Publication Search

67,356 articles from 564 journals · 1,699 citations tracked

Showing 2161-2180 of 2,247

Analytics

Ningrum; Lilian Mega Puri; Eva Ratnasari

Journal of Student Research 2023 Pusat Riset dan Inovasi Nasional

Promotion is a communication activity carried out by a person or company with the broader community, where the aim is to introduce something (goods/services/brands/companies) to the community and at the same time influence the wider community to buy and use the product. Purchasing decisions are a process where consumers choose and evaluate products or services, often consumers consider various things that suit their needs in the purchase decision process. Every company built by a business entity or individual is generally the same, namely, to seek as much profit as possible by increasing purchases at the company, it takes various kinds of marketing activities, one of which is to hold promotional activities for the products produced, with the existence of marketing activities. Sales promotion in each company will indirectly help increase purchases of products. This study aims to determine how much influence promotion has on purchasing decisions at the Qolsa Fashion Store. The type of research used is quantitative research. The population in this study were all consumers of the Qolsa store in the metro city. In this study, samples were taken from many as 50 respondents. Data was taken through a questionnaire method. Data processing is done with the help of Microsoft Excel. The test includes a validity test, reliability test, normality test, homogeneity test, simple linear regression test, F-test, and t-test. The results show that there is a significant positive effect of promotion on purchasing decisions. The results of this study indicate that: There is a promotion effect on purchasing decisions for clothing at the Qolsa store in 2022 with the regression equation Y = 44.324 + 0.3233 X can be seen from the results of the analysis of the calculation of the value of t-count and t-tab above, it means that it is known that t-count > t-tab can be seen in the table of t point on the 5% significant list, namely 2.65> 1.68 also the Fcount value of 4.28 is greater than Ftab = 4.04 which is 4.28> 4.04 means There is a Significant Effect of Promotion on Purchase Decisions Clothing at Qolsa Stores in Metro City in 2022.

Sugito Sugito

Public Service And Governance Journal 2023 Universitas 17 Agustus 1945 Semarang

The purchase decision is the stage in the buyer's decision-making process where the consumer actually buys. Decision-making actions that include decisions about the types and benefits of products, decisions about product forms, decisions about brands, decisions about the number of products, decisions about the seller and decisions about when to buy and how to pay. The purpose of this study is to analyze the simultaneous and partial effect of product quality and service quality on purchasing decisions. The benefits of this research are for writers as an addition to knowledge about the effect of product quality and service quality on purchasing decisions, for companies as information and guides for companies to improve purchasing decisions through product quality and service quality in the future, and for other parties as input and reference for researchers furthermore. The hypothesis in this research is that there is a positive and significant effect both simultaneously and partially on product quality and service quality on the decision to buy an Xpander car. In this study using a quantitative/associative approach and sampling techniques using non-probability sampling as many as 96 respondents taken from consumers of PT. Sardana Indah Berlian Motor. Sources of data in this study are from primary data and secondary data. Data collection techniques in this study used questionnaires and documentation. The data obtained were then processed and analyzed using multiple linear regression analysis technique models, and processed with the help of the SPSS program through validity tests, reliability tests, data normality tests, multicollinearity tests, heteroscedasticity tests, simultaneous effect tests, partial effect tests, and the coefficient of determination. The results of testing the hypothesis indicate that product quality and service quality simultaneously and partially significantly influence purchasing decisions. Product quality is the dominant variable influencing purchasing decisions.

Rafa Naufal Hanifah; Arif Fadila

Public Service And Governance Journal 2023 Universitas 17 Agustus 1945 Semarang

This study aims to analyze the influence of online customer reviews and online customer ratings on purchasing decisions on the Lazada marketplace. In this study using a descriptive verification approach with quantitative methods. The sample used in this study was 400 respondents. Sampling using the Nonprobability Sampling method. The test stages used were validity test, reliability test, classic assumption test, multiple linear regression analysis technique and hypothesis testing using t test, f test and coefficient of determination using SPSS 26 tools. The results of this study were obtained by Online Customer Reviews and Online Customers Ratings have a positive and significant partial effect on purchasing decisions on the Lazada marketplace with variable values of 20.8% and 91.0% respectively. While Online Customer Reviews and Online Customer Ratings simultaneously influence purchasing decisions on the Lazada marketplace, they contribute 39.2% to purchasing decisions, while the remaining 60.8% is contributed by other factors not examined that influence purchasing decisions (Y ).

