Publication Search

The purpose of this study was to determine the influence of marketing strategies on consumer purchasing decisions in the Partidol Photocopying Business in Sorong City. This study used a quantitative method with data collection techniques used by distributing questionnaires to consumers as many as 107 people. The processing of the data used in this study is the validity test, reliability test, classic assumption test, normality test, heteroscedasticity test, simple linear regression analysis, t test, and analysis of the coefficient of determination. The tools used are Microsoft Excel and SPSS software. The research results obtained were that there was no partial effect where the researchers compared the t-count values with significant values, so that the results obtained were that marketing strategies did not affect consumer purchasing decisions at the Sorong City Partidol Photo Copy.

This study aims to determine the effect of cooperative size and type of cooperative on the quality of the internal control system in cooperatives in Tana Toraja Regency. This type of research is quantitative research. The data analysis techniques used are: 1) Testing the quality of the data, namely the validity test and reliability test, 2) The classic assumption test consisting of the normality test, multicollinearity test and heteroscedasticity test, 3) Multiple linear regression analysis, 4) The coefficient of determination (), and 5) Test the hypothesis, namely the t test and F test. The results of this study indicate that: 1) the size of large cooperatives has a greater influence on the quality of the internal control system, namely 36.00, while the size of medium cooperatives has an effect of 32.81 and small cooperatives have an influence at 17.20. 2) consumer cooperatives have a greater influence on the quality of the internal control system that is equal to 27.61, while savings and loan cooperatives have an influence of 27.11 and service cooperatives have an influence of 15.54. and 3) Cooperative size and type of cooperative simultaneously have a positive and significant effect on quality internal control system, this is indicated by the significant value of the size of the cooperative (0.000) and the type of cooperative (0.046) <0.05.

The purpose of this research is to find out and explain whether there is an influence between the variables of intrinsic motivation, work discipline, work facilities, and financial compensation on the performance of employees of CV. Alrava Albasia. The population used in this research is all employees of CV. Alrava Albasia, numbering 80 people. A sample of 80 people and using saturated sampling technique. The analysis technique used is validity test, reliability test, normality test, multicollinearity test, hetoroscedasticity test, autocorrelation test, multiple linear regression analysis, t test (partial), F test (simultaneous). From the results of the study it was obtained that partially there is a significant influence between intrinsic motivation on employee performance, this can be seen from the significant value t of 0.012 <0.05 work discipline has a significant influence on employee performance with a significant value of 0.005 <0.05 work facilities has a significant influence on employee performance with a significant value of 0.010 <0.05 financial compensation has a significant influence on employee performance with a significant value of 0.000 <0.05. Intrinsic motivation, work discipline, work facilities and financial compensation simultaneously affect the performance of CV employees. Alrava Albasia with a significant F value of 0.000<0.05.    

The aims of this study were 1) to find out about inculcating environmental care character values through inorganic waste management into crafts in the P5 program, 2) to find out the obstacles in inculcating environmental care character values through inorganic waste management into crafts in the P5 program, 3) to find out the solution to the obstacles in inculcating environmental care character values through inorganic waste management into crafts in the P5 program. This study used descriptive qualitative method. The research location was at SMPN 18 Surakarta. The research subjects were teachers, school principal, and students. The method of collecting data in this study was through interviews, documentation, and observation. To check the validity of the data in the research, source triangulation and technical triangulation techniques were used. The data analysis technique was to use descriptive qualitative with an interactive model starting from data collection, data reduction, data display, and drawing conclusions. The results showed that 1) teaching students about inculcating of value of environmental care character through the P5 program on managing inorganic waste into crafts, 2) obstacles in inculcating character through the waste management program into crafts occurred from within or from the conditions of the students and the limitations of tools and material. While external obstacles were from the family or environment. 3) the solution to these obstacles was to make rules and punishments, provide counseling to students' families and the environment to actively participate in environmental care activities.   Keywords: Character Education, Environmental Care, Waste Management Programs into Crafts

