Publication Search

Negative effects of social media use may include the emergence of consumerist tendencies and hedonism. Lack of knowledge regarding communication ethics on social media causes a lack of awareness of the importance of policies in social media. Several teachers also said that many Putra Bangsa Middle School students experienced complaints about using social media, such as receiving negative comments and not understanding how to respond to issues or content on social media. The aim of carrying out this service activity is to educate about the importance of communication ethics on social media. This research has important implications in shaping student character in the digital era. Increasing understanding of communication ethics can help students interact positively and responsibly on social media platforms. The hope of this research is that Putra Bangsa Middle School students can participate actively in implementing communication ethics in social media. In this way, it is hoped that they can become critical and responsible individuals in communicating not only in the real world but also in cyberspace. In conclusion, this counseling has a positive impact in shaping student character and reflects concern for the formation of a generation with character in Indonesia.

The activity of introducing the website as a medium for village information and promotion was carried out on August 24 2024 at the RW 01 Kalibaru Office Hall, targeting participants as residents of RW 01. Various objectives of this activity were the reason for this activity, but the main objective of this activity was to increase public awareness of the importance of promoting villages through digital platforms, especially in introducing the village's tourism, arts and cultural potential to a wider audience. Regarding the method used in this activity, the activity of introducing this website includes socialization, scanning barcodes to access the website, as well as extracting information related to village potential that is not widely known. Resource persons and moderators or guides involved in this activity include Panji Wijonarko M.Kom, Rohmad Dwi Cahya, Bimbang Agus Purnomo, Wawan Iswanto, Burhanudin, and Rasyan Akbar. As expected, the results of this activity show that village residents are able to accept and understand the importance of using websites as an effective promotional tool. As a result, this activity succeeded in introducing the concept of village promotion via the internet, which is expected to not only increase the number of tourists visiting, but also strengthen residents' awareness of the importance of digital promotion strategies in village development.

The need for efficient, economical, and environmentally friendly animal feed in Indonesia, especially for small and medium-scale farmers, requires innovative solutions. This community service program aims to optimize the production and marketing of maggot as an alternative animal feed through the empowerment of MSMEs at TPS3R Ngudi Lestari. A participatory approach was implemented through two main stages: maggot production training and a digital marketing workshop. The results showed a significant increase in both the production capacity and quality of maggot, as well as an improvement in digital marketing skills among MSMEs. The training enhanced participants' technical abilities in substrate management, production efficiency, and post-harvest processing, leading to higher and more consistent production outcomes. Meanwhile, the digital marketing workshop equipped MSMEs with strategies to expand market reach through online platforms, branding, and content creation. Despite challenges such as substrate variability and digital infrastructure limitations, innovative solutions like substrate diversification and improved environmental monitoring were successfully applied. This program not only boosted the local economy but also contributed to a more sustainable livestock sector by integrating circular economy principles. In conclusion, the program demonstrates the potential of combining maggot production with digital marketing strategies to create a sustainable business model for MSMEs, serving as a replicable example for community empowerment within the context of a circular economy and sustainable agriculture in Indonesia

This study examines the impact of technology proficiency among students on the effectiveness of spreading the Great Commission at Sekolah Tinggi Teologi (STT) Kerusso. The urgency of this research lies in the rapid advancement of digital technology, which offers various tools and platforms that can support evangelism missions. Technology proficiency among STT students is crucial as it enables them to expand their reach and enhance the efficiency of delivering the Gospel message in this digital era. The primary objective of this research is to identify the extent to which students' technology proficiency affects their effectiveness in carrying out evangelism missions and to explore ways in which technology can be better integrated into evangelism strategies at STT Kerusso. This study employs a qualitative method using in-depth interviews and case studies. Interviews were conducted with students and faculty members of STT Kerusso who have experience using technology for evangelism. The collected data were analyzed descriptively to identify relevant patterns and themes. The findings of this study are expected to provide new insights for theological education institutions on the importance of integrating technology into the curriculum and mission activities to maximize the spread of the Great Commission.

This study aims to analyze digital-based Indonesian language learning strategies in higher education through a systematic review of articles published between 2020 and 2024. Based on a literature search in Google Scholar, 100 relevant articles were found, of which 84 articles met the inclusion criteria. The analysis results show that the technologies used in Indonesian language learning include ICT, Artificial Intelligence (AI), digital learning media, social media platforms (YouTube, TikTok, Instagram), and interactive applications such as Kahoot and quizzes. Popular learning methods include flipped classroom, Problem-Based Learning (PBL), and Project-Based Learning (PJBL), which support the development of 21st-century skills such as critical thinking, creativity, communication, and collaboration. Furthermore, the COVID-19 pandemic accelerated the adoption of digital learning, which significantly influenced Generation Z students' learning methods. However, limited access to the internet in remote areas remains the main challenge in implementing digital learning. Therefore, improving technology infrastructure and providing training for lecturers to optimize the use of technology in learning, as well as policies that support equitable access to digital education across Indonesia, are essential. This study provides insights for the development of digital-based learning strategies in higher education.