Rohmayati Rohmayati; Nanik Yuliwati

International Journal of Medicine and Health 2023 Lembaga Pengembangan Kinerja Dosen

Background : Adolescents are indeed very vulnerable to promiscuity, this situation is very concerning, from this behavior unwanted pregnancy often occurs which has a negative impact on socio-economic health and others. Therefore, prevention efforts can be made as early as possible based on the knowledge and attitude and support from parents.One of the things that happens to young women is the many cases of unwanted pregnancies (KTD). Like at SMAN 1 Cimarga Rangkas Bitung Lebak Banten in 2022 there were 2 students who were pregnant out of wedlock, and lots of various deviant sexual behaviors. Writing purpose : Aims todetermine the relationship between knowledge, attitudes and family support with efforts to prevent adverse events due to free sex in young women at SMAN 1 Cimarga Rangkas Bitung Lebak Banten in 2023. Research methods : This study used quantitative and analytic methods with a cross sectional approach. A sample of 72 young women was obtained using proportional random sampling. The data was obtained using a questionnaire that had been tested for validity, then the data was analyzed using a frequency distribution and chi square test. Research result : The knowledge of female adolescents is mostly good (56.9%), positive attitude (58.3%), family support including support (59.7%) and prevention of adverse events in young women due to free sex (66.7%). There is a relationship between knowledge and efforts to prevent adverse events due to free sexual intercourse in young women (p value 0.000), there is a relationship between attitudes and efforts to prevent unwanted pregnancy due to free sexual intercourse in young women (p value 0.000) and there is a relationship between family support and efforts to prevent unwanted pregnancy due to free sex in young women (p value 0.000). Conclusions and recommendations : Knowledge, attitude, family support related toefforts to prevent adverse events due to free sex in young women. Therefore, adolescents can increase knowledge and increase positive attitudes and do better pregnancy prevention.

Umaysy Sabillah; Hasratuddin Hasratuddin

Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam 2023 Pusat riset dan Inovasi Nasional

This study aims to obtain teaching materials based on a valid, practical, and effective realistic mathematical approach, so as to improve students' mathematical reasoning abilities on the material of a three-variable linear equation system. The research instruments used were questionnaire validation sheets, lesson plans validation sheets, teaching material validation sheets, test instrument validation sheets, mathematical reasoning ability tests, and teacher and student response questionnaires to teaching materials. After all instruments, lesson plans, and teaching materials were declared valid by the validator, then readability tests and field trials were carried out. The results showed that: (1) the teaching materials based on the realistic mathematical approach developed had met the criteria of validity based on the validator's assessment with the average validity of the teaching materials for the material being 3.13 and 3.29 for media with a very feasible category; (2) the teaching materials based on the realistic mathematical approach that have been developed have met the practicality criteria through: a) the results of the questionnaire student responses to teaching materials show the percentage of practicality of 81.19% with a very practical category, b) the results of the questionnaire responses of teachers to teaching materials show the percentage of practicality 88.75% with very practical category; (3) The teaching materials based on the realistic mathematics approach developed meet the effective criteria with: a) classical student learning mastery of 88%, b) more than 65% of students have achieved 75% of learning objectives for each indicator, c) increased mathematical reasoning ability students after using teaching materials seen through the average score of students increased from 50 in the pretest to 85.33 in the posttest and the results of the N-Gain analysis which showed students' mathematical problem solving abilities increased by 0.712, meaning in the high category.

Mhd Arief Qamara; Mhd Putra Gama; Ricky Dian Saputra; Emeliya Sukma Dara

Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan 2023 Universitas Maritim AMNI Semarang

This study aims to determine the interest and quality of the English teaching and learning process of students, especially in listening skills.  Knowing interests is carried out through the use of audio-visual media with role-playing methods that are expected to provide opportunities for the creation of pleasant learning conditions.  Thisclass obtained optimal results where students who were interested in taking English lessons could increase significantly. This research is in the form of Class Action Research  which is carried out using VCD media, which consists of four stages: planning, implementing actions, observation, and reflection. Actions can be done by applying learning with audio-visual media and continued with role-playing methods. This research was conducted on 11 students of class X 1 SMKS Generus Bangsa. Responses to the progress of student interest are obtained from the results of student questionnaires, student interviews, student learning logs, observations, interviews between teachers, teacher journals, daily test results and assignments. Instrument validation is carried out with critical reflection between research teachers and face validity. Data validation is carried out by triangulating observations from the aspects of students, teachers and partner teachers. The results of each cycle reflection are used to plan further steps.

