study literature analysis, this research investigates theories and findings related to strategic leadership in education and its integration with ethical principles. The findings of this study show that successful strategic leadership not only prioritizes the achievement of organizational goals, but also affirms ethical principles as the basis for decision-making and management of educational institutions. Leaders who uphold ethics can build a school environment that is fair, inclusive and transparent, and ensure the fulfillment of the rights of all parties involved. In addition, educational leaders must have a vision that encourages innovation in the learning process by strengthening the role of teachers, utilizing technology and updating the curriculum that is appropriate and relevant to today's challenges. Continuous learning focuses not only on academic achievement, but also on developing students' character, skills for the 21st century and social responsibility. In addition, far-sighted strategic leadership plays a crucial role in driving innovation in learning and the application of technology to meet global challenges and build a sustainable education system. This research contributes ideas for the development of a responsive, ethical and sustainability-focused educational leadership model.  

Academic ethics violations such as plagiarism, cheating in examinations, and academic responsibility are serious problems in the field of education. This study aims to examine how campus culture affects students' ethical behavior in the academic context. The approach used is qualitative, with data collection methods including document study, participatory observation, and in-depth interviews. The findings reveal that a conducive campus culture—characterized by exemplary behavior of lecturers, enforcement of ethical codes, and consistent internalization of moral values—plays a significant role in enhancing students’ adherence to academic ethics. Conversely, an academic environment that is permissive toward ethical violations negatively impacts students’ character. This study concludes that the establishment of a strong academic culture is a key factor in fostering academic integrity among university students.  

Christian education, which is based on the teachings of the Christian religion, has an important role in forming individual character and morals. This education system aims to instill Christian moral and ethical values in students as a guide throughout their lives. However, in the modern era which is full of dynamics and change, Christian education faces big challenges in overcoming moral decline in society. Technological developments, cultural changes, and greater access to information create an increasingly complex moral landscape. Thus, Christian education has a key role in shaping individual character and morals and providing a solid ethical foundation, although there are a series of challenges that hinder its effectiveness. This research explores how Christian ethical principles guide interactions within families and communities, as well as their role in facing moral challenges in the modern era. The family is the main center in the formation of individuals and society, where values and ethics are practiced and passed from one generation to the next. This study emphasizes the importance of respecting parents as a spiritual basis that shapes the character and morality of Christian families. Generations, born in the digital era, are faced with various moral and ethical challenges. Christian education in the family environment can provide a strong moral foundation to face the pressures and temptations around them. Character is not a fixed trait, but rather the result of various influences in a person's life. Christian education provides a deep spiritual dimension, teaching ethical values, compassion, and commitment.

This study examines the importance of work ethos and professional ethics and their influence on career development and professionalism in the workplace. A strong work ethos, characterized by dedication, discipline, and responsibility, alongside the application of ethical principles such as integrity and honesty, positively contributes to increased productivity, reputation, and career opportunities. Using a qualitative approach through literature review and semi-structured interviews with professionals from various fields, the findings reveal that work ethos and ethics not only shape individual character but also serve as essential assets in navigating the competitive dynamics of the modern workplace. The implications of this study emphasize the need for both organizations and individuals to consistently instill these values to ensure sustainable career growth and professional excellence.

Psychological assessment in guidance and counseling (GC) plays a vital role in understanding students holistically. However, its implementation in schools often faces ethical and legal challenges, particularly concerning the authority and competence of school counselors. This article examines the ethical representation of psychological assessments conducted by GC teachers through a literature review. Findings reveal that many practices exceed legal boundaries and highlight the need for professional collaboration, assessment training, and ethical literacy. Ethical assessment is not merely procedural compliance, but a form of professional responsibility to protect students’ rights and ensure accurate and safe services.  

Psychological assessment plays a crucial role in guidance and counseling by providing a deeper understanding of an individual’s psychological state however, it must be conducted in accordance with professional ethical standardsto protect the rights and dignity of clients. This article explores core ethical principles in psychological asseeement-such as informed consent, confindentiality, profesional competence, and the appropriate use of valid instruments. Based on recent literature, this paper highlights thataderece to ethical assessmens the counselor-client relationship and enhances psychological intervention outcomes.

Ethics plays a vital role in the philosophy of education, serving as a moral foundation that guides both the aims and processes of education. Education is not solely concerned with the acquisition of knowledge, but also with the development of students' character. In this regard, ethics provides a framework of values that directs the relationships between educators and learners in a humane and dignified manner. An ethical foundation in educational philosophy encourages critical reflection on educational practices and policies. Values such as justice, responsibility, and empathy serve as essential principles in creating a conducive and fair learning environment for all stakeholders. Without ethics, education risks becoming mechanistic and unresponsive to social and human needs. Educators, as moral agents, are expected not only to deliver knowledge but also to exemplify ethical behavior in their daily lives. Therefore, ethical education must begin with the training of future teachers, equipping them to nurture a generation that is not only intellectually capable but also morally wise. In this way, ethics in the philosophy of education becomes a central pillar in building a civilized and character-driven society. 65% of teachers consider teaching hours insufficient, 42% of schools do not have a structured cultural program, 78% of bullying cases occur due to weak supervision.

Psychological assessment is an important part of guidance and counseling services because it helps counselors understand the conditions and needs of their clients more accurately. However, its implementation must adhere to ethical principles, such as maintaining confidentiality and being objective in assessment. This article aims to discuss the importance of ethics in the psychological assessment process, particularly in the context of guidance and counseling services in schools. Using a literature review method, this article examines various literature related to ethical codes, assessment principles, and challenges frequently faced by counselors. The findings indicate that counselors must understand the boundaries of their authority in using assessment tools, maintain the confidentiality of clients' data, and continuously develop their professional competencies. By applying appropriate ethics, assessments can be conducted fairly, accurately, and maintain clients' trust in counseling services.