ABSTRACT The purpose of this research is to: (1) reveal whether it is true that money politics has occurred in the election of members of the Surakarta city legislature, especially in the Mojosongo Village area, Jebres, Surakarta in 2019; (2) Knowing the forms of money politics practices that occurred in the election of members of the Surakarta City legislature, especially in the Mojosongo Village area, Jebres, Surakarta in 2019; (3) Knowing the effect of the practice of money politics in the election of members of the Surakarta City legislature, especially in the Mojosongo Village area, Jebres, Surakarta in 2019 on the level of voter participation. This research was carried out in the Mojosongo Village Area, Jebres District, Surakarta City. The subjects of this study included the voting community, the chairperson or member of the winning team for legislative member candidates, and village officials in the Mojosongo Village area, Jebres, Surakarta. Sources of data using primary data sources and secondary data sources. Data collection in this study was carried out through interviews, documentation, and observation. Test the validity of the data using source triangulation and technique triangulation. The data in this study were analyzed using interactive model descriptive analysis techniques. The results of the study can be concluded that: (1) The election for legislative members in 2019, especially in the Mojosongo sub-district area, Jebres sub-district, Surakarta city, justifies the practice of money politics, which was carried out by prospective members of the Surakarta city legislature through their winning team; (2) The form of money politics given in the 2019 election for legislative members in the city of Surakarta, especially in the Mojosongo sub-district area, includes giving cash to the community, repairing existing infrastructure in the village, and providing facilities and infrastructure in the village for the benefit of the community. There is; (3) The practice of money politics in the election for members of the Surakarta City legislature in 2019, especially in the Mojosongo sub-district area, had an influence on the turnout rate of voters who were present at the polling stations, because based on the results of interviews it was found that the number of voters in the Mojosongo Sub-district area had increased.   Keywords: Legislative Members, Voter Participation, Money Politics.

This article is entitled Planting a Learning Culture for Santri for Nurul Muhajirin Sukatani-Banyuasin Islamic Boarding School, with the aim of how the process of cultivating a student learning culture at Nurul Muhajirin Sukatani Islamic Boarding School. The type of research used is qualitative with a descriptive approach. Data collection techniques used through observation, interviews, and documentation. Data analysis techniques start from collecting data, presenting data, and drawing conclusions. While the technique of checking the validity of data is by data triangulation techniques. The results obtained that the cultivation of a learning culture for Santri for Nurul Muhajirin Islamic Boarding School has been carried out well, including making a schedule of activities, time and place of study, which is in accordance with the needs of education at Ponpes Nurul Muhajirin, Ponpes has also provided education to get used to reading and taking notes for Ponpes students, Ponpes also makes schedules and rules for students to repeat learning materials when returning home from formal learning classes, then concentration in learning is also a serious concern for Ponpes in order to get maximum results, and has also instilled the value that the importance of carrying out or doing the tasks given by the ustad / ustazah.  

The development of social media platforms encourages companies to develop marketing strategies on various social media platforms. One of the marketing strategies is done by using influencers. This study aims to determine the effect of video influencers on purchasing body care products for students of the Pematang Siantar Indonesian Business Polytechnic. This type of research is quantitative research with a sample of 173 respondents. The sample is all active students of the Indonesian Business Polytechnic who use body care products. The data is collected and then tested on the validity, reliability, classic assumption, and normality tests. The analysis technique uses simple linear analysis with the help of SPSS. The results of the study show that there is a significant positive influence from video influencers on purchasing decisions for body care products. The effect of Video Influencers is 41.5%, while the remaining 58.5% is influenced by other variables not examined in this study, such as price variables, price discounts, influencers used, and others.

Interfaith marriage is a complex issue and often becomes a subject of debate in Indonesian society. In both legal and religious contexts, this type of marriage faces various challenges, particularly from the perspective of Islamic jurisprudence (fiqh) and the Indonesian Marriage Law. This journal aims to analyze the problems surrounding interfaith marriage in Indonesia by examining Islamic legal views, regulatory frameworks, and the resulting social implications. From the fiqh perspective, the majority of scholars agree that a Muslim woman is not permitted to marry a non-Muslim man, whereas the marriage of a Muslim man to a woman from the People of the Book (Ahl al-Kitab) remains a topic of debate, depending on social context and public interest (maslahah). This reflects how Islamic law prioritizes the stability of faith (aqidah), household leadership, and the continuation of religious values in the upbringing of children. From the standpoint of national law, Indonesia’s Marriage Law No. 1 of 1974 places the validity of a marriage under the religious laws of the respective parties, making it difficult for interfaith marriages to be officially registered. As a result, such couples often face administrative barriers, issues in inheritance law, child custody rights, and social discrimination. This study concludes that a fair and constructive approach is necessary in addressing this issue, while preserving religious principles and maintaining social harmony in Indonesian society.  