Berliana Adinda Ayu Puspita

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

Sales and purchase agreements that occur electronically between sellers and buyers create online buying and selling. Internet and social media users in Indonesia, online E-Commerce businesses are increasingly growing. E-Commerce is business activities involving consumers, manufacturers, service providers and intermediaries using computer networks, namely the internet. E-Commerce users are also of various ages, because there are many conveniences when shopping online, just open the desired E-Commerce application, choose the items you buy and the goods arrive as desired within a few days. The increasing number of online buying and selling has indirectly influenced changes in legal regulations. The rules that apply in Indonesia are still unclear regarding electronic buying and selling. This is due to the fact that the conditions necessary for the validity of an electronic agreement have not been specifically regulated. The aim of this research is to determine the validity of electronic contract agreements in E-Commerce transactions in terms of civil law. In this research, normative research methods were used. This method involves processing data from legal regulations and applying rules or norms as the basis for research. Research results Electronic documents are binding and recognized as valid evidence to provide legal certainty regarding the operation of electronic systems and electronic transactions, especially for proof and related to legal actions carried out through electronic systems

Susilowati, Anik

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

This study aims to determine the effect arising from Leverage, Dividend Policy and Working Capital Turnover in the company PT Indofood Sukses Makmur Tbk for the period 2012-2021. This study uses secondary data with a sample of 40 from the quarterly financial statements for 10 years belonging to PT Indofood Sukses Makmur Tbk. The data was obtained from the Indonesia Stock Exchange (IDX) website. The data that has been collected then goes through a prerequisite test, namely the Classic Assumption Test, Validity Test and Reliability Test before testing the hypothesis (multiple linear regression). The conclusion from the results of this study is that partially Leverage has a significant negative effect on company profitability. Dividend Policy Variable partially has a significant negative effect on the company's profitability. Partially, the Working Capital Turnover variable has no significant negative effect on the company's profitability. Leverage, Dividend Policy, and Working Capital simultaneously have a significant positive effect on the company's profitability, while the results of the coefficient of determination with a value of 0.726 which means that Leverage, Dividend Policy and Working Capital have an effect of 72.6% on the Company's Profitability and the remaining 27.4% influenced by other variables not included in this study.

Sindhu Rakasiwi; Sindhu Rakasiwi; Yuli Fitrianto; Febryantahanuji Febryantahanuji

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2022 LPPM Universitas Sains dan Teknologi Komputer

This research was conducted at SMK Widya Praja Ungaran. Every year the Widya Praja Ungaran Vocational School holds a New Student Registration (PPDB) to select prospective students. In the 2018/2019 academic year, 396 people registered and 298 people were accepted. The PPDB process starts from prospective students filling out the registration form and ends with the payment of re-registration funds for accepted students. The system used in the implementation of PPDB is still paper-based so that the performance of the PPDB committee is less effective. The purpose of this study is to design a computer-based new student registration system that is structured in a database to assist the PPDB committee in processing registration participant data, reduce paper purchase costs, minimize the risk of data loss, data corruption, recording and counting errors. Data collection was obtained through observation, interviews, questionnaires and literature study. This system is made using dynamic web with PHP (Hypertext Preprocessor) programming language and MySQL database. The design of this system uses UML (Unified Modeling Language). The development method used is the R&D (Research and Development) method. This study resulted in a cash-based new student registration administration system using a dynamic web to provide convenience for the committee in processing PPDB participant data from the registration process to new student re-registration transactions, as well as presenting reports quickly and accurately. Based on the research conducted, the results obtained from testing the validity of the new system score from internal and external validators. The internal validator with 20 statements obtained a feasibility percentage of 94%. An external validator with 20 statements obtained a feasibility percentage of 97%. From the results of these tests, it can be concluded that the administrative system for registering new students can be a solution to the problems found and can be implemented in the object of research.

