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This study aims to analyze the role of social media marketing in the development of the Arcos Packaged Drinking Water (AMDK) business. By using in-depth interviews with Arcos management and marketing teams, this study reveals how digital marketing strategies, especially through social media such as Instagram, Facebook, and Twitter, play an important role in increasing brand awareness, market reach, and consumer loyalty. The results of the study show that collaboration with influencers, the use of attractive visual content, and active interaction with consumers through social media have had a significant positive impact on sales growth. In addition, the ability of social media to enable real-time interaction with consumers helps companies to dynamically adjust their marketing strategies and respond to market needs more effectively. However, this study also notes challenges, especially related to competition in the packaged drinking water industry. This study concludes that social media marketing is a very effective and efficient tool for developing a business, but it requires a creative strategy and continues to adapt to changes in digital trends. Recommendations for future research are to explore newer social media platforms, combine qualitative and quantitative research methods, and conduct comparative studies with other brands in similar industries.  

This study aims to analyze the interior design that attracts consumers in the suluh stall restaurant and also to describe the menu that is the best seller in this restaurant. The analysis method used is the descriptive method., by finding enough detailed information in several references. The restaurant itself not only sells the taste of a dish, but restoran also sells a comfortable atmosphere for consumers. Various innovations have sprung up because the culinary business competes to keep up with the development of the world. The café or restaurant that innovates by carrying out the concept of traditional and modern themes. This warung suluh restaurant presents a traditional nuance concept. The theory of this research is Interior design is the process of compiling and creating various interior elements so that they can become a related unit in order to achieve certain goals in the aspects of aesthetics, comfort and safety of the room (THABRONI). The result of this study is to explain the design of the warung suluh restaurant carrying the concept of old Jogja which has a variety of classic interiors.

Good Distribution Method (CDOB) is a method of distributing or dispensing drugs and/or medicinal substances that aims to ensure quality by quality requirements and intended use in a distribution channel. Actions related to drug distribution are the acquisition, storage, and distribution of drugs from manufacturers to consumers. The use of CDOB is expected to maintain the quality of drugs received by patients and ensure conformity with the quality of drugs from the pharmaceutical industry. The research aims to find out the results of the implementation of Good Medicine Distribution Methods at PBF Enseval Putera Megatrading Tbk and PBF Kimia Farma Trading Distribution. This research is a type of observational research (evaluative non-experimental) that is descriptive in nature to get a realistic and objective picture of a condition that is currently occurring in a community group which contains questions addressed to Pharmaceutical Personnel on duty at PBF Kimia Farma and PBF Enseval Putera Megatrading Tbk Batam City. The results of research on PBF Enseval Putera Megatrading Tbk, and PBF Kimia Farma Trading Distribution, namely the score obtained from the evaluation results of CDOB implementation at PBF Enseval Putera Megatrading Tbk is in the very good category, namely with a percentage of (99%) and the score obtained from the evaluation results of CDOB implementation in PBF Kimia Farma Trading Distribution is in the very good category, namely with a percentage of (99%). Based on the research results, the description of CDOB implementation at PBF Enseval Putera Megatrading Tbk and Kimia Farma Trading Distribution is in the very good category (99%).

Sumbawa Besar Regency is one of the regencies in the West Nusa Tenggara region which has very abundant forestry resources. The forest is used as a business engaged in the extraction of forest products which is processed into various kinds such as Sumbawa oil which is produced in Kelungkung Village, Batulanteh District. The raw materials for making Sumbawa oil are obtained directly from the mountains and forests in the region which are efficacious as traditional medicines. The purpose of this study was to obtain a strategy and determine strategic priorities in the development of the Sumbawa oil agro-industry in Kelungkung Village, Batulanteh District. The stages of this research started with a field study by interviewing Sumbawa oil agro-industry players in Kelungkung Village, Batulanteh District. The analytical method used is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and the QSPM matrix to obtain strategic priorities. Based on the results of the study, it was found that the position of the Sumbawa oil agro-industry was in quadrant I, namely supporting an aggressive strategy. Furthermore, based on the research results obtained by the QSPM matrix, 9 alternative strategies were obtained, and the prioritized strategy was to maintain and improve product quality according to tradition as a natural medicine that was of interest to consumers.