Biosensors are analytical devices that combine biological sensing elements with physicochemical detectors to provide rapid, accurate, and cost-effective solutions for medical diagnostics. Globally, these devices have revolutionized the detection and monitoring of diseases, significantly impacting patient outcomes. In Indonesia, the adoption and development of biosensor technology have accelerated over the past decade, particularly in response to the growing healthcare needs and the government's push for technological innovation. This study aims to review and analyze the development and application of biosensors in Indonesia medical diagnostics sector between 2014 and 2024. The research focuses on identifying key technological advancements, the integration of biosensors into healthcare, the challenges faced in their development and deployment, and the prospects for future growth. The study employs a comprehensive literature review and analysis of scientific publications, industry reports, and government documents related to biosensor technology in Indonesia. The review covers the evolution of biosensing materials, point-of-care testing applications, integration with digital health technologies, and regulatory frameworks. Data were synthesized to provide a detailed overview of the current state of biosensor technology and its impact on medical diagnostics in Indonesia. The findings indicate significant advancements in biosensor technology, particularly in the development of novel nanomaterials, the integration of biosensors with mobile health (mHealth) platforms, and the expansion of point-of-care testing (POCT) for infectious diseases. However, the sector faces challenges, including technological limitations, regulatory hurdles, and economic constraints, which have slowed the widespread adoption of biosensors in clinical settings. Despite these challenges, the future of biosensors in Indonesia appears promising, with continued investment and innovation expected to drive further advancements in this field.

Science and Technology is one of the sciences that learns about how technology develops. This science also learns about the internet that can connect one device to another. By using the internet, we can access websites to make work easier or even find a job that we are interested in. Two examples of websites that we can visit are LinkedIn and Jobstreet. LinkedIn is one of the websites where we can do self branding and add relationships with other audiences. Meanwhile, Jobstreet is one of the websites that provides such types of jobs that we can later apply to a certain place or company. These two websites are very useful for many people, especially for vocational students who after graduating will continue their journey directly in the world of work. In this counseling, we will also teach students how to make a good and correct CV and what things distinguish between an ATS CV and a creative CV. In addition, this counsling is expected to be able to add skills and insights to students related to LinkedIn and Jobstreet so that they are more familiar with using these two platforms in their daily lives. The output results that we get through the implementation of this activity are made in the form of article and poster.

Indonesia is the country with the fourth largest number of internet users in the world, after the United States, with 212.9 million users in 2023. The development of technology and the internet has had a significant impact on people's lives, especially in terms of online shopping. E-commerce users in Indonesia have increased significantly in recent years. Shopee is one of the platforms that is often used by Indonesians to shop online easily, safely, and quickly. This platform supports customers with strong payments and logistics services, and can be easily accessed via smartphones. Shopee Express, as part of Shopee's e-commerce service, has advantages over other platforms because of the various offers provided. However, a number of Shopee consumers have complained about the delivery service, ranging from damaged goods to packages that arrive late. This study aims to determine the effect of  Customer Experience, Security, and Punctuality on Shopee Express Customer Satisfaction in Bandung City. This study uses a descriptive and verification approach with quantitative methods, and data collection techniques using questionnaires. Respondents' answers to the questionnaires distributed were then analyzed using research instrument analysis, classical assumption tests, and multiple linear regression. The statistical analysis tool used in this study is the Statistical Package for the Social Science (SPSS) software. The number of samples in this study was 385 people, selected through simple random sampling techniques. The results of multiple linear regression analysis show that partially,  Customer Experience has an effect of 11.953, Security of 5.466, and Punctuality of 8.647, which have a positive and significant effect on Customer Satisfaction. Simultaneously,  Customer Experience, Security, and Punctuality have a positive and significant effect on Customer Satisfaction of 389.559, with a coefficient of determination of 75.2%.

Adolescent health, especially reproductive and sexual health, is important for achieving sustainable development. The environment in which adolescents grow up today continues to change rapidly along with the rapid growth of the technology and information sector. With increasing activity on social media platforms such as Instagram, Facebook, Twitter, and YouTube, adolescents are increasingly exposed to information that can trigger risky behavior (Steinberg, 2019). Adolescents' unpreparedness in facing these changes can lead to various negative behaviors. Reproductive health education is very important to be given to children as early as possible so that children avoid various problems and juvenile delinquency that arise due to a lack of understanding of reproductive health (Tedju, 2019). The purpose of this community service activity is to increase adolescent knowledge, especially about reproductive health. The activity was carried out in Pengkadan District, Kapuas Hulu Regency. Educational activities in the form of counseling using poster media. The counseling was attended by 30 people. In community service, the counseling method was used through poster media for adolescents, then assessed using pre-tests and post-tests to determine whether there was an increase in reproductive health knowledge. The results of Community Service showed an increase in reproductive health knowledge in adolescents after being given counseling.