Nerissa, Paxia Prima; Hadiprajitno, Paulus Theodorus Basuki

Jurnal Ilmu Manajemen dan Akuntansi Terapan 2022 Sekolah Tinggi Ilmu Ekonomi Totalwin

This study discusses the role of e-procurement in preventing fraud in Satker X. This study is devoted to examining the role of e-procurement in preventing fraud, as well as the potential for fraud that may still occur when Satker X has implemented e-procurement in procurement process. The object of this research is Satker X which is one of the Central Government Work Units engaged in the field of vocational education. This research is aimed at Satker X as e-procurement users.Research espondent in this study are 3 respondents. Data collection in this study was done by in-depth interviews, observation and documentation. After the data is collected, the next step is analyze the data. Data were analyzed by data reduction, presented in tabular form, until the stage of completion of writing and drawing conclusions. The validity or credibility test of the data is done by using data triangulation.The results show that the implementation of e-procurement in Satker X is quite good, and e-procurement has been proven to increase transparency and accountability in the procurement process in Satker X. However, it turns out that e-procurement still has gaps that can later become one of the potential fraud in the future. It was found that e-procurement is considered less able to prevent fraud that can occur during the implementation of work. Where there is manipulating documents carried out by unscrupulous provider. To avoid this from happening in the future, it is hoped that Satker X and the bureaucracy above it can always evaluate the implementation of work of the procurement of goods and services, besides that Satker X and the bureaucracy above it must also start building an integrity zone, by increasing the integrity of implementers, starting from KPA, planners, PPK, UKPBJ, and the work supervisor.

Nur Rohim; Nur Rohim; Zuliarso, Eri

JURNAL ILMIAH KOMPUTER GRAFIS 2022 UNIVERSITAS STEKOM

Covid-19 pandemic that hit almost all countries and no exception beloved our country Indonesia, has resulted in destruction and the collapse of the community’s economy. At the same time there is information about the covid-19 virus that still needs to be questioned about the validity of the source. With the development of technology in today’s era, it is easier for us to filter information that has valid sources so that there are no misunderstandings about the information obtained. So on this basis, this study aims to develop a chatbot model regarding Covid-19 in a relevant and fast manner according to the questions and statements entered. Chatbot itself is an Artificial Intelligence-based program or we can call it a digital assistant, which can simulate user conversations or chats like humans through an application either based on Android or the web. By using chatbot technology, users can get valid and relevant answers whose sources are clear so as not to cause anxiety and also make it easier for users to get information about the Covid-19 virus.   Keywords: Covid-19; Technology; Chatbot; Artifical Intelligence

Tri Prasetyowati, Niken; Sutoyo, Sutoyo; Supeni, Siti

Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan 2022 Prodi PPKn Universitas Slamet Riyadi

              The objectives of this study were to: (1) find out how the implementation of anti-corruption education in order to strengthen the value of honesty character in class VIII students at SMP Negeri 1 Mojolaban (2) find out whether the implementation of anti-corruption education is correct to strengthen the value of honesty character in class VIII students. (3) Knowing the factors that support and hinder the implementation of anti-corruption education in order to strengthen the value of the character of honesty in class VIII students.This research was conducted at SMP Negeri 1 Mojolaban. The subjects of this research include principals, vice principals, PPKn teachers, and students. The data source uses primary data sources and secondary data sources. Data was collected through interviews, observation, and documentation. The validity of the data was tested by technique triangulation and source triangulation. The research data were analyzed using a qualitative descriptive analysis technique with an interactive model.             The results of the study can be concluded that: 1) SMP Negeri 1 Mojolaban has provided anti-corruption education lessons because anti-corruption education is very important to learn with anti-corruption education in the curriculum can teach students to be honest, responsible and teach things about the dangers of committing crimes. corruption, so that students in the future of our country can be free from corrupt behavior. 2) True anti-corruption education is a reinforcement of the character value of honesty. 3) there are 2 influencing factors, namely: a. supporting factors: teacher commitment, adequate school infrastructure, parental support, conducive environment, cooperation of all components, teachers working together, the role of BK teachers in dealing with students; b. Inhibiting factors: The Covid-19 outbreak, lack of motivation, differences of opinion, teachers feel overwhelmed, the ability of teachers to choose subjects, anti-corruption education has not been fully implemented, there are still some teachers who have not integrated, and students' low interest in learning.