This journal discusses the utilization of articles as an effective means to enhance company's brand awareness while educating the public. In the ever-evolving digital era, companies need to employ communication strategies that effectively reach their target audience. This approach entails using informative and industry-relevant articles. The research involves analyzing the needs and preferences of the public regarding desired information. Based on the analysis, a series of articles are produced to fulfill the public's information needs and simultaneously promote the company's brand. These articles are published across various online platforms, including the company's website, blog, and social media. The results demonstrate a significant increase in brand awareness and public recognition of the company through the implementation of this strategy. Additionally, the articles provide educational benefits to the public by presenting valuable and industry-relevant topics. The utilization of articles as a means to enhance brand awareness while educating the public offers diverse advantages. It enables companies to expand their reach, improve consumer trust, and strengthen their market position. Simultaneously, the public gains access to valuable and beneficial information, enhancing their knowledge and deriving direct benefits from the provided articles. Therefore, this strategy effectively fosters positive relationships between companies and consumers while contributing to the overall literacy and knowledge enhancement of the public.

Design Promotion of business in the current era of globalization has an important role in attracting consumers both products and services. Good product design will provide added value for businesses in promoting their products. In addition, an attractive product design will also provide a good profit for businesses because the product will be easily recognized. Design is also one of the components as a measure of the success of a marketing campaign whose goal is brand awareness or attracting the attention of potential buyers. A good product design will certainly increase online sales, compared to when you don't have a product design installed. By utilizing digital technology for promotions such as the many social media starting from Instagram, Facebook and even the marketplace. Of course, this is a great potential for online sellers to sell their products. The effort to provide a way to make product designs that are easy and attractive is to use a platform that can be used to load both desktop and mobile-based designs. One platform that is often used by business people is the Canva application, which offers templates that are readily available and free to create product designs. Cynara's Corner is a business actor in the fashion sector who has resellers to help market their fashion products, but not everyone understands and can operate the application, for that we want to socialize the use of the Canva application to increase reseller sales and help create attractive designs from photos existing product.

One of the automatic sink products was made by Yogyakarta Technology University students. It is felt that this automatic sink product needs to be tested for its usability or ease of use. The USE questionnaire was used to carry out this test, and five test parameters were used. specifically, learning ability, efficiency, memory, error avoidance, and satisfaction. Based on its use, the purpose of this paper is to find out the user's opinion about the automatic sink product. The distribution of the USE questionnaire consisting of ten questions and five rating points on a Likert Scale was used to conduct this kind of quantitative descriptive research on consumers of automatic sink products. This study obtained usability measurement results for automatic sink products with a value of 84.67% on learnability, 96.22% on efficiency, 82.44% on memoriability, 88% on errors and 76.88% on satisfaction.

Marketers must not only be able to sell their products or services, but also must learn what the needs and wants of consumers are now and in the future and know how to present the best alternatives to consumers who are the main target, so that marketers can market and customize their products. become superior to its competitors. After knowing the situation and conditions of increasingly fierce competition between companies where companies still want how to retain their customers so as not to decline, company leaders are also expected to be quick to respond to changes that occur around them.

In this era of globalization, marketing is more of an information warfare between different parties with the aim of making sales. The marketing environment is rapidly changing, and with these changes, the need for information, latest products, shifts in buyer attitudes and behaviors towards decision-making and product acquisition, as well as the ability to identify opportunities in appropriate marketing, becomes essential. This paper is a literature review using a qualitative descriptive approach, aiming to describe product mix strategies. The methodology employed for data collection is documentation, along with various articles and books, followed by content analysis. The findings of this paper reveal that studying consumers can provide insights for the development of new products, product uniqueness, pricing, distribution channels, advertising messages, and other new marketing elements. A focal point for understanding behavior is the stimulus-response model. Buyer characteristics and decision-making processes lead to specific buyer decisions. The marketing task involves comprehending what occurs in the buyer’s consciousness from external stimuli to the emergence of the buyer's purchasing decision.

Transportation according to Purwosutjipto is a reciprocal agreement between the carrier and the sender, in which the carrier binds himself to handle the safe transportation of goods and/or people from one place to a certain destination, while the sender binds himself to pay the freight. Meanwhile, the definition of carrier's responsibility is the obligation of the air transport company to compensate for losses suffered by passengers and/or freight forwarders as well as third parties. Responsibility can be known from the obligations that have been stipulated in the agreement or law. The obligation of transportation is to organize the transportationThis study aims to examine the legal relationship between airlines and passengers, as well as to determine the company's responsibility to passengers in the event of damage to goods. The method used in this research is normative method. The results of the study show that the legal relationship between the Air Transport Company and the passengers is a legal relationship which is a periodic agreement, namely an agreement with conditions that are carried out only for a certain time and for a certain action. Airline companies must be ready to be responsible to consumers who use air transportation services in accordance with applicable laws and regulations, namely Law Number 1 of 2009 concerning Aviation and regulated more specifically in Ministerial Regulation Number 77 of 2011 concerning Air Transport Responsibilities.