This research discusses about the problem of resistance to gender injustice in Dian Purnomo's novel Perempuan yang Menangis kepada Bulan Hitam (PMBH). This study aims to describe and interpret the forms of resistance of women who experience gender injustice and to understand the forms of gender injustice experienced by these female characters. The method used in this study is descriptive qualitative by utilizing feminist literary criticism theory. Data sources are obtained from the entire contents or chapters of the PMBH novel. Data collection techniques using reading and note techniques. The data validity technique of this research is triangulation. The steps in analyzing are: 1) reading the PMBH novel; 2) determine the research focus; 3) marking important parts; 4) sorting data; 5) describe forms of gender inequality and forms of women's resistance; and 6) make conclusions. The results of the analysis show that the forms of gender injustice experienced by the character Magi Diela as the main character and other female characters as subordinate figures are in the form of marginalization, stereotypes, violence, workload, and subordination. The forms of resistance carried out by the character Magi Diela as the main character and other female subordinate figures are in the form of 1) actions and 2) thoughts.    

The purpose of this study was to determine the effect of the online shop on the intention to buy goods online in students of the Faculty of Economics, Indonesian Christian University, Toraja. The type of research used is descriptive quantitative. The data analysis technique used in the study of the influence of the online shop on the interest in buying goods online is simple linear regression analysis, using validity tests, reliability tests and hypothesis testing. Furthermore, the data were analyzed using IBM SPSS Statistics software version 23. The independent variable (X) in this study was Online Shop and the dependent variable (Y) was Purchase Interest. There is a significant effect between the Online Shop on Buying Interest, it is known that based on the calculation results of the value 2.353> 2.035 with a significant value of 0.025 <0.05, then HO is rejected and H1 is accepted which means there is a significant (significant) effect between the Online Shop variable (X) and Purchase Interest variable (Y)

The scope of this study focuses on work motivation (X1) and non-physical work environment (X2) variables on the dependent variable, namely employee performance (Y). The population of employees of PT. Mitra Distribusi Mandiri Sungai Pareman Branch Makassar as many as 30 people. This research uses quantitative methods.The sampling technique uses a saturated side approach. Data analysis techniques used in this study are validity and reliability test instruments, classic assumption test, multiple linear regression test, coefficient of determination, t test and F test. From the results of this study that the variable work motivation has a partially significant effect on employee performance, this can be seen from the significant t value of 0,000 < 0,05. The non-physical work environment has a partially significant effect on employee performance, this can be seen from the significant t value of 0,000 < 0,05. Simultaneously work motivation and non-physical work environment have a significant influence on employee performance, this can be seen from the significant F value of 0,000 < 0,05.

This research aims to know the "influence of the Liveliness of the students Organize Against the achievements of the Islamic guidance counseling Student Learning Force 2014". The approach used is a quantitative approach with insrumen data collection in the form of the now closed terdidri of 15 items, tested the validity of the statement and realibilitasnya. Data that has been collected and then analyzed using analytical statistics using statistical analysis with data processing statistical instruments product and service solution (SPSS). The location of the research conducted on campus one IAIN Mataram total population of 479. The large amount of samples taken from the population is 60 Students 10% calculated using the formula sample Probability Sampling. The result of the processing of research data shows that the student has freedom of activity variables influence the learning achievements of students Islamic Forces 2014 guidance counseling. To answer the problem formulation and hypothesis testing studies have been done of t and F test results obtained by using the SPSS program was Active Student Association Student Learning Achievements to guidance counseling. Where the value of the t-female 6.1782 > t-2.048. This shows (Ha) in the receive and (Ho) in decline. keduan variable to see whether it has the influence of learning achievements against simultaneously Students Islamic guidance counseling, then do the test F. And hasinya shows a value of F Count i.e. < 1.7057 1.8608 with probalitas signifikasinya 0.000. The probalitas value smaller than 0.05 Ha berakti are accepted and rejected, in the language of the Ho whose hypotheses Liveliness Students Organize the learning achievements of Students to Counseling Guidance Islam Forces 2014.      