Satria Aji, Dany; Yusuf, Yusuf; Sugiaryo, Sugiaryo

Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan 2022 Prodi PPKn Universitas Slamet Riyadi

The aims of this study are: (1) To determine the values ​​of democratic character in SMP Negeri 1 Mojolaban (2) To analyze the role of PPKn teachers in developing democratic character values ​​in students at SMP Negeri 1 Mojolaban. This research was conducted at SMP Negeri 1 Mojolaban. The subjects of this research include principals, vice principals, PPKn teachers, and students. The data source uses primary data sources and secondary data sources. Data was collected through interviews, observation, and documentation. The validity of the data was tested by triangulation, both techniques and sources. The research data were analyzed using interactive model qualitative analysis techniques. Based on the results of data analysis, it can be concluded that: (1) at SMP Negeri 1 Mojolaban has implemented democratic character values, by integrating democratic character values ​​in each subject so that students are accustomed to applying democratic character values, (2) teachers at SMP Negeri 1 Mojolaban has carried out its role well, it can be shown that the teacher always provides encouragement, motivation and habituation to students in developing the value of the character of honesty. Â

sari, ama farida

Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan 2022 Prodi PPKn Universitas Slamet Riyadi

The involvement of citizens in creating a harmonious society is important in this era of globalization. However, in reality, social and religious problems are still the background to the occurrence of conflicts to this day. Citizens' concern for interacting and maintaining communication between people is expected to be able to reduce the conflict axes that exist in society and this can be done by citizens, one of which is through religious dialogue. The purpose of this study is to find out how citizen involvement through religious dialogue is able to maintain community harmony. This research is a type of qualitative research with a phenomenological approach where data collection techniques are used, namely interview techniques, documentation studies and through Focus Group Discussion (FGD) activities. Test the validity of the data by using triangulation techniques and data analysis techniques by collecting data, reducing data, presenting data and drawing conclusions.The results of the study show that interfaith dialogue carried out by the community through interfaith communities can be said to be successful in efforts to increase citizen involvement to create a harmonious community life in the current era of globalization, seeing that there are still many conflicts in several areas that are motivated by social and religious issues. Interfaith dialogue also provides knowledge of the diversity of religions and beliefs adopted by the Indonesian people, all of which aim to maintain the unity and integrity of the nation with the existing diversity. Interfaith dialogue can also be used as an alternative in increasing civic engagement by directly involving people of different religions

Candra Kartika Putri; Sujoko

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

Abstract. This study aim is to find out how customers feel about the atmosphere and quality of service at Sociostyle Stores. A descriptive quantitative method was used in this study. In this study, the study population was made up of people who shopped at the Temanggung Sociostyle Shop. The exact number of people who shopped there was not known because the number of people who shopped there was always growing. Because of this, the sampling strategy is based on the Lemeshow formula. Based on the numbers, the number of people in the sample is 100. For their research, the researchers used a questionnaire with a Likert scale and direct observation. After the data were collected, the instrument's validity and reliability were checked. After the instrument has been found to be valid and trustworthy, descriptive statistical analysis can continue so that the research questions can be answered. The results showed that all of the store atmosphere and service quality variables were in the very high category because their mean values were between 3.24 and 4.00.

Murpratiwi, Ossy; Nugroho Teguh Benianto; Sujoko

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2022 FEB Universitas Maritim Semarang

This study aims to analyze the ease of making payments, ability to pay and compliance with making payment of the individual participant National Health Insurance (JKN-KIS) in the BPJS Kesehatan Magelang. This research, it is hoped that it will be able to contribute to BPJS Kesehatan regarding matters and ideas to form a strategy which can increase the collectability of JKN-KIS premium payment contributions, especially for the individual participant segment. This research belongs to the type of quantitative descriptive research. The data used in this study are primary data and secondary data. The data were collected through distributing questionnaires given to 400 individual participants BPJS Kesehatan. The data collection method in this study used a questionnaire using a Likert scale. The data that has been collected through distributing questionnaires, then testing the instrument. Where, the instrument test consists of validity and reliability tests. Researchers in this study took samples using purposive sampling technique, specifically for individual participants BPJS Kesehatan. This research uses quantitative descriptive analysis by calculating the average (mean). The results of the analysis show that the ease of making payments shows the dimensions mean high category in all dimensions, so it can be concluded that the participants are very easy to make contribution payments with the payment mechanisms and procedures and channels provided by BPJS Kesehatan. The results analysis of the ability to pay and the results analysis of compliance with making payments show the dimensions mean value of the low category in all dimensions. That it needs to receive special attention from BPJS Kesehatan so the ability and compliance in paying contributions will increase.