Marketing strategies in the digital era are an important point for UMKM actors to market products both offline and online by utilizing social media platforms. The purpose of this socialization is to provide education about the importance of marketing strategies in the digital era and increase the marketing of UMKM products in a wider range. The method used is qualitative descriptive to explore information in depth about the topic of service. Activities include lectures, discussions, and outputs in the form of making pamphlets and mapping google maps. As a result of the implementation of this socialization, there is an increase in the reach of product marketing more widely through the distribution of pamphlets on social media and mapping of business locations on google maps. This activity succeeded in increasing participants' awareness of digital marketing strategies and providing insights into the use of social media to build branding for UMKM.

Waste is a waste product of human activities that continues to increase along with the increase in population, activities, and consumption levels. In Bengkalis Sub-district, Bengkalis Regency, there are many waste accumulation points that have not been handled properly, mainly due to the lack of information about the location of waste accumulation. This causes the Bengkalis Regency Environment and Hygiene Agency (DLHK) to have difficulties in managing waste transportation, even though it is carried out every day. There are still many complaints from people who are outside the waste collection point. To overcome this problem, this research aims to develop a mobile application-based garbage pile complaint application focused on the Bengkalis District area. This application is designed to assist DLHK in monitoring environmental cleanliness more effectively. The Analytical Hierarchy Process (AHP) method is used to determine the priority of handling waste complaints, which will be implemented in a web platform to ensure optimal handling. Application development uses a prototype approach to ensure that the resulting application is in accordance with user needs and expectations. With this application, it is hoped that waste management in Bengkalis Regency will become more efficient and responsive to community complaints.    

The main objective of this kkn activity is to increase the visibility, competitiveness, and revenue of MSMEs through product promotion on social media platforms. The main problem faced by MSMEs is limited knowledge in developing innovative products, which hinders the ability to compete with foreign products. Therefore, the urgency of this project lies in the importance of supporting MSMEs in utilizing digital media to improve their competitiveness. The results of this video creation show significant positive impacts, including increased product visibility, increased sales, and improvements in the packaging process. Not only did the video capture the attention of consumers, but it also helped build closer relationships between producers and consumers through social media. These results confirm the importance of visual content in digital marketing strategies for MSMEs, as well as the need to innovate and develop the brand on an ongoing basis.

This research aims to determine the influence of green marketing and social media promotion on purchasing decisions in the city of Solo Raya. This research uses quantitative methods using primary data through distributing questionnaires online on the Instagram platform. The questionnaire was taken using a non-probability sampling technique with the number of samples used in the research being 100 respondents. This research uses data analysis using SmartPLS software. The results of this research show that the green marketing variable has a positive and significant influence on purchasing decisions and the social media promotion variable has a positive and significant influence on purchasing decisions.

Haiku is a type of traditional Japanese poetry that originated in the Muromachi era (13th-15th centuries) and evolved further throughout the Edo era (17th century). Haiku, along with Ninja, Manga, Samurai, and Karaoke, has become a prominent Japanese vocabulary word around the world. Haiku is a form of poetry that can be found in both Japanese and international literature. Haiku has grown in popularity as a result of technological advancements in the twenty-first century, particularly through the internet and social media. This study attempts to summarize the evolution of haiku from paper to digital media as it exists today. Digital platforms have changed the classic haiku structure by allowing for syllable count experimentation, multimedia incorporation, and worldwide cultural interaction. These innovations have enhanced the haiku tradition while preserving its core and depth.

The torch parade, held annually to commemorate the Islamic New Year (1 Muharram) in Desa Bukit Peninjauan II, serves as a vital cultural and communal event that underscores both social cohesion and cultural preservation. This study investigates the significance and impact of the torch parade on the local community, focusing on how it functions as a vehicle for cultural continuity and social unity. The objectives of the study are to analyze the ways in which the parade fosters community involvement, preserves local traditions, and strengthens social bonds. The methodology employed includes qualitative observations and interviews with key participants and organizers involved in the event. Data collection involved direct observations during the parade, interviews with community members, and analysis of participation records and event feedback. The findings reveal that the parade significantly contributes to the preservation of cultural heritage by engaging multiple generations in the celebration. It acts as a catalyst for social interaction, enhancing community solidarity and collective identity. Additionally, the event provides a platform for the younger generation to actively participate in cultural practices, thereby ensuring the transmission of cultural values. The study concludes that the torch parade not only serves as a festive occasion but also plays a crucial role in maintaining and reviving traditional practices within the community. By fostering a strong sense of communal identity and pride, the event supports the broader objectives of cultural preservation and social cohesion.