One of the automatic sink products was made by Yogyakarta Technology University students. It is felt that this automatic sink product needs to be tested for its usability or ease of use. The USE questionnaire was used to carry out this test, and five test parameters were used. specifically, learning ability, efficiency, memory, error avoidance, and satisfaction. Based on its use, the purpose of this paper is to find out the user's opinion about the automatic sink product. The distribution of the USE questionnaire consisting of ten questions and five rating points on a Likert Scale was used to conduct this kind of quantitative descriptive research on consumers of automatic sink products. This study obtained usability measurement results for automatic sink products with a value of 84.67% on learnability, 96.22% on efficiency, 82.44% on memoriability, 88% on errors and 76.88% on satisfaction.

This study aims to determine the effect of social media marketing variables (X1) and service quality (X2) on purchasing decisions (Y) at PT Mahakarya Paket Digital. This type of research is quantitative research. Data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, a sample of 55 respondents at PT Mahakarya Paket Digital. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination test. From the results carried out in the study, it showed that product quality (X1) and price (X2) variables on customer satisfaction (Y) at PT Mahakarya Kemasan Digital. The results of the study obtained a linear regression equation for social media marketing variables that have a partially significant effect on purchasing decisions. Quality of Service has a significant effect on purchasing decisions partially. The results of the Social Media Marching F test and Service Quality have a simultaneous and significant effect on Purchasing Decisions at PT Mahakarya Paket Digital.

This study aims to determine the effect of product quality (X1), advertising (X2) and service quality (X3) on consumer satisfaction (Y) at KPRI Sedar Ngancar, Kediri Regency. This type of quantitative research. Data collection techniques primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the study was obtained by 80 respondents. Data were obtained through questionnaires, interviews, and literature studies. The analysis techniques used were validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and coefficient of determination test. The research results obtained multiple linear regression equation Y = 1.167 + 0.323X1 + 0.402X2 + 0.215X3 and the results of the t-test variable product quality have a partially significant effect on customer satisfaction. Advertising partially significant effect on customer satisfaction. Service quality has a partially significant effect on customer satisfaction. The results of the F test obtained Fcount results with a significance value of 0.000 <0.05. From the results of the analysis it can be concluded that product quality, advertising and service quality have a simultaneous and significant effect on consumer satisfaction at KPRI Sedar Ngancar, Kediri Regency.

This study aims to examine the relationship between entrepreneurial characteristics, venture capital, and accounting information systems with the success of micro, small and medium enterprises (MSMEs) in Bandar Setia Village, Percut Sei Tuan District, Deli Serdang Regency. Quantitative methodology was used to validate this research. The sample size for this study was 42 SMEs from Bandar Setia Village, Percut Sei Tuan District, and Deli Serdang Regency. Questionnaires with Likert scale questions were used for this study. Multiple linear regression and the coefficient of determination are used in SPSS 24 to test the hypothesis after the questionnaire is distributed and verified for validity, reliability, and the classical assumptions of normality, multicollinearity, and heteroscedasticity. According to the results of this study, the entrepreneurial mindset can increase the efficiency of small and medium enterprises. shows how having an entrepreneurial bent can help small and medium-sized businesses succeed. Accounting information systems have an effect on the performance of SMEs, as evidenced by research findings, indicating that adopting such systems can enhance organizational success. Data studies reveal that when a company's capital decreases, it has a negative impact on the company's success. 