Puput Novita Sari; Yayat Suharyat

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2022 Universitas Maritim AMNI Semarang

This study aims to explain the implementation of the demonstration method in learning Islamic religious education at SMA Negeri North Tambun. This research uses a descriptive qualitative approach. Methods of data collection using non-participant observation methods, semi-structured interviews and documentation. The subjects of this study were the principal, Islamic education teachers and class XII IPA students. The data validity was done by using data triangulation technique and source triangulation technique. Data analysis includes data collection (data collection), data reduction (data reduction), data display (data presentation) and conclusion drawing / verification. The result of this research is that in teaching Islamic Education the teacher uses the demonstration method by applying three stages, namely preparation, implementation and evaluation of learning. Preparation for learning the teacher prepares learning tools, formulates goals to be achieved, prepares the necessary tools or media and estimates the time that will be used in learning. The supporting factors are the presence of professional teachers, media, adequate facilities and infrastructure, making it easier for students to understand what is being learned..

Agus Munandar; Nabila Alifa Putri; Setia Utami Amien

KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi 2022 Universitas Sains dan Teknologi Komputer

This study aims to examine the effect of the Covid 19 pandemic on the performance of LQ45 stocks in Indonesia. The Indonesian Stock Exchange's (IDX) monthly share price of LQ45 is taken into account in this study. Using a quantitative approach, this study compares pre-pandemic and post-pandemic Indonesian COVID 19 epidemic data and hypotheses based on these two sets of data. A causal link comparison study was used to assess the study's validity. According to the results of this study, it can be concluded that the performance of LQ45 shares in Indonesian companies before and after the Covid 19 epidemic was statistically significant. Based on the results of this study, which show that the t-count value is 4.347, with a sig value of 0.000, it is concluded that Ha is accepted and Ho is rejected. During the Covid 19 epidemic, performance of LQ45 share on Indonesia Stock Exchange fell, resulting in the financial losses of several companies. 

Prasetya, Adhitya Yoga; Ernah, Ernah; Andanarini M S, Dhian

Jurnal Ilmu Manajemen dan Akuntansi Terapan 2022 Sekolah Tinggi Ilmu Ekonomi Totalwin

The reason for this study is to examine the impact of the religiosity, halal name and word of mouth on purchasing decisions. Religiosity, Halal Label, Word of Mouth, and Purchase Decision are the dependent variables analyzed in this study. The example utilized in this study comprised of 100 clients of Wardah restorative items. Through the distribution of questionnaires, the purposive sampling method was used for sampling. Validity and reliability tests, classical assumption tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, model feasibility tests (F tests), individual parameter significance tests (t statistic tests), and coefficient tests were utilized in this study's data analysis. determination (R2) using the SPSS software. Word of mouth had a positive and significant impact on purchasing decisions, and religiosity had a positive and significant impact. Halal Label had a positive and significant effect.

Shofiyah Khairunnisa; Hety Budiyanti; Muh. Ilham Wardhana Haeruddin

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

This study aims to explain the influence simultaneously (together) or partially between the influence of social media marketing Instagram, brand image and product quality on purchasing decisions. This study uses a quantitative approach with survey research methods to obtain primary data. The research variables are Social Media Marketing Instagram (X1), Brand Image (X2) and Product Quality (X3) as influencing variables and Purchase Decision variable (Y) as affected variables. The population in this study are consumers of MS Glow Panakukkang users in Makassar City. The number of samples in this study were 100 consumer respondents of MS Glow Panakukkang by taking the entire population and serving as samples. The data collection method used is the distribution of questionnaires. The data analysis technique in this study used multiple regression analysis which was previously carried out with Validity, Reliability, Classical Assumption Tests (normality test, multicollinearity test, heteroscedasticity test) then tested the hypothesis through T test, F test and coefficient of determination test. The results of this study indicate that partially, Instagram social media marketing does not have a positive effect, while brand image and product quality have a positive and significant effect on purchasing decisions for MS Glow Panakukkang. Meanwhile, simultaneously the results of this study also show that social media marketing, brand image and product quality have a positive and significant effect on purchasing decisions for MS Glow Panakukkang products.