The era of globalization has brought many changes, one of which is the use of social media as a communication medium used by local brands in carrying out their marketing activities. MS Glow took advantage of this opportunity to increase the use of social media to promote skin health to the public and succeeded in achieving first position in the ranking of the best-selling skincare brands in e-commerce. This achievement is not in line with the results of the pre-survey which found that the public has a minimal level of purchase intention. This research aims to analyze the influence of brand awareness in mediating media richness and information quality on purchase intention. The research design was a quantitative associative study carried out in Denpasar City which has quite high purchasing power and health awareness. There were 70 respondents who acted as samples in the research and the research instrument was distributed via the Google Form platform. Validity tests, reliability tests, and confirmatory factor analysis were carried out on the research instruments, and path and Sobel analyzes were carried out to test the research hypotheses. The results of this research are: 1) media richness has a positive and significant effect on brand awareness, 2) information quality has a positive and significant effect on brand awareness, 3) media richness has a positive and significant effect on purchase intention, 4) information quality has an effect positively and significantly on purchase intention, 5) brand awareness has a positive and significant effect on purchase intention 6) brand awareness plays a role in mediating the influence of media richness on purchase intention, and 7) brand awareness has a positive and significant influence in mediating the influence of information quality on purchase intention

Photography has grown rapidly, especially in the wedding photography industry which now requires an effective business promotion strategy. This research aims to identify how business people utilize Instagram as a promotional medium and strengthen Instagram content in Sekawan Stories' wedding photography business promotion strategy. Using a descriptive qualitative method, this study collected data through interviews and virtual ethnographic observations to understand how Sekawan Stories utilizes Instagram as a promotional medium. The results show that Sekawan Stories effectively utilizes various Instagram features, such as Feed, Instastory, Highlight, Video Reels, and Instagram Ads to increase visibility and audience engagement. Their marketing strategies include endorsements with well-known vendors, use of the Answer Question feature, conducting giveaways, and offering discounts at certain moments. Instagram provides a great opportunity for wedding photography businesses to expand their market reach and increase promotional effectiveness. By optimizing their content and marketing strategies on Instagram, Sekawan Stories managed to attract the attention of new customers, increase interaction, and strengthen relationships with existing customers. Overall, Instagram proved to be a highly effective platform in digital marketing strategies in the wedding photography industry.  

Documentaries have traditionally served as a means to effectively communicate complex concepts and information in a concise and more accessible manner. Documentary films have a dual purpose: to provide information about factual events and also function as a means to advertise products or brands. This outreach activity focuses on increasing the capacity and abilities of MSME actors in Bandung Village, Banjar District, Pandeglang Regency, Banten. The goal is to help them effectively use technology to create engaging documentaries that can increase sales and marketing efforts through online platforms. Furthermore, the capabilities and expertise of MSME actors in Bandung Village, Banjar District, Pandeglang Regency, Banten, cover the entire production process, including pre-production, production and post-production.

The development of technology and easy access to the internet has affected reading habits, with digital novel platforms becoming popular as an alternative to reading. However, novelists face obstacles in publishing their works, due to fierce competition in the publishing industry. The proposed solution is to build a multiplatform application system as a platform for novelists to publish their works using the Laravel API. The development method used is Waterfall, which consists of five stages of development. This application will provide features that facilitate interaction between novelists and readers, such as likes, comments, and uniquely there is a feature to listen to novels via voice for users who prefer to listen rather than read, with a text-to-speech system. In addition, the app allows novelists to build a stronger fan base. This research aims to provide a practical and efficient platform for novelists to write, edit and publish their works online through the features provided in the application. System testing was carried out using the System Usability Scale (SUS) method to get a score of 79.5 including the Good category with grade scale B. The programming language used in the development of this application is Flutter, which allows the creation of multiplatform applications with responsive and consistent performance on various devices.    

The ASEAN Tourism Forum (ATF) is a strategic platform for Southeast Asian countries to collaborate in developing the tourism industry. This study aims to explore how ATF influences the development of tourism education at the Ambarrukmo Tourism College in Yogyakarta. This study uses a qualitative approach with a case study method, involving interviews with institutional managers, lecturers, and students, as well as analysis of related documents. The results of the study indicate that ATF has a positive impact through several aspects: first, improving the curriculum to be more relevant to the trends and needs of the regional tourism industry; second, improving the capabilities of lecturers through training and workshops held in the ATF series; third, opening up opportunities for international cooperation that expand academic and practical networks for the institution. These findings indicate that participation in ATF contributes significantly to the development of the quality of tourism education at STP Ambarukmo, connecting theory with practice and preparing students to face global challenges in the tourism industry. This study recommends increasing active participation in similar forums to take advantage of more learning and collaboration opportunities.