The purpose of this study was to determine the effect of experiential marketing (X) on interest in repurchasing (Y) milo cheese at Kopiria Tanah Grogot. The sample in this study were consumers or buyers of Milo cheese at Kopiria in Tanah Grogot. The sampling technique in this study was purposive sampling and the number of samples in this study were 60 people. Consumers or buyers as a sample of this study were given a questionnaire consisting of 21 questions. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the statistical product and service solution (SPSS) application.The results of the validity test stated that all statements consisting of 21 items were valid because rcount>rtable (0.2542). The results of the reliability test for all questions stated that reliability was acceptable because the Cronbach'alpha value> 0.6 or 0.791> 0.6.The results of multiple linear regression analysis obtained the regression equation, namely Y = 0.758 +- 0.035 X1+0.430X2 +- 0.007X3 + 0.461X4 + -0.015X5. Coefficient value correlation (R) of 0.783 means that between experiential marketing (X) has a strong relationship to repurchase intention (Y). The coefficient of determination (Adjusted R2) is 0.634, meaning that the variation in the experiential marketing variable (X) can contribute to repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot is 63.4% while the rest is explained by other factors not examined at (100- 63.4)% = 36.6%. The simultaneous results (F test) show that the value of Fcount>Ftable (17.150>2.38) so it can be concluded that there is an influence between the experiential marketing variable (X) on repurchase intention (Y). Then the results of the partial test (t test) show that the value of tcount > ttable on feel (X2) is 5.193> 2.004 and action (X4) is 4.567 > 2.004 which means there is an influence on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot while the value tcount < ttable on sense (X1), think (X3) and relate (X5) which means there is no effect on repurchasing interest (Y) Milo cheese at Kopiria Tanah Grogot..

This research was conducted at the Grand Dian Hotel Brebes which aims to analyze and explain the influence of service quality, image and function of OTA (online travel agent) which is in poor condition due to lack of updates from OTA (Online Travel Agent) about hotel information, and prices from OTA (Online Travel Agent) is unstable. Research data obtained through questionnaires and interviews. The sample used in the study were 94 respondents. The research results are expected to provide useful information for management and employees. The data obtained were processed using descriptive analysis and quantitative statistical analysis. Quantitative analysis used multiple regression analysis to determine the effect of the independent variable on the dependent variable, test the model, test the hypothesis, and before doing the test, the validity and reliability tests were carried out first. The results of the regression analysis show that the increase in guest decisions to stay is directly influenced by the quality of service, image and function (online travel agent). The results of the multiple regression analysis test showed a significant F value, with a correlation value of determination adjusted R2 square of 0.610. This shows that the quality of service, image and function (online travel agent) significantly influence the decision of guests to stay together with a close relationship of 61.0%. This shows that to improve the decision of staying guests, it is necessary to improve the quality of service, as well as the image and function of a good OTA (online travel agent) in the eyes of the community, it will increase the decision of guests to stay in the next period.

Yogyakarta International Airport is a replacement for Adiscipto Airport which is considered unable to accommodate many passengers so that a larger airport is built, it can have an influence on the performance of aviation security personnel on the supervision and security of passengers so that security and guarding of passengers at the airport terminal can be maintained from people who commit violations or acts against the law in the airport environment. The research that researchers use is a study using qualitative methods using data collection techniques of observation, interviews, literature studies and documentation, analysis techniques using data reduction, data presentation, conclusion drawing and validity testing using triangulation. Based on the quality of officers able to carry out supervisory duties, the quantity of officers is in accordance with the needs because it is assisted by CCTV and helps each other to back up, the timeliness of officers must arrive on time because there is a briefing, for the effectiveness of the load is sufficient depending on the officer, it needs supervision from the company and officers know for areas that must be guarded and officers will coordinate with related parties for guarding there are inspection lanes, WTMD, HHMD, checkpoints and Sageway, HT, and patrol cars for patrols. The performance of Aviation Security officers in conducting surveillance & passenger security is good according to applicable regulations which are used as the basis for performing duties at airports and the readiness of officers in conducting surveillance & passenger security at Yogyakarta International Airport aviation security officers already have and use adequate facilities in conducting surveillance and passenger security.

User satisfaction is a feeling obtained from previous expectations either to be better or very adequate in a service. Services using self check-in machines can simplify and shorten users or prospective passengers in carrying out their activities at the airport. In this study, the research objective was to find out the satisfaction of using a self check-in machine at Yogyakarta – Kulonprogo International Airport. The research entitled Analysis of Satisfaction Using Self Check-In Machines at Yogyakarta International Airport - Kulonprogo, was conducted by distributing questionnaires to users of self check-in machines at Yogyakarta International Airport. This research uses quantitative research methods. Data analysis techniques use the validity test, reliability test, and analysis to determine the average level of satisfaction. The results showed that satisfaction with the use of self check-in machines at Yogyakarta International Airport was high. Evidenced by the results of the evaluation for the conformity of expectations indicator obtaining an evaluation value of 4.39, the intention to reuse indicator obtaining an evaluation value of 4.2733, and the availability indicator recommending obtaining an evaluation value of 4.18.