This article discusses business feasibility in the service sector in the field of leasing a futsal field located in Gejlig Village, Kajen District, Pekalongan Regency. Being in a strategic location makes the centro futsal field rental quite attractive to the local community. The business development in the futsal field rental sector has been very rapid, seen from the fans of this sport, it has made business people see the opportunities that exist to be used as a productive business. The research method used in this article is a qualitative method. Data collection in this method is by interviewing one of the sources who work at the place which includes several aspects of market and marketing. The results of the study show that the price offered by Centro is the cheapest price in Kajen District and has two adequate futsal courts so consumers can play without waiting long.

Micro, Small and Medium Enterprises (MSME) are sectors that are influential in running the economy in the community. MSME are also expected to be able to contribute in creating employment opportunities for the surrounding community, so as to be able to reduce poverty in an area. The existence of the Wolamgrezz MSME in Carangwulung village actually has the potential to become a large MSME in the Wonosalam District and even the entire Jombang Regency, because these UMKM raise the region's superior crops. Therefore, Wolamgrezz MSME must be fully supported in running their business, so that the existing potential can run optimally and can become the leading MSME in Jombang Regency. However, in carrying out its business, Wolamgrezz has several problems that arise in the field, such as obstacles to product promotion through digital e-commerce media and product marketing only by word of mouth, so that consumers who know Wolamgrezz's MSME products are very limited and only within the scope of Carangwulung village. Therefore, the branding and marketing of UMKM Wolamgrezz products must be carried out immediately and intensified so that they can attract consumers widely so that product sales can increase and income will also increase, and this can also affect the opening of new job vacancies.

The purpose of this study was to determine the effect of experiential marketing (X) on interest in repurchasing (Y) milo cheese at Kopiria Tanah Grogot. The sample in this study were consumers or buyers of Milo cheese at Kopiria in Tanah Grogot. The sampling technique in this study was purposive sampling and the number of samples in this study were 60 people. Consumers or buyers as a sample of this study were given a questionnaire consisting of 21 questions. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the statistical product and service solution (SPSS) application.The results of the validity test stated that all statements consisting of 21 items were valid because rcount>rtable (0.2542). The results of the reliability test for all questions stated that reliability was acceptable because the Cronbach'alpha value> 0.6 or 0.791> 0.6.The results of multiple linear regression analysis obtained the regression equation, namely Y = 0.758 +- 0.035 X1+0.430X2 +- 0.007X3 + 0.461X4 + -0.015X5. Coefficient value correlation (R) of 0.783 means that between experiential marketing (X) has a strong relationship to repurchase intention (Y). The coefficient of determination (Adjusted R2) is 0.634, meaning that the variation in the experiential marketing variable (X) can contribute to repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot is 63.4% while the rest is explained by other factors not examined at (100- 63.4)% = 36.6%. The simultaneous results (F test) show that the value of Fcount>Ftable (17.150>2.38) so it can be concluded that there is an influence between the experiential marketing variable (X) on repurchase intention (Y). Then the results of the partial test (t test) show that the value of tcount > ttable on feel (X2) is 5.193> 2.004 and action (X4) is 4.567 > 2.004 which means there is an influence on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot while the value tcount < ttable on sense (X1), think (X3) and relate (X5) which means there is no effect on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot..

Minimarket development today has increased dramatically, the increase was driven by consumer behavior which makes shopping as a necessity to meet their daily survival. This study aims to analyze (1) the marketing mix, market competition and quality of service for the mini choice for shopping. (2) the dominant influence of the marketing mix as a mini-shopping options. This research is quantitative descriptive study using observational approach. Data collection techniques used include interviews, observation, study documentation, and questionnaires. The population in this study are all consumers minimarket (Alfamidi, Indomart and k-circle) in South Sulawesi. The sampling method used is proportional stratified purposive sampling. In analyzing the data in this study used multiple linear regression analysis technical. The results showed that the variables of the marketing mix, market competition and quality of service simultaneously strong and positive impact on the choice of minimarket in South Sulawesi. These results prove the first hypothesis testing. Partial test, it was found that the marketing mix variables dominating influence minimarket choice, it is asserted that the second hypothesis can be accepted. All independent variables (the marketing mix, market competition, and quality of service) has an influence on the mini choice of 42.6%, while the remaining 57.4% is explained by causes (variables) other than this study.      