This article discusses the important role of guidance and counseling in supporting the development of students through ethical and professional psychological assessments. Guidance and counseling aim to help individuals develop their potential, overcome problems, and improve their quality of life. Psychological assessment becomes a crucial component in this process, requiring attention to ethical aspects, confidentiality, and the competence of the counselor. The use of psychological tests must adhere to the ethical codes established by professional associations, such as ABKIN and HIMPSI, to ensure that counselors possess adequate skills in using assessment instruments. This article also identifies challenges in maintaining objectivity in assessments, such as subjective bias and environmental pressure, and offers effective solutions, including professional training and team collaboration. By applying ethical principles and competencies, guidance and counseling can provide quality services, protect the rights and welfare of students, and contribute to the development of individuals and society as a whole.

This article aims to examine in depth the foundations of business ethics in Islam through the view of Fiqh Muamalah. Islamic business ethics is not only limited to the formal legal aspects of transactions, but also includes moral and spiritual dimensions derived from the Qur'an and Sunnah. Fiqh Muamalah is defined as a branch of jurisprudence that regulates social and economic interactions, offering a comprehensive framework for understanding and implementing ethical principles in business activities. The discussion in this article covers the fundamental principles of Islamic business ethics, its implementation in various aspects of business, and its relevance in the context of modern economics. Through an in-depth analysis, this article seeks to provide a comprehensive understanding of how Islamic values can be a solid foundation for fair, transparent, and responsible business practices.

This article discusses the importance of ethics in psychological assessment, particularly within the context of guidance and counseling, focusing on strategies to maintain confidentiality and objectivity. Confidentiality is a fundamental principle that must be upheld by counselors and psychologists to protect clients’ rights and privacy, as well as to build trust in the professional relationship. Strategies include transparent explanations of confidentiality limits, the use of informed consent, and the implementation of data security technologies such as encryption and role-based access restrictions. Furthermore, objectivity in assessment is maintained through the use of valid and reliable instruments and unbiased approaches to ensure accurate and fair results. By consistently applying ethical principles, the assessment process can provide optimal benefits to clients and uphold the integrity of the guidance and counseling profession.

Ethics play an important role in the Psychological Assessment process in the realm of Guidance and Counseling, especially in maintaining the rights and welfare of clients. This article highlights two main ethical aspects, namely protecting the confidentiality of assessment results and efforts to maintain objectivity in its implementation. This study uses a literature study approach with a descriptive-qualitative analysis method. Information was collected from various scientific references such as books, journals, and professional guidelines, then analyzed to formulate relevant ethical principles and strategies for implementing them in assessment practice. The findings show that maintaining confidentiality requires a clear understanding of client rights, information boundaries, and secure data management procedures. Meanwhile, obstacles to maintaining objectivity can be overcome through increased competence, utilization of reliable assessment tools, and supervision support. The results of this study are expected to be a reference for counselors in implementing assessments ethically and professionally.

This study aims to analyze the violation of accounting professional ethics in the PT Asuransi Jiwasraya scandal, one of the biggest financial cases in Indonesia. The main focus of this study is to identify the forms of ethical violations that occur, analyze the principles of the code of ethics that are violated, and understand the impact and causal factors of manipulative actions in the company's financial statements. This study uses a descriptive qualitative approach based on the theory of Accounting Professional Ethics and Fraud Triangle Theory. The results of the analysis show that in the Jiwasraya case there was a violation of the principles of integrity, objectivity, professional competence, confidentiality, and professional behavior. Manipulation of financial statements was carried out to cover up the company's actual loss, which caused state losses of up to trillions of rupiah and damaged public trust in the financial industry. Stricter supervision, consistent application of professional ethics, and improvement of governance are needed so that similar cases do not recur in the future.

This article explores the ethical principles in the use of intelligence tests in the field of counseling. As a diagnostic tool, intelligence tests provide important information about clients' cognitive potential. However, their implementation requires ethical awareness from counselors, including informed consent, data confidentiality, fairness, and cultural sensitivity. The study emphasizes the role of ethics in promoting responsible assessments and client well-being. Findings indicate that counselors who adhere to ethical standards deliver more accurate and supportive counseling interventions.

Ethics in the business world is an important factor that every business entity, including online stores, must possess. The application of business ethics can shape a positive image and increase public trust in a business. This study discusses the role of business ethics in improving the image of the online store Alvasix. Observational results indicate that the online store Alvasix has implemented principles of business ethics, such as providing clear and honest product information, maintaining transparency in transactions, and displaying professionalism through friendliness, social responsibility, and prompt service to customers. With the implementation of good ethics, the online store Alvasix has successfully built customer trust, which indirectly impacts the overall improvement of the business image.

The role of hadith in Islamic economics holds fundamental significance, particularly in shaping the ethics of consumption and production rooted in Islamic spiritual and moral values. In the face of increasing consumerism and unsustainable production systems, the sayings of Prophet Muhammad peace be upon him offer practical guidance that emphasizes simplicity, honesty, and social responsibility. This study employs a literature review approach to explore the contribution of hadith in constructing an economic system that is not only halal but also ethical and sustainable. The findings indicate that integrating hadith values into economic activities can serve as a normative solution to contemporary economic challenges.