The development of information and communication technology, one of which is the internet (interconnection networking). Protection of personal data privacy if it is not regulated in a law and regulation can result in losses for someone due to the dissemination of personal information. This study aims to analyze the protection of personal data privacy in a comparative law perspective. This study uses the literature study research method. Data collection techniques by collecting several previous studies as a reference for answering the importance of using Shopee among students, the latest features of Shopee that make it easier for consumers to use it and the reasons students choose to buy and sell online at Shopee, as well as supporting data. as supports such as newspapers, magazines, articles, e-books from the internet, image data and graphics according to the topic. The purpose and focus of this research is to find out the nature of legal protection of personal data as a right to privacy and forms of legal protection of personal data as a right to privacy in Indonesia. The result of this research is that the essence of legal protection of personal data as a right to privacy is a citizen's constitutional right. Indonesia does not yet have statutory regulations which form the legal basis for the protection of personal data

Pharmacy is a health service facility that aims to help improve health for the community (public health), as well as a place for practicing pharmacists in carrying out pharmaceutical work spread across various regions. Choosing a business location is the main thing to consider in build a business, including pharmacy. A strategic business location is related to transportation efficiency, material properties, product characteristics, and ease of reaching consumers. The purpose of this study is to determine the effect of choosing the pharmacy location on medicine purchasing decisions in Indonesia. The method that used in this study is literature review with 6 research journals that collected and processed pre-existing data using search engines such as Google Scholar and journal databases such as Researchgate and published in 2018-2023. The result shows that pharmacy location is not always a factor in a person's decision to buy medicine, there are other factors such as price, quality of pharmacy service, and etc.

This community service will help explain the necessary steps. Which should be followed by small bussines regarding their brand strategy and business development issues. One of the problems faced by the majority of small bussineses is the ability to promote using social media in this digitalized era. Through socialization on digital marketing, KKNT student hopes to help small bussines owners to register their bussines on Google Maps so that their bussines can be easily found by consumers and the public in general. Google Maps is an application that displays map-based location points. The purpose of this socialization is to give insight about marketing and advertising to help increase the number of customers and to be widely recognize.

This journal has been reviewed to conduct research in order to be able to analyze the influence of independent variables, that is Price Perception (X1), Promotion (X2), and Location (X3) which are related to the dependent variable, that is Customer Satisfaction (Y). Through the quantitative method used with multiple linear regression using the SPSS application. In this research, 100 respondents were obtained using the Likert scale method, to be able to understand the simultaneous and partial effects. It can be seen from the results that the three independent variables can influence the dependent variable simultaneously, and partially all independent variables can affect the dependent variable both price perception on consumer satisfaction, promotion on customer satisfaction, and location on customer satisfaction.

The meaning of halal is permissible, while haram is not permissible (prohibited) according to Islamic law. Having a halal certificate can give confidence to companies in using or printing halal labels on product packaging or company premises. This study aims to find out how the influence of the halal label and halal awareness has on the purchase intention MSME products in the Bima City. The type of research used in this study is a type of quantitative research with survey methods. Collecting data by distributing questionnaires with a Likert scale to 100 respondents. Data was processed by statistical analysis using SPSS 20.00. The results showed that the halal label had a positive and significant effect on the intention to purchase MSME products in the Bima City and halal awareness did not have a significant effect on the intention to purchase MSME products in the Bima City. The contribution of this research is hoped that MSME actors will immediately take care of halal certificates so that consumers' interest in buying increases and products can be marketed outside the region so that the wider community can get to know MSME products from Bima city.

The development of increasingly sophisticated technology has become an asset for business development, especially for newly developed Small Medium Enterprises. With the rapid development of information technology, data processing is also getting faster. For this reason, Gedog Village needs technology that makes it easier between consumers and distributors. Therefore, we use this Appsheet application to create an online MSME catalog that is easily accessible to the public in the Gedog Village. The use of a website-based application can increase productivity in viewing the sales catalog of MSMEs in the Gedog village. Appsheet is an application that can be used to create a catalog application. Of course, with the addition of other applications such as Google Drive and Google Sheets. Some of these applications can be put together to create an application that can later be used to catalog MSMEs in Gedog Village, Blitar City.